TikTok Ad Targeting & Audience in Taiwan 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Taiwan. TikTok Ad Targeting in Taiwan now has more than 11M Audience.

In September 2026, Ad Targeting in Taiwan exceeds 10.9M.

In October 2026, Ad Targeting in Taiwan exceeds 11M, an increase of +57K, and the GDP per capita in Taiwan is $24K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Taiwan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    4.1M
    37.26%
  • FEMALE
    6.9M
    62.74%

TikTok Targeting Audience Taiwan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    1.4M
    12.77%
  • 25-34
    3.3M
    30.01%
  • 35-44
    3.9M
    35.52%
  • 45-54
    1.3M
    12.46%
  • 55+
    1M
    9.23%

TikTok Targeting Audience Taiwan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1.7M
    59.7%
  • Samsung
    493K
    16.63%
  • OPPO
    343K
    11.57%
  • Vivo
    147K
    4.96%
  • Xiaomi
    134K
    4.52%
  • RealMe
    36K
    1.21%
  • HUAWEI
    12K
    0.4%
  • SONY
    11K
    0.37%
  • LG
    4K
    0.13%
  • Nokia
    3K
    0.1%
  • Motorola
    3K
    0.1%
  • Infinix
    2K
    0.07%
  • Zen Admire Unity
    1K
    0.03%
  • ZTE
    1K
    0.03%
  • TECNO
    1K
    0.03%
  • OnePlus
    1K
    0.03%
  • ITEL
    1K
    0.03%
  • Honor
    1K
    0.03%
  • Discovery
    1K
    0.03%

TikTok Targeting Audience Taiwan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Traditional Chinese
    8.4M
    75.11%
  • English
    787K
    6.99%
  • Indonesian
    722K
    6.41%
  • Vietnamese
    656K
    5.83%
  • Japanese
    183K
    1.63%
  • Thai
    163K
    1.45%
  • Tamil
    42K
    0.37%
  • Malay
    40K
    0.36%
  • Korean
    39K
    0.35%
  • Russian
    31K
    0.28%
  • Spanish
    27K
    0.24%
  • Telugu
    22K
    0.2%
  • Turkish
    15K
    0.13%
  • Malayalam
    8K
    0.07%
  • Swedish
    7K
    0.06%
  • Italian
    7K
    0.06%
  • Portuguese
    6K
    0.05%
  • Polish
    6K
    0.05%
  • French
    5K
    0.04%
  • Arabic
    5K
    0.04%
  • Kannada
    4K
    0.04%
  • Dutch
    4K
    0.04%
  • Hindi
    3K
    0.03%
  • Romanian
    2K
    0.02%
  • Marathi
    2K
    0.02%
  • German
    2K
    0.02%
  • Ukrainian
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hungarian
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Finnish
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Taiwan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    9.8M
    8.02%
  • Food & Beverage
    9M
    7.36%
  • Education
    8.5M
    6.95%
  • Life Services
    8.2M
    6.74%
  • Apps
    8.1M
    6.69%
  • Apparel & Accessories
    7.4M
    6.04%
  • Games
    6.9M
    5.7%
  • Tech & Electronics
    6.9M
    5.69%
  • Appliances
    6.4M
    5.28%
  • Sports & Outdoors
    6.4M
    5.27%
  • Business Services
    6.2M
    5.11%
  • Travel
    6M
    4.96%
  • Beauty & Personal Care
    5.7M
    4.66%
  • Vehicles & Transportation
    5.3M
    4.39%
  • Home Improvement
    5.1M
    4.21%
  • Household Products
    4.8M
    3.93%
  • Pets
    3.9M
    3.25%
  • Financial Services
    3.4M
    2.82%
  • Baby, Kids & Maternity
    2.5M
    2.09%
  • E-Commerce
    999K
    0.82%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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