TikTok Ad Targeting & Audience in United States 2022

by Werner Geyser Last Updated: April 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United States. TikTok Ad Targeting in United States now has more than 134.3M Audience.

In March 2024, Ad Targeting in United States exceeds 162.8M.

In April 2024, Ad Targeting in United States exceeds 134.3M, an increase of -28.5M, and the GDP per capita in United States is $63.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United States Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    62.7M
    46.69%
  • FEMALE
    71.6M
    53.31%

TikTok Targeting Audience United States Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    30.3M
    22.63%
  • 25-34
    44.2M
    32.92%
  • 35-44
    27.7M
    20.68%
  • 45-54
    17.7M
    13.24%
  • 55+
    14.1M
    10.53%

TikTok Targeting Audience United States Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    60.7M
    76.74%
  • Samsung
    14.4M
    18.27%
  • Motorola
    2.7M
    3.5%
  • LG
    349K
    0.44%
  • Xiaomi
    292K
    0.37%
  • OnePlus
    175K
    0.22%
  • Nokia
    92K
    0.12%
  • HUAWEI
    62K
    0.08%
  • RealMe
    47K
    0.06%
  • Honor
    45K
    0.06%
  • OPPO
    36K
    0.05%
  • Vivo
    25K
    0.03%
  • TECNO
    19K
    0.02%
  • Infinix
    19K
    0.02%
  • ZTE
    8K
    0.01%
  • SONY
    3K
    0%
  • ITEL
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience United States Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    120M
    90.13%
  • Spanish
    11.8M
    8.87%
  • Russian
    745K
    0.56%
  • French
    122K
    0.09%
  • Arabic
    113K
    0.08%
  • Portuguese
    109K
    0.08%
  • Traditional Chinese
    46K
    0.03%
  • Vietnamese
    42K
    0.03%
  • Indonesian
    40K
    0.03%
  • Ukrainian
    21K
    0.02%
  • Turkish
    14K
    0.01%
  • Korean
    13K
    0.01%
  • Japanese
    10K
    0.01%
  • Italian
    9K
    0.01%
  • German
    8K
    0.01%
  • Thai
    7K
    0.01%
  • Romanian
    7K
    0.01%
  • Polish
    6K
    0%
  • Hebrew
    3K
    0%
  • Hungarian
    2K
    0%
  • Greek
    2K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Hindi
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok United States Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    123.7M
    7.38%
  • Apps
    122.2M
    7.29%
  • News & Entertainment
    117.3M
    7%
  • Beauty & Personal Care
    115M
    6.86%
  • Food & Beverage
    110.6M
    6.6%
  • Apparel & Accessories
    110.1M
    6.57%
  • Travel
    97.7M
    5.83%
  • Life Services
    96M
    5.73%
  • Household Products
    94.8M
    5.65%
  • Appliances
    88M
    5.25%
  • Sports & Outdoors
    87.9M
    5.25%
  • Vehicles & Transportation
    87.1M
    5.2%
  • Business Services
    75.6M
    4.51%
  • Tech & Electronics
    72.7M
    4.34%
  • Education
    58.2M
    3.47%
  • Financial Services
    58M
    3.46%
  • Baby, Kids & Maternity
    50.4M
    3.01%
  • Home Improvement
    49.9M
    2.98%
  • Pets
    49.1M
    2.93%
  • E-Commerce
    11.9M
    0.71%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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