TikTok Ad Targeting & Audience in Russia 2022

by Werner Geyser Last Updated: December 2 2023 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Russia. TikTok Ad Targeting in Russia now has more than 65.2M Audience.

In November 2023, Ad Targeting in Russia exceeds 64.8M.

In December 2023, Ad Targeting in Russia exceeds 65.2M, an increase of +419K, and the GDP per capita in Russia is $10.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Russia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    32.4M
    49.67%
  • FEMALE
    32.8M
    50.33%

TikTok Targeting Audience Russia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    21.2M
    32.53%
  • 25-34
    14.3M
    21.99%
  • 35-44
    14.2M
    21.86%
  • 45-54
    8.7M
    13.4%
  • 55+
    6.6M
    10.21%

TikTok Targeting Audience Russia Device

  • Device
    TikTok Target Audience
    Percentage
  • Xiaomi
    13.4M
    27.22%
  • Samsung
    12.2M
    24.87%
  • Apple
    11.1M
    22.62%
  • Honor
    4.5M
    9.26%
  • RealMe
    2.3M
    4.79%
  • HUAWEI
    2.2M
    4.62%
  • TECNO
    702K
    1.42%
  • OPPO
    656K
    1.33%
  • Vivo
    605K
    1.22%
  • Infinix
    399K
    0.81%
  • ZTE
    299K
    0.61%
  • ITEL
    267K
    0.54%
  • Nokia
    139K
    0.28%
  • OnePlus
    97K
    0.2%
  • SONY
    43K
    0.09%
  • LG
    32K
    0.06%
  • Motorola
    31K
    0.06%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Russia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    62.6M
    97.34%
  • English
    1.5M
    2.38%
  • Turkish
    66K
    0.1%
  • Vietnamese
    17K
    0.03%
  • Ukrainian
    16K
    0.02%
  • Arabic
    14K
    0.02%
  • French
    13K
    0.02%
  • Spanish
    6K
    0.01%
  • Korean
    4K
    0.01%
  • Thai
    3K
    0%
  • Indonesian
    3K
    0%
  • German
    3K
    0%
  • Traditional Chinese
    2K
    0%
  • Portuguese
    2K
    0%
  • Italian
    2K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Japanese
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Russia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    34.5M
    10.19%
  • Life Services
    23.2M
    6.85%
  • Apparel & Accessories
    23M
    6.78%
  • Beauty & Personal Care
    21.9M
    6.48%
  • News & Entertainment
    21.9M
    6.48%
  • Food & Beverage
    21.7M
    6.4%
  • Household Products
    21.6M
    6.39%
  • Home Improvement
    18.3M
    5.42%
  • Tech & Electronics
    16.9M
    4.99%
  • Business Services
    16.2M
    4.78%
  • Vehicles & Transportation
    15.8M
    4.69%
  • Sports & Outdoors
    13.7M
    4.05%
  • Appliances
    13.7M
    4.04%
  • Education
    12.3M
    3.65%
  • Apps
    12.1M
    3.58%
  • Travel
    11.8M
    3.49%
  • Pets
    11M
    3.26%
  • Baby, Kids & Maternity
    10.7M
    3.16%
  • Financial Services
    9.2M
    2.72%
  • E-Commerce
    8.8M
    2.61%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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