TikTok Ad Targeting & Audience in Australia 2022

by Werner Geyser Last Updated: May 6 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Australia. TikTok Ad Targeting in Australia now has more than 9.9M Audience.

In April 2024, Ad Targeting in Australia exceeds 11M.

In May 2024, Ad Targeting in Australia exceeds 9.9M, an increase of -1M, and the GDP per capita in Australia is $51.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Australia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    5.6M
    57.06%
  • FEMALE
    4.2M
    42.94%

TikTok Targeting Audience Australia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    4.2M
    42.1%
  • 25-34
    3.2M
    32.12%
  • 35-44
    1.4M
    14.04%
  • 45-54
    695K
    6.97%
  • 55+
    475K
    4.76%

TikTok Targeting Audience Australia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.5M
    75.52%
  • Samsung
    1.1M
    18.89%
  • OPPO
    183K
    3.02%
  • Xiaomi
    35K
    0.58%
  • Vivo
    24K
    0.4%
  • HUAWEI
    24K
    0.4%
  • Motorola
    20K
    0.33%
  • Nokia
    19K
    0.31%
  • RealMe
    10K
    0.17%
  • OnePlus
    8K
    0.13%
  • LG
    3K
    0.05%
  • TECNO
    2K
    0.03%
  • SONY
    2K
    0.03%
  • Infinix
    2K
    0.03%
  • Honor
    2K
    0.03%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Australia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    9.6M
    97.46%
  • Vietnamese
    48K
    0.48%
  • Spanish
    33K
    0.33%
  • Arabic
    30K
    0.3%
  • Thai
    22K
    0.22%
  • Russian
    21K
    0.21%
  • Traditional Chinese
    16K
    0.16%
  • Japanese
    14K
    0.14%
  • Indonesian
    13K
    0.13%
  • Portuguese
    9K
    0.09%
  • Korean
    6K
    0.06%
  • French
    6K
    0.06%
  • Turkish
    4K
    0.04%
  • Ukrainian
    2K
    0.02%
  • Italian
    2K
    0.02%
  • German
    2K
    0.02%
  • Telugu
    1K
    0.01%
  • Tamil
    1K
    0.01%
  • Swedish
    1K
    0.01%
  • Romanian
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Polish
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Marathi
    1K
    0.01%
  • Malayalam
    1K
    0.01%
  • Malay
    1K
    0.01%
  • Kannada
    1K
    0.01%
  • Hungarian
    1K
    0.01%
  • Hindi
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Finnish
    1K
    0.01%
  • Dutch
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Australia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    8.1M
    10.69%
  • News & Entertainment
    7.8M
    10.25%
  • Food & Beverage
    7.5M
    9.9%
  • Games
    7.4M
    9.73%
  • Beauty & Personal Care
    6.8M
    8.98%
  • Apparel & Accessories
    5.3M
    7.03%
  • Business Services
    5.2M
    6.94%
  • Life Services
    4.7M
    6.28%
  • Tech & Electronics
    3.2M
    4.3%
  • Travel
    2.8M
    3.77%
  • Household Products
    2.6M
    3.45%
  • Home Improvement
    2.2M
    3%
  • Vehicles & Transportation
    2.1M
    2.84%
  • Education
    2M
    2.68%
  • Appliances
    2M
    2.66%
  • Pets
    1.9M
    2.55%
  • Financial Services
    1.4M
    1.85%
  • Sports & Outdoors
    1M
    1.36%
  • Baby, Kids & Maternity
    891K
    1.17%
  • E-Commerce
    433K
    0.57%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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