TikTok Ad Targeting & Audience in Finland 2022

by Werner Geyser Last Updated: February 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Finland. TikTok Ad Targeting in Finland now has more than 1.8M Audience.

In January 2024, Ad Targeting in Finland exceeds 1.7M.

In February 2024, Ad Targeting in Finland exceeds 1.8M, an increase of +28K, and the GDP per capita in Finland is $49K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Finland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    899K
    49.37%
  • FEMALE
    922K
    50.63%

TikTok Targeting Audience Finland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.05%
  • 18-24
    768K
    42.11%
  • 25-34
    490K
    26.86%
  • 35-44
    257K
    14.09%
  • 45-54
    171K
    9.38%
  • 55+
    137K
    7.51%

TikTok Targeting Audience Finland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    769K
    55.56%
  • Samsung
    293K
    21.17%
  • OnePlus
    159K
    11.49%
  • Xiaomi
    72K
    5.2%
  • HUAWEI
    28K
    2.02%
  • Honor
    27K
    1.95%
  • Motorola
    12K
    0.87%
  • Nokia
    7K
    0.51%
  • SONY
    5K
    0.36%
  • OPPO
    3K
    0.22%
  • Zen Admire Unity
    1K
    0.07%
  • ZTE
    1K
    0.07%
  • Vivo
    1K
    0.07%
  • TECNO
    1K
    0.07%
  • RealMe
    1K
    0.07%
  • LG
    1K
    0.07%
  • Infinix
    1K
    0.07%
  • ITEL
    1K
    0.07%
  • Discovery
    1K
    0.07%

TikTok Targeting Audience Finland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Finnish
    1.3M
    71.02%
  • English
    372K
    20.26%
  • Swedish
    47K
    2.56%
  • Russian
    36K
    1.96%
  • Arabic
    17K
    0.93%
  • Ukrainian
    5K
    0.27%
  • Turkish
    5K
    0.27%
  • French
    5K
    0.27%
  • Thai
    4K
    0.22%
  • Spanish
    4K
    0.22%
  • Romanian
    3K
    0.16%
  • German
    3K
    0.16%
  • Vietnamese
    2K
    0.11%
  • Polish
    2K
    0.11%
  • Italian
    2K
    0.11%
  • Traditional Chinese
    1K
    0.05%
  • Telugu
    1K
    0.05%
  • Tamil
    1K
    0.05%
  • Rajasthani
    1K
    0.05%
  • Punjabi
    1K
    0.05%
  • Portuguese
    1K
    0.05%
  • Oriya
    1K
    0.05%
  • Marathi
    1K
    0.05%
  • Malayalam
    1K
    0.05%
  • Malay
    1K
    0.05%
  • Korean
    1K
    0.05%
  • Kannada
    1K
    0.05%
  • Japanese
    1K
    0.05%
  • Indonesian
    1K
    0.05%
  • Hungarian
    1K
    0.05%
  • Hindi
    1K
    0.05%
  • Hebrew
    1K
    0.05%
  • Haryanavi
    1K
    0.05%
  • Gujarati
    1K
    0.05%
  • Greek
    1K
    0.05%
  • Dutch
    1K
    0.05%
  • Czech
    1K
    0.05%
  • Bihari
    1K
    0.05%
  • Bengali
    1K
    0.05%
  • Assamese
    1K
    0.05%

TikTok Finland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    1.4M
    6.61%
  • News & Entertainment
    1.4M
    6.45%
  • Life Services
    1.4M
    6.41%
  • Beauty & Personal Care
    1.4M
    6.35%
  • Food & Beverage
    1.4M
    6.33%
  • Games
    1.3M
    6.03%
  • Apparel & Accessories
    1.3M
    5.95%
  • Appliances
    1.3M
    5.88%
  • Education
    1.2M
    5.57%
  • Tech & Electronics
    1.2M
    5.44%
  • Business Services
    1.2M
    5.39%
  • Travel
    1.1M
    5.28%
  • Vehicles & Transportation
    1.1M
    5.24%
  • Household Products
    1.1M
    5.17%
  • Home Improvement
    932K
    4.17%
  • Sports & Outdoors
    862K
    3.86%
  • E-Commerce
    758K
    3.39%
  • Baby, Kids & Maternity
    571K
    2.55%
  • Pets
    521K
    2.33%
  • Financial Services
    353K
    1.58%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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