TikTok Ad Targeting & Audience in Finland 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Finland. TikTok Ad Targeting in Finland now has more than 1.8M Audience.

In February 2026, Ad Targeting in Finland exceeds 1.8M.

In March 2026, Ad Targeting in Finland exceeds 1.8M, an increase of +20K, and the GDP per capita in Finland is $49K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Finland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    662K
    36.04%
  • FEMALE
    1.1M
    63.96%

TikTok Targeting Audience Finland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.05%
  • 18-24
    492K
    26.75%
  • 25-34
    667K
    36.27%
  • 35-44
    301K
    16.37%
  • 45-54
    200K
    10.88%
  • 55+
    178K
    9.68%

TikTok Targeting Audience Finland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    447K
    63.4%
  • Samsung
    146K
    20.71%
  • OnePlus
    56K
    7.94%
  • Xiaomi
    22K
    3.12%
  • Honor
    9K
    1.28%
  • HUAWEI
    7K
    0.99%
  • Motorola
    3K
    0.43%
  • SONY
    2K
    0.28%
  • OPPO
    2K
    0.28%
  • Nokia
    2K
    0.28%
  • Zen Admire Unity
    1K
    0.14%
  • ZTE
    1K
    0.14%
  • Vivo
    1K
    0.14%
  • TECNO
    1K
    0.14%
  • RealMe
    1K
    0.14%
  • LG
    1K
    0.14%
  • Infinix
    1K
    0.14%
  • ITEL
    1K
    0.14%
  • Discovery
    1K
    0.14%

TikTok Targeting Audience Finland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Finnish
    1.4M
    52.53%
  • English
    631K
    22.62%
  • Tamil
    133K
    4.77%
  • Swedish
    111K
    3.98%
  • Russian
    69K
    2.47%
  • Telugu
    62K
    2.22%
  • Italian
    25K
    0.9%
  • French
    24K
    0.86%
  • Turkish
    23K
    0.82%
  • Malayalam
    23K
    0.82%
  • Spanish
    22K
    0.79%
  • Portuguese
    21K
    0.75%
  • Arabic
    21K
    0.75%
  • Vietnamese
    15K
    0.54%
  • Kannada
    14K
    0.5%
  • Polish
    12K
    0.43%
  • Dutch
    12K
    0.43%
  • Ukrainian
    11K
    0.39%
  • German
    11K
    0.39%
  • Thai
    10K
    0.36%
  • Hindi
    9K
    0.32%
  • Malay
    8K
    0.29%
  • Traditional Chinese
    7K
    0.25%
  • Romanian
    7K
    0.25%
  • Japanese
    7K
    0.25%
  • Indonesian
    7K
    0.25%
  • Hungarian
    6K
    0.22%
  • Marathi
    4K
    0.14%
  • Korean
    4K
    0.14%
  • Gujarati
    4K
    0.14%
  • Punjabi
    2K
    0.07%
  • Rajasthani
    1K
    0.04%
  • Oriya
    1K
    0.04%
  • Hebrew
    1K
    0.04%
  • Haryanavi
    1K
    0.04%
  • Greek
    1K
    0.04%
  • Czech
    1K
    0.04%
  • Bihari
    1K
    0.04%
  • Bengali
    1K
    0.04%
  • Assamese
    1K
    0.04%

TikTok Finland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    1M
    5.99%
  • News & Entertainment
    1M
    5.89%
  • Apps
    1M
    5.89%
  • Apparel & Accessories
    1M
    5.82%
  • Life Services
    1M
    5.79%
  • Food & Beverage
    1M
    5.76%
  • Games
    989K
    5.62%
  • Business Services
    986K
    5.61%
  • Household Products
    949K
    5.4%
  • Travel
    938K
    5.33%
  • Home Improvement
    914K
    5.2%
  • E-Commerce
    901K
    5.12%
  • Tech & Electronics
    891K
    5.07%
  • Education
    888K
    5.05%
  • Vehicles & Transportation
    855K
    4.86%
  • Appliances
    830K
    4.72%
  • Sports & Outdoors
    810K
    4.61%
  • Financial Services
    693K
    3.94%
  • Pets
    430K
    2.44%
  • Baby, Kids & Maternity
    335K
    1.9%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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