TikTok Ad Targeting & Audience in Netherlands 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Netherlands. TikTok Ad Targeting in Netherlands now has more than 8.2M Audience.

In September 2026, Ad Targeting in Netherlands exceeds 7.9M.

In October 2026, Ad Targeting in Netherlands exceeds 8.2M, an increase of +291K, and the GDP per capita in Netherlands is $52.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Netherlands Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    2.1M
    26.54%
  • FEMALE
    6M
    73.46%

TikTok Targeting Audience Netherlands Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2M
    25.04%
  • 25-34
    2.9M
    35.2%
  • 35-44
    1.2M
    15.6%
  • 45-54
    1.1M
    14.31%
  • 55+
    811K
    9.84%

TikTok Targeting Audience Netherlands Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1.5M
    72.47%
  • Samsung
    480K
    22.21%
  • OPPO
    40K
    1.85%
  • Xiaomi
    33K
    1.53%
  • OnePlus
    10K
    0.46%
  • HUAWEI
    10K
    0.46%
  • Motorola
    7K
    0.32%
  • SONY
    2K
    0.09%
  • RealMe
    2K
    0.09%
  • Nokia
    2K
    0.09%
  • Zen Admire Unity
    1K
    0.05%
  • ZTE
    1K
    0.05%
  • Vivo
    1K
    0.05%
  • TECNO
    1K
    0.05%
  • LG
    1K
    0.05%
  • Infinix
    1K
    0.05%
  • ITEL
    1K
    0.05%
  • Honor
    1K
    0.05%
  • Discovery
    1K
    0.05%

TikTok Targeting Audience Netherlands Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Dutch
    5.8M
    49.12%
  • English
    2.3M
    20.16%
  • Russian
    687K
    5.81%
  • Tamil
    641K
    5.42%
  • Turkish
    351K
    2.97%
  • Telugu
    267K
    2.26%
  • Arabic
    238K
    2.01%
  • Polish
    234K
    1.98%
  • French
    160K
    1.35%
  • German
    149K
    1.26%
  • Portuguese
    144K
    1.22%
  • Spanish
    139K
    1.18%
  • Swedish
    130K
    1.1%
  • Romanian
    108K
    0.91%
  • Vietnamese
    83K
    0.7%
  • Italian
    54K
    0.46%
  • Traditional Chinese
    42K
    0.36%
  • Ukrainian
    27K
    0.23%
  • Hungarian
    20K
    0.17%
  • Thai
    19K
    0.16%
  • Malayalam
    16K
    0.14%
  • Indonesian
    15K
    0.13%
  • Hindi
    14K
    0.12%
  • Punjabi
    13K
    0.11%
  • Greek
    13K
    0.11%
  • Japanese
    11K
    0.09%
  • Malay
    10K
    0.08%
  • Korean
    10K
    0.08%
  • Kannada
    8K
    0.07%
  • Finnish
    8K
    0.07%
  • Marathi
    5K
    0.04%
  • Gujarati
    5K
    0.04%
  • Czech
    4K
    0.03%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Netherlands Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    5.3M
    7.04%
  • Food & Beverage
    4.9M
    6.5%
  • Apps
    4.8M
    6.41%
  • Apparel & Accessories
    4.8M
    6.41%
  • Education
    4.7M
    6.23%
  • Life Services
    4.6M
    6.15%
  • Sports & Outdoors
    4.4M
    5.9%
  • Business Services
    4.1M
    5.42%
  • Beauty & Personal Care
    4.1M
    5.41%
  • Games
    4M
    5.3%
  • Tech & Electronics
    4M
    5.28%
  • Appliances
    3.9M
    5.22%
  • Travel
    3.8M
    5.12%
  • Home Improvement
    3.7M
    4.94%
  • Vehicles & Transportation
    3.6M
    4.77%
  • Household Products
    3.3M
    4.38%
  • Pets
    2.3M
    3.08%
  • Baby, Kids & Maternity
    2M
    2.73%
  • Financial Services
    1.7M
    2.34%
  • E-Commerce
    1M
    1.37%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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