3 Facebook and Instagram Marketing Strategies That Convert
Published on: December 5 2022 by Social Media Examiner
3 Facebook and Instagram Marketing Strategies That Convert
Table of Contents
3 Facebook and Instagram Marketing Strategies That Convert
| startTime | durationTime | text |
| 00:00:00 | 00:00:02 | - Because it is something that will allow |
| 00:00:03 | 00:00:05 | you to generate higher quality leads. |
| 00:00:05 | 00:00:08 | They're actually buyers, not just leads. |
| 00:00:08 | 00:00:12 | And, people who, if you are really presenting |
| 00:00:12 | 00:00:13 | them with the right thing to purchase |
| 00:00:13 | 00:00:17 | on the front end could be the perfect fit |
| 00:00:17 | 00:00:19 | for what you sell on the back end. |
| 00:00:21 | 00:00:24 | - Today. I am very excited to be joined by Allie Bloyd. |
| 00:00:24 | 00:00:25 | If you don't know who Allie is, |
| 00:00:25 | 00:00:27 | she's the founder of Allie Bloyd Media, |
| 00:00:27 | 00:00:30 | a company that specializes in training |
| 00:00:30 | 00:00:33 | local business owners and small business marketers. |
| 00:00:33 | 00:00:35 | She's also host of the Marketing Inc Podcast, |
| 00:00:35 | 00:00:37 | and her mentorship program is called |
| 00:00:37 | 00:00:40 | Local Marketing Mastery. |
| 00:00:40 | 00:00:41 | Allie, welcome back to the show. |
| 00:00:41 | 00:00:43 | - Thank you so much for having me. |
| 00:00:43 | 00:00:45 | Excited to be here as always. |
| 00:00:45 | 00:00:48 | - So today, Allie and I are gonna explore |
| 00:00:48 | 00:00:51 | ad strategies to successfully use Facebook and Instagram |
| 00:00:51 | 00:00:54 | that convert, that get you more sales. |
| 00:00:54 | 00:00:58 | So, Allie, I guess my first question is |
| 00:00:58 | 00:01:02 | there are a lot of marketers listening right now |
| 00:01:02 | 00:01:05 | who are maybe not sure |
| 00:01:05 | 00:01:08 | whether Facebook and Instagram ads work anymore, |
| 00:01:08 | 00:01:10 | because there's been all these challenges |
| 00:01:10 | 00:01:12 | that we've toked about on the tok show. |
| 00:01:12 | 00:01:16 | Things like iOS updates and privacy blockers |
| 00:01:16 | 00:01:17 | and all this kind of stuff. |
| 00:01:17 | 00:01:19 | And, maybe some of them are like, |
| 00:01:19 | 00:01:21 | "Eh, I've given up on ads." |
| 00:01:21 | 00:01:23 | So, why should they maybe still consider utilizing |
| 00:01:23 | 00:01:25 | Facebook and Instagram ads? |
| 00:01:25 | 00:01:27 | - Well, I would say number one, |
| 00:01:27 | 00:01:30 | because they absolutely still work. |
| 00:01:30 | 00:01:33 | There have definitely been some changes |
| 00:01:33 | 00:01:35 | that have taken place over the last few years |
| 00:01:35 | 00:01:37 | from a tiknical standpoint |
| 00:01:37 | 00:01:40 | that have confused people, I think more than anything, |
| 00:01:40 | 00:01:44 | but there are solutions for those things. |
| 00:01:44 | 00:01:47 | But, I think the benefit of that is |
| 00:01:47 | 00:01:50 | that a lot of advertisers have actually pulled out |
| 00:01:50 | 00:01:54 | of the platforms because they either don't have |
| 00:01:54 | 00:01:57 | the knowledge or the ability to implement |
| 00:01:57 | 00:02:00 | some of those changes or at least think that they don't. |
| 00:02:00 | 00:02:02 | And so, they've just kind of thrown in the towel. |
| 00:02:02 | 00:02:05 | That leaves a huge opportunity for the businesses |
| 00:02:05 | 00:02:08 | who are still advertising on these platforms. |
| 00:02:08 | 00:02:10 | Ultimately, there are nearly 2 billion |
| 00:02:10 | 00:02:13 | active daily users on Facebook |
| 00:02:13 | 00:02:15 | and we cannot ignore that. |
| 00:02:15 | 00:02:17 | So, it definitely isn't the only place |
| 00:02:17 | 00:02:18 | you could be advertising, |
| 00:02:18 | 00:02:22 | but I would think that it's foolish to ignore |
| 00:02:22 | 00:02:25 | these platforms as some of the main places |
| 00:02:25 | 00:02:28 | that businesses today are still marketing. |
| 00:02:28 | 00:02:31 | - Okay. So what I'm hearing you say is, |
| 00:02:31 | 00:02:32 | "Hey, there have been, it's true. |
| 00:02:32 | 00:02:36 | There have been some advertising advertisers |
| 00:02:36 | 00:02:36 | that have left the platform." |
| 00:02:36 | 00:02:39 | Does this mean the cost have gone down |
| 00:02:39 | 00:02:41 | or is there still more than enough demand |
| 00:02:41 | 00:02:43 | for ad space on the platform |
| 00:02:43 | 00:02:45 | that the costs have not gone down? |
| 00:02:45 | 00:02:47 | I'm just curious what your thoughts are on that. |
| 00:02:47 | 00:02:50 | - I think it ultimately depends. |
| 00:02:50 | 00:02:52 | Costs haven't gone down across the board, |
| 00:02:52 | 00:02:56 | but if you're advertising well, |
| 00:02:56 | 00:02:57 | if you're doing it the right way, |
| 00:02:57 | 00:03:02 | you can still see very low, very, very doable cost |
| 00:03:03 | 00:03:05 | for leads and purchases. |
| 00:03:05 | 00:03:07 | Your customer acquisition costs can still be |
| 00:03:07 | 00:03:08 | really, really strong. |
| 00:03:08 | 00:03:10 | But again, it's not something |
| 00:03:10 | 00:03:12 | where you can just throw up an ad |
| 00:03:12 | 00:03:13 | and expect lower costs |
| 00:03:13 | 00:03:15 | because some people have pulled out. |
| 00:03:15 | 00:03:18 | There's still a tremendous number of businesses |
| 00:03:18 | 00:03:20 | that are advertising on these platforms. |
| 00:03:20 | 00:03:22 | So, you've still gotta be approaching it the right way, |
| 00:03:22 | 00:03:23 | doing it strategically. |
| 00:03:23 | 00:03:26 | You absolutely have to have |
| 00:03:26 | 00:03:29 | those tiknical steps implemented correctly |
| 00:03:29 | 00:03:32 | to be able to see results, |
| 00:03:32 | 00:03:34 | because that is probably the number one thing |
| 00:03:34 | 00:03:36 | that is holding people back right now. |
| 00:03:36 | 00:03:38 | If you don't have some of |
| 00:03:38 | 00:03:41 | the Pixel related steps implemented in the right way, |
| 00:03:41 | 00:03:43 | your Pixel will not be getting smarter. |
| 00:03:43 | 00:03:47 | You will not be able to find people to convert on your ads, |
| 00:03:47 | 00:03:49 | which is gonna drive your cost up. |
| 00:03:49 | 00:03:51 | It's gonna make you feel like you're losing money. |
| 00:03:51 | 00:03:53 | So again, if you do it the right way, |
| 00:03:53 | 00:03:55 | cost can be very, very good. |
| 00:03:55 | 00:03:57 | Ads still work extremely well. |
| 00:03:57 | 00:03:58 | It's still the number one way |
| 00:03:58 | 00:04:00 | that I'm growing my business. |
| 00:04:00 | 00:04:01 | And, all of the businesses |
| 00:04:01 | 00:04:03 | that I'm working with are still using this |
| 00:04:03 | 00:04:04 | as a primary marketing tool. |
| 00:04:04 | 00:04:06 | So, plenty of opportunity, |
| 00:04:06 | 00:04:09 | you just have to be a little bit more methodical |
| 00:04:09 | 00:04:10 | in the way that you approach it. |
| 00:04:12 | 00:04:13 | - Thank you for that. |
| 00:04:13 | 00:04:15 | When we were preparing for this interview, |
| 00:04:15 | 00:04:19 | we came up with three different strategies that convert. |
| 00:04:19 | 00:04:21 | And, we're gonna go through them one at a time. |
| 00:04:21 | 00:04:24 | I wanna start with this five day challenge. |
| 00:04:24 | 00:04:29 | At a macro level, describe, introduce it. |
| 00:04:29 | 00:04:31 | You know, what is a five day challenge? |
| 00:04:31 | 00:04:33 | And then, I'll have some more questions |
| 00:04:33 | 00:04:34 | about like how it works, |
| 00:04:34 | 00:04:36 | and who ought to use it and all that fun stuff. |
| 00:04:36 | 00:04:37 | - Yeah, absolutely. |
| 00:04:37 | 00:04:39 | So five day challenges are |
| 00:04:39 | 00:04:41 | one of my favorite marketing strategies. |
| 00:04:41 | 00:04:43 | And, this is something that can be used |
| 00:04:43 | 00:04:46 | by so many different types of businesses. |
| 00:04:46 | 00:04:51 | I started using this strategy in 2019, maybe even 2018. |
| 00:04:52 | 00:04:54 | And, I still use it to this day. |
| 00:04:54 | 00:04:56 | I've been able to help dozens |
| 00:04:56 | 00:05:00 | of other industries introduce this strategy as well. |
| 00:05:00 | 00:05:03 | So, this is something that can be widely applicable. |
| 00:05:03 | 00:05:06 | You just maybe have to think a little bit outside of the box |
| 00:05:06 | 00:05:07 | if you've never used it before. |
| 00:05:07 | 00:05:10 | The types of businesses that can benefit |
| 00:05:10 | 00:05:11 | the most from a five day- |
| 00:05:12 | 00:05:13 | - Real quick, real quick. |
| 00:05:13 | 00:05:14 | Before we tok about the types of businesses, |
| 00:05:14 | 00:05:15 | let's tok about what the heck it is, |
| 00:05:15 | 00:05:17 | like define what heck it is. |
| 00:05:17 | 00:05:18 | Let's back that up a little bit if you could. |
| 00:05:18 | 00:05:20 | - So, a five day challenge is simply going to be |
| 00:05:20 | 00:05:23 | five days of content |
| 00:05:23 | 00:05:25 | that you are presenting to your audience, |
| 00:05:25 | 00:05:28 | and you are not just teaching them. |
| 00:05:28 | 00:05:30 | You are giving them tasks to accomplish. |
| 00:05:30 | 00:05:32 | You're giving them homework. |
| 00:05:32 | 00:05:35 | You're trying to move them from point A to point B |
| 00:05:35 | 00:05:38 | wherever that point may actually be for them. |
| 00:05:38 | 00:05:41 | So, it's not something that you wanna overwhelm them |
| 00:05:41 | 00:05:42 | with actions to take, |
| 00:05:42 | 00:05:45 | but you do wanna be able to provide them |
| 00:05:45 | 00:05:49 | a quick win with whatever the ultimate outcome is |
| 00:05:49 | 00:05:52 | that you are hoping to provide to your audience. |
| 00:05:52 | 00:05:56 | So, for example, I help businesses with their marketing. |
| 00:05:56 | 00:05:59 | And, I've done five day content creation challenges |
| 00:05:59 | 00:06:02 | where I'm helping businesses put together |
| 00:06:02 | 00:06:04 | a content strategy in five days. |
| 00:06:04 | 00:06:07 | I've done lead generation challenges |
| 00:06:07 | 00:06:10 | where I'm going through each of the individual aspects |
| 00:06:10 | 00:06:12 | of their lead generation strategy |
| 00:06:12 | 00:06:13 | that they need to have in place. |
| 00:06:13 | 00:06:16 | So, I've done a lot of different styles of challenges, |
| 00:06:16 | 00:06:20 | but it all centers around helping them better understand |
| 00:06:20 | 00:06:22 | and plan for their marketing. |
| 00:06:22 | 00:06:24 | So, that by the end of the five days, |
| 00:06:24 | 00:06:26 | they're in the right mindset to take |
| 00:06:26 | 00:06:29 | that next step on that bigger thing |
| 00:06:29 | 00:06:32 | that I can ultimately help them with. |
| 00:06:32 | 00:06:34 | So does that make sense? |
| 00:06:34 | 00:06:35 | - It does, |
| 00:06:35 | 00:06:36 | but I have a little bit of a tiknical question |
| 00:06:36 | 00:06:37 | that maybe isn't super tiknical, |
| 00:06:37 | 00:06:39 | but are these five day challenges |
| 00:06:39 | 00:06:41 | without getting too much into the weeds, |
| 00:06:41 | 00:06:43 | 'cause we'll get into the weeds in a little bit. |
| 00:06:43 | 00:06:46 | But, are these five day challenges exclusively delivered |
| 00:06:46 | 00:06:48 | via ads or is this an organic strategy |
| 00:06:48 | 00:06:50 | that's enhanced by ads? |
| 00:06:50 | 00:06:52 | Do you understand what I'm asking? |
| 00:06:52 | 00:06:54 | - Yes. This is definitely something |
| 00:06:54 | 00:06:57 | that can be promoted organically |
| 00:06:57 | 00:06:59 | if you have the audience for it. |
| 00:06:59 | 00:07:01 | I did my very first five day challenge |
| 00:07:01 | 00:07:04 | without running any ads, |
| 00:07:04 | 00:07:07 | but I worked really, really hard to promote this |
| 00:07:07 | 00:07:10 | from an organic standpoint. |
| 00:07:10 | 00:07:13 | Today, I do a little bit of organic promotion, |
| 00:07:13 | 00:07:15 | but almost everything that I do for them, |
| 00:07:15 | 00:07:17 | at least in terms of getting people to register |
| 00:07:17 | 00:07:21 | for these challenges is done through paid ads. |
| 00:07:21 | 00:07:23 | So, just like with everything else, |
| 00:07:23 | 00:07:26 | you're gonna be able to really maximize the results. |
| 00:07:26 | 00:07:27 | If you're utilizing paid ads, |
| 00:07:27 | 00:07:28 | you're gonna be able to get |
| 00:07:28 | 00:07:30 | a lot more people to register for this |
| 00:07:30 | 00:07:34 | so that the impacts financially for your business, |
| 00:07:34 | 00:07:36 | when you hold that actual five day challenge is going to be |
| 00:07:36 | 00:07:39 | much, much greater because there's gonna be |
| 00:07:39 | 00:07:40 | a lot more prospects that are |
| 00:07:40 | 00:07:43 | in that challenge partikipating. |
| 00:07:43 | 00:07:44 | - Okay. So this is an important distinction. |
| 00:07:44 | 00:07:47 | So, what I'm hearing you say is the five day challenge is |
| 00:07:47 | 00:07:50 | essentially something that you probably don't do |
| 00:07:50 | 00:07:51 | on Facebook. |
| 00:07:51 | 00:07:52 | You do off of Facebook, |
| 00:07:52 | 00:07:55 | but you use Facebook to drive people there to be part |
| 00:07:55 | 00:07:56 | of the challenge. |
| 00:07:56 | 00:07:57 | Is that what I'm hearing you say? |
| 00:07:57 | 00:08:01 | - I actually do my five day challenges in a Facebook group. |
| 00:08:01 | 00:08:03 | You don't have to do them in a Facebook group, |
| 00:08:03 | 00:08:07 | but I think there is 100% a benefit to doing it there, |
| 00:08:07 | 00:08:09 | because this is one more place |
| 00:08:10 | 00:08:13 | that you can communicate with your prospects |
| 00:08:13 | 00:08:17 | and your leads without having to continue to pay for it. |
| 00:08:17 | 00:08:19 | So, once someone registers, |
| 00:08:19 | 00:08:20 | I do have their name and their email |
| 00:08:20 | 00:08:22 | and their phone number typically, |
| 00:08:22 | 00:08:25 | but then I also wanna drive them into that group, |
| 00:08:25 | 00:08:27 | because that's where I'm going to be putting on |
| 00:08:27 | 00:08:28 | each day of content. |
| 00:08:28 | 00:08:31 | That's where I want them to engage with one another, |
| 00:08:31 | 00:08:33 | and where I can engage with them |
| 00:08:33 | 00:08:36 | during that five days of content |
| 00:08:36 | 00:08:38 | where they can actually post the homework |
| 00:08:38 | 00:08:40 | that they're doing and I can review that for them. |
| 00:08:40 | 00:08:43 | So, it really becomes this two way communication channel, |
| 00:08:43 | 00:08:47 | which I think makes this strategy pretty special and unique, |
| 00:08:47 | 00:08:50 | because there are not a ton of other marketing strategies |
| 00:08:50 | 00:08:53 | that allow your prospects to communicate |
| 00:08:53 | 00:08:55 | so closely with you |
| 00:08:55 | 00:08:57 | before they actually begin working with you. |
| 00:08:57 | 00:09:00 | So, I do know other people who have done them |
| 00:09:00 | 00:09:01 | off of the platform, |
| 00:09:01 | 00:09:03 | but after those challenges have taken place, |
| 00:09:03 | 00:09:06 | I still have people in that group. |
| 00:09:06 | 00:09:09 | They're not leaving after the challenge is done. |
| 00:09:09 | 00:09:13 | I can continue to provide them with free, helpful content, |
| 00:09:13 | 00:09:14 | live trainings, |
| 00:09:14 | 00:09:16 | things that will deepen my connection with them, |
| 00:09:16 | 00:09:19 | and then ultimately drive a lot of sales in the long term. |
| 00:09:20 | 00:09:21 | - Okay. |
| 00:09:21 | 00:09:22 | So, what I'm hearing you say at a macro level is |
| 00:09:22 | 00:09:24 | the five day challenge is you pick a topic, |
| 00:09:24 | 00:09:26 | whatever it is in your domain expertise, |
| 00:09:26 | 00:09:30 | and you somehow challenge the audience to partikipate |
| 00:09:30 | 00:09:32 | in the process over a period of five days. |
| 00:09:32 | 00:09:34 | And, in an ideal world, |
| 00:09:34 | 00:09:37 | you utilize all that Facebook has to offer |
| 00:09:37 | 00:09:39 | to kind of keep it on platform, |
| 00:09:39 | 00:09:41 | ads, groups, so on and so forth, right? |
| 00:09:41 | 00:09:43 | So, you were about to say |
| 00:09:43 | 00:09:44 | before I asked for all this clarity, |
| 00:09:44 | 00:09:47 | what types of businesses should use this. |
| 00:09:47 | 00:09:49 | So, go ahead and answer that, please. |
| 00:09:49 | 00:09:50 | - For sure. |
| 00:09:51 | 00:09:52 | Any business that has an educational component |
| 00:09:52 | 00:09:57 | to their business is someone that could use this strategy. |
| 00:09:57 | 00:09:59 | I do think that traditionally, |
| 00:09:59 | 00:10:03 | people who are in the coaching space have used |
| 00:10:03 | 00:10:05 | this strategy a little bit more heavily, |
| 00:10:05 | 00:10:09 | but it's absolutely not limited to coaching whatsoever. |
| 00:10:09 | 00:10:11 | Coaching becomes a natural fit for this, |
| 00:10:11 | 00:10:16 | because the audience has to actually be willing to take |
| 00:10:16 | 00:10:18 | action themselves. |
| 00:10:18 | 00:10:22 | And, in services that are 100% done for you, |
| 00:10:22 | 00:10:25 | I think a lot of people think, well, you know my audience, |
| 00:10:25 | 00:10:28 | isn't going to want to do any of this themselves. |
| 00:10:28 | 00:10:31 | They want to hire someone to do it for them, |
| 00:10:31 | 00:10:34 | or product based businesses may not really think |
| 00:10:34 | 00:10:36 | that this is a fit, |
| 00:10:36 | 00:10:38 | but that's definitely not the case. |
| 00:10:38 | 00:10:39 | There are a lot of product |
| 00:10:39 | 00:10:42 | or done for you service based industries |
| 00:10:42 | 00:10:44 | that can in fact use the strategy. |
| 00:10:44 | 00:10:46 | This is where you really need to be thinking |
| 00:10:46 | 00:10:48 | outside of the box a little bit. |
| 00:10:48 | 00:10:50 | So, if you were a business that is not |
| 00:10:50 | 00:10:54 | a done with you service provider, |
| 00:10:54 | 00:10:56 | you really need to be thinking about |
| 00:10:56 | 00:10:59 | what are the steps that my audience would want to take |
| 00:10:59 | 00:11:02 | that simply show me that they have this need or this desire. |
| 00:11:02 | 00:11:04 | And, maybe it's the planning stages |
| 00:11:04 | 00:11:08 | of something that you actually help them implement. |
| 00:11:08 | 00:11:12 | Or maybe it is something related to your business |
| 00:11:12 | 00:11:15 | that isn't actually about your product. |
| 00:11:15 | 00:11:16 | So, maybe if you sell something |
| 00:11:16 | 00:11:18 | like vitamins and supplements, |
| 00:11:18 | 00:11:19 | you're not going to be doing |
| 00:11:19 | 00:11:22 | a challenge focused around vitamins and supplements, |
| 00:11:22 | 00:11:24 | but you might be doing a challenge |
| 00:11:24 | 00:11:27 | that's focused on helping them improve their health. |
| 00:11:27 | 00:11:30 | So, people who are committed to improving |
| 00:11:30 | 00:11:32 | their health are likely going to be |
| 00:11:32 | 00:11:35 | the right type of person to be open to buying |
| 00:11:35 | 00:11:39 | health related products, such as vitamins and supplements. |
| 00:11:39 | 00:11:42 | So, you really just need to find that right fit |
| 00:11:42 | 00:11:44 | in terms of the content. |
| 00:11:44 | 00:11:47 | But, if you are someone who does work |
| 00:11:47 | 00:11:50 | with your audience to actually help them achieve |
| 00:11:50 | 00:11:53 | that outcome, it becomes very, very easy to see |
| 00:11:53 | 00:11:57 | who would in fact be a good fit for what you offer, |
| 00:11:57 | 00:12:00 | because they do have to be willing to show up |
| 00:12:00 | 00:12:02 | and take some sort of action. |
| 00:12:02 | 00:12:03 | So, you will find that |
| 00:12:03 | 00:12:05 | the people who are in these challenges are |
| 00:12:05 | 00:12:08 | often a lot more committed to making a change, |
| 00:12:08 | 00:12:10 | whatever that change may be. |
| 00:12:10 | 00:12:12 | And, ultimately it should be the thing that, |
| 00:12:12 | 00:12:13 | you help them with. |
| 00:12:13 | 00:12:15 | And, because of that, |
| 00:12:15 | 00:12:17 | you're really able to show them |
| 00:12:17 | 00:12:19 | through the course of those five days |
| 00:12:19 | 00:12:22 | that you have this strong expertise, |
| 00:12:22 | 00:12:24 | that you are the right person to work |
| 00:12:24 | 00:12:27 | with them through whatever their challenges may be. |
| 00:12:27 | 00:12:31 | And, they're gonna have this really strong sense of trust |
| 00:12:31 | 00:12:33 | by the time that challenge is over. |
| 00:12:33 | 00:12:35 | So, it makes the decision to take the next step pretty easy. |
| 00:12:35 | 00:12:40 | - From an ads perspective, are we advertising |
| 00:12:40 | 00:12:42 | directly to a Facebook group or what are we doing? |
| 00:12:42 | 00:12:44 | Like help everybody understand |
| 00:12:44 | 00:12:45 | how they can use an ad to get |
| 00:12:45 | 00:12:47 | someone into a five day challenge? |
| 00:12:47 | 00:12:48 | - Yeah. |
| 00:12:48 | 00:12:50 | So, the way that I typically run these is |
| 00:12:50 | 00:12:53 | I'm going to be promoting this challenge through my ad. |
| 00:12:53 | 00:12:57 | These are usually going to be conversion focused ads. |
| 00:12:57 | 00:12:59 | So, I want someone to register |
| 00:12:59 | 00:13:02 | for this free five day challenge. |
| 00:13:02 | 00:13:04 | I have seen people do paid five day challenges, |
| 00:13:04 | 00:13:07 | and it would ultimately work exactly the same. |
| 00:13:07 | 00:13:08 | I choose free |
| 00:13:08 | 00:13:10 | because I can get a lot more people to register, |
| 00:13:10 | 00:13:12 | and a lot more people in those groups. |
| 00:13:12 | 00:13:14 | And, they convert at a really high rate as is. |
| 00:13:14 | 00:13:17 | So, I don't need to necessarily charge up front for that. |
| 00:13:17 | 00:13:19 | So, I'm doing a conversion focused ad to get |
| 00:13:19 | 00:13:22 | someone to register for this five day challenge. |
| 00:13:22 | 00:13:25 | Once they are clicking on that ad, |
| 00:13:25 | 00:13:27 | they're taken to a landing page, |
| 00:13:27 | 00:13:29 | and I am gonna ask them for their name, |
| 00:13:29 | 00:13:32 | their email and their phone number, which is optional, |
| 00:13:32 | 00:13:36 | but I do get a ton of phone numbers |
| 00:13:36 | 00:13:38 | through those landing pages. |
| 00:13:38 | 00:13:40 | And, that is to remind them |
| 00:13:40 | 00:13:42 | when we're going live each day |
| 00:13:42 | 00:13:44 | and I'm doing that through text message. |
| 00:13:44 | 00:13:46 | So, that's actually a really, really important part |
| 00:13:46 | 00:13:50 | of executing this as effectively as possible. |
| 00:13:50 | 00:13:51 | After they register- |
| 00:13:51 | 00:13:52 | - Real quick. Real quick. |
| 00:13:52 | 00:13:54 | What service do you use for the landing page, |
| 00:13:54 | 00:13:55 | and what service do you use |
| 00:13:55 | 00:13:58 | for the text messaging communication? |
| 00:13:58 | 00:14:00 | - So, I use a system called High Level. |
| 00:14:00 | 00:14:01 | And, this does my landing pages, |
| 00:14:01 | 00:14:03 | my email, my text message. |
| 00:14:03 | 00:14:05 | Really, almost everything I need to execute |
| 00:14:05 | 00:14:08 | the back end of this system. |
| 00:14:08 | 00:14:09 | - Okay, cool. |
| 00:14:09 | 00:14:11 | - So, on the second page of my funnel, |
| 00:14:11 | 00:14:14 | I'm then going to present them |
| 00:14:14 | 00:14:17 | with the opportunity to take the next step. |
| 00:14:17 | 00:14:20 | And for me, that's scheduling a call to see |
| 00:14:20 | 00:14:22 | how I can help them with their marketing. |
| 00:14:22 | 00:14:24 | I usually have a video on that page |
| 00:14:24 | 00:14:26 | that's gonna say something like, |
| 00:14:26 | 00:14:29 | "Hey, obviously you are really excited to learn |
| 00:14:29 | 00:14:31 | about X, Y, and Z. |
| 00:14:31 | 00:14:33 | I'm so excited that you signed up for this challenge. |
| 00:14:33 | 00:14:36 | You're gonna get some information to your inbox |
| 00:14:36 | 00:14:37 | in just a second. |
| 00:14:37 | 00:14:38 | You're gonna need to check that and |
| 00:14:38 | 00:14:40 | join the group where the challenge will take place. |
| 00:14:40 | 00:14:44 | But, if you've already tried to do some of this on your own, |
| 00:14:44 | 00:14:46 | and you know that you need a little bit of extra help, |
| 00:14:46 | 00:14:47 | love to tok to you about it, |
| 00:14:47 | 00:14:49 | you can go ahead and schedule |
| 00:14:49 | 00:14:50 | a call with somebody on our team |
| 00:14:50 | 00:14:52 | so we can see, you know, |
| 00:14:52 | 00:14:53 | what the best option is for you." |
| 00:14:53 | 00:14:56 | So, we get a ton of people to go ahead |
| 00:14:56 | 00:14:59 | and schedule calls before that challenge even begins. |
| 00:14:59 | 00:15:01 | And, we make a lot of the revenue |
| 00:15:01 | 00:15:05 | from that challenge before the challenge even starts. |
| 00:15:05 | 00:15:06 | So, that's something |
| 00:15:06 | 00:15:09 | that a lot of people have a misconception about. |
| 00:15:10 | 00:15:11 | They think they have to wait |
| 00:15:11 | 00:15:13 | until that challenge begins to start promoting |
| 00:15:13 | 00:15:15 | whatever their core offer is. |
| 00:15:15 | 00:15:17 | But, you wanna go ahead and do that right away, |
| 00:15:17 | 00:15:20 | while they're in the frame of mind to be thinking |
| 00:15:20 | 00:15:23 | about the challenges that they're dealing with |
| 00:15:23 | 00:15:25 | and the ways in which they need help. |
| 00:15:25 | 00:15:26 | So, once they sign up, |
| 00:15:26 | 00:15:29 | I am going to give them the link to that Facebook group. |
| 00:15:29 | 00:15:31 | I'm gonna make it really, really clear |
| 00:15:31 | 00:15:35 | that this is where that challenge will be taking place, |
| 00:15:35 | 00:15:37 | that they're going to need to request to join |
| 00:15:37 | 00:15:39 | that group before the challenge starts. |
| 00:15:39 | 00:15:41 | Otherwise, they're not gonna have access |
| 00:15:41 | 00:15:42 | to that challenge content. |
| 00:15:42 | 00:15:44 | And then, I'm gonna continue to send them |
| 00:15:44 | 00:15:48 | reminders leading up to that challenge start date, |
| 00:15:48 | 00:15:49 | making sure that number one, |
| 00:15:49 | 00:15:51 | they just stay engaged with me. |
| 00:15:51 | 00:15:53 | And number two, making sure |
| 00:15:53 | 00:15:55 | that they absolutely do know that the group is |
| 00:15:55 | 00:15:57 | where they need to join to partikipate. |
| 00:15:57 | 00:16:00 | And also, I can send them additional resources |
| 00:16:00 | 00:16:04 | or links to worksheets that they can use |
| 00:16:04 | 00:16:06 | as they go through this challenge. |
| 00:16:06 | 00:16:08 | - Wow. I mean. Yeah. |
| 00:16:08 | 00:16:12 | - It sounds a little bit involved, I guess, |
| 00:16:12 | 00:16:15 | but it's really not super complicated, |
| 00:16:15 | 00:16:17 | especially once you run the first challenge, |
| 00:16:17 | 00:16:20 | because you're gonna just rinse and repeat |
| 00:16:20 | 00:16:22 | the same system over and over again. |
| 00:16:22 | 00:16:25 | The one thing that you do have to be willing to do |
| 00:16:25 | 00:16:28 | for this type of strategy is show up live |
| 00:16:28 | 00:16:30 | once a day for five days. |
| 00:16:30 | 00:16:33 | And, some people are not willing to do that, |
| 00:16:33 | 00:16:37 | but truthfully I think that it is very well worth it. |
| 00:16:37 | 00:16:39 | That's the reason I've continued to utilize |
| 00:16:39 | 00:16:42 | this strategy for the last four years. |
| 00:16:42 | 00:16:44 | And, it's actually been a really big part |
| 00:16:44 | 00:16:46 | of growing my business over time. |
| 00:16:46 | 00:16:48 | You know, the only downside is that |
| 00:16:48 | 00:16:50 | it is more of a live strategy. |
| 00:16:50 | 00:16:52 | And so, you just have to be willing to do that, |
| 00:16:52 | 00:16:55 | whether it's once a month, once a quarter, |
| 00:16:55 | 00:16:56 | a couple of times a year, |
| 00:16:56 | 00:16:59 | however frequently you want to do it. |
| 00:16:59 | 00:17:01 | But, I do think that once you see those results, |
| 00:17:01 | 00:17:03 | you're going to want to do it |
| 00:17:03 | 00:17:04 | as often as you can, |
| 00:17:04 | 00:17:08 | because it really works and it continues to work. |
| 00:17:08 | 00:17:09 | - Well, and what I like about this is |
| 00:17:09 | 00:17:11 | obviously with the Facebook and Instagram ads, |
| 00:17:11 | 00:17:13 | you can totally target this to the right audience, right? |
| 00:17:13 | 00:17:15 | I mean, that's- |
| 00:17:15 | 00:17:15 | - Absolutely. |
| 00:17:15 | 00:17:17 | - Because, you could try to just post this |
| 00:17:17 | 00:17:18 | and hope people go in there, |
| 00:17:18 | 00:17:20 | or you could pay to advertise to |
| 00:17:20 | 00:17:22 | get people really into there. |
| 00:17:22 | 00:17:22 | I love this. |
| 00:17:22 | 00:17:24 | So, this is the first folks. |
| 00:17:24 | 00:17:26 | We got two more. Okay. |
| 00:17:26 | 00:17:29 | Our second one is a low tiket trip wire. |
| 00:17:29 | 00:17:31 | Define what the heck that is first. |
| 00:17:31 | 00:17:33 | And, then we'll tok about like, |
| 00:17:34 | 00:17:35 | what kind of businesses can use something like this. |
| 00:17:35 | 00:17:37 | - Yeah. |
| 00:17:37 | 00:17:38 | So a trip wire is something |
| 00:17:38 | 00:17:41 | that is designed to get someone to make |
| 00:17:41 | 00:17:43 | a small initial purchase, |
| 00:17:43 | 00:17:45 | which will then lead them |
| 00:17:45 | 00:17:48 | through your funnel and allow them to make |
| 00:17:48 | 00:17:50 | additional purchases or upsells, |
| 00:17:50 | 00:17:54 | but also just kind of open their wallet to you, |
| 00:17:54 | 00:17:55 | which makes them far more likely to buy |
| 00:17:55 | 00:17:59 | from you either then, or in the future. |
| 00:17:59 | 00:18:01 | This is something that has been used |
| 00:18:01 | 00:18:01 | for quite a while, |
| 00:18:01 | 00:18:03 | but we have found that it is working very, very well, |
| 00:18:03 | 00:18:07 | right now, especially. |
| 00:18:07 | 00:18:11 | And, that could be with lower tiket businesses |
| 00:18:11 | 00:18:14 | that are selling, you know, not super expensive products, |
| 00:18:14 | 00:18:17 | but also with businesses that are selling high tiket. |
| 00:18:17 | 00:18:18 | In the past, |
| 00:18:18 | 00:18:20 | it was a little bit easier to go direct |
| 00:18:20 | 00:18:25 | to higher tiket offers through Facebook and Instagram ads. |
| 00:18:25 | 00:18:27 | It was fairly common for people to do that. |
| 00:18:27 | 00:18:30 | And, a lot of people had pretty good success with it, |
| 00:18:30 | 00:18:34 | but I feel that this is definitely |
| 00:18:34 | 00:18:36 | something that high tiket service providers |
| 00:18:36 | 00:18:40 | or coaches or consultants really need to be considering |
| 00:18:40 | 00:18:43 | these days with their Facebook and Instagram ads, |
| 00:18:43 | 00:18:47 | because it is something that will allow you to generate |
| 00:18:47 | 00:18:50 | higher quality leads that are actually buyers, |
| 00:18:50 | 00:18:51 | not just leads. |
| 00:18:51 | 00:18:55 | And, people who, if you are really presenting them |
| 00:18:55 | 00:18:58 | with the right thing to purchase on the front end could be |
| 00:18:58 | 00:19:02 | the perfect fit for what you sell on the back end. |
| 00:19:02 | 00:19:03 | It's also gonna show you |
| 00:19:03 | 00:19:07 | that this person is committed enough to getting help |
| 00:19:07 | 00:19:11 | with this problem, to actually spend some money to solve it. |
| 00:19:11 | 00:19:15 | So, you find that there are a lot less tire kickers, |
| 00:19:15 | 00:19:18 | so to speak, when it comes to your lead generation efforts. |
| 00:19:18 | 00:19:21 | You're also able to make a lot of your money, |
| 00:19:21 | 00:19:25 | if not all of your money back on your ad spend right away, |
| 00:19:25 | 00:19:30 | meaning that you can spend a lot more on your advertising, |
| 00:19:30 | 00:19:32 | then you would probably be able to otherwise, |
| 00:19:32 | 00:19:36 | because you're making it back much, much quicker. |
| 00:19:36 | 00:19:38 | So, this is an offer that I've been running personally |
| 00:19:38 | 00:19:40 | for, you know, I'd say maybe |
| 00:19:40 | 00:19:44 | the last eight months really, really effectively, |
| 00:19:44 | 00:19:45 | I've been able to help a lot of other people get |
| 00:19:45 | 00:19:47 | this type of offer up as well, |
| 00:19:47 | 00:19:49 | but this can be really anything that you're selling. |
| 00:19:49 | 00:19:51 | It could be some sort of template. |
| 00:19:51 | 00:19:56 | It could be a low dollar course or masterclass. |
| 00:19:56 | 00:19:59 | It could be a very small product, |
| 00:19:59 | 00:20:03 | but it needs to have something bigger |
| 00:20:03 | 00:20:07 | on the back end in order to make this worth it. |
| 00:20:07 | 00:20:08 | If you're just selling something |
| 00:20:08 | 00:20:12 | that's between $7 and $97 on the front end, |
| 00:20:12 | 00:20:17 | without anything on the back end to upsell to, |
| 00:20:18 | 00:20:20 | you may not have amazing success. |
| 00:20:20 | 00:20:22 | You still could have some success, |
| 00:20:22 | 00:20:25 | but it's going to be a much more uphill battle. |
| 00:20:25 | 00:20:28 | So, the goal is get them in with something smaller, |
| 00:20:28 | 00:20:30 | something that's a very targeted towards |
| 00:20:30 | 00:20:34 | what your ideal customer would be interested in |
| 00:20:34 | 00:20:37 | if that larger purchase could be a good fit. |
| 00:20:37 | 00:20:39 | And then, you're going to present them |
| 00:20:39 | 00:20:41 | other opportunities to purchase through the funnel. |
| 00:20:41 | 00:20:44 | And, you're also going to continue to present |
| 00:20:44 | 00:20:46 | them with those opportunities on the back end |
| 00:20:46 | 00:20:49 | once you have them in your ecosystem as a buyer. |
| 00:20:49 | 00:20:51 | - Okay, you gotta tell me |
| 00:20:51 | 00:20:54 | what the heck the story is behind the word trip wire, |
| 00:20:54 | 00:20:56 | because it sounds like an animal crossing |
| 00:20:56 | 00:20:58 | into a cage and then the getting stuck. |
| 00:20:58 | 00:21:01 | Like why do they call it trip wire? |
| 00:21:01 | 00:21:03 | What's the story with that? |
| 00:21:03 | 00:21:04 | - You know, honestly, |
| 00:21:04 | 00:21:07 | I don't know how the word actually came into existence. |
| 00:21:07 | 00:21:09 | I know this is something that has been used |
| 00:21:09 | 00:21:11 | kind of in the ClickFunnel community for a while. |
| 00:21:11 | 00:21:14 | A trip wire funnel is just this lower tiket purchase |
| 00:21:14 | 00:21:19 | that basically get somebody to, you know, |
| 00:21:19 | 00:21:20 | trip into your system essentially. |
| 00:21:20 | 00:21:23 | And then, they're presented |
| 00:21:23 | 00:21:26 | with all of these other things that they could purchase, |
| 00:21:26 | 00:21:27 | whereas they may not have taken |
| 00:21:27 | 00:21:30 | any action on that larger purchase |
| 00:21:30 | 00:21:32 | if it had been presented to them |
| 00:21:32 | 00:21:35 | as that very first thing that they saw. |
| 00:21:35 | 00:21:36 | - You know, I used to work in retail. |
| 00:21:36 | 00:21:38 | I worked at a company called Sharper Image, |
| 00:21:38 | 00:21:41 | which only some of the gray hairs would know what that is. |
| 00:21:41 | 00:21:45 | But they, and I even worked at Sears, |
| 00:21:45 | 00:21:48 | which I don't think is around anymore. |
| 00:21:48 | 00:21:49 | And, they would have these things called loss leaders, |
| 00:21:49 | 00:21:51 | which would mean that they would advertise |
| 00:21:51 | 00:21:54 | really inexpensive, for example, refrigerators, |
| 00:21:54 | 00:21:56 | that they're not gonna make any money on |
| 00:21:56 | 00:21:58 | with the goal to get people into the store. |
| 00:21:58 | 00:21:59 | And, once they got into the store |
| 00:21:59 | 00:22:00 | and started toking to a salesperson, |
| 00:22:00 | 00:22:02 | the hope would be that you would upsell them |
| 00:22:02 | 00:22:04 | to one of the more expensive refrigerators. |
| 00:22:04 | 00:22:06 | It sounds like a similar concept, except in this case, |
| 00:22:06 | 00:22:08 | they're buying something |
| 00:22:08 | 00:22:12 | that is more of a sample or a small piece |
| 00:22:12 | 00:22:14 | of a bigger puzzle that's being solved. |
| 00:22:14 | 00:22:16 | Is that kind of accurate? |
| 00:22:16 | 00:22:17 | - It is, but you're right. |
| 00:22:17 | 00:22:21 | This is a perfect example of a loss leader offer. |
| 00:22:21 | 00:22:24 | And loss leaders are incredibly powerful. |
| 00:22:24 | 00:22:26 | There are different ways to execute them |
| 00:22:26 | 00:22:29 | in terms of the type of funnel that you're using. |
| 00:22:29 | 00:22:32 | Some of them will be more of an opt-in style funnel, |
| 00:22:32 | 00:22:34 | and some of them will be more of a purchase style funnel. |
| 00:22:34 | 00:22:36 | So, this is an example of something |
| 00:22:36 | 00:22:38 | where they are making that initial purchase. |
| 00:22:38 | 00:22:41 | So, for instance, I have two master classes |
| 00:22:41 | 00:22:44 | that are running right now with this strategy. |
| 00:22:44 | 00:22:46 | They're $47. |
| 00:22:46 | 00:22:50 | They are extremely valuable in their own right. |
| 00:22:50 | 00:22:53 | Somebody does not have to buy anything else to get |
| 00:22:53 | 00:22:55 | great value from them. |
| 00:22:55 | 00:22:57 | But, I also have order bumps |
| 00:22:57 | 00:22:59 | when they check out for templates. |
| 00:22:59 | 00:23:01 | So, social media graphic templates, |
| 00:23:01 | 00:23:04 | and ad copy templates and content creation resources. |
| 00:23:04 | 00:23:08 | And then, I also have upsells after the fact. |
| 00:23:08 | 00:23:11 | So, one of them is my local lead generation master class. |
| 00:23:11 | 00:23:13 | So, I've got a Facebook ads |
| 00:23:14 | 00:23:15 | for small business course that is at a discounted price |
| 00:23:15 | 00:23:19 | if they go ahead and buy it right then. |
| 00:23:19 | 00:23:24 | So, people will go into that funnel just for the $47 |
| 00:23:25 | 00:23:28 | local lead generation master class. |
| 00:23:28 | 00:23:31 | But, I have a huge percentage of buyers |
| 00:23:31 | 00:23:33 | who end up spending $158 |
| 00:23:33 | 00:23:35 | on that initial purchase, |
| 00:23:35 | 00:23:37 | because they take those order bumps. |
| 00:23:37 | 00:23:40 | And then, they spend 297 after that. |
| 00:23:40 | 00:23:42 | So, I have a lot of people who end up spending $500 |
| 00:23:42 | 00:23:44 | right then and there |
| 00:23:44 | 00:23:47 | without ever initially intending to, |
| 00:23:47 | 00:23:49 | but it's because I have |
| 00:23:49 | 00:23:51 | the right offers being presented to them |
| 00:23:51 | 00:23:54 | that are the right match for what they need. |
| 00:23:54 | 00:23:58 | And, otherwise they probably would not have taken action |
| 00:23:58 | 00:24:00 | on a $500 package |
| 00:24:00 | 00:24:04 | if it was presented to them in the newsfeed. |
| 00:24:04 | 00:24:05 | So, on top of that, |
| 00:24:05 | 00:24:09 | a ton of these buyers go on to join |
| 00:24:09 | 00:24:13 | my mentorship program or to work with me in a larger way. |
| 00:24:13 | 00:24:15 | So, I recently ran the numbers |
| 00:24:15 | 00:24:17 | on both of these master classes. |
| 00:24:17 | 00:24:22 | The ROI on them on the back end was enormous. |
| 00:24:22 | 00:24:25 | So, one of them is breaking even on the front end, |
| 00:24:25 | 00:24:26 | which is great. |
| 00:24:26 | 00:24:27 | That means I can really spend |
| 00:24:27 | 00:24:30 | as much money as I need to on advertising. |
| 00:24:30 | 00:24:32 | I know I'm not going to lose any money. |
| 00:24:32 | 00:24:34 | Even still, I'd be willing to, |
| 00:24:34 | 00:24:36 | because typically with lead generation, |
| 00:24:36 | 00:24:39 | I'd be spending money on my advertising, |
| 00:24:39 | 00:24:41 | generating my leads, ultimately realizing |
| 00:24:41 | 00:24:44 | that they are not going to convert immediately. |
| 00:24:44 | 00:24:46 | There is going to be a period of time |
| 00:24:46 | 00:24:49 | that I'm out money, essentially, |
| 00:24:49 | 00:24:51 | before those conversions take place. |
| 00:24:51 | 00:24:54 | But with this, you are getting that money back right away, |
| 00:24:54 | 00:24:56 | and then you can expect huge returns on the back end. |
| 00:24:56 | 00:25:01 | The other one isn't quite breaking even on the front end, |
| 00:25:01 | 00:25:04 | but it actually has a far more significant ROI |
| 00:25:04 | 00:25:06 | on the back end. |
| 00:25:06 | 00:25:08 | So, they've both been doing really, really well for me. |
| 00:25:08 | 00:25:11 | I think what typically scares people |
| 00:25:11 | 00:25:14 | a little bit is they're not always used to selling |
| 00:25:14 | 00:25:16 | something directly through their ad, |
| 00:25:16 | 00:25:18 | especially people who've been used |
| 00:25:18 | 00:25:20 | to more traditional lead generation. |
| 00:25:20 | 00:25:22 | So, it just feels a little bit different to them. |
| 00:25:22 | 00:25:26 | I think the other thing that most people have to realize |
| 00:25:26 | 00:25:29 | about this strategy is once you launch it, |
| 00:25:29 | 00:25:31 | you definitely have to go through |
| 00:25:31 | 00:25:34 | the testing period that you would with any ad campaign. |
| 00:25:34 | 00:25:37 | You can't expect to just launch your ads |
| 00:25:37 | 00:25:39 | and have everything working perfectly. |
| 00:25:39 | 00:25:42 | You've gotta test the audiences, the copy and the creative, |
| 00:25:42 | 00:25:46 | but once you find some of those winning combinations, |
| 00:25:46 | 00:25:48 | you still are going to probably have to wait |
| 00:25:48 | 00:25:49 | a couple of weeks |
| 00:25:49 | 00:25:52 | before you see that big ROI on the back end |
| 00:25:52 | 00:25:54 | if you are selling something that's |
| 00:25:54 | 00:25:59 | more of a done for you or a done with you type of service. |
| 00:25:59 | 00:26:01 | If you're willing to be a little bit patient, |
| 00:26:01 | 00:26:03 | which I don't think a couple of weeks is very long, |
| 00:26:03 | 00:26:04 | I think it's actually really fast. |
| 00:26:04 | 00:26:09 | You will be very, very, very surprised |
| 00:26:09 | 00:26:11 | at the results with something like this. |
| 00:26:11 | 00:26:13 | So, this is one of the strategies |
| 00:26:13 | 00:26:16 | that I highly, highly recommend right now. |
| 00:26:16 | 00:26:18 | It's a little bit more involved |
| 00:26:18 | 00:26:19 | on the tiknical side |
| 00:26:19 | 00:26:21 | because of the purchase aspect. |
| 00:26:21 | 00:26:23 | Also, if you are dealing with something like |
| 00:26:23 | 00:26:26 | login access for a masterclass, |
| 00:26:26 | 00:26:29 | and maybe you haven't done something like that before, |
| 00:26:29 | 00:26:32 | the customer service side is definitely gonna be |
| 00:26:32 | 00:26:36 | a little bit greater than you may have seen in the past. |
| 00:26:36 | 00:26:41 | But again, very, very well worth it in terms of revenue. |
| 00:26:41 | 00:26:46 | And, you will build a really solid group of buyers |
| 00:26:46 | 00:26:49 | that will convert very well in the short term, |
| 00:26:49 | 00:26:52 | but will continue to convert in the long term. |
| 00:26:52 | 00:26:53 | And, even those that don't, |
| 00:26:53 | 00:26:55 | they're still paying for themselves. |
| 00:26:55 | 00:26:58 | And, they're paying for your advertising in the process. |
| 00:26:58 | 00:27:01 | - On the creative, on the ad creative, |
| 00:27:01 | 00:27:04 | are we actually promoting the fact |
| 00:27:04 | 00:27:06 | that it's a paid product |
| 00:27:06 | 00:27:08 | or are we just promoting the fact that, |
| 00:27:08 | 00:27:10 | Hey, there's this course that you can get |
| 00:27:10 | 00:27:12 | that will help you. Click here," |
| 00:27:12 | 00:27:14 | and then when they click, |
| 00:27:14 | 00:27:15 | they learn it's only $49? |
| 00:27:15 | 00:27:16 | Or, do we actually say, |
| 00:27:16 | 00:27:18 | "Get this great training," |
| 00:27:18 | 00:27:19 | and put the price in the ad? |
| 00:27:19 | 00:27:20 | What's your thoughts on that? |
| 00:27:20 | 00:27:21 | - I think you can do it both ways. |
| 00:27:21 | 00:27:23 | I have been up front |
| 00:27:23 | 00:27:26 | that it is a paid product and what the price is. |
| 00:27:26 | 00:27:30 | I feel like being transparent is just gonna allow me to get |
| 00:27:30 | 00:27:32 | more people to the landing page |
| 00:27:32 | 00:27:34 | that are already going to be aware of the fact |
| 00:27:34 | 00:27:36 | that they're gonna have to spend some money. |
| 00:27:36 | 00:27:38 | And again, it's really showing me |
| 00:27:38 | 00:27:40 | who's willing to pony up to solve this problem. |
| 00:27:40 | 00:27:44 | You're not willing to pay $47 to, you know, |
| 00:27:44 | 00:27:48 | honestly, I way over-deliver in these products, |
| 00:27:48 | 00:27:50 | which I also think is very important |
| 00:27:50 | 00:27:52 | if you're gonna do something like this. |
| 00:27:52 | 00:27:54 | If somebody's not willing to spend $47, |
| 00:27:54 | 00:27:58 | they're definitely not my ideal customer, |
| 00:27:58 | 00:28:01 | because what I sell is my core offering is |
| 00:28:01 | 00:28:02 | a lot more than $47. |
| 00:28:02 | 00:28:04 | So, I'm upfront about it. |
| 00:28:04 | 00:28:06 | I do think you could definitely do it |
| 00:28:06 | 00:28:09 | without mentioning the price up front, |
| 00:28:09 | 00:28:11 | but I think you could, you know, opt either way. |
| 00:28:11 | 00:28:13 | - Okay. Very interesting. |
| 00:28:13 | 00:28:15 | Okay. So, so far we've toked about |
| 00:28:15 | 00:28:16 | five day challenges |
| 00:28:16 | 00:28:19 | and we've toked about low tiket trip wires. |
| 00:28:19 | 00:28:21 | The third one that we wanna tok about is |
| 00:28:21 | 00:28:23 | contests and giveaways. |
| 00:28:23 | 00:28:27 | So, tok to me about what this looks like |
| 00:28:27 | 00:28:30 | in an ad-focused centric kind of way. |
| 00:28:30 | 00:28:33 | First thing that comes to my mind is |
| 00:28:33 | 00:28:35 | isn't there legalities with contests and giveaways? |
| 00:28:35 | 00:28:37 | I mean, like, you know, |
| 00:28:37 | 00:28:39 | what are your thoughts on that? |
| 00:28:39 | 00:28:41 | - A lot of people think that, and honestly, |
| 00:28:41 | 00:28:44 | I've never run into really any issues. |
| 00:28:44 | 00:28:47 | The only legalities or things |
| 00:28:47 | 00:28:52 | that Facebook was very cognizant of in the past is |
| 00:28:52 | 00:28:56 | if you were doing giveaway posts or contest posts |
| 00:28:56 | 00:29:00 | that were forcing people to engage |
| 00:29:00 | 00:29:02 | on your actual post content. |
| 00:29:02 | 00:29:04 | So, that would be, if you're saying, |
| 00:29:04 | 00:29:07 | you know, "Tag three friends. Share this. Like this." |
| 00:29:07 | 00:29:10 | So, they're considering that more click bait, |
| 00:29:10 | 00:29:11 | which I can understand. |
| 00:29:11 | 00:29:14 | I have never run contest or giveaways like that. |
| 00:29:14 | 00:29:17 | I do think there is a benefit |
| 00:29:17 | 00:29:20 | in that in growing an organic following, I suppose, |
| 00:29:20 | 00:29:22 | but I've always been far more interested |
| 00:29:22 | 00:29:24 | in actual lead generation, collecting |
| 00:29:24 | 00:29:27 | contact information to be able to further communicate |
| 00:29:27 | 00:29:29 | with people on the back end. |
| 00:29:29 | 00:29:31 | I can always get those people to subscribe |
| 00:29:31 | 00:29:33 | to my social media channels through email |
| 00:29:33 | 00:29:37 | once I have their email address, if I need to. |
| 00:29:37 | 00:29:40 | So, if you are sending people to a landing page to register |
| 00:29:40 | 00:29:43 | for a contest or a giveaway, |
| 00:29:43 | 00:29:45 | I haven't really seen any legalities whatsoever. |
| 00:29:45 | 00:29:48 | So, this is something |
| 00:29:48 | 00:29:50 | where really any business could use it. |
| 00:29:50 | 00:29:52 | It could be a service based business. |
| 00:29:52 | 00:29:54 | It could be a product based business. |
| 00:29:54 | 00:29:57 | You could do a free or a paid giveaway. |
| 00:29:57 | 00:30:01 | So, I have done them and seen them done both ways. |
| 00:30:01 | 00:30:03 | So, we'll tok a little bit about both formats |
| 00:30:03 | 00:30:06 | and what the differences are there. |
| 00:30:06 | 00:30:08 | So, the concept of this is |
| 00:30:08 | 00:30:12 | kind of a mix between a gated content offer |
| 00:30:12 | 00:30:13 | and a loss leader. |
| 00:30:13 | 00:30:14 | So, it's a gated content offer, |
| 00:30:14 | 00:30:19 | because you are collecting that contact information, |
| 00:30:19 | 00:30:23 | and they're not necessarily getting anything for it. |
| 00:30:23 | 00:30:26 | But, somebody we're a small group of people, |
| 00:30:26 | 00:30:27 | they will. |
| 00:30:27 | 00:30:29 | So, you are gonna be spending some money |
| 00:30:29 | 00:30:31 | on this type of strategy. |
| 00:30:31 | 00:30:34 | It could be something kind of small that you're giving away, |
| 00:30:34 | 00:30:36 | or it could be something really big. |
| 00:30:36 | 00:30:39 | It just depends on, number one, what it is you sell. |
| 00:30:39 | 00:30:42 | And number two, what you're willing to offer. |
| 00:30:42 | 00:30:43 | - Real quick question, |
| 00:30:43 | 00:30:46 | isn't there a way you could give away |
| 00:30:46 | 00:30:47 | something and do a contest, |
| 00:30:47 | 00:30:50 | like everyone who, everyone who submits |
| 00:30:50 | 00:30:52 | their information will automatikally get |
| 00:30:52 | 00:30:53 | this free PDF or whatever, |
| 00:30:53 | 00:30:56 | and then we'll be drawing for the big prize? |
| 00:30:56 | 00:30:57 | Do you understand where I'm going with that? |
| 00:30:57 | 00:30:58 | What are your thoughts on that? |
| 00:30:58 | 00:31:00 | - You definitely could do that. |
| 00:31:00 | 00:31:02 | And, we incorporate what we call |
| 00:31:02 | 00:31:05 | a consolation prize in this strategy |
| 00:31:05 | 00:31:08 | so that everybody who doesn't win, |
| 00:31:08 | 00:31:09 | which is most people, |
| 00:31:09 | 00:31:12 | they do still get a special offer |
| 00:31:12 | 00:31:15 | just for partikipating in this contest. |
| 00:31:15 | 00:31:16 | That ends up being a really big part |
| 00:31:16 | 00:31:20 | of the overall results at the end of the day. |
| 00:31:20 | 00:31:23 | So, I encourage people to give away something |
| 00:31:23 | 00:31:26 | that is either what they sell |
| 00:31:26 | 00:31:29 | or very directly related to what they sell. |
| 00:31:29 | 00:31:31 | People who have said, |
| 00:31:31 | 00:31:33 | "Oh, well, I've tried contests and giveaways in the past. |
| 00:31:33 | 00:31:35 | And, yeah, we got a lot of engagement, |
| 00:31:35 | 00:31:38 | but we never really saw any financial results." |
| 00:31:38 | 00:31:40 | That was something that I heard over and over again. |
| 00:31:40 | 00:31:42 | And, I'd say, "Well, what were you giving away?" |
| 00:31:42 | 00:31:46 | "Oh, we were giving away an iPad or some AirPods." |
| 00:31:46 | 00:31:48 | It's like, "Well, of course. |
| 00:31:48 | 00:31:50 | That has nothing to do with what you sell. |
| 00:31:50 | 00:31:54 | Everybody's gonna want a free iPad or AirPods. |
| 00:31:54 | 00:31:55 | So, of course, you're gonna get |
| 00:31:55 | 00:31:58 | a lot of people to register for this. |
| 00:31:58 | 00:32:00 | But the question is, are those people, |
| 00:32:00 | 00:32:02 | your ideal clients? |
| 00:32:02 | 00:32:05 | Are they potential buyers for you?" |
| 00:32:05 | 00:32:07 | That is the most important thing |
| 00:32:07 | 00:32:09 | when thinking about your prize. |
| 00:32:09 | 00:32:14 | So, if your prize does not show you |
| 00:32:14 | 00:32:18 | that someone signing up for this would potentially be |
| 00:32:18 | 00:32:20 | your client or customer, |
| 00:32:20 | 00:32:22 | or at least have the need |
| 00:32:22 | 00:32:23 | for what it is that you sell, |
| 00:32:23 | 00:32:27 | you shouldn't be using that as your giveaway item. |
| 00:32:27 | 00:32:29 | - I got a crazy question. Okay. |
| 00:32:29 | 00:32:31 | Social media, marketing world, you've been there. |
| 00:32:31 | 00:32:32 | You spoke there. |
| 00:32:33 | 00:32:35 | Could that be something we could give away? |
| 00:32:35 | 00:32:37 | You know, 'cause that's to our desirable audience, right? |
| 00:32:37 | 00:32:38 | - Absolutely. 100%. |
| 00:32:38 | 00:32:42 | And, if somebody is registering for that, |
| 00:32:42 | 00:32:44 | you obviously know they have an interest |
| 00:32:44 | 00:32:45 | in social media marketing |
| 00:32:46 | 00:32:47 | and going to marketing conferences. |
| 00:32:47 | 00:32:50 | Otherwise, there's no reason for them to register. |
| 00:32:50 | 00:32:53 | You're gonna get so many registrations |
| 00:32:53 | 00:32:54 | for something like that. |
| 00:32:54 | 00:32:56 | And, guess what, "Hey, this person won, |
| 00:32:56 | 00:32:58 | but if you didn't win, |
| 00:32:58 | 00:33:00 | we wanna give everybody else |
| 00:33:00 | 00:33:02 | the very best price ever |
| 00:33:02 | 00:33:05 | on your Social Media Marketing World tiket." |
| 00:33:05 | 00:33:08 | So then, they do get something special for it. |
| 00:33:08 | 00:33:11 | You have their contact information on your email list, |
| 00:33:11 | 00:33:12 | so you can continue to market to them. |
| 00:33:12 | 00:33:14 | And, you're going to end up |
| 00:33:14 | 00:33:17 | with a lot of buyers for the conference |
| 00:33:17 | 00:33:21 | if you execute it the right way on the back end. |
| 00:33:21 | 00:33:23 | So, that's a perfect example of something |
| 00:33:23 | 00:33:25 | that could work tremendously well. |
| 00:33:26 | 00:33:28 | - What are some other examples, |
| 00:33:28 | 00:33:30 | different kinds of industries or whatever that could use? |
| 00:33:30 | 00:33:32 | I mean, is there any limit to what could be done with this? |
| 00:33:32 | 00:33:34 | - I don't think so, honestly. |
| 00:33:34 | 00:33:36 | I think it's a really great one. |
| 00:33:36 | 00:33:40 | The limit is only what someone is willing to do. |
| 00:33:40 | 00:33:43 | I think fear holds people back in so many different ways. |
| 00:33:43 | 00:33:45 | They're too scared to give away |
| 00:33:45 | 00:33:47 | a big prize or a really great prize, |
| 00:33:47 | 00:33:51 | or they're too scared to spend money advertising |
| 00:33:51 | 00:33:54 | a free contest without someone saying, |
| 00:33:54 | 00:33:57 | "I can guarantee that you are going to make three times |
| 00:33:57 | 00:33:59 | return on investment on this." |
| 00:33:59 | 00:34:01 | And the truth is, just like with anything else, |
| 00:34:01 | 00:34:03 | you're not gonna know until you try. |
| 00:34:03 | 00:34:06 | And, your ROI is only as good |
| 00:34:06 | 00:34:09 | as the way that you are executing the strategy. |
| 00:34:09 | 00:34:11 | So, you do need to do it correctly, |
| 00:34:11 | 00:34:13 | but I've used it for orthodontists. |
| 00:34:13 | 00:34:16 | I had one of my students actually won |
| 00:34:16 | 00:34:17 | a ClickFunnels 2 Comma Club Award |
| 00:34:17 | 00:34:18 | with this strategy. |
| 00:34:18 | 00:34:20 | He sells horse fencing. |
| 00:34:20 | 00:34:22 | And, this was an example |
| 00:34:22 | 00:34:26 | of him incorporating the paid giveaway option |
| 00:34:26 | 00:34:27 | in here as well. |
| 00:34:27 | 00:34:28 | So, it's kind of a mix of |
| 00:34:28 | 00:34:31 | that low tiket trip wire that we just toked about |
| 00:34:31 | 00:34:33 | with this contest and giveaway. |
| 00:34:33 | 00:34:35 | So, he had his giveaway |
| 00:34:35 | 00:34:38 | where he's giving away a lot of horse fencing |
| 00:34:38 | 00:34:40 | or maybe a horse trailer, |
| 00:34:40 | 00:34:42 | like a really amazing prize. |
| 00:34:42 | 00:34:45 | It's something that only people who have horses care about, |
| 00:34:45 | 00:34:46 | and that's his goal. |
| 00:34:46 | 00:34:47 | If you don't have horses, |
| 00:34:47 | 00:34:49 | you're not his customer. |
| 00:34:50 | 00:34:53 | He then has a store of swag for his business. |
| 00:34:53 | 00:34:56 | It's hats, T-shirts, you know, |
| 00:34:56 | 00:34:59 | very basic stuff that any business could have |
| 00:34:59 | 00:35:00 | that just has their logo on it. |
| 00:35:00 | 00:35:02 | And, some sayings, things like that. |
| 00:35:02 | 00:35:05 | So, every dollar that somebody spends |
| 00:35:05 | 00:35:10 | in their store is one entry into the contest. |
| 00:35:10 | 00:35:11 | So, the more you spend, |
| 00:35:11 | 00:35:13 | the more entries that you have. |
| 00:35:13 | 00:35:16 | In order to make that work, you obviously have to have |
| 00:35:16 | 00:35:19 | a really appealing prize, which he had. |
| 00:35:19 | 00:35:23 | So, he was able to make his money back |
| 00:35:23 | 00:35:24 | on the front end of his advertising. |
| 00:35:24 | 00:35:29 | Also, get apparel with his brand all over it, |
| 00:35:29 | 00:35:31 | out into the hands of these people. |
| 00:35:31 | 00:35:33 | So again, even the people that don't win, |
| 00:35:33 | 00:35:36 | they're still going to be putting on this hat |
| 00:35:36 | 00:35:37 | or putting on this shirt, |
| 00:35:37 | 00:35:39 | thinking about his brand and business. |
| 00:35:39 | 00:35:42 | And then, when you have this live announcement, |
| 00:35:42 | 00:35:44 | which is how you wanna do it, |
| 00:35:44 | 00:35:47 | you don't just want to draw somebody |
| 00:35:47 | 00:35:48 | and send it out in an email. |
| 00:35:48 | 00:35:51 | You wanna make a big deal about the winner. |
| 00:35:51 | 00:35:55 | So, we have people going into countdown campaign. |
| 00:35:55 | 00:35:58 | It's reminding them when the contest is ending, |
| 00:35:58 | 00:36:01 | and when you're gonna do that live drawing. |
| 00:36:01 | 00:36:04 | He actually had a third party sweepstakes company, |
| 00:36:04 | 00:36:06 | you know, do the drawings to make sure |
| 00:36:06 | 00:36:08 | that everyone knew it was fair. |
| 00:36:08 | 00:36:09 | I don't think you have to do that. |
| 00:36:09 | 00:36:11 | I think it's great if you want to, |
| 00:36:11 | 00:36:13 | but that's what he chose to do. |
| 00:36:13 | 00:36:14 | But, I encourage everyone to do |
| 00:36:14 | 00:36:16 | a Facebook Live or an Instagram Live, |
| 00:36:16 | 00:36:19 | however you wanna do that for this drawing. |
| 00:36:19 | 00:36:22 | And, you're actually turning it into a little mini webinar. |
| 00:36:22 | 00:36:24 | People will show up to that live, |
| 00:36:24 | 00:36:28 | because they will want to see if they won, |
| 00:36:28 | 00:36:31 | especially if the prize is good. |
| 00:36:31 | 00:36:34 | And, you don't wanna come right out and do the drawing. |
| 00:36:34 | 00:36:38 | You really want to build this up first. |
| 00:36:38 | 00:36:40 | So, you wanna start by making sure |
| 00:36:40 | 00:36:43 | that you kind of go into your origin story. |
| 00:36:43 | 00:36:44 | And, you tok about how passionate you are |
| 00:36:44 | 00:36:46 | about what you do. |
| 00:36:46 | 00:36:48 | You really play on the pain points |
| 00:36:48 | 00:36:52 | or the desires that your audience is experiencing related to |
| 00:36:52 | 00:36:56 | what it is they want or you do or sell. |
| 00:36:56 | 00:36:59 | Then, you wanna tok about the consolation prize |
| 00:36:59 | 00:37:01 | before you do the drawing, |
| 00:37:01 | 00:37:02 | because you wanna make sure |
| 00:37:02 | 00:37:05 | that everybody who's on there hears it |
| 00:37:05 | 00:37:06 | while they're still on. |
| 00:37:08 | 00:37:09 | And, if you go ahead and announce the winner, |
| 00:37:09 | 00:37:11 | anybody who didn't win, they're gonna be gone. |
| 00:37:11 | 00:37:14 | So, I've actually stayed on one of these |
| 00:37:14 | 00:37:17 | for about an hour because I wanted to see if I won. |
| 00:37:17 | 00:37:20 | I actually signed up for my students' contest, |
| 00:37:20 | 00:37:22 | 'cause I wanted to win the horse fencing. |
| 00:37:22 | 00:37:27 | And, I stayed on partially to listen to how great he did, |
| 00:37:27 | 00:37:30 | but you do wanna hear if you win. |
| 00:37:30 | 00:37:33 | So, you're very unlikely to just bounce and leave. |
| 00:37:33 | 00:37:36 | So, you say, "Hey, we know that everybody |
| 00:37:36 | 00:37:38 | who signed up for this obviously has |
| 00:37:38 | 00:37:42 | a really important reason for wanting to do this. |
| 00:37:42 | 00:37:44 | So, why don't you drop a comment |
| 00:37:44 | 00:37:47 | and tell us how much this means to you?" |
| 00:37:47 | 00:37:50 | And so I've done this with orthodontik treatment |
| 00:37:50 | 00:37:52 | as well, too. |
| 00:37:52 | 00:37:54 | Like, people will pour their heart and soul out |
| 00:37:54 | 00:37:57 | and tell you how much this means to them. |
| 00:37:57 | 00:38:00 | Same thing with my student, with the horse fencing. |
| 00:38:00 | 00:38:02 | People were opening up about, you know, |
| 00:38:02 | 00:38:05 | how their horse has been boarded for years, |
| 00:38:05 | 00:38:09 | and this would allow them to bring their horse |
| 00:38:09 | 00:38:10 | to their own property and get to see it |
| 00:38:10 | 00:38:11 | and care for it every day. |
| 00:38:11 | 00:38:13 | And, you know, it was very emotional. |
| 00:38:13 | 00:38:15 | So part of that you can use for your copywriting. |
| 00:38:15 | 00:38:19 | I mean, that is just great copy to be able to pull from, |
| 00:38:19 | 00:38:22 | but people are really like toking themselves |
| 00:38:22 | 00:38:27 | into how much they want this, even if they don't win. |
| 00:38:27 | 00:38:30 | And, then you're gonna let them know, |
| 00:38:30 | 00:38:33 | "We know that not everybody's gonna be able to win |
| 00:38:33 | 00:38:35 | this today, so we wanted to do something really special |
| 00:38:36 | 00:38:39 | for everybody who is not able to do it. |
| 00:38:39 | 00:38:41 | So, right here today, you know, |
| 00:38:41 | 00:38:43 | for the next 48 hours |
| 00:38:43 | 00:38:45 | or however long you wanna make that deadline. |
| 00:38:45 | 00:38:48 | If you go ahead and take action on this, |
| 00:38:48 | 00:38:50 | this is the very special offer |
| 00:38:50 | 00:38:51 | that we put together for you |
| 00:38:51 | 00:38:53 | in case you were not |
| 00:38:53 | 00:38:56 | that lucky person who did win." |
| 00:38:56 | 00:38:59 | People will take advantage of that offer. |
| 00:38:59 | 00:39:02 | You will also have a ton of opportunities |
| 00:39:02 | 00:39:05 | just in the comments section to sell to people, |
| 00:39:05 | 00:39:06 | to book appointments, |
| 00:39:06 | 00:39:10 | or to get people, to make those purchases. |
| 00:39:10 | 00:39:12 | You'll also get a lot of people |
| 00:39:12 | 00:39:15 | who didn't sign up for the contest to watch that. |
| 00:39:15 | 00:39:17 | They're just seeing it in their feed. |
| 00:39:17 | 00:39:20 | And, you can boost that live video from your phone, |
| 00:39:20 | 00:39:23 | even after you start it |
| 00:39:23 | 00:39:25 | so that it goes out as far as possible |
| 00:39:25 | 00:39:27 | while you're actually on. |
| 00:39:27 | 00:39:29 | And, you know, it also really can deepen |
| 00:39:29 | 00:39:30 | ties within your community. |
| 00:39:30 | 00:39:33 | People love when others give back. |
| 00:39:33 | 00:39:37 | So, the orthodontist that runs this strategy, |
| 00:39:37 | 00:39:40 | people were just so complimentary |
| 00:39:40 | 00:39:42 | of the fact that he was willing to give |
| 00:39:42 | 00:39:45 | somebody free orthodontik treatment. |
| 00:39:45 | 00:39:48 | Anytime you're giving away something of value, |
| 00:39:48 | 00:39:50 | people feel really good |
| 00:39:50 | 00:39:52 | about that in relation to your business. |
| 00:39:52 | 00:39:54 | So, it's got a lot of positive benefits, |
| 00:39:54 | 00:39:56 | but then you're gonna go ahead |
| 00:39:56 | 00:39:58 | and you're gonna announce that winner. |
| 00:39:58 | 00:40:00 | The people who don't win, |
| 00:40:00 | 00:40:01 | you're gonna make sure you reiterate |
| 00:40:01 | 00:40:04 | how they can take advantage of that special offer. |
| 00:40:04 | 00:40:06 | Then, in your follow up, |
| 00:40:06 | 00:40:08 | you're going to link to that live video. |
| 00:40:08 | 00:40:10 | So, you're still not going to blast out |
| 00:40:10 | 00:40:11 | the name of the person who won |
| 00:40:11 | 00:40:14 | because not everybody is going to be |
| 00:40:14 | 00:40:16 | on that live video. |
| 00:40:16 | 00:40:17 | You wanna make sure that everybody watches that |
| 00:40:17 | 00:40:20 | and sees that consolation prize offer, |
| 00:40:20 | 00:40:22 | but then you're gonna put them into a drip campaign |
| 00:40:22 | 00:40:24 | that goes through the consolation prize, |
| 00:40:24 | 00:40:25 | has a countdown timer on it, |
| 00:40:25 | 00:40:27 | all that good stuff and leads them back to |
| 00:40:27 | 00:40:29 | that special offer. |
| 00:40:29 | 00:40:31 | And then, you can really just rinse and repeat |
| 00:40:31 | 00:40:32 | on that as well. |
| 00:40:32 | 00:40:35 | This is something you can do every month if you want to. |
| 00:40:35 | 00:40:37 | I've had people that this is the core |
| 00:40:37 | 00:40:39 | of their marketing strategy. |
| 00:40:39 | 00:40:41 | Or, you can do it once or twice a year, |
| 00:40:41 | 00:40:44 | however frequently it makes sense for your business. |
| 00:40:44 | 00:40:45 | So, I really think this is probably |
| 00:40:45 | 00:40:47 | the most applicable of any of them |
| 00:40:47 | 00:40:50 | for product based businesses, |
| 00:40:50 | 00:40:53 | service based businesses, coaches, consultants, |
| 00:40:53 | 00:40:54 | marketing agencies. |
| 00:40:54 | 00:40:55 | It doesn't matter what it is. |
| 00:40:56 | 00:40:57 | You can find a way to use this strategy. |
| 00:40:57 | 00:40:59 | And, if you do it the right way, |
| 00:40:59 | 00:41:02 | you will not only build an enormous list. |
| 00:41:02 | 00:41:05 | You will have a lot of buyers, |
| 00:41:05 | 00:41:09 | and it won't take very long for you to be able to |
| 00:41:09 | 00:41:12 | not only get that money back from your advertising, |
| 00:41:12 | 00:41:13 | but make a really solid ROI. |
| 00:41:14 | 00:41:17 | - Allie, I can tell you right now, |
| 00:41:17 | 00:41:20 | there are people that are saying, "Holy crap. |
| 00:41:20 | 00:41:22 | I need to show this to my boss. |
| 00:41:22 | 00:41:24 | I need to show this to my clients. |
| 00:41:24 | 00:41:26 | I need to listen to this again. |
| 00:41:26 | 00:41:28 | Wow. Wow. Wow." |
| 00:41:28 | 00:41:30 | That was fricking amazing. |
| 00:41:30 | 00:41:33 | If people wanna reach out to you on the socials, |
| 00:41:33 | 00:41:34 | do you have a preferred platform? |
| 00:41:34 | 00:41:36 | And then, also if they wanna check out your website, |
| 00:41:36 | 00:41:37 | where do you wanna send them? |
| 00:41:37 | 00:41:38 | - Yeah, absolutely. |
| 00:41:38 | 00:41:42 | So, my website is AllieBloydMedia.com. |
| 00:41:42 | 00:41:46 | And, you can find me on Facebook, Instagram, YouTube, |
| 00:41:46 | 00:41:47 | or you can check out my podcast, |
| 00:41:47 | 00:41:51 | Marketing Inc, Big Ideas for Local Business. |
| 00:41:51 | 00:41:52 | I would love to connect with you |
| 00:41:52 | 00:41:53 | anywhere that is the best fit. |
| 00:41:53 | 00:41:55 | And, I really hope |
| 00:41:55 | 00:41:57 | that everybody listening found value |
| 00:41:57 | 00:42:00 | in one of these strategies and that you don't just listen, |
| 00:42:00 | 00:42:03 | you actually implement and you take action, |
| 00:42:03 | 00:42:05 | and you see what a huge difference |
| 00:42:05 | 00:42:07 | even just one of these strategies could have |
| 00:42:07 | 00:42:09 | in your business, because I've used them all. |
| 00:42:09 | 00:42:11 | I've helped people use all of them |
| 00:42:11 | 00:42:13 | in a ton of different industries. |
| 00:42:13 | 00:42:16 | And, I promise you they can work so very well, |
| 00:42:16 | 00:42:18 | and not just on these platforms, |
| 00:42:18 | 00:42:22 | but you can utilize them in a lot of different ways. |
| 00:42:22 | 00:42:23 | - And for folks that are listening only, |
| 00:42:23 | 00:42:26 | Allie is spelled A-L-L-I-E, |
| 00:42:26 | 00:42:28 | because there's other ways to spell Allie, right? |
| 00:42:28 | 00:42:29 | - Yep. |
| 00:42:29 | 00:42:32 | Allie, A-L-L-I-E-B-L-O-Y-D. |
| 00:42:32 | 00:42:34 | Allie Bloyd, thank you so much for coming on |
| 00:42:34 | 00:42:35 | and sharing your thoughts with us. |
| 00:42:35 | 00:42:38 | - Yes. Thank you so much for having me, Mike, as always. |
