TikTok Ad Targeting & Audience in Thailand 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Thailand. TikTok Ad Targeting in Thailand now has more than 76.8M Audience.

In July 2026, Ad Targeting in Thailand exceeds 76.6M.

In August 2026, Ad Targeting in Thailand exceeds 76.8M, an increase of +224K, and the GDP per capita in Thailand is $7.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Thailand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    30.4M
    39.6%
  • FEMALE
    46.4M
    60.4%

TikTok Targeting Audience Thailand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    12.2M
    15.93%
  • 25-34
    33.2M
    43.21%
  • 35-44
    14.8M
    19.36%
  • 45-54
    7.7M
    10.09%
  • 55+
    8.7M
    11.42%

TikTok Targeting Audience Thailand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    11.1M
    40.4%
  • OPPO
    5.1M
    18.73%
  • Samsung
    4.4M
    16.26%
  • Vivo
    3.9M
    14.22%
  • Xiaomi
    1.1M
    4.12%
  • RealMe
    903K
    3.26%
  • HUAWEI
    425K
    1.54%
  • Infinix
    155K
    0.56%
  • Honor
    65K
    0.23%
  • Motorola
    46K
    0.17%
  • TECNO
    45K
    0.16%
  • ITEL
    38K
    0.14%
  • OnePlus
    20K
    0.07%
  • Nokia
    18K
    0.07%
  • ZTE
    12K
    0.04%
  • LG
    5K
    0.02%
  • SONY
    4K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Thailand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Thai
    68.1M
    87.19%
  • English
    7.9M
    10.1%
  • Vietnamese
    810K
    1.04%
  • Traditional Chinese
    329K
    0.42%
  • Turkish
    122K
    0.16%
  • Japanese
    107K
    0.14%
  • Korean
    105K
    0.13%
  • Spanish
    76K
    0.1%
  • Tamil
    75K
    0.1%
  • Arabic
    63K
    0.08%
  • Russian
    49K
    0.06%
  • Hebrew
    47K
    0.06%
  • Malay
    39K
    0.05%
  • Indonesian
    38K
    0.05%
  • Portuguese
    36K
    0.05%
  • French
    30K
    0.04%
  • Telugu
    29K
    0.04%
  • German
    20K
    0.03%
  • Hindi
    18K
    0.02%
  • Polish
    17K
    0.02%
  • Swedish
    16K
    0.02%
  • Dutch
    16K
    0.02%
  • Italian
    12K
    0.02%
  • Hungarian
    11K
    0.01%
  • Malayalam
    10K
    0.01%
  • Ukrainian
    8K
    0.01%
  • Finnish
    6K
    0.01%
  • Marathi
    4K
    0.01%
  • Kannada
    4K
    0.01%
  • Romanian
    3K
    0%
  • Punjabi
    3K
    0%
  • Gujarati
    3K
    0%
  • Czech
    2K
    0%
  • Bengali
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Thailand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    58.2M
    6.4%
  • Apparel & Accessories
    57.9M
    6.38%
  • Household Products
    56.1M
    6.17%
  • Tech & Electronics
    55.6M
    6.12%
  • Food & Beverage
    55M
    6.05%
  • Home Improvement
    54.2M
    5.96%
  • Apps
    53.8M
    5.92%
  • News & Entertainment
    53.3M
    5.86%
  • Business Services
    49.9M
    5.49%
  • Appliances
    49.1M
    5.4%
  • Vehicles & Transportation
    48.7M
    5.36%
  • Life Services
    45.8M
    5.04%
  • Pets
    45.4M
    5%
  • Baby, Kids & Maternity
    44.2M
    4.86%
  • Games
    44M
    4.84%
  • Sports & Outdoors
    41.8M
    4.6%
  • Travel
    37.3M
    4.11%
  • Financial Services
    32.3M
    3.55%
  • Education
    24.4M
    2.69%
  • E-Commerce
    1.8M
    0.2%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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