TikTok Ad Targeting & Audience in Saudi Arabia 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Saudi Arabia. TikTok Ad Targeting in Saudi Arabia now has more than 48M Audience.

In July 2026, Ad Targeting in Saudi Arabia exceeds 47.8M.

In August 2026, Ad Targeting in Saudi Arabia exceeds 48M, an increase of +215K, and the GDP per capita in Saudi Arabia is $20.1 (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Saudi Arabia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    28.3M
    58.97%
  • FEMALE
    19.7M
    41.03%

TikTok Targeting Audience Saudi Arabia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8.8M
    18.38%
  • 25-34
    24.8M
    51.66%
  • 35-44
    9M
    18.74%
  • 45-54
    2.8M
    5.89%
  • 55+
    2.5M
    5.34%

TikTok Targeting Audience Saudi Arabia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9M
    57.92%
  • Samsung
    3.2M
    21.02%
  • HUAWEI
    772K
    4.94%
  • Xiaomi
    590K
    3.77%
  • Vivo
    499K
    3.19%
  • OPPO
    478K
    3.06%
  • Infinix
    241K
    1.54%
  • TECNO
    221K
    1.41%
  • Honor
    214K
    1.37%
  • RealMe
    123K
    0.79%
  • Motorola
    44K
    0.28%
  • OnePlus
    41K
    0.26%
  • Nokia
    28K
    0.18%
  • ITEL
    16K
    0.1%
  • LG
    12K
    0.08%
  • ZTE
    8K
    0.05%
  • SONY
    4K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Saudi Arabia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Arabic
    31.1M
    51.76%
  • English
    21.4M
    35.59%
  • Spanish
    1.1M
    1.94%
  • Hindi
    940K
    1.56%
  • Tamil
    610K
    1.01%
  • Indonesian
    549K
    0.91%
  • Bengali
    546K
    0.91%
  • Turkish
    370K
    0.62%
  • French
    311K
    0.52%
  • Malay
    309K
    0.51%
  • Telugu
    300K
    0.5%
  • Malayalam
    287K
    0.48%
  • Portuguese
    272K
    0.45%
  • Japanese
    215K
    0.36%
  • Polish
    206K
    0.34%
  • Italian
    191K
    0.32%
  • Vietnamese
    155K
    0.26%
  • Traditional Chinese
    120K
    0.2%
  • Russian
    118K
    0.2%
  • Swedish
    116K
    0.19%
  • Marathi
    99K
    0.16%
  • Korean
    96K
    0.16%
  • Dutch
    89K
    0.15%
  • Kannada
    86K
    0.14%
  • Punjabi
    84K
    0.14%
  • Gujarati
    74K
    0.12%
  • Finnish
    70K
    0.12%
  • Romanian
    58K
    0.1%
  • Hungarian
    58K
    0.1%
  • Thai
    36K
    0.06%
  • German
    33K
    0.05%
  • Ukrainian
    12K
    0.02%
  • Hebrew
    11K
    0.02%
  • Czech
    9K
    0.01%
  • Greek
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Saudi Arabia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    38.1M
    6.03%
  • Food & Beverage
    38M
    6.01%
  • News & Entertainment
    37.6M
    5.96%
  • Beauty & Personal Care
    36.8M
    5.83%
  • Tech & Electronics
    36.5M
    5.78%
  • Travel
    36.1M
    5.72%
  • Life Services
    35.8M
    5.67%
  • Games
    35.7M
    5.66%
  • Apparel & Accessories
    35.5M
    5.63%
  • Business Services
    35.4M
    5.6%
  • Vehicles & Transportation
    33.8M
    5.36%
  • Home Improvement
    33.7M
    5.33%
  • Household Products
    32M
    5.08%
  • Appliances
    30.2M
    4.78%
  • Education
    30.2M
    4.78%
  • Financial Services
    28.1M
    4.45%
  • Sports & Outdoors
    24.5M
    3.88%
  • Baby, Kids & Maternity
    23M
    3.64%
  • Pets
    18.5M
    2.93%
  • E-Commerce
    11.8M
    1.88%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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