TikTok Ad Targeting & Audience in United Kingdom 2022

by Werner Geyser Last Updated: December 3 2022 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Kingdom. TikTok Ad Targeting in United Kingdom now has more than 19.6M Audience.

In November 2022, Ad Targeting in United Kingdom exceeds 19.6M.

In December 2022, Ad Targeting in United Kingdom exceeds 19.6M, an increase of -3K, and the GDP per capita in United Kingdom is $40.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience United Kingdom Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.1M
    46.65%
  • FEMALE
    10.4M
    53.35%

TikTok Targeting Audience United Kingdom Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    5M
    25.71%
  • 25-34
    6.8M
    34.96%
  • 35-44
    3.9M
    20.35%
  • 45-54
    2.2M
    11.35%
  • 55+
    1.4M
    7.63%

TikTok Targeting Audience United Kingdom Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    11.9M
    67.14%
  • Samsung
    4.4M
    25.11%
  • HUAWEI
    483K
    2.7%
  • Xiaomi
    231K
    1.29%
  • OPPO
    227K
    1.27%
  • Motorola
    132K
    0.74%
  • OnePlus
    85K
    0.48%
  • Honor
    70K
    0.39%
  • SONY
    54K
    0.3%
  • Nokia
    48K
    0.27%
  • RealMe
    16K
    0.09%
  • Vivo
    13K
    0.07%
  • Infinix
    8K
    0.04%
  • LG
    7K
    0.04%
  • TECNO
    6K
    0.03%
  • ZTE
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience United Kingdom Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    18.7M
    95.73%
  • Romanian
    262K
    1.34%
  • Polish
    137K
    0.7%
  • Russian
    68K
    0.35%
  • Arabic
    63K
    0.32%
  • Spanish
    57K
    0.29%
  • Portuguese
    41K
    0.21%
  • Turkish
    36K
    0.18%
  • Italian
    26K
    0.13%
  • French
    24K
    0.12%
  • Ukrainian
    21K
    0.11%
  • Hungarian
    16K
    0.08%
  • Greek
    10K
    0.05%
  • German
    9K
    0.05%
  • Vietnamese
    8K
    0.04%
  • Thai
    7K
    0.04%
  • Hebrew
    7K
    0.04%
  • Czech
    7K
    0.04%
  • Traditional Chinese
    6K
    0.03%
  • Dutch
    5K
    0.03%
  • Swedish
    4K
    0.02%
  • Indonesian
    4K
    0.02%
  • Telugu
    1K
    0.01%
  • Tamil
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Marathi
    1K
    0.01%
  • Malayalam
    1K
    0.01%
  • Malay
    1K
    0.01%
  • Korean
    1K
    0.01%
  • Kannada
    1K
    0.01%
  • Japanese
    1K
    0.01%
  • Hindi
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Finnish
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok United Kingdom Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apparel & Accessories
    15.4M
    6.29%
  • News & Entertainment
    15.1M
    6.17%
  • Appliances
    15.1M
    6.16%
  • Food & Beverage
    14.7M
    6.02%
  • Vehicles & Transportation
    14.7M
    6.01%
  • Beauty & Personal Care
    14.5M
    5.92%
  • Apps
    14.5M
    5.92%
  • Games
    14.4M
    5.9%
  • Sports & Outdoors
    14.4M
    5.88%
  • Baby, Kids & Maternity
    14M
    5.7%
  • Household Products
    13.8M
    5.64%
  • Life Services
    13.7M
    5.6%
  • Tech & Electronics
    13M
    5.33%
  • Home Improvement
    12M
    4.91%
  • Business Services
    11.1M
    4.52%
  • Education
    10.5M
    4.29%
  • Travel
    9.7M
    3.98%
  • Pets
    8.9M
    3.66%
  • Financial Services
    3.5M
    1.43%
  • E-Commerce
    1.6M
    0.66%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2022 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected]

Scan code to add assistant

Receive free VIP experience members

Each account can be free of charge once