TikTok Ad Targeting & Audience in Pakistan 2024

by Werner Geyser Last Updated: October 8 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Pakistan. TikTok Ad Targeting in Pakistan now has more than 70.2M Audience.

In September 2024, Ad Targeting in Pakistan exceeds 69.4M.

In October 2024, Ad Targeting in Pakistan exceeds 70.2M, an increase of +770K, and the GDP per capita in Pakistan is $1.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Pakistan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    49.3M
    70.25%
  • FEMALE
    20.8M
    29.75%

TikTok Targeting Audience Pakistan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    31.1M
    44.33%
  • 25-34
    27.1M
    38.67%
  • 35-44
    7.3M
    10.47%
  • 45-54
    2M
    2.98%
  • 55+
    2.5M
    3.56%

TikTok Targeting Audience Pakistan Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    7.6M
    17.41%
  • Vivo
    7.4M
    16.98%
  • Infinix
    7.3M
    16.93%
  • Samsung
    6.8M
    15.62%
  • TECNO
    4.3M
    9.99%
  • Apple
    2.7M
    6.32%
  • HUAWEI
    1.9M
    4.52%
  • Xiaomi
    1.6M
    3.71%
  • RealMe
    1.4M
    3.29%
  • ITEL
    836K
    1.91%
  • Motorola
    404K
    0.93%
  • Honor
    369K
    0.84%
  • OnePlus
    318K
    0.73%
  • Nokia
    179K
    0.41%
  • LG
    93K
    0.21%
  • SONY
    65K
    0.15%
  • ZTE
    11K
    0.03%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Pakistan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    69.9M
    80.1%
  • Hindi
    6.9M
    7.93%
  • Arabic
    4.8M
    5.5%
  • Japanese
    960K
    1.1%
  • Malay
    473K
    0.54%
  • Bengali
    454K
    0.52%
  • Spanish
    390K
    0.45%
  • Gujarati
    320K
    0.37%
  • Traditional Chinese
    314K
    0.36%
  • Portuguese
    257K
    0.29%
  • Marathi
    238K
    0.27%
  • Italian
    224K
    0.26%
  • Indonesian
    222K
    0.25%
  • Telugu
    197K
    0.23%
  • Turkish
    170K
    0.19%
  • French
    167K
    0.19%
  • Malayalam
    158K
    0.18%
  • Tamil
    152K
    0.17%
  • Punjabi
    135K
    0.15%
  • Polish
    131K
    0.15%
  • German
    93K
    0.11%
  • Thai
    92K
    0.11%
  • Dutch
    76K
    0.09%
  • Vietnamese
    74K
    0.08%
  • Swedish
    71K
    0.08%
  • Finnish
    67K
    0.08%
  • Kannada
    46K
    0.05%
  • Russian
    39K
    0.04%
  • Hungarian
    35K
    0.04%
  • Czech
    31K
    0.04%
  • Romanian
    26K
    0.03%
  • Korean
    26K
    0.03%
  • Greek
    4K
    0%
  • Ukrainian
    3K
    0%
  • Hebrew
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Pakistan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    61.6M
    9.21%
  • News & Entertainment
    53.6M
    8.02%
  • Tech & Electronics
    50.1M
    7.49%
  • Life Services
    49.6M
    7.42%
  • Beauty & Personal Care
    49.1M
    7.34%
  • Business Services
    48.5M
    7.26%
  • Food & Beverage
    48.4M
    7.24%
  • Games
    46.5M
    6.96%
  • Apparel & Accessories
    43.9M
    6.57%
  • Household Products
    39.1M
    5.85%
  • Vehicles & Transportation
    37.2M
    5.57%
  • Home Improvement
    32.5M
    4.87%
  • Appliances
    31.5M
    4.71%
  • Travel
    19.2M
    2.88%
  • Baby, Kids & Maternity
    17.2M
    2.57%
  • Sports & Outdoors
    12.8M
    1.92%
  • Education
    12.5M
    1.87%
  • Financial Services
    8.8M
    1.32%
  • Pets
    5M
    0.75%
  • E-Commerce
    1.2M
    0.18%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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