TikTok Ad Targeting & Audience in United States 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United States. TikTok Ad Targeting in United States now has more than 165.1M Audience.

In July 2026, Ad Targeting in United States exceeds 180.8M.

In August 2026, Ad Targeting in United States exceeds 165.1M, an increase of -15.7M, and the GDP per capita in United States is $63.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United States Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    89.4M
    54.17%
  • FEMALE
    75.6M
    45.83%

TikTok Targeting Audience United States Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    31.5M
    19.13%
  • 25-34
    45.3M
    27.46%
  • 35-44
    35M
    21.22%
  • 45-54
    28.4M
    17.2%
  • 55+
    24.7M
    14.99%

TikTok Targeting Audience United States Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    26.1M
    71.53%
  • Samsung
    6.5M
    17.83%
  • Motorola
    3.5M
    9.6%
  • Xiaomi
    84K
    0.23%
  • LG
    83K
    0.23%
  • OnePlus
    70K
    0.19%
  • OPPO
    34K
    0.09%
  • Nokia
    22K
    0.06%
  • HUAWEI
    17K
    0.05%
  • Vivo
    15K
    0.04%
  • Infinix
    15K
    0.04%
  • RealMe
    10K
    0.03%
  • TECNO
    8K
    0.02%
  • Honor
    7K
    0.02%
  • ITEL
    5K
    0.01%
  • SONY
    4K
    0.01%
  • ZTE
    2K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience United States Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    147.8M
    83.5%
  • Spanish
    23.7M
    13.4%
  • French
    780K
    0.44%
  • Russian
    635K
    0.36%
  • Arabic
    563K
    0.32%
  • Japanese
    460K
    0.26%
  • Portuguese
    444K
    0.25%
  • Traditional Chinese
    442K
    0.25%
  • Italian
    253K
    0.14%
  • Vietnamese
    235K
    0.13%
  • Korean
    197K
    0.11%
  • German
    174K
    0.1%
  • Hindi
    155K
    0.09%
  • Indonesian
    142K
    0.08%
  • Hungarian
    138K
    0.08%
  • Polish
    128K
    0.07%
  • Turkish
    70K
    0.04%
  • Dutch
    69K
    0.04%
  • Tamil
    66K
    0.04%
  • Swedish
    63K
    0.04%
  • Ukrainian
    56K
    0.03%
  • Thai
    48K
    0.03%
  • Malay
    46K
    0.03%
  • Finnish
    41K
    0.02%
  • Romanian
    36K
    0.02%
  • Malayalam
    36K
    0.02%
  • Punjabi
    34K
    0.02%
  • Telugu
    33K
    0.02%
  • Gujarati
    28K
    0.02%
  • Bengali
    25K
    0.01%
  • Marathi
    21K
    0.01%
  • Kannada
    19K
    0.01%
  • Hebrew
    18K
    0.01%
  • Greek
    16K
    0.01%
  • Czech
    14K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok United States Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    119.3M
    6.21%
  • Apps
    115.3M
    6.01%
  • Beauty & Personal Care
    114.6M
    5.97%
  • Apparel & Accessories
    112M
    5.83%
  • Business Services
    110.3M
    5.75%
  • Tech & Electronics
    108.8M
    5.67%
  • Home Improvement
    108.1M
    5.63%
  • Food & Beverage
    107M
    5.57%
  • Household Products
    105M
    5.47%
  • Life Services
    103.8M
    5.4%
  • Games
    101.8M
    5.3%
  • Appliances
    100.6M
    5.24%
  • Financial Services
    100M
    5.21%
  • Vehicles & Transportation
    98.3M
    5.12%
  • Sports & Outdoors
    96.2M
    5.01%
  • Travel
    91.1M
    4.74%
  • Pets
    82M
    4.27%
  • Education
    70.4M
    3.67%
  • Baby, Kids & Maternity
    59.4M
    3.09%
  • E-Commerce
    15.7M
    0.82%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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