Amazon Product Listing Tutorial 2022 - Jungle Scout Listing Builder
Published on: December 2 2022 by Tatiana James
Amazon Product Listing Tutorial 2022 - Jungle Scout Listing Builder
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Table of Contents About Amazon Product Listing Tutorial 2022 - Jungle Scout Listing Builder
Amazon Product Listing Tutorial 2022 - Jungle Scout Listing Builder
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00:00:00 | 00:00:03 | hey everyone welcome back I'm Tatiana |
00:00:02 | 00:00:06 | and in today's video we're gonna be |
00:00:03 | 00:00:09 | toking about listing optimization how |
00:00:06 | 00:00:10 | to completely optimize your Amazon |
00:00:09 | 00:00:13 | listing so that you can convert |
00:00:10 | 00:00:16 | potential customers into real customers |
00:00:13 | 00:00:18 | now this is really important and |
00:00:16 | 00:00:20 | sometimes people don't know how to |
00:00:18 | 00:00:22 | optimize their Amazon listings and don't |
00:00:20 | 00:00:25 | know why it's so important but your |
00:00:22 | 00:00:28 | Amazon listing is equivalent to what |
00:00:25 | 00:00:29 | product packaging is to retail it can be |
00:00:28 | 00:00:32 | the difference between someone walking |
00:00:29 | 00:00:34 | by your product in the aisle passing by |
00:00:32 | 00:00:36 | it and not even notiking it versus |
00:00:34 | 00:00:38 | someone you know attracted to that |
00:00:36 | 00:00:39 | product packaging picking up that |
00:00:38 | 00:00:42 | product and later and buying that |
00:00:39 | 00:00:44 | product so your Amazon listing is |
00:00:42 | 00:00:45 | equally as important and so we want to |
00:00:44 | 00:00:47 | make sure that we take the time to |
00:00:45 | 00:00:50 | optimize our listing because I know how |
00:00:47 | 00:00:52 | hard you guys work to find amazing |
00:00:50 | 00:00:55 | products to put so much effort into your |
00:00:52 | 00:00:57 | product quality your branding and you |
00:00:55 | 00:00:59 | know all of that can be for nothing if |
00:00:57 | 00:01:00 | you have not yet optimized your listing |
00:00:59 | 00:01:04 | because your listings what's going to |
00:01:00 | 00:01:07 | help you to rank yourself better on the |
00:01:04 | 00:01:08 | search Amazon search rank and it's gonna |
00:01:07 | 00:01:11 | help you again converting those |
00:01:08 | 00:01:14 | potential customers into real customers |
00:01:11 | 00:01:15 | so for this today I hadn't been a |
00:01:14 | 00:01:19 | special guest |
00:01:15 | 00:01:20 | I had Carrie here who is an Amazon |
00:01:19 | 00:01:23 | seller herself has been selling for a |
00:01:20 | 00:01:25 | number of years now and she is also the |
00:01:23 | 00:01:27 | training and content leader at jungle |
00:01:25 | 00:01:29 | scout Carrie thank you so much for being |
00:01:27 | 00:01:31 | here today welcome so excited to share |
00:01:29 | 00:01:33 | all of my knowledge with you today and |
00:01:31 | 00:01:34 | help people you know optimize your |
00:01:33 | 00:01:36 | listings and make sure they can turn |
00:01:34 | 00:01:38 | those lookers into the customers |
00:01:36 | 00:01:40 | definitely and you've had so much |
00:01:38 | 00:01:41 | experience yourself you were just |
00:01:40 | 00:01:44 | sharing that you've you've created |
00:01:41 | 00:01:45 | hundreds of Amazon listings yourself so |
00:01:44 | 00:01:48 | you definitely have that experience and |
00:01:45 | 00:01:50 | you know what converts and what doesn't |
00:01:48 | 00:01:51 | what are the most important points in |
00:01:50 | 00:01:54 | the listing and what which ones are not |
00:01:51 | 00:01:56 | as important so you are gonna share all |
00:01:54 | 00:02:00 | of those secrets with us today so thank |
00:01:56 | 00:02:02 | you yeah excited yeah so maybe we'll |
00:02:00 | 00:02:04 | start by sharing you know why is it so |
00:02:02 | 00:02:06 | important because some people feel like |
00:02:04 | 00:02:08 | yeah a list seems just olicity and just |
00:02:06 | 00:02:10 | put some product images up you know a |
00:02:08 | 00:02:11 | title and that's it |
00:02:10 | 00:02:13 | but there's a lot more to it than that |
00:02:11 | 00:02:16 | so maybe from your experience share why |
00:02:13 | 00:02:18 | it's important yeah definitely um you |
00:02:16 | 00:02:20 | want to basically put as many relevant |
00:02:18 | 00:02:23 | keywords in your listing as possible |
00:02:20 | 00:02:24 | because you want to attract as many of |
00:02:23 | 00:02:26 | the right buyers to your listing it's |
00:02:24 | 00:02:28 | really really important I've seen a lot |
00:02:26 | 00:02:29 | of people they'll kind of keyword stuff |
00:02:28 | 00:02:31 | and put keywords in there that are kind |
00:02:29 | 00:02:33 | of sort of what could be related to |
00:02:31 | 00:02:34 | their product but not really and not |
00:02:33 | 00:02:37 | really actually hurts you you want to |
00:02:34 | 00:02:38 | use relevant keywords that would attract |
00:02:37 | 00:02:40 | the type of buyer that would actually |
00:02:38 | 00:02:42 | purchase your product so that's gonna |
00:02:40 | 00:02:43 | help your conversion rates it's gonna |
00:02:42 | 00:02:45 | help your rank it's gonna help basically |
00:02:43 | 00:02:47 | just boost your sales which is our |
00:02:45 | 00:02:49 | ultimate goal right is to make as many |
00:02:47 | 00:02:51 | sales as possible so I'm gonna show you |
00:02:49 | 00:02:53 | how to find some relevant keywords today |
00:02:51 | 00:02:56 | and put them into your listing in a way |
00:02:53 | 00:02:59 | that's great for a customer but also is |
00:02:56 | 00:03:02 | see it searchable by the a nine |
00:02:59 | 00:03:04 | Amazon's algorithm so yeah yeah that's |
00:03:02 | 00:03:05 | great and that's a really good point |
00:03:04 | 00:03:07 | because when we tok a lot about keyword |
00:03:05 | 00:03:09 | research and sometimes people feel like |
00:03:07 | 00:03:10 | well the more the merrier you know the |
00:03:09 | 00:03:12 | more keywords they can throw in there |
00:03:10 | 00:03:15 | the better but like you said that it can |
00:03:12 | 00:03:17 | actually hurt you because of someone you |
00:03:15 | 00:03:19 | know if your product is you know a pink |
00:03:17 | 00:03:22 | iPhone case and you put the keyword |
00:03:19 | 00:03:24 | black iPhone case and someone clicks on |
00:03:22 | 00:03:25 | your listing because they're searching |
00:03:24 | 00:03:27 | for a black iPhone case but then they |
00:03:25 | 00:03:29 | don't buy your product that actually |
00:03:27 | 00:03:32 | ends up hurting you more right yeah |
00:03:29 | 00:03:35 | exactly yeah so yeah definitely and I |
00:03:32 | 00:03:36 | don't like people realize it and even as |
00:03:35 | 00:03:38 | a customer I've looked on Amazon |
00:03:36 | 00:03:39 | listings and I can see all these |
00:03:38 | 00:03:41 | keywords and Iconia and they're just |
00:03:39 | 00:03:43 | hurting themselves so yeah I'm happy |
00:03:41 | 00:03:44 | sure how to do it correctly today okay |
00:03:43 | 00:03:48 | great and and you're gonna be sharing |
00:03:44 | 00:03:51 | jungle scouts new listing builder tool |
00:03:48 | 00:03:52 | which is incredible I'm excited that you |
00:03:51 | 00:03:54 | guys get to see this new tool because |
00:03:52 | 00:03:57 | sometimes listing building a listing and |
00:03:54 | 00:03:59 | optimizing it can be a bit overwhelming |
00:03:57 | 00:04:00 | you're not really sure what to optimize |
00:03:59 | 00:04:02 | so this just makes the whole process |
00:04:00 | 00:04:04 | easier so if you don't mind let's dive |
00:04:02 | 00:04:07 | into that alright awesome so I'm gonna |
00:04:04 | 00:04:09 | just share my screen |
00:04:07 | 00:04:12 | hold on justike we love screen shares on |
00:04:09 | 00:04:14 | this channel yes awesome yeah I'm gonna |
00:04:12 | 00:04:19 | do wat two for you so let me just pull |
00:04:14 | 00:04:21 | up my awesome so this is when you log |
00:04:19 | 00:04:22 | into jungle scout this is keyword scout |
00:04:21 | 00:04:23 | and so I'm gonna actually take you from |
00:04:22 | 00:04:25 | start to |
00:04:23 | 00:04:27 | finish starting with keyword research |
00:04:25 | 00:04:30 | and then going into building your actual |
00:04:27 | 00:04:31 | listing and the keyword research is the |
00:04:30 | 00:04:33 | most important part and I think a lot of |
00:04:31 | 00:04:35 | people really skip over this because by |
00:04:33 | 00:04:36 | the time you've found your product |
00:04:35 | 00:04:37 | you've sourced that you've done all this |
00:04:36 | 00:04:39 | work for branding like you were saying |
00:04:37 | 00:04:41 | some people are like okay I'm just gonna |
00:04:39 | 00:04:43 | throw it up there and and you know get |
00:04:41 | 00:04:45 | some good images good images are super |
00:04:43 | 00:04:47 | important too but you also want to make |
00:04:45 | 00:04:48 | sure you've got those keywords in there |
00:04:47 | 00:04:50 | they're really important as well so that |
00:04:48 | 00:04:53 | people can find your product organically |
00:04:50 | 00:04:55 | so I'm gonna actually use the term yoga |
00:04:53 | 00:04:57 | mats as an example so I'm gonna just |
00:04:55 | 00:04:58 | first do a search the cool thing about |
00:04:57 | 00:05:00 | this is you can actually choose all |
00:04:58 | 00:05:02 | these different markets first of all so |
00:05:00 | 00:05:03 | if you're selling in the UK you you |
00:05:02 | 00:05:05 | would select the UK or Germany or |
00:05:03 | 00:05:07 | wherever it's gonna bring up relevant |
00:05:05 | 00:05:09 | keywords for that market because they're |
00:05:07 | 00:05:12 | different keywords for each marketplace |
00:05:09 | 00:05:14 | so a keyword that would be relevant in |
00:05:12 | 00:05:17 | Canada may not be relevant in the UK |
00:05:14 | 00:05:18 | yeah exactly yeah so it'll be it'll be a |
00:05:17 | 00:05:19 | little different for each one of those |
00:05:18 | 00:05:21 | so I'm gonna choose the US because |
00:05:19 | 00:05:23 | that's where most people sell this where |
00:05:21 | 00:05:25 | I sell and that's where I'm most |
00:05:23 | 00:05:28 | familiar so I'm gonna just type in the |
00:05:25 | 00:05:31 | term yoga mat and I'll get a bunch of |
00:05:28 | 00:05:32 | results and when I first started doing |
00:05:31 | 00:05:34 | this a few years ago you would start |
00:05:32 | 00:05:37 | typing yoga mat and be like green yoga |
00:05:34 | 00:05:39 | mat blue yoga mat big yoga mat and |
00:05:37 | 00:05:41 | nothing really that would help you kind |
00:05:39 | 00:05:43 | of expand your thought process of what |
00:05:41 | 00:05:45 | other types of relevant keywords were |
00:05:43 | 00:05:48 | there but with jungle Scout they have |
00:05:45 | 00:05:50 | this really intelligent search that |
00:05:48 | 00:05:52 | allows you to see all kinds of very |
00:05:50 | 00:05:55 | relevant keywords so for example you've |
00:05:52 | 00:05:57 | got exercise mat okay god um you got |
00:05:55 | 00:05:59 | let's see here sick yoga mat there's all |
00:05:57 | 00:06:02 | these different types of keywords that |
00:05:59 | 00:06:04 | are very relevant that now can actually |
00:06:02 | 00:06:07 | extract and it'll help you with your |
00:06:04 | 00:06:08 | listing so that to me is really exciting |
00:06:07 | 00:06:11 | too because I've been in this game for a |
00:06:08 | 00:06:13 | few years and having these is just such |
00:06:11 | 00:06:16 | a game changer so you can really expand |
00:06:13 | 00:06:18 | your reach with relevant keywords so |
00:06:16 | 00:06:20 | this is the first thing you can you can |
00:06:18 | 00:06:22 | hit this little arrow and you can see |
00:06:20 | 00:06:24 | search volume over time this is really |
00:06:22 | 00:06:26 | good just to see okay is this still |
00:06:24 | 00:06:28 | continuously selling over time it's |
00:06:26 | 00:06:29 | great for product research and all kinds |
00:06:28 | 00:06:31 | of things because if you see kind of |
00:06:29 | 00:06:32 | going down you can be like well people |
00:06:31 | 00:06:33 | aren't really searching for this term is |
00:06:32 | 00:06:36 | this trending down |
00:06:33 | 00:06:37 | but yeah that's a really great aspect of |
00:06:36 | 00:06:40 | it just shows you the trends with the |
00:06:37 | 00:06:43 | coronavirus obviously we've got huge up |
00:06:40 | 00:06:45 | table and exercise equipment so for 30 |
00:06:43 | 00:06:48 | days and 90 days you can see how it's |
00:06:45 | 00:06:51 | it's just going is booming but yeah this |
00:06:48 | 00:06:53 | I what I really always I look at is the |
00:06:51 | 00:06:55 | search volume something you can also do |
00:06:53 | 00:06:57 | I used to kind of filter this manually |
00:06:55 | 00:06:59 | you can filter down the word count so if |
00:06:57 | 00:07:00 | you wanted to just look at longtail |
00:06:59 | 00:07:01 | keywords you could put a minimum of |
00:07:00 | 00:07:03 | maybe two or three right there so you |
00:07:01 | 00:07:05 | can you see the longtail keywords which |
00:07:03 | 00:07:07 | is you know the keywords that are more |
00:07:05 | 00:07:10 | than more than one word and then you |
00:07:07 | 00:07:12 | could also filter down with the exact |
00:07:10 | 00:07:13 | match so a lot of times I used to go see |
00:07:12 | 00:07:15 | I would download spreadsheets and then |
00:07:13 | 00:07:17 | delete all the you know all the works |
00:07:15 | 00:07:19 | that were a thousand or less but now you |
00:07:17 | 00:07:21 | can just you can actually just filter it |
00:07:19 | 00:07:23 | out by just putting a minimum of a |
00:07:21 | 00:07:26 | thousand searches per month so you can |
00:07:23 | 00:07:28 | only see those kind of higher volumes or |
00:07:26 | 00:07:29 | if you wanted to go for the lower volume |
00:07:28 | 00:07:31 | ones then to start out that way you |
00:07:29 | 00:07:33 | could you can filter out that way so you |
00:07:31 | 00:07:35 | can really get creative and filtering |
00:07:33 | 00:07:37 | down your keywords based on what what |
00:07:35 | 00:07:40 | kind of words you want to target mm-hmm |
00:07:37 | 00:07:42 | so I really like the that's a new thing |
00:07:40 | 00:07:45 | in jungle Scout right now you can filter |
00:07:42 | 00:07:48 | these down how many keywords would you |
00:07:45 | 00:07:49 | kind of aim for you know for putting in |
00:07:48 | 00:07:52 | your listing is there a set number of |
00:07:49 | 00:07:54 | keywords that you want to add in it I |
00:07:52 | 00:07:56 | don't usually have a number but I |
00:07:54 | 00:07:58 | actually go through each one of these |
00:07:56 | 00:08:00 | manually I'm actually launching a new |
00:07:58 | 00:08:02 | product in June and I've been spending a |
00:08:00 | 00:08:06 | lot of time I go through each one and |
00:08:02 | 00:08:07 | look at each each word and check off the |
00:08:06 | 00:08:10 | ones I think are gonna be relevant for |
00:08:07 | 00:08:11 | my listing and I'll show you how to |
00:08:10 | 00:08:13 | deduplicate a lot of these words but you |
00:08:11 | 00:08:15 | can deduplicate them and you'll notike |
00:08:13 | 00:08:17 | that maybe even though you have a lot of |
00:08:15 | 00:08:20 | phrases you have only like a smaller |
00:08:17 | 00:08:21 | number of words really fit a lot into |
00:08:20 | 00:08:24 | your listing a lot more than you think |
00:08:21 | 00:08:26 | now it's interesting else oh is that |
00:08:24 | 00:08:28 | that guy am yoga mat so I guess that |
00:08:26 | 00:08:32 | would be a brand name potentially so |
00:08:28 | 00:08:33 | that's probably the guy yes that's a |
00:08:32 | 00:08:35 | brand name would you want to add that |
00:08:33 | 00:08:38 | cheerless scene or is that gonna hurt |
00:08:35 | 00:08:40 | you know I would yeah you wanna make |
00:08:38 | 00:08:43 | sure not to put any brand names and your |
00:08:40 | 00:08:44 | listing I actually had I was flagged for |
00:08:43 | 00:08:47 | a word that I didn't realize was |
00:08:44 | 00:08:49 | but it is because it's something that we |
00:08:47 | 00:08:51 | use a term that we use all the time for |
00:08:49 | 00:08:52 | that partikular item so you gotta be |
00:08:51 | 00:08:54 | careful with that because you will get |
00:08:52 | 00:08:56 | your listing taken down if you use |
00:08:54 | 00:08:58 | somebody else's brand name and you know |
00:08:56 | 00:09:00 | either your listing or in the backend |
00:08:58 | 00:09:01 | search terms I think we used to do that |
00:09:00 | 00:09:03 | a lot we use to kind of sneak them in |
00:09:01 | 00:09:06 | there but it's they will you'll take |
00:09:03 | 00:09:08 | down your listing so yeah no you know |
00:09:06 | 00:09:10 | not check any of those so I would |
00:09:08 | 00:09:12 | usually go through all of these and |
00:09:10 | 00:09:14 | check off the ones that are not relevant |
00:09:12 | 00:09:16 | but to save time I'm just gonna actually |
00:09:14 | 00:09:18 | show you how to create keyword lists so |
00:09:16 | 00:09:20 | I'm just gonna check all of these and |
00:09:18 | 00:09:22 | that all of these are let's just say I |
00:09:20 | 00:09:23 | want all these words I'm gonna create a |
00:09:22 | 00:09:26 | keyword list that I'm gonna use for |
00:09:23 | 00:09:28 | building my listing and so I'm gonna hit |
00:09:26 | 00:09:31 | this plus button and we hit create a new |
00:09:28 | 00:09:34 | listing and then I'm going to create a |
00:09:31 | 00:09:36 | yoga mat I also notiked some misspelled |
00:09:34 | 00:09:38 | words which are also great key words |
00:09:36 | 00:09:39 | sometimes you wouldn't think of it but I |
00:09:38 | 00:09:41 | just saw you know someone spelled |
00:09:39 | 00:09:43 | exercise wrong but apparently many |
00:09:41 | 00:09:45 | people spell exercise wrong yeah and I |
00:09:43 | 00:09:51 | was even going back and forth like Matt |
00:09:45 | 00:09:54 | ma TM ET tee so yeah you can you know |
00:09:51 | 00:09:55 | search both and I'm sure you'll find you |
00:09:54 | 00:09:58 | know both you know a lot of great |
00:09:55 | 00:10:00 | keywords from both um so that's one way |
00:09:58 | 00:10:01 | to do it that's why I've created my |
00:10:00 | 00:10:04 | initial keyword list but one of my |
00:10:01 | 00:10:07 | favorite things to do is actually go |
00:10:04 | 00:10:10 | onto Amazon and look at the search so I |
00:10:07 | 00:10:14 | advise a joga man and I find all of |
00:10:10 | 00:10:15 | these these keywords I like to go in and |
00:10:14 | 00:10:18 | steal the keywords from some of the top |
00:10:15 | 00:10:20 | sellers to see what they're you know |
00:10:18 | 00:10:21 | what they're selling basically what |
00:10:20 | 00:10:23 | keywords they're attracting buyers with |
00:10:21 | 00:10:25 | so that's kind of been one of the things |
00:10:23 | 00:10:27 | I've done all along and so I'm gonna |
00:10:25 | 00:10:29 | just click on this and I'm actually |
00:10:27 | 00:10:32 | gonna take that Aysen in your reverse |
00:10:29 | 00:10:35 | Aysen search so there's a few ways you |
00:10:32 | 00:10:38 | can get basin it's in in the URL up here |
00:10:35 | 00:10:40 | or you can scroll down and you can find |
00:10:38 | 00:10:43 | it in the product information product |
00:10:40 | 00:10:46 | details right here there's and that is |
00:10:43 | 00:10:47 | the keyword that there that's the that's |
00:10:46 | 00:10:49 | the number that every single product on |
00:10:47 | 00:10:53 | Amazon gets to identify that partikular |
00:10:49 | 00:10:56 | product so I'm gonna go into my search |
00:10:53 | 00:10:58 | and I'm just going to put that Aysen in |
00:10:56 | 00:11:01 | there and hit paste and then I'm gonna |
00:10:58 | 00:11:03 | pull up a bunch of keywords that that |
00:11:01 | 00:11:06 | partikular listing is oh this is really |
00:11:03 | 00:11:08 | great because I know I used to go to at |
00:11:06 | 00:11:09 | individual Amazon listings the best |
00:11:08 | 00:11:12 | sellers and I would just scan the |
00:11:09 | 00:11:13 | listing visually and just manually write |
00:11:12 | 00:11:15 | down the keywords that I saw but this is |
00:11:13 | 00:11:17 | gonna be way more accurate yeah I used |
00:11:15 | 00:11:19 | to do that to it the tools it just |
00:11:17 | 00:11:22 | becomes so much more helpful and it |
00:11:19 | 00:11:23 | saves you so much time so I love that |
00:11:22 | 00:11:26 | yeah and so you can add these keywords |
00:11:23 | 00:11:28 | to your list by just done searching that |
00:11:26 | 00:11:31 | yoga mat let's see if I can find it |
00:11:28 | 00:11:36 | where did it go I saw here list |
00:11:31 | 00:11:39 | oh no so many lists because giving us |
00:11:36 | 00:11:41 | all ideas say I've got yoga mat wanting |
00:11:39 | 00:11:44 | yoga mat - there we go |
00:11:41 | 00:11:46 | okay so then so that's one thing you can |
00:11:44 | 00:11:48 | do and something new that we just added |
00:11:46 | 00:11:50 | and I'm super excited to share with you |
00:11:48 | 00:11:54 | is you can actually take multiple Aysen |
00:11:50 | 00:11:57 | so I pre-populated a bunch of aces here |
00:11:54 | 00:12:00 | you can do up to 9a since and I'm going |
00:11:57 | 00:12:02 | to put them in the search here and then |
00:12:00 | 00:12:04 | I'm just gonna hit search okay and I'm |
00:12:02 | 00:12:06 | gonna just pretend like this first one |
00:12:04 | 00:12:09 | is my listing so you want to click on |
00:12:06 | 00:12:11 | whatever you can click on whatever |
00:12:09 | 00:12:13 | Aysen is yours so that you have that |
00:12:11 | 00:12:15 | reference okay this is my listing so |
00:12:13 | 00:12:17 | you're gonna get all the keywords that |
00:12:15 | 00:12:22 | all those asons are indexing for but if |
00:12:17 | 00:12:23 | we scroll over we can also see some more |
00:12:22 | 00:12:26 | ranking information so you can actually |
00:12:23 | 00:12:29 | see your organic rank so if you scroll |
00:12:26 | 00:12:32 | down it'll show you your rank for that |
00:12:29 | 00:12:33 | partikular keyword right here so I this |
00:12:32 | 00:12:35 | would basically mean that your second in |
00:12:33 | 00:12:36 | the search when you search for the term |
00:12:35 | 00:12:39 | let see what that is |
00:12:36 | 00:12:42 | exercise with yeah exercise mat the |
00:12:39 | 00:12:46 | misspelling yeah I misspelled mention |
00:12:42 | 00:12:48 | there's a lot of those yes you can that |
00:12:46 | 00:12:51 | that's really helpful just to kind of |
00:12:48 | 00:12:54 | see an overall view but then also this |
00:12:51 | 00:12:56 | is organic ranking Masons so out of |
00:12:54 | 00:12:58 | those eight or nine that you put on |
00:12:56 | 00:13:00 | there these are how many are ranking for |
00:12:58 | 00:13:02 | that keyword so there's a few things |
00:13:00 | 00:13:05 | that you can do with that so if you go |
00:13:02 | 00:13:08 | to filters in advanced filters you can |
00:13:05 | 00:13:09 | actually put a minimum organic ranking |
00:13:08 | 00:13:10 | Aysen so if I wanted to see okay I |
00:13:09 | 00:13:12 | wouldn't |
00:13:10 | 00:13:13 | see words that have a minimum of four of |
00:13:12 | 00:13:14 | those products that are ranking for that |
00:13:13 | 00:13:17 | keyword so I can see kind of where all |
00:13:14 | 00:13:19 | my competitors are going and where where |
00:13:17 | 00:13:22 | the traffic is coming from so I mean you |
00:13:19 | 00:13:26 | just maybe hit four and then hit apply |
00:13:22 | 00:13:29 | and then it's it's gonna filter it |
00:13:26 | 00:13:31 | down and show me all of the words that |
00:13:29 | 00:13:35 | basically only have four four or more of |
00:13:31 | 00:13:36 | those competitors on there so I scroll |
00:13:35 | 00:13:39 | back over you can see these are all four |
00:13:36 | 00:13:41 | above so there's at least four of these |
00:13:39 | 00:13:43 | asons ranking for that keyword and so |
00:13:41 | 00:13:45 | you know the higher the number the more |
00:13:43 | 00:13:46 | relevant you will probably see that that |
00:13:45 | 00:13:48 | keyword is because you're gonna see that |
00:13:46 | 00:13:50 | your competitors are also going after |
00:13:48 | 00:13:52 | that keyword another thing that I |
00:13:50 | 00:13:55 | thought about is you can actually do an |
00:13:52 | 00:13:57 | opposite thing is you can actually maybe |
00:13:55 | 00:13:59 | say a maximum of four they're ranking |
00:13:57 | 00:14:00 | for that keyword and then hit apply and |
00:13:59 | 00:14:03 | see if there are any keywords that your |
00:14:00 | 00:14:05 | competitors are not ranking for that you |
00:14:03 | 00:14:07 | you're like wow everybody's missed this |
00:14:05 | 00:14:09 | is a golden opportunity you can look at |
00:14:07 | 00:14:11 | the search volume and say wow this has a |
00:14:09 | 00:14:12 | hundred thousand searches and you know |
00:14:11 | 00:14:14 | none of my competitors are going after |
00:14:12 | 00:14:15 | it awesome so there's a few different |
00:14:14 | 00:14:17 | ways you can play around with these |
00:14:15 | 00:14:22 | different filters which is really really |
00:14:17 | 00:14:23 | exciting yeah that just makes it so much |
00:14:22 | 00:14:25 | easier I know a lot of people struggle |
00:14:23 | 00:14:27 | with the keyword research so this just |
00:14:25 | 00:14:30 | it simplifies everything it makes it |
00:14:27 | 00:14:32 | easy to read and understand and extract |
00:14:30 | 00:14:34 | as well since you can extract those |
00:14:32 | 00:14:37 | keywords into a spreadsheet yeah exactly |
00:14:34 | 00:14:39 | in also it's just helpful too you don't |
00:14:37 | 00:14:41 | have to go to another tool to figure out |
00:14:39 | 00:14:43 | what your rank is I used to kind of |
00:14:41 | 00:14:45 | bounce back and forth and now I can see |
00:14:43 | 00:14:48 | okay well I'm ranking you know number |
00:14:45 | 00:14:49 | one for here okay and maybe your ranking |
00:14:48 | 00:14:51 | 50 or something for another one and you |
00:14:49 | 00:14:53 | can say okay I need to target this one I |
00:14:51 | 00:14:56 | need to do some strategies to rank for |
00:14:53 | 00:14:58 | this keyword so that's I don't know it's |
00:14:56 | 00:15:00 | just an amazing I love these |
00:14:58 | 00:15:02 | improvements that we've made here we |
00:15:00 | 00:15:04 | also have the average of competitor rank |
00:15:02 | 00:15:05 | this is you know that all of those |
00:15:04 | 00:15:07 | agents that I put in that's their |
00:15:05 | 00:15:09 | average rank for that keyword and then |
00:15:07 | 00:15:10 | this is the position so this is kind of |
00:15:09 | 00:15:12 | like a race the relative organic |
00:15:10 | 00:15:13 | position is like say you're in a race |
00:15:12 | 00:15:15 | with eight other people or nine other |
00:15:13 | 00:15:16 | people however many I put on there this |
00:15:15 | 00:15:18 | means you're in fifth place and there |
00:15:16 | 00:15:20 | are four other competitors ahead of you |
00:15:18 | 00:15:22 | for that for that because it for that |
00:15:20 | 00:15:24 | keyword so |
00:15:22 | 00:15:26 | that's kind of just your relativity to |
00:15:24 | 00:15:27 | the ones to the competitors that you put |
00:15:26 | 00:15:29 | on there is that hopefully that makes |
00:15:27 | 00:15:33 | sense just think of it as a second place |
00:15:29 | 00:15:35 | third place ranking there so those are |
00:15:33 | 00:15:37 | kind of the main highlights of the key |
00:15:35 | 00:15:39 | words and just some different filters |
00:15:37 | 00:15:41 | that you can utilize to really help you |
00:15:39 | 00:15:45 | with keyword research so I'm just gonna |
00:15:41 | 00:15:47 | add these to the yoga mat list I just |
00:15:45 | 00:15:48 | you just hit that little plus button and |
00:15:47 | 00:15:50 | then she's list you want to add them too |
00:15:48 | 00:15:52 | and it's super simple that's so nice |
00:15:50 | 00:15:54 | because then you don't have to have all |
00:15:52 | 00:15:57 | these Google Docs and other spreadsheets |
00:15:54 | 00:15:59 | it's all stored on jungle scout exactly |
00:15:57 | 00:16:00 | I like to store it here if you wanted to |
00:15:59 | 00:16:02 | because some people really like Excel |
00:16:00 | 00:16:05 | you could also download a CSV right here |
00:16:02 | 00:16:07 | and just maybe keep it as a backup or |
00:16:05 | 00:16:10 | whatever you want to do with it um and |
00:16:07 | 00:16:11 | then the next thing here if I click on |
00:16:10 | 00:16:14 | keywords so this is keyword scout |
00:16:11 | 00:16:16 | amazingamazing keyword tool I think this |
00:16:14 | 00:16:18 | is the best keyword tok ever used hands |
00:16:16 | 00:16:21 | down so I'm really really excited about |
00:16:18 | 00:16:22 | it um and I've used a lot of them |
00:16:21 | 00:16:23 | because I've read like I said I've |
00:16:22 | 00:16:26 | written a lot of listings and so if you |
00:16:23 | 00:16:28 | saw the different tools um this is where |
00:16:26 | 00:16:31 | you would find your actual keyword lists |
00:16:28 | 00:16:33 | so I've written a lot of different or |
00:16:31 | 00:16:34 | have made a lot of different keyword |
00:16:33 | 00:16:37 | lists but if you scroll all the way over |
00:16:34 | 00:16:38 | I should well actually I think it might |
00:16:37 | 00:16:40 | be the first one actually there we are |
00:16:38 | 00:16:42 | the first one yoga mat this is all the |
00:16:40 | 00:16:44 | words that we put in there and again you |
00:16:42 | 00:16:46 | know you want to take the time to filter |
00:16:44 | 00:16:48 | down those results which I'm not going |
00:16:46 | 00:16:49 | to do right on the on the spot here |
00:16:48 | 00:16:51 | because it would take forever |
00:16:49 | 00:16:52 | but that is something you're gonna want |
00:16:51 | 00:16:55 | to do to make sure you have all the most |
00:16:52 | 00:16:57 | relevant keywords for your listing if |
00:16:55 | 00:16:59 | you wanted to import a list if say you |
00:16:57 | 00:17:01 | had some from another search that you |
00:16:59 | 00:17:03 | did you can import a list by just |
00:17:01 | 00:17:04 | clicking there you can also export this |
00:17:03 | 00:17:07 | list again right here so that helps and |
00:17:04 | 00:17:10 | if you wanted to go through and say okay |
00:17:07 | 00:17:13 | um actually this one is not relevant |
00:17:10 | 00:17:16 | definitely not kids mask you can check |
00:17:13 | 00:17:18 | that box and hit delete keyword and |
00:17:16 | 00:17:20 | it'll delete it out of there so you can |
00:17:18 | 00:17:24 | you can edit it still when you're in |
00:17:20 | 00:17:26 | there oh yeah so what are you doing with |
00:17:24 | 00:17:28 | those keywords sorry what was that |
00:17:26 | 00:17:30 | so what do you do now with those carrots |
00:17:28 | 00:17:31 | how do you get them into your listing so |
00:17:30 | 00:17:33 | the next thing we're in it yeah we're |
00:17:31 | 00:17:35 | gonna go to the listing builder and I |
00:17:33 | 00:17:36 | love this listing builder so if I click |
00:17:35 | 00:17:37 | on here |
00:17:36 | 00:17:39 | these are kind of past listings we've |
00:17:37 | 00:17:41 | done and you can see these are all of |
00:17:39 | 00:17:43 | the statuses save save to draft the |
00:17:41 | 00:17:44 | other sets that we have is ready to |
00:17:43 | 00:17:46 | publish so you can if you're working |
00:17:44 | 00:17:48 | with a VA or somebody's writing these |
00:17:46 | 00:17:50 | for you you can actually have them save |
00:17:48 | 00:17:51 | it to direct stay but to as ready to |
00:17:50 | 00:17:53 | publish when they're done and you can go |
00:17:51 | 00:17:55 | in and say oh okay this and then just |
00:17:53 | 00:17:56 | check it off and publish it if it's all |
00:17:55 | 00:17:58 | ready to go what we're gonna do right |
00:17:56 | 00:18:00 | now is we're gonna go into create a |
00:17:58 | 00:18:02 | listing and I'm just gonna hit this |
00:18:00 | 00:18:04 | little orange button and it'll take me |
00:18:02 | 00:18:06 | into listing builder there's two |
00:18:04 | 00:18:08 | different ways that you can actually it |
00:18:06 | 00:18:11 | right or your listing you can start from |
00:18:08 | 00:18:13 | scratch with draft a listing or you can |
00:18:11 | 00:18:16 | actually if you have your jungle Scout |
00:18:13 | 00:18:17 | account connected to seller central you |
00:18:16 | 00:18:19 | can actually pull in your listings from |
00:18:17 | 00:18:20 | seller central so you don't have to copy |
00:18:19 | 00:18:22 | and paste some which is really really |
00:18:20 | 00:18:24 | helpful and so you can just sync the |
00:18:22 | 00:18:26 | account here and and it'll you'll have a |
00:18:24 | 00:18:29 | drop-down of all of your products which |
00:18:26 | 00:18:31 | is amazing time saver then when you're |
00:18:29 | 00:18:33 | done you can actually re-upload them |
00:18:31 | 00:18:36 | again through jungle scout to seller |
00:18:33 | 00:18:38 | central so a huge time-saver no having |
00:18:36 | 00:18:40 | to copy and paste back and forth so I'm |
00:18:38 | 00:18:42 | just gonna go ahead and start with draft |
00:18:40 | 00:18:44 | a listing and then hit next step and |
00:18:42 | 00:18:48 | then I'm going to choose that yoga mat |
00:18:44 | 00:18:49 | list that I created if you wanted to say |
00:18:48 | 00:18:51 | you forgot to add some words in you |
00:18:49 | 00:18:53 | wanted to add some more in here you |
00:18:51 | 00:18:54 | could type them in here make sure to |
00:18:53 | 00:18:57 | type each keyword individually on each |
00:18:54 | 00:18:59 | line and then title the list and then |
00:18:57 | 00:19:02 | you can hit apply and then this is the |
00:18:59 | 00:19:04 | list of keywords that have that are that |
00:19:02 | 00:19:05 | you know they're yoga mat related that I |
00:19:04 | 00:19:06 | have filtered down and made sure that |
00:19:05 | 00:19:11 | these are all relevant okay |
00:19:06 | 00:19:13 | so you can protect numbers and the times |
00:19:11 | 00:19:15 | that I protect numbers are if I'm doing |
00:19:13 | 00:19:17 | something with sizes so like shoes or |
00:19:15 | 00:19:19 | clothing or anything with sizes you can |
00:19:17 | 00:19:21 | protect the numbers so you want to click |
00:19:19 | 00:19:24 | on this to do that something you can |
00:19:21 | 00:19:26 | also do is you can maintain phrases when |
00:19:24 | 00:19:28 | I process this basically I'm gonna |
00:19:26 | 00:19:29 | remove all the duplicates of anything |
00:19:28 | 00:19:31 | and then just wanted to just maintain |
00:19:29 | 00:19:33 | the phrases you could do that I usually |
00:19:31 | 00:19:35 | just do do you duplicate it down to the |
00:19:33 | 00:19:37 | words and you want to just make sure to |
00:19:35 | 00:19:40 | write in the words the individual words |
00:19:37 | 00:19:41 | into your listing it doesn't necessarily |
00:19:40 | 00:19:43 | matter if they're in the in the phrases |
00:19:41 | 00:19:45 | but sometimes I do maintain the phrases |
00:19:43 | 00:19:49 | and put the most important phrases in my |
00:19:45 | 00:19:49 | in my title just not only for the search |
00:19:49 | 00:19:51 | engine |
00:19:49 | 00:19:52 | but also for people searching for that |
00:19:51 | 00:19:54 | because they're looking for those those |
00:19:52 | 00:19:55 | important phrases that get a lot of |
00:19:54 | 00:19:57 | search fine they see that phrase in this |
00:19:55 | 00:20:00 | title they're gonna click on there |
00:19:57 | 00:20:01 | anymore like that you click on it so I'm |
00:20:00 | 00:20:03 | just gonna leave it at you know just |
00:20:01 | 00:20:05 | removing duplicates and I'll hit process |
00:20:03 | 00:20:08 | and so these are all the individual |
00:20:05 | 00:20:10 | words here that are just deduplicated so |
00:20:08 | 00:20:11 | you don't see yoga you know 20 different |
00:20:10 | 00:20:13 | times you only need to write that in |
00:20:11 | 00:20:18 | once and so it's gonna be helpful there |
00:20:13 | 00:20:20 | so I'm gonna hit apply next so for your |
00:20:18 | 00:20:22 | title it's really important but your |
00:20:20 | 00:20:25 | most important keywords at the beginning |
00:20:22 | 00:20:26 | of your title I think some people go |
00:20:25 | 00:20:28 | back and forth a lot people are creating |
00:20:26 | 00:20:30 | brands and so another thing you want to |
00:20:28 | 00:20:32 | do is put your brand name right in the |
00:20:30 | 00:20:34 | front I from my listings I always |
00:20:32 | 00:20:35 | because actually amazon specify so |
00:20:34 | 00:20:37 | that's what they want you to do is put |
00:20:35 | 00:20:39 | your brand name and then go into the |
00:20:37 | 00:20:41 | keywords so I always put my brand name |
00:20:39 | 00:20:42 | on there cuz when I wasn't doing that I |
00:20:41 | 00:20:45 | realized other people were ranking |
00:20:42 | 00:20:48 | higher for my product under my brand |
00:20:45 | 00:20:50 | name so I was like okay I make sure but |
00:20:48 | 00:20:54 | that in the beginning so maybe it's um |
00:20:50 | 00:21:01 | you know yogi Matz is my company name |
00:20:54 | 00:21:01 | I'll put yoga mats yoga mat or non-slip |
00:21:02 | 00:21:06 | maybe it's partikulars I'm not really |
00:21:04 | 00:21:09 | sure anything about yoga actually but um |
00:21:06 | 00:21:12 | any of the keywords that you write it in |
00:21:09 | 00:21:16 | there are going to be marked off so if |
00:21:12 | 00:21:18 | you down here you can see the search |
00:21:16 | 00:21:20 | volume of those words now I put I wrote |
00:21:18 | 00:21:23 | these in here but you want to write the |
00:21:20 | 00:21:26 | most the highest search volume on write |
00:21:23 | 00:21:29 | your listing and make sure you know |
00:21:26 | 00:21:32 | capitals for your title as well um and |
00:21:29 | 00:21:35 | you want to write in as many relevant |
00:21:32 | 00:21:37 | keywords into this title as possible and |
00:21:35 | 00:21:40 | then going down here these are all your |
00:21:37 | 00:21:43 | bullets so whenever you you write the |
00:21:40 | 00:21:46 | different bullets you can say the best |
00:21:43 | 00:21:53 | you know best sometimes I do caps best |
00:21:46 | 00:21:55 | non-slip mat yoga mat so you can I |
00:21:53 | 00:21:56 | always do the caps first because it |
00:21:55 | 00:21:58 | highlights whatever it is because a lot |
00:21:56 | 00:22:00 | of people like to long didn't read yet |
00:21:58 | 00:22:01 | so you know you can see that kind of a |
00:22:00 | 00:22:02 | highlight |
00:22:01 | 00:22:04 | and then if you for those people who |
00:22:02 | 00:22:06 | like all the details I go into more |
00:22:04 | 00:22:09 | details and add as many keywords as |
00:22:06 | 00:22:10 | possible into the into the listing then |
00:22:09 | 00:22:12 | you can also go down here and write the |
00:22:10 | 00:22:13 | description if you don't have enhanced |
00:22:12 | 00:22:16 | access to enhance brand content you can |
00:22:13 | 00:22:18 | write your description down here and |
00:22:16 | 00:22:22 | then also you can add in your back-end |
00:22:18 | 00:22:24 | search terms up to 250 characters for |
00:22:22 | 00:22:26 | those you would basically add in all the |
00:22:24 | 00:22:27 | keywords that you didn't mention already |
00:22:26 | 00:22:29 | because you don't have to mention if you |
00:22:27 | 00:22:31 | want more than once which is why you |
00:22:29 | 00:22:32 | have the used keywords section two |
00:22:31 | 00:22:33 | already |
00:22:32 | 00:22:35 | to tell you what keywords you've already |
00:22:33 | 00:22:37 | used exactly yeah and that's why I |
00:22:35 | 00:22:39 | really love this section because I used |
00:22:37 | 00:22:42 | to have to do this manually and have to |
00:22:39 | 00:22:43 | figure out what keywords I use and for |
00:22:42 | 00:22:45 | anyone who's writing listings for |
00:22:43 | 00:22:47 | someone else they like to have the |
00:22:45 | 00:22:49 | keywords that you used highlighted so |
00:22:47 | 00:22:51 | this helps you so much because you know |
00:22:49 | 00:22:52 | you've used those and you can even give |
00:22:51 | 00:22:54 | them a list of all the used keywords |
00:22:52 | 00:22:55 | that you've written by just you hit this |
00:22:54 | 00:22:58 | and it copies it to your clipboard |
00:22:55 | 00:22:59 | definitely yeah yeah four titles is you |
00:22:58 | 00:23:02 | know one thing I like to do is I like to |
00:22:59 | 00:23:04 | split test my titles because sometimes |
00:23:02 | 00:23:06 | longer titles work better which have |
00:23:04 | 00:23:07 | more keywords so it's your kind of |
00:23:06 | 00:23:09 | keyword stuffing your title and |
00:23:07 | 00:23:11 | sometimes that works but sometimes |
00:23:09 | 00:23:13 | that's like from a customer's point of |
00:23:11 | 00:23:14 | view it's like overwhelming and so the |
00:23:13 | 00:23:16 | customer doesn't want to click on your |
00:23:14 | 00:23:18 | product so sometimes a shorter title |
00:23:16 | 00:23:20 | that's more concise straight to the |
00:23:18 | 00:23:23 | point easy to read is better so I like |
00:23:20 | 00:23:25 | to split test the titles and we do that |
00:23:23 | 00:23:27 | by like doing two weeks with a |
00:23:25 | 00:23:29 | partikular title and then changing that |
00:23:27 | 00:23:30 | title and then doing two weeks with |
00:23:29 | 00:23:32 | another title and starting to look at |
00:23:30 | 00:23:35 | the reports and analytiks see if it's |
00:23:32 | 00:23:36 | improved yeah yeah and it's funny |
00:23:35 | 00:23:38 | because I did a contest with my dad who |
00:23:36 | 00:23:40 | I saw with and we both wrote a title and |
00:23:38 | 00:23:42 | I was like mine's gonna win but his won |
00:23:40 | 00:23:46 | and it was very simple his title was |
00:23:42 | 00:23:47 | very simple so yeah it's so funny it's |
00:23:46 | 00:23:49 | so true because even with my youtube |
00:23:47 | 00:23:51 | videos I split tests I've recently been |
00:23:49 | 00:23:53 | split testing thumbnails and it turns |
00:23:51 | 00:23:54 | out the thumbnails that oftentimes I |
00:23:53 | 00:23:56 | don't have any editing and it's just |
00:23:54 | 00:23:59 | like a picture normal picture they |
00:23:56 | 00:24:01 | convert better because it's just easier |
00:23:59 | 00:24:04 | to view it's less click baby it's more |
00:24:01 | 00:24:06 | natural I think it's similar with the |
00:24:04 | 00:24:08 | YouTube titles these days yeah yeah |
00:24:06 | 00:24:09 | totally yes I mean just thinking myself |
00:24:08 | 00:24:11 | sometimes I'm reading these I'm like |
00:24:09 | 00:24:13 | okay so what is this product if there's |
00:24:11 | 00:24:13 | all these random keywords stuffed in |
00:24:13 | 00:24:16 | there I have to |
00:24:13 | 00:24:17 | kind of figure out and I'll just skip |
00:24:16 | 00:24:20 | over that one if I don't think it's |
00:24:17 | 00:24:23 | anything you know if I'm just too |
00:24:20 | 00:24:25 | confused so yeah it's really sometimes |
00:24:23 | 00:24:26 | simple is better and yeah split testing |
00:24:25 | 00:24:28 | to use pic Fuu I mean there's there's a |
00:24:26 | 00:24:32 | lot of different ways you can go out and |
00:24:28 | 00:24:35 | split test but definitely yeah yeah so |
00:24:32 | 00:24:37 | yeah so basically you want to write in |
00:24:35 | 00:24:38 | all those relevant keywords and anything |
00:24:37 | 00:24:40 | that you didn't use but is still |
00:24:38 | 00:24:42 | relevant you can put in the back end |
00:24:40 | 00:24:44 | here in your search terms so you'll know |
00:24:42 | 00:24:45 | that you haven't used them because they |
00:24:44 | 00:24:47 | won't be in they used search terms right |
00:24:45 | 00:24:49 | here you'll still see them up here from |
00:24:47 | 00:24:51 | the list so every time you use a word |
00:24:49 | 00:24:53 | it'll be removed from this list and |
00:24:51 | 00:24:55 | removed down to the use keywords same |
00:24:53 | 00:24:57 | with the phrases any any used phrases |
00:24:55 | 00:24:58 | will go down to the bottom if you're |
00:24:57 | 00:25:01 | doing it writing in different phrases |
00:24:58 | 00:25:03 | those keywords are on that list they're |
00:25:01 | 00:25:06 | ranked from the the ones at the most |
00:25:03 | 00:25:08 | search terms to the least so if for |
00:25:06 | 00:25:09 | example strap that's searched a lot you |
00:25:08 | 00:25:11 | might want to have that in your title if |
00:25:09 | 00:25:13 | that's relevant to your product so it's |
00:25:11 | 00:25:15 | easy to read this way you know which |
00:25:13 | 00:25:17 | ones are the highest priority and which |
00:25:15 | 00:25:18 | ones are maybe the lowest priority yeah |
00:25:17 | 00:25:19 | exactly |
00:25:18 | 00:25:21 | yeah and who would have thought you know |
00:25:19 | 00:25:22 | strap because you know people probably |
00:25:21 | 00:25:24 | do want its carrying strap and maybe |
00:25:22 | 00:25:26 | they're looking for a yoga mat with a |
00:25:24 | 00:25:28 | strap so lots of really relevant things |
00:25:26 | 00:25:30 | that you want to write in there this |
00:25:28 | 00:25:32 | listing optimization score on the left |
00:25:30 | 00:25:35 | is something to help with God guiding |
00:25:32 | 00:25:37 | you it says on the title for example 80 |
00:25:35 | 00:25:39 | to 150 characters and that's kind of a |
00:25:37 | 00:25:41 | range because some some categories you |
00:25:39 | 00:25:43 | can only write in 80 characters whereas |
00:25:41 | 00:25:46 | others you can put more so we kind of |
00:25:43 | 00:25:47 | use that as a guide we want to use as |
00:25:46 | 00:25:49 | many characters as possible obviously |
00:25:47 | 00:25:50 | but you know what category you're |
00:25:49 | 00:25:52 | selling in especially if your clothing |
00:25:50 | 00:25:55 | it's it's 80 and that's it so you want |
00:25:52 | 00:25:57 | to just stop at 80 and then basically we |
00:25:55 | 00:25:59 | kind of grade you on how many keywords |
00:25:57 | 00:26:01 | from your list that you use this is the |
00:25:59 | 00:26:02 | percentage of keywords from this list |
00:26:01 | 00:26:05 | that you created that you actually used |
00:26:02 | 00:26:08 | in your your listing your description |
00:26:05 | 00:26:09 | you've got a lot of space down here to |
00:26:08 | 00:26:12 | add in a bunch of relevant information |
00:26:09 | 00:26:15 | and so you want to use as many |
00:26:12 | 00:26:17 | characters as you as possible down there |
00:26:15 | 00:26:21 | and I still have been able to put some |
00:26:17 | 00:26:24 | little HTML bits in there like page |
00:26:21 | 00:26:26 | breaks I don't know how you feel about |
00:26:24 | 00:26:28 | the HTML in the description but |
00:26:26 | 00:26:30 | I love it I think it's really important |
00:26:28 | 00:26:32 | because otherwise you have a sentence |
00:26:30 | 00:26:34 | that goes from one end of the page all |
00:26:32 | 00:26:35 | the way to the other whereas if you have |
00:26:34 | 00:26:38 | a page break you can just have a very |
00:26:35 | 00:26:40 | clear like short paragraph it's easier |
00:26:38 | 00:26:43 | to read I think yeah exactly so yeah I |
00:26:40 | 00:26:46 | always do the little page break HTML in |
00:26:43 | 00:26:48 | there as well so yeah and then your |
00:26:46 | 00:26:51 | product features these are your bullets |
00:26:48 | 00:26:55 | that are on here so if I go on to this |
00:26:51 | 00:26:57 | listing right here as you can see this |
00:26:55 | 00:26:59 | listing has great photos and then it has |
00:26:57 | 00:27:00 | a good amount of copyright here so |
00:26:59 | 00:27:03 | they've probably been able to get a lot |
00:27:00 | 00:27:06 | of good keywords in there their title is |
00:27:03 | 00:27:08 | actually pretty simple too if I go back |
00:27:06 | 00:27:10 | some of the titles I've notiked were a |
00:27:08 | 00:27:12 | bit you know they're a bit wordy this |
00:27:10 | 00:27:12 | one's pretty wordy but it's actually |
00:27:12 | 00:27:15 | pretty good |
00:27:12 | 00:27:17 | got non-slip texture Pro yoga mat |
00:27:15 | 00:27:18 | eco-friendly exercise and workout mat |
00:27:17 | 00:27:20 | with carrying straps so you know exactly |
00:27:18 | 00:27:22 | what this is and it's got all these |
00:27:20 | 00:27:25 | great keywords in it so I would say |
00:27:22 | 00:27:27 | that's a pretty good title but some of |
00:27:25 | 00:27:29 | them just I've notiked in Amazon just |
00:27:27 | 00:27:30 | lots of stuffing that you're like what |
00:27:29 | 00:27:34 | is this yeah there's a difference |
00:27:30 | 00:27:35 | between having a title that is long but |
00:27:34 | 00:27:37 | with like just a bunch of random |
00:27:35 | 00:27:40 | keywords versus a long title like this |
00:27:37 | 00:27:42 | one that actually is legible like it |
00:27:40 | 00:27:42 | actually makes sense it's irrelevant to |
00:27:42 | 00:27:45 | the buyer |
00:27:42 | 00:27:47 | so I think for me like my number one tip |
00:27:45 | 00:27:49 | you know with listings is is go and |
00:27:47 | 00:27:51 | model the best sellers you know they're |
00:27:49 | 00:27:52 | the best sellers for a reason go and see |
00:27:51 | 00:27:54 | what's working for them look at their |
00:27:52 | 00:27:56 | titles look at their keywords you know |
00:27:54 | 00:27:59 | jungle scout can help you pull their |
00:27:56 | 00:28:01 | keywords that's the best way to figure |
00:27:59 | 00:28:04 | out what's going to work for you yeah |
00:28:01 | 00:28:05 | definitely and yeah even though you can |
00:28:04 | 00:28:06 | pull those keywords from listing |
00:28:05 | 00:28:09 | definitely look at them like you're |
00:28:06 | 00:28:11 | saying because there's a lot of little |
00:28:09 | 00:28:14 | little tidbits you can get like the |
00:28:11 | 00:28:15 | reviews I always look at the reviews to |
00:28:14 | 00:28:18 | see what people are saying so I can |
00:28:15 | 00:28:20 | write kind of the opposite so say their |
00:28:18 | 00:28:22 | yoga mat doesn't have a carrying strap |
00:28:20 | 00:28:24 | and people really are annoyed with it |
00:28:22 | 00:28:26 | doesn't have a carrying strap but yours |
00:28:24 | 00:28:27 | does you're gonna you know write that |
00:28:26 | 00:28:29 | into your listing and make sure that's |
00:28:27 | 00:28:32 | one of those main points that you have |
00:28:29 | 00:28:33 | so yeah it's really really important to |
00:28:32 | 00:28:35 | look at these top competitors even |
00:28:33 | 00:28:38 | without the tools and just kind of skim |
00:28:35 | 00:28:40 | over what are they asking and you know |
00:28:38 | 00:28:42 | what questions are people asking |
00:28:40 | 00:28:45 | at the bottom these customer questions |
00:28:42 | 00:28:46 | give you so much insight about what |
00:28:45 | 00:28:48 | people want to know about that product |
00:28:46 | 00:28:50 | that even these top-rated people or |
00:28:48 | 00:28:52 | sellers have not even written in there |
00:28:50 | 00:28:54 | so I use the customer questions and |
00:28:52 | 00:28:56 | answers and I like to sort through all |
00:28:54 | 00:28:58 | the reviews and find all the kind of |
00:28:56 | 00:29:01 | different reviews that and just to get |
00:28:58 | 00:29:03 | some ideas on how to write the listing |
00:29:01 | 00:29:05 | so clearly the listing builder is |
00:29:03 | 00:29:07 | something that's amazing to help kind of |
00:29:05 | 00:29:09 | scaffold you and guide you getting all |
00:29:07 | 00:29:10 | those keywords in there and all of that |
00:29:09 | 00:29:13 | stuff that you've also got to kind of |
00:29:10 | 00:29:15 | think a customer is reading this listing |
00:29:13 | 00:29:17 | they are the ones that are ultimately |
00:29:15 | 00:29:20 | going to hit click to purchase not the |
00:29:17 | 00:29:21 | search algorithm so I think a lot of |
00:29:20 | 00:29:23 | people are like oh just the search |
00:29:21 | 00:29:26 | algorithm and you put all these keywords |
00:29:23 | 00:29:28 | in there but you are trying to sell to |
00:29:26 | 00:29:29 | customers and they are they're the |
00:29:28 | 00:29:32 | number one people that you want to show |
00:29:29 | 00:29:35 | the showcase your product to so I always |
00:29:32 | 00:29:37 | great piece of advice yeah yeah and I |
00:29:35 | 00:29:39 | think though it's also you know I like |
00:29:37 | 00:29:40 | to always say you know especially with |
00:29:39 | 00:29:43 | your bullet points just remember that |
00:29:40 | 00:29:45 | people don't just buy the features of |
00:29:43 | 00:29:48 | the product they buy with their emotions |
00:29:45 | 00:29:50 | and so tap into okay if it's high |
00:29:48 | 00:29:51 | quality what does that mean for the |
00:29:50 | 00:29:52 | customer does that mean that they're |
00:29:51 | 00:29:54 | gonna end up saving money because they |
00:29:52 | 00:29:57 | don't have to buy this product once |
00:29:54 | 00:29:58 | every few months if it's you know safe |
00:29:57 | 00:30:00 | for kids what does that mean for the |
00:29:58 | 00:30:01 | customer you know they try and figure |
00:30:00 | 00:30:03 | out how you can tap more into the |
00:30:01 | 00:30:05 | emotions you can still leverage the |
00:30:03 | 00:30:08 | keywords but also always keeping in mind |
00:30:05 | 00:30:09 | that ultimately you know the purchasing |
00:30:08 | 00:30:11 | a product there's a lot of psychology |
00:30:09 | 00:30:13 | that goes into it and so the more you |
00:30:11 | 00:30:15 | can enter someone else's mind and try |
00:30:13 | 00:30:16 | and think of what they're thinking when |
00:30:15 | 00:30:19 | they're reading your listing if they |
00:30:16 | 00:30:20 | have any if they have any hesitations if |
00:30:19 | 00:30:22 | you can address those in your listing |
00:30:20 | 00:30:24 | then all of a sudden you you're entering |
00:30:22 | 00:30:25 | into someone's mind and they're saying |
00:30:24 | 00:30:28 | wow this this is perfect this is |
00:30:25 | 00:30:29 | addressing all of my concerns and this |
00:30:28 | 00:30:32 | is the right powder from we let me buy |
00:30:29 | 00:30:34 | it yeah exactly yeah I love that yeah |
00:30:32 | 00:30:36 | that's that's the the cool thing about |
00:30:34 | 00:30:39 | you can get really creative and just |
00:30:36 | 00:30:42 | really keep your customer in the forum |
00:30:39 | 00:30:43 | at the front of your mind it just who am |
00:30:42 | 00:30:44 | i buying who am i doing this whole |
00:30:43 | 00:30:45 | business for I'm serving all these |
00:30:44 | 00:30:47 | people I'm giving them an amazing |
00:30:45 | 00:30:50 | product I've got to show them how |
00:30:47 | 00:30:52 | amazing it is so that's your your kind |
00:30:50 | 00:30:53 | of a little salesperson on your listing |
00:30:52 | 00:30:54 | and you know |
00:30:53 | 00:30:55 | healing to those emotions you know |
00:30:54 | 00:30:57 | people are spending their hard-earned |
00:30:55 | 00:31:00 | money on your products oh yeah |
00:30:57 | 00:31:02 | absolutely yeah so is that is that the |
00:31:00 | 00:31:04 | listing builder that's the listing |
00:31:02 | 00:31:06 | builder um do you have any questions at |
00:31:04 | 00:31:08 | all about it that maybe I that you had |
00:31:06 | 00:31:09 | along the way that maybe I didn't |
00:31:08 | 00:31:12 | address do you know what I think that's |
00:31:09 | 00:31:13 | great I love that it shows the listing |
00:31:12 | 00:31:15 | optimization score because I think |
00:31:13 | 00:31:17 | that's gonna really help with kind of |
00:31:15 | 00:31:19 | giving people certainty that they're on |
00:31:17 | 00:31:20 | the right track because I know sometimes |
00:31:19 | 00:31:22 | people ask me Tatiana can you just |
00:31:20 | 00:31:24 | review my wrist list and I'm not sure if |
00:31:22 | 00:31:26 | I did it right but this is a great way |
00:31:24 | 00:31:27 | to kind of get that certainty where you |
00:31:26 | 00:31:29 | know if it's needs improvement you're |
00:31:27 | 00:31:31 | like okay I gotta try different things |
00:31:29 | 00:31:33 | and if it's in the green then you can |
00:31:31 | 00:31:35 | kind of have confidence to move forward |
00:31:33 | 00:31:37 | with it yeah definitely I mean because |
00:31:35 | 00:31:39 | we get that question all the time people |
00:31:37 | 00:31:40 | are like can you look at my listing I |
00:31:39 | 00:31:41 | just need something and so we wanted to |
00:31:40 | 00:31:43 | create something that was kind of you |
00:31:41 | 00:31:45 | know automatik that they could get |
00:31:43 | 00:31:49 | feedback right away so that's why we did |
00:31:45 | 00:31:52 | um yeah and so I love a listing builder |
00:31:49 | 00:31:54 | it's something I've been kind of hoping |
00:31:52 | 00:31:57 | that we would do all along just taking |
00:31:54 | 00:31:59 | those used keywords and and just showing |
00:31:57 | 00:32:00 | you what keywords you use cuz I always |
00:31:59 | 00:32:02 | like to highlight those and make sure |
00:32:00 | 00:32:04 | I'm keeping track of what what key words |
00:32:02 | 00:32:06 | I'm using so I'm really happy with that |
00:32:04 | 00:32:09 | tool so sorry I love it well thank you |
00:32:06 | 00:32:10 | so much for sharing that and for all the |
00:32:09 | 00:32:13 | little bits and pieces of advice that |
00:32:10 | 00:32:15 | you shared and guys if you're watching |
00:32:13 | 00:32:17 | this and you want to try a listing |
00:32:15 | 00:32:19 | builder just remember that the listing |
00:32:17 | 00:32:21 | builder tool it's just one of so many |
00:32:19 | 00:32:24 | it's a suite of tools that jungle Scout |
00:32:21 | 00:32:26 | offers it's really like nothing I've |
00:32:24 | 00:32:28 | seen before you guys have a tool for |
00:32:26 | 00:32:30 | everything so it's amazing because |
00:32:28 | 00:32:32 | that's all included in the jungle Scout |
00:32:30 | 00:32:33 | membership and so whether you're just |
00:32:32 | 00:32:35 | getting started and needing help with |
00:32:33 | 00:32:37 | product research there's tools to help |
00:32:35 | 00:32:39 | you with that or if you're more of an |
00:32:37 | 00:32:41 | advanced seller and you just need help |
00:32:39 | 00:32:44 | with listing optimization or just |
00:32:41 | 00:32:46 | becoming more efficient at launching |
00:32:44 | 00:32:48 | products like you know you've built |
00:32:46 | 00:32:50 | hundreds of listings I'm sure this has |
00:32:48 | 00:32:51 | saved you a tremendous amount of time |
00:32:50 | 00:32:56 | just using jungle Scout suite of tools |
00:32:51 | 00:32:58 | so go ahead yeah just taking the time to |
00:32:56 | 00:33:00 | set it up properly and it saves you so |
00:32:58 | 00:33:01 | much time and money so yeah and you've |
00:33:00 | 00:33:03 | got all the tools needed in general |
00:33:01 | 00:33:05 | Scout definitely yeah yes if you guys |
00:33:03 | 00:33:07 | are interested in trying |
00:33:05 | 00:33:09 | we'll sketch they have graciously |
00:33:07 | 00:33:11 | offered a special discount to my viewers |
00:33:09 | 00:33:13 | today so if you guys want to try jungle |
00:33:11 | 00:33:15 | Scout for a great discount you can click |
00:33:13 | 00:33:17 | the link in the description box below or |
00:33:15 | 00:33:20 | go to tatianna james comm slash jungle |
00:33:17 | 00:33:22 | scouts again like this is the listing |
00:33:20 | 00:33:24 | Bullers one tool of many tools so |
00:33:22 | 00:33:26 | there's so much to explore and we can't |
00:33:24 | 00:33:27 | tok all about it on this video but I've |
00:33:26 | 00:33:29 | got other videos on this channel where |
00:33:27 | 00:33:31 | we go into different tools that jungle |
00:33:29 | 00:33:33 | Scout offers but also check out their |
00:33:31 | 00:33:35 | YouTube channel you guys have an amazing |
00:33:33 | 00:33:39 | YouTube channel with videos that are |
00:33:35 | 00:33:41 | very long in length tutorials how to so |
00:33:39 | 00:33:42 | much amazing content by a variety of |
00:33:41 | 00:33:44 | different people so I would encourage |
00:33:42 | 00:33:46 | you guys to go and check them out I'll |
00:33:44 | 00:33:49 | also link them in the description box |
00:33:46 | 00:33:50 | below so thank you so much care to |
00:33:49 | 00:33:52 | appreciate you taking the time today to |
00:33:50 | 00:33:54 | share this with our viewers and thank |
00:33:52 | 00:33:56 | you guys so so much for watching if you |
00:33:54 | 00:33:59 | have any questions about building or |
00:33:56 | 00:34:01 | listing about jungle Scout about Amazon |
00:33:59 | 00:34:03 | just comment them down below we'll be |
00:34:01 | 00:34:07 | happy to answer them for you and we'll |
00:34:03 | 00:34:07 | see you in the next one thanks guys |
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