TikTok Ad Targeting & Audience in Saudi Arabia 2022

by Werner Geyser Last Updated: December 2 2023 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Saudi Arabia. TikTok Ad Targeting in Saudi Arabia now has more than 39.3M Audience.

In November 2023, Ad Targeting in Saudi Arabia exceeds 38.4M.

In December 2023, Ad Targeting in Saudi Arabia exceeds 39.3M, an increase of +922K, and the GDP per capita in Saudi Arabia is $20.1 (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Saudi Arabia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    23.6M
    60.18%
  • FEMALE
    15.6M
    39.82%

TikTok Targeting Audience Saudi Arabia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    13.6M
    34.74%
  • 25-34
    15.8M
    40.23%
  • 35-44
    6.1M
    15.49%
  • 45-54
    1.7M
    4.46%
  • 55+
    1.9M
    5.07%

TikTok Targeting Audience Saudi Arabia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    16.7M
    56.38%
  • Samsung
    6.3M
    21.4%
  • HUAWEI
    2.1M
    7.12%
  • Xiaomi
    993K
    3.35%
  • OPPO
    708K
    2.39%
  • Vivo
    675K
    2.28%
  • TECNO
    605K
    2.04%
  • Honor
    524K
    1.77%
  • Infinix
    454K
    1.53%
  • RealMe
    179K
    0.6%
  • Motorola
    88K
    0.3%
  • Nokia
    83K
    0.28%
  • ITEL
    79K
    0.27%
  • OnePlus
    44K
    0.15%
  • ZTE
    17K
    0.06%
  • LG
    14K
    0.05%
  • SONY
    7K
    0.02%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Saudi Arabia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Arabic
    24.1M
    61.54%
  • English
    12.4M
    31.59%
  • Russian
    2.2M
    5.78%
  • Indonesian
    241K
    0.61%
  • French
    56K
    0.14%
  • Bengali
    39K
    0.1%
  • Turkish
    32K
    0.08%
  • Hindi
    10K
    0.03%
  • Spanish
    9K
    0.02%
  • Malay
    4K
    0.01%
  • Vietnamese
    3K
    0.01%
  • Traditional Chinese
    3K
    0.01%
  • Korean
    3K
    0.01%
  • German
    3K
    0.01%
  • Thai
    2K
    0.01%
  • Portuguese
    2K
    0.01%
  • Ukrainian
    1K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Kannada
    1K
    0%
  • Japanese
    1K
    0%
  • Italian
    1K
    0%
  • Hungarian
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Saudi Arabia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    35.1M
    6.95%
  • Apps
    34.2M
    6.77%
  • Apparel & Accessories
    34M
    6.73%
  • Beauty & Personal Care
    33.8M
    6.7%
  • Games
    33.4M
    6.61%
  • Food & Beverage
    32.3M
    6.4%
  • Life Services
    30.5M
    6.03%
  • Business Services
    30.1M
    5.95%
  • Travel
    27.2M
    5.39%
  • Sports & Outdoors
    26.5M
    5.24%
  • Vehicles & Transportation
    25.6M
    5.06%
  • Home Improvement
    24.6M
    4.88%
  • Appliances
    24.6M
    4.88%
  • Education
    23.8M
    4.71%
  • Tech & Electronics
    23.4M
    4.64%
  • Household Products
    21.6M
    4.28%
  • Baby, Kids & Maternity
    16.9M
    3.36%
  • Pets
    12.8M
    2.54%
  • Financial Services
    10M
    1.98%
  • E-Commerce
    4.4M
    0.87%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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