TikTok Ad Targeting & Audience in Philippines 2024

by Werner Geyser Last Updated: November 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Philippines. TikTok Ad Targeting in Philippines now has more than 95.1M Audience.

In October 2026, Ad Targeting in Philippines exceeds 95.1M.

In November 2026, Ad Targeting in Philippines exceeds 95.1M, an increase of +0, and the GDP per capita in Philippines is $3.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Philippines Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    37M
    38.93%
  • FEMALE
    58.1M
    61.07%

TikTok Targeting Audience Philippines Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    25.6M
    26.91%
  • 25-34
    43.6M
    45.81%
  • 35-44
    13.9M
    14.65%
  • 45-54
    6.2M
    6.52%
  • 55+
    5.8M
    6.11%

TikTok Targeting Audience Philippines Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    10M
    33.67%
  • OPPO
    4.9M
    16.52%
  • Samsung
    3.8M
    12.84%
  • Vivo
    3.6M
    12.4%
  • RealMe
    2.6M
    9%
  • Xiaomi
    1.9M
    6.48%
  • HUAWEI
    1.1M
    3.93%
  • Infinix
    811K
    2.73%
  • TECNO
    438K
    1.47%
  • Honor
    131K
    0.44%
  • Motorola
    41K
    0.14%
  • ITEL
    28K
    0.09%
  • Nokia
    26K
    0.09%
  • LG
    24K
    0.08%
  • OnePlus
    22K
    0.07%
  • SONY
    8K
    0.03%
  • ZTE
    4K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Philippines Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    93.5M
    88.94%
  • Tamil
    2.2M
    2.17%
  • Spanish
    1M
    1.02%
  • Telugu
    937K
    0.89%
  • Vietnamese
    646K
    0.61%
  • Turkish
    558K
    0.53%
  • Kannada
    548K
    0.52%
  • Portuguese
    533K
    0.51%
  • Italian
    526K
    0.5%
  • Polish
    468K
    0.44%
  • Japanese
    458K
    0.44%
  • Indonesian
    451K
    0.43%
  • Malayalam
    425K
    0.4%
  • Malay
    315K
    0.3%
  • Traditional Chinese
    311K
    0.3%
  • French
    285K
    0.27%
  • Swedish
    263K
    0.25%
  • Hindi
    241K
    0.23%
  • Dutch
    232K
    0.22%
  • Korean
    206K
    0.2%
  • Thai
    135K
    0.13%
  • Gujarati
    120K
    0.11%
  • Russian
    111K
    0.11%
  • Hungarian
    103K
    0.1%
  • Finnish
    101K
    0.1%
  • Marathi
    99K
    0.09%
  • Romanian
    83K
    0.08%
  • Punjabi
    43K
    0.04%
  • Arabic
    27K
    0.03%
  • German
    15K
    0.01%
  • Ukrainian
    13K
    0.01%
  • Hebrew
    9K
    0.01%
  • Bengali
    3K
    0%
  • Czech
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Philippines Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    87.4M
    7.29%
  • Food & Beverage
    79.9M
    6.66%
  • Apparel & Accessories
    76.9M
    6.41%
  • Apps
    76.9M
    6.41%
  • Tech & Electronics
    76.3M
    6.36%
  • Education
    75.4M
    6.29%
  • Life Services
    73.8M
    6.15%
  • Games
    73M
    6.08%
  • Sports & Outdoors
    70.3M
    5.86%
  • Beauty & Personal Care
    69.7M
    5.81%
  • Appliances
    69M
    5.75%
  • Household Products
    62.6M
    5.22%
  • Home Improvement
    57.5M
    4.8%
  • Business Services
    56M
    4.67%
  • Vehicles & Transportation
    49.5M
    4.12%
  • Pets
    39.5M
    3.29%
  • Baby, Kids & Maternity
    38.7M
    3.22%
  • Travel
    34.1M
    2.84%
  • Financial Services
    23.3M
    1.95%
  • E-Commerce
    9.7M
    0.81%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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