TikTok Ad Targeting & Audience in Italy 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Italy. TikTok Ad Targeting in Italy now has more than 25.2M Audience.

In July 2026, Ad Targeting in Italy exceeds 25.2M.

In August 2026, Ad Targeting in Italy exceeds 25.2M, an increase of +13K, and the GDP per capita in Italy is $31.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Italy Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    8M
    31.84%
  • FEMALE
    17.2M
    68.16%

TikTok Targeting Audience Italy Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    4.3M
    17.42%
  • 25-34
    5.6M
    22.34%
  • 35-44
    4.4M
    17.43%
  • 45-54
    5.1M
    20.27%
  • 55+
    5.6M
    22.54%

TikTok Targeting Audience Italy Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.7M
    45.86%
  • Samsung
    2.2M
    28.11%
  • Xiaomi
    977K
    12.05%
  • OPPO
    627K
    7.73%
  • HUAWEI
    223K
    2.75%
  • RealMe
    82K
    1.01%
  • Motorola
    53K
    0.65%
  • Honor
    44K
    0.54%
  • Vivo
    43K
    0.53%
  • OnePlus
    36K
    0.44%
  • LG
    10K
    0.12%
  • ZTE
    4K
    0.05%
  • Nokia
    4K
    0.05%
  • SONY
    2K
    0.02%
  • Infinix
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • TECNO
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Italy Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Italian
    22.3M
    66.25%
  • English
    3.4M
    10.14%
  • Tamil
    1.3M
    4.09%
  • Portuguese
    876K
    2.59%
  • Telugu
    704K
    2.08%
  • Spanish
    695K
    2.06%
  • French
    564K
    1.67%
  • Romanian
    484K
    1.43%
  • Russian
    332K
    0.98%
  • Swedish
    311K
    0.92%
  • German
    295K
    0.87%
  • Dutch
    289K
    0.85%
  • Turkish
    264K
    0.78%
  • Vietnamese
    257K
    0.76%
  • Malayalam
    248K
    0.73%
  • Polish
    228K
    0.67%
  • Arabic
    194K
    0.57%
  • Kannada
    139K
    0.41%
  • Malay
    128K
    0.38%
  • Traditional Chinese
    121K
    0.36%
  • Japanese
    89K
    0.26%
  • Ukrainian
    76K
    0.22%
  • Punjabi
    64K
    0.19%
  • Thai
    51K
    0.15%
  • Hindi
    45K
    0.13%
  • Marathi
    33K
    0.1%
  • Korean
    27K
    0.08%
  • Hungarian
    23K
    0.07%
  • Indonesian
    12K
    0.04%
  • Finnish
    11K
    0.03%
  • Bengali
    11K
    0.03%
  • Czech
    9K
    0.03%
  • Greek
    8K
    0.02%
  • Gujarati
    6K
    0.02%
  • Hebrew
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Italy Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Business Services
    14.2M
    5.9%
  • Beauty & Personal Care
    14.2M
    5.88%
  • News & Entertainment
    14.1M
    5.85%
  • Tech & Electronics
    13.7M
    5.69%
  • Apps
    13.7M
    5.69%
  • Apparel & Accessories
    13.6M
    5.64%
  • Household Products
    13.5M
    5.61%
  • Home Improvement
    13.4M
    5.57%
  • Food & Beverage
    13.4M
    5.57%
  • Appliances
    13.3M
    5.54%
  • Travel
    13.2M
    5.47%
  • Life Services
    12.6M
    5.25%
  • Vehicles & Transportation
    12.6M
    5.23%
  • Games
    11.7M
    4.88%
  • Pets
    11.6M
    4.84%
  • Sports & Outdoors
    11.2M
    4.65%
  • Education
    10.1M
    4.2%
  • Financial Services
    9.7M
    4.05%
  • E-Commerce
    6.7M
    2.79%
  • Baby, Kids & Maternity
    4M
    1.69%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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