TikTok Ad Targeting & Audience in Brazil 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 168.3M Audience.

In September 2026, Ad Targeting in Brazil exceeds 165.3M.

In October 2026, Ad Targeting in Brazil exceeds 168.3M, an increase of +2.9M, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    95.4M
    56.71%
  • FEMALE
    72.8M
    43.29%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    33.2M
    19.77%
  • 25-34
    63.1M
    37.52%
  • 35-44
    36.9M
    21.96%
  • 45-54
    19.4M
    11.55%
  • 55+
    15.4M
    9.21%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    18.9M
    35.7%
  • Apple
    18.6M
    35.09%
  • Motorola
    8.2M
    15.58%
  • Xiaomi
    5.7M
    10.77%
  • LG
    508K
    0.96%
  • OPPO
    473K
    0.89%
  • RealMe
    248K
    0.47%
  • Infinix
    128K
    0.24%
  • Nokia
    81K
    0.15%
  • TECNO
    29K
    0.05%
  • HUAWEI
    19K
    0.04%
  • Vivo
    10K
    0.02%
  • OnePlus
    10K
    0.02%
  • Honor
    6K
    0.01%
  • ZTE
    4K
    0.01%
  • ITEL
    4K
    0.01%
  • SONY
    2K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    160.8M
    89.25%
  • English
    6M
    3.36%
  • Tamil
    4.2M
    2.37%
  • Spanish
    2.6M
    1.49%
  • Telugu
    1.4M
    0.83%
  • Swedish
    906K
    0.5%
  • Vietnamese
    754K
    0.42%
  • Turkish
    557K
    0.31%
  • Russian
    513K
    0.28%
  • Arabic
    483K
    0.27%
  • Traditional Chinese
    342K
    0.19%
  • French
    310K
    0.17%
  • Romanian
    254K
    0.14%
  • Thai
    192K
    0.11%
  • Italian
    157K
    0.09%
  • Japanese
    89K
    0.05%
  • Korean
    74K
    0.04%
  • German
    43K
    0.02%
  • Indonesian
    37K
    0.02%
  • Ukrainian
    36K
    0.02%
  • Malayalam
    18K
    0.01%
  • Dutch
    17K
    0.01%
  • Polish
    13K
    0.01%
  • Malay
    13K
    0.01%
  • Finnish
    13K
    0.01%
  • Hindi
    11K
    0.01%
  • Kannada
    8K
    0%
  • Hungarian
    6K
    0%
  • Marathi
    4K
    0%
  • Hebrew
    4K
    0%
  • Gujarati
    4K
    0%
  • Czech
    3K
    0%
  • Punjabi
    2K
    0%
  • Bengali
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    141.7M
    7.45%
  • Apps
    131M
    6.89%
  • Food & Beverage
    128.1M
    6.74%
  • Apparel & Accessories
    123.6M
    6.5%
  • Life Services
    119.5M
    6.28%
  • Education
    118M
    6.21%
  • Games
    108.8M
    5.72%
  • Sports & Outdoors
    108.1M
    5.69%
  • Beauty & Personal Care
    106.5M
    5.6%
  • Appliances
    106.4M
    5.59%
  • Tech & Electronics
    104.3M
    5.48%
  • Business Services
    98.6M
    5.19%
  • Home Improvement
    93.3M
    4.91%
  • Household Products
    90.4M
    4.75%
  • Vehicles & Transportation
    89.1M
    4.69%
  • Travel
    60.8M
    3.2%
  • Pets
    60.5M
    3.18%
  • Baby, Kids & Maternity
    53.6M
    2.82%
  • Financial Services
    44.6M
    2.35%
  • E-Commerce
    14.2M
    0.75%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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