TikTok Ad Targeting & Audience in Philippines 2022

by Werner Geyser Last Updated: September 4 2023 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Philippines. TikTok Ad Targeting in Philippines now has more than 42M Audience.

In August 2023, Ad Targeting in Philippines exceeds 42.4M.

In September 2023, Ad Targeting in Philippines exceeds 42M, an increase of -407K, and the GDP per capita in Philippines is $3.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Philippines Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    16.3M
    38.86%
  • FEMALE
    25.7M
    61.14%

TikTok Targeting Audience Philippines Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    20.1M
    47.86%
  • 25-34
    14.1M
    33.63%
  • 35-44
    4.6M
    11.1%
  • 45-54
    1.8M
    4.29%
  • 55+
    1.3M
    3.12%

TikTok Targeting Audience Philippines Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    6.4M
    18.86%
  • Apple
    5.4M
    16%
  • Vivo
    5M
    14.91%
  • Samsung
    4.9M
    14.54%
  • RealMe
    4.2M
    12.36%
  • Xiaomi
    2.9M
    8.67%
  • HUAWEI
    2.3M
    6.9%
  • Infinix
    1.3M
    3.91%
  • TECNO
    766K
    2.24%
  • Honor
    218K
    0.64%
  • ITEL
    153K
    0.45%
  • Nokia
    57K
    0.17%
  • LG
    40K
    0.12%
  • Motorola
    38K
    0.11%
  • OnePlus
    23K
    0.07%
  • SONY
    16K
    0.05%
  • ZTE
    8K
    0.02%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Philippines Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    41.7M
    99.72%
  • Vietnamese
    35K
    0.08%
  • Traditional Chinese
    11K
    0.03%
  • Japanese
    9K
    0.02%
  • Indonesian
    9K
    0.02%
  • Korean
    8K
    0.02%
  • Thai
    4K
    0.01%
  • Malay
    4K
    0.01%
  • Arabic
    3K
    0.01%
  • Spanish
    2K
    0%
  • Russian
    2K
    0%
  • Ukrainian
    1K
    0%
  • Turkish
    1K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Portuguese
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Kannada
    1K
    0%
  • Italian
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • German
    1K
    0%
  • French
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Philippines Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apparel & Accessories
    38.9M
    5.62%
  • Games
    38.7M
    5.61%
  • Beauty & Personal Care
    38.7M
    5.6%
  • News & Entertainment
    38.6M
    5.59%
  • Apps
    38.2M
    5.53%
  • Life Services
    38M
    5.49%
  • Food & Beverage
    37.5M
    5.43%
  • Household Products
    37.5M
    5.42%
  • Sports & Outdoors
    37.2M
    5.38%
  • Appliances
    37M
    5.35%
  • Vehicles & Transportation
    36.9M
    5.34%
  • Travel
    36.6M
    5.29%
  • Education
    36.4M
    5.26%
  • Tech & Electronics
    36.3M
    5.25%
  • Baby, Kids & Maternity
    34.8M
    5.04%
  • Business Services
    34.7M
    5.02%
  • Home Improvement
    32.1M
    4.65%
  • Pets
    30.9M
    4.48%
  • E-Commerce
    22.5M
    3.26%
  • Financial Services
    9.6M
    1.4%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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