Ads 101: Mastering the Basics

Online Ads 101: Running a display campaign

Display ads are a common sight on the internet, but have you ever wondered how they get there? Advertising agencies play a crucial role in getting these ads placed on various websites. In this article, we will explore the process of launching an online display campaign, from the initial request to the final report.

Steps in launching an online display campaign:

1. Request for a new ad campaign: An advertiser contacts the advertising agency to promote their new product.

2. Media planning: A media planner creates a list of websites where the ads will be placed based on the target audience's online behavior.

3. Negotiation with publishers: The media planner negotiates with each site to determine the cost of showing the ads.

4. Creative development: The creative team comes up with a concept and design for the ads.

5. Trafficking: The trafficker uploads the creatives to an ad server and assigns them to run on the chosen websites.

6. Ad tags: The trafficker generates ad tags, which allow websites to request an ad from the ad server.

7. Campaign report: At the end of the campaign, the agency pulls a report to show the advertiser where their money went and what they got out of the online ad campaign.

Advertising agencies play a crucial role in helping businesses market their products online. From media planning to creative development, and finally to campaign reporting, agencies work hard to ensure that their clients' advertising campaigns are successful. By understanding the process of launching an online display campaign, businesses can make informed decisions about how they want to market their products.

PINTEREST ADS 101: How to Advertise on Pinterest in 2022 | Learn to Set Up Promoted Pins

Are you feeling confused about how to start running ads on Pinterest or promoted pins? Well, this beginner-level tutorial is for you. In this video, I, Anastasia of AnastasiaBlogger.com, a Pinterest marketing expert, full-time blogger, and online business educator, will guide you through the step-by-step process of setting up your Pinterest ad account and running your first ads on Pinterest.

Why Pinterest Ads?

As ads on Facebook become more expensive and accounts are getting banned for no reason, people start looking for alternative platforms. Pinterest ads might be particularly interesting for e-commerce businesses because they are still relatively cheap. If you are already getting free traffic from Pinterest, you might wonder if Pinterest ads could help you grow your traffic even faster.

Setting Up a Business Account:

To run ads on Pinterest, you must use a business account. Follow a few steps to start the account and set up all the things correctly. A business account on Pinterest is free.

Countries Where Pinterest Ads are Available:

Google Pinterest ads availability or Pinterest ads country list to see the full list of the countries where Pinterest ads are currently available. If your country is not on the list but you still want to try and run Pinterest ads, you could probably try to run ads if you have billing information in one of these countries.

Creating an Ad:

When creating an ad on Pinterest, you can choose between reconnecting with users and reaching new customers. You can use keywords and interests to target your audience. The ad on Pinterest is basically a promoted pin, so you can choose something that you had or create a new pin before launching the ad.

While running ads on Pinterest can be beneficial, the majority of traffic that you can get from Pinterest comes from free traffic from this platform. My Pinterest Master Class and Pinterest SEO Traffic Secrets course are focused on organic free traffic from Pinterest. Check them out to see how Pinterest can become a great traffic source for your website.

Youtube Ads 101

Title: Step-by-Step Guide to Planning, Implementing, and Monitoring YouTube Advertising

Hi, my name is Angel, and I am an MSC intern batch 2, from June to November 2022. During my internship at MSC, I have learned about media monitoring, press release making, and digital analytics or digital marketing. One of my favorite tasks is doing the implementation and monitoring of YouTube ads analytics for MSC YouTube account. In this article, I will be sharing a step-by-step guide on how to plan, implement, and monitor YouTube advertising.

Step-by-Step Guide:

1. Open Google Ads: To run a YouTube video, we need to open Google Ads or YouTube Ads. It will direct you to a page where you can select options for the thumbnail. My recommendation is to go with something human-featured, like a fisherman, to represent the picture.

2. Target Audience: Google Ads will ask about the location and demographic of the target audience. My recommendation is to be specific in selecting the target audience.

3. Budget: You can modify the budget and choose whether it would be a continuous, endless advertising or limited advertising. My recommendation is to pick a duration and choose another topic or campaign in another month.

4. Set Target: Set a target for the number of views, likes, comments, and subscribers. For example, in MSC's Pathway to Sustainability video, we set a target of 70,000 more views, 70 more likes, seven more comments, and several more subscribers.

5. Monitor: After 10 days of advertising, we got more than 12K viewers, which exceeded our target. We also found that 99.1% of the viewers came from YouTube advertising. This shows that doing a YouTube ad can lead to more impressions, views, and engagement.

In summary, YouTube advertising can be an effective way to increase engagement, views, and subscribers. By following this step-by-step guide, you can plan, implement, and monitor YouTube advertising successfully. My experience with MSC has been amazing, and I am grateful for the opportunity to learn and explore. Thank you to MSC, my supervisor, and the team of MSC Indonesia.

Learning The Basics of Google Ads 101 Marketing Pro Style

In this week's edition of the Marketing Trades, we will be discussing the basics of Pay Per Click (PPC) advertising. PPC advertising is a product offered by Google and Bing, which is commonly utilized in the trades industry. It is a trigger that helps businesses pull things on and off based on their capacity and seasonality. In this article, we will discuss the basics of PPC and how to set it up in ServiceTitan accounts.

The Basics of PPC:

- PPC stands for pay per click advertising.

- Users search for what they need online, and companies have the opportunity to show up with PPC ads.

- Google Local Service Ads (LSAs) are the best bang for your buck in advertising right now.

- Paid ads appear above the maps and organic results.

- 5-10% of all searchers tend to click on these ads.

- It is easy to use and profitable if you know what you are doing.

- You write an ad that you want to show up for a person searching for a certain keyword.

- The more you are willing to pay, the better real estate you will receive on Google.

- You can find a sweet spot of the right messaging to get the right person to your site to convert.

- It is a game of trying to find the right balance of expensive and less expensive clicks.

- If you are not getting enough clicks, try a different variation of your ad or landing page.

- It is recommended to follow the blogs and to become Google certified.

- If you don't have the time, it is best to use an expert to manage your budget and to find the right keywords.

- A couple of thousand dollars a month is recommended for PPC advertising.

In conclusion, PPC advertising is a profitable way to advertise your business if you know what you are doing. It is essential to find the right balance of expensive and less expensive clicks and to find the right person to manage your budget and keywords. By following the blogs and becoming Google certified, you can learn the nuances of PPC advertising. It is recommended to spend a couple of thousand dollars a month on PPC advertising to see if it is profitable for your business.

Google Ads 101

In this article, we will discuss paid search and its benefits on Google Ads. Paid search is a valuable channel for new brands and businesses. It is run on a platform called Google Ads, formerly known as AdWords. This platform allows marketers to build and optimize ad campaigns, monitor performance metrics, and capture data for continuous learning to help optimize and grow in efficiency.

Benefits of Google Ads:

- Build and optimize ad campaigns

- Track a variety of performance metrics

- Monitor unique conversions

- Capture data for continuous learning

- Optimize and align with Google's best practices

Google Ads Auction:

Paid ads sit in an auction built on a cost-per-click (CPC) model. Advertisers bid on certain search keywords to keep their ads showing on specific search terms. The auction is only as competitive as the advertisers within it. There are a few different levers we can pull to optimize bids, such as using Google's automated bid strategy or manually checking bids daily and adjusting based on performance.

Setting up a Campaign:

When launching a paid search campaign in the equity crowdfunding space, it is essential to account for FINRA compliance guidelines. Advertisers need to make sure their ads are driving directly to their offering page on the site that it lives on. Breaking compliance rules can result in higher CPCs and less efficient ads, or Google may flag the ad and not allow it to run.

Brand and Non-Brand Campaigns:

Brand campaigns are typically more efficient, have lower CPCs, and little to no competition, making them ideal for smaller or newer businesses. Non-brand campaigns are more competitive, have slightly higher CPCs, and require daily optimizations and more hands-on marketing tactics. Audience layering is a great method to use in non-brand campaigns to target specific users and hone in on certain behaviors. Retargeting is also a great method to use after running search campaigns for a while.

Google Ads is complex, and running efficient campaigns takes marketers with considerable experience and expertise in their field. Value Setters can launch your equity crowdfunding paid search campaign and provide weekly or bi-weekly reporting while working daily to optimize and monitor campaign performance. For more information, reach out to [email protected].

ADS-B 101: Basics of ADS-B Webinar- Part 1 - Avidyne

This article is about the basics of Automatic Dependent Surveillance-Broadcast (ADS-B), a technology that is becoming increasingly important in aviation. ADS-B is an automatic broadcast of an aircraft's position information, which is used for air traffic control (ATC) purposes. In this article, we will cover the ins and outs of ADS-B, the benefits of using it, and the different types of ADS-B systems available.

The Basics of ADS-B:

- ADS-B stands for Automatic Dependent Surveillance-Broadcast, and it is an automatic broadcast of an aircraft's position information.

- Unlike the existing surveillance system that relies on radar, ADS-B is tied to the GPS satellite constellation for precision positioning.

- ADS-B is used by ATC to do traffic separation and is broadcasted by all participating aircraft.

- ADS-B is a cost-saving measure for the FAA, as it requires less ground infrastructure to support compared to the existing secondary surveillance radar (SSR) system.

- ADS-B is the cornerstone of the FAA's NextGen air transport system and will increase accuracy from an ATC point of view, allowing them to pack more airplanes into the same airspace.

Benefits of ADS-B:

- Increased safety benefits for pilots and operators.

- Much more accurate ATC, including faster update rates and better position updates.

- Benefits for search and rescue operations.

- Free weather updates for aircraft equipped with an ADS-B system.

Types of ADS-B Systems:

- ADS-B Out: This is the system mandated by the FAA, which requires all participating aircraft to transmit their aircraft ID, latitude, longitude, altitude, velocity, and other information to ground stations and other aircraft.

- ADS-B In: This is an optional system that allows aircraft to receive the ADS-B Out signals of nearby aircraft.

- 1090ES and 978MHz: These are the two frequency bands used for ADS-B in the US, and there are benefits and limitations to each.

- ADS-R: This is a system that retransmits 978MHz signals over 1090MHz, which solves the problem of mixed equipage.

- TIS-B and FIS-B: These are ground-based services that provide traffic information and free weather updates, respectively, to aircraft equipped with ADS-B.

ADS-B is becoming increasingly important in aviation, and it offers many benefits to pilots, operators, and ATC. While there are different types of ADS-B systems available, the mandatory ADS-B Out system is the cornerstone of the FAA's NextGen air transport system. As more aircraft become equipped with ADS-B, the airspace will become safer and more efficient, which is a win-win for everyone involved.