TikTok Ad Targeting & Audience in Brazil 2022

by Werner Geyser Last Updated: December 3 2022 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 85.1M Audience.

In November 2022, Ad Targeting in Brazil exceeds 85.4M.

In December 2022, Ad Targeting in Brazil exceeds 85.1M, an increase of -320K, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    33.9M
    39.86%
  • FEMALE
    51.2M
    60.14%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    32.6M
    38.4%
  • 25-34
    24.8M
    29.21%
  • 35-44
    15.1M
    17.8%
  • 45-54
    7.5M
    8.91%
  • 55+
    4.8M
    5.69%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    36.8M
    44.64%
  • Motorola
    18.3M
    22.2%
  • Apple
    13.2M
    16.11%
  • Xiaomi
    9.8M
    11.88%
  • LG
    2.8M
    3.46%
  • RealMe
    1M
    1.27%
  • Nokia
    177K
    0.21%
  • HUAWEI
    46K
    0.06%
  • Infinix
    41K
    0.05%
  • TECNO
    32K
    0.04%
  • OnePlus
    19K
    0.02%
  • OPPO
    10K
    0.01%
  • SONY
    9K
    0.01%
  • ITEL
    8K
    0.01%
  • Honor
    8K
    0.01%
  • ZTE
    5K
    0.01%
  • Vivo
    2K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    83.9M
    98.74%
  • English
    659K
    0.77%
  • Spanish
    304K
    0.36%
  • French
    43K
    0.05%
  • Russian
    11K
    0.01%
  • Italian
    7K
    0.01%
  • German
    5K
    0.01%
  • Arabic
    4K
    0%
  • Traditional Chinese
    2K
    0%
  • Korean
    2K
    0%
  • Japanese
    2K
    0%
  • Vietnamese
    1K
    0%
  • Ukrainian
    1K
    0%
  • Turkish
    1K
    0%
  • Thai
    1K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Indonesian
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apparel & Accessories
    54.6M
    6.01%
  • Beauty & Personal Care
    54.1M
    5.95%
  • News & Entertainment
    54M
    5.95%
  • Apps
    53.9M
    5.94%
  • Games
    52.7M
    5.8%
  • Vehicles & Transportation
    52.2M
    5.75%
  • Business Services
    52M
    5.73%
  • Education
    50.1M
    5.52%
  • Appliances
    49.5M
    5.45%
  • Life Services
    48.8M
    5.37%
  • Food & Beverage
    48.8M
    5.37%
  • Household Products
    46.7M
    5.14%
  • Sports & Outdoors
    45.3M
    4.99%
  • Home Improvement
    43.4M
    4.78%
  • Travel
    40.9M
    4.5%
  • Tech & Electronics
    39.9M
    4.39%
  • Pets
    39.7M
    4.37%
  • Baby, Kids & Maternity
    38.9M
    4.29%
  • Financial Services
    38.3M
    4.21%
  • E-Commerce
    4.5M
    0.5%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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