TikTok Ad Targeting & Audience in Australia 2022

by Werner Geyser Last Updated: December 3 2022 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Australia. TikTok Ad Targeting in Australia now has more than 9.4M Audience.

In November 2022, Ad Targeting in Australia exceeds 9.1M.

In December 2022, Ad Targeting in Australia exceeds 9.4M, an increase of +261K, and the GDP per capita in Australia is $51.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Australia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    4.4M
    47%
  • FEMALE
    5M
    53%

TikTok Targeting Audience Australia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    4.3M
    46.24%
  • 25-34
    2.9M
    30.79%
  • 35-44
    1.2M
    13.2%
  • 45-54
    577K
    6.11%
  • 55+
    344K
    3.65%

TikTok Targeting Audience Australia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    6M
    74.48%
  • Samsung
    1.5M
    19.2%
  • OPPO
    270K
    3.31%
  • HUAWEI
    46K
    0.56%
  • Nokia
    44K
    0.54%
  • Xiaomi
    36K
    0.44%
  • Vivo
    32K
    0.39%
  • Motorola
    32K
    0.39%
  • RealMe
    21K
    0.26%
  • OnePlus
    13K
    0.16%
  • LG
    6K
    0.07%
  • ZTE
    4K
    0.05%
  • SONY
    3K
    0.04%
  • Honor
    3K
    0.04%
  • Infinix
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • TECNO
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Australia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    9.2M
    98.37%
  • Arabic
    24K
    0.26%
  • Vietnamese
    22K
    0.23%
  • Thai
    15K
    0.16%
  • Spanish
    14K
    0.15%
  • Traditional Chinese
    10K
    0.11%
  • French
    7K
    0.07%
  • Japanese
    6K
    0.06%
  • Indonesian
    6K
    0.06%
  • German
    5K
    0.05%
  • Russian
    4K
    0.04%
  • Portuguese
    4K
    0.04%
  • Korean
    4K
    0.04%
  • Italian
    3K
    0.03%
  • Turkish
    2K
    0.02%
  • Greek
    2K
    0.02%
  • Dutch
    2K
    0.02%
  • Ukrainian
    1K
    0.01%
  • Telugu
    1K
    0.01%
  • Tamil
    1K
    0.01%
  • Swedish
    1K
    0.01%
  • Romanian
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Polish
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Marathi
    1K
    0.01%
  • Malayalam
    1K
    0.01%
  • Malay
    1K
    0.01%
  • Kannada
    1K
    0.01%
  • Hungarian
    1K
    0.01%
  • Hindi
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Finnish
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Australia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    8.8M
    6.64%
  • News & Entertainment
    8.7M
    6.5%
  • Apparel & Accessories
    8.6M
    6.44%
  • Beauty & Personal Care
    8.3M
    6.23%
  • Food & Beverage
    8.1M
    6.09%
  • Life Services
    8M
    5.99%
  • Travel
    7.8M
    5.83%
  • Games
    7.6M
    5.69%
  • Household Products
    7.4M
    5.55%
  • Sports & Outdoors
    7.3M
    5.52%
  • Education
    7M
    5.23%
  • Business Services
    6.9M
    5.22%
  • Appliances
    6.9M
    5.16%
  • Home Improvement
    6.8M
    5.13%
  • Tech & Electronics
    6.5M
    4.9%
  • Vehicles & Transportation
    6.3M
    4.72%
  • Baby, Kids & Maternity
    5.7M
    4.31%
  • Pets
    4.1M
    3.08%
  • Financial Services
    1.2M
    0.96%
  • E-Commerce
    1M
    0.81%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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