TikTok Ad Targeting & Audience in Pakistan 2024

by Werner Geyser Last Updated: November 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Pakistan. TikTok Ad Targeting in Pakistan now has more than 104.7M Audience.

In October 2026, Ad Targeting in Pakistan exceeds 104.7M.

In November 2026, Ad Targeting in Pakistan exceeds 104.7M, an increase of +0, and the GDP per capita in Pakistan is $1.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Pakistan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    63.3M
    60.52%
  • FEMALE
    41.3M
    39.48%

TikTok Targeting Audience Pakistan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    33M
    31.57%
  • 25-34
    49.3M
    47.1%
  • 35-44
    14.2M
    13.64%
  • 45-54
    3.8M
    3.66%
  • 55+
    4.2M
    4.04%

TikTok Targeting Audience Pakistan Device

  • Device
    TikTok Target Audience
    Percentage
  • Vivo
    7.8M
    19.51%
  • OPPO
    6.7M
    16.94%
  • Infinix
    6.5M
    16.25%
  • Samsung
    5.4M
    13.48%
  • Apple
    4.1M
    10.28%
  • TECNO
    3.7M
    9.25%
  • Xiaomi
    1.5M
    3.75%
  • RealMe
    1.2M
    3.23%
  • HUAWEI
    1.2M
    3.15%
  • ITEL
    435K
    1.08%
  • OnePlus
    374K
    0.93%
  • Motorola
    373K
    0.93%
  • Honor
    222K
    0.55%
  • Nokia
    105K
    0.26%
  • LG
    93K
    0.23%
  • SONY
    49K
    0.12%
  • ZTE
    15K
    0.04%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Pakistan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    103.3M
    83.59%
  • Hindi
    9.6M
    7.81%
  • Malay
    1M
    0.86%
  • Telugu
    1M
    0.85%
  • Tamil
    1M
    0.81%
  • Japanese
    638K
    0.52%
  • Portuguese
    589K
    0.48%
  • Turkish
    567K
    0.46%
  • Spanish
    558K
    0.45%
  • Marathi
    524K
    0.42%
  • Arabic
    479K
    0.39%
  • Malayalam
    456K
    0.37%
  • Vietnamese
    446K
    0.36%
  • Italian
    444K
    0.36%
  • Indonesian
    434K
    0.35%
  • Polish
    315K
    0.25%
  • Punjabi
    301K
    0.24%
  • Gujarati
    290K
    0.23%
  • Traditional Chinese
    249K
    0.2%
  • French
    203K
    0.16%
  • Swedish
    188K
    0.15%
  • Dutch
    179K
    0.14%
  • Kannada
    147K
    0.12%
  • Romanian
    109K
    0.09%
  • Russian
    87K
    0.07%
  • Finnish
    73K
    0.06%
  • Hungarian
    61K
    0.05%
  • Thai
    47K
    0.04%
  • Korean
    40K
    0.03%
  • Bengali
    35K
    0.03%
  • German
    30K
    0.02%
  • Ukrainian
    7K
    0.01%
  • Czech
    7K
    0.01%
  • Hebrew
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Pakistan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    100M
    7.58%
  • Food & Beverage
    97M
    7.35%
  • Apparel & Accessories
    91.4M
    6.93%
  • Apps
    90.1M
    6.83%
  • Life Services
    87.9M
    6.66%
  • Education
    80.8M
    6.12%
  • Games
    77.1M
    5.85%
  • Business Services
    76.6M
    5.81%
  • Sports & Outdoors
    73.4M
    5.57%
  • Beauty & Personal Care
    72.5M
    5.49%
  • Appliances
    65.1M
    4.94%
  • Vehicles & Transportation
    64.9M
    4.92%
  • Tech & Electronics
    63.6M
    4.82%
  • Home Improvement
    62.5M
    4.74%
  • Travel
    62.2M
    4.71%
  • Household Products
    53.3M
    4.04%
  • Pets
    39.4M
    2.99%
  • Baby, Kids & Maternity
    29.9M
    2.27%
  • Financial Services
    25.1M
    1.9%
  • E-Commerce
    6.3M
    0.48%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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