TikTok Ad Targeting & Audience in United Arab Emirates 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Arab Emirates. TikTok Ad Targeting in United Arab Emirates now has more than 14.2M Audience.

In November 2025, Ad Targeting in United Arab Emirates exceeds 14M.

In December 2025, Ad Targeting in United Arab Emirates exceeds 14.2M, an increase of +171K, and the GDP per capita in United Arab Emirates is $43.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United Arab Emirates Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.7M
    68.77%
  • FEMALE
    4.4M
    31.23%

TikTok Targeting Audience United Arab Emirates Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2.5M
    18.23%
  • 25-34
    7.2M
    50.8%
  • 35-44
    2.8M
    20.17%
  • 45-54
    973K
    6.85%
  • 55+
    560K
    3.94%

TikTok Targeting Audience United Arab Emirates Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    2M
    35.27%
  • Apple
    1.8M
    32.39%
  • Xiaomi
    471K
    8.09%
  • OPPO
    433K
    7.44%
  • Vivo
    299K
    5.14%
  • HUAWEI
    251K
    4.31%
  • Infinix
    101K
    1.74%
  • RealMe
    94K
    1.62%
  • TECNO
    72K
    1.24%
  • OnePlus
    59K
    1.01%
  • Honor
    51K
    0.88%
  • Nokia
    17K
    0.29%
  • Motorola
    12K
    0.21%
  • SONY
    6K
    0.1%
  • ITEL
    6K
    0.1%
  • LG
    5K
    0.09%
  • ZTE
    3K
    0.05%
  • Zen Admire Unity
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience United Arab Emirates Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    11.3M
    60.85%
  • Arabic
    3.6M
    19.69%
  • Hindi
    785K
    4.21%
  • Malayalam
    325K
    1.74%
  • Tamil
    293K
    1.57%
  • Bengali
    255K
    1.37%
  • French
    213K
    1.14%
  • Spanish
    200K
    1.07%
  • Telugu
    167K
    0.9%
  • Indonesian
    159K
    0.85%
  • Punjabi
    138K
    0.74%
  • Russian
    134K
    0.72%
  • Malay
    120K
    0.64%
  • Turkish
    95K
    0.51%
  • Portuguese
    82K
    0.44%
  • Italian
    70K
    0.38%
  • Japanese
    68K
    0.37%
  • Vietnamese
    62K
    0.33%
  • Marathi
    58K
    0.31%
  • Traditional Chinese
    50K
    0.27%
  • Polish
    46K
    0.25%
  • Gujarati
    42K
    0.23%
  • Swedish
    38K
    0.2%
  • Kannada
    37K
    0.2%
  • Hebrew
    34K
    0.18%
  • Thai
    33K
    0.18%
  • Dutch
    30K
    0.16%
  • Finnish
    23K
    0.12%
  • Romanian
    15K
    0.08%
  • Hungarian
    15K
    0.08%
  • Korean
    14K
    0.08%
  • German
    10K
    0.05%
  • Ukrainian
    5K
    0.03%
  • Czech
    2K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok United Arab Emirates Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    10.9M
    6.76%
  • News & Entertainment
    10.5M
    6.5%
  • Food & Beverage
    10.3M
    6.42%
  • Beauty & Personal Care
    10.1M
    6.24%
  • Business Services
    10M
    6.23%
  • Apparel & Accessories
    9.6M
    5.97%
  • Travel
    9.5M
    5.89%
  • Life Services
    9.4M
    5.81%
  • Tech & Electronics
    9.2M
    5.74%
  • Vehicles & Transportation
    9.1M
    5.64%
  • Games
    8.8M
    5.5%
  • Household Products
    8.5M
    5.26%
  • Appliances
    8.1M
    5.06%
  • Home Improvement
    8.1M
    5.03%
  • Education
    6.7M
    4.15%
  • E-Commerce
    5.2M
    3.25%
  • Sports & Outdoors
    5.2M
    3.21%
  • Financial Services
    5.1M
    3.17%
  • Baby, Kids & Maternity
    4.9M
    3.09%
  • Pets
    1.7M
    1.08%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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