TikTok Ad Targeting & Audience in United Kingdom 2024

by Werner Geyser Last Updated: November 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Kingdom. TikTok Ad Targeting in United Kingdom now has more than 29.7M Audience.

In October 2025, Ad Targeting in United Kingdom exceeds 29.6M.

In November 2025, Ad Targeting in United Kingdom exceeds 29.7M, an increase of +120K, and the GDP per capita in United Kingdom is $40.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United Kingdom Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    11.1M
    37.45%
  • FEMALE
    18.6M
    62.55%

TikTok Targeting Audience United Kingdom Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    6.7M
    22.52%
  • 25-34
    8.6M
    28.95%
  • 35-44
    6.8M
    22.87%
  • 45-54
    4.4M
    15.08%
  • 55+
    3.1M
    10.58%

TikTok Targeting Audience United Kingdom Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    8.3M
    71.85%
  • Samsung
    2.7M
    23.4%
  • OPPO
    143K
    1.24%
  • Xiaomi
    122K
    1.06%
  • HUAWEI
    104K
    0.9%
  • Motorola
    47K
    0.41%
  • OnePlus
    42K
    0.36%
  • Honor
    24K
    0.21%
  • SONY
    17K
    0.15%
  • Nokia
    14K
    0.12%
  • Vivo
    11K
    0.1%
  • RealMe
    8K
    0.07%
  • Infinix
    7K
    0.06%
  • TECNO
    4K
    0.03%
  • LG
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience United Kingdom Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    28.4M
    83.99%
  • Spanish
    613K
    1.81%
  • Tamil
    562K
    1.66%
  • Romanian
    407K
    1.2%
  • Polish
    389K
    1.15%
  • French
    357K
    1.05%
  • Italian
    302K
    0.89%
  • Portuguese
    253K
    0.75%
  • Russian
    229K
    0.68%
  • Arabic
    212K
    0.63%
  • Hindi
    201K
    0.59%
  • Turkish
    180K
    0.53%
  • Telugu
    176K
    0.52%
  • Malayalam
    170K
    0.5%
  • Dutch
    143K
    0.42%
  • Swedish
    128K
    0.38%
  • Indonesian
    120K
    0.35%
  • Traditional Chinese
    104K
    0.31%
  • Malay
    95K
    0.28%
  • Japanese
    85K
    0.25%
  • Vietnamese
    84K
    0.25%
  • Kannada
    79K
    0.23%
  • Hungarian
    78K
    0.23%
  • Punjabi
    71K
    0.21%
  • German
    65K
    0.19%
  • Gujarati
    57K
    0.17%
  • Finnish
    55K
    0.16%
  • Korean
    39K
    0.12%
  • Thai
    37K
    0.11%
  • Ukrainian
    36K
    0.11%
  • Marathi
    36K
    0.11%
  • Greek
    22K
    0.06%
  • Czech
    15K
    0.04%
  • Bengali
    13K
    0.04%
  • Hebrew
    9K
    0.03%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok United Kingdom Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    18M
    6.46%
  • News & Entertainment
    17.6M
    6.28%
  • Beauty & Personal Care
    17.4M
    6.23%
  • Apparel & Accessories
    16.7M
    5.98%
  • Business Services
    16.4M
    5.87%
  • Food & Beverage
    16.3M
    5.83%
  • Games
    15.9M
    5.7%
  • Travel
    15.7M
    5.61%
  • Life Services
    15.6M
    5.57%
  • Household Products
    14.9M
    5.33%
  • Home Improvement
    14.6M
    5.23%
  • Tech & Electronics
    14.6M
    5.21%
  • Appliances
    13.9M
    4.96%
  • Vehicles & Transportation
    13.1M
    4.68%
  • Financial Services
    13.1M
    4.67%
  • Baby, Kids & Maternity
    11.2M
    4.01%
  • Education
    10.8M
    3.89%
  • Sports & Outdoors
    10.8M
    3.88%
  • Pets
    9.2M
    3.3%
  • E-Commerce
    3.6M
    1.3%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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