3 Secrets to Increased Facebook Group Engagement
Published on: December 5 2022 by Social Media Examiner
3 Secrets to Increased Facebook Group Engagement
Table of Contents
3 Secrets to Increased Facebook Group Engagement
| startTime | durationTime | text |
| 00:00:00 | 00:00:02 | - Every Facebook group needs amazing engagement |
| 00:00:02 | 00:00:04 | in order to really grow and thrive. |
| 00:00:04 | 00:00:07 | I'm about to show you exactly how to get the kind |
| 00:00:07 | 00:00:11 | of engagement in your group that grows it organically |
| 00:00:11 | 00:00:13 | without you really having to do anything. |
| 00:00:13 | 00:00:16 | (upbeat music) |
| 00:00:16 | 00:00:18 | You're just one person, |
| 00:00:18 | 00:00:21 | so trying to be all the things in your own group |
| 00:00:21 | 00:00:23 | isn't a good way to help it grow. |
| 00:00:23 | 00:00:26 | There are different members within your group |
| 00:00:26 | 00:00:29 | that want to assume these really great roles. |
| 00:00:29 | 00:00:30 | You should let them help you |
| 00:00:30 | 00:00:32 | in order to increase engagement. |
| 00:00:32 | 00:00:33 | Here are the three kinds |
| 00:00:33 | 00:00:36 | of roles that your members will start to take on. |
| 00:00:36 | 00:00:38 | First, you've got your protectors. |
| 00:00:38 | 00:00:40 | These are the members that really wanna make sure |
| 00:00:40 | 00:00:44 | that your group stays a safe space, |
| 00:00:44 | 00:00:47 | the kind of space that they've grown to know and love. |
| 00:00:47 | 00:00:49 | This means that they are going to flag and notify you |
| 00:00:49 | 00:00:52 | of any content that they don't believe really falls |
| 00:00:52 | 00:00:55 | in line with the culture of your group. |
| 00:00:55 | 00:00:57 | This is a great person to have. |
| 00:00:57 | 00:00:59 | You naturally have somebody going in |
| 00:00:59 | 00:01:02 | and making sure that your group stays awesome. |
| 00:01:02 | 00:01:04 | Number two is the validator. |
| 00:01:04 | 00:01:06 | Oh, I love validators in a group. |
| 00:01:06 | 00:01:08 | They are the ones that let everybody know |
| 00:01:08 | 00:01:10 | how awesome they are. |
| 00:01:10 | 00:01:13 | They are continually telling you that you can do it. |
| 00:01:13 | 00:01:15 | They are the motivators, the inspirers. |
| 00:01:15 | 00:01:17 | They are the cry on my shoulder kind of people. |
| 00:01:17 | 00:01:19 | The more of those people you have in your group |
| 00:01:19 | 00:01:21 | the more people will be coming back for more. |
| 00:01:21 | 00:01:23 | Third is our connectors. |
| 00:01:23 | 00:01:26 | Connectors love to tag other members. |
| 00:01:26 | 00:01:28 | This means anytime they see a job opportunity, |
| 00:01:28 | 00:01:31 | a connection, a collaboration, |
| 00:01:31 | 00:01:34 | any possible way for them to drop somebody's name, |
| 00:01:34 | 00:01:35 | they're going to do it. |
| 00:01:35 | 00:01:37 | This creates this feeling, this community |
| 00:01:37 | 00:01:39 | and this ecosystem that has all |
| 00:01:39 | 00:01:42 | of your members feeling like they're in it together. |
| 00:01:42 | 00:01:46 | It's really important to reward your active members. |
| 00:01:46 | 00:01:50 | Those connectors and validators and protectors, |
| 00:01:50 | 00:01:52 | reach out to them personally and tell them |
| 00:01:52 | 00:01:55 | how much you value their contribution into your group. |
| 00:01:55 | 00:01:58 | When you show them that their part in helping |
| 00:01:58 | 00:02:02 | to build an engaged community is really important to you, |
| 00:02:02 | 00:02:04 | then those members will not only stay |
| 00:02:04 | 00:02:07 | and continue to do the really important work |
| 00:02:07 | 00:02:08 | they're doing for you. |
| 00:02:08 | 00:02:10 | They will be loyal to the end. |
| 00:02:10 | 00:02:12 | Now, the only way for your members to really |
| 00:02:12 | 00:02:15 | know what part they play in your community |
| 00:02:15 | 00:02:19 | and how they should engage is to set good boundaries. |
| 00:02:19 | 00:02:22 | The easiest way to establish boundaries is to set |
| 00:02:22 | 00:02:24 | up rules within your Facebook group. |
| 00:02:24 | 00:02:25 | Now it's important not to think |
| 00:02:25 | 00:02:28 | of these rules as a form of punishment or restricting. |
| 00:02:28 | 00:02:29 | Think of them as a way |
| 00:02:29 | 00:02:32 | of training and nurturing your group members. |
| 00:02:32 | 00:02:34 | When you go and set rules |
| 00:02:34 | 00:02:39 | it allows your members to know exactly how to engage. |
| 00:02:39 | 00:02:41 | One of the biggest mistakes that I see |
| 00:02:41 | 00:02:43 | is turning on post approval. |
| 00:02:43 | 00:02:46 | This means that the admins have to do all the work |
| 00:02:46 | 00:02:49 | to review and approve every post that comes into the group. |
| 00:02:49 | 00:02:53 | This doesn't help your audience really learn how to engage. |
| 00:02:53 | 00:02:57 | What's better is to allow everybody to post exactly |
| 00:02:57 | 00:03:00 | when they want to and to then use your rules |
| 00:03:00 | 00:03:03 | to guide them and teach them what works |
| 00:03:03 | 00:03:05 | and what doesn't within your group. |
| 00:03:05 | 00:03:07 | As the leader in your Facebook group, it's really important |
| 00:03:07 | 00:03:11 | that you show your members how they should post. |
| 00:03:11 | 00:03:13 | We call this post mirroring. |
| 00:03:13 | 00:03:16 | Now a lot of your content is going to be branded, |
| 00:03:16 | 00:03:19 | all of your promo content, flash sales, |
| 00:03:19 | 00:03:20 | but there is a portion |
| 00:03:20 | 00:03:23 | of what you post that should be unbranded. |
| 00:03:23 | 00:03:26 | This is the content that your members are going to see |
| 00:03:26 | 00:03:27 | and start to mimic. |
| 00:03:27 | 00:03:30 | The easiest way is to post questions. |
| 00:03:30 | 00:03:33 | Questions are massively engaging, and here are a few kinds |
| 00:03:33 | 00:03:36 | of questions that you can ask to get the ball rolling. |
| 00:03:36 | 00:03:38 | The first one is decision support questions. |
| 00:03:38 | 00:03:41 | What are you dealing with right now where you wish |
| 00:03:41 | 00:03:43 | that your audience would help you get an answer? |
| 00:03:43 | 00:03:45 | Whether it's the cover of your podcast, |
| 00:03:45 | 00:03:47 | whether it's the name of your next opt-in, |
| 00:03:47 | 00:03:49 | or whether it's the color of the couch |
| 00:03:49 | 00:03:50 | that you are about to buy, |
| 00:03:50 | 00:03:53 | your audience wants to provide their thoughts. |
| 00:03:53 | 00:03:55 | Let them help you make decisions. |
| 00:03:55 | 00:03:57 | This will reinforce that they can ask questions |
| 00:03:57 | 00:03:59 | and get support from the group as well. |
| 00:03:59 | 00:04:03 | This is a great example of a decision support post |
| 00:04:03 | 00:04:05 | where Kim, who's an amazing Boss Moms member, |
| 00:04:05 | 00:04:07 | is asking everybody to vote |
| 00:04:07 | 00:04:09 | on which podcast cover they like the best. |
| 00:04:09 | 00:04:13 | There's 174 comments of members who have an opinion there. |
| 00:04:13 | 00:04:15 | This not only helps Kim make a decision |
| 00:04:15 | 00:04:17 | but it also creates buzz |
| 00:04:17 | 00:04:20 | and visibility for the podcast she's coming out with, |
| 00:04:20 | 00:04:23 | and it gets members to partikipate in voting. |
| 00:04:23 | 00:04:25 | Next, you can ask for your members' opinions. |
| 00:04:25 | 00:04:27 | What podcasts are they listening to? |
| 00:04:27 | 00:04:29 | What is their favorite book that they're reading? |
| 00:04:29 | 00:04:32 | No matter what it is in their life or their business, |
| 00:04:32 | 00:04:34 | depending on the topic of your group, |
| 00:04:34 | 00:04:36 | you should ask them what they're doing |
| 00:04:36 | 00:04:37 | and what they think. |
| 00:04:37 | 00:04:38 | In the Boss Moms group, |
| 00:04:38 | 00:04:40 | we found a lot of success asking questions |
| 00:04:40 | 00:04:42 | about potty training, sleep patterns, |
| 00:04:42 | 00:04:45 | makeup we should use, places we should go, |
| 00:04:45 | 00:04:48 | and types of businesses that we should have. |
| 00:04:48 | 00:04:49 | As you're asking opinion questions |
| 00:04:49 | 00:04:53 | your members will then get permission to ask those same kind |
| 00:04:53 | 00:04:55 | of questions of things they're curious about |
| 00:04:55 | 00:04:57 | and want the group to engage with. |
| 00:04:57 | 00:04:59 | In this case, I wanna know which kinds |
| 00:04:59 | 00:05:01 | of shows are their kids obsessed with. |
| 00:05:01 | 00:05:03 | You can see that the conversation |
| 00:05:03 | 00:05:05 | starts to happen pretty fast, |
| 00:05:05 | 00:05:08 | and this is a great way to get your members engaged. |
| 00:05:08 | 00:05:12 | On a side note, this post actually led to a new client. |
| 00:05:12 | 00:05:13 | So even when you're posting content |
| 00:05:13 | 00:05:16 | that isn't always specific to your business |
| 00:05:16 | 00:05:19 | it can really lead to some great things within your group. |
| 00:05:19 | 00:05:21 | Another great set of questions is to really tap |
| 00:05:21 | 00:05:23 | into the wisdom of your Facebook group. |
| 00:05:23 | 00:05:25 | You're gonna have a ton of members that have a vast amount |
| 00:05:25 | 00:05:28 | of experience in a lot of different areas of life. |
| 00:05:28 | 00:05:30 | If you are trying to figure out |
| 00:05:30 | 00:05:31 | how to potty train your child, |
| 00:05:31 | 00:05:35 | how to start a new business, |
| 00:05:35 | 00:05:37 | how to create a Facebook page, |
| 00:05:37 | 00:05:40 | the best way is to ask for members |
| 00:05:40 | 00:05:42 | who've already gone through that experience |
| 00:05:42 | 00:05:44 | and have some wisdom to share. |
| 00:05:44 | 00:05:47 | This is a great way for your members to engage |
| 00:05:47 | 00:05:49 | and feel valued within your group. |
| 00:05:49 | 00:05:50 | This is a great example |
| 00:05:50 | 00:05:53 | of a member asking for the collective wisdom of the group. |
| 00:05:53 | 00:05:56 | She wants help with sleep for her son. |
| 00:05:56 | 00:05:57 | She goes into the group to get it |
| 00:05:57 | 00:06:00 | and there's over 63 members who offer up their expertise |
| 00:06:00 | 00:06:03 | and advice to help her get to a solution. |
| 00:06:03 | 00:06:05 | This really helps your group feel connected |
| 00:06:05 | 00:06:07 | and get the answers that they're looking for. |
| 00:06:07 | 00:06:08 | Here's a pro tip. |
| 00:06:08 | 00:06:10 | Don't do daily or weekly prompts |
| 00:06:10 | 00:06:11 | in your group from the beginning. |
| 00:06:11 | 00:06:12 | First, create engagement |
| 00:06:12 | 00:06:15 | with these really easy, engaging questions |
| 00:06:15 | 00:06:20 | and then ask your group what kinds of prompts they'd want. |
| 00:06:20 | 00:06:21 | I know. |
| 00:06:21 | 00:06:22 | It's a crazy idea. |
| 00:06:22 | 00:06:24 | But when you allow your group to be a part |
| 00:06:24 | 00:06:25 | of how the group is actually built, |
| 00:06:25 | 00:06:27 | engagement starts to flourish, |
| 00:06:27 | 00:06:30 | setting really great boundaries and rules within your group |
| 00:06:30 | 00:06:32 | not only help it runs smoothly, |
| 00:06:32 | 00:06:34 | but actually really help it grow. |
| 00:06:34 | 00:06:37 | Now, in order to know what kinds of rules to set |
| 00:06:37 | 00:06:40 | and how to leverage Facebook's awesome admin assist |
| 00:06:40 | 00:06:42 | to help you run your group, check out the next video. |
