TikTok Ad Targeting & Audience in Brazil 2024

by Werner Geyser Last Updated: July 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 135M Audience.

In June 2025, Ad Targeting in Brazil exceeds 133.1M.

In July 2025, Ad Targeting in Brazil exceeds 135M, an increase of +1.9M, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    74.6M
    55.28%
  • FEMALE
    60.3M
    44.72%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    31M
    23.03%
  • 25-34
    51.5M
    38.15%
  • 35-44
    22.2M
    16.51%
  • 45-54
    14.9M
    11.07%
  • 55+
    15.1M
    11.24%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    26.7M
    39.01%
  • Apple
    20.2M
    29.54%
  • Motorola
    11.9M
    17.44%
  • Xiaomi
    7.7M
    11.31%
  • LG
    874K
    1.27%
  • RealMe
    440K
    0.64%
  • Infinix
    172K
    0.25%
  • Nokia
    146K
    0.21%
  • OPPO
    121K
    0.18%
  • TECNO
    37K
    0.05%
  • HUAWEI
    22K
    0.03%
  • OnePlus
    10K
    0.01%
  • Honor
    8K
    0.01%
  • ZTE
    7K
    0.01%
  • Vivo
    6K
    0.01%
  • ITEL
    4K
    0.01%
  • SONY
    2K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    133.3M
    84.72%
  • English
    11.9M
    7.56%
  • Spanish
    6.1M
    3.93%
  • Italian
    1.1M
    0.74%
  • French
    822K
    0.52%
  • Japanese
    441K
    0.28%
  • Traditional Chinese
    379K
    0.24%
  • Tamil
    356K
    0.23%
  • Swedish
    221K
    0.14%
  • Finnish
    196K
    0.12%
  • Arabic
    183K
    0.12%
  • Vietnamese
    169K
    0.11%
  • Dutch
    161K
    0.1%
  • Indonesian
    159K
    0.1%
  • Malay
    146K
    0.09%
  • German
    138K
    0.09%
  • Korean
    137K
    0.09%
  • Turkish
    136K
    0.09%
  • Polish
    131K
    0.08%
  • Malayalam
    131K
    0.08%
  • Telugu
    122K
    0.08%
  • Hungarian
    121K
    0.08%
  • Hindi
    102K
    0.06%
  • Russian
    92K
    0.06%
  • Thai
    77K
    0.05%
  • Kannada
    71K
    0.05%
  • Czech
    68K
    0.04%
  • Romanian
    61K
    0.04%
  • Gujarati
    55K
    0.03%
  • Marathi
    43K
    0.03%
  • Bengali
    34K
    0.02%
  • Punjabi
    17K
    0.01%
  • Ukrainian
    11K
    0.01%
  • Hebrew
    10K
    0.01%
  • Greek
    6K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    86.9M
    7.29%
  • News & Entertainment
    84.4M
    7.07%
  • Beauty & Personal Care
    77.3M
    6.48%
  • Food & Beverage
    75.6M
    6.34%
  • Life Services
    73.8M
    6.18%
  • Games
    73.5M
    6.16%
  • Business Services
    72.6M
    6.08%
  • Household Products
    66.1M
    5.54%
  • Apparel & Accessories
    65M
    5.45%
  • Tech & Electronics
    64.2M
    5.38%
  • Vehicles & Transportation
    58.8M
    4.93%
  • Travel
    57.9M
    4.85%
  • Home Improvement
    55.4M
    4.65%
  • Appliances
    53.6M
    4.49%
  • Education
    50.7M
    4.25%
  • Financial Services
    49.3M
    4.14%
  • Baby, Kids & Maternity
    38.8M
    3.25%
  • E-Commerce
    37.7M
    3.16%
  • Pets
    26.4M
    2.21%
  • Sports & Outdoors
    24.8M
    2.08%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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