TikTok Ad Targeting & Audience in Philippines 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Philippines. TikTok Ad Targeting in Philippines now has more than 93.4M Audience.

In July 2026, Ad Targeting in Philippines exceeds 93.3M.

In August 2026, Ad Targeting in Philippines exceeds 93.4M, an increase of +95K, and the GDP per capita in Philippines is $3.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Philippines Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    38M
    40.66%
  • FEMALE
    55.4M
    59.34%

TikTok Targeting Audience Philippines Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    25.3M
    27.11%
  • 25-34
    42.7M
    45.73%
  • 35-44
    13.7M
    14.74%
  • 45-54
    6M
    6.45%
  • 55+
    5.5M
    5.96%

TikTok Targeting Audience Philippines Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.8M
    32.37%
  • OPPO
    5M
    16.55%
  • Samsung
    3.9M
    13.08%
  • Vivo
    3.8M
    12.71%
  • RealMe
    2.8M
    9.28%
  • Xiaomi
    2M
    6.6%
  • HUAWEI
    1.2M
    4.03%
  • Infinix
    867K
    2.85%
  • TECNO
    466K
    1.53%
  • Honor
    141K
    0.46%
  • Motorola
    41K
    0.13%
  • ITEL
    30K
    0.1%
  • Nokia
    29K
    0.1%
  • LG
    25K
    0.08%
  • OnePlus
    22K
    0.07%
  • SONY
    8K
    0.03%
  • ZTE
    5K
    0.02%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Philippines Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    92M
    87.53%
  • Tamil
    2.5M
    2.42%
  • Spanish
    1.2M
    1.17%
  • Telugu
    1M
    0.99%
  • Vietnamese
    722K
    0.69%
  • Kannada
    629K
    0.6%
  • Turkish
    626K
    0.6%
  • Italian
    608K
    0.58%
  • Portuguese
    606K
    0.58%
  • Polish
    536K
    0.51%
  • Indonesian
    513K
    0.49%
  • Japanese
    504K
    0.48%
  • Malayalam
    485K
    0.46%
  • Malay
    355K
    0.34%
  • French
    330K
    0.31%
  • Traditional Chinese
    317K
    0.3%
  • Swedish
    300K
    0.29%
  • Hindi
    287K
    0.27%
  • Dutch
    269K
    0.26%
  • Korean
    222K
    0.21%
  • Thai
    147K
    0.14%
  • Gujarati
    140K
    0.13%
  • Russian
    122K
    0.12%
  • Finnish
    118K
    0.11%
  • Hungarian
    117K
    0.11%
  • Marathi
    115K
    0.11%
  • Romanian
    96K
    0.09%
  • Punjabi
    50K
    0.05%
  • Arabic
    31K
    0.03%
  • German
    17K
    0.02%
  • Ukrainian
    15K
    0.01%
  • Hebrew
    10K
    0.01%
  • Bengali
    4K
    0%
  • Czech
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Philippines Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    67.1M
    6.85%
  • Apparel & Accessories
    66.8M
    6.82%
  • Apps
    66.6M
    6.81%
  • Food & Beverage
    64M
    6.54%
  • Tech & Electronics
    61.8M
    6.32%
  • News & Entertainment
    61.6M
    6.29%
  • Games
    61.1M
    6.25%
  • Household Products
    60.2M
    6.16%
  • Home Improvement
    56.8M
    5.81%
  • Business Services
    53.2M
    5.44%
  • Appliances
    51.8M
    5.29%
  • Baby, Kids & Maternity
    48.5M
    4.96%
  • Life Services
    47.2M
    4.82%
  • Sports & Outdoors
    42M
    4.3%
  • Vehicles & Transportation
    39.7M
    4.06%
  • Travel
    38.9M
    3.98%
  • Pets
    33.9M
    3.46%
  • Financial Services
    29.5M
    3.02%
  • Education
    24.9M
    2.54%
  • E-Commerce
    2.7M
    0.28%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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