TikTok Ads Targeting & Audience United Arab Emirates 2024

TikTok Ad Targeting & Audience in United Arab Emirates 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Arab Emirates. TikTok Ad Targeting in United Arab Emirates now has more than 15.2M Audience.

In September 2026, Ad Targeting in United Arab Emirates exceeds 14.7M.

In October 2026, Ad Targeting in United Arab Emirates exceeds 15.2M, an increase of +513K, and the GDP per capita in United Arab Emirates is $43.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience United Arab Emirates Gender

Gender

TikTok Target Audience

Percentage
MALE

9.8M

64.7%
FEMALE

5.3M

35.3%

TikTok Targeting Audience United Arab Emirates Age

Age

TikTok Target Audience

Percentage
13-17

1K

0.01%
18-24

2.4M

16.36%
25-34

7.8M

51.65%
35-44

3.2M

21.31%
45-54

1M

6.96%
55+

567K

3.72%

TikTok Targeting Audience United Arab Emirates Device

Device

TikTok Target Audience

Percentage
Apple

1.7M

38.24%
Samsung

1.3M

29.69%
Xiaomi

370K

8.06%
OPPO

342K

7.45%
Vivo

249K

5.42%
HUAWEI

184K

4.01%
Infinix

73K

1.59%
RealMe

68K

1.48%
TECNO

56K

1.22%
OnePlus

48K

1.05%
Honor

41K

0.89%
Nokia

13K

0.28%
Motorola

11K

0.24%
SONY

5K

0.11%
LG

5K

0.11%
ITEL

3K

0.07%
ZTE

2K

0.04%
Zen Admire Unity

1K

0.02%
Discovery

1K

0.02%

TikTok Targeting Audience United Arab Emirates Language

Lanuage

TikTok Target Audience

Percentage
English

12.4M

62.12%
Arabic

2.7M

13.77%
Russian

823K

4.12%
Hindi

770K

3.86%
Tamil

423K

2.12%
Malayalam

308K

1.54%
Telugu

263K

1.32%
Spanish

249K

1.25%
French

229K

1.15%
Bengali

193K

0.97%
Indonesian

176K

0.88%
Turkish

163K

0.82%
Malay

144K

0.72%
Punjabi

135K

0.68%
Portuguese

119K

0.6%
Vietnamese

111K

0.56%
Japanese

95K

0.48%
Italian

82K

0.41%
Polish

63K

0.32%
Marathi

62K

0.31%
Swedish

56K

0.28%
Traditional Chinese

49K

0.25%
Kannada

43K

0.22%
Thai

42K

0.21%
Dutch

40K

0.2%
Gujarati

37K

0.19%
Hebrew

24K

0.12%
Finnish

24K

0.12%
Korean

23K

0.12%
Romanian

20K

0.1%
Hungarian

18K

0.09%
Ukrainian

12K

0.06%
German

11K

0.06%
Czech

2K

0.01%
Rajasthani

1K

0.01%
Oriya

1K

0.01%
Haryanavi

1K

0.01%
Greek

1K

0.01%
Bihari

1K

0.01%
Assamese

1K

0.01%

TikTok United Arab Emirates Interests Targeting

Interest

TikTok Target Audience

Percentage
News & Entertainment

14.1M

7.43%
Food & Beverage

13.6M

7.13%
Apps

12.8M

6.72%
Apparel & Accessories

12.4M

6.51%
Life Services

12.3M

6.47%
Education

11.9M

6.26%
Business Services

11.1M

5.86%
Sports & Outdoors

10.9M

5.74%
Games

10.7M

5.63%
Travel

10.5M

5.51%
Tech & Electronics

10.3M

5.42%
Beauty & Personal Care

10.1M

5.33%
Vehicles & Transportation

9.5M

5.01%
Appliances

9.1M

4.82%
Home Improvement

8.5M

4.48%
Household Products

6.7M

3.51%
Financial Services

5.2M

2.72%
Pets

4.7M

2.48%
Baby, Kids & Maternity

3.8M

2.01%
E-Commerce

1.8M

0.95%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience	Include	Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Audience	Exclude	Exclude Lookalike or Custom Audiences
Demographics	Gender	Male, Female
	Age	13-17, 18-24, 25-34, 35-44, 45-54, 55+
	Location	Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
	Language	Delivery to users based on app language.
Interests and Behaviors	Interests	Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
	Purchase Intent	Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
	Behaviors	Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators. Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion". Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"
	Hashtags	Deliver ads to people who have engaged with hashtags over the past 7 days.
Device	Connection Type	WIFI, 2G, 3G, 4G, 5G
	Operation System	iOS & Android
	Operation System Version	Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
	Device Model	Delivery ads to users based on user's device model.
	Device Price	Deliver ads to users based on device pricing, ranging from no limit to $1000+.
	Carrier	Deliver ads to users based on mobile phone carriers.
Smart Targeting	Targeting Expansion	Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
	Automatic Targeting	Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
	Targeting Recommendations	TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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