TikTok Ad Targeting & Audience in Brazil 2022

by Werner Geyser Last Updated: December 2 2023 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 105.6M Audience.

In November 2023, Ad Targeting in Brazil exceeds 103.5M.

In December 2023, Ad Targeting in Brazil exceeds 105.6M, an increase of +2M, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    47M
    44.56%
  • FEMALE
    58.5M
    55.44%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    36M
    34.16%
  • 25-34
    30.2M
    28.61%
  • 35-44
    19.8M
    18.79%
  • 45-54
    11.2M
    10.68%
  • 55+
    8.1M
    7.76%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    37.2M
    42.04%
  • Motorola
    18.4M
    20.84%
  • Apple
    18.3M
    20.74%
  • Xiaomi
    10.9M
    12.39%
  • LG
    1.9M
    2.25%
  • RealMe
    922K
    1.04%
  • Infinix
    234K
    0.26%
  • Nokia
    219K
    0.25%
  • TECNO
    55K
    0.06%
  • HUAWEI
    38K
    0.04%
  • OnePlus
    16K
    0.02%
  • OPPO
    16K
    0.02%
  • Honor
    9K
    0.01%
  • ZTE
    7K
    0.01%
  • ITEL
    7K
    0.01%
  • Vivo
    6K
    0.01%
  • SONY
    6K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    101.6M
    96.37%
  • English
    3.2M
    3.03%
  • Spanish
    506K
    0.48%
  • French
    41K
    0.04%
  • Russian
    28K
    0.03%
  • Italian
    8K
    0.01%
  • Arabic
    7K
    0.01%
  • German
    4K
    0%
  • Japanese
    3K
    0%
  • Ukrainian
    2K
    0%
  • Traditional Chinese
    2K
    0%
  • Korean
    2K
    0%
  • Indonesian
    2K
    0%
  • Vietnamese
    1K
    0%
  • Turkish
    1K
    0%
  • Thai
    1K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    70.6M
    6.37%
  • News & Entertainment
    70.1M
    6.32%
  • Beauty & Personal Care
    67.8M
    6.11%
  • Life Services
    67.6M
    6.09%
  • Food & Beverage
    67M
    6.04%
  • Appliances
    65.3M
    5.89%
  • Apparel & Accessories
    65M
    5.87%
  • Sports & Outdoors
    63.8M
    5.75%
  • Games
    63.8M
    5.75%
  • Travel
    63M
    5.68%
  • Household Products
    58.5M
    5.28%
  • Business Services
    53.9M
    4.86%
  • Vehicles & Transportation
    53.6M
    4.83%
  • Education
    53.4M
    4.82%
  • Home Improvement
    47.3M
    4.27%
  • Tech & Electronics
    47.3M
    4.26%
  • Baby, Kids & Maternity
    47.2M
    4.26%
  • E-Commerce
    34.1M
    3.08%
  • Pets
    30.9M
    2.79%
  • Financial Services
    18.7M
    1.69%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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