TikTok Ad Targeting & Audience in Russia 2022

by Werner Geyser Last Updated: December 3 2022 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Russia. TikTok Ad Targeting in Russia now has more than 63.1M Audience.

In November 2022, Ad Targeting in Russia exceeds 63M.

In December 2022, Ad Targeting in Russia exceeds 63.1M, an increase of +137K, and the GDP per capita in Russia is $10.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Russia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    32.1M
    50.97%
  • FEMALE
    30.9M
    49.03%

TikTok Targeting Audience Russia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    21.2M
    33.58%
  • 25-34
    16.1M
    25.64%
  • 35-44
    14.1M
    22.34%
  • 45-54
    7.2M
    11.47%
  • 55+
    4.3M
    6.96%

TikTok Targeting Audience Russia Device

  • Device
    TikTok Target Audience
    Percentage
  • Xiaomi
    16M
    27.28%
  • Samsung
    14.4M
    24.62%
  • Apple
    12.6M
    21.42%
  • Honor
    6.8M
    11.64%
  • HUAWEI
    3.2M
    5.48%
  • RealMe
    2M
    3.51%
  • Vivo
    710K
    1.21%
  • OPPO
    708K
    1.2%
  • TECNO
    590K
    1%
  • ZTE
    518K
    0.88%
  • ITEL
    298K
    0.51%
  • Infinix
    228K
    0.39%
  • Nokia
    219K
    0.37%
  • OnePlus
    91K
    0.15%
  • SONY
    84K
    0.14%
  • LG
    64K
    0.11%
  • Motorola
    43K
    0.07%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Russia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    61.4M
    98.97%
  • English
    464K
    0.75%
  • Turkish
    60K
    0.1%
  • Ukrainian
    18K
    0.03%
  • Vietnamese
    14K
    0.02%
  • Arabic
    13K
    0.02%
  • French
    11K
    0.02%
  • Spanish
    9K
    0.01%
  • German
    8K
    0.01%
  • Korean
    4K
    0.01%
  • Traditional Chinese
    3K
    0%
  • Thai
    2K
    0%
  • Portuguese
    2K
    0%
  • Italian
    2K
    0%
  • Indonesian
    2K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Japanese
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Russia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    46.8M
    5.92%
  • Apparel & Accessories
    45.9M
    5.81%
  • Life Services
    45.8M
    5.8%
  • News & Entertainment
    45.4M
    5.75%
  • Food & Beverage
    44.8M
    5.67%
  • Beauty & Personal Care
    44.3M
    5.6%
  • Household Products
    43.7M
    5.53%
  • Business Services
    41.5M
    5.26%
  • Vehicles & Transportation
    41M
    5.19%
  • Appliances
    40.2M
    5.09%
  • Apps
    39.9M
    5.05%
  • Travel
    39.7M
    5.02%
  • Sports & Outdoors
    39.5M
    4.99%
  • Home Improvement
    38.2M
    4.83%
  • Education
    38M
    4.8%
  • Pets
    36.3M
    4.6%
  • Tech & Electronics
    36.2M
    4.58%
  • Baby, Kids & Maternity
    35.1M
    4.44%
  • Financial Services
    24.1M
    3.06%
  • E-Commerce
    23.8M
    3.01%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2022 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected]

Scan code to add assistant

Receive free VIP experience members

Each account can be free of charge once