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ads tech that could scan billboards

Published on: January 27 2023 by pipiads

In today's fast-paced world, where attention spans are shorter than ever, advertisers need to come up with creative ways to capture the attention of potential customers. One effective way is through 3D advertising billboards that are not only memorable but also deliver the message in the best possible manner. In this article, we will take a look at some of the most incredible 3D advertising billboards from around the world that are sure to capture your attention and leave a lasting impression.

1. Milka Chocolate Vending Machine in Belgium

- Offers free Milka cakes to citizens who share a message via phone

- A creative way to promote the Milka brand

2. Red Gold Tomatoes Billboard in Minneapolis

- Features two giant tomato cans that are 16 feet tall and 12 feet wide

- Enough petite diced tomatoes to make salsa for over 400,000 people

- A spectacular way to promote the Red Gold Tomatoes brand

3. Air-to-Water Billboard in Peru

- Captures air humidity and turns it into potable water for Lima residents

- A creative way to attract more engineering students to the university

4. Jill Stewart's Flagship Shelters in Hong Kong

- Promotes the new fragrance Crystal Bloom Snow through scent and visual impact

- A creative way to immerse passerby in the fragrance and promote the brand

5. Liquid Billboard in Dubai

- Invites women to dive beyond the surface and promotes the new Adidas swimwear collection

- A creative way to inspire confidence in women and promote the brand

6. The Economist Billboard in Thailand

- Features a subtle message that only deep thinkers get the important ideas that The Economist writes about

- A creative way to promote The Economist brand

7. Citroen Mosaic Billboard in France

- Made from almost 3,000 toy models of its range

- A creative way to promote the Citroen brand

8. Orphea Insecticide Billboard in Milan

- Uses transparent glue to trap flies and mosquitoes in the shape of a jet spray coming from an insecticide can

- A creative way to promote the Orphea brand

9. Coca-Cola Billboard in Times Square

- Recognized as both the world's first and world's largest 3D billboard by Guinness World Records

- A new benchmark for the creative application of technology in outdoor advertising

10. DHL Express Billboard in Amsterdam

- Promotes the use of the shortest ways to deliver packages

- A creative way to promote the DHL Express brand

11. Colston Hair Dye Billboard in China

- Showcases the range of natural colors available

- A creative way to promote the Colston Hair Dye brand

12. The Wolf of Wall Street Bus Shelter Campaign in Australia

- Contains actual one hundred dollar bills to the value of one hundred thousand dollars

- A creative way to promote The Wolf of Wall Street movie

13. Ocean Waves Billboard in Seoul

- Allows citizens to enjoy the astonishing view of ocean waves without breaking COVID-19 lockdown rules

- A creative way to promote the beauty of nature and offer a sense of escape during the pandemic

14. Electrified Jeep Wrangler Billboard in South Korea

- Offers something special for the Korean market

- A creative way to promote the electrified Jeep Wrangler brand

15. Dracula TV Show Billboards in London and Birmingham

- Terrifying billboards that come to life at night

- A creative way to promote the Dracula TV show

16. E Sky Mall in Taiwan

- Makes sure you won't pass it by with its eye-catching advertising

17. Panasonic Nose Hair Trimmer Billboard in Japan

- Highlights the importance of using a precision tool to avoid getting hurt while trimming nose hair

- A creative way to promote the Panasonic Nose Hair Trimmer brand

18. Digital Waterfall Billboard in Times Square

- Transports visitors to a digital hyper-realistic cascading waterfall over 336 feet tall across four screens

- A creative way to offer a new experience in outdoor advertising

19. Boba Fett Ad in Australia

- A creative way to promote the Boba Fett character and Star Wars franchise

20. Sprite Gorilla Marketing Campaign in Brazil

- Provides citizens with a cold shower and refreshing drink for free

- A creative way to promote the Sprite brand

21. Doom Bug Killer Billboard in South Africa

- Made of 5,771 shoes to illustrate the product's killing power

- A creative way to promote the Doom Bug Killer brand

In conclusion, 3D advertising billboards are a creative and effective way to capture the attention of potential customers and promote a brand. From offering free cakes to creating giant tomato cans, these billboards are sure to leave a lasting impression. Whether it's promoting a fragrance, swimwear collection, or bug killer brand, these billboards showcase the power of creativity in advertising.

From Face Scanning To Targeted Ads, Minority Report's Future Isn't Sci-Fi Anymore | Mach | NBC News

- Minority Report as a sci-fi classic that predicted technology in the following decades

- Personalized retargeting as a modern advertising technique

- Advertisers knowing more about individuals through sophisticated technologies

Personalized Retargeting:

- Ads following individuals across the web after viewing a product

- Major ad networks and advertising startups linking individuals' activities with real-life purchases

- Cutting edge technologies moving towards personalized billboards with facial recognition cameras

Facial Recognition Technology:

- Shopping centers in Japan testing ad boards with facial recognition cameras

- Cameras instantly identifying shoppers' age and gender to serve relevant ads

- FBI having access to over 411 million base images for criminal investigation

- Modern advertising techniques are becoming more advanced and personalized

- Facial recognition technology is becoming more common and could potentially lead to true individualized personalization

- The technology imagined in Minority Report may become a reality sooner than expected.

Shocking Tricks Used In The Commercial Advertising Industry

The commercial advertising industry often uses tricks to make their products look better than they actually are in real life. From McDonald's burgers to cold drinks, food stylists use a variety of methods to make their products look more aesthetically pleasing.

Tricks Used in the Commercial Advertising Industry:

- McDonald's uses the same ingredients for their burgers, but a food stylist arranges and positions them to make them look more visually appealing.

- Fast food joints allegedly use sponges and toothpicks to prop up their fries in advertisements.

- Artificial ice made from silicone rubber is used in films and TV to make it more easily manipulated and silent.

- Glycerin is used to make beverages look cold and dripping with condensation.

- Liquid soap is added to coffee to maintain a frothy appearance, and tampons are microwaved and placed in or behind drinks to replicate steam.

- Wine in advertisements is often just water with food coloring or kitchen bouquet.

- Food stylists often insert layers of cardboard between cake tiers to avoid melted frosting.

While the commercial advertising industry may deceive consumers with their tricks, it's important to remember that these methods are used to create a visually appealing product. In the end, it's up to the consumer to decide whether or not to purchase the product based on its actual taste and quality.

How an Ad is Served with Real Time Bidding (RTB) - IAB Digital Simplified

How Automated Real-Time Bidding Works in Digital Advertising

- When you visit a web page, a complex process of content selection and delivery begins, involving automated real-time bidding systems.

- This process starts with the publisher generating content that draws an audience and selling ad space to advertisers who want to reach that audience.

- Let's break down how an advertiser might have their ads placed on a website using an automated real-time bidding system, focusing on a desktop environment example.

The Process:

- Upon visiting the publisher's web page, the browser opens a connection to the publisher's server.

- The publisher server then assembles content for the page in the form of HTML.

- Within at least one line of that HTML code, there's a URL that tells the browser where to go to retrieve ad content.

- The publisher has an ad server that uses built-in logic to choose what happens next by considering a series of important questions.

- If the ad space isn't reserved for any specific advertiser, the publisher ad server may decide to put this opportunity out on the open ad market.

- The publisher ad server connects to an SSP, which is a platform that the publisher uses to monetize its programmatic ad inventory.

- The SSP applies additional logic and sends the ad request off to an ad exchange.

- The ad exchange connects to and communicates with potential buying systems, including DSPs, networks, and even other exchanges.

- The exchange selects a winning bid, and the winning DSP passes instructions to the exchange for retrieving the ad creative.

- The exchange passes those instructions to the SSP, which sends the request to the publisher ad server.

- Finally, the publisher ad server responds to the still open HTTP connection telling the browser to go to the agency ad server for the ad.

- The entire process, depending on internet speeds, can happen in a fraction of a second.

- The digital landscape is complex, and more systems may be involved than represented here.

- The IAB is helping to make technical operations like this and others work more smoothly across the digital landscape.

Future Fords Could Scan Billboards And Show Associated In-Car Ads

Ad blocker may not work in cars as automakers are coming up with cars that will scan billboards and display ads associated with them. This means that cars will now have in-car advertisements, which can be quite obtrusive and disruptive for drivers and passengers.

Possible bullet points or numbered list:

- Ford is coming up with cars that will scan billboards and display ads.

- These cars will have touch screens and floating tablets for stereo and steering wheel.

- The ads will be displayed depending on the billboard and its association.

- The UIs used in these cars are not Android, but custom OS.

- In-car advertisements will be a big push for driverless vehicles.

- Premium music services like Amazon Prime Music or Pandora Premium are ad-free, but drivers will now have to deal with ads in their cars.

- Advertisements can be quite disruptive for drivers and passengers, especially if they are inappropriate or offensive.

- It remains to be seen how these ads will be regulated and whether drivers will have any control over them.

In-car advertisements are a new development in the automotive industry, and it remains to be seen how they will be received by drivers and passengers. While they may provide revenue for automakers and advertisers, they can also be quite disruptive and intrusive. It is important to regulate these ads and ensure that they do not compromise driver safety or privacy.

Facial Recognition Advertising Is Actually a Thing

Facial Recognition Advertising: The Future of Marketing

Facial recognition advertising is a new technology that is rapidly becoming mainstream. It allows retailers to detect a customer’s age, gender, and mood, and to use this information to target them with relevant ads. This technology is already being piloted by major retailers such as Walgreens and Kroger, and is even being used in physical stores. This article explores the implications of this technology, its potential benefits and drawbacks, and how it is likely to impact our lives in the future.

Facial Recognition Advertising:

• Smart shelves can detect age, gender, and mood when customers walk by.

• This technology can track iris movements to see where customers are looking specifically.

• Facial expressions are a good indicator of emotions and can allow advertisers to better tailor their ads.

• Emotional analytics, such as Realeyes, can measure subconscious responses to video content.

• The ultimate goal is to link a customer’s face with their social media presence.

Potential Benefits:

• More effective ads that are tailored to the customer’s preferences.

• Greater convenience and ease of use for customers.

• Enhanced customer engagement and loyalty.

• Increased revenue for retailers and advertisers.

Potential Drawbacks:

• Privacy concerns over the collection and use of personal data.

• The potential for facial recognition technology to be misused or abused.

• The risk of bias in the algorithms used to analyze facial expressions.

• The possibility of discrimination against certain groups of people.

Facial recognition advertising is a powerful new technology that has the potential to revolutionize the way we shop and consume media. While it offers many benefits, it also raises important privacy and ethical concerns. As the technology continues to develop and become more mainstream, it will be important for retailers, advertisers, and policymakers to work together to ensure that it is used in a responsible and ethical manner.

What is ChatGPT and How You Can Use It

- Chat GPT is a trending topic, breaking records with over 1 million users in just 5 days.

- It is built by the same people behind open AI, the engine behind GitHub co-pilot and Dali 2.

- Chat GPT is a way of prompting an AI to solve or answer a question or prompt in a human-like manner.

- This article will explore the capabilities of Chat GPT and its potential impact on various industries.

Capabilities of Chat GPT:

- Chat GPT can provide breakdowns of problems in fine detail with explanations.

- It can answer questions and prompts in a human-like manner.

- It has the capability to remember what a user said in a conversation and provide follow-up corrections.

- Chat GPT can fix errors in code and explain what was wrong and how it was fixed.

- It can create shopping lists and suggest food options based on specific dietary requirements.

Potential impact of Chat GPT:

- Chat GPT could become a personal assistant in programming and other industries.

- It has the potential to revolutionize industries by taking full advantage of its capabilities.

- Chat GPT could become a part of our daily lives, similar to how Google has.

- However, organizations like Stack Overflow have banned Chat GPT to maintain a level of trust in their human-related answers.

- Chat GPT is a powerful tool with numerous capabilities that can revolutionize industries.

- It has the potential to become a part of our daily lives and become a personal assistant in programming and other industries.

- However, organizations like Stack Overflow have banned Chat GPT to maintain trust in their human-related answers.

- Overall, Chat GPT is a significant technological advancement with the potential to shape our future.

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