TikTok Ad Targeting & Audience in Taiwan 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Taiwan. TikTok Ad Targeting in Taiwan now has more than 10.3M Audience.

In February 2026, Ad Targeting in Taiwan exceeds 10M.

In March 2026, Ad Targeting in Taiwan exceeds 10.3M, an increase of +261K, and the GDP per capita in Taiwan is $24K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Taiwan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    4.6M
    44.88%
  • FEMALE
    5.6M
    55.12%

TikTok Targeting Audience Taiwan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    1.4M
    14.47%
  • 25-34
    3M
    29.96%
  • 35-44
    3.1M
    30.35%
  • 45-54
    1.3M
    13.49%
  • 55+
    1.2M
    11.71%

TikTok Targeting Audience Taiwan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1.9M
    57.68%
  • Samsung
    593K
    17.14%
  • OPPO
    431K
    12.46%
  • Xiaomi
    169K
    4.89%
  • Vivo
    166K
    4.8%
  • RealMe
    48K
    1.39%
  • HUAWEI
    18K
    0.52%
  • SONY
    14K
    0.4%
  • Honor
    5K
    0.14%
  • Motorola
    4K
    0.12%
  • LG
    4K
    0.12%
  • Nokia
    3K
    0.09%
  • Infinix
    3K
    0.09%
  • Zen Admire Unity
    1K
    0.03%
  • ZTE
    1K
    0.03%
  • TECNO
    1K
    0.03%
  • OnePlus
    1K
    0.03%
  • ITEL
    1K
    0.03%
  • Discovery
    1K
    0.03%

TikTok Targeting Audience Taiwan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Traditional Chinese
    8.1M
    76.98%
  • English
    671K
    6.32%
  • Indonesian
    651K
    6.13%
  • Vietnamese
    554K
    5.22%
  • Japanese
    187K
    1.76%
  • Thai
    143K
    1.35%
  • Korean
    39K
    0.37%
  • Malay
    35K
    0.33%
  • Tamil
    34K
    0.32%
  • Spanish
    25K
    0.24%
  • Telugu
    18K
    0.17%
  • Turkish
    11K
    0.1%
  • Italian
    9K
    0.08%
  • Malayalam
    7K
    0.07%
  • Swedish
    6K
    0.06%
  • Portuguese
    6K
    0.06%
  • Russian
    5K
    0.05%
  • Polish
    5K
    0.05%
  • French
    5K
    0.05%
  • Dutch
    5K
    0.05%
  • Arabic
    5K
    0.05%
  • Kannada
    3K
    0.03%
  • Hindi
    3K
    0.03%
  • German
    2K
    0.02%
  • Ukrainian
    1K
    0.01%
  • Romanian
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Marathi
    1K
    0.01%
  • Hungarian
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Finnish
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Taiwan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    6M
    8.63%
  • Apps
    5.9M
    8.44%
  • News & Entertainment
    5.6M
    7.97%
  • Apparel & Accessories
    4.8M
    6.9%
  • Food & Beverage
    4.7M
    6.81%
  • Beauty & Personal Care
    4.6M
    6.56%
  • Tech & Electronics
    4.2M
    6.08%
  • Household Products
    4.1M
    5.95%
  • Business Services
    4M
    5.75%
  • Home Improvement
    3.7M
    5.39%
  • Life Services
    3.7M
    5.28%
  • Appliances
    3.6M
    5.22%
  • Vehicles & Transportation
    3M
    4.37%
  • Travel
    2.9M
    4.14%
  • Financial Services
    2.1M
    3.13%
  • Education
    2M
    2.89%
  • Baby, Kids & Maternity
    1.6M
    2.29%
  • Sports & Outdoors
    1.5M
    2.21%
  • Pets
    885K
    1.26%
  • E-Commerce
    525K
    0.75%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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