TikTok Ad Targeting & Audience in Saudi Arabia 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Saudi Arabia. TikTok Ad Targeting in Saudi Arabia now has more than 43.5M Audience.

In November 2025, Ad Targeting in Saudi Arabia exceeds 42.9M.

In December 2025, Ad Targeting in Saudi Arabia exceeds 43.5M, an increase of +606K, and the GDP per capita in Saudi Arabia is $20.1 (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Saudi Arabia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    27.3M
    62.9%
  • FEMALE
    16.1M
    37.1%

TikTok Targeting Audience Saudi Arabia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9M
    20.73%
  • 25-34
    22.2M
    51.13%
  • 35-44
    7.3M
    16.79%
  • 45-54
    2.5M
    5.76%
  • 55+
    2.4M
    5.59%

TikTok Targeting Audience Saudi Arabia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.9M
    55.96%
  • Samsung
    3.8M
    21.85%
  • HUAWEI
    944K
    5.33%
  • Xiaomi
    701K
    3.96%
  • Vivo
    562K
    3.17%
  • OPPO
    560K
    3.16%
  • Infinix
    293K
    1.65%
  • TECNO
    281K
    1.59%
  • Honor
    252K
    1.42%
  • RealMe
    151K
    0.85%
  • Motorola
    53K
    0.3%
  • OnePlus
    44K
    0.25%
  • Nokia
    35K
    0.2%
  • ITEL
    23K
    0.13%
  • LG
    16K
    0.09%
  • ZTE
    9K
    0.05%
  • SONY
    4K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Saudi Arabia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Arabic
    29M
    55.12%
  • English
    18.3M
    34.8%
  • Hindi
    813K
    1.54%
  • Spanish
    721K
    1.37%
  • Bengali
    554K
    1.05%
  • Indonesian
    443K
    0.84%
  • Tamil
    305K
    0.58%
  • French
    263K
    0.5%
  • Turkish
    223K
    0.42%
  • Malay
    217K
    0.41%
  • Malayalam
    204K
    0.39%
  • Russian
    164K
    0.31%
  • Telugu
    148K
    0.28%
  • Japanese
    142K
    0.27%
  • Portuguese
    140K
    0.27%
  • Traditional Chinese
    132K
    0.25%
  • Italian
    104K
    0.2%
  • Polish
    96K
    0.18%
  • Vietnamese
    66K
    0.13%
  • Marathi
    65K
    0.12%
  • Korean
    65K
    0.12%
  • Punjabi
    62K
    0.12%
  • Swedish
    53K
    0.1%
  • Gujarati
    52K
    0.1%
  • Kannada
    51K
    0.1%
  • Dutch
    46K
    0.09%
  • Finnish
    42K
    0.08%
  • Hungarian
    29K
    0.06%
  • German
    28K
    0.05%
  • Romanian
    27K
    0.05%
  • Thai
    22K
    0.04%
  • Hebrew
    9K
    0.02%
  • Ukrainian
    6K
    0.01%
  • Czech
    6K
    0.01%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Saudi Arabia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    34.6M
    6.53%
  • Food & Beverage
    33.8M
    6.38%
  • News & Entertainment
    33.2M
    6.26%
  • Beauty & Personal Care
    32.9M
    6.21%
  • Business Services
    32.9M
    6.2%
  • Games
    31.9M
    6.01%
  • Apparel & Accessories
    31.4M
    5.92%
  • Tech & Electronics
    30.6M
    5.76%
  • Life Services
    30.6M
    5.76%
  • Vehicles & Transportation
    30M
    5.65%
  • Home Improvement
    28.9M
    5.45%
  • Travel
    28.7M
    5.42%
  • Household Products
    27.4M
    5.16%
  • Appliances
    27M
    5.09%
  • Education
    25.7M
    4.84%
  • Financial Services
    19.4M
    3.66%
  • Sports & Outdoors
    18.5M
    3.49%
  • Baby, Kids & Maternity
    16.8M
    3.17%
  • E-Commerce
    8.3M
    1.56%
  • Pets
    7.8M
    1.47%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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