TikTok Ad Targeting & Audience in United States 2022

by Werner Geyser Last Updated: December 2 2023 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United States. TikTok Ad Targeting in United States now has more than 160.4M Audience.

In November 2023, Ad Targeting in United States exceeds 159.4M.

In December 2023, Ad Targeting in United States exceeds 160.4M, an increase of +981K, and the GDP per capita in United States is $63.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United States Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    73.2M
    45.68%
  • FEMALE
    87.1M
    54.32%

TikTok Targeting Audience United States Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    35.1M
    21.92%
  • 25-34
    52.2M
    32.56%
  • 35-44
    33.7M
    21.03%
  • 45-54
    21.9M
    13.71%
  • 55+
    17.2M
    10.78%

TikTok Targeting Audience United States Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    77.3M
    75.44%
  • Samsung
    19.3M
    18.88%
  • Motorola
    4M
    3.94%
  • LG
    601K
    0.59%
  • Xiaomi
    407K
    0.4%
  • OnePlus
    247K
    0.24%
  • Nokia
    157K
    0.15%
  • HUAWEI
    92K
    0.09%
  • Honor
    67K
    0.07%
  • RealMe
    65K
    0.06%
  • OPPO
    48K
    0.05%
  • Vivo
    29K
    0.03%
  • Infinix
    24K
    0.02%
  • TECNO
    23K
    0.02%
  • ZTE
    16K
    0.02%
  • SONY
    4K
    0%
  • ITEL
    4K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience United States Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    144.3M
    90.43%
  • Spanish
    13.7M
    8.58%
  • Russian
    886K
    0.55%
  • Arabic
    139K
    0.09%
  • Portuguese
    133K
    0.08%
  • French
    115K
    0.07%
  • Traditional Chinese
    63K
    0.04%
  • Vietnamese
    58K
    0.04%
  • Indonesian
    46K
    0.03%
  • Ukrainian
    22K
    0.01%
  • Turkish
    17K
    0.01%
  • Korean
    17K
    0.01%
  • Japanese
    12K
    0.01%
  • Italian
    11K
    0.01%
  • Romanian
    10K
    0.01%
  • German
    10K
    0.01%
  • Thai
    8K
    0.01%
  • Polish
    7K
    0%
  • Hebrew
    4K
    0%
  • Swedish
    2K
    0%
  • Hungarian
    2K
    0%
  • Hindi
    2K
    0%
  • Greek
    2K
    0%
  • Dutch
    2K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Finnish
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok United States Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    147.1M
    7.09%
  • Apps
    145M
    6.99%
  • News & Entertainment
    144.5M
    6.96%
  • Beauty & Personal Care
    141.4M
    6.82%
  • Apparel & Accessories
    137.1M
    6.61%
  • Life Services
    136.9M
    6.6%
  • Food & Beverage
    135.6M
    6.54%
  • Household Products
    125.8M
    6.06%
  • Appliances
    116.9M
    5.64%
  • Business Services
    108.4M
    5.22%
  • Home Improvement
    105.1M
    5.07%
  • Tech & Electronics
    97M
    4.68%
  • Travel
    92.4M
    4.46%
  • Vehicles & Transportation
    90.4M
    4.36%
  • Sports & Outdoors
    83.3M
    4.02%
  • Education
    81.4M
    3.93%
  • Pets
    65.6M
    3.16%
  • Baby, Kids & Maternity
    60.5M
    2.92%
  • Financial Services
    50.4M
    2.43%
  • E-Commerce
    9.4M
    0.45%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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