TikTok Ad Targeting & Audience in Kazakhstan 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Kazakhstan. TikTok Ad Targeting in Kazakhstan now has more than 20.9M Audience.

In September 2026, Ad Targeting in Kazakhstan exceeds 20M.

In October 2026, Ad Targeting in Kazakhstan exceeds 20.9M, an increase of +878K, and the GDP per capita in Kazakhstan is $9K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience Kazakhstan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    12.1M
    57.78%
  • FEMALE
    8.8M
    42.22%

TikTok Targeting Audience Kazakhstan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    4.8M
    23.2%
  • 25-34
    8.3M
    39.87%
  • 35-44
    3.7M
    17.91%
  • 45-54
    2M
    9.59%
  • 55+
    1.9M
    9.42%

TikTok Targeting Audience Kazakhstan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    2.9M
    40.21%
  • Samsung
    2.1M
    29.19%
  • Xiaomi
    999K
    13.52%
  • OPPO
    650K
    8.8%
  • Vivo
    354K
    4.79%
  • HUAWEI
    130K
    1.76%
  • RealMe
    48K
    0.65%
  • Honor
    22K
    0.3%
  • TECNO
    17K
    0.23%
  • OnePlus
    13K
    0.18%
  • Infinix
    13K
    0.18%
  • Motorola
    5K
    0.07%
  • Nokia
    3K
    0.04%
  • LG
    2K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • SONY
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Kazakhstan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    19.6M
    89.43%
  • English
    1.1M
    5.42%
  • Turkish
    252K
    1.15%
  • Tamil
    151K
    0.69%
  • Vietnamese
    91K
    0.41%
  • Spanish
    89K
    0.41%
  • Telugu
    81K
    0.37%
  • Traditional Chinese
    75K
    0.34%
  • Indonesian
    64K
    0.29%
  • Ukrainian
    54K
    0.25%
  • Swedish
    54K
    0.25%
  • Arabic
    51K
    0.23%
  • Thai
    29K
    0.13%
  • Korean
    26K
    0.12%
  • Portuguese
    21K
    0.1%
  • Japanese
    15K
    0.07%
  • French
    14K
    0.06%
  • German
    10K
    0.05%
  • Malay
    8K
    0.04%
  • Polish
    6K
    0.03%
  • Bengali
    6K
    0.03%
  • Italian
    5K
    0.02%
  • Malayalam
    3K
    0.01%
  • Hungarian
    3K
    0.01%
  • Hindi
    3K
    0.01%
  • Finnish
    3K
    0.01%
  • Romanian
    2K
    0.01%
  • Dutch
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Kannada
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Kazakhstan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    20M
    7.05%
  • Food & Beverage
    18.7M
    6.62%
  • Education
    18.7M
    6.59%
  • Apps
    18.5M
    6.54%
  • Life Services
    17.9M
    6.34%
  • Apparel & Accessories
    17.1M
    6.03%
  • Games
    16.5M
    5.82%
  • Business Services
    16.2M
    5.74%
  • Tech & Electronics
    15.4M
    5.44%
  • Appliances
    15.1M
    5.33%
  • Sports & Outdoors
    14.9M
    5.26%
  • Vehicles & Transportation
    13.7M
    4.84%
  • Beauty & Personal Care
    13.3M
    4.7%
  • Home Improvement
    13.2M
    4.69%
  • Household Products
    12.5M
    4.43%
  • Financial Services
    11.4M
    4.03%
  • Travel
    9.9M
    3.5%
  • Pets
    8.9M
    3.14%
  • Baby, Kids & Maternity
    7.4M
    2.63%
  • E-Commerce
    3.6M
    1.29%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected].

top-active