TikTok Ad Targeting & Audience in South Africa 2022

by Werner Geyser Last Updated: April 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in South Africa. TikTok Ad Targeting in South Africa now has more than 20.6M Audience.

In March 2024, Ad Targeting in South Africa exceeds 18.7M.

In April 2024, Ad Targeting in South Africa exceeds 20.6M, an increase of +1.8M, and the GDP per capita in South Africa is $5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience South Africa Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    11.5M
    56.01%
  • FEMALE
    9M
    43.99%

TikTok Targeting Audience South Africa Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    6.9M
    33.78%
  • 25-34
    8.1M
    39.5%
  • 35-44
    3.5M
    17.12%
  • 45-54
    1.2M
    6.09%
  • 55+
    721K
    3.5%

TikTok Targeting Audience South Africa Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    6.2M
    49.27%
  • HUAWEI
    2.5M
    20.02%
  • Apple
    1.9M
    15.47%
  • OPPO
    492K
    3.88%
  • Nokia
    461K
    3.63%
  • Vivo
    303K
    2.39%
  • TECNO
    242K
    1.91%
  • Xiaomi
    211K
    1.66%
  • Honor
    102K
    0.8%
  • LG
    42K
    0.33%
  • ITEL
    39K
    0.31%
  • SONY
    14K
    0.11%
  • Infinix
    8K
    0.06%
  • ZTE
    7K
    0.06%
  • RealMe
    4K
    0.03%
  • Motorola
    4K
    0.03%
  • OnePlus
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience South Africa Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    20.5M
    99.49%
  • Portuguese
    50K
    0.24%
  • French
    12K
    0.06%
  • Arabic
    5K
    0.02%
  • Thai
    2K
    0.01%
  • Spanish
    2K
    0.01%
  • Russian
    2K
    0.01%
  • Vietnamese
    1K
    0%
  • Ukrainian
    1K
    0%
  • Turkish
    1K
    0%
  • Traditional Chinese
    1K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Korean
    1K
    0%
  • Kannada
    1K
    0%
  • Japanese
    1K
    0%
  • Italian
    1K
    0%
  • Indonesian
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • German
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok South Africa Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    16M
    6.68%
  • News & Entertainment
    15.6M
    6.51%
  • Apps
    15.5M
    6.46%
  • Beauty & Personal Care
    15.3M
    6.39%
  • Food & Beverage
    14.8M
    6.19%
  • Life Services
    14.8M
    6.17%
  • Apparel & Accessories
    14.6M
    6.08%
  • Business Services
    14M
    5.83%
  • Household Products
    13.7M
    5.7%
  • Appliances
    13.6M
    5.67%
  • Education
    13.4M
    5.6%
  • Sports & Outdoors
    13.1M
    5.48%
  • Vehicles & Transportation
    13.1M
    5.47%
  • Travel
    12.7M
    5.32%
  • Tech & Electronics
    10.2M
    4.28%
  • Baby, Kids & Maternity
    10.2M
    4.28%
  • Home Improvement
    8.5M
    3.56%
  • Financial Services
    6.1M
    2.57%
  • Pets
    4.1M
    1.73%
  • E-Commerce
    42K
    0.02%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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