TikTok Ad Targeting & Audience in Italy 2022

by Werner Geyser Last Updated: July 3 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Italy. TikTok Ad Targeting in Italy now has more than 21.7M Audience.

In June 2024, Ad Targeting in Italy exceeds 21.2M.

In July 2024, Ad Targeting in Italy exceeds 21.7M, an increase of +486K, and the GDP per capita in Italy is $31.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Italy Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10.8M
    49.85%
  • FEMALE
    10.9M
    50.15%

TikTok Targeting Audience Italy Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    6.3M
    29.29%
  • 25-34
    4.9M
    22.64%
  • 35-44
    3.4M
    15.98%
  • 45-54
    3.4M
    15.81%
  • 55+
    3.5M
    16.28%

TikTok Targeting Audience Italy Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.9M
    41.23%
  • Samsung
    4.2M
    29.06%
  • Xiaomi
    2.2M
    15.27%
  • OPPO
    1M
    7.06%
  • HUAWEI
    499K
    3.44%
  • RealMe
    164K
    1.13%
  • Motorola
    124K
    0.85%
  • Honor
    102K
    0.7%
  • OnePlus
    61K
    0.42%
  • Vivo
    56K
    0.39%
  • LG
    29K
    0.2%
  • ZTE
    11K
    0.08%
  • Nokia
    9K
    0.06%
  • SONY
    4K
    0.03%
  • Infinix
    4K
    0.03%
  • TECNO
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Italy Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Italian
    19.3M
    88.94%
  • English
    1.4M
    6.67%
  • French
    184K
    0.85%
  • Romanian
    178K
    0.82%
  • Spanish
    134K
    0.62%
  • German
    109K
    0.5%
  • Arabic
    95K
    0.44%
  • Russian
    79K
    0.36%
  • Ukrainian
    43K
    0.2%
  • Polish
    32K
    0.15%
  • Portuguese
    16K
    0.07%
  • Dutch
    13K
    0.06%
  • Turkish
    10K
    0.05%
  • Hungarian
    9K
    0.04%
  • Swedish
    8K
    0.04%
  • Czech
    8K
    0.04%
  • Traditional Chinese
    5K
    0.02%
  • Greek
    5K
    0.02%
  • Thai
    3K
    0.01%
  • Finnish
    2K
    0.01%
  • Vietnamese
    1K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Korean
    1K
    0%
  • Kannada
    1K
    0%
  • Japanese
    1K
    0%
  • Indonesian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Italy Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    17.5M
    6.04%
  • News & Entertainment
    16.7M
    5.76%
  • Beauty & Personal Care
    16.6M
    5.73%
  • Travel
    16.4M
    5.67%
  • Apparel & Accessories
    16.3M
    5.63%
  • Food & Beverage
    16.2M
    5.61%
  • Appliances
    16M
    5.53%
  • Life Services
    15.9M
    5.5%
  • Games
    15.8M
    5.45%
  • Vehicles & Transportation
    15.7M
    5.42%
  • Business Services
    15.2M
    5.24%
  • Household Products
    14.3M
    4.94%
  • Tech & Electronics
    13.7M
    4.75%
  • Sports & Outdoors
    13.4M
    4.63%
  • Education
    13.1M
    4.52%
  • Home Improvement
    13M
    4.5%
  • Pets
    11.5M
    3.99%
  • Financial Services
    10.7M
    3.71%
  • Baby, Kids & Maternity
    10.7M
    3.71%
  • E-Commerce
    10.5M
    3.65%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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