TikTok Ad Targeting & Audience in Russia 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Russia. TikTok Ad Targeting in Russia now has more than 66.4M Audience.

In September 2026, Ad Targeting in Russia exceeds 66.7M.

In October 2026, Ad Targeting in Russia exceeds 66.4M, an increase of -342K, and the GDP per capita in Russia is $10.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Russia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    36.4M
    54.86%
  • FEMALE
    29.9M
    45.14%

TikTok Targeting Audience Russia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9.7M
    14.73%
  • 25-34
    28.5M
    42.93%
  • 35-44
    13.2M
    19.92%
  • 45-54
    7.3M
    11.07%
  • 55+
    7.5M
    11.35%

TikTok Targeting Audience Russia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.3M
    25.86%
  • Samsung
    5.2M
    25.55%
  • Xiaomi
    5.1M
    24.95%
  • Honor
    1.4M
    7.04%
  • RealMe
    992K
    4.82%
  • HUAWEI
    992K
    4.82%
  • OPPO
    394K
    1.91%
  • Vivo
    362K
    1.76%
  • TECNO
    304K
    1.48%
  • Infinix
    159K
    0.77%
  • OnePlus
    54K
    0.26%
  • ZTE
    47K
    0.23%
  • ITEL
    42K
    0.2%
  • Nokia
    35K
    0.17%
  • Motorola
    13K
    0.06%
  • SONY
    11K
    0.05%
  • LG
    8K
    0.04%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Russia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    65.1M
    95.15%
  • English
    2M
    2.94%
  • Turkish
    270K
    0.39%
  • Traditional Chinese
    130K
    0.19%
  • Ukrainian
    125K
    0.18%
  • Tamil
    109K
    0.16%
  • Korean
    97K
    0.14%
  • Vietnamese
    71K
    0.1%
  • Swedish
    62K
    0.09%
  • Spanish
    59K
    0.09%
  • German
    58K
    0.08%
  • French
    57K
    0.08%
  • Japanese
    56K
    0.08%
  • Telugu
    49K
    0.07%
  • Arabic
    41K
    0.06%
  • Indonesian
    23K
    0.03%
  • Thai
    19K
    0.03%
  • Italian
    16K
    0.02%
  • Polish
    14K
    0.02%
  • Portuguese
    10K
    0.01%
  • Romanian
    6K
    0.01%
  • Hindi
    5K
    0.01%
  • Malay
    4K
    0.01%
  • Finnish
    4K
    0.01%
  • Hebrew
    3K
    0%
  • Malayalam
    2K
    0%
  • Greek
    2K
    0%
  • Dutch
    2K
    0%
  • Czech
    2K
    0%
  • Bengali
    2K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Kannada
    1K
    0%
  • Hungarian
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Russia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    48.4M
    13.32%
  • News & Entertainment
    37M
    10.2%
  • Food & Beverage
    25.8M
    7.11%
  • Education
    24M
    6.62%
  • Apps
    21.6M
    5.95%
  • Life Services
    20.5M
    5.64%
  • Business Services
    18.5M
    5.11%
  • Tech & Electronics
    17.9M
    4.94%
  • Sports & Outdoors
    17.9M
    4.93%
  • Apparel & Accessories
    17.3M
    4.78%
  • Appliances
    15.5M
    4.28%
  • Vehicles & Transportation
    15.2M
    4.18%
  • Beauty & Personal Care
    14.5M
    4.01%
  • Home Improvement
    14.1M
    3.9%
  • Household Products
    13M
    3.59%
  • Pets
    11.3M
    3.11%
  • Baby, Kids & Maternity
    10.7M
    2.96%
  • Travel
    10.2M
    2.81%
  • Financial Services
    6.4M
    1.76%
  • E-Commerce
    2.9M
    0.8%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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