BEST Shopify Strategy For December | $1,000,000 GAME PLAN
Published on: December 4 2022 by Hayden Bowles
BEST Shopify Strategy For December | $1,000,000 GAME PLAN
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BEST Shopify Strategy For December | $1,000,000 GAME PLAN
| startTime | durationTime | text |
| 00:00:03 | 00:00:08 | for those you looking at me right now I |
| 00:00:05 | 00:00:10 | look like a complete goon and that's |
| 00:00:08 | 00:00:12 | okay I probably look extremely broken |
| 00:00:10 | 00:00:14 | actually check these out I love these |
| 00:00:12 | 00:00:16 | shoes sound really character these my |
| 00:00:14 | 00:00:18 | buddy Harry said I look extremely broke |
| 00:00:16 | 00:00:21 | wearing these look at the other one |
| 00:00:18 | 00:00:23 | these are skateboard shoes they're |
| 00:00:21 | 00:00:25 | supposed to be a little dirty but |
| 00:00:23 | 00:00:27 | anyways in this video I'm not gonna be |
| 00:00:25 | 00:00:29 | yelling too loud or doing anything too |
| 00:00:27 | 00:00:31 | crazy so I do want to apologize if the |
| 00:00:29 | 00:00:33 | voice is a little bit lower I'm coming |
| 00:00:31 | 00:00:36 | off of not really being sick unless you |
| 00:00:33 | 00:00:37 | have a sore throat the other day yeah I |
| 00:00:36 | 00:00:39 | guess I'm not gonna be yelling and do |
| 00:00:37 | 00:00:41 | anything too crazy but I do want to |
| 00:00:39 | 00:00:42 | explain something really cool after I |
| 00:00:41 | 00:00:45 | show you guys some really cool things |
| 00:00:42 | 00:00:47 | toking about December specifically so |
| 00:00:45 | 00:00:49 | first of all I do hope that all of you |
| 00:00:47 | 00:00:53 | absolutely crushed your targets and your |
| 00:00:49 | 00:00:54 | goals in November I did not it was a |
| 00:00:53 | 00:00:56 | little bit upset at that I did extremely |
| 00:00:54 | 00:00:59 | well I kind of complain I did about a 3x |
| 00:00:56 | 00:01:01 | from last year's November ok I get can't |
| 00:00:59 | 00:01:02 | complain so continue to progress |
| 00:01:01 | 00:01:05 | I know December's gonna be really good |
| 00:01:02 | 00:01:06 | and I'm just super excited for 2019 got |
| 00:01:05 | 00:01:08 | a lot of really fun things in the work |
| 00:01:06 | 00:01:10 | and I know I've been toking a lot about |
| 00:01:08 | 00:01:12 | Facebook Ads we toked about what a lot |
| 00:01:10 | 00:01:15 | of our programs are specific around or |
| 00:01:12 | 00:01:16 | the HSD program starts with Instagram |
| 00:01:15 | 00:01:19 | it's all about transitioning that data |
| 00:01:16 | 00:01:21 | and then hence Facebook Ads taking that |
| 00:01:19 | 00:01:24 | data there scaling it in an ER 2.0 which |
| 00:01:21 | 00:01:27 | is our econ remaster 2.0 program that's |
| 00:01:24 | 00:01:28 | just Facebook ads so the thing I want to |
| 00:01:27 | 00:01:30 | mention about that with Facebook guides |
| 00:01:28 | 00:01:31 | is that's what I do right I do a lot of |
| 00:01:30 | 00:01:34 | Facebook guys's I make a lot of money |
| 00:01:31 | 00:01:35 | but now it's like way more and then ever |
| 00:01:34 | 00:01:36 | it's kind of weird I don't know how to |
| 00:01:35 | 00:01:38 | explain it but I do so much more |
| 00:01:36 | 00:01:42 | Facebook Ads now than I did two weeks |
| 00:01:38 | 00:01:43 | ago so I just have a lot more individual |
| 00:01:42 | 00:01:45 | stores now and a lot of new things being |
| 00:01:43 | 00:01:47 | started so it's a lot of time involved |
| 00:01:45 | 00:01:49 | in that but that's completely okay and |
| 00:01:47 | 00:01:50 | besides the point because to be honest I |
| 00:01:49 | 00:01:52 | really don't care what I want to do |
| 00:01:50 | 00:01:54 | inside of this video is explain a little |
| 00:01:52 | 00:01:57 | bit about what the next well from when |
| 00:01:54 | 00:01:59 | you're watching this what the next 28 27 |
| 00:01:57 | 00:02:00 | days are gonna look like okay so at |
| 00:01:59 | 00:02:01 | least from when I'm dropping this you |
| 00:02:00 | 00:02:03 | know about about the next 28 you know |
| 00:02:01 | 00:02:04 | what is this month gonna look like in |
| 00:02:03 | 00:02:06 | December because things are changing |
| 00:02:04 | 00:02:08 | we're moving into the last month we're |
| 00:02:06 | 00:02:10 | in the last month right now is in film |
| 00:02:08 | 00:02:13 | its it is December we're in the last |
| 00:02:10 | 00:02:15 | month of 2018 so let's do a quick recap |
| 00:02:13 | 00:02:17 | of the year which we'll do a fully like |
| 00:02:15 | 00:02:19 | very long video breakdown at the end of |
| 00:02:17 | 00:02:22 | the year cuz so much stuff went down but |
| 00:02:19 | 00:02:23 | now moving into 2019 what does that play |
| 00:02:22 | 00:02:25 | look like because there's a few things |
| 00:02:23 | 00:02:27 | I'm doing differently so with my |
| 00:02:25 | 00:02:29 | facebook ads specifically we toked |
| 00:02:27 | 00:02:30 | about Facebook ads and I'm also gonna |
| 00:02:29 | 00:02:33 | tok about branding again sorry about |
| 00:02:30 | 00:02:34 | the throat but this specifically is |
| 00:02:33 | 00:02:36 | something I want to convey to you in a |
| 00:02:34 | 00:02:39 | sense of where I'm gonna first explain |
| 00:02:36 | 00:02:40 | my situation what I'm doing because what |
| 00:02:39 | 00:02:42 | else can I explain I can't explain what |
| 00:02:40 | 00:02:44 | I don't do so to explain that first let |
| 00:02:42 | 00:02:46 | me explain some tips and tricks off of |
| 00:02:44 | 00:02:47 | that that I think will really help you |
| 00:02:46 | 00:02:49 | and how you can crush it and have you |
| 00:02:47 | 00:02:51 | know a six-figure December a |
| 00:02:49 | 00:02:53 | seven-figure December so I'll do seven |
| 00:02:51 | 00:02:55 | figures of revenue to give you a |
| 00:02:53 | 00:02:57 | perspective so this will be very |
| 00:02:55 | 00:02:59 | interesting because what I'm doing |
| 00:02:57 | 00:03:01 | specifically in December is something |
| 00:02:59 | 00:03:03 | that's not like oh shoot it's December I |
| 00:03:01 | 00:03:05 | got a flip-flop now we got to start |
| 00:03:03 | 00:03:08 | branding or wait now we're switching |
| 00:03:05 | 00:03:10 | we're optimizing for our ads on Facebook |
| 00:03:08 | 00:03:12 | no it's it's a consistent build off so |
| 00:03:10 | 00:03:14 | what we're doing is we're adjusting and |
| 00:03:12 | 00:03:15 | now the thing that happens to me usually |
| 00:03:14 | 00:03:16 | in the last two months of the year this |
| 00:03:15 | 00:03:19 | happened last year and even more so this |
| 00:03:16 | 00:03:21 | year asides from different numbers is I |
| 00:03:19 | 00:03:23 | had two big snap backs to reality so |
| 00:03:21 | 00:03:24 | right when it flopped into November I |
| 00:03:23 | 00:03:26 | was like wait a minute |
| 00:03:24 | 00:03:28 | 10 months out of the year like here's |
| 00:03:26 | 00:03:30 | how I consider the year and this is just |
| 00:03:28 | 00:03:32 | makes no sense to most people but for |
| 00:03:30 | 00:03:34 | easy math terms I consider a year 10 |
| 00:03:32 | 00:03:35 | months you might call me an idiot but |
| 00:03:34 | 00:03:37 | listeners for saying there's a reason I |
| 00:03:35 | 00:03:38 | do it so this is a little trick for me |
| 00:03:37 | 00:03:41 | if you want to make a million dollars in |
| 00:03:38 | 00:03:43 | a year just for easy math and this makes |
| 00:03:41 | 00:03:45 | it even easier 10 months you got to make |
| 00:03:43 | 00:03:47 | 100k a month put yourself on a hundred |
| 00:03:45 | 00:03:49 | km on the track and if you're hitting |
| 00:03:47 | 00:03:51 | that and you're going towards your goal |
| 00:03:49 | 00:03:54 | guess what when the actual year is over |
| 00:03:51 | 00:03:56 | you're at 1.2 so you're better off it's |
| 00:03:54 | 00:03:58 | always about doing that going above and |
| 00:03:56 | 00:04:00 | beyond tricking yourself into that so |
| 00:03:58 | 00:04:02 | this is where I had a very big snap back |
| 00:04:00 | 00:04:03 | in November I'm like wait we got two |
| 00:04:02 | 00:04:05 | months left in the year both is like a |
| 00:04:03 | 00:04:07 | timeframe of wait that's extra time but |
| 00:04:05 | 00:04:08 | also is shoot maybe I didn't hit a |
| 00:04:07 | 00:04:10 | certain goal or maybe I did this well |
| 00:04:08 | 00:04:12 | didn't do this it's a snap back into |
| 00:04:10 | 00:04:14 | reality and then the last month is even |
| 00:04:12 | 00:04:16 | scarier you've only got 30 days you |
| 00:04:14 | 00:04:17 | cannot redo this year so the thing |
| 00:04:16 | 00:04:20 | specifically that I'm doing we're |
| 00:04:17 | 00:04:22 | focusing a lot I want to straight like |
| 00:04:20 | 00:04:23 | this I've been focusing a lot on brands |
| 00:04:22 | 00:04:25 | you guys probably already know |
| 00:04:23 | 00:04:27 | mentioned it a little bit our students |
| 00:04:25 | 00:04:29 | know that extremely well we focus on |
| 00:04:27 | 00:04:31 | brands now I'm also flipping back and |
| 00:04:29 | 00:04:32 | doing a lot of trend products which I've |
| 00:04:31 | 00:04:34 | been doing the last two months as of now |
| 00:04:32 | 00:04:36 | and we'll be doing in December and |
| 00:04:34 | 00:04:38 | probably one or two stores free flowing |
| 00:04:36 | 00:04:40 | off right now building some data that |
| 00:04:38 | 00:04:43 | will move in and be reusing that data |
| 00:04:40 | 00:04:45 | for what's called Valentine's Day so in |
| 00:04:43 | 00:04:47 | February for every or 14th so I believe |
| 00:04:45 | 00:04:48 | that's what it is so that's what we're |
| 00:04:47 | 00:04:50 | focused on so I'm doing a lot of trends |
| 00:04:48 | 00:04:52 | so because this is one that most people |
| 00:04:50 | 00:04:53 | are buying now with Facebook Ads |
| 00:04:52 | 00:04:54 | specifically which is where I'm making |
| 00:04:53 | 00:04:56 | the majority of the money there's only |
| 00:04:54 | 00:04:58 | one store out of all of them and it's a |
| 00:04:56 | 00:05:01 | store and out of brand one store where |
| 00:04:58 | 00:05:03 | I'm using influencers so it is a |
| 00:05:01 | 00:05:04 | majority Facebook ads and a lot of |
| 00:05:03 | 00:05:06 | people are toking to me about at least |
| 00:05:04 | 00:05:08 | asking me um ideas for what I've seen yo |
| 00:05:06 | 00:05:10 | if you're starting some stores because |
| 00:05:08 | 00:05:12 | I'm fairly open in my DMS like I don't |
| 00:05:10 | 00:05:14 | mind if someone asks me a quick question |
| 00:05:12 | 00:05:16 | I see it I never don't reply to people |
| 00:05:14 | 00:05:18 | unless you actually make me mad or say |
| 00:05:16 | 00:05:19 | something stupid so I'll reply with |
| 00:05:18 | 00:05:20 | something I have no problem saying yeah |
| 00:05:19 | 00:05:22 | I don't focusing more on some like |
| 00:05:20 | 00:05:24 | training products and stores for the |
| 00:05:22 | 00:05:26 | holidays so I'll say that and I don't |
| 00:05:24 | 00:05:29 | always see my DMS but if I see a reply |
| 00:05:26 | 00:05:30 | back and they say oh well you know some |
| 00:05:29 | 00:05:31 | people have asked about Facebook Ads and |
| 00:05:30 | 00:05:33 | the data they're like sorry you build in |
| 00:05:31 | 00:05:35 | a new store are you taking data from |
| 00:05:33 | 00:05:37 | somewhere you already have or buying the |
| 00:05:35 | 00:05:38 | data so what I'd be doing for most of |
| 00:05:37 | 00:05:40 | this stuff is just building it from |
| 00:05:38 | 00:05:41 | scratch which is fine now there's a few |
| 00:05:40 | 00:05:43 | stores and things we're doing that |
| 00:05:41 | 00:05:45 | already have data or we're transferring |
| 00:05:43 | 00:05:47 | data from very similar products so it's |
| 00:05:45 | 00:05:49 | kind of a mix between two I'd say it's |
| 00:05:47 | 00:05:51 | about 30 to 50 percent cold and the rest |
| 00:05:49 | 00:05:53 | is already with data or and I consider |
| 00:05:51 | 00:05:54 | this somewhat data where I already know |
| 00:05:53 | 00:05:56 | the audience I've already run the |
| 00:05:54 | 00:05:58 | product successfully maybe I don't know |
| 00:05:56 | 00:05:59 | how to directly have data on hand but |
| 00:05:58 | 00:06:01 | it's not going to be that hard to blow |
| 00:05:59 | 00:06:03 | it up you know where the stuff where you |
| 00:06:01 | 00:06:05 | could be doing like $20,000 a day after |
| 00:06:03 | 00:06:07 | the end of like day two so you know that |
| 00:06:05 | 00:06:09 | type of thing we're going that's revenue |
| 00:06:07 | 00:06:11 | but continuing to build off of this with |
| 00:06:09 | 00:06:13 | the data we're focused on Dana Dane is |
| 00:06:11 | 00:06:15 | everything with Facebook okay if you |
| 00:06:13 | 00:06:17 | guys did not see the video you guys saw |
| 00:06:15 | 00:06:18 | yesterday this is a really cool video we |
| 00:06:17 | 00:06:21 | did I really liked it |
| 00:06:18 | 00:06:22 | toking about scaling okay and actually |
| 00:06:21 | 00:06:24 | a little live scale breakdown over there |
| 00:06:22 | 00:06:26 | I had a couple of my buddies over we |
| 00:06:24 | 00:06:28 | were up for like I don't tell like 5 or |
| 00:06:26 | 00:06:29 | 6 a.m. they were up like 7 but you know |
| 00:06:28 | 00:06:31 | just work if you're five eight hours |
| 00:06:29 | 00:06:32 | straight went and got some food came |
| 00:06:31 | 00:06:34 | back at like 10:00 and just started |
| 00:06:32 | 00:06:36 | scaling we had what we call an |
| 00:06:34 | 00:06:37 | aggressive scale session so we took a |
| 00:06:36 | 00:06:38 | lot of our stores |
| 00:06:37 | 00:06:40 | put a lot of things together what I did |
| 00:06:38 | 00:06:41 | was I grabbed the camera kind of went |
| 00:06:40 | 00:06:43 | through a couple of people there |
| 00:06:41 | 00:06:44 | something I really want to share a lots |
| 00:06:43 | 00:06:45 | that have put a couple of people on |
| 00:06:44 | 00:06:47 | camera you guys didn't even see him |
| 00:06:45 | 00:06:48 | there in the background but let them |
| 00:06:47 | 00:06:50 | explain a little about what they were |
| 00:06:48 | 00:06:52 | doing we showed some of the ads manager |
| 00:06:50 | 00:06:54 | it's really cool video and the thing |
| 00:06:52 | 00:06:55 | that you might have picked up on or |
| 00:06:54 | 00:06:57 | might not have picked up on between all |
| 00:06:55 | 00:07:00 | of them is that they mentioned something |
| 00:06:57 | 00:07:02 | about data so to a degree so for an |
| 00:07:00 | 00:07:03 | example you have Olaf who if you guys |
| 00:07:02 | 00:07:05 | don't know he is one of my top students |
| 00:07:03 | 00:07:07 | which is really really awesome he's a |
| 00:07:05 | 00:07:08 | very good friend of mine now so that's |
| 00:07:07 | 00:07:09 | something that's really awesome I've |
| 00:07:08 | 00:07:11 | kind of transitioned into that with a |
| 00:07:09 | 00:07:14 | lot of people who were just cool people |
| 00:07:11 | 00:07:15 | so with Olaf he started only a year ago |
| 00:07:14 | 00:07:16 | to this month so this will be his month |
| 00:07:15 | 00:07:19 | celebration we're gonna go celebrate the |
| 00:07:16 | 00:07:21 | exact day but in last December he |
| 00:07:19 | 00:07:22 | started so you took my program we went |
| 00:07:21 | 00:07:24 | back and forth a little bit |
| 00:07:22 | 00:07:26 | he started crushing it he's now bought |
| 00:07:24 | 00:07:28 | like four or five cars he's moved from |
| 00:07:26 | 00:07:31 | where was he Europe Germany or something |
| 00:07:28 | 00:07:32 | over to LA got a house in the hills |
| 00:07:31 | 00:07:34 | there and now I'm having them get |
| 00:07:32 | 00:07:35 | another place so it's kind of crazy to |
| 00:07:34 | 00:07:36 | be buying a new car soon I'm sure you |
| 00:07:35 | 00:07:38 | guys will see that if you follow him |
| 00:07:36 | 00:07:39 | whatever he's kind of low-key but you |
| 00:07:38 | 00:07:41 | know super cool guy that's besides the |
| 00:07:39 | 00:07:43 | point but it is the point he's awesome |
| 00:07:41 | 00:07:44 | but so what he was toking about what |
| 00:07:43 | 00:07:46 | data specifically we'll get to the other |
| 00:07:44 | 00:07:48 | two guys as well he mentioned when I |
| 00:07:46 | 00:07:51 | asked him a question I said what do you |
| 00:07:48 | 00:07:53 | make the most money on what do you make |
| 00:07:51 | 00:07:55 | the most money on profit I said is it |
| 00:07:53 | 00:07:57 | basic interest targeting is it |
| 00:07:55 | 00:07:59 | look-alikes or as a retargeting he said |
| 00:07:57 | 00:08:00 | look-alikes so for him if you guys know |
| 00:07:59 | 00:08:02 | it's one of our programs this is why he |
| 00:08:00 | 00:08:04 | knows that why it works for him because |
| 00:08:02 | 00:08:06 | he follows that strategy so what he does |
| 00:08:04 | 00:08:07 | with look-alikes is that's where it's |
| 00:08:06 | 00:08:08 | the most profitable base because when |
| 00:08:07 | 00:08:11 | we're building our data a certain way |
| 00:08:08 | 00:08:13 | look-alikes become so powerful in Philly |
| 00:08:11 | 00:08:14 | you don't know how to look like is with |
| 00:08:13 | 00:08:15 | Facebook Ads |
| 00:08:14 | 00:08:19 | a look-alike audience is where let's say |
| 00:08:15 | 00:08:22 | I have bought a a wallet okay I bought a |
| 00:08:19 | 00:08:23 | wallet from I don't know wallet calm |
| 00:08:22 | 00:08:25 | right and there's three of my other |
| 00:08:23 | 00:08:27 | friends who have running well if you now |
| 00:08:25 | 00:08:29 | have those four purchases which is |
| 00:08:27 | 00:08:31 | nothing let's say you have 400 okay |
| 00:08:29 | 00:08:32 | 400 people who bought this wallet what |
| 00:08:31 | 00:08:35 | you can do is upload that as a lookalike |
| 00:08:32 | 00:08:36 | on Facebook and so Facebook's gonna find |
| 00:08:35 | 00:08:38 | people who have similar interests |
| 00:08:36 | 00:08:39 | similar buy and habits similar age range |
| 00:08:38 | 00:08:41 | and live in a similar location similar |
| 00:08:39 | 00:08:43 | backgrounds similar maybe not as sort of |
| 00:08:41 | 00:08:45 | similar friends but similar types of |
| 00:08:43 | 00:08:47 | friends and excuse me they're gonna go |
| 00:08:45 | 00:08:49 | through and find a lot more people like |
| 00:08:47 | 00:08:49 | a very amplified version opening up the |
| 00:08:49 | 00:08:51 | top |
| 00:08:49 | 00:08:52 | funnel and find thousands and thousands |
| 00:08:51 | 00:08:54 | tens of thousands hundreds of thousands |
| 00:08:52 | 00:08:56 | sometimes millions tens of millions of |
| 00:08:54 | 00:08:57 | people based on the look-alike so it all |
| 00:08:56 | 00:08:59 | depends on that size and what it is for |
| 00:08:57 | 00:09:01 | of course but that's why I look like can |
| 00:08:59 | 00:09:02 | be so powerful is because you're |
| 00:09:01 | 00:09:05 | immediately slicing through all the BS |
| 00:09:02 | 00:09:06 | but you have to get there first so |
| 00:09:05 | 00:09:08 | that's where understanding data really |
| 00:09:06 | 00:09:11 | comes into play and I I want to stress |
| 00:09:08 | 00:09:12 | that important piece because I guess |
| 00:09:11 | 00:09:14 | data is everything like those places |
| 00:09:12 | 00:09:16 | where you can buy data but I understand |
| 00:09:14 | 00:09:18 | you might not have $30,000 to drop on a |
| 00:09:16 | 00:09:20 | purchase data list it's totally fine |
| 00:09:18 | 00:09:21 | doing it from scratch you should know |
| 00:09:20 | 00:09:23 | how to do that either way that's a skill |
| 00:09:21 | 00:09:24 | you need to be building like if you guys |
| 00:09:23 | 00:09:26 | don't know what you're doing Facebook |
| 00:09:24 | 00:09:28 | Ads I recommend you continue working on |
| 00:09:26 | 00:09:29 | it definitely so glad you're watching |
| 00:09:28 | 00:09:31 | this video but I want you guys to drop |
| 00:09:29 | 00:09:33 | questions down below but give me a |
| 00:09:31 | 00:09:35 | second so I'm gonna explain now Preston |
| 00:09:33 | 00:09:36 | who was the second person you guys saw |
| 00:09:35 | 00:09:38 | in that video kind of well there's a lot |
| 00:09:36 | 00:09:40 | of people moving around but Preston just |
| 00:09:38 | 00:09:43 | turned 18 is a little bit younger than |
| 00:09:40 | 00:09:46 | me very cool kid absolute beast |
| 00:09:43 | 00:09:47 | kills it okay and so he toked a little |
| 00:09:46 | 00:09:49 | bit about the breakdown tab |
| 00:09:47 | 00:09:50 | understanding Killian aggressive scaling |
| 00:09:49 | 00:09:53 | and I had him tok about things that |
| 00:09:50 | 00:09:54 | he's messed up on with scaling so no |
| 00:09:53 | 00:09:57 | matter whose scale if you successfully |
| 00:09:54 | 00:09:59 | scaled more than one ad once for one |
| 00:09:57 | 00:10:01 | product on one store you've messed up on |
| 00:09:59 | 00:10:03 | scaling I messed up the first time I |
| 00:10:01 | 00:10:05 | scale I messed up again I still mess up |
| 00:10:03 | 00:10:07 | because that's part of testing so what |
| 00:10:05 | 00:10:08 | he said and this is this happened |
| 00:10:07 | 00:10:10 | everyone I don't know if you guys have |
| 00:10:08 | 00:10:12 | already scaled something but he's done |
| 00:10:10 | 00:10:14 | things where he ends up just duplicating |
| 00:10:12 | 00:10:15 | the budget before he tries directly |
| 00:10:14 | 00:10:17 | raising it a little bit too early when |
| 00:10:15 | 00:10:18 | the campaigns not matured and he started |
| 00:10:17 | 00:10:20 | toking about doing that and that's |
| 00:10:18 | 00:10:23 | actually killing what's already working |
| 00:10:20 | 00:10:24 | and so trust me there is very little |
| 00:10:23 | 00:10:25 | things I'll name one that personally |
| 00:10:24 | 00:10:27 | makes me a little two things I'll |
| 00:10:25 | 00:10:28 | they've two things that personally |
| 00:10:27 | 00:10:30 | pissed me off a little bit more than |
| 00:10:28 | 00:10:32 | that but scaling up they're killing |
| 00:10:30 | 00:10:34 | something that's already working hurts |
| 00:10:32 | 00:10:36 | my heart it hurts my heart it hurts my |
| 00:10:34 | 00:10:38 | head it hurts my foot it hurts |
| 00:10:36 | 00:10:39 | everywhere because it hurts my wallet |
| 00:10:38 | 00:10:41 | because it's it's something that's |
| 00:10:39 | 00:10:43 | already working right that's like I |
| 00:10:41 | 00:10:44 | don't know you're having the most |
| 00:10:43 | 00:10:46 | delicious meal ever and someone just |
| 00:10:44 | 00:10:47 | takes it away lights out on fire |
| 00:10:46 | 00:10:49 | and you're still starving you know you |
| 00:10:47 | 00:10:51 | had one bite so that's where it does get |
| 00:10:49 | 00:10:52 | upsetting the two things for me that are |
| 00:10:51 | 00:10:53 | a little bit more annoying is supplier |
| 00:10:52 | 00:10:56 | issues and when Instagram influencers |
| 00:10:53 | 00:10:58 | don't post at the right time or they try |
| 00:10:56 | 00:11:00 | and drown you out by posting again right |
| 00:10:58 | 00:11:01 | after like five minutes after they did |
| 00:11:00 | 00:11:02 | the show |
| 00:11:01 | 00:11:05 | so there's a couple of doing things but |
| 00:11:02 | 00:11:07 | um yeah so he mentioned that about data |
| 00:11:05 | 00:11:08 | and you guys want to be careful scaling |
| 00:11:07 | 00:11:09 | again go back and check out that video |
| 00:11:08 | 00:11:10 | from yesterday if you haven't |
| 00:11:09 | 00:11:13 | understanding the scaling process |
| 00:11:10 | 00:11:14 | there's a lot that goes into that and I |
| 00:11:13 | 00:11:15 | want you to know something too it's just |
| 00:11:14 | 00:11:17 | something that's coming to the top of my |
| 00:11:15 | 00:11:20 | mind I'm kind of free-flowing all these |
| 00:11:17 | 00:11:21 | videos what I like to do so if you're |
| 00:11:20 | 00:11:23 | learning whether it's from a YouTube |
| 00:11:21 | 00:11:24 | video right now you know the video we |
| 00:11:23 | 00:11:25 | did yesterday in the video we're doing |
| 00:11:24 | 00:11:27 | right now whether it's from my course |
| 00:11:25 | 00:11:28 | someone else's course a program if |
| 00:11:27 | 00:11:30 | you're in person if you're to the |
| 00:11:28 | 00:11:32 | seminar if you're learning from a |
| 00:11:30 | 00:11:33 | Facebook ad engineer which by the way |
| 00:11:32 | 00:11:35 | they only know a certain fraction nobody |
| 00:11:33 | 00:11:38 | knows everything but uh because that's |
| 00:11:35 | 00:11:42 | what they work on so I want you to know |
| 00:11:38 | 00:11:43 | something too very very I want to say |
| 00:11:42 | 00:11:44 | flip flopped and it's because |
| 00:11:43 | 00:11:46 | everybody's always in search of |
| 00:11:44 | 00:11:48 | information I search for information |
| 00:11:46 | 00:11:50 | still I pay people multiple people who |
| 00:11:48 | 00:11:52 | actually consult with me on Facebook ads |
| 00:11:50 | 00:11:54 | there I don't know how they're so |
| 00:11:52 | 00:11:56 | updated on I don't know how they know |
| 00:11:54 | 00:11:58 | this stuff it's ridiculous though so I'm |
| 00:11:56 | 00:11:59 | still in search for that information but |
| 00:11:58 | 00:12:00 | I came to realize something that I want |
| 00:11:59 | 00:12:01 | to make sure I put out to you and I've |
| 00:12:00 | 00:12:02 | mentioned it to all off I mention it to |
| 00:12:01 | 00:12:04 | other people who are kind of closer to |
| 00:12:02 | 00:12:06 | me but I want to put out there is that |
| 00:12:04 | 00:12:07 | nothing is everything nothing is |
| 00:12:06 | 00:12:10 | everything so I'm gonna give you an |
| 00:12:07 | 00:12:11 | example here my HSD course I can't speak |
| 00:12:10 | 00:12:14 | on other people's stuff and this is this |
| 00:12:11 | 00:12:17 | is not a course pitch I don't care |
| 00:12:14 | 00:12:19 | so the HSD course the the video lesson |
| 00:12:17 | 00:12:21 | library itself it's a program of course |
| 00:12:19 | 00:12:24 | just means the video part of it it |
| 00:12:21 | 00:12:27 | covers everything but define everything |
| 00:12:24 | 00:12:28 | do I cover I'm not even a name someone |
| 00:12:27 | 00:12:30 | because I don't wanna cause any |
| 00:12:28 | 00:12:34 | controversy do I keen on them a friend |
| 00:12:30 | 00:12:35 | do I cover my buddy Mike sad strategy no |
| 00:12:34 | 00:12:37 | you guys I'm in over my kiss do I cover |
| 00:12:35 | 00:12:38 | that no because I don't know a thousand |
| 00:12:37 | 00:12:40 | percent of what he's doing I don't know |
| 00:12:38 | 00:12:42 | at all because that's not what I do so I |
| 00:12:40 | 00:12:45 | covered everything of what I do not |
| 00:12:42 | 00:12:46 | specifically and theoretikally you can't |
| 00:12:45 | 00:12:48 | even cover everything you do because I |
| 00:12:46 | 00:12:50 | have not shown you every live at example |
| 00:12:48 | 00:12:51 | I have not recorded every single thing |
| 00:12:50 | 00:12:53 | I've done every button I've clicked |
| 00:12:51 | 00:12:54 | otherwise you'd have like six hours of |
| 00:12:53 | 00:12:56 | new stuff a day and there's stuff from |
| 00:12:54 | 00:13:00 | three years ago that I can't show that |
| 00:12:56 | 00:13:01 | so because it's not recorded so I want |
| 00:13:00 | 00:13:02 | you to understand this is the whole |
| 00:13:01 | 00:13:04 | point of it you're gonna have to test a |
| 00:13:02 | 00:13:06 | build-off that and this is something I |
| 00:13:04 | 00:13:07 | give Olaf props where you guys will see |
| 00:13:06 | 00:13:08 | him again soon I'm going up to LA in |
| 00:13:07 | 00:13:09 | like an hour or you're getting the house |
| 00:13:08 | 00:13:11 | in the hills you can't have fun and work |
| 00:13:09 | 00:13:12 | for a few days we got a ton of stuff to |
| 00:13:11 | 00:13:13 | scale so you guys I'm sure you'll see |
| 00:13:12 | 00:13:15 | that I'll do some |
| 00:13:13 | 00:13:16 | with him just to help you guys out but |
| 00:13:15 | 00:13:19 | what I told Hamish something he really |
| 00:13:16 | 00:13:20 | ran with is dude he knows how much value |
| 00:13:19 | 00:13:22 | was in the program he's got the other |
| 00:13:20 | 00:13:23 | one as well you know learning Facebook |
| 00:13:22 | 00:13:25 | ads he's already killing with a few |
| 00:13:23 | 00:13:26 | little gold nuggets but what he did was |
| 00:13:25 | 00:13:27 | so cool this is what I've notiked from |
| 00:13:26 | 00:13:29 | all the successful students whether |
| 00:13:27 | 00:13:30 | they're one of the six millionaire |
| 00:13:29 | 00:13:32 | students or hundreds of individual |
| 00:13:30 | 00:13:35 | successful students is they take what |
| 00:13:32 | 00:13:37 | they learn used it started making money |
| 00:13:35 | 00:13:38 | and this might sound crazy started |
| 00:13:37 | 00:13:41 | making money and started testing other |
| 00:13:38 | 00:13:44 | they started testing other stuff |
| 00:13:41 | 00:13:45 | slight variations split test cross the |
| 00:13:44 | 00:13:48 | up up sell thousand whatever they |
| 00:13:45 | 00:13:51 | started moving around and testing other |
| 00:13:48 | 00:13:53 | things that's what Facebook Ads is okay |
| 00:13:51 | 00:13:54 | it's all a big test it's a big game and |
| 00:13:53 | 00:13:56 | it's a fun game it's an expensive game |
| 00:13:54 | 00:13:58 | but it's something that can also make |
| 00:13:56 | 00:13:59 | you a lot of money just one of the at |
| 00:13:58 | 00:14:02 | accounts that president showed that's |
| 00:13:59 | 00:14:04 | Luda his stores is not the most |
| 00:14:02 | 00:14:05 | profitable at all it's not even the |
| 00:14:04 | 00:14:07 | biggest scale that one's doing like a |
| 00:14:05 | 00:14:10 | couple thousand a day that ad account he |
| 00:14:07 | 00:14:11 | showed it spent about was spend like 20 |
| 00:14:10 | 00:14:14 | grand and made back 75 and he's still |
| 00:14:11 | 00:14:16 | building data product cost out of that 8 |
| 00:14:14 | 00:14:18 | to 12 so he made you know 40 grand that |
| 00:14:16 | 00:14:20 | was in the week you do the math you know |
| 00:14:18 | 00:14:22 | in one store that's not the biggest so |
| 00:14:20 | 00:14:23 | you know just as an example of showing |
| 00:14:22 | 00:14:25 | you what Facebook Ads can do and that's |
| 00:14:23 | 00:14:27 | such a small piece we toked about one |
| 00:14:25 | 00:14:29 | of Harry's examples where he spent |
| 00:14:27 | 00:14:31 | seventy thousand on ads probably another |
| 00:14:29 | 00:14:32 | whatever and product costs don't really |
| 00:14:31 | 00:14:34 | know it she called a hundred thousand to |
| 00:14:32 | 00:14:36 | be conservative and they made a one |
| 00:14:34 | 00:14:39 | point three five million dollar return |
| 00:14:36 | 00:14:40 | you do the math on the row is there so |
| 00:14:39 | 00:14:42 | that's the power of Facebook ads and |
| 00:14:40 | 00:14:43 | understanding how to leverage that so |
| 00:14:42 | 00:14:45 | there's a lot of really cool things I |
| 00:14:43 | 00:14:47 | just want to keep you guys updated in |
| 00:14:45 | 00:14:48 | December to really summarize it kind of |
| 00:14:47 | 00:14:49 | put my thoughts in one place |
| 00:14:48 | 00:14:51 | the things that I'm doing I'm gonna |
| 00:14:49 | 00:14:53 | narrow it down for you in December here |
| 00:14:51 | 00:14:55 | folks here a lot of Facebook ads I'm |
| 00:14:53 | 00:14:57 | taking advantage of the holidays I |
| 00:14:55 | 00:14:59 | understand that the ad price |
| 00:14:57 | 00:15:00 | excuse me is a little bit more expensive |
| 00:14:59 | 00:15:01 | this time of year but that's okay I'm |
| 00:15:00 | 00:15:03 | willing to fight for the customer |
| 00:15:01 | 00:15:05 | because the customer is there and once I |
| 00:15:03 | 00:15:06 | get the customer this might not be your |
| 00:15:05 | 00:15:09 | situation I can't explain your situation |
| 00:15:06 | 00:15:10 | this is me if you don't have money to |
| 00:15:09 | 00:15:12 | spend on ads like I don't break even |
| 00:15:10 | 00:15:14 | right now I'm profitable so if I'm |
| 00:15:12 | 00:15:17 | willing to break even if it has to come |
| 00:15:14 | 00:15:18 | to that to get the customer so once I |
| 00:15:17 | 00:15:20 | get the customer I want to get them |
| 00:15:18 | 00:15:21 | because they're buying now and so once I |
| 00:15:20 | 00:15:23 | do that then I have the data which I can |
| 00:15:21 | 00:15:26 | utilize all in the next year so it's |
| 00:15:23 | 00:15:26 | like I'm setting myself up so it's a lot |
| 00:15:26 | 00:15:28 | of fun that sort of |
| 00:15:26 | 00:15:30 | see nah we have our brands going |
| 00:15:28 | 00:15:33 | extremely well one hit about 235 K last |
| 00:15:30 | 00:15:35 | month so that's what I said a month and |
| 00:15:33 | 00:15:37 | a half ago I said watch it's gonna hit |
| 00:15:35 | 00:15:39 | six figures a month there you go that's |
| 00:15:37 | 00:15:40 | one of two so there's a lot of fun |
| 00:15:39 | 00:15:41 | little things that I'm trying to do that |
| 00:15:40 | 00:15:43 | I'm trying to put out there and just |
| 00:15:41 | 00:15:45 | show you guys and explain as much as |
| 00:15:43 | 00:15:47 | possible so I want you to do is drop two |
| 00:15:45 | 00:15:48 | things down below if you have a question |
| 00:15:47 | 00:15:50 | about Facebook Ads drop it down below |
| 00:15:48 | 00:15:52 | and the second thing with you I want you |
| 00:15:50 | 00:15:54 | to drop as a separate comment if you |
| 00:15:52 | 00:15:56 | have any sort of specific video that you |
| 00:15:54 | 00:15:57 | want to see if you want to see stuff on |
| 00:15:56 | 00:15:59 | retarget you want to see more stuff |
| 00:15:57 | 00:16:00 | about lookalike do you want me to bring |
| 00:15:59 | 00:16:02 | on other people for those stuff do you |
| 00:16:00 | 00:16:03 | want me to consult other stuff I like |
| 00:16:02 | 00:16:05 | the videos where it's a conversation |
| 00:16:03 | 00:16:06 | with other people not just me |
| 00:16:05 | 00:16:09 | free-flowing I like these two we have to |
| 00:16:06 | 00:16:11 | do these as well but a balance maybe let |
| 00:16:09 | 00:16:13 | me know but if you just have video ideas |
| 00:16:11 | 00:16:14 | I want to kind of slowly switching up |
| 00:16:13 | 00:16:16 | the content a little bit on what we're |
| 00:16:14 | 00:16:18 | doing I'm trying to I don't know take a |
| 00:16:16 | 00:16:20 | step back but also be more forward if |
| 00:16:18 | 00:16:22 | that makes sense like I'm totally cool |
| 00:16:20 | 00:16:24 | with posting every day I don't mind it |
| 00:16:22 | 00:16:26 | I'm now having an assistant who edits |
| 00:16:24 | 00:16:28 | everything uploads everything for me so |
| 00:16:26 | 00:16:30 | I'm totally happy filming these videos |
| 00:16:28 | 00:16:32 | I'm able to speak my mind it helps me so |
| 00:16:30 | 00:16:33 | if you guys have any things I'm gonna go |
| 00:16:32 | 00:16:35 | through and you know read through the |
| 00:16:33 | 00:16:36 | comments you have any videos you want to |
| 00:16:35 | 00:16:38 | see topics you aren't discussed maybe a |
| 00:16:36 | 00:16:40 | problem you want solve or hell maybe |
| 00:16:38 | 00:16:41 | actually oppression says because |
| 00:16:40 | 00:16:43 | everybody I wanted but maybe you want to |
| 00:16:41 | 00:16:44 | come on a video do some sort of video |
| 00:16:43 | 00:16:46 | chatter I mean if you want a flat a |
| 00:16:44 | 00:16:48 | person or something maybe I'll help you |
| 00:16:46 | 00:16:49 | for 15 minutes we'll put it on camera |
| 00:16:48 | 00:16:51 | can't do that for everyone can't do that |
| 00:16:49 | 00:16:53 | for a random person but if you're in a |
| 00:16:51 | 00:16:55 | unique situation maybe you want help |
| 00:16:53 | 00:16:56 | scaling how about this how about this if |
| 00:16:55 | 00:16:58 | you're watching this right now right now |
| 00:16:56 | 00:17:00 | you're doing over 50,000 a month of |
| 00:16:58 | 00:17:02 | revenue on a Shopify store comment it |
| 00:17:00 | 00:17:04 | down below I'll probably reach out to |
| 00:17:02 | 00:17:04 | you you could fly out I'll scale it for |
| 00:17:04 | 00:17:06 | you |
| 00:17:04 | 00:17:07 | blah blah blah will put on camera how |
| 00:17:06 | 00:17:08 | about that does that sound good so I |
| 00:17:07 | 00:17:09 | don't know I'm just all about doing fun |
| 00:17:08 | 00:17:10 | unique things we're also doing that |
| 00:17:09 | 00:17:12 | given where I'm flying someone out |
| 00:17:10 | 00:17:13 | that's gonna be dope |
| 00:17:12 | 00:17:15 | I'll leave that link somewhere down |
| 00:17:13 | 00:17:16 | below as well make sure inside of there |
| 00:17:15 | 00:17:18 | other than that if you enjoyed this |
| 00:17:16 | 00:17:20 | videos fifthly and if you like my new |
| 00:17:18 | 00:17:22 | wall art some of you might recognize |
| 00:17:20 | 00:17:24 | this one it is a different one than the |
| 00:17:22 | 00:17:26 | one you saw back in Minnesota where I |
| 00:17:24 | 00:17:29 | grew up is this bigger I don't know I |
| 00:17:26 | 00:17:30 | think it is bigger honestly but yeah I |
| 00:17:29 | 00:17:33 | just got a couple of these things we got |
| 00:17:30 | 00:17:34 | a lot more coming but um yeah I got to |
| 00:17:33 | 00:17:35 | figure out how to hang them up so I |
| 00:17:34 | 00:17:37 | don't have a hammer |
| 00:17:35 | 00:17:39 | whatever anyways if you guys like that |
| 00:17:37 | 00:17:41 | be sure to drop like down below and as |
| 00:17:39 | 00:17:42 | always I do very much so appreciate it |
| 00:17:41 | 00:17:45 | featuring the family and then I second |
| 00:17:42 | 00:17:47 | subscribe button right there it's free I |
| 00:17:45 | 00:17:49 | appreciate it and I'll be seeing you |
| 00:17:47 | 00:18:00 | guys tomorrow the next video peace |
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