TikTok Ad Targeting & Audience in Thailand 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Thailand. TikTok Ad Targeting in Thailand now has more than 60.9M Audience.

In November 2025, Ad Targeting in Thailand exceeds 62.2M.

In December 2025, Ad Targeting in Thailand exceeds 60.9M, an increase of -1.2M, and the GDP per capita in Thailand is $7.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Thailand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    28.1M
    46.09%
  • FEMALE
    32.8M
    53.91%

TikTok Targeting Audience Thailand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    10.8M
    17.87%
  • 25-34
    24.2M
    39.74%
  • 35-44
    11.8M
    19.39%
  • 45-54
    6.9M
    11.42%
  • 55+
    7M
    11.58%

TikTok Targeting Audience Thailand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    10.6M
    38.11%
  • OPPO
    5.4M
    19.53%
  • Samsung
    4.6M
    16.56%
  • Vivo
    4M
    14.57%
  • Xiaomi
    1.2M
    4.34%
  • RealMe
    985K
    3.52%
  • HUAWEI
    483K
    1.72%
  • Infinix
    180K
    0.64%
  • Honor
    67K
    0.24%
  • TECNO
    58K
    0.21%
  • ITEL
    54K
    0.19%
  • Motorola
    42K
    0.15%
  • OnePlus
    20K
    0.07%
  • Nokia
    20K
    0.07%
  • ZTE
    13K
    0.05%
  • SONY
    4K
    0.01%
  • LG
    3K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Thailand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Thai
    56.4M
    88.16%
  • English
    6.1M
    9.67%
  • Traditional Chinese
    329K
    0.51%
  • Vietnamese
    298K
    0.46%
  • Japanese
    99K
    0.15%
  • Korean
    98K
    0.15%
  • Spanish
    70K
    0.11%
  • Russian
    65K
    0.1%
  • Turkish
    50K
    0.08%
  • Tamil
    43K
    0.07%
  • Indonesian
    38K
    0.06%
  • Hebrew
    35K
    0.05%
  • Arabic
    33K
    0.05%
  • Malay
    32K
    0.05%
  • French
    30K
    0.05%
  • Portuguese
    20K
    0.03%
  • Hindi
    18K
    0.03%
  • German
    18K
    0.03%
  • Telugu
    15K
    0.02%
  • Swedish
    12K
    0.02%
  • Polish
    12K
    0.02%
  • Hungarian
    12K
    0.02%
  • Italian
    11K
    0.02%
  • Malayalam
    10K
    0.02%
  • Dutch
    10K
    0.02%
  • Finnish
    6K
    0.01%
  • Ukrainian
    4K
    0.01%
  • Kannada
    4K
    0.01%
  • Gujarati
    4K
    0.01%
  • Romanian
    3K
    0%
  • Marathi
    3K
    0%
  • Punjabi
    2K
    0%
  • Bengali
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Thailand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    46.3M
    6.38%
  • News & Entertainment
    45.6M
    6.29%
  • Food & Beverage
    44.2M
    6.09%
  • Apparel & Accessories
    43.9M
    6.06%
  • Business Services
    43.6M
    6.01%
  • Apps
    43.4M
    5.99%
  • Tech & Electronics
    42.7M
    5.89%
  • Household Products
    41.8M
    5.76%
  • Home Improvement
    39.8M
    5.49%
  • Life Services
    38.3M
    5.28%
  • Vehicles & Transportation
    37.8M
    5.22%
  • Appliances
    36.3M
    5.01%
  • Games
    34M
    4.69%
  • Sports & Outdoors
    30.4M
    4.2%
  • Travel
    29.6M
    4.09%
  • Baby, Kids & Maternity
    29.3M
    4.05%
  • Pets
    27M
    3.73%
  • Education
    24.4M
    3.36%
  • E-Commerce
    23.3M
    3.22%
  • Financial Services
    23.2M
    3.2%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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