TikTok Ad Targeting & Audience in Singapore 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Singapore. TikTok Ad Targeting in Singapore now has more than 3.9M Audience.

In November 2025, Ad Targeting in Singapore exceeds 4M.

In December 2025, Ad Targeting in Singapore exceeds 3.9M, an increase of -51K, and the GDP per capita in Singapore is $59.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Singapore Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.9M
    48.6%
  • FEMALE
    2M
    51.4%

TikTok Targeting Audience Singapore Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.03%
  • 18-24
    546K
    13.78%
  • 25-34
    1.6M
    40.51%
  • 35-44
    873K
    22.03%
  • 45-54
    492K
    12.42%
  • 55+
    445K
    11.23%

TikTok Targeting Audience Singapore Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    567K
    45.11%
  • Samsung
    291K
    23.15%
  • OPPO
    179K
    14.24%
  • Vivo
    76K
    6.05%
  • Xiaomi
    71K
    5.65%
  • HUAWEI
    28K
    2.23%
  • RealMe
    24K
    1.91%
  • Infinix
    4K
    0.32%
  • Honor
    4K
    0.32%
  • OnePlus
    3K
    0.24%
  • TECNO
    2K
    0.16%
  • Zen Admire Unity
    1K
    0.08%
  • ZTE
    1K
    0.08%
  • SONY
    1K
    0.08%
  • Nokia
    1K
    0.08%
  • Motorola
    1K
    0.08%
  • LG
    1K
    0.08%
  • ITEL
    1K
    0.08%
  • Discovery
    1K
    0.08%

TikTok Targeting Audience Singapore Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    3.3M
    71.75%
  • Tamil
    238K
    5.04%
  • Indonesian
    217K
    4.6%
  • Traditional Chinese
    195K
    4.13%
  • Malay
    173K
    3.67%
  • Vietnamese
    61K
    1.29%
  • Telugu
    55K
    1.17%
  • Japanese
    38K
    0.81%
  • Thai
    37K
    0.78%
  • Spanish
    34K
    0.72%
  • Malayalam
    25K
    0.53%
  • Korean
    23K
    0.49%
  • Bengali
    23K
    0.49%
  • French
    22K
    0.47%
  • Italian
    21K
    0.45%
  • Hindi
    19K
    0.4%
  • Portuguese
    18K
    0.38%
  • Turkish
    17K
    0.36%
  • Swedish
    14K
    0.3%
  • Russian
    14K
    0.3%
  • Polish
    13K
    0.28%
  • Dutch
    11K
    0.23%
  • Kannada
    10K
    0.21%
  • Arabic
    10K
    0.21%
  • Punjabi
    7K
    0.15%
  • Finnish
    7K
    0.15%
  • Gujarati
    6K
    0.13%
  • Marathi
    5K
    0.11%
  • Romanian
    4K
    0.08%
  • Hungarian
    4K
    0.08%
  • Hebrew
    2K
    0.04%
  • German
    2K
    0.04%
  • Ukrainian
    1K
    0.02%
  • Rajasthani
    1K
    0.02%
  • Oriya
    1K
    0.02%
  • Haryanavi
    1K
    0.02%
  • Greek
    1K
    0.02%
  • Czech
    1K
    0.02%
  • Bihari
    1K
    0.02%
  • Assamese
    1K
    0.02%

TikTok Singapore Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    2.6M
    6.72%
  • Apps
    2.5M
    6.44%
  • Beauty & Personal Care
    2.4M
    6.18%
  • Food & Beverage
    2.4M
    6.08%
  • Business Services
    2.3M
    6.01%
  • Apparel & Accessories
    2.3M
    5.87%
  • Life Services
    2.3M
    5.86%
  • Travel
    2.2M
    5.68%
  • Home Improvement
    2.2M
    5.57%
  • Tech & Electronics
    2.1M
    5.52%
  • Games
    2.1M
    5.41%
  • Household Products
    2.1M
    5.29%
  • Appliances
    2M
    5.05%
  • Vehicles & Transportation
    1.7M
    4.51%
  • Financial Services
    1.7M
    4.45%
  • Education
    1.6M
    4.22%
  • Sports & Outdoors
    1.1M
    3%
  • E-Commerce
    1.1M
    3%
  • Baby, Kids & Maternity
    1.1M
    3%
  • Pets
    841K
    2.12%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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