TikTok Ad Targeting & Audience in Italy 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Italy. TikTok Ad Targeting in Italy now has more than 25.6M Audience.

In September 2026, Ad Targeting in Italy exceeds 25.2M.

In October 2026, Ad Targeting in Italy exceeds 25.6M, an increase of +384K, and the GDP per capita in Italy is $31.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Italy Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    7.8M
    30.76%
  • FEMALE
    17.7M
    69.24%

TikTok Targeting Audience Italy Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    4.3M
    16.93%
  • 25-34
    5.5M
    21.81%
  • 35-44
    4.2M
    16.68%
  • 45-54
    5.4M
    21.26%
  • 55+
    5.9M
    23.31%

TikTok Targeting Audience Italy Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.4M
    45.49%
  • Samsung
    2.1M
    28.46%
  • Xiaomi
    916K
    11.96%
  • OPPO
    600K
    7.84%
  • HUAWEI
    209K
    2.73%
  • RealMe
    78K
    1.02%
  • Motorola
    50K
    0.65%
  • Vivo
    42K
    0.55%
  • Honor
    42K
    0.55%
  • OnePlus
    35K
    0.46%
  • LG
    9K
    0.12%
  • Nokia
    4K
    0.05%
  • ZTE
    3K
    0.04%
  • Infinix
    2K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • TECNO
    1K
    0.01%
  • SONY
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Italy Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Italian
    23M
    66.52%
  • English
    3.3M
    9.71%
  • Tamil
    1.5M
    4.35%
  • Portuguese
    941K
    2.72%
  • Telugu
    793K
    2.29%
  • Spanish
    692K
    2%
  • Romanian
    519K
    1.5%
  • French
    499K
    1.44%
  • Russian
    348K
    1.01%
  • Swedish
    337K
    0.97%
  • Turkish
    309K
    0.89%
  • Vietnamese
    294K
    0.85%
  • Malayalam
    258K
    0.75%
  • Dutch
    242K
    0.7%
  • Polish
    223K
    0.64%
  • Arabic
    207K
    0.6%
  • German
    182K
    0.53%
  • Kannada
    143K
    0.41%
  • Malay
    136K
    0.39%
  • Traditional Chinese
    119K
    0.34%
  • Japanese
    93K
    0.27%
  • Ukrainian
    79K
    0.23%
  • Punjabi
    66K
    0.19%
  • Thai
    56K
    0.16%
  • Hindi
    44K
    0.13%
  • Marathi
    35K
    0.1%
  • Korean
    28K
    0.08%
  • Hungarian
    15K
    0.04%
  • Finnish
    12K
    0.03%
  • Indonesian
    11K
    0.03%
  • Bengali
    11K
    0.03%
  • Greek
    9K
    0.03%
  • Gujarati
    6K
    0.02%
  • Czech
    5K
    0.01%
  • Hebrew
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Italy Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    17.6M
    7.12%
  • Food & Beverage
    16.9M
    6.84%
  • Education
    16.5M
    6.65%
  • Apparel & Accessories
    15.9M
    6.43%
  • Apps
    15.8M
    6.38%
  • Life Services
    15M
    6.04%
  • Sports & Outdoors
    14.5M
    5.86%
  • Business Services
    13.6M
    5.51%
  • Beauty & Personal Care
    13.6M
    5.51%
  • Appliances
    13.2M
    5.33%
  • Travel
    13M
    5.27%
  • Tech & Electronics
    12.6M
    5.1%
  • Vehicles & Transportation
    12.5M
    5.05%
  • Games
    12.4M
    5.01%
  • Home Improvement
    12M
    4.83%
  • Household Products
    10.3M
    4.15%
  • Pets
    7.8M
    3.14%
  • Baby, Kids & Maternity
    6.2M
    2.51%
  • Financial Services
    6.1M
    2.47%
  • E-Commerce
    1.9M
    0.8%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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