TikTok Ad Targeting & Audience in Brazil 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 164.4M Audience.

In July 2026, Ad Targeting in Brazil exceeds 164.1M.

In August 2026, Ad Targeting in Brazil exceeds 164.4M, an increase of +253K, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    91.6M
    55.75%
  • FEMALE
    72.7M
    44.25%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    32.9M
    20.02%
  • 25-34
    62.6M
    38.1%
  • 35-44
    36M
    21.93%
  • 45-54
    18.2M
    11.12%
  • 55+
    14.5M
    8.84%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    20M
    36.53%
  • Apple
    18.4M
    33.59%
  • Motorola
    8.7M
    16%
  • Xiaomi
    6M
    10.98%
  • LG
    553K
    1.01%
  • OPPO
    481K
    0.87%
  • RealMe
    264K
    0.48%
  • Infinix
    127K
    0.23%
  • Nokia
    89K
    0.16%
  • TECNO
    26K
    0.05%
  • HUAWEI
    19K
    0.03%
  • OnePlus
    9K
    0.02%
  • Vivo
    8K
    0.01%
  • Honor
    6K
    0.01%
  • ZTE
    4K
    0.01%
  • ITEL
    4K
    0.01%
  • SONY
    2K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    158.6M
    89.05%
  • English
    6M
    3.4%
  • Tamil
    4.5M
    2.57%
  • Spanish
    2.6M
    1.5%
  • Telugu
    1.5M
    0.9%
  • Swedish
    1M
    0.56%
  • Vietnamese
    823K
    0.46%
  • Turkish
    567K
    0.32%
  • Russian
    456K
    0.26%
  • Traditional Chinese
    339K
    0.19%
  • French
    298K
    0.17%
  • Romanian
    280K
    0.16%
  • Thai
    206K
    0.12%
  • Italian
    173K
    0.1%
  • Japanese
    88K
    0.05%
  • Korean
    70K
    0.04%
  • Arabic
    44K
    0.02%
  • German
    41K
    0.02%
  • Ukrainian
    38K
    0.02%
  • Indonesian
    26K
    0.01%
  • Malayalam
    21K
    0.01%
  • Dutch
    18K
    0.01%
  • Polish
    15K
    0.01%
  • Finnish
    15K
    0.01%
  • Malay
    13K
    0.01%
  • Hindi
    12K
    0.01%
  • Kannada
    10K
    0.01%
  • Hungarian
    9K
    0.01%
  • Gujarati
    5K
    0%
  • Marathi
    4K
    0%
  • Hebrew
    4K
    0%
  • Czech
    4K
    0%
  • Punjabi
    3K
    0%
  • Bengali
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    105.1M
    6.82%
  • News & Entertainment
    103.1M
    6.69%
  • Beauty & Personal Care
    99.7M
    6.47%
  • Apparel & Accessories
    97.2M
    6.31%
  • Games
    94.3M
    6.12%
  • Home Improvement
    90.9M
    5.9%
  • Food & Beverage
    88.5M
    5.75%
  • Household Products
    88M
    5.71%
  • Tech & Electronics
    87.9M
    5.7%
  • Vehicles & Transportation
    81.7M
    5.3%
  • Appliances
    81.1M
    5.26%
  • Business Services
    80.1M
    5.2%
  • Life Services
    73.5M
    4.77%
  • Travel
    68.6M
    4.45%
  • Sports & Outdoors
    65.3M
    4.24%
  • Baby, Kids & Maternity
    58.2M
    3.78%
  • Education
    56.7M
    3.68%
  • Pets
    51.2M
    3.33%
  • Financial Services
    51.1M
    3.32%
  • E-Commerce
    18.2M
    1.18%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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