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Banner Ad Examples: Inspiring Creativity

Published on: June 4 2023 by pipiads

During a marketing conference, a speaker addressed the ineffectiveness of banner ads and television commercials. He emphasized the need for businesses to adapt to modern consumer behavior and deploy common sense marketing strategies.

Key Points:

- Spending money on banner ads on desktop websites below the fold is a waste.

- The majority of people no longer watch television commercials, especially the older crowd.

- Digital banner ads are only effective through retention and retargeting funnels.

- Businesses need to adapt to modern consumer behavior and focus on common sense marketing strategies.

- Companies that are currently successful are the hardest to convince to change their marketing strategies.

- Outdoor billboards are no longer as effective as they once were, as the majority of people are now looking at their phones while driving.

In today's digital age, businesses need to adapt to modern consumer behavior and deploy common sense marketing strategies. Traditional marketing methods, such as television commercials and outdoor billboards, are no longer as effective as they once were. Instead, businesses should focus on digital marketing strategies and use retention and retargeting funnels to reach their target audience.

What is display advertising?

- Display advertising is a digital version of offline billboards, print ads, or TV commercials

- Businesses pay for ad space on websites to attract customers

- Display advertising allows businesses to target specific audiences and reach relevant people all across the internet

How Display Advertising Works:

- Advertisers can make deals directly with website owners or use networks to match with different websites that have ad space to sell

- Ads can be shown on specific web pages or to specific groups of people

- Display advertising allows businesses to target people with specific interests and reach them even when they are browsing other websites

Benefits of Display Advertising:

- Build awareness of your business

- Drive traffic to your website

- Build engagement with visitors

- Win new customers

Differentiating Display Advertising from Search Advertising:

- Search advertising appears in search engine results while display advertising appears on websites

- Search advertising targets people who are actively searching for something while display advertising targets people based on their interests and browsing habits

Elements of a Display Campaign:

- Ad creative: text, image, video, or interactive

- Ad placement: where the ad appears on the website

- Targeting: who sees the ad based on their interests, demographics, or behaviors

- Bidding: how much the advertiser is willing to pay for each ad impression or click

Targeting Options:

- Demographics: age, gender, income, education, etc.

- Interests: hobbies, activities, preferences, etc.

- Behaviors: past online activities, purchase history, etc.


- Showing ads to people who have already interacted with your website or business

- Customized incentives or promotions can encourage them to take further action

- Display advertising is a powerful tool for businesses to reach their target audience online

- By understanding the different elements of a display campaign, businesses can create effective ads that drive traffic and win new customers.

Google Display Ads Sizes and Responsive Display Ads Tutorial 2022

Hey everyone, welcome to the Surfside PPC YouTube channel. Today, we're going to talk about Google display ad sizes and responsive display ads. If you're running a Google display advertising campaign, you need ads that will run across the Google display network. In our last video, we talked about targeting options for the Google display network. If you're interested, check it out in the video description. Now, let's focus on creating display ads.

## Copying Existing Ads

- If you've already run a campaign, you can copy existing ads from it.

## Uploading Banner Display Ads

- You can upload banner display ads in gif, jpeg, or png formats.

- HTML5 formats are available for creating ads using Google Web Designer.

- Responsive display ads automatically resize for different inventory on the Google Display Network.

## Display Ad Sizes

- There are 20 different sizes to choose from, including square, rectangle, leaderboard, and skyscraper ads.

- The most popular ad sizes are 300x250, 336x280, 728x90, 970x250, 160x600, 300x600, and all three mobile ad formats.

## Creating Ads

- Prioritize the most popular ad sizes and create at least a couple of variations.

- Use canva.com for creating ads.

- Focus on seasonal promotions or products with high average order values and average customer lifetime value.

- Upload different ads and let Google Ads optimize them for better performance.

## Responsive Display Ads

- Combine ad copy, final URL, images, and logos.

- Use both landscape and square images.

- Use different logos.

- Add headlines and description lines to give people a reason to click on your ad.

- Launch your campaign after setting your budget, bidding, and targeting.

In conclusion, creating effective display ads requires a good understanding of ad sizes, formats, and targeting options. Use different images, logos,

How To Design ADS & BANNERS For SUCCESSFUL Marketing Campaigns in FIGMA (Explanation + Example)

Figma: Designing a Banner Ad for Social Media and Online Ads

Figma is a popular design tool used for designing websites, apps, and marketing materials. In this article, we will explore how to create a sample banner ad for social media and online ads using Figma.


- Visual representation: Use a photo, illustration, icon, or 3D model to showcase the product or service being promoted.

- Headline: Be creative and highlight the product or service in a way that differentiates it from the competition.

- Description: Provide further details about the product or service being promoted.

- Unique selling points: Highlight the benefits and reasons why the viewer should consider purchasing the product or service.

- Call to action: Include a clear and concise statement telling the viewer what action to take next (e.g. buy now).

- Brand: Include the company name, logo, website, or colors to identify who is running the campaign.

- Aesthetically pleasing: Make the layout visually interesting and easy to understand.

- Clear and not confusing: Avoid leaving any questions up to the viewer and make the messaging easy to understand.

- Honest: Highlight the good things about the product or service without misleading the viewer or spreading hate or fear.

Steps to create a banner ad in Figma:

1. Create a frame with the aspect ratio 1200 by 628.

2. Add a photo or visual representation of the product or service being promoted.

3. Add a creative headline and description that highlights the unique selling points of the product or service.

4. Include a clear

How to choose the best ad format for your app

Welcome to another Google AdMob tutorial where we will discuss the different ad formats available and how to choose the best one for your app. In this article, we will cover:

1. Overview of all the ad formats AdMob supports currently

2. Different ad types that you can use with each ad format

3. Best practices to help you choose the best ad format

Ad Formats:

The ad format you choose will determine how ads show up in your app. AdMob currently supports four formats: banner, interstitial, rewarded, and native. Let's learn more about each of these formats.

1. Banner Ads:

- Rectangular ads that occupy a portion of an app's layout.

- Can refresh automatically after a set period of time.

- Simplest ad format to implement.

- Adaptive anchor banners designed to be a drop in replacement for fixed size banners or smart banners.

2. Interstitial Ads:

- Full-screen ads that cover the whole screen of your app.

- Work best when placed at natural breaks and transitions in your app.

3. Rewarded Ads:

- Gives users the option of interacting with ads in exchange for in-app rewards.

- Great for gaming apps where users can earn rewards such as coins or extra lives.

4. Native Ads:

- Highly customizable ads that can match the look and feel of your app content.

- Provide a seamless ads experience with minimal interruptions to the app.

Ad Types:

Ad type defines the kinds of ads you want to show users through an ad unit. AdMob currently supports three ad types: text, image, and rich media ads, interactive ads, and video ads.

Considerations When Choosing an Ad Format:

1. Does the ad format fit into your app layout?

2. Which ad format performs best in tests?

3. Does the ad complement your user experience?

4. Technical complexity of different ad formats.

5. Consider the category of your app when choosing an ad format.

Best Practices:

1. Test different ad formats and placements to understand what works best for your app.

2. Positive ad experiences can earn more revenue over time.

3. Use interstitials when users would otherwise be staring at a static screen.

4. Show a loading screen before and after the interstitials.

5. Use banner ads if your app has blank space on the top or bottom of the screen.

6. Consider native ads for a better user experience and more long-term revenue.

7. Use rewarded ads to motivate users to engage with ads.

Choosing the right ad format for your app is crucial for generating revenue and providing a positive user experience. By considering the different formats, ad types, and best practices, you can make an informed decision and maximize the potential of your app. Remember to test and adjust as needed to find the perfect balance between revenue and user satisfaction.

Make money with banner ads - Banner ad advertising - (step-by-step method)

In this article, we will be discussing how to make money with banners in just 24 hours. We will cover everything you need to know to place banner ads in high-targeted areas to reach your target market and get a ton of traffic. We will also show you how to create banners quickly and easily, and how to get targeted traffic to them.

Creating Banners:

To create banners quickly and easily, we recommend going to Fiverr and browsing their graphic design area. There are many people who can create banner ads for you at an affordable price. We suggest finding a seller who can design banners in multiple sizes, giving you more options for placement.

Marketing Your Banners:

Once you have your banners created, you need to market them to reach your target audience. The Warrior Forum and Buy Sell Ads are great places to start. The Warrior Forum offers advertising space for top, bottom, and side banners at reasonable rates. Buy Sell Ads is a banner network that places your banner ads on different websites. You can search for websites in your niche and get your banner ads placed on them.

Making Money:

To make money with banner advertising, we suggest sending traffic to a squeeze page to capture leads and then send them to an offer. Make sure your banner has an attractive design and a catchy title that piques curiosity. A good title format is How to make X amount of dollars in Y time with X system. Use a graphic that matches the title and appeals to your target audience. You can also use testimonials from the product owner or other customers to create a compelling message.

Banner advertising can be an effective way to make money quickly, as long as you have a well-designed banner and target the right audience. With the tips we've provided, you should be able to create a banner, market it, and start generating traffic within 24 hours. Happy banner advertising!

How to create amazing Google Ads (AdWords) banner ads 🔥

Display advertising is crucial for the success of an integrated marketing campaign. But what makes a banner clickable? How can you get people to click on your banner ads? In this article, we'll explore five tips for creating fantastic banner ads that drive clicks and conversions.

Tip 1: Call to Action:

Include a call to action in your banner ads, usually in the form of a button. Make sure the button stands out against the background to encourage clicks.

Tip 2: Avoid Large White Spaces:

Large white spaces don't work well in visual display advertising. Avoid using them in your banner ads as they make your ad blend into the background.

Tip 3: Use Animation:

Animate your banners to catch the viewer's eye and increase click-through rates. Google AdWords has tools to help animate your banners, or you can hire a professional designer.

Tip 4: Add a Border:

Include a border around your banner ads to make them stand out on any website they are displayed on. Even a faint border can make a difference.

Tip 5: Don't Use Too Much Text:

Too much text is distracting and can affect your banner ad negatively. Use strong images and coloring to make your ad stand out instead.

To create effective banner ads, include a call to action, avoid large white spaces, use animation, add a border, and don't use too much text. Be different, interesting, and use vivid colors to make your ad stand out. Try different methods and messages to see what works best for your audience. With these tips, you can create fantastic banner ads that drive clicks and conversions for your business.

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