TikTok Ad Targeting & Audience in Brazil 2024

by Werner Geyser Last Updated: September 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 119.6M Audience.

In August 2024, Ad Targeting in Brazil exceeds 119.3M.

In September 2024, Ad Targeting in Brazil exceeds 119.6M, an increase of +320K, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    67.6M
    56.54%
  • FEMALE
    51.9M
    43.46%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    39.1M
    32.71%
  • 25-34
    42M
    35.14%
  • 35-44
    18.3M
    15.35%
  • 45-54
    10.5M
    8.84%
  • 55+
    9.5M
    7.96%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    33.1M
    41.46%
  • Apple
    18.4M
    23.04%
  • Motorola
    15.7M
    19.71%
  • Xiaomi
    9.8M
    12.36%
  • LG
    1.4M
    1.77%
  • RealMe
    756K
    0.95%
  • Infinix
    219K
    0.27%
  • Nokia
    202K
    0.25%
  • TECNO
    51K
    0.06%
  • HUAWEI
    28K
    0.04%
  • OPPO
    22K
    0.03%
  • OnePlus
    14K
    0.02%
  • Honor
    7K
    0.01%
  • Vivo
    6K
    0.01%
  • ITEL
    6K
    0.01%
  • ZTE
    5K
    0.01%
  • SONY
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    117.6M
    88.97%
  • English
    7.6M
    5.79%
  • Spanish
    3.5M
    2.72%
  • Italian
    553K
    0.42%
  • French
    474K
    0.36%
  • Japanese
    433K
    0.33%
  • Traditional Chinese
    305K
    0.23%
  • Tamil
    164K
    0.12%
  • Swedish
    109K
    0.08%
  • Turkish
    99K
    0.07%
  • Arabic
    99K
    0.07%
  • Finnish
    87K
    0.07%
  • Malay
    86K
    0.07%
  • Vietnamese
    82K
    0.06%
  • Korean
    80K
    0.06%
  • German
    75K
    0.06%
  • Dutch
    73K
    0.06%
  • Malayalam
    59K
    0.04%
  • Polish
    57K
    0.04%
  • Hungarian
    55K
    0.04%
  • Thai
    54K
    0.04%
  • Indonesian
    54K
    0.04%
  • Telugu
    53K
    0.04%
  • Russian
    50K
    0.04%
  • Hindi
    48K
    0.04%
  • Kannada
    31K
    0.02%
  • Romanian
    27K
    0.02%
  • Gujarati
    24K
    0.02%
  • Czech
    24K
    0.02%
  • Marathi
    20K
    0.02%
  • Punjabi
    17K
    0.01%
  • Bengali
    16K
    0.01%
  • Ukrainian
    6K
    0%
  • Hebrew
    6K
    0%
  • Greek
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    87.5M
    6.37%
  • Apps
    87.2M
    6.34%
  • Games
    84.8M
    6.17%
  • Beauty & Personal Care
    79.9M
    5.81%
  • Travel
    78.9M
    5.74%
  • Apparel & Accessories
    78.3M
    5.7%
  • Food & Beverage
    78.2M
    5.69%
  • Business Services
    78.2M
    5.69%
  • Life Services
    77.5M
    5.64%
  • Education
    72.4M
    5.27%
  • Appliances
    72M
    5.24%
  • Vehicles & Transportation
    70.2M
    5.11%
  • Household Products
    68.7M
    5%
  • Sports & Outdoors
    67.1M
    4.88%
  • Baby, Kids & Maternity
    62.6M
    4.56%
  • Tech & Electronics
    61.7M
    4.49%
  • Home Improvement
    54.7M
    3.99%
  • Financial Services
    44M
    3.2%
  • E-Commerce
    35.5M
    2.59%
  • Pets
    34.4M
    2.51%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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