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1970s ads

Published on: December 27 2022 by pipiads

The advertising industry has evolved over the years, with many ads from the past being deemed inappropriate and banned today. Some of these ads were blatantly racist, sexist, and promoted unhealthy habits. In this article, we will take a look at some of these ads and how they would be considered taboo in today's society.

Ads from the Past:

- Major drug companies promoted the legal use of highly addictive narcotics until 1970.

- Ovaltine used the word gay to describe their product as lighthearted and carefree.

- Many ads downgraded women, depicting them as manipulative and only concerned with catching a man.

- Racial stereotypes were used in ads to sell various products.

- Celebrities touted the benefits of smoking as if it were healthy for you.

- Ads claimed that drinking cola was beneficial for babies.

- Cigarettes were marketed as a remedy for asthma.

- The makers of aspirin and heroin advertised their products together.

- Racism was rampant in ads, with products claiming to make you look like the white folk.

- Ads for washers and dryers claimed they kept your wife happy, pretty, and pregnant.

- A mixture of herbs, salt, and wine was advertised as a cure for anxiety, depression, the flu, exhaustion, and hysteria.

- Viceroy cigarettes were marketed as the thinking man's filter with the smoking man's taste.

- Products claimed to help you lose weight without diet, exercise, or drugs.

- A club in the sky was advertised for men only.

- Arsenic wafers were advertised as a safe way to achieve a clear complexion.

- Whiskey toothpaste was advertised, but it did not solve the problem of whiskey breath.

- Philip Morris cigarettes were compared to the feeling of pride at being a new parent.

- Camel cigarettes were marketed as mild and good tasting, pack after pack.

- Women were shamed for being too skinny or too fat.

- Hoover vacuum cleaners were a popular Christmas gift.

- Kellogg's had an ad featuring white men dressed up as Chinese eating corn flakes.

- Cocaine toothache drops were advertised as an instant cure for tooth pain.

Ads from the past were often offensive and promoted unhealthy habits. In today's society, many of these ads would be banned, and the companies responsible would face backlash. It is important to reflect on our past mistakes and work towards creating a more inclusive and responsible advertising industry.

1970s TV Commercials

Advertisements are everywhere - on TV, in magazines, on billboards, and even online. They are designed to catch our attention and persuade us to buy products or services. In this article, we will take a look at some classic ads from the past and analyze their language and techniques.

Examples of Advertisements:

- Libby's Libby's Libby's commercials

- McDonald's Big Mac

- Lifesaver Spearmint candy

- Giant Line coloring pens

- Kool-Aid

- Shasta flavors

- Purina Horse Chow

- Kellogg's Sugar Frosted Flakes

- Paul's Light Batter Fish Sticks

- RIF Incorporated

Language and Techniques:

- Contractions: you'll, they're, can't

- Idioms: having a real wild fling, starts with Kool-Aid

- Transitional phrases: first, then, and

- Interjections: excuse me, oh my god

- Dangling modifiers: living on the farm on a lake

- Colloquialisms: my favorite flower, the slider doctor


Many of these ads use catchy slogans or jingles to grab our attention and stick in our minds. They also use persuasive language to convince us that their product is the best, such as the seven great ingredients in McDonald's Big Mac or the extra crunchy and delicious Kellogg's Sugar Frosted Flakes. Some ads appeal to our emotions, such as the RIF Incorporated ad that encourages us to help children who struggle with reading. Overall, these classic ads demonstrate the power of language and marketing to influence our buying decisions.

Advertisements are a ubiquitous part of modern life, and their language and techniques have evolved over time. However, many classic ads from the past still hold up as examples of effective marketing strategies. By analyzing these ads, we can better understand how language and persuasion are used to influence consumer behavior.

10 Funniest UK ads of the 70s

The following article presents a collection of phrases and dialogues that showcase different products and their unique selling points. The article includes various idioms, transitional phrases, interjections, and colloquialisms.

1. Brook Bond PG Tips Tea:

- Oh, thank you most kindly madam! One way of shifting it when a good cup of tea really counts. You're right to drink Brook Bond PG Tips - it's the tea you can really taste.

- Died? Do you know the pianos on my thoughts?

- Applause, so Music!

2. Benson and Hedges Small Cigars:

- Coffee, please.

- You up?

- Thank you! My goodness, it's very strong. Give it here. I'll buy it under the tap.

- Well, that's no good. You'll just make it weak and wishy-washy. I think coffee should be mild but not weak. It should have flavor but not be too powerful or bitter. All one asks.

- I know what you're asking for. What fine blend instant coffee? I say, do you have fine blend here in this cafe? No? Shall I buy it under the tap?

- If you like mild coffee but don't like weak coffee, try new Fine Blend on your last trip.

3. Parker Pens:

- Did you discover what the earth people eat? They eat a... they are clearly a most primitive. (Laughter)

- Well girls, your last day at the Zermatt School for Young Ladies. Your final and most important lesson: how to spend daddy's lovely money. Checkbooks open, girls. Pens, they're ready, you know.

- No, Felicity. I couldn't possibly go shopping in Knightsbridge with one of theirs. A pen with style, a pen with ella. A Parker Lady in White Rolled Gold. Notes just seem to roll from its tip, signatures flow with a flourish. Now then, all together, girls. Yes, madam?

- Does one spell 'pence' with an 's' or a 'c'?

- I didn't think you need worry about that, my dear. The Parker Lady in White Rolled Gold: nine pounds, ninety-five.

4. Heineken Beer:

- We have received a number of letters, mainly we imagine from non-beer drinkers who doubt that Heineken refreshes the parts other beers cannot reach. So, we have devised this simple test to prove the Heineken claim.

- All the men, as you can see, are totally exhausted after taking Caesar waterskiing this morning. There is not a spark of refreshment in any of them. So, we give those on the left the cold Heinekens and those on the right a selection of other beers popular at the time.

- Then we strike up the band and immediately the Heineken has the desired effect. On the road, it's not on the boat. The stops top, we're going around in circles, providing we believe conclusive evidence that Heineken truly refreshes the parts other beers.

5. John Smith's Bitter:

- What a beautiful sight this at all makes you feel proud to be a Yorkshire man.

- Ah, you don't find much like it outside Yorkshire.

- No, a lot of it's just flat and boring. Not up here though. I could sit here and drink it in all day. Couldn't you just come on then, let's get on.

- John Smith's Bitter. Yorkshiremen love it because Yorkshiremen brew it.

6. Dry Cane:

- No need, you can get dry cane at home, you know.

- But you've touched it, Trevor.

- Yes, and that's very precious to me. Oh, would I touch the... the ashtray? Take that suit. It's not.

- You cried on the Dry Cane. Let me heat next. Try Kane, life would be unbearable without it.

7. Shizano Bianco:

- I'm Melissa. Mr. Yakitori and his aides, you crossover.

- No, sweetie. Japanese play this right. There's a scooter each. Ah, they just ordered our traditional drink, Shizano Bianco. A fusion of superb Italian wines and aromatik herbs. One of our most refined European customs.

- I think they like you, Marissa.

- It's very odd. I don't even know your name. But after this one Campari and soda, I feel I almost know you. May I freshen your glass?

- Uh, soda, of course. No, lemonade. Campari and lemonade? Yes, nice color. With tonic but always with pleasure.

- Where you truly wafted here from paradise?

The article presents a unique way of showcasing different products and their selling points through the use of phrases and dialogues. The inclusion of idioms, transitional phrases, interjections, and colloquialisms adds a touch of humor and entertainment to the article. The article highlights the importance of marketing strategies and how they can influence consumer behavior.

USA - 70's Commercials

In this article, we will explore various advertisements and slogans from the past, highlighting the use of catchy phrases and persuasive language to promote products.

1. Liberty Bubble Gum:

- Music that comes later when you put it in your mouth it starts to pop those tiny little pieces it s popping that s liberty

- New incredible popping bubble gum it pops inside your mouth

- Fruity pebbles in my fruity pebbles factory delicious and as soon as Fred makes them I eat them fruitylicious

2. Soft Drink:

- A very extraordinary ice was invented, it was cold and cherry and very magical

- Soft drink you eat with a spoon chills and thrills

3. Cartoon Glasses:

- I got this Tweety Bird glass at Hardee's, I love it because he's so cute

- For 49 cents at participating Hardee's you can now buy a big soft drink and a cartoon glass that's yours to take home

4. Sara Lee Danish:

- Sara Lee introduces new individual Danish, they're so delicious they're sarah-licious

- Three great flavors each with a fruit or cheese filling so delicious so sherlocius

5. Texaco Gasoline:

- Gasoline specially designed to give cars better performance and for cleaner air

- Gasolines with one of the most advanced additive packages in any gasoline you can buy

- Whatever car you drive you can trust Texaco to have the gasoline that's exactly right for you

6. Bowling Ball:

- The AMF Impact KE21 so much pain punishing power it's almost unfair

- Tanked with evil's initials, it's chain guard evil signature, it's bucket seat, it's motokross looks, and it's id plate that says evil

- The Evil Knievel hot seat and the Evil Knievel motokross bike assembly required

7. Scope Mouthwash:

- I said Wilma want to go to the beach and she said I'd love to love

- Oh, she won't go for your breath, you need Scope

- Scope helps keep you face to face

8. Toasted Animals:

- Jungle Fred was studying his secret supermarket map hunting animals for his toaster toast from animals cinnamon lions berry bears and chocolate flavored elephants

- Toaster animals now free in every specially marked toast of animals box

- Wild funny hot spots that glow in the dark in my dark in the dark get hot spots free with toaster animals

9. American Motors:

- When American Motors introduced the Gremlin people found out that it doesn't cost a lot of money to own a car that's fun to drive

- The idea has spread all over the country

- If you had to compete with the three biggest car companies in America what would you do

10. Twix Bars:

- This is chocolate and caramel but how could it be crunchy

- Look under thick milk chocolate under golden caramel a cookie a crunchy cookie

- Tastiest case I ever cracked, damn Twix cookie bars chocolate caramel and a surprising cookie crunch

From Liberty Bubble Gum to Twix Bars, these advertisements showcase the power of catchy slogans and persuasive language in promoting products. By using creative language and memorable phrases, these ads were able to capture the attention of audiences and promote their products effectively.

47 Vintage Christmas Commercials from the 1970's | Travel Back in Time

Holiday Shopping: Gift Ideas from Advertisements

The holiday season is here and it's time to start thinking about gift ideas. Advertisements can provide great inspiration for finding the perfect gift. In this article, we will look at some gift ideas from various advertisements.

Gift Ideas:

- American Greetings: Find the right card for that special person

- Arthur Creature Family Pack: Get free gift certificates and coupons worth more than five dollars

- Bell Telephone: Give a present that lasts into the future with a genuine Bell Telephone or gift certificate

- Ben Franklin: Complete selection of home and tree decorations, including Christmas sweets

- Burger King: Get a free colorful cuddly Burger King doll when you buy a book of 10 gifts or two biggest for five dollars

- Duracell Batteries: Make holiday fun last longer with Duracell batteries

- Gimbal's: Van Heusen 417 dress shirt is a wise buy at two for thirty dollars

- Hallmark: Keepsake ornaments for Christmas 1978, designed like beautiful ornaments from Christmas past

- Hardie's Gift Checks: Give them as a gift and get coupons for yourself

- Hickory Farms: Over 100 gift packs of cheese, beef stick, and mustard

- Kmart Christmas Store: Save on sweaters, hats, bowling balls, baseball bats, cameras, TVs, plants, and more

- Kodak: Capture the color of Christmas on fresh Kodak film

- Lionel: Big rugged Lionel train for small hands

- McDonald's Gift Certificates: Say Merry Christmas with a gift certificate worth 50 cents at McDonald's

- Mr. Coffee: America's number one coffee maker, brews delicious coffee fast and saves coffee too

- Norelco: Get closer with Norelco electric shaver

There are plenty of gift ideas to choose from in advertisements. From cards and ornaments to coffee makers and shavers, there is something for everyone on your list. Use these ideas as inspiration to find the perfect gift for your loved ones this holiday season.

1970's Food and Drink TV Commercials 01

In this article, we will be summarizing various advertisements that promote different food products. The ads highlight the taste, quality, and uniqueness of the products to attract potential buyers. The products mentioned in the ads range from mushy peas, beef pies, burgers, cod, and tea to rusk.

Advertisement 1:

The first advertisement promotes the new and improved mushy peas from Bachelors. The ad emphasizes the creaminess and smoothness of the peas, which make them stand out from ordinary vegetables. It also highlights how kids love them.

Advertisement 2:

The second advertisement promotes the new steak pie fillings from Bachelors. The ad highlights the firmness of the beef in a rich gravy, and how there are no lumps of fat or gristle, which is the way families like it.

Advertisement 3:

The third advertisement promotes Birds beef burgers, which are different from other beef burgers. The ad uses the idiom a different kettle of fish to describe the unique taste of these burgers.

Advertisement 4:

The fourth advertisement promotes Cod in batter steaks, fingers, and little chunks from Birds. The ad mentions how they are crispy and taste even better if served in newspaper.

Advertisement 5:

The fifth advertisement promotes Bovril, which is concentrated beef goodness in every spoonful. The ad highlights the lovely beefy tater taste of Bovril.

Advertisement 6:

The sixth advertisement promotes Paul's Rusk, which has goodness baked in. The ad emphasizes the German goodness of the rusk.

Overall, these advertisements use various techniques such as idioms, transitional phrases, and interjections to promote their products. They appeal to the taste, quality, and uniqueness of the products to attract potential buyers.

TV Ads 1970s Australia

Advertising slogans and jingles are an integral part of modern media culture. They aim to capture our attention and create brand recognition by using catchy phrases, memorable tunes, and persuasive language. In this article, we will analyze a selection of Australian advertising slogans and jingles from the past few decades and examine their impact on popular culture.


- We've saved you a spot on the beach, so where the bloody hell are you? - Tourism Australia's controversial campaign in 2006 aimed to attract international visitors to Australia's beaches, but the use of the word bloody caused controversy.

- Colgate Flora Guard, it's tooth toughness, right Andrew? - This toothpaste ad from the 1990s used a colloquialism and a rhetorical question to emphasize the strength of the product.

- Mr. Sheen, you're just a dream - This jingle from the 1980s used personification to make cleaning seem easy and enjoyable.

- Cuddly fabric softener, leaving a fresh fragrance you've never known before - This ad from the 2000s used a dangling modifier to emphasize the benefits of the product.

- How do you feel when you walk on the field, knowing you're the last to play? - This jingle from the 1970s used rhetorical questions and repetition to create a sense of excitement and anticipation.

- Tormund's paint, it's got a lot - This jingle from the 1980s used a play on words to emphasize the quality of the paint.

- Kellogg's Rice Bubbles, a delicious part of your good breakfast - This ad from the 1990s used a tagline to position the product as a healthy and tasty choice.

- KFC, it's finger-lickin' good - This slogan from the 1970s used an idiom to create a memorable catchphrase for the fast-food chain.

Advertising slogans and jingles have the power to influence our perceptions, attitudes, and behaviors. By using language that is memorable, persuasive, and relatable, advertisers can create brand loyalty and increase sales. The examples we have analyzed in this article demonstrate how creative and effective advertising can become a part of popular culture and leave a lasting impact on our memories.

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