TikTok Ad Targeting & Audience in Saudi Arabia 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Saudi Arabia. TikTok Ad Targeting in Saudi Arabia now has more than 49.9M Audience.

In September 2026, Ad Targeting in Saudi Arabia exceeds 49.1M.

In October 2026, Ad Targeting in Saudi Arabia exceeds 49.9M, an increase of +727K, and the GDP per capita in Saudi Arabia is $20.1 (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Saudi Arabia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    30M
    60.17%
  • FEMALE
    19.8M
    39.83%

TikTok Targeting Audience Saudi Arabia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9M
    18.08%
  • 25-34
    25.9M
    52.08%
  • 35-44
    9.2M
    18.58%
  • 45-54
    2.9M
    5.92%
  • 55+
    2.6M
    5.33%

TikTok Targeting Audience Saudi Arabia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    8.9M
    58.11%
  • Samsung
    3.2M
    21.02%
  • HUAWEI
    742K
    4.84%
  • Xiaomi
    575K
    3.75%
  • Vivo
    492K
    3.21%
  • OPPO
    475K
    3.1%
  • Infinix
    237K
    1.55%
  • TECNO
    213K
    1.39%
  • Honor
    203K
    1.32%
  • RealMe
    112K
    0.73%
  • Motorola
    45K
    0.29%
  • OnePlus
    41K
    0.27%
  • Nokia
    25K
    0.16%
  • ITEL
    15K
    0.1%
  • LG
    13K
    0.08%
  • ZTE
    7K
    0.05%
  • SONY
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Saudi Arabia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Arabic
    32.1M
    52.22%
  • English
    22.1M
    36.01%
  • Spanish
    1.1M
    1.82%
  • Hindi
    885K
    1.44%
  • Tamil
    584K
    0.95%
  • Indonesian
    549K
    0.89%
  • Bengali
    543K
    0.88%
  • Turkish
    350K
    0.57%
  • French
    314K
    0.51%
  • Malay
    292K
    0.47%
  • Telugu
    283K
    0.46%
  • Malayalam
    267K
    0.43%
  • Portuguese
    248K
    0.4%
  • Japanese
    203K
    0.33%
  • Polish
    187K
    0.3%
  • Italian
    172K
    0.28%
  • Vietnamese
    145K
    0.24%
  • Traditional Chinese
    120K
    0.19%
  • Russian
    109K
    0.18%
  • Swedish
    108K
    0.18%
  • Korean
    91K
    0.15%
  • Marathi
    89K
    0.14%
  • Kannada
    83K
    0.13%
  • Dutch
    82K
    0.13%
  • Punjabi
    77K
    0.13%
  • Gujarati
    67K
    0.11%
  • Finnish
    64K
    0.1%
  • Hungarian
    54K
    0.09%
  • Romanian
    52K
    0.08%
  • Thai
    37K
    0.06%
  • German
    30K
    0.05%
  • Ukrainian
    12K
    0.02%
  • Hebrew
    12K
    0.02%
  • Czech
    8K
    0.01%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Saudi Arabia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    47.4M
    7.09%
  • Food & Beverage
    46.2M
    6.91%
  • Apps
    43.5M
    6.5%
  • Apparel & Accessories
    42.9M
    6.42%
  • Life Services
    42.2M
    6.31%
  • Education
    41.1M
    6.15%
  • Games
    38.6M
    5.78%
  • Business Services
    37.6M
    5.62%
  • Beauty & Personal Care
    35.9M
    5.38%
  • Sports & Outdoors
    35.6M
    5.32%
  • Tech & Electronics
    35.4M
    5.3%
  • Travel
    34.5M
    5.16%
  • Appliances
    33.9M
    5.07%
  • Vehicles & Transportation
    32.8M
    4.92%
  • Home Improvement
    32.5M
    4.87%
  • Household Products
    27M
    4.04%
  • Financial Services
    24.8M
    3.72%
  • Pets
    15.9M
    2.39%
  • Baby, Kids & Maternity
    15.5M
    2.33%
  • E-Commerce
    4.8M
    0.73%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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