TikTok Ad Targeting & Audience in South Africa 2024

by Werner Geyser Last Updated: March 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in South Africa. TikTok Ad Targeting in South Africa now has more than 26.4M Audience.

In February 2025, Ad Targeting in South Africa exceeds 26.3M.

In March 2025, Ad Targeting in South Africa exceeds 26.4M, an increase of +89K, and the GDP per capita in South Africa is $5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience South Africa Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    15.4M
    58.62%
  • FEMALE
    10.9M
    41.38%

TikTok Targeting Audience South Africa Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    7.3M
    27.81%
  • 25-34
    11.5M
    43.87%
  • 35-44
    4.3M
    16.42%
  • 45-54
    1.8M
    6.94%
  • 55+
    1.3M
    4.94%

TikTok Targeting Audience South Africa Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    5.6M
    47.93%
  • HUAWEI
    2.1M
    18.75%
  • Apple
    2.1M
    18.4%
  • OPPO
    493K
    4.22%
  • Nokia
    364K
    3.11%
  • Vivo
    282K
    2.41%
  • TECNO
    214K
    1.83%
  • Xiaomi
    199K
    1.7%
  • Honor
    89K
    0.76%
  • LG
    38K
    0.33%
  • ITEL
    30K
    0.26%
  • SONY
    10K
    0.09%
  • ZTE
    7K
    0.06%
  • Infinix
    6K
    0.05%
  • RealMe
    5K
    0.04%
  • OnePlus
    3K
    0.03%
  • Motorola
    3K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience South Africa Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    26.2M
    90.64%
  • Tamil
    312K
    1.08%
  • Spanish
    239K
    0.82%
  • Portuguese
    220K
    0.76%
  • Japanese
    175K
    0.6%
  • French
    151K
    0.52%
  • Italian
    131K
    0.45%
  • Malayalam
    125K
    0.43%
  • Hindi
    115K
    0.4%
  • Indonesian
    109K
    0.38%
  • Arabic
    106K
    0.37%
  • Telugu
    103K
    0.36%
  • Dutch
    102K
    0.35%
  • Malay
    90K
    0.31%
  • Traditional Chinese
    88K
    0.3%
  • Polish
    84K
    0.29%
  • Swedish
    76K
    0.26%
  • Kannada
    61K
    0.21%
  • Turkish
    57K
    0.2%
  • Finnish
    53K
    0.18%
  • Gujarati
    51K
    0.18%
  • German
    51K
    0.18%
  • Vietnamese
    40K
    0.14%
  • Bengali
    28K
    0.1%
  • Marathi
    26K
    0.09%
  • Russian
    21K
    0.07%
  • Hungarian
    21K
    0.07%
  • Punjabi
    15K
    0.05%
  • Czech
    15K
    0.05%
  • Romanian
    13K
    0.04%
  • Korean
    13K
    0.04%
  • Thai
    12K
    0.04%
  • Hebrew
    3K
    0.01%
  • Greek
    2K
    0.01%
  • Ukrainian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok South Africa Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    20.6M
    7.38%
  • News & Entertainment
    19.8M
    7.11%
  • Business Services
    18.2M
    6.54%
  • Beauty & Personal Care
    18.2M
    6.52%
  • Food & Beverage
    18.1M
    6.48%
  • Tech & Electronics
    17.1M
    6.12%
  • Life Services
    17.1M
    6.12%
  • Financial Services
    16.8M
    6.02%
  • Vehicles & Transportation
    15.7M
    5.65%
  • Games
    15.6M
    5.6%
  • Apparel & Accessories
    15.2M
    5.47%
  • Household Products
    14.4M
    5.18%
  • Travel
    12.8M
    4.58%
  • Home Improvement
    12.4M
    4.45%
  • Education
    10.9M
    3.91%
  • Baby, Kids & Maternity
    10.6M
    3.82%
  • Appliances
    9.6M
    3.46%
  • Sports & Outdoors
    7.9M
    2.84%
  • E-Commerce
    5.4M
    1.94%
  • Pets
    2.2M
    0.81%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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