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25-Year-Old Makes $8500 Per Month Selling Hair-Care Products On Amazon FBA 2021

Published on: December 2 2022 by Tatiana James

25-Year-Old Makes $8500 Per Month Selling Hair-Care Products On Amazon FBA 2021

25-Year-Old Makes $8500 Per Month Selling Hair-Care Products On Amazon FBA 2021

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00:00:00 00:00:03 it's always better to do something you
00:00:01 00:00:03 actually care about that's what business
00:00:03 00:00:05 is
00:00:03 00:00:07 it's finding where the problems are and
00:00:05 00:00:10 learning how to solve those problems
00:00:07 00:00:10 for a profit now people want to buy from
00:00:10 00:00:13 people
00:00:10 00:00:13 and they want to hear stories and they
00:00:13 00:00:15 want to relate
00:00:13 00:00:17 to myself who are pretty much doubling
00:00:15 00:00:20 every month it was
00:00:17 00:00:22 very overwhelming and so i was it was
00:00:20 00:00:24 like my 30-day sales it just kept going
00:00:22 00:00:26 up and it kept going up i was at one
00:00:24 00:00:27 point doing five hundred dollars a day
00:00:26 00:00:28 pretty
00:00:27 00:00:31 like almost like a few times and it was
00:00:28 00:00:34 like whoa where's this even coming from
00:00:31 00:00:37 and then of course i went out of stok
00:00:34 00:00:39 i think the biggest advice i would give
00:00:37 00:00:41 is don't go for the trends
00:00:39 00:00:43 my sister actually also started an
00:00:41 00:00:45 amazon business
00:00:43 00:00:47 inside of the pandemic after i did mine
00:00:45 00:00:50 and hers failed miserably
00:00:47 00:00:52 and it wasn't because she's not a good
00:00:50 00:00:54 but she has her own another business now
00:00:52 00:00:55 that's doing very well it had
00:00:54 00:00:57 like it has nothing to do with the
00:00:55 00:00:58 person right like you have to
00:00:57 00:01:00 it's finding the product that makes
00:00:58 00:01:04 sense for you
00:01:04 00:01:09 hey everyone i'm tatiana and today i
00:01:06 00:01:11 have another amazon fba success story to
00:01:09 00:01:13 share with you
00:01:11 00:01:14 you're going to love danielle she's a 25
00:01:13 00:01:17 year old
00:01:14 00:01:17 civil engineer and she loves what she
00:01:17 00:01:19 does
00:01:17 00:01:21 she loves her career but she wanted to
00:01:19 00:01:21 create a new stream of income for
00:01:21 00:01:24 herself
00:01:21 00:01:25 and she saw an opportunity to do so
00:01:24 00:01:27 during the pandemic
00:01:25 00:01:29 so that's when she discovered selling on
00:01:27 00:01:32 amazon and she launched her first
00:01:29 00:01:34 product in september of 2020 she now
00:01:32 00:01:37 does over 8 500
00:01:34 00:01:39 a month in sales she's on track to
00:01:37 00:01:40 launching several new products opening
00:01:39 00:01:42 up a shopify store
00:01:40 00:01:43 and the cool thing is that the product
00:01:42 00:01:46 she decided to launch
00:01:43 00:01:48 was based on her own experience her own
00:01:46 00:01:50 experience trying to manage the damage
00:01:48 00:01:53 done to her own hair
00:01:50 00:01:54 so she has her own target market and so
00:01:53 00:01:55 she's really
00:01:54 00:01:57 good at marketing her product because
00:01:55 00:01:58 she is you know
00:01:57 00:02:00 the demographic that she's trying to
00:01:58 00:02:01 sell to
00:02:00 00:02:03 so in this interview you're going to be
00:02:01 00:02:06 learning a lot um
00:02:03 00:02:08 thank you so much danielle for taking
00:02:06 00:02:10 the time to be here today
00:02:08 00:02:11 thank you for being here to motivate and
00:02:10 00:02:13 inspire and share
00:02:11 00:02:15 uh your experience with others so that
00:02:13 00:02:16 they can learn from it
00:02:15 00:02:18 danielle why don't you get started by
00:02:16 00:02:20 just sharing with us a little bit about
00:02:18 00:02:22 yourself where you're from
00:02:20 00:02:24 and how you discovered selling on amazon
00:02:22 00:02:24 uh thanks for having me on here by the
00:02:24 00:02:26 way
00:02:24 00:02:28 so as you mentioned my name is danielle
00:02:26 00:02:30 i'm from southern california which is
00:02:28 00:02:33 where i currently live
00:02:30 00:02:35 and i'm a civil engineer i actually work
00:02:33 00:02:38 for a public agency
00:02:35 00:02:40 and i love being a civil engineer i went
00:02:38 00:02:42 to usc for my undergrad and then i went
00:02:40 00:02:45 to iowa for my master's
00:02:42 00:02:48 and which was an interesting experience
00:02:45 00:02:49 and i cut my hair a few years ago which
00:02:48 00:02:51 got me into
00:02:49 00:02:52 hair and then which eventually led me
00:02:51 00:02:55 into my business
00:02:52 00:02:57 and it's just been a whirlwind i'm the
00:02:55 00:02:58 youngest of three i'm only 25 years old
00:02:57 00:03:00 i don't know if you consider that
00:02:58 00:03:01 younger old you probably don't consider
00:03:00 00:03:01 it that young because you're pretty
00:03:01 00:03:04 young too
00:03:01 00:03:05 yeah we're roughly the same age i'm 27
00:03:04 00:03:07 so we're
00:03:05 00:03:08 oh wow yeah well so that's interesting
00:03:07 00:03:11 so
00:03:08 00:03:13 how did cutting your hair lead you into
00:03:11 00:03:14 your business um tell us about how you
00:03:13 00:03:16 discovered
00:03:14 00:03:19 online business and then how did you
00:03:16 00:03:22 discover selling on amazon
00:03:19 00:03:23 yeah so uh when i was i think a junior
00:03:22 00:03:26 in college
00:03:23 00:03:28 yeah i was in it was about 2016. i had a
00:03:26 00:03:29 lot of damage on my hair it was
00:03:28 00:03:30 completely breaking off i have really
00:03:29 00:03:34 fine hair so
00:03:30 00:03:36 it just it's very sensitive and i had it
00:03:34 00:03:37 straightened a couple of times and it
00:03:36 00:03:39 started falling out so i had to cut it
00:03:37 00:03:43 all off i cut it to about one
00:03:39 00:03:46 inch and it became this
00:03:43 00:03:47 like whole hair journey for me because
00:03:46 00:03:49 there were so much
00:03:47 00:03:50 tutorials and stuff on youtube at that
00:03:49 00:03:51 point
00:03:50 00:03:53 and so that's when i really started to
00:03:51 00:03:56 learn about my hair learn how to care
00:03:53 00:03:59 for my hair and it got me really
00:03:56 00:04:01 passionate about the industry as a whole
00:03:59 00:04:03 and so at one point i actually was
00:04:01 00:04:05 making my own hair care products
00:04:03 00:04:06 and then eventually it was just like
00:04:05 00:04:09 when i was looking at
00:04:06 00:04:11 starting a business and i can tok about
00:04:09 00:04:14 that journey also
00:04:11 00:04:15 okay but i i kept i kept thinking i
00:04:14 00:04:17 should probably try to do something
00:04:15 00:04:19 around here because i'm interested in it
00:04:17 00:04:21 right and i saw that in your videos as
00:04:19 00:04:23 well you said it's it's always better to
00:04:21 00:04:24 do something you actually care about
00:04:23 00:04:27 because i mean if you think about it you
00:04:24 00:04:28 are already investing so much time into
00:04:27 00:04:29 learning about your hair you probably
00:04:28 00:04:32 read
00:04:29 00:04:34 dozens of artikles watched so many
00:04:32 00:04:35 videos invested so much time into
00:04:34 00:04:38 figuring out how to
00:04:35 00:04:39 recover or heal your hair from the
00:04:38 00:04:41 damage
00:04:39 00:04:42 and now that's knowledge that you have
00:04:41 00:04:44 that you could
00:04:42 00:04:46 put to work and put to good use because
00:04:44 00:04:48 chances are you're not the only one
00:04:46 00:04:50 who's dealing with this challenge
00:04:48 00:04:52 we're not all that unique and if we have
00:04:50 00:04:54 a challenge and and that's what that's
00:04:52 00:04:56 what business is right it's it's
00:04:54 00:04:58 it's finding where the problems are and
00:04:56 00:05:02 learning how to solve those problems
00:04:58 00:05:03 for a profit and so 100 so you you
00:05:02 00:05:07 started to make your own products
00:05:03 00:05:09 so what what were you making yeah it was
00:05:07 00:05:10 about probably 2017. i was making like
00:05:09 00:05:12 you know deep conditioner
00:05:10 00:05:14 styling products i still make a lot of
00:05:12 00:05:16 my own stuff but i i sold it
00:05:14 00:05:18 for like maybe a summer right before i
00:05:16 00:05:22 went to graduate school
00:05:18 00:05:25 and i realized i really hated
00:05:22 00:05:26 having to kind of get up and do
00:05:25 00:05:27 something because someone placed an
00:05:26 00:05:29 order
00:05:27 00:05:30 oh it was like i don't like that and so
00:05:29 00:05:32 it makes a lot of sense now how i
00:05:30 00:05:33 eventually got to what i'm doing because
00:05:32 00:05:35 it's very passive i don't know
00:05:33 00:05:37 i don't have to respond when i get an
00:05:35 00:05:39 order so okay so you made your own
00:05:37 00:05:40 products and you were just selling them
00:05:39 00:05:43 kind of in your house or
00:05:40 00:05:44 like with friends and family or at like
00:05:43 00:05:46 like markets or
00:05:44 00:05:48 where were you selling these um
00:05:46 00:05:50 conditioners i was selling them on etsy
00:05:48 00:05:52 and then i also had my own shopify store
00:05:50 00:05:54 oh wow and etsy actually i should have
00:05:52 00:05:56 just done etsy it was like i learned a
00:05:54 00:05:58 lot from that actually
00:05:56 00:06:00 because i kind of did too much too soon
00:05:58 00:06:03 right i was trying to
00:06:00 00:06:04 so hard to establish my credibility and
00:06:03 00:06:06 be like i'm a real business so i should
00:06:04 00:06:08 have a shopify store and
00:06:06 00:06:09 oh i'm gonna do facebook ads even though
00:06:08 00:06:11 i know nothing about them
00:06:09 00:06:13 right but all of my business usually
00:06:11 00:06:13 came from etsy and it was so simple
00:06:13 00:06:14 there
00:06:13 00:06:16 and it's like wow if i had just started
00:06:14 00:06:17 here i wouldn't have spent as much money
00:06:16 00:06:19 at the beginning
00:06:17 00:06:20 and it could have been a much more
00:06:19 00:06:22 natural growth okay
00:06:20 00:06:24 so so your introduction with your
00:06:22 00:06:27 business was selling on etsy
00:06:24 00:06:28 um but the challenge of that was that
00:06:27 00:06:30 whenever you would receive an order
00:06:28 00:06:32 you'd have to like get up and process
00:06:30 00:06:33 that order and
00:06:32 00:06:35 you know it doesn't matter where you are
00:06:33 00:06:37 what time of the day it is you know
00:06:35 00:06:38 you got to get up and do that so that
00:06:37 00:06:41 was a bit inconvenient
00:06:38 00:06:43 i did not like that no i did not totally
00:06:41 00:06:44 i was doing that for a period of time
00:06:43 00:06:47 myself not on
00:06:44 00:06:48 etsy but um i used to sell like
00:06:47 00:06:50 fulfilled by merchant
00:06:48 00:06:52 and i would have to process all of my
00:06:50 00:06:53 own orders and
00:06:52 00:06:56 you just at a certain like when you're
00:06:53 00:06:56 small scale okay it's fine but if you're
00:06:56 00:06:58 actually
00:06:56 00:07:00 you know your business is growing it's
00:06:58 00:07:00 not very sustainable and then you start
00:07:00 00:07:02 to realize
00:07:00 00:07:03 that there's got to be an alternative
00:07:02 00:07:07 solution
00:07:03 00:07:08 so is that what you discovered yeah so i
00:07:07 00:07:09 had stopped that especially if i was in
00:07:08 00:07:10 graduate school i just didn't have the
00:07:09 00:07:13 time for it right
00:07:10 00:07:16 and then as probably
00:07:13 00:07:16 20 in 2020 i think before the pandemic
00:07:16 00:07:19 started
00:07:16 00:07:21 i really wanted some passive income that
00:07:19 00:07:23 was really important to me
00:07:21 00:07:24 i just felt like it could be really good
00:07:23 00:07:26 even if i could just have an extra
00:07:24 00:07:27 thousand dollars a month it's like wow
00:07:26 00:07:28 what could i do with an extra thousand
00:07:27 00:07:30 dollars a month
00:07:28 00:07:32 and so i started looking at different
00:07:30 00:07:34 things i was looking at getting atms
00:07:32 00:07:35 into dispensaries i live in california
00:07:34 00:07:38 so it was like oh an atm
00:07:35 00:07:39 that's a good idea that's a good idea so
00:07:38 00:07:41 i sent a bunch of emails out to all of
00:07:39 00:07:41 these dispensaries that had just been
00:07:41 00:07:44 permitted
00:07:41 00:07:48 no one emailed me back okay
00:07:44 00:07:49 i had looked at doing like leggings on
00:07:48 00:07:52 amazon at this point i knew nothing
00:07:49 00:07:55 about amazon but i was like toking to
00:07:52 00:07:58 developers in india and being like okay
00:07:55 00:08:01 how can i make it like organic bamboo
00:07:58 00:08:03 threading or like you know just very
00:08:01 00:08:05 just trying to get the wheels turning
00:08:03 00:08:07 and then i looked at audio books
00:08:05 00:08:09 recording audio books for the amazons
00:08:07 00:08:10 ecx
00:08:09 00:08:12 i mean i was really i was throwing a lot
00:08:10 00:08:14 of darts at the board
00:08:12 00:08:16 first yeah very creative i love that
00:08:14 00:08:16 though like that's the entrepreneurial
00:08:16 00:08:19 spirit
00:08:16 00:08:19 is to you know think of different ideas
00:08:19 00:08:21 and not
00:08:19 00:08:23 everything you follow through with
00:08:21 00:08:25 because it might seem like a great idea
00:08:23 00:08:26 but then you do more market research and
00:08:25 00:08:28 you realize
00:08:26 00:08:30 it doesn't really work that way i had a
00:08:28 00:08:31 similar idea once that i was really
00:08:30 00:08:32 excited about i was
00:08:31 00:08:34 thinking like i want to create more
00:08:32 00:08:37 passive income why don't i
00:08:34 00:08:38 rent these and i my challenge was you
00:08:37 00:08:40 know i would go out at night and i'd be
00:08:38 00:08:41 wearing high heels
00:08:40 00:08:43 and by the end of the night my feet were
00:08:41 00:08:44 so sore i'd be walking barefoot and i
00:08:43 00:08:46 was like
00:08:44 00:08:47 i need to have these you know those fast
00:08:46 00:08:50 flats those
00:08:47 00:08:51 flats that roll up and i thought well
00:08:50 00:08:53 these need to be available
00:08:51 00:08:55 in the nightclubs or they need to be
00:08:53 00:08:58 available in the bars or places where
00:08:55 00:09:00 girls go and wear high heels and so i
00:08:58 00:09:02 thought a vending machine that sells
00:09:00 00:09:03 these fast flats or these types of flats
00:09:02 00:09:06 that roll up
00:09:03 00:09:07 in these types of environments where you
00:09:06 00:09:09 know women would wear
00:09:07 00:09:11 high heels and and then later get drunk
00:09:09 00:09:13 and then want to take them off
00:09:11 00:09:14 i thought oh that makes perfect sense
00:09:13 00:09:16 and i ended up doing more research and
00:09:14 00:09:19 realized it just
00:09:16 00:09:22 didn't it wasn't as easy as it sounded
00:09:19 00:09:24 it was a good idea though
00:09:22 00:09:26 yeah well that's why it's like you gotta
00:09:24 00:09:28 have a lot of ideas right because it's
00:09:26 00:09:31 not every idea that is going to
00:09:28 00:09:31 produce the results and so you know the
00:09:31 00:09:34 more the better
00:09:31 00:09:36 it was definitely a learning experience
00:09:34 00:09:38 i think i started seeing videos
00:09:36 00:09:39 on youtube like ads because i started
00:09:38 00:09:41 looking at these other videos about
00:09:39 00:09:43 diff ways you can especially at this
00:09:41 00:09:45 point the pandemic had started so
00:09:43 00:09:47 there was a lot of new content about
00:09:45 00:09:49 ways to get pat more income
00:09:47 00:09:50 and so then i started getting targeted
00:09:49 00:09:54 right
00:09:50 00:09:55 right and i came across uh amazon
00:09:54 00:09:58 and so then i started learning more
00:09:55 00:09:59 about amazon and fba
00:09:58 00:10:01 and i believe that's when i found your
00:09:59 00:10:02 channel and then i also found jungle
00:10:01 00:10:04 scout
00:10:02 00:10:05 oh cool and so it was pretty much your
00:10:04 00:10:07 channel and jungle scout
00:10:05 00:10:09 that were really my complete foundation
00:10:07 00:10:10 and building blocks of getting into
00:10:09 00:10:11 amazon fba
00:10:10 00:10:13 happy to hear that they've got a
00:10:11 00:10:14 wonderful channel they have very
00:10:13 00:10:16 educational videos
00:10:14 00:10:17 they were they were really helpful
00:10:16 00:10:19 especially at the beginning because
00:10:17 00:10:22 there's just so much you don't know
00:10:19 00:10:24 so i first started with um like these
00:10:22 00:10:26 smoking pipes and i don't smoke i don't
00:10:24 00:10:29 know why all this stuff
00:10:26 00:10:30 is really i don't even smoke but i'm in
00:10:29 00:10:32 california so i know they're such a
00:10:30 00:10:33 demand
00:10:32 00:10:36 so i was looking at these silicone
00:10:33 00:10:38 smoking pipes i did everything
00:10:36 00:10:39 i placed the first order and they were
00:10:38 00:10:41 like in
00:10:39 00:10:43 like deposit down and everything and
00:10:41 00:10:44 then i realized i couldn't sell them on
00:10:43 00:10:46 amazon
00:10:44 00:10:48 they started removing all of those types
00:10:46 00:10:52 of related products
00:10:48 00:10:56 right right yeah so then i moved on to
00:10:52 00:10:57 sewing needle racks i moved on to
00:10:56 00:10:59 so did you owe some money from that
00:10:57 00:11:00 first order were you able to get a
00:10:59 00:11:02 reason
00:11:00 00:11:03 we lost no i lost the money for the
00:11:02 00:11:07 initial
00:11:03 00:11:10 deposit i think it was like 345 dollars
00:11:07 00:11:11 yeah and also all the like logo design
00:11:10 00:11:15 and packaging design for that
00:11:11 00:11:17 company name it was just
00:11:15 00:11:18 but it was just like it was fine it was
00:11:17 00:11:19 only at least it was only a few hundred
00:11:18 00:11:20 dollars
00:11:19 00:11:22 i didn't do like an order of a thousand
00:11:20 00:11:23 units or something i did a very small
00:11:22 00:11:27 initial order
00:11:23 00:11:28 yeah that's good and then i
00:11:27 00:11:30 i watched i was watching a bunch of
00:11:28 00:11:31 webinars where they would try to sell
00:11:30 00:11:33 you something but at the beginning they
00:11:31 00:11:34 would give you maybe like 20 minutes of
00:11:33 00:11:36 actual content
00:11:34 00:11:38 and so i was watching a lot of those
00:11:36 00:11:39 just trying to figure out like
00:11:38 00:11:41 maybe just if i can get any types of
00:11:39 00:11:43 helpful hints i just need something to
00:11:41 00:11:43 connect because i could feel it was so
00:11:43 00:11:46 close
00:11:43 00:11:48 right so close right and so i kept
00:11:46 00:11:50 coming back to hair i'm like maybe if i
00:11:48 00:11:53 can just do something around here
00:11:50 00:11:55 and that's when i found the extra long
00:11:53 00:11:58 satin bonnet
00:11:55 00:12:02 and it wasn't like a super
00:11:58 00:12:04 sexy item it didn't have like super low
00:12:02 00:12:07 competition and super high demand
00:12:04 00:12:09 but it was niche enough to where it
00:12:07 00:12:12 wasn't super saturated
00:12:09 00:12:12 and i knew i could demonstrate it which
00:12:12 00:12:14 i remember
00:12:12 00:12:15 which is what you always said on your
00:12:14 00:12:17 channel something you can demonstrate or
00:12:15 00:12:19 you can build a brand around
00:12:17 00:12:20 and that's what i was really going for
00:12:19 00:12:22 right yeah it is an advantage
00:12:20 00:12:23 like not you know that's the thing is
00:12:22 00:12:25 people ask me all the time do i have to
00:12:23 00:12:27 be the face of my brand
00:12:25 00:12:29 and the answer is absolutely not most
00:12:27 00:12:30 amazon sellers are not the face of their
00:12:29 00:12:32 brands
00:12:30 00:12:34 i just happen to decide that i'm okay
00:12:32 00:12:36 with that and i knew it would be an
00:12:34 00:12:38 advantage so if you are willing to do
00:12:36 00:12:40 that if you are willing to kind of model
00:12:38 00:12:42 your product demonstrate your product
00:12:40 00:12:44 then it is going to be an advantage for
00:12:42 00:12:45 you but you don't need to do that to
00:12:44 00:12:48 experience success
00:12:45 00:12:49 so it's great that you kind of you
00:12:48 00:12:50 decided that i'm going to be comfortable
00:12:49 00:12:53 enough to like
00:12:50 00:12:54 share this and demonstrate it because
00:12:53 00:12:56 i'm sure that
00:12:54 00:12:57 was very advantageous because when you
00:12:56 00:12:59 look at your competitors you see that
00:12:57 00:13:01 most people are not doing that they
00:12:59 00:13:03 don't have a face of the brand
00:13:01 00:13:05 or and so that gives you that little bit
00:13:03 00:13:06 of an edge that other people don't have
00:13:05 00:13:09 yeah it was really helpful because i'm
00:13:06 00:13:12 my target customer
00:13:09 00:13:14 i'm who i'm selling to and so when i see
00:13:12 00:13:16 all my competitors and they have a lot
00:13:14 00:13:18 of like stok photos and then they'll
00:13:16 00:13:20 just put their bonnet on or something
00:13:18 00:13:22 so automatikally my listing is already
00:13:20 00:13:24 standing out because it's a new face
00:13:22 00:13:26 i also have my sister my sister's
00:13:24 00:13:28 actually my main listing image
00:13:26 00:13:29 oh wow because i see i told her my money
00:13:28 00:13:32 maker so she's the main ones
00:13:29 00:13:33 i'm also in it a couple of her friends
00:13:32 00:13:34 have been in it a couple of my friends
00:13:33 00:13:35 have been in it i've just had different
00:13:34 00:13:38 models but they're
00:13:35 00:13:39 all very different showing them using
00:13:38 00:13:42 the product
00:13:39 00:13:45 and just it's been really helpful
00:13:42 00:13:46 yeah that's that's awesome so okay so
00:13:45 00:13:49 you discovered this
00:13:46 00:13:52 bonnet um and then did you
00:13:49 00:13:53 source it overseas or locally and how
00:13:52 00:13:54 did you find
00:13:53 00:13:58 like was that was there any challenges
00:13:54 00:14:00 with sourcing or was that pretty easy
00:13:58 00:14:02 yeah it was difficult because also what
00:14:00 00:14:05 i learned once again on your channel
00:14:02 00:14:07 was you should look at the bad reviews
00:14:05 00:14:09 of your competitors
00:14:07 00:14:10 think and then also i use the product so
00:14:09 00:14:13 i know what problems i have
00:14:10 00:14:15 with the existing products and so i was
00:14:13 00:14:16 custom designing a product that didn't
00:14:15 00:14:18 exist
00:14:16 00:14:20 and so i'm sitting there trying to
00:14:18 00:14:22 explain to them what exactly i'm looking
00:14:20 00:14:25 for i don't know how to draw
00:14:22 00:14:26 i wasn't gonna pay for someone to design
00:14:25 00:14:28 it because i would still have to do the
00:14:26 00:14:29 same thing with them so either way i was
00:14:28 00:14:30 gonna have to figure out a way to
00:14:29 00:14:32 verbalize exactly
00:14:30 00:14:34 what i was looking for and it was really
00:14:32 00:14:34 difficult i had reached out to quite a
00:14:34 00:14:36 few
00:14:34 00:14:38 and i got nowhere because they didn't
00:14:36 00:14:40 understand what i was asking i had
00:14:38 00:14:41 actually kind of given up there was a
00:14:40 00:14:44 couple of weeks i just wasn't toking
00:14:41 00:14:47 any suppliers i was so frustrated
00:14:44 00:14:49 and then this one person responded and
00:14:47 00:14:51 she got it
00:14:49 00:14:52 and so then that kind of reignited the
00:14:51 00:14:54 light i didn't end up going with that
00:14:52 00:14:55 supplier but then it was like okay so
00:14:54 00:14:58 then i toked to a couple of more
00:14:55 00:14:59 and then i had a sample and it was just
00:14:58 00:15:01 like
00:14:59 00:15:02 everything finally came together so i i
00:15:01 00:15:04 was on alibaba
00:15:02 00:15:07 i kept everything on alibaba i messaged
00:15:04 00:15:09 them through the alibaba messenger
00:15:07 00:15:10 i did my orders through trade assurance
00:15:09 00:15:13 which really helped i had to get a
00:15:10 00:15:14 refund at one point for a sample because
00:15:13 00:15:16 like there was a whole
00:15:14 00:15:18 it was a whole thing and so it just
00:15:16 00:15:19 helped provide a lot of like
00:15:18 00:15:21 lower risks yes it just gave you a lot
00:15:19 00:15:23 of security and it was
00:15:21 00:15:25 really easy to streamline everything
00:15:23 00:15:26 yeah yeah that's so that's a great
00:15:25 00:15:28 lesson just
00:15:26 00:15:29 you have to be persistent because you
00:15:28 00:15:30 had an idea of what it is that you
00:15:29 00:15:32 wanted
00:15:30 00:15:33 and it was important too because you
00:15:32 00:15:34 knew that you had to differentiate
00:15:33 00:15:36 yourself
00:15:34 00:15:37 from the other people selling bonnets on
00:15:36 00:15:39 amazon you don't just
00:15:37 00:15:41 like and that's a really important tip
00:15:39 00:15:42 is is looking at the competitors looking
00:15:41 00:15:44 at their
00:15:42 00:15:45 negative reviews and their positive but
00:15:44 00:15:46 taking the negative reviews
00:15:45 00:15:48 okay is there anything that i could
00:15:46 00:15:49 improve it doesn't have to be a huge
00:15:48 00:15:51 improvement
00:15:49 00:15:52 but just something minor that would make
00:15:51 00:15:54 a significant
00:15:52 00:15:55 difference in the experience of the
00:15:54 00:15:58 customer
00:15:55 00:16:01 and so that's what you had found and yes
00:15:58 00:16:02 most many suppliers will say no or they
00:16:01 00:16:03 won't respond
00:16:02 00:16:06 because they don't have that
00:16:03 00:16:07 relationship with you and
00:16:06 00:16:10 it can be frustrating but you were
00:16:07 00:16:12 persistent enough to continue
00:16:10 00:16:13 requesting this from suppliers and
00:16:12 00:16:15 eventually someone
00:16:13 00:16:16 actually understood what you were saying
00:16:15 00:16:20 and took action with that
00:16:16 00:16:22 and that led you to getting your sample
00:16:20 00:16:24 and so that's just kind of a great
00:16:22 00:16:25 lesson because i think that a lot of
00:16:24 00:16:26 people are challenged with contacting
00:16:25 00:16:29 suppliers
00:16:26 00:16:29 that they find it very frustrating and
00:16:29 00:16:31 um
00:16:29 00:16:32 sometimes they don't have any luck with
00:16:31 00:16:34 it but it is it's just
00:16:32 00:16:36 a numbers game it's like the more you
00:16:34 00:16:38 contact the higher
00:16:36 00:16:39 the likelihood of you having success
00:16:38 00:16:43 with any one of those
00:16:39 00:16:45 suppliers so you got your samples and
00:16:43 00:16:46 then i guess did you like your samples
00:16:45 00:16:47 and then you placed your order what
00:16:46 00:16:49 happened next
00:16:47 00:16:50 yeah i had a couple one of the supplier
00:16:49 00:16:52 i'd originally planned to go with
00:16:50 00:16:54 because i felt like we connected you
00:16:52 00:16:56 know it was like okay yes
00:16:54 00:16:57 but then it was like the stitching was
00:16:56 00:17:00 kind of off
00:16:57 00:17:01 it didn't last very long and then this
00:17:00 00:17:02 other supplier
00:17:01 00:17:04 where she was kind of going back and
00:17:02 00:17:05 forth with me i was saying i wanted this
00:17:04 00:17:07 specifically and she was saying well
00:17:05 00:17:09 have you thought about this
00:17:07 00:17:10 and instead of just kind of writing her
00:17:09 00:17:11 off which could have been a very real
00:17:10 00:17:12 thing like
00:17:11 00:17:14 no you don't know what you're toking
00:17:12 00:17:16 about i want to do what i want
00:17:14 00:17:18 she sent me both i was like you know
00:17:16 00:17:19 what i want to try it i want to see what
00:17:18 00:17:20 you're saying
00:17:19 00:17:22 and inmates and it was she was right
00:17:20 00:17:24 [Laughter]
00:17:22 00:17:26 she was 100 right it was a better
00:17:24 00:17:28 decision and so the product
00:17:26 00:17:29 was really good so i made a quite a few
00:17:28 00:17:31 changes to the
00:17:29 00:17:32 typical satin bonnet that you sleep with
00:17:31 00:17:35 at night
00:17:32 00:17:36 and but one thing i started off with the
00:17:35 00:17:38 single layer just a single layer of
00:17:36 00:17:41 satin
00:17:38 00:17:42 i ordered i think 300 bonnets and
00:17:41 00:17:45 what happened was because it was only
00:17:42 00:17:46 one layer it would start ripping at the
00:17:45 00:17:48 seams
00:17:46 00:17:50 so that was another big mistake i made
00:17:48 00:17:52 at the beginning
00:17:50 00:17:54 because so usually it was fine but
00:17:52 00:17:56 sometimes it would just
00:17:54 00:17:58 it would just rip and so it was
00:17:56 00:17:59 incredibly overwhelming incredibly
00:17:58 00:18:02 stressful
00:17:59 00:18:03 incredibly anxiety causing because all
00:18:02 00:18:04 i'm thinking is
00:18:03 00:18:06 am i about to get a bad review am i
00:18:04 00:18:08 about to get someone's rip
00:18:06 00:18:10 and so of course i was fixing it i was
00:18:08 00:18:12 upgrading to double layer and it was
00:18:10 00:18:14 much more durable and strong
00:18:12 00:18:16 but it was like during that time my
00:18:14 00:18:18 stomach was constantly hurting
00:18:16 00:18:20 because all i was thinking was this
00:18:18 00:18:21 could ruin my business before it even
00:18:20 00:18:23 started
00:18:21 00:18:25 yeah yeah yeah that's and you know
00:18:23 00:18:27 that's part of the the journey though i
00:18:25 00:18:28 had i went through the exact same thing
00:18:27 00:18:29 when i first released my product on
00:18:28 00:18:31 amazon
00:18:29 00:18:33 you know it it's like you don't really
00:18:31 00:18:34 have the customer feedback yet
00:18:33 00:18:36 yes you tried it on yourself but you're
00:18:34 00:18:38 just one person and for me
00:18:36 00:18:39 like when i got my samples i tried them
00:18:38 00:18:42 i was like oh yeah they're perfect
00:18:39 00:18:43 they lasted a long time broke but then
00:18:42 00:18:45 when i had
00:18:43 00:18:47 a lot of customers ordering them i
00:18:45 00:18:48 started to see like a lot of people had
00:18:47 00:18:52 like the bones poking out
00:18:48 00:18:54 or they would like the the um the clap
00:18:52 00:18:55 the clasps would come off and so i
00:18:54 00:18:58 started to
00:18:55 00:18:59 realize oh this is a deficiency in the
00:18:58 00:19:02 product
00:18:59 00:19:03 um because it's just not high enough
00:19:02 00:19:05 quality so then i started to make
00:19:03 00:19:07 adjustments each time i would
00:19:05 00:19:09 order i would change one more thing with
00:19:07 00:19:11 it um in the beginning i had just
00:19:09 00:19:12 private labeled it i didn't do anything
00:19:11 00:19:14 different i just ordered it straight
00:19:12 00:19:16 from the factory but with each new
00:19:14 00:19:18 shipment i would make some changes
00:19:16 00:19:20 based on the customer feedback and
00:19:18 00:19:21 that's what ultimately led it to being
00:19:20 00:19:23 unique and high quality
00:19:21 00:19:25 but in the beginning it's like you have
00:19:23 00:19:25 to make those modifications and you kind
00:19:25 00:19:27 of
00:19:25 00:19:28 as as you gain more experience and more
00:19:27 00:19:29 customers
00:19:28 00:19:32 they're going to give you more feedback
00:19:29 00:19:33 and it's going to allow you to know what
00:19:32 00:19:35 it is that you should change
00:19:33 00:19:37 absolutely and it helped too because
00:19:35 00:19:37 like i have my sister i have her using
00:19:37 00:19:39 it
00:19:37 00:19:41 i give it to my mom and so they would
00:19:39 00:19:43 say things also and then if i had a
00:19:41 00:19:44 customer say it or then if i would
00:19:43 00:19:46 notike it it was like okay
00:19:44 00:19:48 then i'm making the change because this
00:19:46 00:19:50 is it's been a pattern now
00:19:48 00:19:52 right right yeah that makes sense okay
00:19:50 00:19:53 and then um in terms of making these
00:19:52 00:19:55 modifications
00:19:53 00:19:57 um i know it was challenging to
00:19:55 00:20:00 communicate initially
00:19:57 00:20:03 with the supplier but in terms of cost
00:20:00 00:20:04 was it quite um quite a bit more
00:20:03 00:20:07 expensive
00:20:04 00:20:10 to modify the product or just um not not
00:20:07 00:20:12 too significant the extra expense
00:20:10 00:20:14 it was a little more expensive what i
00:20:12 00:20:16 found is a lot of the suppliers they
00:20:14 00:20:18 want to give you what they have in stok
00:20:16 00:20:20 right they're going to keep trying to
00:20:18 00:20:22 force it on you too
00:20:20 00:20:24 they really want you to have what you
00:20:22 00:20:26 what they have in stok so when you're
00:20:24 00:20:28 asking them to create something from
00:20:26 00:20:28 scratch they're automatikally going to
00:20:28 00:20:31 try
00:20:28 00:20:33 to charge you more but um so at first it
00:20:31 00:20:34 definitely was more expensive
00:20:33 00:20:36 but as i've increased my quantity that
00:20:34 00:20:39 i've purchased it's gone down
00:20:36 00:20:41 more so it's much more comparable right
00:20:39 00:20:42 and um but in the end i'm also able to
00:20:41 00:20:44 charge more
00:20:42 00:20:46 because i have a unique product that's
00:20:44 00:20:46 actually meeting the needs of the
00:20:46 00:20:49 customer
00:20:46 00:20:50 so i was i was able to you know balance
00:20:49 00:20:54 it out yeah that's great
00:20:50 00:20:56 okay so then you have your products
00:20:54 00:20:57 they arrive i guess with amazon fba you
00:20:56 00:21:00 immediately start
00:20:57 00:21:02 fulfilled by amazon so you don't have to
00:21:00 00:21:04 manage the orders yourself and
00:21:02 00:21:06 uh and then what happens with your
00:21:04 00:21:09 launch did you see success
00:21:06 00:21:10 immediately or was it a work in progress
00:21:09 00:21:12 i actually
00:21:10 00:21:14 just got chills with the question so i
00:21:12 00:21:16 launched september 1st 2020.
00:21:14 00:21:18 so of course like my mom bought one my
00:21:16 00:21:21 sister bought one sure
00:21:18 00:21:22 but i got i think three orders my first
00:21:21 00:21:26 day
00:21:22 00:21:29 zero reviews brand new just from the ppc
00:21:26 00:21:30 um yeah it's the pay-per-click ads yeah
00:21:29 00:21:32 and i've done a lot of i was using
00:21:30 00:21:34 jungle scout to
00:21:32 00:21:37 find my keywords right for the
00:21:34 00:21:39 advertising and building my listing
00:21:37 00:21:41 and so jungle scout i cannot recommend
00:21:39 00:21:41 enough i don't use it anymore because
00:21:41 00:21:43 it's not
00:21:41 00:21:44 currently something i need but
00:21:43 00:21:45 especially when you're first starting
00:21:44 00:21:49 out
00:21:45 00:21:51 it is a tremendous resource yeah so i
00:21:49 00:21:52 built my listing using them i did all my
00:21:51 00:21:54 keywords
00:21:52 00:21:56 back end of my listing using them and i
00:21:54 00:21:58 built my advertisements using them in
00:21:56 00:22:00 the keyword list that i currently
00:21:58 00:22:01 have i still have from when i was using
00:22:00 00:22:03 jungle scout
00:22:01 00:22:05 yeah yeah for sure it's it's so
00:22:03 00:22:07 important i just made a video about
00:22:05 00:22:09 why keywords are so important if you
00:22:07 00:22:11 have an amazon business a lot of people
00:22:09 00:22:13 don't realize how like the keywords are
00:22:11 00:22:15 what is going to get your
00:22:13 00:22:17 product visible because that's how
00:22:15 00:22:18 amazon functions amazon's a search
00:22:17 00:22:19 engine similar to google and if you
00:22:18 00:22:22 don't have
00:22:19 00:22:25 the right keywords like quality keywords
00:22:22 00:22:27 in your listing in the back end in your
00:22:25 00:22:30 ppc campaigns then it's going to be
00:22:27 00:22:31 so hard for your listing to rank because
00:22:30 00:22:34 when someone's typing in
00:22:31 00:22:36 bonnet on amazon the only reason your
00:22:34 00:22:38 listing would show up is if your
00:22:36 00:22:40 listing has the relevant keywords so it
00:22:38 00:22:42 is absolutely critikal and
00:22:40 00:22:44 i think not enough people take the time
00:22:42 00:22:47 to learn how to do
00:22:44 00:22:49 really good keyword research because the
00:22:47 00:22:50 very obvious keywords are like the main
00:22:49 00:22:52 keywords but
00:22:50 00:22:54 everyone's ranking for those keywords
00:22:52 00:22:57 and so if you can have a mix of like
00:22:54 00:23:00 long tail short tail broad um
00:22:57 00:23:01 you know exact match those types of
00:23:00 00:23:04 keywords that's what's really gonna
00:23:01 00:23:05 you know lead you to having success with
00:23:04 00:23:07 the search
00:23:05 00:23:08 rank and also with the campaigns yeah it
00:23:07 00:23:11 was it was really
00:23:08 00:23:13 um needed i'm so glad i found them also
00:23:11 00:23:15 and so they even like just in those
00:23:13 00:23:16 bullet points creating my bullet points
00:23:15 00:23:17 and i'm saying you know it's supposed to
00:23:16 00:23:19 be a certain length
00:23:17 00:23:21 right and like so make putting it in the
00:23:19 00:23:22 big highlight of each feature in all
00:23:21 00:23:24 caps like
00:23:22 00:23:26 all of those things are important my
00:23:24 00:23:27 description i was doing it in html so
00:23:26 00:23:28 that i could have different formatting
00:23:27 00:23:31 stuff
00:23:28 00:23:32 and it was just like when you went to it
00:23:31 00:23:34 it was a good listing on its own
00:23:32 00:23:35 just from the start and i think that
00:23:34 00:23:37 helped having a really good listing
00:23:35 00:23:40 that's something that looks like
00:23:37 00:23:42 you know halfway done yeah for sure
00:23:40 00:23:42 that's and so i was getting consistent
00:23:42 00:23:45 sales
00:23:42 00:23:47 from the launch wow so so from the get
00:23:45 00:23:49 go you had three sales the first day
00:23:47 00:23:51 and then the next day where you seeing
00:23:49 00:23:53 again the same sales or
00:23:51 00:23:56 larger number of sales what was that
00:23:53 00:23:58 what was like the trend for your sales
00:23:56 00:24:00 yeah i was getting sales every day and
00:23:58 00:24:01 at that point it was just random people
00:24:00 00:24:04 finding my
00:24:01 00:24:05 listing connecting with it and making
00:24:04 00:24:08 the purchase
00:24:05 00:24:09 and so probably in the that first month
00:24:08 00:24:11 or so well in the first month i sold
00:24:09 00:24:14 over 100 units
00:24:11 00:24:16 wow i had done about um i think 120
00:24:14 00:24:19 units and i was like
00:24:16 00:24:20 i have something here okay because at
00:24:19 00:24:21 that point i think by the end of the
00:24:20 00:24:25 month i had maybe
00:24:21 00:24:27 five reviews wow wow that's really good
00:24:25 00:24:30 so that's that's that's no small feat so
00:24:27 00:24:32 you definitely are on to something and
00:24:30 00:24:34 so how did that feel making that first
00:24:32 00:24:36 sale or the first three sales on
00:24:34 00:24:37 the first day like what was that feeling
00:24:36 00:24:39 of you know people
00:24:37 00:24:41 buying your products and you not having
00:24:39 00:24:42 to fulfill them yourself
00:24:41 00:24:46 i'm like well but well this is it so
00:24:42 00:24:49 what am i quitting my job
00:24:46 00:24:50 i'm going to make like this is going i
00:24:49 00:24:53 it was all of the validation
00:24:50 00:24:53 it was validation like i knew this was a
00:24:53 00:24:56 good idea
00:24:53 00:24:57 i knew it was designed with thought and
00:24:56 00:24:59 intent like
00:24:57 00:25:00 i i knew i really liked it and so it was
00:24:59 00:25:02 just a matter of
00:25:00 00:25:04 other people like i hope they get it you
00:25:02 00:25:07 have to get it
00:25:04 00:25:11 right but it seemed especially like now
00:25:07 00:25:13 so at the time i was using um
00:25:11 00:25:15 i was clicking on request a review and
00:25:13 00:25:17 doing things like that
00:25:15 00:25:18 and then eventually i was using jungle
00:25:17 00:25:20 scout's automated
00:25:18 00:25:22 review request button now i use this
00:25:20 00:25:25 other service it's called uh
00:25:22 00:25:26 ecom engine feedback five and so they're
00:25:25 00:25:28 less expensive because they don't have
00:25:26 00:25:30 their only feedback whereas jungle scout
00:25:28 00:25:32 of course has a large suite of tools
00:25:30 00:25:33 right and so now i do that still the
00:25:32 00:25:35 request to review really standard i
00:25:33 00:25:37 don't do a custom message
00:25:35 00:25:39 i just do the standard amazon request
00:25:37 00:25:40 feedback those companies requesting
00:25:39 00:25:44 feedback so now i have over
00:25:40 00:25:47 200 reviews wow that's amazing i mean
00:25:44 00:25:47 is really those tools are really helpful
00:25:47 00:25:50 oh yeah
00:25:47 00:25:51 oh yeah yeah and so when i read the
00:25:50 00:25:53 reviews and
00:25:51 00:25:54 i've seen so many times people say thank
00:25:53 00:25:57 you
00:25:54 00:25:58 or people say wow who came up with this
00:25:57 00:25:59 idea this was a really good idea or
00:25:58 00:26:01 people
00:25:59 00:26:02 saying like well this is this is the
00:26:01 00:26:04 best bonnet
00:26:02 00:26:05 ever i got another one you know it was
00:26:04 00:26:07 just like yeah
00:26:05 00:26:09 it's it makes you want to cry it gives
00:26:07 00:26:11 me chills it's just like i'm so glad it
00:26:09 00:26:14 can help people
00:26:11 00:26:16 yeah and um it's like i
00:26:14 00:26:18 so at first i started out with black and
00:26:16 00:26:20 extra long
00:26:18 00:26:22 and then i added more colors i made a
00:26:20 00:26:25 double layer of course and then i made
00:26:22 00:26:28 more colors and then i made a new
00:26:25 00:26:29 um length i did a shorter one because at
00:26:28 00:26:30 first i had the extra long because that
00:26:29 00:26:32 was more niche right more less
00:26:30 00:26:34 competition
00:26:32 00:26:35 right then i made the regular bonnet
00:26:34 00:26:38 that's just kind of like
00:26:35 00:26:40 regular length just for big hair and
00:26:38 00:26:42 then i added scrunchies and then i'm
00:26:40 00:26:43 adding like a few more products it's
00:26:42 00:26:48 just like
00:26:43 00:26:52 girl you've been busy busy
00:26:48 00:26:54 always just but you know for so long
00:26:52 00:26:56 the listing just with the extra long
00:26:54 00:26:58 black that was really all i needed i
00:26:56 00:27:01 designed the images in microsoft i
00:26:58 00:27:04 wasn't even using canva at the time
00:27:01 00:27:04 it was just really basic yeah but it
00:27:04 00:27:06 worked
00:27:04 00:27:07 yeah see and that's that's the key is
00:27:06 00:27:11 that when you have
00:27:07 00:27:14 a quality product that's unique and that
00:27:11 00:27:15 that works that does the job you don't
00:27:14 00:27:17 necessarily need to do
00:27:15 00:27:19 a million and one different things with
00:27:17 00:27:22 marketing because
00:27:19 00:27:23 people find you and they refer you
00:27:22 00:27:25 they refer you to their family and
00:27:23 00:27:26 friends because they had such a great
00:27:25 00:27:28 experience they're like wow
00:27:26 00:27:30 like this worked for me i've tried so
00:27:28 00:27:31 many different bonnets and this was this
00:27:30 00:27:33 one was actually
00:27:31 00:27:34 really helpful and it actually did the
00:27:33 00:27:36 trick and
00:27:34 00:27:39 um so then they refer you and that word
00:27:36 00:27:41 of mouth marketing is is priceless
00:27:39 00:27:43 so it's it starts with having a high
00:27:41 00:27:44 quality product it's like
00:27:43 00:27:47 and that's why i love that you you
00:27:44 00:27:48 picked a niche that you sincerely have a
00:27:47 00:27:51 true interest in
00:27:48 00:27:53 a passion for because sometimes and it's
00:27:51 00:27:55 like it doesn't have to
00:27:53 00:27:57 be that way it's fine if you just pick
00:27:55 00:27:57 any product just to you know make money
00:27:57 00:28:00 online
00:27:57 00:28:03 but look at how advantageous it has been
00:28:00 00:28:04 for you to actually really understand
00:28:03 00:28:06 the product really understand the
00:28:04 00:28:08 audience really understand
00:28:06 00:28:10 like who it is that you're serving um
00:28:08 00:28:13 it's only going to benefit you
00:28:10 00:28:15 in the long run so um do you have your
00:28:13 00:28:18 like on your amazon listing do you have
00:28:15 00:28:20 a bit about yourself and like your story
00:28:18 00:28:22 toking about how like you discovered
00:28:20 00:28:25 this and your your story about your hair
00:28:22 00:28:26 in my original listing i had you know
00:28:25 00:28:29 i'm
00:28:26 00:28:31 i think my sentence was i a woman
00:28:29 00:28:31 designed the product a woman uses the
00:28:31 00:28:34 product
00:28:31 00:28:35 when it's using them for other women
00:28:34 00:28:38 right now
00:28:35 00:28:39 i have the a plus content because i have
00:28:38 00:28:42 my trademark on my logo
00:28:39 00:28:43 and so at that point i mean world was my
00:28:42 00:28:46 oyster
00:28:43 00:28:47 yeah yeah now you get so i have and now
00:28:46 00:28:51 i haven't
00:28:47 00:28:53 exactly so i have um an about
00:28:51 00:28:55 the company and i say that it's woman
00:28:53 00:28:57 owned it's a small business
00:28:55 00:28:59 it's a black woman owned because my
00:28:57 00:29:00 target most of my customers are black or
00:28:59 00:29:03 people of color
00:29:00 00:29:05 and then i say it's designed in southern
00:29:03 00:29:07 california because that's important too
00:29:05 00:29:08 that i'm not overseas just someone just
00:29:07 00:29:10 trying to push out a product that
00:29:08 00:29:14 doesn't know anything about it right
00:29:10 00:29:17 and then i think on my
00:29:14 00:29:18 on the actual store my storefront i have
00:29:17 00:29:21 that
00:29:18 00:29:22 but my my motto is hair care engineered
00:29:21 00:29:24 better
00:29:22 00:29:26 and it's like because i'm an engineer
00:29:24 00:29:29 yeah i like that i was problem solving
00:29:26 00:29:31 i was thinking behind it and i made i
00:29:29 00:29:32 innovated a product for you all because
00:29:31 00:29:34 you're me i'm you like we're
00:29:32 00:29:36 here yeah yeah i got it and so i have
00:29:34 00:29:39 that on my storefront
00:29:36 00:29:41 i love that and you know so that's so
00:29:39 00:29:43 great i think it's so important that you
00:29:41 00:29:45 are sharing your story because
00:29:43 00:29:47 people want to hear stories um in the
00:29:45 00:29:48 past people you know
00:29:47 00:29:50 a lot of corporations they never had
00:29:48 00:29:51 they never shared anything about
00:29:50 00:29:52 themselves you wouldn't know anything
00:29:51 00:29:53 about the company
00:29:52 00:29:54 about the product you wouldn't know
00:29:53 00:29:56 anything about the owners or the company
00:29:54 00:29:57 that you're buying from but now people
00:29:56 00:30:00 want to buy from people
00:29:57 00:30:01 and they want to hear stories and they
00:30:00 00:30:03 want to relate
00:30:01 00:30:05 and um you know you're a little bit
00:30:03 00:30:07 limited on amazon with what you can
00:30:05 00:30:09 you know aesthetikally and how you can
00:30:07 00:30:11 share it if you have the a plus content
00:30:09 00:30:12 that makes it a lot easier to share your
00:30:11 00:30:13 story
00:30:12 00:30:15 a picture of yourself so that people
00:30:13 00:30:17 people can put a face to the name
00:30:15 00:30:19 but now that you're selling on your own
00:30:17 00:30:20 website you know that's where you have
00:30:19 00:30:23 full control
00:30:20 00:30:24 um your website you design it exactly
00:30:23 00:30:25 how you want
00:30:24 00:30:27 you share whatever message you want
00:30:25 00:30:28 you're not limited and amazon you know
00:30:27 00:30:29 there's certain things that you can and
00:30:28 00:30:31 cannot say
00:30:29 00:30:33 they're amazon's customers on your
00:30:31 00:30:34 website capture the leads they're your
00:30:33 00:30:36 customers you can communicate with them
00:30:34 00:30:38 as often
00:30:36 00:30:40 as you want so you have full control on
00:30:38 00:30:42 your website and that's why
00:30:40 00:30:43 the goal with selling on amazon is like
00:30:42 00:30:45 start on amazon
00:30:43 00:30:47 use amazon and take advantage of the
00:30:45 00:30:48 fact that you're going to gain exposure
00:30:47 00:30:50 to customers that you wouldn't be able
00:30:48 00:30:52 to gain exposure to if you were selling
00:30:50 00:30:53 exclusively on your website like
00:30:52 00:30:55 first day you launched and you have
00:30:53 00:30:57 three customers like they just
00:30:55 00:30:59 magically discovered you with the help
00:30:57 00:31:00 of ppc campaigns
00:30:59 00:31:02 but on shopify doesn't work that way
00:31:00 00:31:03 because people aren't searching for
00:31:02 00:31:05 products on
00:31:03 00:31:07 shopify they have to find your website
00:31:05 00:31:10 directly which is really
00:31:07 00:31:12 a brand new website so start on amazon
00:31:10 00:31:14 and then like you can eventually start
00:31:12 00:31:16 your own shopify store and like split
00:31:14 00:31:17 sales between the two or more people
00:31:16 00:31:19 over to shopify
00:31:17 00:31:20 but i love how you just started your
00:31:19 00:31:22 business
00:31:20 00:31:24 and i love just like the natural
00:31:22 00:31:24 progression and where you're going with
00:31:24 00:31:27 it
00:31:24 00:31:30 yeah and shopify is quite a beast it's
00:31:27 00:31:33 very different from family
00:31:30 00:31:35 it was well i first i designed i created
00:31:33 00:31:36 a website initially and i actually coded
00:31:35 00:31:38 it myself because i have a
00:31:36 00:31:40 a little development skills very limited
00:31:38 00:31:41 but it was good enough
00:31:40 00:31:43 and so at first that was just something
00:31:41 00:31:44 so if someone looked it up
00:31:43 00:31:46 if they wouldn't be like what's this
00:31:44 00:31:47 company they could go to it they could
00:31:46 00:31:48 see a picture of me and then they could
00:31:47 00:31:51 find the amazon
00:31:48 00:31:52 listing from there now i've created my
00:31:51 00:31:55 shopify store
00:31:52 00:31:56 and it's it's nice i like it fine i
00:31:55 00:31:59 wanted
00:31:56 00:32:00 you know it's shopify also has its
00:31:59 00:32:03 little limitations which i really don't
00:32:00 00:32:04 appreciate
00:32:03 00:32:06 i like i've gone in the back end of the
00:32:04 00:32:09 code quite a few times to tweak things
00:32:06 00:32:10 because and i just think like i have a
00:32:09 00:32:13 privilege because i have
00:32:10 00:32:14 a background that's kind of adjacent to
00:32:13 00:32:15 it but i think about so many other
00:32:14 00:32:17 sellers it's like that's not fair that
00:32:15 00:32:19 they would have a lot more difficulty
00:32:17 00:32:21 in customizing certain things yeah so
00:32:19 00:32:23 that's just you know there's
00:32:21 00:32:25 like wordpress is great because it's you
00:32:23 00:32:27 can pretty much do anything on wordpress
00:32:25 00:32:28 you can create anything on wordpress and
00:32:27 00:32:30 so when i first started selling on my
00:32:28 00:32:31 own website i was first a wordpress
00:32:30 00:32:36 store
00:32:31 00:32:36 um and although it i could do anything i
00:32:36 00:32:40 wanted
00:32:36 00:32:42 in terms of custom design it was just
00:32:40 00:32:45 there was always challenges when it came
00:32:42 00:32:48 to checkout there was always something
00:32:45 00:32:50 i always needed to have my developer uh
00:32:48 00:32:52 you know on skype available for like the
00:32:50 00:32:54 next fire to put out
00:32:52 00:32:55 and it was very stressful so eventually
00:32:54 00:32:57 after like
00:32:55 00:32:58 i think a full year i eventually just
00:32:57 00:32:59 said you know what i'm just gonna go to
00:32:58 00:33:01 shopify
00:32:59 00:33:03 and yes there are more limitations but
00:33:01 00:33:05 shopify was made for e-commerce
00:33:03 00:33:07 wordpress was made for blogging and so
00:33:05 00:33:08 you can really tell the difference so
00:33:07 00:33:09 when it comes to like the customer's
00:33:08 00:33:11 experience
00:33:09 00:33:13 checking out you know getting those
00:33:11 00:33:14 email receipts you know it's just such a
00:33:13 00:33:17 smoother process
00:33:14 00:33:19 than wordpress so in spite of their
00:33:17 00:33:21 limitations i still feel like they're
00:33:19 00:33:23 one of the best places to
00:33:21 00:33:25 set up an e-commerce store oh yeah for
00:33:23 00:33:26 sure i have right now like one of their
00:33:25 00:33:28 free templates
00:33:26 00:33:30 and i'm going to be buying one of their
00:33:28 00:33:32 like higher end ones and
00:33:30 00:33:33 customizing that for my oh sorry for my
00:33:32 00:33:35 next launch
00:33:33 00:33:37 um for for the launch of some of my new
00:33:35 00:33:38 products awesome
00:33:37 00:33:40 okay well tell me a little bit about so
00:33:38 00:33:43 where are you now i know
00:33:40 00:33:44 in terms of sales three sales first day
00:33:43 00:33:48 how are you doing now
00:33:44 00:33:49 with sales and um you know uh
00:33:48 00:33:51 what's your product line looking like
00:33:49 00:33:54 now what was it
00:33:51 00:33:55 last month maybe i was it was pretty
00:33:54 00:33:57 shocking
00:33:55 00:33:59 as you saw in my um screenshot it was
00:33:57 00:34:01 like my sales were pretty much doubling
00:33:59 00:34:04 every month it was
00:34:01 00:34:07 very overwhelming and so
00:34:04 00:34:09 i was it was like my 30-day sales it
00:34:07 00:34:11 just kept going up and it kept going up
00:34:09 00:34:12 i was at one point doing five hundred
00:34:11 00:34:14 dollars a day pretty
00:34:12 00:34:17 like almost like a few times and it was
00:34:14 00:34:20 like whoa where's this even coming from
00:34:17 00:34:23 and then of course i went out of stok
00:34:20 00:34:24 because it was like unprecedented growth
00:34:23 00:34:25 that i did not at all it's a good
00:34:24 00:34:29 problem to have
00:34:25 00:34:30 and so then i had to i had already
00:34:29 00:34:32 it's a good problem to have i need to
00:34:30 00:34:35 fix it though
00:34:32 00:34:37 so i had my new inventory
00:34:35 00:34:39 coming in and then it got stuck in
00:34:37 00:34:40 customs with fedex
00:34:39 00:34:43 it was such i was out of stok for like
00:34:40 00:34:45 three weeks oh wow
00:34:43 00:34:46 yeah so not no point it was stuck in
00:34:45 00:34:49 with fedex for
00:34:46 00:34:50 two weeks at least yeah so then what
00:34:49 00:34:52 happened and um so now
00:34:50 00:34:53 i came back and stopped i was actually
00:34:52 00:34:55 still making sales
00:34:53 00:34:57 consistently which was pretty shocking
00:34:55 00:34:58 so my extra long black is still my best
00:34:57 00:35:01 seller
00:34:58 00:35:03 if i made 500 in the day
00:35:01 00:35:05 it was probably 300 going from the extra
00:35:03 00:35:07 long black like it's just
00:35:05 00:35:08 people love it i don't i always thought
00:35:07 00:35:09 they would want the other colors they
00:35:08 00:35:13 just want the black
00:35:09 00:35:17 okay that's fine but um
00:35:13 00:35:18 now it's like well when i was out of
00:35:17 00:35:19 stok people were still buying my
00:35:18 00:35:21 products even though of course i wasn't
00:35:19 00:35:23 ranking as well
00:35:21 00:35:25 and i didn't have the problem product
00:35:23 00:35:27 that they wanted i was still doing over
00:35:25 00:35:29 a hundred dollars a day
00:35:27 00:35:31 just period and so that was also really
00:35:29 00:35:33 validating to me
00:35:31 00:35:35 and then now that i'm back in stok i'm
00:35:33 00:35:37 doing a few hundred dollars a day still
00:35:35 00:35:38 but i just i want to get back up to
00:35:37 00:35:41 where i was but now i have to like prove
00:35:38 00:35:43 myself to amazon again
00:35:41 00:35:45 well that's still great it's great that
00:35:43 00:35:47 you're still able to still generate
00:35:45 00:35:49 sales in spite of that
00:35:47 00:35:52 and now you're also selling on your
00:35:49 00:35:54 website so you have two sales channels
00:35:52 00:35:55 yeah so i just started my shopify store
00:35:54 00:35:57 i've been playing around with facebook
00:35:55 00:35:59 ads a little bit trying to figure out
00:35:57 00:36:02 how to optimize those campaigns and
00:35:59 00:36:04 just um understand how that beast works
00:36:02 00:36:07 because it's a whole
00:36:04 00:36:08 monster in itself and but really i
00:36:07 00:36:11 started my website because my new
00:36:08 00:36:12 products that are coming out
00:36:11 00:36:14 well one of them specifically i didn't
00:36:12 00:36:16 want to sell on amazon
00:36:14 00:36:18 because uh they have this you know how
00:36:16 00:36:19 it goes with amazon you have a lot of
00:36:18 00:36:21 copycats
00:36:19 00:36:23 right people see a good product and they
00:36:21 00:36:25 want to copy it and so with this product
00:36:23 00:36:26 i'm selling i'm actually going to be
00:36:25 00:36:27 getting
00:36:26 00:36:29 i'm going to have patent pending status
00:36:27 00:36:33 in about three weeks or so
00:36:29 00:36:35 and so give it thank you so because i
00:36:33 00:36:37 feel so protective over it and also
00:36:35 00:36:39 because it's a higher price item it
00:36:37 00:36:41 would be selling around 50
00:36:39 00:36:43 i just i can't give away that referral
00:36:41 00:36:46 fee to amazon without
00:36:43 00:36:47 increasing the price of significantly
00:36:46 00:36:50 yeah and not only that
00:36:47 00:36:51 but for me a big stiking point was the
00:36:50 00:36:54 30-day
00:36:51 00:36:54 refund period on amazon and for products
00:36:54 00:36:56 like
00:36:54 00:36:58 you know me with a waist trainer you
00:36:56 00:36:59 with the bonnet like
00:36:58 00:37:01 when someone returns that you know
00:36:59 00:37:01 you're not going to be able to sell that
00:37:01 00:37:03 again
00:37:01 00:37:05 because it was worn um so that if you
00:37:03 00:37:08 have a high tiket product you know your
00:37:05 00:37:10 cost per unit is significant and so
00:37:08 00:37:12 it can backfire you know if you're
00:37:10 00:37:14 selling that on amazon and
00:37:12 00:37:16 if it's a product that does have you
00:37:14 00:37:19 know a higher refund rate so
00:37:16 00:37:21 it does make sense to sell on your own
00:37:19 00:37:24 website to kind of reduce
00:37:21 00:37:24 the cost of those refunds yeah
00:37:24 00:37:26 absolutely
00:37:24 00:37:28 the bonnets when i get it though i
00:37:26 00:37:29 always get like oh it's unfulfillable
00:37:28 00:37:30 now
00:37:29 00:37:32 even though even if they only use it a
00:37:30 00:37:33 few times it's going to be unfulfilled
00:37:32 00:37:35 if it's on someone's head like
00:37:33 00:37:37 that's just it what it is what it is
00:37:35 00:37:39 yeah it's but so that's been um
00:37:37 00:37:40 interesting too some you know if they
00:37:39 00:37:42 just don't like the color they will turn
00:37:40 00:37:43 it and so now i just can't really sell
00:37:42 00:37:45 it again
00:37:43 00:37:46 right yes it's a little disappointing
00:37:45 00:37:48 yeah that's why
00:37:46 00:37:49 that's the thing is like customers love
00:37:48 00:37:50 amazon for that reason because they
00:37:49 00:37:52 never
00:37:50 00:37:53 return any product even if they just
00:37:52 00:37:56 don't want it anymore
00:37:53 00:37:56 um which is why amazon has grown so much
00:37:56 00:37:58 because they are
00:37:56 00:38:01 customer centric like they know what
00:37:58 00:38:03 they're doing right but for us sellers
00:38:01 00:38:04 you know it's not really a great um you
00:38:03 00:38:07 know policy
00:38:04 00:38:09 however we can decide that you know it's
00:38:07 00:38:11 there's the advantages of selling
00:38:09 00:38:14 on amazon outweigh those disadvantages
00:38:11 00:38:16 for sellers
00:38:14 00:38:18 yeah absolutely and it's it's fine i'm
00:38:16 00:38:19 gonna like i'm gonna i offer free
00:38:18 00:38:21 shipping on my website i really do try
00:38:19 00:38:22 to keep that same amazon model i offer
00:38:21 00:38:26 amazon pay
00:38:22 00:38:28 as a payment so it's like i
00:38:26 00:38:29 i wanna also i wanna give them that same
00:38:28 00:38:31 experience but just come to my site
00:38:29 00:38:32 instead
00:38:31 00:38:34 yes that makes sense and if you can do a
00:38:32 00:38:35 better price on your website then that
00:38:34 00:38:37 will
00:38:35 00:38:38 incentivize them even more to just shop
00:38:37 00:38:40 on your website
00:38:38 00:38:42 yeah i was considering doing that even
00:38:40 00:38:44 reducing it by 50 cents or a dollar i
00:38:42 00:38:47 think would probably help
00:38:44 00:38:47 yeah yeah for sure so now you're doing
00:38:47 00:38:49 um
00:38:47 00:38:52 roughly was it eight thousand dollars a
00:38:49 00:38:53 month yeah it was over it got around 8
00:38:52 00:38:57 500
00:38:53 00:39:00 close to 9 000. wow very significant so
00:38:57 00:39:01 um you know this and when did you launch
00:39:00 00:39:04 your product
00:39:01 00:39:05 september 1st 2020. wow congrats so
00:39:04 00:39:08 that's
00:39:05 00:39:12 amazing success and during a pandemic
00:39:08 00:39:14 too so now that you're you know you're
00:39:12 00:39:15 you're seeing success with your business
00:39:14 00:39:17 um
00:39:15 00:39:19 where are you at are you still working
00:39:17 00:39:21 at your job and doing this part time on
00:39:19 00:39:22 the side just whenever you can squeeze
00:39:21 00:39:24 in the time for it
00:39:22 00:39:26 what's your schedule like yes i still
00:39:24 00:39:27 work for my job you know
00:39:26 00:39:30 as i mentioned i've put a lot of years
00:39:27 00:39:33 into school for this career
00:39:30 00:39:34 so i do plan to stay here a while mostly
00:39:33 00:39:36 also though
00:39:34 00:39:39 like if i had a job that um was really
00:39:36 00:39:40 demanding i had to work 60 hours a week
00:39:39 00:39:42 it would be different
00:39:40 00:39:45 but i only work 40 hours a week i have
00:39:42 00:39:46 every other friday off my weekends are
00:39:45 00:39:48 my weekends
00:39:46 00:39:49 after the work day it's aft it's done
00:39:48 00:39:52 and so i do
00:39:49 00:39:52 have a lot of time to work on my
00:39:52 00:39:54 business
00:39:52 00:39:56 especially with the time difference with
00:39:54 00:39:57 um alibaba
00:39:56 00:40:00 usually they're waking up when i'm
00:39:57 00:40:02 finishing work anyways
00:40:00 00:40:04 and so it does work really well and i
00:40:02 00:40:08 also i just
00:40:04 00:40:10 i don't i have i just i can't
00:40:08 00:40:11 it's just it's too good my job is too
00:40:10 00:40:14 good to walk away from it
00:40:11 00:40:15 and you know what like that's this is i
00:40:14 00:40:16 love that you're saying that because so
00:40:15 00:40:18 many times we
00:40:16 00:40:20 i get on these calls and people just
00:40:18 00:40:22 can't wait to quit their jobs
00:40:20 00:40:23 and that's yeah that's a lot of people
00:40:22 00:40:25 like most people really don't like what
00:40:23 00:40:27 they're doing so if you are part of the
00:40:25 00:40:30 few who actually you love what you do
00:40:27 00:40:31 you are fulfilled by it you love you
00:40:30 00:40:33 know every you know
00:40:31 00:40:35 how your schedule and everything is
00:40:33 00:40:36 working out then great like stay with
00:40:35 00:40:38 that there's no reason to leave that
00:40:36 00:40:41 especially since you put in so many
00:40:38 00:40:42 years in schooling to to get you to
00:40:41 00:40:44 where you are now
00:40:42 00:40:46 and then your amazon business is a way
00:40:44 00:40:46 that just as you intended just a way to
00:40:46 00:40:48 make some
00:40:46 00:40:50 income on the side and hopefully
00:40:48 00:40:51 eventually it can become a source of
00:40:50 00:40:52 passive income once you start to
00:40:51 00:40:54 automate it
00:40:52 00:40:56 and you know there's a lot of systems
00:40:54 00:40:58 that you can put in place to do that
00:40:56 00:40:59 um but you never there's no reason like
00:40:58 00:41:00 just because you start an online
00:40:59 00:41:02 business or an amazon business does not
00:41:00 00:41:04 mean that you have to quit your job
00:41:02 00:41:06 by no means it's absolutely your choice
00:41:04 00:41:08 it's just a way to create another
00:41:06 00:41:09 a new income stream that's independent
00:41:08 00:41:12 of your current job
00:41:09 00:41:13 it's absolutely especially because i'm
00:41:12 00:41:14 young i
00:41:13 00:41:18 don't have children i don't even have a
00:41:14 00:41:20 pet there's just no need
00:41:18 00:41:22 it's like i have time for both so at
00:41:20 00:41:24 this point in my life it's not necessary
00:41:22 00:41:26 a few years down the road if i end up
00:41:24 00:41:29 having a child it's like okay
00:41:26 00:41:31 maybe i'll go to halftime on my job and
00:41:29 00:41:32 and i'll do my business but at this
00:41:31 00:41:34 point it's like
00:41:32 00:41:35 why would i turn down a very significant
00:41:34 00:41:37 income stream
00:41:35 00:41:39 there's absolutely it just doesn't make
00:41:37 00:41:40 sense totally so i don't it's going to
00:41:39 00:41:41 take a lot for me to quit my job
00:41:40 00:41:42 honestly it's really
00:41:41 00:41:46 it's really nice i have a lot of
00:41:42 00:41:49 benefits you know i i can't
00:41:46 00:41:49 i pinch it i don't walk away from my dad
00:41:49 00:41:53 i love it
00:41:49 00:41:53 okay so then um what is you know my
00:41:53 00:41:55 audience
00:41:53 00:41:57 um i mean you're a subscriber and you've
00:41:55 00:41:59 watched my videos and i know you've
00:41:57 00:42:01 seen some of these success stories um do
00:41:59 00:42:03 you have any pieces
00:42:01 00:42:05 of advice for people who are watching
00:42:03 00:42:07 you and hearing your story
00:42:05 00:42:09 and thinking about man she did it and
00:42:07 00:42:10 she took the plunge and she started her
00:42:09 00:42:12 business i just
00:42:10 00:42:14 i want to do it but i don't know if it's
00:42:12 00:42:15 for me it is intimidating to start
00:42:14 00:42:17 anything new
00:42:15 00:42:19 do you have any advice for people
00:42:17 00:42:21 watching
00:42:19 00:42:23 absolutely continue watching first and
00:42:21 00:42:26 foremost
00:42:23 00:42:26 but i think the biggest advice i would
00:42:26 00:42:30 give
00:42:26 00:42:33 is don't go for the trends my sister
00:42:30 00:42:35 actually also started an amazon business
00:42:33 00:42:37 inside of the pandemic after i did mine
00:42:35 00:42:40 and hers failed miserably
00:42:37 00:42:42 and it wasn't because she's not a good
00:42:40 00:42:44 but she has her own another business now
00:42:42 00:42:46 that's doing very well it had like it
00:42:44 00:42:47 has nothing to do with the person
00:42:46 00:42:49 right like you have to it's finding the
00:42:47 00:42:51 product that makes sense for you
00:42:49 00:42:52 just because something made sense for
00:42:51 00:42:54 someone else doesn't mean that's like
00:42:52 00:42:56 the right fit for you
00:42:54 00:42:58 and so just because something oh it's
00:42:56 00:42:59 the pandemic let me start selling mass
00:42:58 00:43:01 there's a lot of people
00:42:59 00:43:03 who are selling mass right now and will
00:43:01 00:43:05 they be buying mass two years from now
00:43:03 00:43:06 like that just doesn't make sense so you
00:43:05 00:43:08 have to
00:43:06 00:43:09 i think the biggest thing is it's going
00:43:08 00:43:10 with the products that you actually
00:43:09 00:43:13 connect with
00:43:10 00:43:14 i think that is by far going to take you
00:43:13 00:43:15 the furthest
00:43:14 00:43:17 yeah yeah i love that and i love what
00:43:15 00:43:19 you just shared there is
00:43:17 00:43:20 you know sometimes people because i
00:43:19 00:43:23 would share my my product
00:43:20 00:43:25 publicly um and transparently and people
00:43:23 00:43:27 would say oh aren't you worried about
00:43:25 00:43:28 people copying you and competition and
00:43:27 00:43:30 all that i'm like
00:43:28 00:43:32 yeah there's gonna be a small percentage
00:43:30 00:43:34 of people who do produce the same
00:43:32 00:43:35 product and i even had a few people who
00:43:34 00:43:37 like
00:43:35 00:43:39 they literally duplicated my website and
00:43:37 00:43:40 just put their logo on it and
00:43:39 00:43:42 you know copied my product and
00:43:40 00:43:45 everything was very similar but
00:43:42 00:43:46 it was never as successful as my brand
00:43:45 00:43:48 because
00:43:46 00:43:49 people don't need two of the same thing
00:43:48 00:43:51 you know like
00:43:49 00:43:52 you make your product unique in your
00:43:51 00:43:54 special way and
00:43:52 00:43:56 you know people only needed one of you
00:43:54 00:43:57 know we don't need two
00:43:56 00:43:59 apples you know there's like an apple
00:43:57 00:44:01 and a microsoft and all these other
00:43:59 00:44:03 uh you know tik companies you don't
00:44:01 00:44:06 need two of the exact same thing
00:44:03 00:44:07 um because it's unnecessary so bring an
00:44:06 00:44:08 edge to
00:44:07 00:44:10 whatever it is that you're doing and
00:44:08 00:44:11 make it make it uniquely yours and
00:44:10 00:44:13 that's
00:44:11 00:44:15 how it's going to be successful that is
00:44:13 00:44:19 why your business is successful because
00:44:15 00:44:21 you brought yourself to it and you um
00:44:19 00:44:22 you treated it like you know this is a
00:44:21 00:44:24 product that i'm i'm
00:44:22 00:44:27 sourcing and using myself i am the
00:44:24 00:44:28 customer and so i'm going to approach my
00:44:27 00:44:30 business from that standpoint
00:44:28 00:44:31 so i can create the highest quality
00:44:30 00:44:32 products and the best customer
00:44:31 00:44:36 experience
00:44:32 00:44:37 and um you know ultimately like
00:44:36 00:44:39 you don't have to have if you're if
00:44:37 00:44:40 you're going to try and copy someone
00:44:39 00:44:41 else's listing it's only going to get
00:44:40 00:44:44 you so far
00:44:41 00:44:45 that's that's just how it is you know so
00:44:44 00:44:46 and that's yeah
00:44:45 00:44:47 that's why you have to customize
00:44:46 00:44:48 products you can't just go and find a
00:44:47 00:44:50 product on amazon
00:44:48 00:44:51 that's selling really well and then
00:44:50 00:44:52 duplicate that it doesn't work anymore i
00:44:51 00:44:54 did like
00:44:52 00:44:56 seven years ago but you know the game
00:44:54 00:44:59 has changed on amazon
00:44:56 00:45:01 quite significantly and uh you can't you
00:44:59 00:45:04 can't get away with that anymore
00:45:01 00:45:06 yeah and it's i think um with all of the
00:45:04 00:45:07 changes i made in my bonnet it's just
00:45:06 00:45:10 like when you
00:45:07 00:45:12 when you stand out and you actually put
00:45:10 00:45:14 thought into creating a product
00:45:12 00:45:15 that will improve upon what's out there
00:45:14 00:45:17 it shows
00:45:15 00:45:20 like that's all you have to do just
00:45:17 00:45:20 create a good product
00:45:22 00:45:27 so um this has been your introduction to
00:45:26 00:45:29 entrepreneurship
00:45:27 00:45:30 um do you see yourself continuing down
00:45:29 00:45:32 this path
00:45:30 00:45:33 i know you want to continue you know
00:45:32 00:45:35 your career
00:45:33 00:45:36 but do you see yourself continuing to
00:45:35 00:45:39 grow this brand and maybe
00:45:36 00:45:40 develop other brands and down the line
00:45:39 00:45:41 have you really enjoyed this journey so
00:45:40 00:45:43 far
00:45:41 00:45:45 yeah i definitely will stik with
00:45:43 00:45:47 entrepreneurship i actually never saw
00:45:45 00:45:48 myself as an entrepreneur i'm very
00:45:47 00:45:49 risk-averse that's why i work for a
00:45:48 00:45:52 public
00:45:49 00:45:52 public agency i'm very risk-averse i
00:45:52 00:45:55 like
00:45:52 00:45:57 you know reliability i like structure
00:45:55 00:45:57 i'm i'm an engineer i'm very black and
00:45:57 00:46:00 white
00:45:57 00:46:01 these are the things i crave and in
00:46:00 00:46:04 entrepreneurship
00:46:01 00:46:04 it's not at all like that and so i did
00:46:04 00:46:06 not
00:46:04 00:46:08 think i would be an entrepreneur even
00:46:06 00:46:10 throughout this journey i said
00:46:08 00:46:11 multiple times at the beginning i don't
00:46:10 00:46:12 know if i'm cut out for this
00:46:11 00:46:15 i don't know if i have the stomach for
00:46:12 00:46:16 this if i got a bad review i wanted to
00:46:15 00:46:19 cry i'm like i'm not
00:46:16 00:46:22 tough enough for this business
00:46:19 00:46:23 but it's just like the payout is so
00:46:22 00:46:26 worth it
00:46:23 00:46:27 and it's so i love the freedom i love
00:46:26 00:46:28 that i have total control over
00:46:27 00:46:32 everything
00:46:28 00:46:35 i do love control and i i just love
00:46:32 00:46:36 seeing something something you've
00:46:35 00:46:38 created
00:46:36 00:46:39 and seeing it impact other people seeing
00:46:38 00:46:42 other people post a picture
00:46:39 00:46:42 it's like oh yeah there's nothing better
00:46:42 00:46:44 so
00:46:42 00:46:47 yeah i don't think i would create other
00:46:44 00:46:49 brands my brand is actually when i was
00:46:47 00:46:52 creating the hair care products in 2017
00:46:49 00:46:54 it's the same logo it's the same concept
00:46:52 00:46:54 it's all natural glow is what it was
00:46:54 00:46:57 then
00:46:54 00:46:59 all natural glow is what it is now and
00:46:57 00:47:00 it's my baby and i love it i'm gonna
00:46:59 00:47:04 just continue to nurse it
00:47:00 00:47:06 and nurture it and um
00:47:04 00:47:07 try to just i really want to just make
00:47:06 00:47:10 it bigger
00:47:07 00:47:12 that's my goal yeah well i have no make
00:47:10 00:47:15 a little empire you're on track to
00:47:12 00:47:16 building that empire because you have
00:47:15 00:47:19 definitely been off to a great start
00:47:16 00:47:21 and you're an entrepreneur with passion
00:47:19 00:47:22 and again you believe in the product you
00:47:21 00:47:23 use the product and that's the most
00:47:22 00:47:25 important thing
00:47:23 00:47:27 because then you're able to truly market
00:47:25 00:47:29 the product because if you don't really
00:47:27 00:47:32 believe in what you're selling or if you
00:47:29 00:47:34 just you're not in congruency or you're
00:47:32 00:47:34 not being authentik then it's going to
00:47:34 00:47:36 limit
00:47:34 00:47:37 your ability to market your product
00:47:36 00:47:38 because there's going to be a part of
00:47:37 00:47:40 you that's holding back
00:47:38 00:47:42 but if you truly believe in your product
00:47:40 00:47:43 you're proud of it and you know it works
00:47:42 00:47:45 then you're going to you're going to get
00:47:43 00:47:47 creative with your marketing because you
00:47:45 00:47:50 know people are going to benefit from it
00:47:47 00:47:53 yeah absolutely well danielle thank you
00:47:50 00:47:55 so much for taking the time to um to
00:47:53 00:47:57 share your story with us
00:47:55 00:47:59 i'm sure that you are going to inspire
00:47:57 00:48:00 many people who are
00:47:59 00:48:02 um you know sitting in the chair
00:48:00 00:48:04 thinking oh you know i i would love to
00:48:02 00:48:05 start a business i just don't know if
00:48:04 00:48:08 it's for me and it's not for
00:48:05 00:48:09 everyone but these stories help people
00:48:08 00:48:11 relate
00:48:09 00:48:12 and um can can be the thing that helps
00:48:11 00:48:13 them
00:48:12 00:48:16 kind of make that take that first step
00:48:13 00:48:17 motivate them to make the first move
00:48:16 00:48:19 because it's really
00:48:17 00:48:20 you have to give yourself a chance at
00:48:19 00:48:22 success and oftentimes we don't give
00:48:20 00:48:23 ourselves that chance
00:48:22 00:48:25 so taking that first step is what is
00:48:23 00:48:29 going to lead to success
00:48:25 00:48:31 so thank you for your time here today
00:48:29 00:48:32 i will put your link or whatever you'd
00:48:31 00:48:34 like to share
00:48:32 00:48:35 in the description box maybe your
00:48:34 00:48:36 product if you want to share that or a
00:48:35 00:48:38 way to
00:48:36 00:48:40 contact you i'll share that with the
00:48:38 00:48:42 viewers today
00:48:40 00:48:43 um so that they can get in touch and
00:48:42 00:48:45 awesome
00:48:43 00:48:47 thank you guys so much for watching if
00:48:45 00:48:48 you have questions let us know in the
00:48:47 00:48:50 comment box
00:48:48 00:48:52 let us know what you enjoyed about this
00:48:50 00:48:54 story about danielle she's amazing thank
00:48:52 00:48:55 you so much danielle again for sharing
00:48:54 00:48:57 your story
00:48:55 00:48:58 because we do appreciate on this channel
00:48:57 00:49:01 people who are
00:48:58 00:49:02 bold and willing to come on to share
00:49:01 00:49:04 their stories
00:49:02 00:49:06 because it's through stories that we
00:49:04 00:49:08 learn
00:49:06 00:49:10 and if you guys want to share your
00:49:08 00:49:11 success story with me and with our
00:49:10 00:49:13 viewers on this channel
00:49:11 00:49:14 just reach out email me info
00:49:13 00:49:18 tatianajames.com
00:49:14 00:49:20 and we can set something up so
00:49:18 00:49:23 again thanks danielle and we will see
00:49:20 00:49:23 you guys next time