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Published on: December 28 2022 by pipiads

The BEST Way To Advertise On Instagram In 2022

If you want to create effective, high-converting, and profitable Instagram ads, there are three things you need to know. First, you need to use the right kind of ad format. Second, you need to script your ad in a very specific way known as P.A.S.O. And lastly, you need to use something called sequencing.

Ad Format:

Instagram has changed a lot over the past few months, and there's one kind of ad format that's working better than pretty much any other kind of Instagram ad right now. It's the Instagram Reel. This short-form vertical video has all the makings of its competitor TikTok, and Instagram wants you to use it. Reels is a powerful advertising tool that is getting better results than pretty much any other placement on Instagram.

Scripting Your Ad:

The advertisers that are getting the best results with their Instagram ads right now are thoughtful and strategic about what they say and how they say it. To script your ad for maximum impact, you can use the P.A.S.O. formula, which stands for Pain, Agitate, Solution, and Outcome. This formula gets right to the core of what's really important with your message, which is your customer and their problems.


Sequencing is an advertising strategy that's been proven to increase the consumption of your ads by 87% and your conversions by 56% or more. Essentially, it involves creating a sequence of ads with different call-to-actions that build on each other and guide the viewer through a journey.

To create effective, high-converting, and profitable Instagram ads in 2022, use the right kind of ad format, script your ad using the P.A.S.O. formula, and use sequencing to guide the viewer through a journey. By following these three tips, you'll be well on your way to creating successful Instagram ads.

How to Run Ads on Instagram - Complete Instagram Ads Tutorial

In this article, we will be discussing how to run a successful Instagram ad. We previously showed you how to create the actual ad itself, so if you haven't watched that yet, be sure to check it out after this video. In this video, we will be focusing on creating the ad itself, targeting people, and running the actual creative on the ad titles and descriptions. We'll cover everything you need to know for Instagram ads.

Firstly, it's important to note that you should not use the Instagram app to run ads. While there is a promote icon on your business account, it's very limited and doesn't offer the same optimization as the Facebook ad platform. Facebook and Instagram are the same ad platform, as Facebook bought Instagram in 2012. The only difference is the creative of the ad and where it gets placed.

To get started with Instagram ads, go to business.facebook.com to set up your ad accounts. It's important to set up your Business Manager account, as it allows you to run more than one ad account. Once you've created your account, log in to your Ad Manager. Here, you'll be able to create your campaign, ad sets, and actual ad.

When creating your campaign, you'll need to choose a campaign objective. The most commonly used objective is traffic, which means you want to send people to your website. Other objectives include awareness, reach, video views, app installs, and lead generation.

Once you've chosen your campaign objective, you'll move on to ad sets. This is where you'll target the right audience for your ad. The audience definition will show you how many people your ad could potentially reach. It's important to note that a broad audience isn't always better, as it may not be the right audience for your ad.

Overall, running a successful Instagram ad requires using the Facebook ad platform, choosing the right campaign objective, and targeting the right audience. By following these steps, you can create an effective Instagram ad that will help you achieve your business goals.

The BEST Instagram Advertising Strategy for 2022: Cheap & it WORKS!

Instagram's New Ad Strategy: Using Reels Placement to Attract Perfect Customers

Instagram has undergone significant changes in the past few months, and businesses that want to advertise on it in 2022 need a brand new strategy that aligns with these changes. In this article, we will discuss the single best Instagram ad strategy that utilizes the new Reels placement to attract perfect customers and increase profitability.

The Big Mistake:

Most small businesses make the mistake of running ads to a cold audience that doesn't know them yet and asking for a sale or their email address. This approach doesn't work because buying decisions are not made that quickly. We end up paying a lot of money for conversion ads that advertise to people who aren't ready to buy yet.

The Two Levels of Reels Ads:

To reach the same people for less money, we need to create two levels of Reels ads. The first level is the Magnet Ad, which is a short clip that's closely related to your business niche. It should either inform or inspire people on that topic. The aim is to attract the right people who would be your perfect customers and repel all the wrong ones.

Creating the Magnet Ad:

The Magnet Ad should be vertical, no longer than 30 seconds, and shot within the Instagram app. It doesn't have to follow the latest TikTok trends or feature your business or paid services. Instead, it should focus on inspiring people and delivering good information in an engaging way. You can use a great all-purpose prompt for your reel, which is to think about your ideal customer's biggest problem or stumbling block and give them a shortcut or a quick win through your advice.

Showing the Magnet Ad:

You can show the Magnet Ad to people based on interests or a lookalike audience of previous buyers. If you don't have many previous customers, do interest targeting and stack enough closely related interests until you get to at least 500,000 people. You can start these level one ads off at as little as $5 a day and then scale them up once you see good results.

The Second Level:

The second level of Reels ads is the Trust-Building Ad, which should only be shown to people who have engaged with your Magnet Ad. This ad should feature your business and paid services and aim to build trust gradually. This sequence will help move people from never heard of you before all the way through to I am ready, let's do this.

Using Instagram's new Reels placement in a smart sequence that mimics the way people might naturally find you online is the key to a successful Instagram ad strategy. Start with the Magnet Ad to attract perfect customers and move on to the Trust-Building Ad to build trust gradually. Remember, ads just amplify what's already working or not working in your business.

Ultimate Instagram Ads Tutorial for Beginners (2022): Step-by-Step Process For Running Instagram Ads

In this article, we will be discussing how to use Instagram and Facebook ads to optimize your social media performance.

- Welcome back to High Season, a social media agency that helps businesses step up their social media game

- We will be discussing how to optimize Instagram and Facebook ads for high performance

- Ads are powerful and can help drive sales, increase brand awareness, and reach your target audience

- We will be using Ads Manager to optimize our ads

How to Create a High-Performing Instagram or Facebook Ad:

- Set up your ad account in Ad Account Settings and Payment Settings

- Navigate to Ads Manager through the three lines or burger icon

- Ads have three parts: campaign, ad sets, and ads

- Campaign is where you choose your ad objective, which should align with your business goals

- There are three parts to the sales funnel: awareness, consideration, and conversion

- Awareness shows your ads to as many people as possible

- Consideration encourages a specific action, such as visiting your website or liking your post

- Conversion is for getting sales or specific actions

- Start with awareness and consideration before moving on to conversion

- Use conversion ads when you have enough data from running several ads

Tips and Hacks:

- Use Ads Manager, not the Boost button

- Use the Instagram Ads Checklist in the description box below

- Align your ad objectives with your business goals

- Use awareness and consideration ads to break the algorithm and get your content in front of your target audience

- Use conversion ads when you have enough data and are ready to drive sales or specific actions

- Optimizing your Instagram and Facebook ads is crucial for achieving your business goals on social media

- Use Ads Manager to optimize your ads and align your ad objectives with your business goals

- Start with awareness and consideration before moving on to conversion

- Use these tips and hacks to make sure your ads are performing well and driving results.

I Found the BEST Way to Run Instagram Ads in 2023

Have you ever run Instagram ads and found yourself blending in with every other advertiser, with no real strategy? If so, you're not alone. But there is a better way to run Instagram ads that can get you more profitable long-term results while spending less money. In this article, we'll break down a specific ad strategy that plays into human psychology and known buying behavior, called the Omnipresent Reels Strategy.

- Small businesses often make the mistake of running ads to a cold audience who isn't ready to buy yet, resulting in wasted money.

- The Omnipresent Reels Strategy involves showing up over and over again in a smart sequence of ads that consistently put you in front of your target audience more often than your competition.

Phase One:

- Create a magnet ad that closely relates to your business niche and attracts your ideal customers.

- The ad should not resemble a traditional ad and should simply inspire or inform viewers.

- Use the engagement objective at the campaign level and set the conversion location to on your ad with an engagement type of video views.

- Leave targeting wide open to allow Facebook's algorithm to work its magic.

Phase Two:

- Create 10 different reels ads that each satisfy a specific objective.

- Ad types include helpful tips, how-to style videos, advice-style videos, and inspirational videos.

- Each ad should be short, with a length of 30-60 seconds.

- Show up in front of your audience on a set schedule of two ads per day.

- The Omnipresent Reels Strategy works best using the Instagram Reels ad placement.

- By showing up consistently in front of your audience, you can move them from never having heard of you before to being ready to buy.

- Don't waste money on ads that blend in with the competition. Use this strategy to stand out and get profitable long-term results.

Instagram Ads Tutorial 2022 - How to Create Instagram Ads For Beginners (STEP BY STEP)

Hey everyone, it's Jordan here and today we'll be discussing how to run Instagram ads. This is the most valuable Instagram ads video on my channel and I'm excited to present it on the Mac. Whether it's for yourself or your clients, we'll be going through the whole process. But before we start, make sure to hit that like button and turn on your notification bell for new content.


- Instagram ads are an integral part of any marketing strategy

- 73% of young adults in the US said Instagram is the best way for brands to reach them about new products or promotions

- 1 billion+ monthly active users on the platform

- 500 million+ daily Instagram Story users

- 850 million advertising reach potential

Types of Instagram Ads:

1. Story Ads

- Short 5-15 second videos great for retargeting and getting attention

- Interrupts user's Instagram stories and gets full screen on their phone

2. Collection Ads

- Similar to Facebook collection ads

- Multiple images showing different products from different angles

3. Photo and Video Ads

- Can be traffic or conversion ads

- Can promote posts for more engagement

Facebook Business Manager:

- Facebook Ads Manager is used to run Instagram ads

- Structure includes Business Manager, Ad Manager, and Ad Account

- Ad Campaigns determine the type of ads being run, such as traffic or engagement

Instagram ads are a fantastic way to reach a large audience and promote products or services. With the Facebook Ads Manager, it's easy to create and run ads that will help grow your business or personal brand. Use the different types of ads available to target your audience and get the best results.

Instagram Marketing For Small Business (2022 UPDATE)

Your Instagram Marketing Strategy Isn't Working - Here's What You Need to Know

- Instagram marketing strategies have changed dramatically in recent months, and it's important to stay up-to-date to see success on the platform.

Tip 1: Optimize Your Bio

- Prioritize clarity over creativity in your Instagram bio

- Make it clear what you do, who you do it for, and why someone should follow you

- Include a call to action (CTA) that guides people towards what you want them to do next

- Avoid linking to a Linktree or multiple link database, as it can overwhelm people with too many options

Tip 2: Develop a Brand Plan

- Follow the three C's of consistency, clarity, and congruence

- Consistency means regularly posting content and engaging on the platform

- Clarity means being crystal clear about what you do and who you do it for, and having a consistent theme or aesthetic on your page

- Congruence means making sure everything you post and talk about works together and makes sense

- Have established brand guidelines to follow, such as colors, fonts, content, and posting schedule

Tip 3: Find the Balance Between Feed, Reels, Stories, and Lives

- Instagram now offers more features, including Reels and Lives

- Feed is the main page where you put your best foot forward

- Stories are for less produced and more authentic behind-the-scenes footage

- Lives are truly authentic, happening in real-time without the ability to fix mistakes

- Reels have become dominant, short-form vertical video content

Tip 4: Engage With Your Audience

- Engage with your followers through likes, comments, and direct messages

- Respond to messages and comments in a timely manner

- Use polls and questions in Stories to increase engagement and gather feedback

Tip 5: Use Hashtags Effectively

- Use relevant and specific hashtags to reach your target audience

- Use a mix of popular and niche hashtags to increase visibility

- Create a branded hashtag to encourage user-generated content

Tip 6: Collaborate With Others

- Collaborate with other businesses or influencers in your niche to expand your reach

- Participate in Instagram takeovers to gain new followers and exposure

- Host giveaways or contests with other businesses to increase engagement

Tip 7: Use Instagram Ads

- Use Instagram Ads to reach a wider audience and increase visibility

- Choose your target audience carefully and use eye-catching visuals and copy

- Use Instagram's shopping feature to promote products and increase sales

Tip 8: Post at the Right Time

- Post at the time when your audience is most active on the platform

- Use Instagram Insights to track when your audience is most active

- Consider posting during off-peak hours to avoid competition and increase visibility

Tip 9: Use User-Generated Content

- Encourage your followers to create content about your brand and share it with their followers

- Repost user-generated content on your page to increase engagement and build relationships with your followers

- Use user-generated content in your Instagram Ads to increase credibility and authenticity

Tip 10: Analyze and Adapt

- Track your Instagram analytics regularly to see what's working and what's not

- Adjust your strategy accordingly to optimize for success

- Stay up-to-date with changes and updates to Instagram's features and algorithms

- Instagram marketing strategies have changed dramatically, and it's important to stay up-to-date to see success on the platform

- Use these 10 strategies to optimize your Instagram marketing efforts and reach your ideal customers and clients.

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