5 Things I WISH I Knew About Google Ads | Shopify Dropshipping Secrets
Published on: December 6 2022 by Shri Kanase
5 Things I WISH I Knew About Google Ads | Shopify Dropshipping Secrets
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Table of Contents About 5 Things I WISH I Knew About Google Ads | Shopify Dropshipping Secrets
5 Things I WISH I Knew About Google Ads | Shopify Dropshipping Secrets
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | yo what is going on everybody shriek |
| 00:00:02 | 00:00:07 | nasa here so here are the five |
| 00:00:04 | 00:00:09 | things i wish i knew about google ads |
| 00:00:07 | 00:00:11 | before actually starting to even use |
| 00:00:09 | 00:00:13 | them now just a little recap in case |
| 00:00:11 | 00:00:14 | this is the first time you're literally |
| 00:00:13 | 00:00:17 | watching one of my videos |
| 00:00:14 | 00:00:19 | i have been a facebook ads guy for the |
| 00:00:17 | 00:00:21 | longest time ever in fact i found my |
| 00:00:19 | 00:00:23 | first initial success |
| 00:00:21 | 00:00:24 | with facebook ads and ever since then i |
| 00:00:23 | 00:00:26 | was pretty much hooked onto facebook |
| 00:00:24 | 00:00:28 | just doing whatever i possibly could |
| 00:00:26 | 00:00:30 | to keep my main store running with |
| 00:00:28 | 00:00:32 | facebook ads unfortunately |
| 00:00:30 | 00:00:34 | after a period of time i did start to |
| 00:00:32 | 00:00:35 | notike that i was putting in way too |
| 00:00:34 | 00:00:37 | much effort |
| 00:00:35 | 00:00:39 | for minimal results with facebook and |
| 00:00:37 | 00:00:41 | this really got me started into finding |
| 00:00:39 | 00:00:43 | different advertising platforms |
| 00:00:41 | 00:00:44 | to begin using one of them of course was |
| 00:00:43 | 00:00:45 | google ads |
| 00:00:44 | 00:00:47 | ever since i started using google ads |
| 00:00:45 | 00:00:49 | about two years ago from today i knew |
| 00:00:47 | 00:00:51 | that this was the advertising platform i |
| 00:00:49 | 00:00:53 | wanted to basically master simply |
| 00:00:51 | 00:00:55 | because it was much different from |
| 00:00:53 | 00:00:56 | facebook there were a lot of benefits to |
| 00:00:55 | 00:00:58 | it because google is literally one of |
| 00:00:56 | 00:00:59 | the biggest platforms |
| 00:00:58 | 00:01:01 | out there which you can sell on |
| 00:00:59 | 00:01:03 | literally everybody and their dog uses |
| 00:01:01 | 00:01:05 | google ads but in addition |
| 00:01:03 | 00:01:06 | google was fairly new at that time there |
| 00:01:05 | 00:01:08 | weren't really that many tutorials |
| 00:01:06 | 00:01:09 | available out there not many shopify's |
| 00:01:08 | 00:01:11 | dropshippers |
| 00:01:09 | 00:01:12 | even using google and that got me |
| 00:01:11 | 00:01:14 | started with google |
| 00:01:12 | 00:01:16 | and here i am today after about 1.5 |
| 00:01:14 | 00:01:18 | million dollars in sales |
| 00:01:16 | 00:01:19 | only via google ads within the past year |
| 00:01:18 | 00:01:21 | and a half so what do i really wish i |
| 00:01:19 | 00:01:23 | had known before starting google as i'm |
| 00:01:21 | 00:01:24 | gonna be toking about the five things |
| 00:01:23 | 00:01:26 | before we do that make sure to smash |
| 00:01:24 | 00:01:27 | that like button down below gonna take |
| 00:01:26 | 00:01:28 | just two quick seconds |
| 00:01:27 | 00:01:30 | okay hopefully you have smashed the like |
| 00:01:28 | 00:01:32 | button down below but let's just get |
| 00:01:30 | 00:01:33 | right into so the thing number one which |
| 00:01:32 | 00:01:35 | a lot of people actually |
| 00:01:33 | 00:01:37 | don't even know about right now and if |
| 00:01:35 | 00:01:39 | they're new they're just starting to get |
| 00:01:37 | 00:01:41 | into google ads they really doubt this |
| 00:01:39 | 00:01:42 | is they believe google ads against the |
| 00:01:41 | 00:01:45 | drop shipping model |
| 00:01:42 | 00:01:46 | as a whole i wish i knew when i started |
| 00:01:45 | 00:01:48 | back then and even right now if i were |
| 00:01:46 | 00:01:50 | to start a brand new shopify store |
| 00:01:48 | 00:01:51 | that google ads is not against drop |
| 00:01:50 | 00:01:54 | shipping |
| 00:01:51 | 00:01:55 | it is against drop shippers who are here |
| 00:01:54 | 00:01:57 | for the quick buck |
| 00:01:55 | 00:01:59 | the quick sales or to basically scam |
| 00:01:57 | 00:02:01 | people and make sure to spell scam right |
| 00:01:59 | 00:02:03 | but google ads definitely |
| 00:02:01 | 00:02:04 | is over with the drop shippers trying to |
| 00:02:03 | 00:02:05 | make a quick buck |
| 00:02:04 | 00:02:07 | just selling from china directly |
| 00:02:05 | 00:02:10 | sourcing from china or just basically |
| 00:02:07 | 00:02:12 | here not to even send any type of item |
| 00:02:10 | 00:02:14 | and try to build a legitimate business |
| 00:02:12 | 00:02:16 | from chinese suppliers only there's |
| 00:02:14 | 00:02:18 | various different reasons as to why |
| 00:02:16 | 00:02:19 | google is now against this |
| 00:02:18 | 00:02:21 | one of the main reasons is because one |
| 00:02:19 | 00:02:22 | of google's employees was actually |
| 00:02:21 | 00:02:23 | scammed |
| 00:02:22 | 00:02:26 | by a drop shipping website a few months |
| 00:02:23 | 00:02:27 | ago and it was on the google ass news |
| 00:02:26 | 00:02:29 | which could have been one of the leading |
| 00:02:27 | 00:02:31 | factors of this drastik change and what |
| 00:02:29 | 00:02:33 | they accept and what they do not accept |
| 00:02:31 | 00:02:35 | number two a lot more customers are |
| 00:02:33 | 00:02:36 | starting to complain regarding the slow |
| 00:02:35 | 00:02:39 | shipping times the quality of the item |
| 00:02:36 | 00:02:40 | and so forth this led google ads and it |
| 00:02:39 | 00:02:41 | seemed to basically reconsider what kind |
| 00:02:40 | 00:02:43 | of stores |
| 00:02:41 | 00:02:45 | it was allowing on its platform because |
| 00:02:43 | 00:02:46 | one thing a lot of people failed to |
| 00:02:45 | 00:02:48 | realize and what i didn't really even |
| 00:02:46 | 00:02:50 | grasp myself in the beginning was |
| 00:02:48 | 00:02:51 | google ads is a business it is not a |
| 00:02:50 | 00:02:53 | business for you |
| 00:02:51 | 00:02:55 | it is a business to earn customers |
| 00:02:53 | 00:02:57 | meaning the people that use google ads |
| 00:02:55 | 00:02:59 | to search for products it is a business |
| 00:02:57 | 00:03:01 | catering to them |
| 00:02:59 | 00:03:03 | so they are google's number one priority |
| 00:03:01 | 00:03:04 | and you are google's number two priority |
| 00:03:03 | 00:03:06 | as the |
| 00:03:04 | 00:03:07 | advertiser a lot of dropshippers or just |
| 00:03:06 | 00:03:09 | ecom store owners kind of mess this up |
| 00:03:07 | 00:03:11 | and they don't even know about this |
| 00:03:09 | 00:03:12 | but this is the reality you are not |
| 00:03:11 | 00:03:14 | google's main priority |
| 00:03:12 | 00:03:16 | you do not want to think that you can do |
| 00:03:14 | 00:03:18 | whatever you want and get away with it |
| 00:03:16 | 00:03:20 | especially nowadays this is something |
| 00:03:18 | 00:03:22 | again i really didn't understand but as |
| 00:03:20 | 00:03:22 | of right now this is one thing you must |
| 00:03:22 | 00:03:24 | understand |
| 00:03:22 | 00:03:26 | in order to find any type of success |
| 00:03:24 | 00:03:27 | with google google is not against drop |
| 00:03:26 | 00:03:29 | shipping |
| 00:03:27 | 00:03:30 | it is against those drop shippers trying |
| 00:03:29 | 00:03:32 | to make a quick buck or basically here |
| 00:03:30 | 00:03:34 | to scam so this |
| 00:03:32 | 00:03:36 | means you need to transfer your business |
| 00:03:34 | 00:03:38 | more towards the sourcing from ebay |
| 00:03:36 | 00:03:40 | or from other american suppliers as a |
| 00:03:38 | 00:03:41 | whole rather than just relying on |
| 00:03:40 | 00:03:42 | aliexpress |
| 00:03:41 | 00:03:44 | now if you're not sure how to do this |
| 00:03:42 | 00:03:46 | i've made a video on this i'll leave the |
| 00:03:44 | 00:03:48 | link in the description below for that |
| 00:03:46 | 00:03:49 | but definitely make sure to spend more |
| 00:03:48 | 00:03:51 | time trying to find these american |
| 00:03:49 | 00:03:52 | suppliers trying to find |
| 00:03:51 | 00:03:54 | products which you can source from |
| 00:03:52 | 00:03:55 | directly from the us because that is |
| 00:03:54 | 00:03:56 | what |
| 00:03:55 | 00:03:58 | is going to make your google as account |
| 00:03:56 | 00:04:01 | not only get approved to the merchant |
| 00:03:58 | 00:04:02 | center in 2021 but also keep it approved |
| 00:04:01 | 00:04:04 | and help you keep getting sales |
| 00:04:02 | 00:04:06 | long term consistently but this is |
| 00:04:04 | 00:04:07 | definitely something i wish i had known |
| 00:04:06 | 00:04:09 | before i started google glass let's move |
| 00:04:07 | 00:04:11 | on to the next thing and that is |
| 00:04:09 | 00:04:12 | during the bad performance days meaning |
| 00:04:11 | 00:04:15 | the days when you're losing money |
| 00:04:12 | 00:04:17 | or even the weeks you have literally no |
| 00:04:15 | 00:04:19 | other choice but to sit back |
| 00:04:17 | 00:04:20 | and wait i did not know about this in |
| 00:04:19 | 00:04:22 | the beginning because |
| 00:04:20 | 00:04:24 | as i mentioned i was coming directly |
| 00:04:22 | 00:04:26 | from facebook i had the instinct of just |
| 00:04:24 | 00:04:26 | going in every few seconds every few |
| 00:04:26 | 00:04:27 | minutes |
| 00:04:26 | 00:04:30 | to see if there was anything i could |
| 00:04:27 | 00:04:31 | change or improve |
| 00:04:30 | 00:04:33 | and this really got to me in the first |
| 00:04:31 | 00:04:36 | initial month and even the entire year |
| 00:04:33 | 00:04:38 | of using google ads because as i always |
| 00:04:36 | 00:04:39 | mentioned in a lot of my videos |
| 00:04:38 | 00:04:42 | you should not be making constant |
| 00:04:39 | 00:04:43 | changes with your google ads campaigns |
| 00:04:42 | 00:04:44 | because that is the best way to |
| 00:04:43 | 00:04:45 | basically ruin everything up and if |
| 00:04:44 | 00:04:47 | you're not |
| 00:04:45 | 00:04:48 | really sure what i'm even toking about |
| 00:04:47 | 00:04:49 | i do offer one-on-one google ads |
| 00:04:48 | 00:04:51 | mentoring |
| 00:04:49 | 00:04:52 | that goes more in depth into these |
| 00:04:51 | 00:04:54 | things but also into the actual |
| 00:04:52 | 00:04:55 | strategies i currently use to find |
| 00:04:54 | 00:04:57 | success with google ads |
| 00:04:55 | 00:04:59 | and achieve over seven figures in sales |
| 00:04:57 | 00:05:01 | yearly if you want more info on that |
| 00:04:59 | 00:05:02 | just send me a message on instagram at |
| 00:05:01 | 00:05:04 | dedicated young and i'll be sure to let |
| 00:05:02 | 00:05:05 | you know more information about the |
| 00:05:04 | 00:05:07 | one-on-one google as mentoring |
| 00:05:05 | 00:05:09 | but this was very hard for me just |
| 00:05:07 | 00:05:10 | sitting back and basically waiting and |
| 00:05:09 | 00:05:12 | doing nothing |
| 00:05:10 | 00:05:13 | with my campaign slowly over time i |
| 00:05:12 | 00:05:15 | realized that the more |
| 00:05:13 | 00:05:17 | changes i was making that too constantly |
| 00:05:15 | 00:05:20 | the more the performance was declining |
| 00:05:17 | 00:05:21 | so after realizing this i started to let |
| 00:05:20 | 00:05:23 | my campaign basically run |
| 00:05:21 | 00:05:25 | even if it was performing bad on any |
| 00:05:23 | 00:05:27 | given days or even any given weeks |
| 00:05:25 | 00:05:29 | and just not touch it until seven days |
| 00:05:27 | 00:05:31 | had passed or even 14 days had passed |
| 00:05:29 | 00:05:32 | as i started to do this more and more |
| 00:05:31 | 00:05:34 | often i notiked that |
| 00:05:32 | 00:05:36 | those days when i was not doing anything |
| 00:05:34 | 00:05:37 | on my campaigns when it had basically |
| 00:05:36 | 00:05:39 | been running for an entire week |
| 00:05:37 | 00:05:40 | without any changes were the days i was |
| 00:05:39 | 00:05:42 | getting the highest |
| 00:05:40 | 00:05:44 | row as which was absolutely mind-blowing |
| 00:05:42 | 00:05:44 | for me because again i came from |
| 00:05:44 | 00:05:46 | |
| 00:05:44 | 00:05:48 | this was not something too common for me |
| 00:05:46 | 00:05:49 | so i wish i had known this in the |
| 00:05:48 | 00:05:50 | beginning because that would have got me |
| 00:05:49 | 00:05:52 | more profits |
| 00:05:50 | 00:05:54 | from the start basically bad for |
| 00:05:52 | 00:05:56 | performance days or weeks |
| 00:05:54 | 00:05:57 | you do nothing but sit back and wait for |
| 00:05:56 | 00:05:58 | google to get back on track now of |
| 00:05:57 | 00:05:59 | course |
| 00:05:58 | 00:06:01 | if the bad performance is because you |
| 00:05:59 | 00:06:03 | changed something and you edited |
| 00:06:01 | 00:06:05 | something and now it's performing really |
| 00:06:03 | 00:06:07 | bad then that is a different scenario |
| 00:06:05 | 00:06:07 | that is when you might want to go in and |
| 00:06:07 | 00:06:09 | see exactly |
| 00:06:07 | 00:06:11 | why there is bad performance what you |
| 00:06:09 | 00:06:12 | can do about it and so forth but |
| 00:06:11 | 00:06:13 | otherwise |
| 00:06:12 | 00:06:15 | if you have literally changed nothing |
| 00:06:13 | 00:06:16 | then is this the basic fluctuations of |
| 00:06:15 | 00:06:17 | the market |
| 00:06:16 | 00:06:19 | not every day the same amount of |
| 00:06:17 | 00:06:19 | customers are going to search for your |
| 00:06:19 | 00:06:21 | product |
| 00:06:19 | 00:06:22 | not every day are you gonna get the same |
| 00:06:21 | 00:06:24 | sales that's just how google works and |
| 00:06:22 | 00:06:27 | that's just reality of e-commerce so |
| 00:06:24 | 00:06:29 | during the bad performance days or weeks |
| 00:06:27 | 00:06:31 | just sit back relax and let google do |
| 00:06:29 | 00:06:33 | its thing if it continuously happens for |
| 00:06:31 | 00:06:35 | more than 14 days go in and |
| 00:06:33 | 00:06:37 | lower the bid maybe even lower the |
| 00:06:35 | 00:06:38 | budget |
| 00:06:37 | 00:06:40 | but continue the proper optimizations |
| 00:06:38 | 00:06:42 | that way and don't go too crazy with the |
| 00:06:40 | 00:06:43 | optimization because this is one of the |
| 00:06:42 | 00:06:44 | things i wish i had known in the |
| 00:06:43 | 00:06:46 | beginning |
| 00:06:44 | 00:06:47 | and as i mentioned would have saved me a |
| 00:06:46 | 00:06:49 | lot of lost profits but this brings me |
| 00:06:47 | 00:06:52 | to point number three and that is |
| 00:06:49 | 00:06:53 | pricing is literally not the main factor |
| 00:06:52 | 00:06:55 | which determines |
| 00:06:53 | 00:06:57 | your success with google ads this is one |
| 00:06:55 | 00:06:59 | big misconception a lot of people using |
| 00:06:57 | 00:07:00 | google as have and that is you can |
| 00:06:59 | 00:07:02 | compare pricing with |
| 00:07:00 | 00:07:04 | google ads that means you need to price |
| 00:07:02 | 00:07:05 | it to be the lowest amongst your |
| 00:07:04 | 00:07:06 | competitors |
| 00:07:05 | 00:07:07 | otherwise you're not going to get any |
| 00:07:06 | 00:07:09 | results you're not going to get any |
| 00:07:07 | 00:07:11 | sales you're going to fail |
| 00:07:09 | 00:07:12 | that is far from the truth and this is |
| 00:07:11 | 00:07:14 | one thing i actually believed in in the |
| 00:07:12 | 00:07:16 | beginning and i wish i had known because |
| 00:07:14 | 00:07:18 | then i would have got much more profits |
| 00:07:16 | 00:07:20 | and higher profit margins |
| 00:07:18 | 00:07:21 | note this does not mean that pricing |
| 00:07:20 | 00:07:23 | absolutely plays no role |
| 00:07:21 | 00:07:25 | in determining whether you find any |
| 00:07:23 | 00:07:26 | success with google ads or not because |
| 00:07:25 | 00:07:27 | of course if you want to sell a dog |
| 00:07:26 | 00:07:29 | necklace |
| 00:07:27 | 00:07:30 | nobody is going to buy your dog necklace |
| 00:07:29 | 00:07:31 | for ten thousand dollars that's just the |
| 00:07:30 | 00:07:33 | reality |
| 00:07:31 | 00:07:35 | pricing in that sense is going to of |
| 00:07:33 | 00:07:36 | course affect your sales however |
| 00:07:35 | 00:07:38 | it is not one of the main things because |
| 00:07:36 | 00:07:39 | there's a lot more factors |
| 00:07:38 | 00:07:41 | that go into determining whether |
| 00:07:39 | 00:07:43 | somebody wants to buy from you or not |
| 00:07:41 | 00:07:45 | some include the actual product image |
| 00:07:43 | 00:07:46 | you're using the titles that you have |
| 00:07:45 | 00:07:47 | the search engine optimization you did |
| 00:07:46 | 00:07:49 | and so forth |
| 00:07:47 | 00:07:50 | and for this again i recommend looking |
| 00:07:49 | 00:07:52 | more into my google ads mentoring if |
| 00:07:50 | 00:07:54 | you're not really sure how to go about |
| 00:07:52 | 00:07:56 | this or my other youtube videos which go |
| 00:07:54 | 00:07:58 | more into details about the main factors |
| 00:07:56 | 00:08:00 | which determine your success |
| 00:07:58 | 00:08:01 | with google ads but definitely one thing |
| 00:08:00 | 00:08:03 | i wish i had known and that is again |
| 00:08:01 | 00:08:04 | pricing is one of the main things but |
| 00:08:03 | 00:08:06 | not the major things |
| 00:08:04 | 00:08:08 | if you ask me personally what the major |
| 00:08:06 | 00:08:10 | thing is i would say the image because |
| 00:08:08 | 00:08:12 | i'm able to sell a lot of products which |
| 00:08:10 | 00:08:14 | other competitors are selling for less |
| 00:08:12 | 00:08:16 | for more than fifty dollars their cost |
| 00:08:14 | 00:08:18 | add a profit and those products are |
| 00:08:16 | 00:08:19 | winning products for me why |
| 00:08:18 | 00:08:21 | because of the image that i'm using so |
| 00:08:19 | 00:08:23 | always focus on these other factors as |
| 00:08:21 | 00:08:25 | well not just surprising because pricing |
| 00:08:23 | 00:08:25 | is one of the factors but not the main |
| 00:08:25 | 00:08:27 | one |
| 00:08:25 | 00:08:28 | and not the only one let's move on to |
| 00:08:27 | 00:08:29 | the fourth thing i wish i had known and |
| 00:08:28 | 00:08:31 | that is |
| 00:08:29 | 00:08:33 | while the competitive bids are important |
| 00:08:31 | 00:08:35 | they're not the only factors |
| 00:08:33 | 00:08:37 | which affect your ranking just a few |
| 00:08:35 | 00:08:38 | days ago i had a consulting student who |
| 00:08:37 | 00:08:40 | asked me |
| 00:08:38 | 00:08:41 | how they would rank amongst those people |
| 00:08:40 | 00:08:43 | with higher profit margin products |
| 00:08:41 | 00:08:45 | selling those products for a thousand |
| 00:08:43 | 00:08:46 | two thousand dollars because then that |
| 00:08:45 | 00:08:48 | means they also were |
| 00:08:46 | 00:08:50 | able to bid much higher than this than |
| 00:08:48 | 00:08:50 | my student and while that is definitely |
| 00:08:50 | 00:08:52 | true |
| 00:08:50 | 00:08:55 | you want to understand that that is not |
| 00:08:52 | 00:08:56 | the only factor affecting your ranking |
| 00:08:55 | 00:08:58 | as i just mentioned previously that |
| 00:08:56 | 00:09:00 | pricing is not the only issue |
| 00:08:58 | 00:09:02 | the bidding is also not the only issue |
| 00:09:00 | 00:09:03 | you can be bidding very competitively |
| 00:09:02 | 00:09:05 | ranking within the top five of the top |
| 00:09:03 | 00:09:07 | 10 listings and having a lot of people |
| 00:09:05 | 00:09:09 | click on your ad and go on your product |
| 00:09:07 | 00:09:10 | page but still be at a loss or not even |
| 00:09:09 | 00:09:11 | getting any sales |
| 00:09:10 | 00:09:13 | and this all boils down to what kind of |
| 00:09:11 | 00:09:14 | product image that you have what is your |
| 00:09:13 | 00:09:15 | pricing |
| 00:09:14 | 00:09:17 | did you do proper search engine |
| 00:09:15 | 00:09:19 | optimization meaning are you ranking for |
| 00:09:17 | 00:09:20 | the keyword dog necklace when you're |
| 00:09:19 | 00:09:22 | trying to sell a cat necklace |
| 00:09:20 | 00:09:23 | or are you ranking for similar keywords |
| 00:09:22 | 00:09:24 | which are relevant to your product |
| 00:09:23 | 00:09:26 | because |
| 00:09:24 | 00:09:27 | without these things you will not really |
| 00:09:26 | 00:09:29 | be ranking for the right things you will |
| 00:09:27 | 00:09:31 | not be ranking for the right auctions |
| 00:09:29 | 00:09:31 | because every time a search is done on |
| 00:09:31 | 00:09:34 | |
| 00:09:31 | 00:09:36 | your listing is put inside an auction |
| 00:09:34 | 00:09:37 | amongst other competitors and if you do |
| 00:09:36 | 00:09:39 | everything right meaning the image is |
| 00:09:37 | 00:09:40 | right the bidding is right the price is |
| 00:09:39 | 00:09:41 | right |
| 00:09:40 | 00:09:43 | then you win that auction and you have |
| 00:09:41 | 00:09:45 | the ability to win |
| 00:09:43 | 00:09:46 | that person's click but if you're just |
| 00:09:45 | 00:09:49 | from the beginning |
| 00:09:46 | 00:09:50 | ranking in the wrong auctions or maybe |
| 00:09:49 | 00:09:51 | your pricing is way too high maybe your |
| 00:09:50 | 00:09:52 | image |
| 00:09:51 | 00:09:54 | is not showcasing the product so even |
| 00:09:52 | 00:09:54 | though you're ranking nobody's clicking |
| 00:09:54 | 00:09:56 | on your ad |
| 00:09:54 | 00:09:58 | these things are gonna directly impact |
| 00:09:56 | 00:10:00 | your ranking so |
| 00:09:58 | 00:10:01 | competitive bids are important but the |
| 00:10:00 | 00:10:02 | bidding itself |
| 00:10:01 | 00:10:04 | does not affect your ranking or in |
| 00:10:02 | 00:10:05 | google ads case it's known as quality |
| 00:10:04 | 00:10:07 | score so |
| 00:10:05 | 00:10:09 | what exactly affects your quality score |
| 00:10:07 | 00:10:10 | the bidding does of course affect your |
| 00:10:09 | 00:10:13 | quality score along with |
| 00:10:10 | 00:10:14 | the ctr of your campaigns and if people |
| 00:10:13 | 00:10:15 | are actually buying from you so what |
| 00:10:14 | 00:10:17 | happens when |
| 00:10:15 | 00:10:18 | somebody goes on the product page do |
| 00:10:17 | 00:10:19 | they just leave right away is your |
| 00:10:18 | 00:10:21 | bounce rate very high |
| 00:10:19 | 00:10:22 | or do they stay there for 10 minutes |
| 00:10:21 | 00:10:24 | every single time and |
| 00:10:22 | 00:10:26 | interact with your website thoroughly |
| 00:10:24 | 00:10:28 | these things affect your ranking and |
| 00:10:26 | 00:10:30 | you can in a lot of the cases rank |
| 00:10:28 | 00:10:32 | number one number two number three |
| 00:10:30 | 00:10:34 | with a much lower bet than somebody |
| 00:10:32 | 00:10:35 | who's ranking number five or number 10 |
| 00:10:34 | 00:10:37 | simply because more people are |
| 00:10:35 | 00:10:38 | interacting with your ad not theirs or |
| 00:10:37 | 00:10:40 | more people are buying from you and not |
| 00:10:38 | 00:10:41 | them so your cpc is naturally going down |
| 00:10:40 | 00:10:42 | so |
| 00:10:41 | 00:10:44 | this is one thing i wish i knew this |
| 00:10:42 | 00:10:44 | would have saved me a lot of time and |
| 00:10:44 | 00:10:46 | energy |
| 00:10:44 | 00:10:48 | trying to focus on bidding much higher |
| 00:10:46 | 00:10:49 | than my competitors because in reality |
| 00:10:48 | 00:10:52 | it is not one of the most important |
| 00:10:49 | 00:10:53 | things but this brings me to the last |
| 00:10:52 | 00:10:54 | thing that i wish i knew about google |
| 00:10:53 | 00:10:56 | ads and that is |
| 00:10:54 | 00:10:58 | skilling is a time-based process you can |
| 00:10:56 | 00:11:00 | try to increase your budget |
| 00:10:58 | 00:11:01 | on your winning campaigns by fifty |
| 00:11:00 | 00:11:03 | dollars a hundred dollars do it two |
| 00:11:01 | 00:11:05 | times three times and so forth |
| 00:11:03 | 00:11:07 | but all that's gonna do is ruin your |
| 00:11:05 | 00:11:08 | campaign and this is something |
| 00:11:07 | 00:11:10 | i wish i had known because in the |
| 00:11:08 | 00:11:11 | beginning as i had come from facebook |
| 00:11:10 | 00:11:12 | ads |
| 00:11:11 | 00:11:14 | i believe that the best way to scale is |
| 00:11:12 | 00:11:16 | by doubling the campaign budget or by |
| 00:11:14 | 00:11:17 | creating another duplicated campaign |
| 00:11:16 | 00:11:20 | and increasing the campaign budget by |
| 00:11:17 | 00:11:21 | five times ten times you can set the new |
| 00:11:20 | 00:11:22 | campaign's budget at five hundred |
| 00:11:21 | 00:11:24 | dollars a day |
| 00:11:22 | 00:11:26 | a thousand two thousand or so forth but |
| 00:11:24 | 00:11:26 | if the audience is not right for that |
| 00:11:26 | 00:11:28 | campaign |
| 00:11:26 | 00:11:30 | or if the product itself is really not |
| 00:11:28 | 00:11:31 | searched that often or you were just |
| 00:11:30 | 00:11:33 | getting a few lucky sales |
| 00:11:31 | 00:11:35 | your new campaign or the skilled |
| 00:11:33 | 00:11:37 | campaign is simply not going to perform |
| 00:11:35 | 00:11:39 | or get you the desired results so |
| 00:11:37 | 00:11:40 | scaling is a time-based process |
| 00:11:39 | 00:11:43 | you want to be increasing your budget by |
| 00:11:40 | 00:11:45 | 20 every few days 7 to 14 days or so |
| 00:11:43 | 00:11:47 | and no more than that because any time |
| 00:11:45 | 00:11:49 | you do bigger changes all that you do is |
| 00:11:47 | 00:11:50 | restart the optimization process and |
| 00:11:49 | 00:11:52 | this can lead to a lot of |
| 00:11:50 | 00:11:54 | issues with you getting enough sales so |
| 00:11:52 | 00:11:56 | always take it nice and slow and again |
| 00:11:54 | 00:11:57 | something i wish i knew because i tried |
| 00:11:56 | 00:11:59 | to rush things like i would with |
| 00:11:57 | 00:11:59 | facebook and this is not something you |
| 00:11:59 | 00:12:01 | can do |
| 00:11:59 | 00:12:03 | with the google ads but these are the |
| 00:12:01 | 00:12:04 | five things i wish i had known before |
| 00:12:03 | 00:12:06 | getting into google ads again if you're |
| 00:12:04 | 00:12:08 | looking for more one-on-one mentoring |
| 00:12:06 | 00:12:10 | if you don't want to just spend money |
| 00:12:08 | 00:12:12 | learning these things unnecessarily and |
| 00:12:10 | 00:12:13 | direct learn from my own mistakes send |
| 00:12:12 | 00:12:15 | me a message on instagram |
| 00:12:13 | 00:12:17 | dedicated young i do take on new |
| 00:12:15 | 00:12:18 | students every single month but |
| 00:12:17 | 00:12:20 | if you find any type of value in this |
| 00:12:18 | 00:12:21 | video smash that like button and smash |
| 00:12:20 | 00:12:24 | that subscribe button and i'll see you |
| 00:12:21 | 00:12:24 | guys next time |
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