TikTok Ad Targeting & Audience in Thailand 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Thailand. TikTok Ad Targeting in Thailand now has more than 78.3M Audience.

In September 2026, Ad Targeting in Thailand exceeds 77.1M.

In October 2026, Ad Targeting in Thailand exceeds 78.3M, an increase of +1.2M, and the GDP per capita in Thailand is $7.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Thailand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    30.1M
    38.45%
  • FEMALE
    48.2M
    61.55%

TikTok Targeting Audience Thailand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    12.4M
    15.83%
  • 25-34
    33.9M
    43.28%
  • 35-44
    14.9M
    19.14%
  • 45-54
    7.9M
    10.11%
  • 55+
    9.1M
    11.64%

TikTok Targeting Audience Thailand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    11M
    41.21%
  • OPPO
    4.9M
    18.52%
  • Samsung
    4.3M
    16.15%
  • Vivo
    3.7M
    14.03%
  • Xiaomi
    1M
    4.07%
  • RealMe
    834K
    3.12%
  • HUAWEI
    396K
    1.48%
  • Infinix
    143K
    0.53%
  • Honor
    60K
    0.22%
  • Motorola
    45K
    0.17%
  • TECNO
    40K
    0.15%
  • ITEL
    32K
    0.12%
  • OnePlus
    20K
    0.07%
  • Nokia
    17K
    0.06%
  • ZTE
    11K
    0.04%
  • LG
    5K
    0.02%
  • SONY
    4K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Thailand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Thai
    69.2M
    87.28%
  • English
    8.1M
    10.2%
  • Vietnamese
    764K
    0.96%
  • Traditional Chinese
    327K
    0.41%
  • Turkish
    114K
    0.14%
  • Japanese
    106K
    0.13%
  • Korean
    103K
    0.13%
  • Spanish
    71K
    0.09%
  • Tamil
    67K
    0.08%
  • Russian
    62K
    0.08%
  • Malay
    42K
    0.05%
  • Hebrew
    41K
    0.05%
  • Arabic
    37K
    0.05%
  • Indonesian
    35K
    0.04%
  • Portuguese
    33K
    0.04%
  • French
    26K
    0.03%
  • Telugu
    25K
    0.03%
  • German
    21K
    0.03%
  • Hindi
    16K
    0.02%
  • Swedish
    15K
    0.02%
  • Polish
    15K
    0.02%
  • Dutch
    14K
    0.02%
  • Italian
    11K
    0.01%
  • Hungarian
    10K
    0.01%
  • Ukrainian
    8K
    0.01%
  • Malayalam
    8K
    0.01%
  • Finnish
    5K
    0.01%
  • Romanian
    3K
    0%
  • Punjabi
    3K
    0%
  • Marathi
    3K
    0%
  • Kannada
    3K
    0%
  • Gujarati
    2K
    0%
  • Czech
    2K
    0%
  • Bengali
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Thailand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    71.8M
    7.01%
  • Food & Beverage
    68.7M
    6.71%
  • Apps
    63.8M
    6.22%
  • Apparel & Accessories
    63.7M
    6.21%
  • Life Services
    61.8M
    6.03%
  • Education
    58.8M
    5.74%
  • Tech & Electronics
    57.9M
    5.65%
  • Appliances
    57M
    5.56%
  • Beauty & Personal Care
    56.7M
    5.53%
  • Business Services
    54.1M
    5.28%
  • Vehicles & Transportation
    53.7M
    5.24%
  • Sports & Outdoors
    53.6M
    5.23%
  • Games
    53.6M
    5.23%
  • Household Products
    52.9M
    5.16%
  • Home Improvement
    51.7M
    5.05%
  • Travel
    41.8M
    4.08%
  • Pets
    36.5M
    3.56%
  • Financial Services
    28.7M
    2.8%
  • Baby, Kids & Maternity
    27M
    2.63%
  • E-Commerce
    10.9M
    1.07%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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