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3 Secrets to Increased Facebook Group Engagement

Published on: December 5 2022 by Social Media Examiner

3 Secrets to Increased Facebook Group Engagement

3 Secrets to Increased Facebook Group Engagement

startTime durationTime text
00:00:00 00:00:02 - Every Facebook group needs amazing engagement
00:00:02 00:00:04 in order to really grow and thrive.
00:00:04 00:00:07 I'm about to show you exactly how to get the kind
00:00:07 00:00:11 of engagement in your group that grows it organically
00:00:11 00:00:13 without you really having to do anything.
00:00:13 00:00:16 (upbeat music)
00:00:16 00:00:18 You're just one person,
00:00:18 00:00:21 so trying to be all the things in your own group
00:00:21 00:00:23 isn't a good way to help it grow.
00:00:23 00:00:26 There are different members within your group
00:00:26 00:00:29 that want to assume these really great roles.
00:00:29 00:00:30 You should let them help you
00:00:30 00:00:32 in order to increase engagement.
00:00:32 00:00:33 Here are the three kinds
00:00:33 00:00:36 of roles that your members will start to take on.
00:00:36 00:00:38 First, you've got your protectors.
00:00:38 00:00:40 These are the members that really wanna make sure
00:00:40 00:00:44 that your group stays a safe space,
00:00:44 00:00:47 the kind of space that they've grown to know and love.
00:00:47 00:00:49 This means that they are going to flag and notify you
00:00:49 00:00:52 of any content that they don't believe really falls
00:00:52 00:00:55 in line with the culture of your group.
00:00:55 00:00:57 This is a great person to have.
00:00:57 00:00:59 You naturally have somebody going in
00:00:59 00:01:02 and making sure that your group stays awesome.
00:01:02 00:01:04 Number two is the validator.
00:01:04 00:01:06 Oh, I love validators in a group.
00:01:06 00:01:08 They are the ones that let everybody know
00:01:08 00:01:10 how awesome they are.
00:01:10 00:01:13 They are continually telling you that you can do it.
00:01:13 00:01:15 They are the motivators, the inspirers.
00:01:15 00:01:17 They are the cry on my shoulder kind of people.
00:01:17 00:01:19 The more of those people you have in your group
00:01:19 00:01:21 the more people will be coming back for more.
00:01:21 00:01:23 Third is our connectors.
00:01:23 00:01:26 Connectors love to tag other members.
00:01:26 00:01:28 This means anytime they see a job opportunity,
00:01:28 00:01:31 a connection, a collaboration,
00:01:31 00:01:34 any possible way for them to drop somebody's name,
00:01:34 00:01:35 they're going to do it.
00:01:35 00:01:37 This creates this feeling, this community
00:01:37 00:01:39 and this ecosystem that has all
00:01:39 00:01:42 of your members feeling like they're in it together.
00:01:42 00:01:46 It's really important to reward your active members.
00:01:46 00:01:50 Those connectors and validators and protectors,
00:01:50 00:01:52 reach out to them personally and tell them
00:01:52 00:01:55 how much you value their contribution into your group.
00:01:55 00:01:58 When you show them that their part in helping
00:01:58 00:02:02 to build an engaged community is really important to you,
00:02:02 00:02:04 then those members will not only stay
00:02:04 00:02:07 and continue to do the really important work
00:02:07 00:02:08 they're doing for you.
00:02:08 00:02:10 They will be loyal to the end.
00:02:10 00:02:12 Now, the only way for your members to really
00:02:12 00:02:15 know what part they play in your community
00:02:15 00:02:19 and how they should engage is to set good boundaries.
00:02:19 00:02:22 The easiest way to establish boundaries is to set
00:02:22 00:02:24 up rules within your Facebook group.
00:02:24 00:02:25 Now it's important not to think
00:02:25 00:02:28 of these rules as a form of punishment or restricting.
00:02:28 00:02:29 Think of them as a way
00:02:29 00:02:32 of training and nurturing your group members.
00:02:32 00:02:34 When you go and set rules
00:02:34 00:02:39 it allows your members to know exactly how to engage.
00:02:39 00:02:41 One of the biggest mistakes that I see
00:02:41 00:02:43 is turning on post approval.
00:02:43 00:02:46 This means that the admins have to do all the work
00:02:46 00:02:49 to review and approve every post that comes into the group.
00:02:49 00:02:53 This doesn't help your audience really learn how to engage.
00:02:53 00:02:57 What's better is to allow everybody to post exactly
00:02:57 00:03:00 when they want to and to then use your rules
00:03:00 00:03:03 to guide them and teach them what works
00:03:03 00:03:05 and what doesn't within your group.
00:03:05 00:03:07 As the leader in your Facebook group, it's really important
00:03:07 00:03:11 that you show your members how they should post.
00:03:11 00:03:13 We call this post mirroring.
00:03:13 00:03:16 Now a lot of your content is going to be branded,
00:03:16 00:03:19 all of your promo content, flash sales,
00:03:19 00:03:20 but there is a portion
00:03:20 00:03:23 of what you post that should be unbranded.
00:03:23 00:03:26 This is the content that your members are going to see
00:03:26 00:03:27 and start to mimic.
00:03:27 00:03:30 The easiest way is to post questions.
00:03:30 00:03:33 Questions are massively engaging, and here are a few kinds
00:03:33 00:03:36 of questions that you can ask to get the ball rolling.
00:03:36 00:03:38 The first one is decision support questions.
00:03:38 00:03:41 What are you dealing with right now where you wish
00:03:41 00:03:43 that your audience would help you get an answer?
00:03:43 00:03:45 Whether it's the cover of your podcast,
00:03:45 00:03:47 whether it's the name of your next opt-in,
00:03:47 00:03:49 or whether it's the color of the couch
00:03:49 00:03:50 that you are about to buy,
00:03:50 00:03:53 your audience wants to provide their thoughts.
00:03:53 00:03:55 Let them help you make decisions.
00:03:55 00:03:57 This will reinforce that they can ask questions
00:03:57 00:03:59 and get support from the group as well.
00:03:59 00:04:03 This is a great example of a decision support post
00:04:03 00:04:05 where Kim, who's an amazing Boss Moms member,
00:04:05 00:04:07 is asking everybody to vote
00:04:07 00:04:09 on which podcast cover they like the best.
00:04:09 00:04:13 There's 174 comments of members who have an opinion there.
00:04:13 00:04:15 This not only helps Kim make a decision
00:04:15 00:04:17 but it also creates buzz
00:04:17 00:04:20 and visibility for the podcast she's coming out with,
00:04:20 00:04:23 and it gets members to partikipate in voting.
00:04:23 00:04:25 Next, you can ask for your members' opinions.
00:04:25 00:04:27 What podcasts are they listening to?
00:04:27 00:04:29 What is their favorite book that they're reading?
00:04:29 00:04:32 No matter what it is in their life or their business,
00:04:32 00:04:34 depending on the topic of your group,
00:04:34 00:04:36 you should ask them what they're doing
00:04:36 00:04:37 and what they think.
00:04:37 00:04:38 In the Boss Moms group,
00:04:38 00:04:40 we found a lot of success asking questions
00:04:40 00:04:42 about potty training, sleep patterns,
00:04:42 00:04:45 makeup we should use, places we should go,
00:04:45 00:04:48 and types of businesses that we should have.
00:04:48 00:04:49 As you're asking opinion questions
00:04:49 00:04:53 your members will then get permission to ask those same kind
00:04:53 00:04:55 of questions of things they're curious about
00:04:55 00:04:57 and want the group to engage with.
00:04:57 00:04:59 In this case, I wanna know which kinds
00:04:59 00:05:01 of shows are their kids obsessed with.
00:05:01 00:05:03 You can see that the conversation
00:05:03 00:05:05 starts to happen pretty fast,
00:05:05 00:05:08 and this is a great way to get your members engaged.
00:05:08 00:05:12 On a side note, this post actually led to a new client.
00:05:12 00:05:13 So even when you're posting content
00:05:13 00:05:16 that isn't always specific to your business
00:05:16 00:05:19 it can really lead to some great things within your group.
00:05:19 00:05:21 Another great set of questions is to really tap
00:05:21 00:05:23 into the wisdom of your Facebook group.
00:05:23 00:05:25 You're gonna have a ton of members that have a vast amount
00:05:25 00:05:28 of experience in a lot of different areas of life.
00:05:28 00:05:30 If you are trying to figure out
00:05:30 00:05:31 how to potty train your child,
00:05:31 00:05:35 how to start a new business,
00:05:35 00:05:37 how to create a Facebook page,
00:05:37 00:05:40 the best way is to ask for members
00:05:40 00:05:42 who've already gone through that experience
00:05:42 00:05:44 and have some wisdom to share.
00:05:44 00:05:47 This is a great way for your members to engage
00:05:47 00:05:49 and feel valued within your group.
00:05:49 00:05:50 This is a great example
00:05:50 00:05:53 of a member asking for the collective wisdom of the group.
00:05:53 00:05:56 She wants help with sleep for her son.
00:05:56 00:05:57 She goes into the group to get it
00:05:57 00:06:00 and there's over 63 members who offer up their expertise
00:06:00 00:06:03 and advice to help her get to a solution.
00:06:03 00:06:05 This really helps your group feel connected
00:06:05 00:06:07 and get the answers that they're looking for.
00:06:07 00:06:08 Here's a pro tip.
00:06:08 00:06:10 Don't do daily or weekly prompts
00:06:10 00:06:11 in your group from the beginning.
00:06:11 00:06:12 First, create engagement
00:06:12 00:06:15 with these really easy, engaging questions
00:06:15 00:06:20 and then ask your group what kinds of prompts they'd want.
00:06:20 00:06:21 I know.
00:06:21 00:06:22 It's a crazy idea.
00:06:22 00:06:24 But when you allow your group to be a part
00:06:24 00:06:25 of how the group is actually built,
00:06:25 00:06:27 engagement starts to flourish,
00:06:27 00:06:30 setting really great boundaries and rules within your group
00:06:30 00:06:32 not only help it runs smoothly,
00:06:32 00:06:34 but actually really help it grow.
00:06:34 00:06:37 Now, in order to know what kinds of rules to set
00:06:37 00:06:40 and how to leverage Facebook's awesome admin assist
00:06:40 00:06:42 to help you run your group, check out the next video.

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