TikTok Ad Targeting & Audience in Russia 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Russia. TikTok Ad Targeting in Russia now has more than 75.3M Audience.

In November 2025, Ad Targeting in Russia exceeds 74.5M.

In December 2025, Ad Targeting in Russia exceeds 75.3M, an increase of +752K, and the GDP per capita in Russia is $10.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience Russia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    46.1M
    61.31%
  • FEMALE
    29.1M
    38.69%

TikTok Targeting Audience Russia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    14.7M
    19.63%
  • 25-34
    33.3M
    44.3%
  • 35-44
    11.2M
    14.88%
  • 45-54
    7.4M
    9.9%
  • 55+
    8.4M
    11.28%

TikTok Targeting Audience Russia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    7.9M
    25.64%
  • Samsung
    7.8M
    25.45%
  • Xiaomi
    7.8M
    25.41%
  • Honor
    2.2M
    7.41%
  • RealMe
    1.4M
    4.71%
  • HUAWEI
    1.3M
    4.49%
  • OPPO
    539K
    1.75%
  • Vivo
    512K
    1.66%
  • TECNO
    456K
    1.48%
  • Infinix
    249K
    0.81%
  • ZTE
    93K
    0.3%
  • ITEL
    85K
    0.28%
  • OnePlus
    78K
    0.25%
  • Nokia
    62K
    0.2%
  • SONY
    20K
    0.06%
  • Motorola
    19K
    0.06%
  • LG
    12K
    0.04%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Russia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    74.1M
    94.94%
  • English
    2.5M
    3.3%
  • Turkish
    245K
    0.31%
  • Traditional Chinese
    167K
    0.21%
  • Ukrainian
    155K
    0.2%
  • Korean
    120K
    0.15%
  • Spanish
    77K
    0.1%
  • German
    74K
    0.09%
  • Japanese
    72K
    0.09%
  • French
    69K
    0.09%
  • Tamil
    67K
    0.09%
  • Arabic
    62K
    0.08%
  • Vietnamese
    47K
    0.06%
  • Swedish
    42K
    0.05%
  • Telugu
    30K
    0.04%
  • Italian
    21K
    0.03%
  • Polish
    20K
    0.03%
  • Thai
    14K
    0.02%
  • Indonesian
    12K
    0.02%
  • Hebrew
    11K
    0.01%
  • Romanian
    9K
    0.01%
  • Portuguese
    9K
    0.01%
  • Finnish
    8K
    0.01%
  • Hindi
    7K
    0.01%
  • Malay
    5K
    0.01%
  • Dutch
    4K
    0.01%
  • Czech
    4K
    0.01%
  • Malayalam
    3K
    0%
  • Bengali
    3K
    0%
  • Marathi
    2K
    0%
  • Kannada
    2K
    0%
  • Hungarian
    2K
    0%
  • Gujarati
    2K
    0%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Russia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    52.2M
    17.23%
  • Life Services
    25M
    8.28%
  • Food & Beverage
    24.1M
    7.96%
  • News & Entertainment
    23.8M
    7.86%
  • Beauty & Personal Care
    23.2M
    7.67%
  • Apparel & Accessories
    23.1M
    7.63%
  • Household Products
    21.8M
    7.22%
  • Home Improvement
    19.7M
    6.53%
  • Business Services
    19.6M
    6.49%
  • Vehicles & Transportation
    15.1M
    5%
  • Tech & Electronics
    14.7M
    4.87%
  • Appliances
    9.5M
    3.15%
  • Education
    7.5M
    2.49%
  • Sports & Outdoors
    5.8M
    1.94%
  • Baby, Kids & Maternity
    4.1M
    1.38%
  • Apps
    4.1M
    1.38%
  • Pets
    2.5M
    0.85%
  • Travel
    2.5M
    0.85%
  • E-Commerce
    2.4M
    0.81%
  • Financial Services
    1.2M
    0.42%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected].

top-active