TikTok Ad Targeting & Audience in Australia 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Australia. TikTok Ad Targeting in Australia now has more than 12.5M Audience.

In February 2026, Ad Targeting in Australia exceeds 12.4M.

In March 2026, Ad Targeting in Australia exceeds 12.5M, an increase of +85K, and the GDP per capita in Australia is $51.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Australia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    6.3M
    50.57%
  • FEMALE
    6.1M
    49.43%

TikTok Targeting Audience Australia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3.1M
    24.83%
  • 25-34
    6M
    48.07%
  • 35-44
    1.7M
    13.64%
  • 45-54
    933K
    7.46%
  • 55+
    749K
    5.99%

TikTok Targeting Audience Australia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3M
    77.43%
  • Samsung
    716K
    17.94%
  • OPPO
    104K
    2.61%
  • Xiaomi
    20K
    0.5%
  • Vivo
    16K
    0.4%
  • HUAWEI
    10K
    0.25%
  • Motorola
    9K
    0.23%
  • RealMe
    6K
    0.15%
  • OnePlus
    4K
    0.1%
  • Nokia
    4K
    0.1%
  • Honor
    3K
    0.08%
  • Infinix
    2K
    0.05%
  • Zen Admire Unity
    1K
    0.03%
  • ZTE
    1K
    0.03%
  • TECNO
    1K
    0.03%
  • SONY
    1K
    0.03%
  • LG
    1K
    0.03%
  • ITEL
    1K
    0.03%
  • Discovery
    1K
    0.03%

TikTok Targeting Audience Australia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    12.1M
    81.04%
  • Tamil
    448K
    2.99%
  • Spanish
    261K
    1.74%
  • Vietnamese
    169K
    1.13%
  • Telugu
    169K
    1.13%
  • Italian
    141K
    0.94%
  • Indonesian
    134K
    0.89%
  • Portuguese
    133K
    0.89%
  • Hindi
    126K
    0.84%
  • French
    122K
    0.81%
  • Malayalam
    104K
    0.69%
  • Arabic
    88K
    0.59%
  • Dutch
    86K
    0.57%
  • Japanese
    82K
    0.55%
  • Thai
    73K
    0.49%
  • Swedish
    71K
    0.47%
  • Turkish
    67K
    0.45%
  • Traditional Chinese
    67K
    0.45%
  • Polish
    66K
    0.44%
  • Malay
    65K
    0.43%
  • Punjabi
    62K
    0.41%
  • Russian
    53K
    0.35%
  • Kannada
    48K
    0.32%
  • Korean
    39K
    0.26%
  • Gujarati
    27K
    0.18%
  • Finnish
    26K
    0.17%
  • Hungarian
    25K
    0.17%
  • Romanian
    24K
    0.16%
  • Marathi
    23K
    0.15%
  • German
    14K
    0.09%
  • Greek
    8K
    0.05%
  • Hebrew
    6K
    0.04%
  • Ukrainian
    5K
    0.03%
  • Bengali
    4K
    0.03%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Australia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    8.3M
    6.14%
  • Food & Beverage
    8.2M
    6.12%
  • News & Entertainment
    8.2M
    6.1%
  • Games
    7.7M
    5.7%
  • Beauty & Personal Care
    7.6M
    5.69%
  • Business Services
    7.6M
    5.64%
  • Apparel & Accessories
    7.4M
    5.53%
  • Travel
    7.3M
    5.43%
  • Life Services
    7.1M
    5.29%
  • Household Products
    6.8M
    5.08%
  • Tech & Electronics
    6.7M
    4.97%
  • Financial Services
    6.6M
    4.89%
  • Vehicles & Transportation
    6.5M
    4.81%
  • Appliances
    6.4M
    4.76%
  • Home Improvement
    6.1M
    4.57%
  • Education
    6M
    4.5%
  • Baby, Kids & Maternity
    5.8M
    4.33%
  • Pets
    5.4M
    4.03%
  • Sports & Outdoors
    5.1M
    3.83%
  • E-Commerce
    3.4M
    2.59%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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