TikTok Ad Targeting & Audience in South Africa 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in South Africa. TikTok Ad Targeting in South Africa now has more than 34.6M Audience.

In February 2026, Ad Targeting in South Africa exceeds 34.3M.

In March 2026, Ad Targeting in South Africa exceeds 34.6M, an increase of +257K, and the GDP per capita in South Africa is $5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience South Africa Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    19.3M
    55.8%
  • FEMALE
    15.3M
    44.2%

TikTok Targeting Audience South Africa Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8.4M
    24.45%
  • 25-34
    15.5M
    44.95%
  • 35-44
    6.1M
    17.77%
  • 45-54
    2.6M
    7.57%
  • 55+
    1.8M
    5.26%

TikTok Targeting Audience South Africa Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    4.7M
    43.95%
  • Apple
    2.6M
    25.02%
  • HUAWEI
    1.8M
    17.13%
  • OPPO
    534K
    4.98%
  • Vivo
    252K
    2.35%
  • Nokia
    208K
    1.94%
  • Xiaomi
    190K
    1.77%
  • TECNO
    156K
    1.45%
  • Honor
    75K
    0.7%
  • LG
    28K
    0.26%
  • ITEL
    20K
    0.19%
  • Infinix
    7K
    0.07%
  • ZTE
    5K
    0.05%
  • SONY
    5K
    0.05%
  • Motorola
    5K
    0.05%
  • RealMe
    3K
    0.03%
  • OnePlus
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience South Africa Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    34.4M
    84.41%
  • Tamil
    1.3M
    3.37%
  • Telugu
    589K
    1.44%
  • Portuguese
    443K
    1.09%
  • Spanish
    399K
    0.98%
  • Malayalam
    365K
    0.89%
  • Italian
    293K
    0.72%
  • Dutch
    265K
    0.65%
  • French
    245K
    0.6%
  • Polish
    238K
    0.58%
  • Hindi
    222K
    0.54%
  • Swedish
    221K
    0.54%
  • Turkish
    214K
    0.52%
  • Indonesian
    205K
    0.5%
  • Malay
    203K
    0.5%
  • Japanese
    193K
    0.47%
  • Vietnamese
    154K
    0.38%
  • Kannada
    137K
    0.34%
  • Gujarati
    88K
    0.22%
  • Finnish
    88K
    0.22%
  • Traditional Chinese
    84K
    0.21%
  • Marathi
    65K
    0.16%
  • Punjabi
    52K
    0.13%
  • Hungarian
    42K
    0.1%
  • Russian
    40K
    0.1%
  • Romanian
    40K
    0.1%
  • Thai
    35K
    0.09%
  • Arabic
    17K
    0.04%
  • Korean
    16K
    0.04%
  • German
    11K
    0.03%
  • Hebrew
    5K
    0.01%
  • Bengali
    5K
    0.01%
  • Ukrainian
    4K
    0.01%
  • Czech
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok South Africa Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    25.7M
    7.66%
  • News & Entertainment
    24.5M
    7.3%
  • Beauty & Personal Care
    22.3M
    6.65%
  • Financial Services
    21.4M
    6.39%
  • Food & Beverage
    21.3M
    6.35%
  • Business Services
    20.1M
    6%
  • Tech & Electronics
    19.9M
    5.95%
  • Games
    19.7M
    5.89%
  • Life Services
    19.4M
    5.79%
  • Travel
    17.9M
    5.35%
  • Apparel & Accessories
    16.9M
    5.04%
  • Household Products
    16.6M
    4.96%
  • Education
    16M
    4.78%
  • Vehicles & Transportation
    15.6M
    4.65%
  • Home Improvement
    14.2M
    4.25%
  • Appliances
    12.6M
    3.78%
  • Sports & Outdoors
    10.3M
    3.08%
  • Baby, Kids & Maternity
    9.8M
    2.94%
  • E-Commerce
    8.3M
    2.49%
  • Pets
    2.3M
    0.7%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected].

top-active