ads tech that could scan billboards

From Face Scanning To Targeted Ads, Minority Report's Future Isn't Sci-Fi Anymore | Mach | NBC News

- Minority Report as a sci-fi classic that predicted technology in the following decades

- Personalized retargeting as a modern advertising technique

- Advertisers knowing more about individuals through sophisticated technologies

Personalized Retargeting:

- Ads following individuals across the web after viewing a product

- Major ad networks and advertising startups linking individuals' activities with real-life purchases

- Cutting edge technologies moving towards personalized billboards with facial recognition cameras

Facial Recognition Technology:

- Shopping centers in Japan testing ad boards with facial recognition cameras

- Cameras instantly identifying shoppers' age and gender to serve relevant ads

- FBI having access to over 411 million base images for criminal investigation

- Modern advertising techniques are becoming more advanced and personalized

- Facial recognition technology is becoming more common and could potentially lead to true individualized personalization

- The technology imagined in Minority Report may become a reality sooner than expected.

Shocking Tricks Used In The Commercial Advertising Industry

The commercial advertising industry often uses tricks to make their products look better than they actually are in real life. From McDonald's burgers to cold drinks, food stylists use a variety of methods to make their products look more aesthetically pleasing.

Tricks Used in the Commercial Advertising Industry:

- McDonald's uses the same ingredients for their burgers, but a food stylist arranges and positions them to make them look more visually appealing.

- Fast food joints allegedly use sponges and toothpicks to prop up their fries in advertisements.

- Artificial ice made from silicone rubber is used in films and TV to make it more easily manipulated and silent.

- Glycerin is used to make beverages look cold and dripping with condensation.

- Liquid soap is added to coffee to maintain a frothy appearance, and tampons are microwaved and placed in or behind drinks to replicate steam.

- Wine in advertisements is often just water with food coloring or kitchen bouquet.

- Food stylists often insert layers of cardboard between cake tiers to avoid melted frosting.

While the commercial advertising industry may deceive consumers with their tricks, it's important to remember that these methods are used to create a visually appealing product. In the end, it's up to the consumer to decide whether or not to purchase the product based on its actual taste and quality.

How an Ad is Served with Real Time Bidding (RTB) - IAB Digital Simplified

How Automated Real-Time Bidding Works in Digital Advertising

- When you visit a web page, a complex process of content selection and delivery begins, involving automated real-time bidding systems.

- This process starts with the publisher generating content that draws an audience and selling ad space to advertisers who want to reach that audience.

- Let's break down how an advertiser might have their ads placed on a website using an automated real-time bidding system, focusing on a desktop environment example.

The Process:

- Upon visiting the publisher's web page, the browser opens a connection to the publisher's server.

- The publisher server then assembles content for the page in the form of HTML.

- Within at least one line of that HTML code, there's a URL that tells the browser where to go to retrieve ad content.

- The publisher has an ad server that uses built-in logic to choose what happens next by considering a series of important questions.

- If the ad space isn't reserved for any specific advertiser, the publisher ad server may decide to put this opportunity out on the open ad market.

- The publisher ad server connects to an SSP, which is a platform that the publisher uses to monetize its programmatic ad inventory.

- The SSP applies additional logic and sends the ad request off to an ad exchange.

- The ad exchange connects to and communicates with potential buying systems, including DSPs, networks, and even other exchanges.

- The exchange selects a winning bid, and the winning DSP passes instructions to the exchange for retrieving the ad creative.

- The exchange passes those instructions to the SSP, which sends the request to the publisher ad server.

- Finally, the publisher ad server responds to the still open HTTP connection telling the browser to go to the agency ad server for the ad.

- The entire process, depending on internet speeds, can happen in a fraction of a second.

- The digital landscape is complex, and more systems may be involved than represented here.

- The IAB is helping to make technical operations like this and others work more smoothly across the digital landscape.

Future Fords Could Scan Billboards And Show Associated In-Car Ads

Ad blocker may not work in cars as automakers are coming up with cars that will scan billboards and display ads associated with them. This means that cars will now have in-car advertisements, which can be quite obtrusive and disruptive for drivers and passengers.

Possible bullet points or numbered list:

- Ford is coming up with cars that will scan billboards and display ads.

- These cars will have touch screens and floating tablets for stereo and steering wheel.

- The ads will be displayed depending on the billboard and its association.

- The UIs used in these cars are not Android, but custom OS.

- In-car advertisements will be a big push for driverless vehicles.

- Premium music services like Amazon Prime Music or Pandora Premium are ad-free, but drivers will now have to deal with ads in their cars.

- Advertisements can be quite disruptive for drivers and passengers, especially if they are inappropriate or offensive.

- It remains to be seen how these ads will be regulated and whether drivers will have any control over them.

In-car advertisements are a new development in the automotive industry, and it remains to be seen how they will be received by drivers and passengers. While they may provide revenue for automakers and advertisers, they can also be quite disruptive and intrusive. It is important to regulate these ads and ensure that they do not compromise driver safety or privacy.

Facial Recognition Advertising Is Actually a Thing

Facial Recognition Advertising: The Future of Marketing

Facial recognition advertising is a new technology that is rapidly becoming mainstream. It allows retailers to detect a customer’s age, gender, and mood, and to use this information to target them with relevant ads. This technology is already being piloted by major retailers such as Walgreens and Kroger, and is even being used in physical stores. This article explores the implications of this technology, its potential benefits and drawbacks, and how it is likely to impact our lives in the future.

Facial Recognition Advertising:

• Smart shelves can detect age, gender, and mood when customers walk by.

• This technology can track iris movements to see where customers are looking specifically.

• Facial expressions are a good indicator of emotions and can allow advertisers to better tailor their ads.

• Emotional analytics, such as Realeyes, can measure subconscious responses to video content.

• The ultimate goal is to link a customer’s face with their social media presence.

Potential Benefits:

• More effective ads that are tailored to the customer’s preferences.

• Greater convenience and ease of use for customers.

• Enhanced customer engagement and loyalty.

• Increased revenue for retailers and advertisers.

Potential Drawbacks:

• Privacy concerns over the collection and use of personal data.

• The potential for facial recognition technology to be misused or abused.

• The risk of bias in the algorithms used to analyze facial expressions.

• The possibility of discrimination against certain groups of people.

Facial recognition advertising is a powerful new technology that has the potential to revolutionize the way we shop and consume media. While it offers many benefits, it also raises important privacy and ethical concerns. As the technology continues to develop and become more mainstream, it will be important for retailers, advertisers, and policymakers to work together to ensure that it is used in a responsible and ethical manner.

What is ChatGPT and How You Can Use It

- Chat GPT is a trending topic, breaking records with over 1 million users in just 5 days.

- It is built by the same people behind open AI, the engine behind GitHub co-pilot and Dali 2.

- Chat GPT is a way of prompting an AI to solve or answer a question or prompt in a human-like manner.

- This article will explore the capabilities of Chat GPT and its potential impact on various industries.

Capabilities of Chat GPT:

- Chat GPT can provide breakdowns of problems in fine detail with explanations.

- It can answer questions and prompts in a human-like manner.

- It has the capability to remember what a user said in a conversation and provide follow-up corrections.

- Chat GPT can fix errors in code and explain what was wrong and how it was fixed.

- It can create shopping lists and suggest food options based on specific dietary requirements.

Potential impact of Chat GPT:

- Chat GPT could become a personal assistant in programming and other industries.

- It has the potential to revolutionize industries by taking full advantage of its capabilities.

- Chat GPT could become a part of our daily lives, similar to how Google has.

- However, organizations like Stack Overflow have banned Chat GPT to maintain a level of trust in their human-related answers.

- Chat GPT is a powerful tool with numerous capabilities that can revolutionize industries.

- It has the potential to become a part of our daily lives and become a personal assistant in programming and other industries.

- However, organizations like Stack Overflow have banned Chat GPT to maintain trust in their human-related answers.

- Overall, Chat GPT is a significant technological advancement with the potential to shape our future.