TikTok Ad Targeting & Audience in Pakistan 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Pakistan. TikTok Ad Targeting in Pakistan now has more than 89.9M Audience.

In November 2025, Ad Targeting in Pakistan exceeds 88.8M.

In December 2025, Ad Targeting in Pakistan exceeds 89.9M, an increase of +1M, and the GDP per capita in Pakistan is $1.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Pakistan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    63.9M
    71.14%
  • FEMALE
    25.9M
    28.86%

TikTok Targeting Audience Pakistan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    31.5M
    35.06%
  • 25-34
    41.2M
    45.91%
  • 35-44
    10.3M
    11.51%
  • 45-54
    3.2M
    3.59%
  • 55+
    3.5M
    3.93%

TikTok Targeting Audience Pakistan Device

  • Device
    TikTok Target Audience
    Percentage
  • Vivo
    7.8M
    19%
  • OPPO
    7M
    16.99%
  • Infinix
    6.8M
    16.49%
  • Samsung
    5.9M
    14.34%
  • TECNO
    3.9M
    9.61%
  • Apple
    3.5M
    8.47%
  • HUAWEI
    1.5M
    3.71%
  • Xiaomi
    1.5M
    3.68%
  • RealMe
    1.3M
    3.21%
  • ITEL
    583K
    1.4%
  • OnePlus
    354K
    0.85%
  • Motorola
    352K
    0.85%
  • Honor
    276K
    0.66%
  • Nokia
    130K
    0.31%
  • LG
    97K
    0.23%
  • SONY
    56K
    0.13%
  • ZTE
    13K
    0.03%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Pakistan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    89.5M
    82.99%
  • Hindi
    9.1M
    8.45%
  • Malay
    971K
    0.9%
  • Arabic
    760K
    0.7%
  • Telugu
    695K
    0.64%
  • Tamil
    672K
    0.62%
  • Japanese
    537K
    0.5%
  • Spanish
    506K
    0.47%
  • Marathi
    495K
    0.46%
  • Portuguese
    483K
    0.45%
  • Italian
    412K
    0.38%
  • Malayalam
    401K
    0.37%
  • Turkish
    396K
    0.37%
  • Gujarati
    372K
    0.34%
  • Indonesian
    370K
    0.34%
  • Punjabi
    273K
    0.25%
  • Traditional Chinese
    266K
    0.25%
  • Polish
    254K
    0.24%
  • French
    231K
    0.21%
  • Vietnamese
    230K
    0.21%
  • Swedish
    157K
    0.15%
  • Dutch
    150K
    0.14%
  • Kannada
    121K
    0.11%
  • Finnish
    87K
    0.08%
  • Bengali
    71K
    0.07%
  • Russian
    69K
    0.06%
  • Romanian
    68K
    0.06%
  • Hungarian
    55K
    0.05%
  • Korean
    36K
    0.03%
  • Thai
    35K
    0.03%
  • German
    33K
    0.03%
  • Czech
    8K
    0.01%
  • Ukrainian
    6K
    0.01%
  • Hebrew
    4K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Pakistan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    71.8M
    8.17%
  • Games
    65M
    7.41%
  • News & Entertainment
    63.6M
    7.24%
  • Food & Beverage
    63M
    7.17%
  • Beauty & Personal Care
    58.5M
    6.66%
  • Business Services
    58.2M
    6.63%
  • Tech & Electronics
    57.1M
    6.5%
  • Life Services
    56.6M
    6.44%
  • Apparel & Accessories
    54M
    6.15%
  • Travel
    48.3M
    5.5%
  • Vehicles & Transportation
    44.7M
    5.1%
  • Home Improvement
    43.4M
    4.95%
  • Household Products
    42M
    4.79%
  • Appliances
    38.4M
    4.38%
  • Financial Services
    30.3M
    3.45%
  • Baby, Kids & Maternity
    30.1M
    3.43%
  • Education
    22.7M
    2.59%
  • Sports & Outdoors
    21M
    2.39%
  • E-Commerce
    7.7M
    0.88%
  • Pets
    1.5M
    0.18%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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