TikTok Ad Targeting & Audience in Brazil 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 146.9M Audience.

In November 2025, Ad Targeting in Brazil exceeds 144.1M.

In December 2025, Ad Targeting in Brazil exceeds 146.9M, an increase of +2.8M, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    92.3M
    62.81%
  • FEMALE
    54.6M
    37.19%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    32.1M
    21.87%
  • 25-34
    55.4M
    37.76%
  • 35-44
    27.4M
    18.66%
  • 45-54
    15.8M
    10.81%
  • 55+
    16M
    10.89%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    24.2M
    37.64%
  • Apple
    20.4M
    31.72%
  • Motorola
    10.8M
    16.76%
  • Xiaomi
    7.2M
    11.17%
  • LG
    751K
    1.16%
  • RealMe
    360K
    0.56%
  • OPPO
    253K
    0.39%
  • Infinix
    160K
    0.25%
  • Nokia
    123K
    0.19%
  • TECNO
    35K
    0.05%
  • HUAWEI
    21K
    0.03%
  • OnePlus
    12K
    0.02%
  • Vivo
    8K
    0.01%
  • ZTE
    7K
    0.01%
  • Honor
    6K
    0.01%
  • ITEL
    5K
    0.01%
  • SONY
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    145.3M
    91.66%
  • English
    5.6M
    3.53%
  • Spanish
    2.7M
    1.72%
  • Tamil
    1.5M
    1.01%
  • Telugu
    532K
    0.34%
  • Swedish
    510K
    0.32%
  • Traditional Chinese
    367K
    0.23%
  • Vietnamese
    352K
    0.22%
  • French
    290K
    0.18%
  • Turkish
    248K
    0.16%
  • Italian
    202K
    0.13%
  • Romanian
    134K
    0.08%
  • Russian
    108K
    0.07%
  • Thai
    104K
    0.07%
  • Korean
    73K
    0.05%
  • Japanese
    72K
    0.05%
  • German
    43K
    0.03%
  • Arabic
    35K
    0.02%
  • Indonesian
    23K
    0.01%
  • Malayalam
    22K
    0.01%
  • Finnish
    22K
    0.01%
  • Dutch
    22K
    0.01%
  • Ukrainian
    19K
    0.01%
  • Polish
    18K
    0.01%
  • Malay
    15K
    0.01%
  • Hungarian
    15K
    0.01%
  • Hindi
    14K
    0.01%
  • Kannada
    12K
    0.01%
  • Gujarati
    7K
    0%
  • Marathi
    6K
    0%
  • Czech
    5K
    0%
  • Bengali
    4K
    0%
  • Punjabi
    3K
    0%
  • Hebrew
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    96.2M
    7.59%
  • News & Entertainment
    87.6M
    6.92%
  • Business Services
    83.4M
    6.58%
  • Beauty & Personal Care
    81.6M
    6.44%
  • Games
    78.7M
    6.21%
  • Food & Beverage
    75.5M
    5.96%
  • Life Services
    74M
    5.85%
  • Apparel & Accessories
    69.1M
    5.46%
  • Tech & Electronics
    68.7M
    5.43%
  • Household Products
    65.4M
    5.17%
  • Vehicles & Transportation
    62.1M
    4.91%
  • Home Improvement
    60.6M
    4.79%
  • Travel
    58.2M
    4.6%
  • Appliances
    57.9M
    4.57%
  • Education
    51.3M
    4.06%
  • Financial Services
    47.1M
    3.72%
  • E-Commerce
    43.5M
    3.43%
  • Baby, Kids & Maternity
    38.7M
    3.06%
  • Sports & Outdoors
    38.1M
    3.01%
  • Pets
    28.5M
    2.25%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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