TikTok Ad Targeting & Audience in United Kingdom 2022

by Werner Geyser Last Updated: April 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Kingdom. TikTok Ad Targeting in United Kingdom now has more than 24.6M Audience.

In March 2024, Ad Targeting in United Kingdom exceeds 25.8M.

In April 2024, Ad Targeting in United Kingdom exceeds 24.6M, an increase of -1.1M, and the GDP per capita in United Kingdom is $40.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United Kingdom Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    12M
    48.83%
  • FEMALE
    12.6M
    51.17%

TikTok Targeting Audience United Kingdom Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    5.6M
    22.86%
  • 25-34
    8.4M
    34.03%
  • 35-44
    5.1M
    20.78%
  • 45-54
    3M
    12.44%
  • 55+
    2.4M
    9.89%

TikTok Targeting Audience United Kingdom Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    11.2M
    69.68%
  • Samsung
    3.9M
    24.3%
  • OPPO
    236K
    1.46%
  • HUAWEI
    233K
    1.44%
  • Xiaomi
    191K
    1.18%
  • Motorola
    101K
    0.62%
  • OnePlus
    65K
    0.4%
  • Honor
    43K
    0.27%
  • SONY
    33K
    0.2%
  • Nokia
    29K
    0.18%
  • RealMe
    11K
    0.07%
  • Vivo
    10K
    0.06%
  • Infinix
    9K
    0.06%
  • TECNO
    5K
    0.03%
  • LG
    4K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience United Kingdom Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    23.7M
    96.42%
  • Romanian
    273K
    1.11%
  • Polish
    171K
    0.7%
  • Spanish
    66K
    0.27%
  • Arabic
    56K
    0.23%
  • Russian
    49K
    0.2%
  • Portuguese
    42K
    0.17%
  • Turkish
    37K
    0.15%
  • Italian
    31K
    0.13%
  • French
    29K
    0.12%
  • Hungarian
    21K
    0.09%
  • Ukrainian
    19K
    0.08%
  • German
    14K
    0.06%
  • Greek
    11K
    0.04%
  • Vietnamese
    9K
    0.04%
  • Czech
    9K
    0.04%
  • Traditional Chinese
    6K
    0.02%
  • Swedish
    5K
    0.02%
  • Dutch
    5K
    0.02%
  • Thai
    4K
    0.02%
  • Indonesian
    4K
    0.02%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Korean
    1K
    0%
  • Kannada
    1K
    0%
  • Japanese
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Finnish
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok United Kingdom Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    20.1M
    6.5%
  • Beauty & Personal Care
    19.7M
    6.36%
  • Travel
    19.4M
    6.24%
  • News & Entertainment
    19.3M
    6.22%
  • Apparel & Accessories
    18.9M
    6.1%
  • Life Services
    18.2M
    5.86%
  • Games
    18M
    5.8%
  • Food & Beverage
    17.8M
    5.73%
  • Vehicles & Transportation
    17.2M
    5.53%
  • Appliances
    16.7M
    5.39%
  • Baby, Kids & Maternity
    15.8M
    5.11%
  • Business Services
    15.3M
    4.95%
  • Household Products
    15.2M
    4.91%
  • Education
    14.7M
    4.75%
  • Home Improvement
    14.3M
    4.61%
  • Sports & Outdoors
    13.8M
    4.47%
  • Tech & Electronics
    13.7M
    4.42%
  • Pets
    10.4M
    3.36%
  • Financial Services
    7.6M
    2.45%
  • E-Commerce
    3.8M
    1.23%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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