TikTok Ad Targeting & Audience in Ukraine 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Ukraine. TikTok Ad Targeting in Ukraine now has more than 23.3M Audience.

In September 2026, Ad Targeting in Ukraine exceeds 23.1M.

In October 2026, Ad Targeting in Ukraine exceeds 23.3M, an increase of +131K, and the GDP per capita in Ukraine is $3.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Ukraine Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    12.5M
    53.91%
  • FEMALE
    10.7M
    46.09%

TikTok Targeting Audience Ukraine Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    3.8M
    16.34%
  • 25-34
    8.9M
    38.36%
  • 35-44
    4.5M
    19.6%
  • 45-54
    2.7M
    12%
  • 55+
    3.1M
    13.7%

TikTok Targeting Audience Ukraine Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.4M
    39.84%
  • Xiaomi
    2.2M
    26.25%
  • Samsung
    1.8M
    21.77%
  • OPPO
    273K
    3.19%
  • HUAWEI
    179K
    2.09%
  • Motorola
    106K
    1.24%
  • RealMe
    94K
    1.1%
  • Vivo
    91K
    1.06%
  • TECNO
    86K
    1%
  • Nokia
    46K
    0.54%
  • ZTE
    44K
    0.51%
  • Honor
    43K
    0.5%
  • OnePlus
    34K
    0.4%
  • Infinix
    24K
    0.28%
  • LG
    10K
    0.12%
  • SONY
    7K
    0.08%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Ukraine Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Ukrainian
    15M
    54.92%
  • Russian
    10M
    36.78%
  • English
    1.3M
    4.79%
  • Polish
    124K
    0.45%
  • Spanish
    103K
    0.38%
  • Arabic
    102K
    0.37%
  • Traditional Chinese
    82K
    0.3%
  • Korean
    77K
    0.28%
  • Turkish
    68K
    0.25%
  • Vietnamese
    66K
    0.24%
  • Tamil
    55K
    0.2%
  • German
    42K
    0.15%
  • Hungarian
    38K
    0.14%
  • Swedish
    28K
    0.1%
  • Telugu
    27K
    0.1%
  • Portuguese
    25K
    0.09%
  • French
    24K
    0.09%
  • Italian
    15K
    0.05%
  • Japanese
    12K
    0.04%
  • Indonesian
    11K
    0.04%
  • Thai
    10K
    0.04%
  • Czech
    10K
    0.04%
  • Romanian
    8K
    0.03%
  • Hebrew
    5K
    0.02%
  • Malay
    4K
    0.01%
  • Hindi
    4K
    0.01%
  • Malayalam
    3K
    0.01%
  • Dutch
    3K
    0.01%
  • Bengali
    3K
    0.01%
  • Finnish
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Kannada
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Ukraine Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    21.9M
    7.29%
  • Education
    20.5M
    6.85%
  • Food & Beverage
    20M
    6.68%
  • Life Services
    19M
    6.34%
  • Apps
    19M
    6.34%
  • Apparel & Accessories
    18M
    6.01%
  • Games
    17.4M
    5.82%
  • Appliances
    16.4M
    5.48%
  • Business Services
    16.2M
    5.42%
  • Tech & Electronics
    15.2M
    5.09%
  • Sports & Outdoors
    15.2M
    5.07%
  • Home Improvement
    15.1M
    5.05%
  • Vehicles & Transportation
    15M
    5.02%
  • Beauty & Personal Care
    14.3M
    4.78%
  • Household Products
    13.7M
    4.59%
  • Pets
    11.4M
    3.81%
  • Travel
    11.2M
    3.75%
  • Financial Services
    8.2M
    2.75%
  • Baby, Kids & Maternity
    7.6M
    2.56%
  • E-Commerce
    3.9M
    1.31%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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