TikTok Ad Targeting & Audience in United States 2022

by Werner Geyser Last Updated: December 3 2022 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United States. TikTok Ad Targeting in United States now has more than 122M Audience.

In November 2022, Ad Targeting in United States exceeds 120M.

In December 2022, Ad Targeting in United States exceeds 122M, an increase of +2M, and the GDP per capita in United States is $63.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience United States Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    53.5M
    43.91%
  • FEMALE
    68.4M
    56.09%

TikTok Targeting Audience United States Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    2K
    0%
  • 18-24
    30.3M
    24.89%
  • 25-34
    38.3M
    31.43%
  • 35-44
    27M
    22.15%
  • 45-54
    15.9M
    13.09%
  • 55+
    10.2M
    8.43%

TikTok Targeting Audience United States Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    79.1M
    93.01%
  • Motorola
    4.1M
    4.9%
  • LG
    1.1M
    1.4%
  • Xiaomi
    221K
    0.26%
  • Nokia
    217K
    0.26%
  • RealMe
    37K
    0.04%
  • Vivo
    36K
    0.04%
  • Honor
    27K
    0.03%
  • ZTE
    25K
    0.03%
  • TECNO
    12K
    0.01%
  • SONY
    5K
    0.01%
  • ITEL
    4K
    0%
  • Zen Admire Unity
    2K
    0%
  • Discovery
    2K
    0%
  • Samsung
    0
    0%
  • OnePlus
    0
    0%
  • OPPO
    0
    0%
  • Infinix
    0
    0%
  • HUAWEI
    0
    0%

TikTok Targeting Audience United States Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    111.4M
    91.61%
  • Spanish
    9.5M
    7.86%
  • Russian
    162K
    0.13%
  • Portuguese
    93K
    0.08%
  • Arabic
    84K
    0.07%
  • French
    50K
    0.04%
  • Traditional Chinese
    47K
    0.04%
  • Vietnamese
    39K
    0.03%
  • Indonesian
    38K
    0.03%
  • Korean
    14K
    0.01%
  • Ukrainian
    10K
    0.01%
  • Turkish
    9K
    0.01%
  • Japanese
    9K
    0.01%
  • Italian
    9K
    0.01%
  • German
    8K
    0.01%
  • Thai
    7K
    0.01%
  • Romanian
    7K
    0.01%
  • Polish
    6K
    0%
  • Hindi
    4K
    0%
  • Hebrew
    3K
    0%
  • Greek
    3K
    0%
  • Dutch
    3K
    0%
  • Czech
    3K
    0%
  • Telugu
    2K
    0%
  • Tamil
    2K
    0%
  • Swedish
    2K
    0%
  • Rajasthani
    2K
    0%
  • Punjabi
    2K
    0%
  • Oriya
    2K
    0%
  • Marathi
    2K
    0%
  • Malayalam
    2K
    0%
  • Malay
    2K
    0%
  • Kannada
    2K
    0%
  • Hungarian
    2K
    0%
  • Haryanavi
    2K
    0%
  • Gujarati
    2K
    0%
  • Finnish
    2K
    0%
  • Bihari
    2K
    0%
  • Bengali
    2K
    0%
  • Assamese
    2K
    0%

TikTok United States Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    110.1M
    6.5%
  • Apps
    109.1M
    6.45%
  • Apparel & Accessories
    108.5M
    6.41%
  • News & Entertainment
    107.1M
    6.32%
  • Beauty & Personal Care
    103.1M
    6.09%
  • Food & Beverage
    101.5M
    6%
  • Appliances
    98.7M
    5.83%
  • Tech & Electronics
    91.4M
    5.4%
  • Vehicles & Transportation
    89M
    5.26%
  • Life Services
    86.1M
    5.08%
  • Sports & Outdoors
    84.9M
    5.01%
  • Household Products
    84.9M
    5.01%
  • Business Services
    84.6M
    4.99%
  • Baby, Kids & Maternity
    84.3M
    4.98%
  • Education
    78.5M
    4.64%
  • Home Improvement
    71.3M
    4.21%
  • Travel
    64.7M
    3.82%
  • Pets
    57.1M
    3.38%
  • Financial Services
    51.9M
    3.07%
  • E-Commerce
    26.1M
    1.55%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2022 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected]

Scan code to add assistant

Receive free VIP experience members

Each account can be free of charge once