TikTok Ad Targeting & Audience in Canada 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Canada. TikTok Ad Targeting in Canada now has more than 19.5M Audience.

In July 2026, Ad Targeting in Canada exceeds 19.4M.

In August 2026, Ad Targeting in Canada exceeds 19.5M, an increase of +104K, and the GDP per capita in Canada is $43.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Canada Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    11.3M
    57.94%
  • FEMALE
    8.2M
    42.06%

TikTok Targeting Audience Canada Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    4M
    20.63%
  • 25-34
    9M
    46.05%
  • 35-44
    3M
    15.69%
  • 45-54
    1.8M
    9.31%
  • 55+
    1.6M
    8.33%

TikTok Targeting Audience Canada Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.6M
    68.63%
  • Samsung
    1.3M
    26.07%
  • Motorola
    118K
    2.24%
  • HUAWEI
    37K
    0.7%
  • LG
    35K
    0.66%
  • Xiaomi
    33K
    0.63%
  • OPPO
    16K
    0.3%
  • OnePlus
    10K
    0.19%
  • Vivo
    7K
    0.13%
  • Infinix
    5K
    0.09%
  • TECNO
    4K
    0.08%
  • RealMe
    4K
    0.08%
  • Honor
    3K
    0.06%
  • Nokia
    2K
    0.04%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • SONY
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Canada Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    15.9M
    63.66%
  • French
    3.5M
    14.1%
  • Tamil
    945K
    3.78%
  • Spanish
    889K
    3.55%
  • Telugu
    403K
    1.61%
  • Russian
    293K
    1.17%
  • Italian
    261K
    1.04%
  • Portuguese
    256K
    1.02%
  • Punjabi
    237K
    0.95%
  • Hindi
    223K
    0.89%
  • Arabic
    192K
    0.77%
  • Turkish
    191K
    0.76%
  • Vietnamese
    185K
    0.74%
  • Malayalam
    181K
    0.72%
  • Dutch
    146K
    0.58%
  • Swedish
    143K
    0.57%
  • Polish
    123K
    0.49%
  • Japanese
    121K
    0.48%
  • Indonesian
    105K
    0.42%
  • Malay
    89K
    0.36%
  • Kannada
    81K
    0.32%
  • Traditional Chinese
    77K
    0.31%
  • Ukrainian
    57K
    0.23%
  • Hungarian
    55K
    0.22%
  • Romanian
    52K
    0.21%
  • Korean
    52K
    0.21%
  • Gujarati
    52K
    0.21%
  • Marathi
    43K
    0.17%
  • Finnish
    37K
    0.15%
  • Thai
    34K
    0.14%
  • German
    15K
    0.06%
  • Hebrew
    12K
    0.05%
  • Greek
    5K
    0.02%
  • Bengali
    5K
    0.02%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Canada Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    13.2M
    6.44%
  • Apps
    13M
    6.34%
  • Food & Beverage
    12.7M
    6.22%
  • Games
    12.3M
    5.99%
  • Business Services
    12.2M
    5.95%
  • Beauty & Personal Care
    12.1M
    5.9%
  • Household Products
    11.3M
    5.54%
  • Vehicles & Transportation
    11.3M
    5.52%
  • Apparel & Accessories
    11.2M
    5.48%
  • Home Improvement
    10.9M
    5.34%
  • Travel
    10.6M
    5.21%
  • Life Services
    10.6M
    5.19%
  • Pets
    10M
    4.88%
  • Tech & Electronics
    9.9M
    4.86%
  • Financial Services
    9.6M
    4.68%
  • Sports & Outdoors
    9.3M
    4.55%
  • Appliances
    8.1M
    3.96%
  • Education
    7.4M
    3.63%
  • Baby, Kids & Maternity
    5.2M
    2.55%
  • E-Commerce
    3.6M
    1.78%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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