TikTok Ad Targeting & Audience in Canada 2024

by Werner Geyser Last Updated: July 3 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Canada. TikTok Ad Targeting in Canada now has more than 13.2M Audience.

In June 2024, Ad Targeting in Canada exceeds 12.8M.

In July 2024, Ad Targeting in Canada exceeds 13.2M, an increase of +385K, and the GDP per capita in Canada is $43.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Canada Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    6.9M
    52.39%
  • FEMALE
    6.3M
    47.61%

TikTok Targeting Audience Canada Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3.2M
    24.46%
  • 25-34
    4.9M
    37.17%
  • 35-44
    2.4M
    18.19%
  • 45-54
    1.4M
    11.03%
  • 55+
    1.2M
    9.13%

TikTok Targeting Audience Canada Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.2M
    68.99%
  • Samsung
    1.9M
    26.11%
  • Motorola
    99K
    1.3%
  • LG
    66K
    0.86%
  • HUAWEI
    64K
    0.84%
  • Xiaomi
    56K
    0.73%
  • OPPO
    24K
    0.31%
  • OnePlus
    20K
    0.26%
  • Vivo
    10K
    0.13%
  • TECNO
    8K
    0.1%
  • RealMe
    7K
    0.09%
  • Infinix
    7K
    0.09%
  • Honor
    4K
    0.05%
  • ZTE
    2K
    0.03%
  • SONY
    2K
    0.03%
  • Nokia
    2K
    0.03%
  • ITEL
    2K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Canada Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    10.8M
    80.6%
  • French
    1.9M
    14.78%
  • Spanish
    256K
    1.9%
  • Arabic
    66K
    0.49%
  • Russian
    53K
    0.39%
  • Ukrainian
    28K
    0.21%
  • Vietnamese
    26K
    0.19%
  • Portuguese
    25K
    0.19%
  • Traditional Chinese
    20K
    0.15%
  • Turkish
    16K
    0.12%
  • Punjabi
    16K
    0.12%
  • Japanese
    14K
    0.1%
  • Hindi
    14K
    0.1%
  • Tamil
    9K
    0.07%
  • Italian
    9K
    0.07%
  • Korean
    8K
    0.06%
  • Thai
    6K
    0.04%
  • Malay
    5K
    0.04%
  • Indonesian
    5K
    0.04%
  • Hungarian
    4K
    0.03%
  • German
    4K
    0.03%
  • Telugu
    3K
    0.02%
  • Swedish
    3K
    0.02%
  • Polish
    3K
    0.02%
  • Malayalam
    3K
    0.02%
  • Gujarati
    3K
    0.02%
  • Dutch
    3K
    0.02%
  • Bengali
    3K
    0.02%
  • Romanian
    2K
    0.01%
  • Kannada
    2K
    0.01%
  • Hebrew
    2K
    0.01%
  • Greek
    2K
    0.01%
  • Finnish
    2K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Marathi
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Canada Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    10.2M
    5.88%
  • News & Entertainment
    10M
    5.77%
  • Food & Beverage
    9.8M
    5.68%
  • Beauty & Personal Care
    9.7M
    5.59%
  • Games
    9.6M
    5.54%
  • Business Services
    9.5M
    5.5%
  • Travel
    9.4M
    5.42%
  • Apparel & Accessories
    9.3M
    5.4%
  • Appliances
    9M
    5.24%
  • Household Products
    9M
    5.2%
  • Vehicles & Transportation
    9M
    5.19%
  • Home Improvement
    8.8M
    5.11%
  • Life Services
    8.8M
    5.09%
  • Pets
    8.3M
    4.82%
  • Tech & Electronics
    8.2M
    4.73%
  • Sports & Outdoors
    7.9M
    4.55%
  • Education
    7.6M
    4.42%
  • Baby, Kids & Maternity
    6.9M
    4.01%
  • Financial Services
    6.8M
    3.93%
  • E-Commerce
    5M
    2.92%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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