TikTok Ad Targeting & Audience in Canada 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Canada. TikTok Ad Targeting in Canada now has more than 19.8M Audience.

In September 2026, Ad Targeting in Canada exceeds 19.7M.

In October 2026, Ad Targeting in Canada exceeds 19.8M, an increase of +35K, and the GDP per capita in Canada is $43.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Canada Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    11.7M
    59.03%
  • FEMALE
    8.1M
    40.97%

TikTok Targeting Audience Canada Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    4M
    20.5%
  • 25-34
    9.1M
    46.13%
  • 35-44
    3.1M
    15.65%
  • 45-54
    1.8M
    9.35%
  • 55+
    1.6M
    8.37%

TikTok Targeting Audience Canada Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.3M
    68.67%
  • Samsung
    1.2M
    26.05%
  • Motorola
    114K
    2.31%
  • LG
    33K
    0.67%
  • HUAWEI
    33K
    0.67%
  • Xiaomi
    31K
    0.63%
  • OPPO
    13K
    0.26%
  • OnePlus
    10K
    0.2%
  • Vivo
    6K
    0.12%
  • TECNO
    4K
    0.08%
  • Infinix
    4K
    0.08%
  • RealMe
    3K
    0.06%
  • Honor
    3K
    0.06%
  • Nokia
    2K
    0.04%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • SONY
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Canada Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    16M
    64.38%
  • French
    3.5M
    14.18%
  • Tamil
    905K
    3.62%
  • Spanish
    859K
    3.44%
  • Telugu
    386K
    1.55%
  • Russian
    313K
    1.25%
  • Portuguese
    244K
    0.98%
  • Italian
    242K
    0.97%
  • Punjabi
    226K
    0.91%
  • Hindi
    208K
    0.83%
  • Arabic
    196K
    0.79%
  • Vietnamese
    183K
    0.73%
  • Turkish
    178K
    0.71%
  • Malayalam
    170K
    0.68%
  • Swedish
    133K
    0.53%
  • Dutch
    133K
    0.53%
  • Japanese
    117K
    0.47%
  • Polish
    115K
    0.46%
  • Indonesian
    100K
    0.4%
  • Malay
    85K
    0.34%
  • Traditional Chinese
    77K
    0.31%
  • Kannada
    76K
    0.3%
  • Ukrainian
    56K
    0.22%
  • Hungarian
    53K
    0.21%
  • Korean
    51K
    0.2%
  • Romanian
    48K
    0.19%
  • Gujarati
    48K
    0.19%
  • Marathi
    38K
    0.15%
  • Thai
    35K
    0.14%
  • Finnish
    34K
    0.14%
  • German
    15K
    0.06%
  • Hebrew
    10K
    0.04%
  • Greek
    5K
    0.02%
  • Bengali
    5K
    0.02%
  • Czech
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Canada Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    17.9M
    7.4%
  • Food & Beverage
    16.3M
    6.72%
  • Apps
    16.1M
    6.65%
  • Apparel & Accessories
    15.6M
    6.47%
  • Education
    15.4M
    6.37%
  • Sports & Outdoors
    14.3M
    5.92%
  • Life Services
    14.3M
    5.91%
  • Games
    13.9M
    5.75%
  • Business Services
    13.1M
    5.43%
  • Beauty & Personal Care
    13M
    5.38%
  • Home Improvement
    11.6M
    4.81%
  • Appliances
    11.6M
    4.8%
  • Tech & Electronics
    11.6M
    4.79%
  • Vehicles & Transportation
    11.4M
    4.72%
  • Travel
    10.9M
    4.53%
  • Household Products
    10.6M
    4.37%
  • Pets
    8M
    3.33%
  • Baby, Kids & Maternity
    6.9M
    2.85%
  • Financial Services
    6.6M
    2.73%
  • E-Commerce
    2.6M
    1.08%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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