TikTok Ad Targeting & Audience in South Africa 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in South Africa. TikTok Ad Targeting in South Africa now has more than 37.6M Audience.

In July 2026, Ad Targeting in South Africa exceeds 37.4M.

In August 2026, Ad Targeting in South Africa exceeds 37.6M, an increase of +254K, and the GDP per capita in South Africa is $5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience South Africa Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    19.6M
    52.01%
  • FEMALE
    18M
    47.99%

TikTok Targeting Audience South Africa Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8.1M
    21.65%
  • 25-34
    16.9M
    44.98%
  • 35-44
    7.9M
    21.14%
  • 45-54
    2.7M
    7.4%
  • 55+
    1.8M
    4.83%

TikTok Targeting Audience South Africa Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    4.2M
    41.52%
  • Apple
    2.8M
    28.36%
  • HUAWEI
    1.7M
    16.71%
  • OPPO
    526K
    5.16%
  • Vivo
    226K
    2.22%
  • Xiaomi
    180K
    1.77%
  • Nokia
    166K
    1.63%
  • TECNO
    130K
    1.28%
  • Honor
    71K
    0.7%
  • LG
    25K
    0.25%
  • ITEL
    17K
    0.17%
  • SONY
    5K
    0.05%
  • Infinix
    5K
    0.05%
  • Motorola
    4K
    0.04%
  • ZTE
    3K
    0.03%
  • RealMe
    3K
    0.03%
  • OnePlus
    3K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience South Africa Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    37.2M
    82.57%
  • Tamil
    1.8M
    4%
  • Telugu
    855K
    1.9%
  • Portuguese
    488K
    1.08%
  • Spanish
    449K
    1%
  • Malayalam
    422K
    0.94%
  • Italian
    327K
    0.73%
  • Dutch
    325K
    0.72%
  • Turkish
    319K
    0.71%
  • Polish
    285K
    0.63%
  • Swedish
    275K
    0.61%
  • French
    273K
    0.61%
  • Hindi
    239K
    0.53%
  • Malay
    237K
    0.53%
  • Indonesian
    237K
    0.53%
  • Vietnamese
    231K
    0.51%
  • Japanese
    230K
    0.51%
  • Kannada
    161K
    0.36%
  • Finnish
    97K
    0.22%
  • Gujarati
    94K
    0.21%
  • Traditional Chinese
    82K
    0.18%
  • Russian
    77K
    0.17%
  • Marathi
    74K
    0.16%
  • Punjabi
    65K
    0.14%
  • Romanian
    52K
    0.12%
  • Hungarian
    47K
    0.1%
  • Thai
    39K
    0.09%
  • Arabic
    22K
    0.05%
  • Korean
    18K
    0.04%
  • German
    10K
    0.02%
  • Hebrew
    6K
    0.01%
  • Ukrainian
    5K
    0.01%
  • Bengali
    4K
    0.01%
  • Czech
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok South Africa Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    28.3M
    7.02%
  • News & Entertainment
    27.4M
    6.82%
  • Beauty & Personal Care
    25.4M
    6.32%
  • Food & Beverage
    24.1M
    5.99%
  • Financial Services
    23.9M
    5.94%
  • Games
    23.7M
    5.9%
  • Tech & Electronics
    23.2M
    5.76%
  • Business Services
    22M
    5.47%
  • Life Services
    20.6M
    5.13%
  • Household Products
    20.6M
    5.13%
  • Vehicles & Transportation
    20.2M
    5.03%
  • Apparel & Accessories
    18.4M
    4.57%
  • Home Improvement
    18.2M
    4.54%
  • Travel
    17.7M
    4.41%
  • Education
    17.5M
    4.36%
  • Baby, Kids & Maternity
    16.3M
    4.05%
  • Appliances
    16M
    3.99%
  • E-Commerce
    15.3M
    3.82%
  • Pets
    12.5M
    3.12%
  • Sports & Outdoors
    10.5M
    2.62%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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