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ads grant

Published on: January 21 2023 by pipiads

Welcome to the world of Google Ad Grants, a program designed to help non-profit organizations reach a wider audience through online advertising. In this article, we will explore the basics of the Google Ad Grants program, including its benefits, eligibility requirements, and how to apply.

Benefits of Google Ad Grants:

1. Reach a wider audience: With Google Ad Grants, you can reach a wider audience and increase awareness of your non-profit organization.

2. Increase website traffic: By using AdWords to advertise your organization, you can drive more traffic to your website.

3. Increase donations: AdWords can help increase donations to your non-profit organization by targeting people who are interested in your cause.

Eligibility Requirements:

To be eligible for Google Ad Grants, your non-profit organization must:

1. Hold valid charity status: Your organization must hold valid charity status in your country.

2. Acknowledge and agree to Google's non-discrimination policy: Your organization must acknowledge and agree to Google's non-discrimination policy.

3. Have a functional website: Your organization must have a functional website that provides information about your non-profit organization.

How to Apply:

To apply for Google Ad Grants, follow these steps:

1. Visit the Google Ad Grants website: Visit the Google Ad Grants website and read through the eligibility requirements.

2. Apply for Google Ad Grants: Fill out the application form and submit it for review.

3. Wait for approval: Once your application has been submitted, you will need to wait for approval from Google.

Google Ad Grants is an excellent opportunity for non-profit organizations to reach a wider audience and increase awareness of their cause. By following the eligibility requirements and applying for the program, your organization can benefit from increased website traffic and donations. Apply today and take advantage of the many benefits of Google Ad Grants!

Google Ad Grants Limitations

- Nonprofits can get up to $10,000 of free ad spend every month through Google Ad Grants.

- However, there are limitations and criteria that must be met in order to keep receiving this money.

- In this article, we will discuss the limitations of Google Ad Grants and what criteria need to be met in order to keep getting free ad spend.


1. Search Network Only:

- Nonprofits can only use the search network for their campaigns, and not display or video.

- All campaigns must be keyword targeted and text-based.

- Google clearly states this limitation.

2. No IP Exclusions:

- Nonprofits cannot exclude any IP addresses within their Google Ad Grants account.

- Advertisers cannot block out IPs, which may limit spend and only use it for the best users as possible.

- Excluding IPs is not an option.

3. Max CPC:

- Nonprofits can only hit a $2 maximum CPC, which may limit exposure if in a highly competitive space.

- Even bumping up bids a penny over $2.01 is not possible.

4. No Audiences:

- Nonprofits cannot add audiences to their campaigns, including remarketing audiences.

- Even though campaigns are part of the search network and still targeting keywords, Google will reject these audiences.

5. New Criteria:

- Google has added new criteria that affect anyone running Google Ad Grants accounts.

- Single-word keywords are not allowed unless in line with the nonprofit's mission or brand name.

- Keywords with a quality score lower than two are also not allowed.

- Maintaining a 5 click rate account-wide is necessary, or account suspension may occur.

- Despite the limitations, it is still worth applying for a Google Ad Grants account if eligible.

- Free ad spend is better than no free ads.

- Understanding the limitations and meeting the criteria is crucial for nonprofits to take advantage of this opportunity.

Google Ad Grants 2020

Maximizing Your Google Ad Grant in 2020: Tips and Strategies for Nonprofits

- Overview of what the video/article will cover

- Mention of a previous video/article on how to get started with a Google Ad grant

Strategies for maximizing your Google Ad grant in 2020

1. Use the new compliance dashboard to stay proactive and avoid suspension

- Description of the compliance dashboard and its benefits

- Recommendation to check it once a month and make any necessary updates

2. Focus on relevancy to increase your chances of spending the full grant amount

- Example of Goodwill of Orange County using location-specific campaigns and ad groups

- Explanation of how relevancy can help your quality score and spending potential

3. Utilize the recommendations tab to automate improvements to your account

- Explanation of how the recommendations are automated and based on a formula

- Example of a recommendation to use responsive search ads to improve relevancy

4. Use extensions to take up more real estate on the page

- Explanation of what extensions are and how they can help your account

- Example of the American Red Cross using extensions effectively

- Recap of the tips and strategies discussed in the article/video

- Mention of a previous video/article with even more tips for maximizing your Google Ad grant

- Offer of monthly management services for nonprofits who need help with their grant account

- Request for likes and feedback on the article/video

Google Ad Grant: Create A Google Ads Campaign | Step by Step Guide 2020

In this video, Brett, a digital marketing consultant with Qlik Mill, is guiding viewers through the process of signing up for the $10,000 a month Google Ad grant for their nonprofit organization. The focus of this video is creating an advertising campaign in Google Ads.

Creating a Campaign:

- Click on All Campaigns and then Campaigns

- Click the blue plus icon to create a new campaign

- Select Search Campaign

- Choose the campaign goal - in this case, leads and website visits

- Enter your business website and click Continue

- Name your campaign purposefully, keeping in mind your target audience and keywords

- Unselect Google search partners and the Google Display Network

- Target specific locations and exclude certain locations

- Set your budget to $329

- Choose standard delivery method

- Initially set up for clicks in bidding, but later switch to conversions

Creating an effective advertising campaign in Google Ads is crucial for getting the most out of the Google Ad grant for nonprofit organizations. By following the steps outlined in this video, organizations can ensure their campaign is targeted towards their desired audience and effectively drives leads and website visits.

The Ultimate Guide to the Google Ad Grant (2019)

- Welcome back, in today's video we're gonna talk about the ultimate guide to Google Ad Grants.

- If your nonprofit has a Google Ad Grant, this video is for you.

- If you don't have a Google Ad Grant, check out this video to learn how to get started.

- In today's video, we'll share tips to help your account perform at its best and spend more.

- We've helped nonprofits spend over 2.5 million and we'll share best practices to help you manage your grant more effectively.

Shocking statistic:

- Google recently reported that Google Ad Grant recipients only spend about 300 of their ad grant on average every month.

- This is not a lot of money and many nonprofits get defeated because they're not able to spend much and don't see results.

Account structure:

- The way you want to structure your ad grant account is by campaigns that are very broad and then ad groups that relate to that broad campaign concept.

- Within each ad group, have very specific keywords and phrases so that you can be as relevant as possible.

- Look at your account structure to see if it models how your website is built and if not, make adjustments to be more specific in your ad groups.

Landing pages:

- Landing pages are extremely important to get a good click-through rate and a good quality score.

- Use Keyword Planner to find keywords and phrases with the highest search volume that are most relevant to your nonprofit.

- Incorporate these keywords in your URL, page title, headings, meta description, and on-page copy.

- Make sure the landing page is easy to read and provides a good experience for whoever is searching for the keywords and phrases.

Ad creation:

- Keywords in the ad copy plus keywords in the landing page plus relevant content is the perfect formula for getting a great quality score.

- Create at least three ads with different variations of keywords and phrases.

- Make sure to reference your keyword research and use those keywords in your ad copy.

- We have a guide with two tricks to increase your click-through rates and manage your quality score.

- Use these tips to help your nonprofit spend more of your Google Ad Grant and see better results.

- Make sure to have a relevant account structure, landing pages, and ad copy to improve your click-through rate and quality score.

- Don't forget to check out our guide for even more tips on how to manage your Google Ad Grant effectively.

Google Ad Grant - 9 Campaign Ideas that work

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How to Best Manage Google Ads Grant Accounts to Spend the Full Budget

Rachel from Chicago asks Chris and Jason to discuss Google Ads Grants and how to manage them to spend the full ten thousand dollars allotted each month. She also mentions the challenge of meeting the requirements for running a Google Grants campaign.

Requirements for Running a Google Ads Grant Campaign:

- No single word keywords permitted

- No overly generic keywords permitted

- No keywords with a quality score of one or two

- Must maintain a five percent click through rate each month

- Must have valid conversion tracking

- Must have two ads per ad group

- Must have at least three ad groups per campaign

- Must have at least two site links

- Must respond to the program survey


- The tone of what's required versus the freedom in a paid campaign is very different.

- It is important to stay on top of the account and make sure it is always in good policy situations to get the free ad spend.

- If a keyword has a quality score of one or two, do what you can control and then pause or terminate the keyword.

- Maintaining a five percent click through rate can be difficult in some industries.

- It is important to optimize for the policies and figure out a way to get some volume.

Google Ads Grants offer up to ten thousand dollars in in-kind spend, but there are many requirements to follow. Staying within the policies and optimizing for them is essential to get the free ad spend. While it can be difficult to maintain a five percent click through rate, doing what you can control and pausing or terminating the keyword if necessary can help. It is important to optimize for the policies and find a way to get some volume.

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