TikTok Ad Targeting & Audience in Brazil 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 157.8M Audience.

In February 2026, Ad Targeting in Brazil exceeds 157.8M.

In March 2026, Ad Targeting in Brazil exceeds 157.8M, an increase of -20K, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    83M
    52.64%
  • FEMALE
    74.7M
    47.36%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    30.5M
    19.38%
  • 25-34
    62M
    39.3%
  • 35-44
    26.6M
    16.9%
  • 45-54
    18.6M
    11.79%
  • 55+
    19.9M
    12.63%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    23.4M
    37.33%
  • Apple
    20.2M
    32.18%
  • Motorola
    10.3M
    16.52%
  • Xiaomi
    7M
    11.13%
  • LG
    705K
    1.12%
  • OPPO
    388K
    0.62%
  • RealMe
    339K
    0.54%
  • Infinix
    150K
    0.24%
  • Nokia
    114K
    0.18%
  • TECNO
    30K
    0.05%
  • HUAWEI
    21K
    0.03%
  • OnePlus
    10K
    0.02%
  • Vivo
    9K
    0.01%
  • ZTE
    7K
    0.01%
  • Honor
    7K
    0.01%
  • ITEL
    5K
    0.01%
  • SONY
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    156M
    90.84%
  • English
    5.5M
    3.2%
  • Tamil
    2.9M
    1.71%
  • Spanish
    2.8M
    1.66%
  • Telugu
    979K
    0.57%
  • Swedish
    752K
    0.44%
  • Vietnamese
    553K
    0.32%
  • Turkish
    405K
    0.24%
  • Traditional Chinese
    357K
    0.21%
  • French
    285K
    0.17%
  • Romanian
    209K
    0.12%
  • Italian
    195K
    0.11%
  • Thai
    144K
    0.08%
  • Russian
    131K
    0.08%
  • Korean
    73K
    0.04%
  • Japanese
    72K
    0.04%
  • German
    43K
    0.03%
  • Arabic
    32K
    0.02%
  • Ukrainian
    26K
    0.02%
  • Malayalam
    23K
    0.01%
  • Indonesian
    23K
    0.01%
  • Dutch
    20K
    0.01%
  • Finnish
    19K
    0.01%
  • Polish
    17K
    0.01%
  • Malay
    14K
    0.01%
  • Kannada
    13K
    0.01%
  • Hindi
    13K
    0.01%
  • Hungarian
    12K
    0.01%
  • Hebrew
    8K
    0%
  • Gujarati
    6K
    0%
  • Marathi
    5K
    0%
  • Czech
    4K
    0%
  • Bengali
    4K
    0%
  • Punjabi
    3K
    0%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    99.2M
    7.42%
  • News & Entertainment
    90.8M
    6.8%
  • Games
    86.2M
    6.45%
  • Beauty & Personal Care
    84.1M
    6.3%
  • Business Services
    83.3M
    6.24%
  • Food & Beverage
    78.7M
    5.9%
  • Life Services
    75.9M
    5.68%
  • Tech & Electronics
    72.8M
    5.45%
  • Household Products
    71.5M
    5.36%
  • Apparel & Accessories
    70.3M
    5.26%
  • Travel
    68.4M
    5.12%
  • Vehicles & Transportation
    65.7M
    4.92%
  • Education
    62.8M
    4.7%
  • Home Improvement
    61M
    4.56%
  • Appliances
    52.9M
    3.96%
  • Baby, Kids & Maternity
    51.2M
    3.84%
  • Sports & Outdoors
    50.8M
    3.81%
  • Financial Services
    50M
    3.75%
  • E-Commerce
    35.5M
    2.66%
  • Pets
    24.3M
    1.82%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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