TikTok Ad Targeting & Audience in Russia 2024

by Werner Geyser Last Updated: September 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Russia. TikTok Ad Targeting in Russia now has more than 62.6M Audience.

In August 2024, Ad Targeting in Russia exceeds 61.8M.

In September 2024, Ad Targeting in Russia exceeds 62.6M, an increase of +829K, and the GDP per capita in Russia is $10.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Russia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    34.4M
    54.96%
  • FEMALE
    28.2M
    45.04%

TikTok Targeting Audience Russia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    19.6M
    31.37%
  • 25-34
    19.7M
    31.56%
  • 35-44
    10.3M
    16.5%
  • 45-54
    6.2M
    9.99%
  • 55+
    6.6M
    10.58%

TikTok Targeting Audience Russia Device

  • Device
    TikTok Target Audience
    Percentage
  • Xiaomi
    10.3M
    27.31%
  • Samsung
    9.7M
    25.71%
  • Apple
    8.4M
    22.14%
  • Honor
    3.1M
    8.28%
  • RealMe
    1.8M
    4.93%
  • HUAWEI
    1.6M
    4.37%
  • Vivo
    623K
    1.64%
  • TECNO
    610K
    1.6%
  • OPPO
    596K
    1.57%
  • Infinix
    325K
    0.85%
  • ZTE
    187K
    0.49%
  • ITEL
    165K
    0.43%
  • Nokia
    95K
    0.25%
  • OnePlus
    89K
    0.23%
  • SONY
    28K
    0.07%
  • Motorola
    24K
    0.06%
  • LG
    19K
    0.05%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Russia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    61M
    92.92%
  • English
    3.2M
    4.92%
  • Turkish
    199K
    0.3%
  • Traditional Chinese
    163K
    0.25%
  • Ukrainian
    142K
    0.22%
  • Japanese
    112K
    0.17%
  • Spanish
    110K
    0.17%
  • Korean
    108K
    0.16%
  • Arabic
    99K
    0.15%
  • German
    78K
    0.12%
  • French
    71K
    0.11%
  • Italian
    41K
    0.06%
  • Polish
    33K
    0.05%
  • Vietnamese
    29K
    0.04%
  • Portuguese
    24K
    0.04%
  • Hindi
    23K
    0.03%
  • Indonesian
    20K
    0.03%
  • Finnish
    17K
    0.03%
  • Tamil
    15K
    0.02%
  • Swedish
    15K
    0.02%
  • Romanian
    13K
    0.02%
  • Malay
    12K
    0.02%
  • Czech
    12K
    0.02%
  • Thai
    10K
    0.02%
  • Dutch
    10K
    0.02%
  • Hungarian
    9K
    0.01%
  • Telugu
    8K
    0.01%
  • Marathi
    7K
    0.01%
  • Malayalam
    7K
    0.01%
  • Gujarati
    6K
    0.01%
  • Bengali
    6K
    0.01%
  • Hebrew
    5K
    0.01%
  • Kannada
    4K
    0.01%
  • Punjabi
    3K
    0%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Russia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    45.2M
    11.12%
  • Life Services
    28.5M
    7.01%
  • News & Entertainment
    27.9M
    6.87%
  • Apparel & Accessories
    27.4M
    6.73%
  • Beauty & Personal Care
    27.3M
    6.7%
  • Food & Beverage
    26.7M
    6.56%
  • Household Products
    26.5M
    6.52%
  • Home Improvement
    23M
    5.65%
  • Business Services
    22.9M
    5.63%
  • Vehicles & Transportation
    20.5M
    5.06%
  • Tech & Electronics
    20.3M
    5.01%
  • Appliances
    16.7M
    4.1%
  • Sports & Outdoors
    15.1M
    3.73%
  • Education
    14M
    3.45%
  • Apps
    13.4M
    3.31%
  • Baby, Kids & Maternity
    12M
    2.96%
  • Travel
    11.3M
    2.79%
  • Pets
    10.8M
    2.66%
  • E-Commerce
    8.7M
    2.16%
  • Financial Services
    8M
    1.98%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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