TikTok Ad Targeting & Audience in Austria 2024

by Werner Geyser Last Updated: November 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Austria. TikTok Ad Targeting in Austria now has more than 2.9M Audience.

In October 2026, Ad Targeting in Austria exceeds 2.9M.

In November 2026, Ad Targeting in Austria exceeds 2.9M, an increase of +0, and the GDP per capita in Austria is $48.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Austria Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    847K
    28.94%
  • FEMALE
    2M
    71.06%

TikTok Targeting Audience Austria Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.03%
  • 18-24
    718K
    24.5%
  • 25-34
    997K
    34.02%
  • 35-44
    463K
    15.8%
  • 45-54
    454K
    15.49%
  • 55+
    298K
    10.17%

TikTok Targeting Audience Austria Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    427K
    60.91%
  • Samsung
    199K
    28.39%
  • Xiaomi
    27K
    3.85%
  • HUAWEI
    15K
    2.14%
  • Vivo
    14K
    2%
  • OnePlus
    3K
    0.43%
  • OPPO
    3K
    0.43%
  • Motorola
    2K
    0.29%
  • Zen Admire Unity
    1K
    0.14%
  • ZTE
    1K
    0.14%
  • TECNO
    1K
    0.14%
  • SONY
    1K
    0.14%
  • RealMe
    1K
    0.14%
  • Nokia
    1K
    0.14%
  • LG
    1K
    0.14%
  • Infinix
    1K
    0.14%
  • ITEL
    1K
    0.14%
  • Honor
    1K
    0.14%
  • Discovery
    1K
    0.14%

TikTok Targeting Audience Austria Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    2.2M
    46.87%
  • English
    984K
    20.74%
  • Turkish
    218K
    4.59%
  • Tamil
    212K
    4.47%
  • Romanian
    124K
    2.61%
  • Russian
    117K
    2.47%
  • Telugu
    99K
    2.09%
  • Arabic
    89K
    1.88%
  • Hungarian
    72K
    1.52%
  • Italian
    70K
    1.48%
  • Spanish
    68K
    1.43%
  • Swedish
    64K
    1.35%
  • Polish
    57K
    1.2%
  • French
    52K
    1.1%
  • Dutch
    41K
    0.86%
  • Portuguese
    39K
    0.82%
  • Vietnamese
    34K
    0.72%
  • Malayalam
    30K
    0.63%
  • Traditional Chinese
    17K
    0.36%
  • Kannada
    16K
    0.34%
  • Ukrainian
    15K
    0.32%
  • Malay
    15K
    0.32%
  • Indonesian
    12K
    0.25%
  • Hindi
    12K
    0.25%
  • Thai
    9K
    0.19%
  • Japanese
    9K
    0.19%
  • Finnish
    9K
    0.19%
  • Punjabi
    6K
    0.13%
  • Czech
    6K
    0.13%
  • Marathi
    5K
    0.11%
  • Korean
    5K
    0.11%
  • Gujarati
    4K
    0.08%
  • Greek
    4K
    0.08%
  • Rajasthani
    1K
    0.02%
  • Oriya
    1K
    0.02%
  • Hebrew
    1K
    0.02%
  • Haryanavi
    1K
    0.02%
  • Bihari
    1K
    0.02%
  • Bengali
    1K
    0.02%
  • Assamese
    1K
    0.02%

TikTok Austria Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    2M
    7%
  • Food & Beverage
    1.9M
    6.67%
  • Apps
    1.8M
    6.49%
  • Education
    1.8M
    6.38%
  • Apparel & Accessories
    1.8M
    6.37%
  • Life Services
    1.7M
    6.11%
  • Sports & Outdoors
    1.6M
    5.72%
  • Beauty & Personal Care
    1.6M
    5.55%
  • Business Services
    1.5M
    5.41%
  • Games
    1.5M
    5.33%
  • Home Improvement
    1.4M
    5.11%
  • Tech & Electronics
    1.4M
    5.08%
  • Appliances
    1.4M
    5.04%
  • Vehicles & Transportation
    1.4M
    4.97%
  • Travel
    1.4M
    4.96%
  • Household Products
    1.3M
    4.51%
  • Pets
    915K
    3.15%
  • Baby, Kids & Maternity
    793K
    2.73%
  • Financial Services
    733K
    2.53%
  • E-Commerce
    259K
    0.89%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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