TikTok Ad Targeting & Audience in United Kingdom 2024

by Werner Geyser Last Updated: February 5 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Kingdom. TikTok Ad Targeting in United Kingdom now has more than 27.8M Audience.

In January 2025, Ad Targeting in United Kingdom exceeds 27.2M.

In February 2025, Ad Targeting in United Kingdom exceeds 27.8M, an increase of +676K, and the GDP per capita in United Kingdom is $40.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience United Kingdom Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    12.1M
    43.59%
  • FEMALE
    15.7M
    56.41%

TikTok Targeting Audience United Kingdom Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    6.6M
    23.96%
  • 25-34
    8.6M
    31%
  • 35-44
    5.5M
    19.88%
  • 45-54
    3.7M
    13.27%
  • 55+
    3.3M
    11.89%

TikTok Targeting Audience United Kingdom Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.7M
    70.46%
  • Samsung
    3.3M
    24.21%
  • OPPO
    186K
    1.35%
  • Xiaomi
    160K
    1.16%
  • HUAWEI
    151K
    1.09%
  • Motorola
    69K
    0.5%
  • OnePlus
    54K
    0.39%
  • Honor
    31K
    0.22%
  • SONY
    24K
    0.17%
  • Nokia
    20K
    0.14%
  • Vivo
    12K
    0.09%
  • RealMe
    9K
    0.07%
  • Infinix
    9K
    0.07%
  • TECNO
    5K
    0.04%
  • LG
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience United Kingdom Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    26.9M
    84.44%
  • Spanish
    605K
    1.89%
  • Arabic
    448K
    1.4%
  • Romanian
    396K
    1.24%
  • Polish
    345K
    1.08%
  • French
    331K
    1.04%
  • Tamil
    292K
    0.91%
  • Italian
    258K
    0.81%
  • Portuguese
    217K
    0.68%
  • Russian
    206K
    0.65%
  • Hindi
    191K
    0.6%
  • Japanese
    182K
    0.57%
  • Turkish
    127K
    0.4%
  • German
    119K
    0.37%
  • Traditional Chinese
    113K
    0.35%
  • Malayalam
    110K
    0.34%
  • Dutch
    101K
    0.32%
  • Indonesian
    90K
    0.28%
  • Telugu
    83K
    0.26%
  • Malay
    79K
    0.25%
  • Swedish
    77K
    0.24%
  • Hungarian
    74K
    0.23%
  • Punjabi
    67K
    0.21%
  • Kannada
    53K
    0.17%
  • Gujarati
    53K
    0.17%
  • Bengali
    53K
    0.17%
  • Vietnamese
    49K
    0.15%
  • Finnish
    46K
    0.14%
  • Korean
    45K
    0.14%
  • Ukrainian
    33K
    0.1%
  • Thai
    33K
    0.1%
  • Greek
    29K
    0.09%
  • Marathi
    27K
    0.08%
  • Czech
    26K
    0.08%
  • Hebrew
    7K
    0.02%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok United Kingdom Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    17.1M
    6.28%
  • News & Entertainment
    17M
    6.27%
  • Beauty & Personal Care
    16.8M
    6.17%
  • Apparel & Accessories
    16.2M
    5.96%
  • Life Services
    15.7M
    5.79%
  • Games
    15.7M
    5.78%
  • Business Services
    15.7M
    5.77%
  • Household Products
    15.6M
    5.73%
  • Food & Beverage
    15.4M
    5.68%
  • Tech & Electronics
    14.9M
    5.5%
  • Home Improvement
    14.6M
    5.39%
  • Travel
    14.6M
    5.38%
  • Appliances
    13.9M
    5.13%
  • Financial Services
    13.4M
    4.92%
  • Vehicles & Transportation
    13.3M
    4.92%
  • Baby, Kids & Maternity
    9.7M
    3.57%
  • Education
    9.6M
    3.53%
  • Sports & Outdoors
    9.3M
    3.43%
  • Pets
    9.1M
    3.36%
  • E-Commerce
    3.9M
    1.45%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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