TikTok Ad Targeting & Audience in Canada 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Canada. TikTok Ad Targeting in Canada now has more than 18.7M Audience.

In February 2026, Ad Targeting in Canada exceeds 18.8M.

In March 2026, Ad Targeting in Canada exceeds 18.7M, an increase of -130K, and the GDP per capita in Canada is $43.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Canada Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.4M
    50.77%
  • FEMALE
    9.2M
    49.23%

TikTok Targeting Audience Canada Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3.9M
    21.34%
  • 25-34
    8.7M
    46.58%
  • 35-44
    2.7M
    14.82%
  • 45-54
    1.7M
    9.27%
  • 55+
    1.4M
    7.99%

TikTok Targeting Audience Canada Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4M
    69.25%
  • Samsung
    1.5M
    25.76%
  • Motorola
    114K
    1.96%
  • Xiaomi
    41K
    0.7%
  • LG
    40K
    0.69%
  • HUAWEI
    40K
    0.69%
  • OPPO
    15K
    0.26%
  • OnePlus
    11K
    0.19%
  • Vivo
    8K
    0.14%
  • TECNO
    4K
    0.07%
  • RealMe
    4K
    0.07%
  • Infinix
    4K
    0.07%
  • Honor
    3K
    0.05%
  • Nokia
    2K
    0.03%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • SONY
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Canada Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    15.4M
    66.46%
  • French
    3.3M
    14.43%
  • Spanish
    755K
    3.24%
  • Tamil
    655K
    2.81%
  • Telugu
    258K
    1.11%
  • Italian
    223K
    0.96%
  • Russian
    218K
    0.94%
  • Punjabi
    214K
    0.92%
  • Hindi
    208K
    0.89%
  • Portuguese
    205K
    0.88%
  • Arabic
    182K
    0.78%
  • Malayalam
    148K
    0.64%
  • Turkish
    142K
    0.61%
  • Vietnamese
    135K
    0.58%
  • Dutch
    116K
    0.5%
  • Swedish
    105K
    0.45%
  • Japanese
    104K
    0.45%
  • Polish
    102K
    0.44%
  • Indonesian
    87K
    0.37%
  • Malay
    77K
    0.33%
  • Traditional Chinese
    75K
    0.32%
  • Kannada
    68K
    0.29%
  • Ukrainian
    55K
    0.24%
  • Hungarian
    49K
    0.21%
  • Korean
    48K
    0.21%
  • Gujarati
    48K
    0.21%
  • Romanian
    40K
    0.17%
  • Marathi
    34K
    0.15%
  • Finnish
    34K
    0.15%
  • Thai
    26K
    0.11%
  • German
    15K
    0.06%
  • Hebrew
    11K
    0.05%
  • Greek
    5K
    0.02%
  • Bengali
    5K
    0.02%
  • Czech
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Canada Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    12.2M
    6.46%
  • Apps
    12.2M
    6.45%
  • Food & Beverage
    11.9M
    6.27%
  • Games
    11.8M
    6.22%
  • Business Services
    11.4M
    6.01%
  • Beauty & Personal Care
    11.3M
    5.98%
  • Household Products
    10.3M
    5.44%
  • Life Services
    10.2M
    5.41%
  • Vehicles & Transportation
    10.2M
    5.41%
  • Travel
    10.1M
    5.35%
  • Apparel & Accessories
    10.1M
    5.34%
  • Home Improvement
    9.3M
    4.91%
  • Financial Services
    8.7M
    4.58%
  • Tech & Electronics
    8.4M
    4.46%
  • Pets
    8.1M
    4.27%
  • Appliances
    7.2M
    3.84%
  • Education
    7.2M
    3.79%
  • Baby, Kids & Maternity
    6.8M
    3.61%
  • Sports & Outdoors
    6.5M
    3.44%
  • E-Commerce
    5.2M
    2.76%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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