TikTok Ad Targeting & Audience in Canada 2024

by Werner Geyser Last Updated: May 7 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Canada. TikTok Ad Targeting in Canada now has more than 17.6M Audience.

In April 2025, Ad Targeting in Canada exceeds 17.5M.

In May 2025, Ad Targeting in Canada exceeds 17.6M, an increase of +70K, and the GDP per capita in Canada is $43.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Canada Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.6M
    54.88%
  • FEMALE
    7.9M
    45.12%

TikTok Targeting Audience Canada Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    4.9M
    27.84%
  • 25-34
    7.2M
    40.88%
  • 35-44
    2.5M
    14.65%
  • 45-54
    1.6M
    9.09%
  • 55+
    1.3M
    7.53%

TikTok Targeting Audience Canada Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.3M
    70.83%
  • Samsung
    1.8M
    24.29%
  • Motorola
    123K
    1.63%
  • LG
    57K
    0.76%
  • HUAWEI
    54K
    0.72%
  • Xiaomi
    51K
    0.68%
  • OPPO
    23K
    0.3%
  • OnePlus
    17K
    0.23%
  • Vivo
    11K
    0.15%
  • TECNO
    7K
    0.09%
  • Infinix
    7K
    0.09%
  • RealMe
    6K
    0.08%
  • Honor
    4K
    0.05%
  • SONY
    2K
    0.03%
  • Nokia
    2K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Canada Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    15.3M
    72.04%
  • French
    3M
    14.34%
  • Spanish
    667K
    3.13%
  • Arabic
    351K
    1.65%
  • Punjabi
    195K
    0.91%
  • Hindi
    183K
    0.86%
  • Tamil
    156K
    0.73%
  • Russian
    156K
    0.73%
  • Italian
    106K
    0.5%
  • Japanese
    105K
    0.49%
  • Portuguese
    101K
    0.47%
  • Traditional Chinese
    80K
    0.38%
  • Vietnamese
    78K
    0.37%
  • Malayalam
    58K
    0.27%
  • Turkish
    56K
    0.26%
  • Ukrainian
    52K
    0.24%
  • Telugu
    50K
    0.23%
  • Dutch
    49K
    0.23%
  • Indonesian
    45K
    0.21%
  • German
    43K
    0.2%
  • Polish
    42K
    0.2%
  • Malay
    37K
    0.17%
  • Korean
    37K
    0.17%
  • Gujarati
    36K
    0.17%
  • Swedish
    33K
    0.15%
  • Hungarian
    28K
    0.13%
  • Kannada
    26K
    0.12%
  • Finnish
    26K
    0.12%
  • Bengali
    24K
    0.11%
  • Romanian
    19K
    0.09%
  • Thai
    18K
    0.08%
  • Marathi
    18K
    0.08%
  • Hebrew
    8K
    0.04%
  • Greek
    8K
    0.04%
  • Czech
    7K
    0.03%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Canada Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    11.3M
    6.39%
  • News & Entertainment
    11.3M
    6.38%
  • Games
    11.1M
    6.26%
  • Food & Beverage
    10.8M
    6.1%
  • Business Services
    10.5M
    5.96%
  • Beauty & Personal Care
    10.5M
    5.91%
  • Life Services
    9.7M
    5.52%
  • Apparel & Accessories
    9.5M
    5.4%
  • Travel
    9.4M
    5.31%
  • Vehicles & Transportation
    9.2M
    5.2%
  • Household Products
    9.1M
    5.15%
  • Home Improvement
    8.8M
    5%
  • Tech & Electronics
    8.5M
    4.84%
  • Financial Services
    8.4M
    4.77%
  • E-Commerce
    7.5M
    4.23%
  • Pets
    7.2M
    4.06%
  • Education
    6.6M
    3.77%
  • Sports & Outdoors
    6.2M
    3.54%
  • Appliances
    6.1M
    3.46%
  • Baby, Kids & Maternity
    4.8M
    2.74%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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