TikTok Ad Targeting & Audience in South Africa 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in South Africa. TikTok Ad Targeting in South Africa now has more than 39M Audience.

In September 2026, Ad Targeting in South Africa exceeds 37.9M.

In October 2026, Ad Targeting in South Africa exceeds 39M, an increase of +1M, and the GDP per capita in South Africa is $5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience South Africa Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    20.5M
    52.79%
  • FEMALE
    18.4M
    47.21%

TikTok Targeting Audience South Africa Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8.4M
    21.66%
  • 25-34
    17.7M
    45.56%
  • 35-44
    8M
    20.61%
  • 45-54
    2.8M
    7.32%
  • 55+
    1.8M
    4.85%

TikTok Targeting Audience South Africa Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    4.1M
    40.93%
  • Apple
    2.9M
    29.3%
  • HUAWEI
    1.6M
    16.67%
  • OPPO
    520K
    5.18%
  • Vivo
    217K
    2.16%
  • Xiaomi
    175K
    1.74%
  • Nokia
    151K
    1.5%
  • TECNO
    119K
    1.19%
  • Honor
    70K
    0.7%
  • LG
    26K
    0.26%
  • ITEL
    16K
    0.16%
  • SONY
    5K
    0.05%
  • ZTE
    4K
    0.04%
  • Infinix
    4K
    0.04%
  • Motorola
    3K
    0.03%
  • RealMe
    2K
    0.02%
  • OnePlus
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience South Africa Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    38.4M
    84.33%
  • Tamil
    1.6M
    3.61%
  • Telugu
    784K
    1.72%
  • Portuguese
    479K
    1.05%
  • Spanish
    405K
    0.89%
  • Malayalam
    380K
    0.83%
  • Dutch
    297K
    0.65%
  • Italian
    293K
    0.64%
  • Turkish
    292K
    0.64%
  • Polish
    253K
    0.55%
  • Swedish
    246K
    0.54%
  • French
    237K
    0.52%
  • Hindi
    216K
    0.47%
  • Malay
    212K
    0.46%
  • Japanese
    212K
    0.46%
  • Indonesian
    212K
    0.46%
  • Vietnamese
    210K
    0.46%
  • Kannada
    147K
    0.32%
  • Finnish
    85K
    0.19%
  • Gujarati
    83K
    0.18%
  • Traditional Chinese
    81K
    0.18%
  • Marathi
    67K
    0.15%
  • Russian
    63K
    0.14%
  • Punjabi
    58K
    0.13%
  • Romanian
    47K
    0.1%
  • Hungarian
    42K
    0.09%
  • Thai
    35K
    0.08%
  • Korean
    17K
    0.04%
  • Arabic
    15K
    0.03%
  • German
    9K
    0.02%
  • Ukrainian
    5K
    0.01%
  • Hebrew
    5K
    0.01%
  • Bengali
    4K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok South Africa Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    36.4M
    7.36%
  • Apps
    33.3M
    6.72%
  • Education
    32.9M
    6.66%
  • Life Services
    32.5M
    6.57%
  • Food & Beverage
    32M
    6.47%
  • Apparel & Accessories
    30.7M
    6.2%
  • Sports & Outdoors
    30.5M
    6.16%
  • Games
    30.3M
    6.11%
  • Tech & Electronics
    26.5M
    5.35%
  • Appliances
    25.8M
    5.22%
  • Business Services
    25M
    5.05%
  • Beauty & Personal Care
    23.9M
    4.83%
  • Vehicles & Transportation
    23.4M
    4.72%
  • Travel
    22.1M
    4.47%
  • Household Products
    19.5M
    3.95%
  • Home Improvement
    19M
    3.85%
  • Financial Services
    17.5M
    3.55%
  • Pets
    14.7M
    2.97%
  • Baby, Kids & Maternity
    13.5M
    2.73%
  • E-Commerce
    5.3M
    1.07%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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