TikTok Ad Targeting & Audience in Philippines 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Philippines. TikTok Ad Targeting in Philippines now has more than 85M Audience.

In February 2026, Ad Targeting in Philippines exceeds 82.6M.

In March 2026, Ad Targeting in Philippines exceeds 85M, an increase of +2.3M, and the GDP per capita in Philippines is $3.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Philippines Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    37.4M
    44.04%
  • FEMALE
    47.5M
    55.96%

TikTok Targeting Audience Philippines Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    25.1M
    29.53%
  • 25-34
    36.9M
    43.5%
  • 35-44
    12.3M
    14.57%
  • 45-54
    5.6M
    6.63%
  • 55+
    4.9M
    5.77%

TikTok Targeting Audience Philippines Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.2M
    29.73%
  • OPPO
    5.3M
    17.06%
  • Vivo
    4.2M
    13.47%
  • Samsung
    4M
    12.96%
  • RealMe
    3M
    9.87%
  • Xiaomi
    2.1M
    6.88%
  • HUAWEI
    1.3M
    4.2%
  • Infinix
    960K
    3.07%
  • TECNO
    547K
    1.75%
  • Honor
    146K
    0.47%
  • Motorola
    39K
    0.12%
  • ITEL
    38K
    0.12%
  • Nokia
    29K
    0.09%
  • LG
    27K
    0.09%
  • OnePlus
    21K
    0.07%
  • SONY
    8K
    0.03%
  • ZTE
    5K
    0.02%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Philippines Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    84.5M
    87.46%
  • Tamil
    2.4M
    2.5%
  • Spanish
    1.3M
    1.39%
  • Telugu
    935K
    0.97%
  • Italian
    722K
    0.75%
  • Polish
    549K
    0.57%
  • Portuguese
    536K
    0.55%
  • Indonesian
    529K
    0.55%
  • Malayalam
    517K
    0.53%
  • Vietnamese
    490K
    0.51%
  • Japanese
    448K
    0.46%
  • Turkish
    382K
    0.4%
  • French
    342K
    0.35%
  • Malay
    338K
    0.35%
  • Traditional Chinese
    319K
    0.33%
  • Hindi
    291K
    0.3%
  • Kannada
    281K
    0.29%
  • Swedish
    279K
    0.29%
  • Dutch
    242K
    0.25%
  • Korean
    204K
    0.21%
  • Gujarati
    148K
    0.15%
  • Thai
    131K
    0.14%
  • Finnish
    131K
    0.14%
  • Marathi
    117K
    0.12%
  • Hungarian
    110K
    0.11%
  • Russian
    97K
    0.1%
  • Romanian
    88K
    0.09%
  • Punjabi
    45K
    0.05%
  • Arabic
    33K
    0.03%
  • German
    20K
    0.02%
  • Hebrew
    12K
    0.01%
  • Ukrainian
    9K
    0.01%
  • Czech
    4K
    0%
  • Bengali
    4K
    0%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Philippines Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    59.7M
    7.6%
  • Apps
    59.6M
    7.58%
  • Beauty & Personal Care
    57.4M
    7.31%
  • Games
    54.7M
    6.96%
  • Food & Beverage
    53.4M
    6.79%
  • Business Services
    52M
    6.61%
  • Apparel & Accessories
    51.4M
    6.54%
  • Household Products
    48.6M
    6.19%
  • Life Services
    46.5M
    5.92%
  • Tech & Electronics
    45.7M
    5.82%
  • Baby, Kids & Maternity
    38.5M
    4.9%
  • Home Improvement
    37M
    4.71%
  • Appliances
    34M
    4.33%
  • Vehicles & Transportation
    29.4M
    3.74%
  • Travel
    27.4M
    3.49%
  • Sports & Outdoors
    26.5M
    3.38%
  • Education
    22.6M
    2.88%
  • Financial Services
    19.5M
    2.49%
  • Pets
    19M
    2.43%
  • E-Commerce
    2.7M
    0.35%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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