TikTok Ad Targeting & Audience in Singapore 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Singapore. TikTok Ad Targeting in Singapore now has more than 5.6M Audience.

In September 2026, Ad Targeting in Singapore exceeds 5.5M.

In October 2026, Ad Targeting in Singapore exceeds 5.6M, an increase of +80K, and the GDP per capita in Singapore is $59.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Singapore Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    2.2M
    39.45%
  • FEMALE
    3.3M
    60.55%

TikTok Targeting Audience Singapore Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.02%
  • 18-24
    796K
    14.18%
  • 25-34
    2.5M
    45.33%
  • 35-44
    1.1M
    20.27%
  • 45-54
    548K
    9.76%
  • 55+
    587K
    10.45%

TikTok Targeting Audience Singapore Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    727K
    56.58%
  • Samsung
    223K
    17.35%
  • OPPO
    148K
    11.52%
  • Vivo
    68K
    5.29%
  • Xiaomi
    59K
    4.59%
  • HUAWEI
    23K
    1.79%
  • RealMe
    17K
    1.32%
  • OnePlus
    4K
    0.31%
  • Honor
    4K
    0.31%
  • TECNO
    2K
    0.16%
  • Infinix
    2K
    0.16%
  • Zen Admire Unity
    1K
    0.08%
  • ZTE
    1K
    0.08%
  • SONY
    1K
    0.08%
  • Nokia
    1K
    0.08%
  • Motorola
    1K
    0.08%
  • LG
    1K
    0.08%
  • ITEL
    1K
    0.08%
  • Discovery
    1K
    0.08%

TikTok Targeting Audience Singapore Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    4.4M
    69.01%
  • Tamil
    337K
    5.19%
  • Indonesian
    296K
    4.56%
  • Traditional Chinese
    227K
    3.5%
  • Malay
    201K
    3.1%
  • Vietnamese
    152K
    2.34%
  • Telugu
    120K
    1.85%
  • Russian
    90K
    1.39%
  • Thai
    69K
    1.06%
  • Spanish
    57K
    0.88%
  • Japanese
    55K
    0.85%
  • French
    40K
    0.62%
  • Arabic
    40K
    0.62%
  • Turkish
    37K
    0.57%
  • Korean
    35K
    0.54%
  • Portuguese
    31K
    0.48%
  • Malayalam
    27K
    0.42%
  • Hindi
    26K
    0.4%
  • Italian
    24K
    0.37%
  • Swedish
    21K
    0.32%
  • Polish
    21K
    0.32%
  • Bengali
    20K
    0.31%
  • Dutch
    16K
    0.25%
  • Kannada
    12K
    0.18%
  • Punjabi
    10K
    0.15%
  • Marathi
    7K
    0.11%
  • Finnish
    7K
    0.11%
  • Romanian
    6K
    0.09%
  • Hungarian
    6K
    0.09%
  • Gujarati
    6K
    0.09%
  • German
    4K
    0.06%
  • Ukrainian
    3K
    0.05%
  • Hebrew
    2K
    0.03%
  • Rajasthani
    1K
    0.02%
  • Oriya
    1K
    0.02%
  • Haryanavi
    1K
    0.02%
  • Greek
    1K
    0.02%
  • Czech
    1K
    0.02%
  • Bihari
    1K
    0.02%
  • Assamese
    1K
    0.02%

TikTok Singapore Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    5.1M
    7.62%
  • Food & Beverage
    4.8M
    7.23%
  • Apps
    4.4M
    6.64%
  • Apparel & Accessories
    4.3M
    6.42%
  • Education
    4.2M
    6.4%
  • Life Services
    4.2M
    6.39%
  • Tech & Electronics
    3.6M
    5.46%
  • Sports & Outdoors
    3.6M
    5.42%
  • Appliances
    3.5M
    5.36%
  • Business Services
    3.5M
    5.33%
  • Beauty & Personal Care
    3.5M
    5.29%
  • Travel
    3.5M
    5.24%
  • Games
    3.4M
    5.21%
  • Home Improvement
    3M
    4.54%
  • Vehicles & Transportation
    2.9M
    4.39%
  • Household Products
    2.8M
    4.27%
  • Financial Services
    1.9M
    2.9%
  • Pets
    1.8M
    2.78%
  • Baby, Kids & Maternity
    1.5M
    2.35%
  • E-Commerce
    523K
    0.78%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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