3 Reasons Your Facebook Ads Are NOT Making Money (EXPOSED)
Published on: December 4 2022 by Hayden Bowles
3 Reasons Your Facebook Ads Are NOT Making Money (EXPOSED)
Table of Contents
3 Reasons Your Facebook Ads Are NOT Making Money (EXPOSED)
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00:00:00 | 00:00:05 | what are three reasons that your |
00:00:02 | 00:00:07 | Facebook ads are not working |
00:00:05 | 00:00:09 | you know what's going on if one hater |
00:00:07 | 00:00:11 | coming back at you with a brand new |
00:00:09 | 00:00:13 | video in this one we got the handy-dandy |
00:00:11 | 00:00:15 | flip chart whiteboard right here we're |
00:00:13 | 00:00:16 | gonna go through and break down not one |
00:00:15 | 00:00:18 | not two but three different things as to |
00:00:16 | 00:00:20 | why your Facebook ad might not be |
00:00:18 | 00:00:21 | working and I want you guys to stik |
00:00:20 | 00:00:24 | with me through this one it'll be like |
00:00:21 | 00:00:25 | 10-15 minutes not too long because these |
00:00:24 | 00:00:27 | are actually very what is the word |
00:00:25 | 00:00:29 | symbiotik or whatever they flow together |
00:00:27 | 00:00:30 | extremely well and they're very |
00:00:29 | 00:00:32 | important I'm gonna throw you a little |
00:00:30 | 00:00:33 | bit of a curveball on the third one okay |
00:00:32 | 00:00:36 | I'm gonna give you a couple resources |
00:00:33 | 00:00:38 | for it as well so the thing I want to |
00:00:36 | 00:00:40 | make very clear before I really get into |
00:00:38 | 00:00:42 | this is that I'm trying to make sure |
00:00:40 | 00:00:43 | that every single person ever there's |
00:00:42 | 00:00:43 | many thousands of people who see this |
00:00:43 | 00:00:46 | logically |
00:00:43 | 00:00:47 | so people see this right you know based |
00:00:46 | 00:00:49 | on my amount of views so if that many |
00:00:47 | 00:00:51 | people see it how many people can |
00:00:49 | 00:00:52 | actually get value from this how many |
00:00:51 | 00:00:54 | people will actually understand and be |
00:00:52 | 00:00:57 | able to implement it and have it help |
00:00:54 | 00:00:59 | them so I don't know what resource you |
00:00:57 | 00:01:01 | have utilized up to this point so far to |
00:00:59 | 00:01:03 | learn the basis of Facebook ad the core |
00:01:01 | 00:01:06 | fundamentals the tiknical analysis the |
00:01:03 | 00:01:08 | strategy part the algorithm that needs |
00:01:06 | 00:01:10 | to be more than youtube so if up to this |
00:01:08 | 00:01:11 | point you've only used YouTube this will |
00:01:10 | 00:01:13 | help you however whatever resource |
00:01:11 | 00:01:15 | you've gone through which you do need |
00:01:13 | 00:01:17 | whether that's a course ten courses |
00:01:15 | 00:01:18 | whether that's in person learning one on |
00:01:17 | 00:01:20 | one you know learning from a Facebook |
00:01:18 | 00:01:22 | engineer who knows a lot about something |
00:01:20 | 00:01:23 | you know a Facebook ad expert whether |
00:01:22 | 00:01:25 | you've built an agency and you just |
00:01:23 | 00:01:27 | learn how to run it or your friend in |
00:01:25 | 00:01:28 | you learn for you know anything I want |
00:01:27 | 00:01:31 | to make sure that that also still falls |
00:01:28 | 00:01:32 | in line with those people so we're gonna |
00:01:31 | 00:01:33 | make sure that no matter what this video |
00:01:32 | 00:01:36 | gives you value because if you're not |
00:01:33 | 00:01:38 | having success with your Facebook ad |
00:01:36 | 00:01:40 | there's reasons why okay and you might |
00:01:38 | 00:01:42 | be like this far off from getting a ton |
00:01:40 | 00:01:43 | of results and everything exploded so |
00:01:42 | 00:01:45 | you might be super close it just might |
00:01:43 | 00:01:47 | not feel like it so we're gonna make |
00:01:45 | 00:01:48 | sure that you can get there the first |
00:01:47 | 00:01:50 | thing I want to tok about inside of |
00:01:48 | 00:01:52 | here is actually something where these |
00:01:50 | 00:01:53 | two points are gonna flow together |
00:01:52 | 00:01:55 | really well the first two and this |
00:01:53 | 00:01:57 | almost dives a little bit more tiknical |
00:01:55 | 00:02:01 | right off the bat but I guess you could |
00:01:57 | 00:02:03 | call this understanding your data okay |
00:02:01 | 00:02:05 | and I don't mean to get too advanced |
00:02:03 | 00:02:07 | right off the bat toking about data but |
00:02:05 | 00:02:08 | let me explain what I mean so if you're |
00:02:07 | 00:02:09 | first getting into Facebook I know |
00:02:08 | 00:02:11 | actually no matter what you're doing |
00:02:09 | 00:02:12 | Facebook adds up to this point whether |
00:02:11 | 00:02:14 | you've never ran an ad or you |
00:02:12 | 00:02:17 | thousand you've had success no success |
00:02:14 | 00:02:18 | understanding your data starting point |
00:02:17 | 00:02:21 | so if you're trying to run an ad right |
00:02:18 | 00:02:24 | now and it's not working what point are |
00:02:21 | 00:02:25 | you at in your pixel process if it's a |
00:02:24 | 00:02:27 | brand new pixel right you're running a |
00:02:25 | 00:02:29 | Shopify store maybe you're running ads |
00:02:27 | 00:02:31 | for a restaurant client here's something |
00:02:29 | 00:02:33 | you want to keep in mind what sort of |
00:02:31 | 00:02:35 | data is already pre-existing on the |
00:02:33 | 00:02:36 | pixel up to this point of now you're |
00:02:35 | 00:02:38 | running the app right so if I'm |
00:02:36 | 00:02:40 | launching an ad today and I have no |
00:02:38 | 00:02:42 | sales on my pixel I have no history and |
00:02:40 | 00:02:43 | no nothing it's just it's cold right it |
00:02:42 | 00:02:46 | has not no information right I'm just |
00:02:43 | 00:02:48 | starting well I'm probably not gonna |
00:02:46 | 00:02:49 | want to be optimizing for purchase and |
00:02:48 | 00:02:50 | I'm gonna make this very clear that's |
00:02:49 | 00:02:52 | why I said at the beginning this depends |
00:02:50 | 00:02:54 | on your strategy some people like to do |
00:02:52 | 00:02:56 | that I don't do that okay so if I was |
00:02:54 | 00:02:58 | starting with no data for an example I |
00:02:56 | 00:03:00 | would be using let's say you had no data |
00:02:58 | 00:03:02 | right a circle with a line through it |
00:03:00 | 00:03:03 | what I would be doing is if you still |
00:03:02 | 00:03:04 | want to do a conversion event which |
00:03:03 | 00:03:06 | again this is gonna play in your |
00:03:04 | 00:03:08 | strategy I would run it for something |
00:03:06 | 00:03:09 | lighter like view content or maybe I'm |
00:03:08 | 00:03:11 | the car okay or maybe I would do |
00:03:09 | 00:03:13 | something that's not even a conversion |
00:03:11 | 00:03:15 | event maybe a PPE right build some |
00:03:13 | 00:03:16 | social proof the key thing that you want |
00:03:15 | 00:03:18 | to understand this is where it flows |
00:03:16 | 00:03:20 | into the second point which we'll get to |
00:03:18 | 00:03:22 | in a second is that off of that data |
00:03:20 | 00:03:24 | you're looking for data but not pixel |
00:03:22 | 00:03:26 | data so there's two different types of |
00:03:24 | 00:03:28 | data you can look at data that's for you |
00:03:26 | 00:03:30 | that lets you know about your customer |
00:03:28 | 00:03:32 | and then there's pixel data okay and the |
00:03:30 | 00:03:33 | difference is very simple and we're |
00:03:32 | 00:03:35 | going into the second point which builds |
00:03:33 | 00:03:38 | off in a second but the data that you're |
00:03:35 | 00:03:40 | looking for right away is very very |
00:03:38 | 00:03:43 | simple stuff let me actually give you a |
00:03:40 | 00:03:44 | direct example what this cap doesn't |
00:03:43 | 00:03:48 | even what a crap you're marking lay that |
00:03:44 | 00:03:49 | it doesn't even fit yeah anyways alright |
00:03:48 | 00:03:50 | so what kind of separate these right |
00:03:49 | 00:03:53 | here I want to be able to write it out |
00:03:50 | 00:03:55 | and give you guys an example so if you |
00:03:53 | 00:03:56 | wanted to be looking at data what sort |
00:03:55 | 00:03:57 | of data do you need to know if you're |
00:03:56 | 00:03:59 | first starting if you're already running |
00:03:57 | 00:04:01 | it and it's not working the key things |
00:03:59 | 00:04:04 | you want to do is actually go to what's |
00:04:01 | 00:04:06 | called the breakdown town so select |
00:04:04 | 00:04:08 | whatever sort of ad or whatever campaign |
00:04:06 | 00:04:09 | that you want to actually break down you |
00:04:08 | 00:04:11 | might have more than one it might just |
00:04:09 | 00:04:13 | be one that's fine select them one at a |
00:04:11 | 00:04:15 | time and you're gonna hit the break down |
00:04:13 | 00:04:18 | town from there you're gonna go to buy |
00:04:15 | 00:04:20 | delivery okay by delivery and now what |
00:04:18 | 00:04:21 | you're looking for and here's a couple |
00:04:20 | 00:04:23 | simple little things Kay the main |
00:04:21 | 00:04:25 | variables we like to look for is age |
00:04:23 | 00:04:27 | okay and you can actually break this |
00:04:25 | 00:04:29 | one down for age and gender okay there's |
00:04:27 | 00:04:31 | a button right below that that lets you |
00:04:29 | 00:04:32 | select those both and the reason we're |
00:04:31 | 00:04:35 | looking at that is because we want to |
00:04:32 | 00:04:37 | know if it's male or female and what age |
00:04:35 | 00:04:39 | bracket they're in so with Facebook it's |
00:04:37 | 00:04:40 | really cool it separates it by age which |
00:04:39 | 00:04:42 | is really really helpful because you can |
00:04:40 | 00:04:45 | understand your target demographic a |
00:04:42 | 00:04:47 | little more so just to give you a little |
00:04:45 | 00:04:49 | example if you have some sort of like |
00:04:47 | 00:04:50 | female clothing product and based on the |
00:04:49 | 00:04:52 | ads you've run you've looked at some |
00:04:50 | 00:04:53 | data you've broken it down you've run a |
00:04:52 | 00:04:55 | lot of ads and it's kind of working |
00:04:53 | 00:04:57 | well now you might understand that your |
00:04:55 | 00:04:59 | audience is younger right maybe they're |
00:04:57 | 00:05:00 | eighteen to twenty five which means |
00:04:59 | 00:05:01 | probably they're more on Instagram |
00:05:00 | 00:05:03 | they're more like the social media |
00:05:01 | 00:05:05 | aspect they're probably away from |
00:05:03 | 00:05:06 | Facebook so you can test that and play |
00:05:05 | 00:05:08 | into that with your marketing gender |
00:05:06 | 00:05:09 | same thing you might have a gender |
00:05:08 | 00:05:11 | specific product so it's not as |
00:05:09 | 00:05:13 | important but for a lot of people you do |
00:05:11 | 00:05:15 | want to start with both and actually if |
00:05:13 | 00:05:16 | you do have a gender specific product at |
00:05:15 | 00:05:18 | least as of right now when you're |
00:05:16 | 00:05:20 | watching this around the holiday season |
00:05:18 | 00:05:22 | people could be buying for their |
00:05:20 | 00:05:23 | significant other so think about that |
00:05:22 | 00:05:25 | keep that in mind you could run an ad |
00:05:23 | 00:05:27 | that's kind of formulated around a gift |
00:05:25 | 00:05:29 | saying something would be a perfect gift |
00:05:27 | 00:05:30 | so think about that but we're not just |
00:05:29 | 00:05:32 | like in an ancient gender we're also |
00:05:30 | 00:05:34 | gonna look and this is the biggest other |
00:05:32 | 00:05:39 | one placement oh if I can even spell oh |
00:05:34 | 00:05:40 | right placement and device all right so |
00:05:39 | 00:05:42 | that's also one that is grouped together |
00:05:40 | 00:05:44 | and the reason we're looking for that is |
00:05:42 | 00:05:45 | because we want to see where we're |
00:05:44 | 00:05:46 | spending the money and where the results |
00:05:45 | 00:05:48 | are coming from that's the whole point |
00:05:46 | 00:05:50 | where to tok about here in a second |
00:05:48 | 00:05:52 | but if someone's on their laptop versus |
00:05:50 | 00:05:54 | on their iPhone right we want to know |
00:05:52 | 00:05:56 | that so that we can then optimize |
00:05:54 | 00:05:58 | towards it now here's where the second |
00:05:56 | 00:06:00 | point comes in and this one is massive |
00:05:58 | 00:06:03 | all right this is where we go narrow |
00:06:00 | 00:06:04 | okay actually I'm gonna say narrowed all |
00:06:03 | 00:06:07 | right and there's a reason for that |
00:06:04 | 00:06:09 | those two little last letters there it's |
00:06:07 | 00:06:11 | very simply because what you're doing |
00:06:09 | 00:06:13 | right now is not a one step so it's not |
00:06:11 | 00:06:14 | like you have this you read the data now |
00:06:13 | 00:06:16 | I'm just gonna narrow and then I'm done |
00:06:14 | 00:06:18 | there's still more steps on top of that |
00:06:16 | 00:06:20 | if that makes sense but we're narrowing |
00:06:18 | 00:06:22 | for it is moving a little bit closer to |
00:06:20 | 00:06:24 | agent gender maybe a little bit closer |
00:06:22 | 00:06:26 | to placement and device so let's say |
00:06:24 | 00:06:28 | you're launching a lot of ad sets for a |
00:06:26 | 00:06:29 | new product or a new service a new |
00:06:28 | 00:06:31 | client a new pixel a new store a new |
00:06:29 | 00:06:33 | anything right even something that's |
00:06:31 | 00:06:34 | already going but you're testing |
00:06:33 | 00:06:36 | something if something is working a |
00:06:34 | 00:06:37 | little bit better |
00:06:36 | 00:06:39 | and let's say you have one interest |
00:06:37 | 00:06:41 | working better than the other three well |
00:06:39 | 00:06:44 | what you should be doing first of all is |
00:06:41 | 00:06:46 | segmenting this with VC and Add to Cart |
00:06:44 | 00:06:47 | right away you should be isolating those |
00:06:46 | 00:06:49 | interests so it should only be one at a |
00:06:47 | 00:06:51 | time so you know exactly where the |
00:06:49 | 00:06:52 | results are coming from and now if one |
00:06:51 | 00:06:55 | is over performing or should I say |
00:06:52 | 00:06:56 | outperforming the other three and you |
00:06:55 | 00:06:58 | can clearly tell that based on the |
00:06:56 | 00:07:01 | numbers coming in well what you should |
00:06:58 | 00:07:03 | actually do is narrow towards that so |
00:07:01 | 00:07:04 | what you want to do every single time |
00:07:03 | 00:07:06 | you have a piece of data or a piece of |
00:07:04 | 00:07:08 | information that you think is clearly |
00:07:06 | 00:07:10 | starting to work or you think it could |
00:07:08 | 00:07:12 | work you want to isolate it you want to |
00:07:10 | 00:07:15 | see how good it's gonna perform by |
00:07:12 | 00:07:17 | itself okay this is where isolation |
00:07:15 | 00:07:20 | comes into play because that's gonna |
00:07:17 | 00:07:21 | give you the real test to say the least |
00:07:20 | 00:07:23 | if something's actually gonna work if |
00:07:21 | 00:07:26 | it's gonna be a standalone successful ad |
00:07:23 | 00:07:27 | set or campaign or even a product so |
00:07:26 | 00:07:28 | that's one of those things you want to |
00:07:27 | 00:07:30 | think about inside of the narrowed |
00:07:28 | 00:07:32 | category but the biggest problem out of |
00:07:30 | 00:07:33 | this category is that people don't |
00:07:32 | 00:07:35 | understand this what I said about |
00:07:33 | 00:07:37 | multiple layers multiple levels multiple |
00:07:35 | 00:07:40 | steps is they don't understand what to |
00:07:37 | 00:07:42 | do once they've actually read this data |
00:07:40 | 00:07:44 | so if you're going from this to this |
00:07:42 | 00:07:46 | but you you're reading some data let's |
00:07:44 | 00:07:47 | say you have some numbers on your |
00:07:46 | 00:07:49 | dashboard what does it mean what do you |
00:07:47 | 00:07:50 | do this is where it comes into where |
00:07:49 | 00:07:52 | you've been learning from and YouTube is |
00:07:50 | 00:07:54 | too scattered this is gonna be looking |
00:07:52 | 00:07:55 | like a 10 to 15 minute video there's no |
00:07:54 | 00:07:57 | possible way you can do that if you're |
00:07:55 | 00:07:59 | watching other people that's called mass |
00:07:57 | 00:08:00 | mixing you're mixing a lot of strategies |
00:07:59 | 00:08:02 | like that that can get you into some |
00:08:00 | 00:08:04 | trouble so that's why I recommend you |
00:08:02 | 00:08:06 | focus in on this specific thing so what |
00:08:04 | 00:08:08 | do you do once you actually have some |
00:08:06 | 00:08:09 | data you have to understand what your |
00:08:08 | 00:08:11 | next step is what should you be testing |
00:08:09 | 00:08:13 | the first one that's what we just toked |
00:08:11 | 00:08:15 | about isolation you should immediately |
00:08:13 | 00:08:17 | be isolating any variable in its own add |
00:08:15 | 00:08:20 | set to see how well it actually performs |
00:08:17 | 00:08:21 | now this is where it gets a little bit |
00:08:20 | 00:08:23 | I'm gonna want to make sure I'm clear |
00:08:21 | 00:08:25 | coding this and kind of keep it a very |
00:08:23 | 00:08:26 | transparent some people will tell you |
00:08:25 | 00:08:29 | where you're learning from to duplicate |
00:08:26 | 00:08:31 | to isolate some will tell you to change |
00:08:29 | 00:08:33 | it right just change it in an existing |
00:08:31 | 00:08:35 | on set or an existing campaign which |
00:08:33 | 00:08:36 | don't do that all right and then some |
00:08:35 | 00:08:38 | people are also going to tell you just |
00:08:36 | 00:08:39 | make a whole new one from scratch so |
00:08:38 | 00:08:40 | there's a lot of different strategies a |
00:08:39 | 00:08:42 | lot of different things people are using |
00:08:40 | 00:08:43 | and if you guys don't have that strategy |
00:08:42 | 00:08:45 | if you don't know what you're doing I |
00:08:43 | 00:08:46 | highly recommend you check out some of |
00:08:45 | 00:08:49 | the resources down below to build off |
00:08:46 | 00:08:49 | this specifically ok this again when I |
00:08:49 | 00:08:51 | just toked |
00:08:49 | 00:08:53 | with mass mixing if you want something |
00:08:51 | 00:08:54 | that's proven and has proven to work for |
00:08:53 | 00:08:56 | hundreds and hundreds of people go ahead |
00:08:54 | 00:08:58 | and check it out down below that's what |
00:08:56 | 00:08:59 | we use I just show you what I do so |
00:08:58 | 00:09:00 | understanding what you're actually |
00:08:59 | 00:09:02 | plugging in here |
00:09:00 | 00:09:05 | so with narrowing this is actually where |
00:09:02 | 00:09:08 | I typically have more ad sets than I do |
00:09:05 | 00:09:09 | unlike stage two of this and I really |
00:09:08 | 00:09:11 | don't want to get you confused on this |
00:09:09 | 00:09:13 | but there are multiple stages and |
00:09:11 | 00:09:14 | multiple phases to what you're doing |
00:09:13 | 00:09:15 | with your ads but we'll keep it very |
00:09:14 | 00:09:17 | simple and I want to actually tok about |
00:09:15 | 00:09:19 | the third point real quick as to why |
00:09:17 | 00:09:21 | your ad might not be working to make |
00:09:19 | 00:09:22 | sure that I get this across you now know |
00:09:21 | 00:09:24 | you're busy right now so just stik with |
00:09:22 | 00:09:26 | me as we finish this one right here this |
00:09:24 | 00:09:28 | is a good one so when it comes to number |
00:09:26 | 00:09:30 | three I'm gonna give you probably to |
00:09:28 | 00:09:32 | resources on top of this maybe three |
00:09:30 | 00:09:37 | okay this is what we're gonna call your |
00:09:32 | 00:09:39 | written word okay you could call this |
00:09:37 | 00:09:42 | your words that sell yada yada |
00:09:39 | 00:09:45 | also known as or aka ad copy alright and |
00:09:42 | 00:09:46 | before you jump up okay think about this |
00:09:45 | 00:09:48 | for a second there's multiple different |
00:09:46 | 00:09:49 | ways that you can have your ad copy |
00:09:48 | 00:09:51 | structure now I didn't say ad copy I |
00:09:49 | 00:09:53 | said written word because there's a |
00:09:51 | 00:09:58 | difference here so if you're running a |
00:09:53 | 00:10:00 | picture versus a video right and then |
00:09:58 | 00:10:02 | you also have just a blank one here you |
00:10:00 | 00:10:03 | have your ad copy down here right and |
00:10:02 | 00:10:05 | that's typically what this would be as |
00:10:03 | 00:10:07 | well so on your picture if you guys can |
00:10:05 | 00:10:09 | see this right here some people will |
00:10:07 | 00:10:10 | make it into a meme style format that's |
00:10:09 | 00:10:13 | where right at the top they've got a |
00:10:10 | 00:10:14 | little you know bar and they're right in |
00:10:13 | 00:10:15 | a funny little thing or something to |
00:10:14 | 00:10:17 | play into it they make it seem more like |
00:10:15 | 00:10:20 | a native ad |
00:10:17 | 00:10:22 | so with that this written word it's what |
00:10:20 | 00:10:23 | you're writing on the picture same thing |
00:10:22 | 00:10:25 | in the video if you're adding subtitles |
00:10:23 | 00:10:27 | or if you're narrating or if there's |
00:10:25 | 00:10:29 | anything on top of that toking about an |
00:10:27 | 00:10:32 | offer okay even the written word on here |
00:10:29 | 00:10:34 | might be a badge on a blank picture that |
00:10:32 | 00:10:38 | just shows the product saying today only |
00:10:34 | 00:10:40 | okay today only that's written word and |
00:10:38 | 00:10:41 | that's gonna plain to everything so now |
00:10:40 | 00:10:43 | when it comes to your actual ad copy |
00:10:41 | 00:10:46 | that's above or below the picture or |
00:10:43 | 00:10:47 | video that's the most important piece |
00:10:46 | 00:10:49 | because that's what's going to get |
00:10:47 | 00:10:52 | people to take action not just the |
00:10:49 | 00:10:53 | picture or video so I want to give you |
00:10:52 | 00:10:55 | guys a few resources right now how to |
00:10:53 | 00:10:57 | learn ad copy because that's a skill |
00:10:55 | 00:10:59 | it's a very very real skill just like |
00:10:57 | 00:11:00 | Facebook ads that is kind of separate |
00:10:59 | 00:11:00 | and will take you time to learn you'll |
00:11:00 | 00:11:02 | get |
00:11:00 | 00:11:04 | better at it and this is why I recommend |
00:11:02 | 00:11:06 | you focus in on its kind of off topic |
00:11:04 | 00:11:08 | but very specific types of products a |
00:11:06 | 00:11:10 | specific niche because you've got to |
00:11:08 | 00:11:11 | learn the warden and the lingo inside of |
00:11:10 | 00:11:14 | there so it's one of those things you're |
00:11:11 | 00:11:16 | gonna want to think about now as for a |
00:11:14 | 00:11:18 | resource that I could give you one of my |
00:11:16 | 00:11:20 | favorite things to do for this is books |
00:11:18 | 00:11:22 | and you might hate that answer and I |
00:11:20 | 00:11:24 | personally am NOT a big fan of reading |
00:11:22 | 00:11:26 | at all but when it comes to specific |
00:11:24 | 00:11:28 | skills you know Facebook Ads you can't |
00:11:26 | 00:11:29 | read too much about it right you can |
00:11:28 | 00:11:31 | read about psychology maybe the 25 |
00:11:29 | 00:11:33 | cognitive biases how to sell the |
00:11:31 | 00:11:35 | invisible all marketers are liars |
00:11:33 | 00:11:37 | anything like that you can read books on |
00:11:35 | 00:11:39 | that but now like relevant Facebook |
00:11:37 | 00:11:41 | things like the written word certain |
00:11:39 | 00:11:42 | structures don't change so that's why |
00:11:41 | 00:11:45 | you can read books which are a little |
00:11:42 | 00:11:47 | bit older okay so how to write ad copy |
00:11:45 | 00:11:50 | that sells remember that you can rewind |
00:11:47 | 00:11:53 | this how to write ad copy that sells |
00:11:50 | 00:11:56 | that is a really good one cache vert |
00:11:53 | 00:11:58 | izing okay like advertising but cache |
00:11:56 | 00:12:00 | vert izing that's a very good book as |
00:11:58 | 00:12:02 | well there's a lot you can literally get |
00:12:00 | 00:12:05 | the book that is called how to write |
00:12:02 | 00:12:07 | copy that sells think about that those |
00:12:05 | 00:12:08 | are three great resources right there |
00:12:07 | 00:12:09 | you can rewind and check them out on |
00:12:08 | 00:12:11 | Amazon I think they're like 10 15 bucks |
00:12:09 | 00:12:13 | a piece pick one up pick all three up |
00:12:11 | 00:12:15 | anything you want because that's what |
00:12:13 | 00:12:17 | $40 for all of them investing that into |
00:12:15 | 00:12:18 | literally mastering a skill you know you |
00:12:17 | 00:12:20 | got to do it to master but there's a lot |
00:12:18 | 00:12:21 | more that goes in you know we break it |
00:12:20 | 00:12:23 | down blah blah blah there's a lot more |
00:12:21 | 00:12:26 | stuff but those are three specific |
00:12:23 | 00:12:29 | reasons one two three as to why your ads |
00:12:26 | 00:12:30 | are not working and the biggest thing I |
00:12:29 | 00:12:33 | want to kind of point out throughout all |
00:12:30 | 00:12:36 | of this is there needs to be a flow okay |
00:12:33 | 00:12:38 | and so it's not just usually one of |
00:12:36 | 00:12:39 | these okay it might be one for you but |
00:12:38 | 00:12:42 | the one thing you want to understand is |
00:12:39 | 00:12:44 | that if all of these are not together if |
00:12:42 | 00:12:46 | one piece is missing that's why your ad |
00:12:44 | 00:12:47 | is not working you need all of them and |
00:12:46 | 00:12:50 | there's way more than just three steps |
00:12:47 | 00:12:51 | so I want to invite you guys to a live |
00:12:50 | 00:12:53 | stream that we're doing if you want to |
00:12:51 | 00:12:55 | check out the link down below it's |
00:12:53 | 00:12:56 | completely free and it's not like oh let |
00:12:55 | 00:12:58 | me just jump on here and give you some |
00:12:56 | 00:13:01 | value about Facebook ads or pick a topic |
00:12:58 | 00:13:03 | this is a fun whoa this is a fun one |
00:13:01 | 00:13:04 | because I've never seen anyone do this |
00:13:03 | 00:13:06 | and it was something I kind of thought |
00:13:04 | 00:13:08 | of because a lot of people said hey can |
00:13:06 | 00:13:10 | we do a Q&A like I haven't don't want to |
00:13:08 | 00:13:12 | know why I like let's ask ask questions |
00:13:10 | 00:13:14 | you know jump on a live stream and I was |
00:13:12 | 00:13:16 | like how about I switch it |
00:13:14 | 00:13:18 | okay I've been thinking for a little bit |
00:13:16 | 00:13:20 | about this and I want to do what's |
00:13:18 | 00:13:22 | called agar what I'm calling a guided QA |
00:13:20 | 00:13:24 | and this is something where I actually |
00:13:22 | 00:13:26 | ask you the questions and then I answer |
00:13:24 | 00:13:28 | them after letting you try to answer |
00:13:26 | 00:13:30 | them and someone said this sounded like |
00:13:28 | 00:13:32 | a cocky idea but it's very simple this |
00:13:30 | 00:13:34 | whole this headline of what we're doing |
00:13:32 | 00:13:36 | might sound confusing I'm gonna tell you |
00:13:34 | 00:13:38 | what I know you don't know that you need |
00:13:36 | 00:13:40 | to know right I know that there's |
00:13:38 | 00:13:42 | questions that you probably don't even |
00:13:40 | 00:13:44 | know to ask and you don't think to ask |
00:13:42 | 00:13:45 | that you if you did you need to know the |
00:13:44 | 00:13:46 | answer okay you need to know the answer |
00:13:45 | 00:13:48 | to certain things if you want success |
00:13:46 | 00:13:50 | but not just this but everything with |
00:13:48 | 00:13:51 | e-commerce so what I'm gonna do right I |
00:13:50 | 00:13:52 | have a very cool structure for this and |
00:13:51 | 00:13:54 | I'm gonna be giving you guys some |
00:13:52 | 00:13:56 | bonuses as well and a lot of fun |
00:13:54 | 00:13:58 | resources to really help you crush it |
00:13:56 | 00:13:59 | into q4 because let's face it I mean |
00:13:58 | 00:14:01 | this is the the most profitable time |
00:13:59 | 00:14:02 | I'll just give you a little insight I |
00:14:01 | 00:14:04 | always try to keep you guys updated on |
00:14:02 | 00:14:07 | what I'm doing I have three new brands |
00:14:04 | 00:14:09 | not stores brands launching this month |
00:14:07 | 00:14:12 | and I'm height they're all gonna head |
00:14:09 | 00:14:13 | 100k at least fifty and probably 100k on |
00:14:12 | 00:14:15 | at least two of them in December in |
00:14:13 | 00:14:17 | revenue that means immediate it's what's |
00:14:15 | 00:14:19 | called the data blitz with one of our |
00:14:17 | 00:14:21 | strategy that means the margins off of |
00:14:19 | 00:14:23 | those are about to get ridiculous into |
00:14:21 | 00:14:24 | January so it's gonna be a lot of fun |
00:14:23 | 00:14:26 | that's what I'm excited about focusing |
00:14:24 | 00:14:28 | on that and I want to share more about |
00:14:26 | 00:14:29 | how to do all that with you okay that's |
00:14:28 | 00:14:30 | why we're trying to capitalize on |
00:14:29 | 00:14:32 | quarter four I hope you guys are as well |
00:14:30 | 00:14:34 | but I'm also gonna give you guys some |
00:14:32 | 00:14:36 | structural time at the end of this |
00:14:34 | 00:14:38 | livestream to ask questions yourself to |
00:14:36 | 00:14:39 | just anything you're curious about so |
00:14:38 | 00:14:41 | make sure to hit the link down below |
00:14:39 | 00:14:43 | we've only got about 250 spots in there |
00:14:41 | 00:14:45 | because when we're doing a Q&A part at |
00:14:43 | 00:14:47 | the end I don't want it to be too flood |
00:14:45 | 00:14:48 | where I can't get back to everyone so if |
00:14:47 | 00:14:49 | you want your spot inside of there go |
00:14:48 | 00:14:51 | ahead click the link reserve it of |
00:14:49 | 00:14:53 | course it's free I would love to see you |
00:14:51 | 00:14:54 | guys on there and with that being said |
00:14:53 | 00:14:57 | let me know in the comments down below |
00:14:54 | 00:14:58 | what the most valuable point was for you |
00:14:57 | 00:15:00 | because I think I'm gonna make some more |
00:14:58 | 00:15:02 | videos around like you know some |
00:15:00 | 00:15:03 | Facebook ad focus stuff so I can just |
00:15:02 | 00:15:06 | dive a little bit deeper for you guys |
00:15:03 | 00:15:07 | and help identify your problem and solve |
00:15:06 | 00:15:09 | it right in front of you so let me know |
00:15:07 | 00:15:10 | what that is if you enjoyed this video |
00:15:09 | 00:15:12 | be sure to drop a like |
00:15:10 | 00:15:13 | make sure to reserve your spot and don't |
00:15:12 | 00:15:15 | forget to attend because it's actually |
00:15:13 | 00:15:17 | live yes we're doing a livestream and |
00:15:15 | 00:15:19 | it's only one time and with that being |
00:15:17 | 00:15:22 | said I'll be seeing you guys tomorrow in |
00:15:19 | 00:15:22 | the next video peace |
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