TikTok Ad Targeting & Audience in United States 2024

by Werner Geyser Last Updated: October 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United States. TikTok Ad Targeting in United States now has more than 120M Audience.

In September 2024, Ad Targeting in United States exceeds 138.6M.

In October 2024, Ad Targeting in United States exceeds 120M, an increase of -18.5M, and the GDP per capita in United States is $63.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United States Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    52.9M
    44.1%
  • FEMALE
    67.1M
    55.9%

TikTok Targeting Audience United States Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    2K
    0%
  • 18-24
    30.2M
    25.19%
  • 25-34
    38.5M
    32.09%
  • 35-44
    26M
    21.68%
  • 45-54
    15.3M
    12.79%
  • 55+
    9.9M
    8.25%

TikTok Targeting Audience United States Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    80.1M
    73.82%
  • Samsung
    21.9M
    20.18%
  • Motorola
    4.1M
    3.8%
  • LG
    1.3M
    1.22%
  • OnePlus
    333K
    0.31%
  • Xiaomi
    233K
    0.21%
  • Nokia
    219K
    0.2%
  • HUAWEI
    57K
    0.05%
  • OPPO
    52K
    0.05%
  • Vivo
    43K
    0.04%
  • RealMe
    40K
    0.04%
  • ZTE
    28K
    0.03%
  • Honor
    24K
    0.02%
  • TECNO
    12K
    0.01%
  • Infinix
    10K
    0.01%
  • SONY
    5K
    0%
  • ITEL
    4K
    0%
  • Zen Admire Unity
    2K
    0%
  • Discovery
    2K
    0%

TikTok Targeting Audience United States Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    109.6M
    91.73%
  • Spanish
    9.2M
    7.78%
  • Russian
    119K
    0.1%
  • Portuguese
    89K
    0.07%
  • Arabic
    81K
    0.07%
  • Traditional Chinese
    48K
    0.04%
  • French
    48K
    0.04%
  • Indonesian
    43K
    0.04%
  • Vietnamese
    37K
    0.03%
  • Korean
    15K
    0.01%
  • Turkish
    9K
    0.01%
  • Japanese
    9K
    0.01%
  • Italian
    9K
    0.01%
  • Ukrainian
    8K
    0.01%
  • German
    8K
    0.01%
  • Thai
    7K
    0.01%
  • Romanian
    7K
    0.01%
  • Polish
    6K
    0.01%
  • Hindi
    4K
    0%
  • Hebrew
    3K
    0%
  • Dutch
    3K
    0%
  • Czech
    3K
    0%
  • Telugu
    2K
    0%
  • Tamil
    2K
    0%
  • Swedish
    2K
    0%
  • Rajasthani
    2K
    0%
  • Punjabi
    2K
    0%
  • Oriya
    2K
    0%
  • Marathi
    2K
    0%
  • Malayalam
    2K
    0%
  • Malay
    2K
    0%
  • Kannada
    2K
    0%
  • Hungarian
    2K
    0%
  • Haryanavi
    2K
    0%
  • Gujarati
    2K
    0%
  • Greek
    2K
    0%
  • Finnish
    2K
    0%
  • Bihari
    2K
    0%
  • Bengali
    2K
    0%
  • Assamese
    2K
    0%

TikTok United States Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    109.5M
    6.31%
  • News & Entertainment
    109.4M
    6.3%
  • Apparel & Accessories
    108.9M
    6.27%
  • Apps
    108.6M
    6.25%
  • Beauty & Personal Care
    104.3M
    6.01%
  • Appliances
    102.5M
    5.9%
  • Food & Beverage
    99.8M
    5.75%
  • Tech & Electronics
    96.7M
    5.57%
  • Household Products
    95M
    5.47%
  • Sports & Outdoors
    92.9M
    5.35%
  • Life Services
    92.6M
    5.33%
  • Vehicles & Transportation
    92.1M
    5.3%
  • Business Services
    88.5M
    5.1%
  • Home Improvement
    83.5M
    4.81%
  • Baby, Kids & Maternity
    73.7M
    4.24%
  • Education
    70.9M
    4.08%
  • Financial Services
    65.5M
    3.78%
  • Travel
    64.7M
    3.73%
  • Pets
    51.3M
    2.95%
  • E-Commerce
    26.1M
    1.51%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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