TikTok Ad Targeting & Audience in United Kingdom 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Kingdom. TikTok Ad Targeting in United Kingdom now has more than 30M Audience.

In September 2026, Ad Targeting in United Kingdom exceeds 30M.

In October 2026, Ad Targeting in United Kingdom exceeds 30M, an increase of +74K, and the GDP per capita in United Kingdom is $40.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United Kingdom Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9M
    30.06%
  • FEMALE
    21M
    69.94%

TikTok Targeting Audience United Kingdom Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    5.8M
    19.4%
  • 25-34
    8.1M
    27.07%
  • 35-44
    6.2M
    20.81%
  • 45-54
    5.6M
    18.67%
  • 55+
    4.2M
    14.05%

TikTok Targeting Audience United Kingdom Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.4M
    70.95%
  • Samsung
    1.8M
    24.13%
  • OPPO
    95K
    1.23%
  • Xiaomi
    89K
    1.15%
  • HUAWEI
    73K
    0.94%
  • Motorola
    28K
    0.36%
  • OnePlus
    27K
    0.35%
  • Honor
    20K
    0.26%
  • Vivo
    10K
    0.13%
  • SONY
    10K
    0.13%
  • Nokia
    9K
    0.12%
  • RealMe
    6K
    0.08%
  • Infinix
    5K
    0.06%
  • TECNO
    3K
    0.04%
  • LG
    2K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience United Kingdom Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    28.3M
    72.48%
  • Tamil
    1.8M
    4.81%
  • Spanish
    877K
    2.24%
  • Telugu
    708K
    1.81%
  • Polish
    590K
    1.51%
  • Italian
    574K
    1.47%
  • French
    572K
    1.46%
  • Portuguese
    552K
    1.41%
  • Russian
    527K
    1.35%
  • Romanian
    465K
    1.19%
  • Turkish
    461K
    1.18%
  • Swedish
    377K
    0.97%
  • Malayalam
    372K
    0.95%
  • Dutch
    372K
    0.95%
  • Hindi
    297K
    0.76%
  • Vietnamese
    286K
    0.73%
  • Indonesian
    244K
    0.62%
  • Malay
    213K
    0.55%
  • Arabic
    181K
    0.46%
  • Kannada
    166K
    0.42%
  • Japanese
    145K
    0.37%
  • Hungarian
    125K
    0.32%
  • Punjabi
    122K
    0.31%
  • Gujarati
    97K
    0.25%
  • Traditional Chinese
    93K
    0.24%
  • Finnish
    87K
    0.22%
  • Thai
    81K
    0.21%
  • Marathi
    72K
    0.18%
  • German
    66K
    0.17%
  • Korean
    46K
    0.12%
  • Ukrainian
    44K
    0.11%
  • Greek
    20K
    0.05%
  • Hebrew
    13K
    0.03%
  • Czech
    13K
    0.03%
  • Bengali
    10K
    0.03%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok United Kingdom Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    27.2M
    6.99%
  • Apps
    25.1M
    6.47%
  • Apparel & Accessories
    25.1M
    6.45%
  • Food & Beverage
    24.9M
    6.41%
  • Life Services
    23.2M
    5.96%
  • Education
    23.1M
    5.94%
  • Sports & Outdoors
    22.4M
    5.75%
  • Beauty & Personal Care
    21.7M
    5.58%
  • Appliances
    20.9M
    5.36%
  • Business Services
    20.6M
    5.3%
  • Games
    19.9M
    5.11%
  • Home Improvement
    19.7M
    5.06%
  • Tech & Electronics
    19.6M
    5.03%
  • Travel
    19.5M
    5%
  • Household Products
    18.8M
    4.84%
  • Vehicles & Transportation
    18M
    4.63%
  • Pets
    12.6M
    3.25%
  • Baby, Kids & Maternity
    11.5M
    2.95%
  • Financial Services
    10.5M
    2.7%
  • E-Commerce
    4.6M
    1.2%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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