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ads that use pathos

Published on: January 2 2023 by pipiads

Ethos, Pathos, Logos (AP Lang Summer Assignment)

I'm Neil Patrick Harris and this is,Heineken Light winner of the best,tasting Light beer at the 2013 World,Beer championships and my personal,favorite which you'll have to take my,word for it because there are certain,regulations prohibiting me from taking a,sip in a television commercial but trust,me it's delicious I drink it all the,time every day not every day not all the,time sometimes sometimes once a day,maybe or not at all in any given day I,don't have a specific rule I'm not I had,one on the drive over here not in the,car I wasn't driving I'm not I don't,ever drink beer and I don't do not drink,and drive,whatever you do okay I don't care how,light and refreshing the beer is,I don't understand it I use something,wrong are you breaking up with me,you,last year the US alone used over 39,billion plastik bottles of water that's,enough to stretch around the earth over,190 times each Brita filter can take up,to 300 of those bottles out of the,equation it's a small step that can make,a big difference,you,you,I'm Neil Patrick Harris and this is,Heineken Light this commercial starts,out with an example of credibility by,using Neil Patrick Harris who is a,famous actor to introduce himself,alongside Heineken Light winner of the,best tasting Light beer at the 2013,World Beer Championships this commercial,continues to list its credibility by,boasting about Heineken Lights award in,the best tasting low calorie lager at,the 2013 world beer championships and my,personal favorite which you'll have to,take my word for it because there are,certain regulations prohibiting me from,taking a sip in a television commercial,but trust me it's delicious when Neil,Patrick Harris says trust me it's,delicious he adds credibility to the,commercial and the product because he is,a celebrity and people know Neil so,they're thinking well if Neil Patrick,Harris likes Heineken Light then it must,be good I drink it all the time every,day not every day not all the time,sometimes sometimes once a day maybe or,not at all in any given day I don't have,a specific rule I'm not I had one on the,drive over here not in the car I wasn't,driving I'm not I don't ever drink beer,and I don't do not drink and drive,whatever you do okay I don't care how,light and refreshing the beer is lastly,the commercial shows credibility through,Neil Patrick Harris as he has tempted to,take a sip of the beer but can't do to,commercial regulations so it makes a,stink face and the commercial ends,Oh,immediately in this commercial we can,see the pathos in the sad situation,between this girl and her dog there at a,vet office and the girl seems to be,saying her goodbyes to her friend,now the commercial has begun to go back,in time and we can see the close,relationship between the girl and the,dog and any consumer who has had a pet,can identify with this type of,friendship as the commercial progresses,we can see how the dog has been there,for the girl through all of her,milestones big and small and how their,friendship has grown over the years we,also begin to notike that the family has,used the same car for all this time - at,this point we can recognize that the dog,represents the loyalty and timeless,memories that can be found in this car,which is being advertised,during the scene the young girl snuggles,her new puppy's nose and names her Maddy,it then shifts back to the present when,the girls in the vet's office with her,dog for the final moments this,heart-wrenching scene brings out the,sympathy from the consumer and the final,blow from the commercial hits when it,says the best friend for life's journey,and it becomes a car commercial,last year the US alone used over 39,billion plastik bottles of water this,commercial immediately starts using,logos as it begins with a fact that's,enough to stretch around the earth over,190 times the commercial now emphasizes,the fact to maximize the impact of it on,the consumer by saying how the number of,plastik bottles compared to the size of,the earth each Brita filter can take up,to 300 of those bottles out of the,equation this commercial now ends with,one last fact about how the Brita filter,can take up to 300 plastik bottles out,of the equation which is meant to cause,a consumer to think that purchasing this,filter will cause them to make a,difference in the world it's a small,step that can make a big difference,you

Try NOT to cry! (Saddest commercial ever!)

oh please just watch something or play,again,[Music],the sign is on throughout the iPad,daddy downloaded some movies for you,[Music],[Music],[Music],because I'm in put a movie on for you,know this is grandpa so sad yes I keep,busy and don't annoy leave it make sure,you clean that up take picture who's,that that's Barry grandpa,hey miss her Oh dad I iron t-shirt for,you thank you would you like me to help,you pack the stuff away,no dad girls come on let's go downstairs,and watch something rather needs me,we'll just be in the kitchen everybody,else at the golf course feels the same,[Music],if you wake us up before 6 o'clock I'm,opening all the presents for all of you,ha ha girls just happen what is this,Nana,[Music],do this oh look she's right there,absolutely brilliant buff me thank you,[Music],you

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Pathos, Ethos, Logos Commercials

quiet,and action let's get one thing straight,i never tell you to drink sprite even if,i was in a commercial for sprite,which i am or you were watching it which,you are,i would tell you to drink it no matter,what that cute car says,brian man sad no even if you just eating,tacos with extra hot sauce,and you were holding an extra cold,sprite and for some reason you're,waiting for me to tell you to drink it,i still wouldn't tell you to drink that,thirst quenching sprite,even if this were a metaphor about,sprite and i was toking about sprite,and little yachty here was paid by,sprite to write lyrics about sprites,and even if all these cool influencer,people were holding one i still wouldn't,tell you to drink a cool crisp,refreshing lemon lime sprite,i'd ask you you want a sprite,[Music],this is the home you're gonna grow up,[Music],in this small house together we have,grown,made our family made us all a home,[Music],in this small house bursting at the,seams,with our history and sweet memories,you make it a home we help you protect,it,travelers it's better under the umbrella,yes your honor um this window,had you ever gotten a perm before yes,how many would you say two a year since,i was 12.,you do the math you know a girl in my,sorority tracy marcinko got a perm once,we all tried to tok her out of it girls,weren't a good look for her,she didn't have your bone structure,but thankfully that same day she entered,the beta delta pie wet t-shirt contest,where she was completely hosed down from,head to toe,objection why is this relevant,oh i have a point i promise then make it,yes um chunny why is it that tracy,marcinko's curls were ruined when she,got hosed down,because they got wet exactly because,isn't it the first cardinal rule of,per-maintenance that you're forbidden to,wet your hair for at least 24 hours,after getting a perm,at the risk of deactivating the ammonium,thyglocalate,yes and wouldn't somebody who's had say,30 perms before in their life be well,aware of this rule,and if in fact you weren't washing your,hair as i suspect you weren't because,your curls are still intact,wouldn't you have heard the gunshot and,if in fact you had heard the gunshot,brook wyndham wouldn't have had time,to hide the gun before you got,downstairs which would mean that you,would have had to have found,mrs windham with a gun in her hand to,make your story plausible,isn't that right she's my age did she,tell you that,how would you feel if your father,married someone who was your age you,however had time to hide the gun didn't,you chutney,after you shot your father i didn't mean,to shoot him i thought it was you,walking through the door,order order order,oh my god oh my god oh my god,bailiff take the witness into custody,where she will be charged

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The 10 Popular Commercials of 2022 ( so far )

my fellow gods the dark skies have,spoken it is time for susan i to retire,but where will you go,zeus,sorry loose i need a charge in this,oh,thanks,[Music],i'm heading out don't forget to take,peggy for a walking what,yo zeus ah a little juice,that's it i'm done with this place,we'll see about that,everything okay out there baby,yeah,oh peggy a little walk,i figure you could use a little picnia,all electric all electric,the bmw ix,electricity in its ultimate form,bmw the ultimate electric driving,machine,[Music],nice ride want to give it a spin,coffee's enough excitement for me come,on,[Music],very nice,catherine,what the hell hey,all right is that eugene levy,[Music],well cock-a-doodle-doo,watch the coffee,[Applause],i'll drive,shotgun,[Music],ah,yes oh baby baby but baby baby,baby baby but baby baby,nope,[Applause],[Music],mcdonald's may i take your order hi can,i get a,oh,can i get a okay get in the mcdonald's,can i get off can i get a yeah,[Music],[Applause],hey can i get a,10 piece chicken mcnuggets and what,sauce would you like with that,playoff time baby games snacks drinks i,mean what else can you ask for bro,really hey pass me a pepsi,i mean can you drink any louder that's,how i drink loud like that drink loud i,like to enjoy it toss me some ways,did you eat any louder it's normal to,eat loud drinking loud makes no sense,peyton eli road trip to a super bowl,hard pass playoffs are on you're paying,for that door by the way i got a bus the,bus has got a bus let's go home can we,go see the bus,what up eli make your cruise i miss you,buddy i miss you too man super bowl baby,let's go we're not going i'm going to,get more chips and drinks do not leave,this room i got you i got you,whoa,here we go are you kidding me,tiknically i didn't leave the room i'm,polar mom after i finish these chips,how much longer you drive weird plus are,we there yet no,hey bus we got to pull over for some,more chips and drinks oh you got it hey,guys look who i found bradshaw hey guys,got room for one more got doritos got,mountain dew,do we really want to bring him it might,start to feel crowded i mean maybe if,you had a little oh please don't i know,you don't say it,i love me some salsa all right i got an,idea,we got one seat left and it's special,just for you let's do it,is like a convertible itself a whole lot,better,[Music],[Music],[Music],do you remember,december 14th,when we try to be everything,they remember,all of the things,we promised to each other,[Music],how can i trust my judgment when my,heart's in the pavement screaming please,please love me love,[Music],me please,[Music],300 million years ago there was no,africa,asian,americas,or europe,[Music],just one big super continent,pangaea,and today there is still a force,connecting those divided by distance,reversing millions of years of rifting,making far,feel close,bringing bear,to here,turkish allies,barbie really wants this dream house,it's got stunning views and a slide,barbie's ready for fun so cool and,barbie found out about this dream house,with an alert from rocket homes,she did well it's a super competitive,market everyone wants to buy the dream,house better off a betty i'll go 10 over,asking cash over carl street cash house,super skipper let's,you vultures you're gonna start a,bidding war this is less than ideal oh,no,don't worry barbie has a verified,approval that shows her finances are,backed by rocket mortgage so barbie wins,but we need a house oh i found a,fixer-upper castle on rocket homes,it has good bones but really bad,neighbors,i like his vibe get your dream house all,in one place with rocket homes and,rocket mortgage for a better way to find,and finance rocket can thanks for,helping no problem it's good for my,glutes,people are wondering,she's never been sharper this basketball,star married himself in 1996. who is,dennis roberts correct,she's sleeping better than ever which,the paparazzi aren't thrilled about,she's even more productive trading duis,for diy the verdict is,gorgeous maybe it's not what's gotten,into lens it's what lindsay's gotten,into hey william planet fitness get,glowing and feel spectacular,[Music],[Music],oh,[Music],[Music],no no,[Music],closing time get out please,stop playing please,let's go folks come on let's go,[Music],[Applause],[Music],[Music],you

Ethos, Pathos & Logos

How do you persuade someone to see things,YOUR way?,The Greek philosopher Aristotle had,some good ideas on how to persuade people.,Among his most powerful tikniques,were what he called the three appeals,designed to ask an audience to believe his argument.,Aristotle called these three appeals,Ethos, Pathos, and Logos.,Ethos appeals to the audience by asking them,to trust the person making the argument.,Pathos appeals to the audience’s emotions,,asking them to believe because they care.,Logos appeals to the audience’s,sense of logic and rationality, asking them to believe,because the argument makes sense.,Using the appeals can make your writing,or speaking more persuasive.,And if you can spot them when they are being used,or misused— by others,,you can also protect yourself against manipulation.,Let’s examine the three appeals more closely.,First up: Ethos,One way to win over a skeptikal audience is,to convince them that you’re trustworthy,,knowledgeable, and well meaning.,You can build ethos by referencing relevant experience,by explaining your credentials,,or even by using good sources,to show that you know your subject.,When presenting, dressing and speaking professionally,will boost your audience’s confidence in you.,When writing, making sure your documents,have a professional tone,and are error-free can also enhance your ethos.,Next, we’ll address Pathos: the appeal to emotion.,Many popular movies, books,,and songs appeal to emotion.,These appeals often engage positive emotions,like joy or hope,,but other times . . .,No,,no please,Pathos can engage negative emotions as well;,however, in academic writing, a simple tug on the,heartstrings won’t suffice.,To use pathos effectively,,incorporate vivid imagery and intentionally emotional,and impactful adjectives and verbs.,Academics can support their,arguments most effectively with Logos—,an appeal to logic and rationality—,by building an argument with,facts, figures, and well-thought out reasoning,By appealing to the audience with logic,,you draw your conclusions as rational,,rendering the opposition less persuasive,,sometimes even as “irrational.”,Not all conclusions are easy to prove, though,,and the responsibility falls on you,to make the case and convince the audience.,While many arguments rely on,one or two of these methods,,some of the most effective,use a combination of all three.,The most important aspect of persuasive writing,is to create a credible line of thought for,your message that audiences will follow;,if you do it carefully, they very well might,arrive at the same conclusion.,For more information on persuasive,writing and speaking,,visit our website at,writingcenter.tamu.edu.

Ethos, Pathos, and Logos examples

ghost is persuading by Preda bility as a,speaker,let's get one thing straight I never,tell you to drink sprite even if I was,in a commercial for sprite which I am or,you were watching it what you are I,would tell you to drink it no matter,what that cute car says no even if you,just eating tacos with extra hot sauce,you were holding an extra cold sprite,and for some reason we're waiting for me,to tell you to drink it I still wouldn't,tell you to drink that thirst-quenching,sprite even if this were a metaphor,about sprite and I was toking about,sprite and literally out of here is pay,my sprite to write lyrics the boss spray,and even if all these cool influencer,people were holding one I still wouldn't,tell you to drink a cool crisp,refreshing lemon lime sprites I'd ask,you you want a sprite,[Music],you're gonna grow up,[Music],made a breaking stone in this house,together we made a family,[Music],in this one,[Music],bursting at the seams,this window did you ever gotten a card,before yes how many would you say to a,year since I was 12 you do the math you,know a girl and my sorority Tracy,Marcinko got a perm once we all tried to,tok her out of it,curls weren't a good look for her she,didn't have your bone structure but,thankfully that same day she entered the,Beta Delta Pi wet t-shirt contest where,she was completely hosed down from head,to toe objection why is this relevant oh,I have a point I promise then make it um,chutney why is it the Tracy Mar sink,those curls were ruined when she got,hose down because they got wet exactly,because isn't it the first cardinal rule,of pur maintenance that you're forbidden,to wet your hair for at least 24 hours,after getting a perm at the risk of,deactivating the ammonium cyclically yes,and wouldn't somebody who's had say 30,perms before in their life be well aware,of this rule and if in fact you weren't,washing your hair as I suspect you,weren't because your curls are still,intact wouldn't you have heard the,gunshot and if in fact you had heard the,gunshot Brooke Windham wouldn't have had,time to hide the gun before you got,downstairs which would mean that you,would have had to have found mrs.,Windham with a gun in her hand to make,your story plausible isn't that right,she's my age did she tell you that how,would you feel if your father married,someone who was your age you however had,time to hide the gun didn't you chutney,after you shot your father I didn't mean,to shoot him,order