TikTok Ad Targeting & Audience in Pakistan 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Pakistan. TikTok Ad Targeting in Pakistan now has more than 103.8M Audience.

In July 2026, Ad Targeting in Pakistan exceeds 102.4M.

In August 2026, Ad Targeting in Pakistan exceeds 103.8M, an increase of +1.3M, and the GDP per capita in Pakistan is $1.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Pakistan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    61.9M
    59.62%
  • FEMALE
    41.9M
    40.38%

TikTok Targeting Audience Pakistan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    33M
    31.81%
  • 25-34
    48.9M
    47.17%
  • 35-44
    13.9M
    13.39%
  • 45-54
    3.8M
    3.66%
  • 55+
    4.1M
    3.98%

TikTok Targeting Audience Pakistan Device

  • Device
    TikTok Target Audience
    Percentage
  • Vivo
    7.9M
    19.39%
  • OPPO
    7M
    17.07%
  • Infinix
    6.6M
    16.26%
  • Samsung
    5.6M
    13.74%
  • Apple
    4M
    9.72%
  • TECNO
    3.8M
    9.29%
  • Xiaomi
    1.5M
    3.7%
  • HUAWEI
    1.3M
    3.3%
  • RealMe
    1.3M
    3.28%
  • ITEL
    478K
    1.16%
  • OnePlus
    377K
    0.92%
  • Motorola
    368K
    0.89%
  • Honor
    245K
    0.59%
  • Nokia
    113K
    0.27%
  • LG
    97K
    0.24%
  • SONY
    55K
    0.13%
  • ZTE
    16K
    0.04%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Pakistan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    102.6M
    81.47%
  • Hindi
    11M
    8.75%
  • Malay
    1.2M
    0.99%
  • Telugu
    1.1M
    0.95%
  • Tamil
    1.1M
    0.91%
  • Japanese
    739K
    0.59%
  • Portuguese
    687K
    0.55%
  • Turkish
    654K
    0.52%
  • Spanish
    647K
    0.51%
  • Marathi
    623K
    0.49%
  • Arabic
    542K
    0.43%
  • Malayalam
    536K
    0.43%
  • Italian
    523K
    0.42%
  • Vietnamese
    512K
    0.41%
  • Indonesian
    492K
    0.39%
  • Polish
    377K
    0.3%
  • Gujarati
    357K
    0.28%
  • Punjabi
    355K
    0.28%
  • Traditional Chinese
    251K
    0.2%
  • French
    242K
    0.19%
  • Swedish
    225K
    0.18%
  • Dutch
    214K
    0.17%
  • Kannada
    176K
    0.14%
  • Romanian
    115K
    0.09%
  • Russian
    99K
    0.08%
  • Finnish
    88K
    0.07%
  • Hungarian
    74K
    0.06%
  • Thai
    54K
    0.04%
  • Bengali
    48K
    0.04%
  • Korean
    46K
    0.04%
  • German
    32K
    0.03%
  • Ukrainian
    9K
    0.01%
  • Czech
    7K
    0.01%
  • Hebrew
    4K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Pakistan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    80.4M
    7.81%
  • Games
    75.7M
    7.35%
  • Beauty & Personal Care
    74.2M
    7.21%
  • News & Entertainment
    74.2M
    7.2%
  • Food & Beverage
    71.8M
    6.98%
  • Tech & Electronics
    65.8M
    6.4%
  • Apparel & Accessories
    63.5M
    6.17%
  • Business Services
    63.3M
    6.15%
  • Household Products
    63.1M
    6.13%
  • Appliances
    58.7M
    5.7%
  • Life Services
    57.9M
    5.62%
  • Home Improvement
    54.9M
    5.33%
  • Travel
    49.8M
    4.84%
  • Vehicles & Transportation
    45.9M
    4.46%
  • Baby, Kids & Maternity
    34.4M
    3.34%
  • Education
    29M
    2.82%
  • Financial Services
    28.9M
    2.81%
  • Sports & Outdoors
    28.4M
    2.76%
  • Pets
    8.3M
    0.81%
  • E-Commerce
    1M
    0.11%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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