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Clickfunnels Training: How To Use Order Bumps To Crush It In Your eCommerce Funnels!

Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders

Clickfunnels Training: How To Use Order Bumps To Crush It In Your eCommerce Funnels!

Clickfunnels Training: How To Use Order Bumps To Crush It In Your eCommerce Funnels!

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00:00:23 00:00:28 what's up Empire builders welcome back
00:00:26 00:00:30 to another episode today is gonna be a
00:00:28 00:00:32 fun one we're gonna be toking about
00:00:30 00:00:34 order bumps and how you can use order
00:00:32 00:00:36 bumps to skyrocket
00:00:34 00:00:40 let me not skyrocket but increase your
00:00:36 00:00:42 revenue by 25% on a majority of your
00:00:40 00:00:44 orders if you do it right and that's
00:00:42 00:00:46 what we're gonna be showing you how to
00:00:44 00:00:47 do in this video and guys I know some of
00:00:46 00:00:49 you have reached out to me and you're
00:00:47 00:00:50 like how do you find time to schedule
00:00:49 00:00:52 all these videos out beat like you run
00:00:50 00:00:53 your own business how do you have time
00:00:52 00:00:55 well guys that's why why you always see
00:00:53 00:00:58 me wearing the same shirt in a lot of
00:00:55 00:00:59 videos because literally it's like
00:00:58 00:01:02 Wednesday morning I get up early that's
00:00:59 00:01:03 why you see me some videos my voice is
00:01:02 00:01:05 even different because I'm still
00:01:03 00:01:09 drinking my bulletproof coffee right
00:01:05 00:01:11 here and I usually wake up at 5:30 on
00:01:09 00:01:14 those mornings on Wednesdays and I shoot
00:01:11 00:01:16 literally from I give myself a half an
00:01:14 00:01:17 hour's I have to start taking my bowl of
00:01:16 00:01:20 coffee read a book for about a half an
00:01:17 00:01:24 hour I start recording at 6:00 and then
00:01:20 00:01:27 I am I record for about three to four
00:01:24 00:01:30 hours I try to record all seven videos
00:01:27 00:01:33 for the following week so that's why
00:01:30 00:01:34 sometimes I it's it sucks because I'll
00:01:33 00:01:36 have to change around the videos if like
00:01:34 00:01:37 something happens in the industry like
00:01:36 00:01:41 when the clickfunnels Shopify
00:01:37 00:01:44 integration came out I just shot a new
00:01:41 00:01:47 video real quick and no just
00:01:44 00:01:48 the other ones back so I just know some
00:01:47 00:01:50 people ask me like how do I find the
00:01:48 00:01:52 time trap but that's what I do guys and
00:01:50 00:01:55 and then I have a virtual assistant that
00:01:52 00:01:58 I found Oh free up calm best place to
00:01:55 00:02:00 get best place ever to get virtual
00:01:58 00:02:02 assistants and just two managers right
00:02:00 00:02:03 and they manage my entire YouTube
00:02:02 00:02:05 channel I don't have do you think I do
00:02:03 00:02:05 any of this crap no I don't do any of
00:02:05 00:02:08 this
00:02:05 00:02:11 I literally just drag and drop my video
00:02:08 00:02:15 files into a into a Dropbox share file
00:02:11 00:02:16 or into a Dropbox shared folder and then
00:02:15 00:02:18 they handle it all from there I just
00:02:16 00:02:20 record the content and push it out I
00:02:18 00:02:21 don't even edit it whatsoever I mean you
00:02:20 00:02:25 guys know I don't really edit my videos
00:02:21 00:02:27 I know they were adding like some some
00:02:25 00:02:28 like music and stuff in the background
00:02:27 00:02:30 which I'm like all right do what you
00:02:28 00:02:31 want whatever as long as you guys aren't
00:02:30 00:02:32 complaining about it you know give me
00:02:31 00:02:34 some suggestion if you want to see more
00:02:32 00:02:36 you know edited videos I don't know I
00:02:34 00:02:37 can tell them to do that but I like
00:02:36 00:02:39 giving you guys straight cop that
00:02:37 00:02:42 straight value so that's let's get right
00:02:39 00:02:44 into these order bumps okay so what the
00:02:42 00:02:45 hell is an order bump so typically an
00:02:44 00:02:46 order bump and if you have this sales
00:02:45 00:02:50 funnel bass this is the one I know I
00:02:46 00:02:51 preach this sales funnel a lot guys I'll
00:02:50 00:02:54 be honest with you that I don't use this
00:02:51 00:02:56 sales funnel as often anymore I do so
00:02:54 00:02:59 this is a very successful sales funnel
00:02:56 00:03:04 guys I've just been seeing it used a lot
00:02:59 00:03:07 around lately now this sales funnel this
00:03:04 00:03:08 one was it can easily make you 2,500
00:03:07 00:03:09 bucks a week if you do it right if you
00:03:08 00:03:13 use the strategies I'm actually sharing
00:03:09 00:03:14 with you and actually do it this this
00:03:13 00:03:18 one can make you 2,500 bucks a week no
00:03:14 00:03:21 problem but I do a lot of testing with
00:03:18 00:03:24 these funnels and I give access to the
00:03:21 00:03:26 other funnels I have two six figure
00:03:24 00:03:27 funnel member so I can't I want to share
00:03:26 00:03:28 them here but I can't guys I need to
00:03:27 00:03:30 have some sort of
00:03:28 00:03:34 you know incentive for people to come
00:03:30 00:03:36 join me in six but guys your order bump
00:03:34 00:03:39 is typically on the on your order form
00:03:36 00:03:41 right and this is our standard order for
00:03:39 00:03:43 this is not a two-step order form there
00:03:41 00:03:45 will be a video hopefully after this one
00:03:43 00:03:48 that I toked about our two-step order
00:03:45 00:03:52 forms right because those are work
00:03:48 00:03:56 really really nicely as well so with
00:03:52 00:03:57 this order bump is right down here so if
00:03:56 00:04:00 you don't have it you could just add the
00:03:57 00:04:02 element or add the order form so let's
00:04:00 00:04:04 say this isn't doesn't exist here right
00:04:02 00:04:06 you could add another one you just click
00:04:04 00:04:10 add new element and then search for
00:04:06 00:04:14 order bomb so I could just add like oops
00:04:10 00:04:17 oh they won't let me add two but let's
00:04:14 00:04:21 say I delete this one all right and I
00:04:17 00:04:23 want to add one so there it is right
00:04:21 00:04:24 there so then you just add an order bump
00:04:23 00:04:27 right to your thing I like to keep it
00:04:24 00:04:29 tucked under a little bit here so if you
00:04:27 00:04:32 click here the gear icon you can you
00:04:29 00:04:37 know get that top headline a little bit
00:04:32 00:04:40 here a little bit lower and guys border
00:04:37 00:04:42 bumps placement wise always always
00:04:40 00:04:43 always put them right above the order
00:04:42 00:04:45 button because you want it to be the
00:04:43 00:04:47 last thing that your prospect sees
00:04:45 00:04:48 before they check out because that's
00:04:47 00:04:50 usually gonna that's what's gonna
00:04:48 00:04:56 increase your conversion by god I'll
00:04:50 00:04:59 take it whatever alright so guys
00:04:56 00:05:02 strategies for what to sell on your
00:04:59 00:05:04 order bump there's a few things and I'm
00:05:02 00:05:08 gonna write them out here just so you
00:05:04 00:05:11 guys have a list by far my biggest
00:05:08 00:05:16 success my biggest success has been
00:05:11 00:05:18 limited edition product okay so what do
00:05:16 00:05:20 I mean by that well say you source
00:05:18 00:05:26 whatever a necklace or whatever
00:05:20 00:05:29 from aliexpress you can they have
00:05:26 00:05:31 different variations in their right you
00:05:29 00:05:32 know this is just marketing right say
00:05:31 00:05:35 there's like five different variations
00:05:32 00:05:39 of this necklace and there's a black
00:05:35 00:05:41 white yellow green whatever I will pick
00:05:39 00:05:42 one all right
00:05:41 00:05:44 the one that looks kind of the coolest
00:05:42 00:05:47 typically like the gold one right the
00:05:44 00:05:49 yellow one right the one that stiks out
00:05:47 00:05:53 the most and I will make that my limited
00:05:49 00:05:57 edition product okay you follow me make
00:05:53 00:06:00 sense make sense guys why do I do that
00:05:57 00:06:04 well I'm able to charge now more for my
00:06:00 00:06:07 limited edition product right but at the
00:06:04 00:06:10 same time it costs the same for me and
00:06:07 00:06:12 guys that's the way it is okay I love
00:06:10 00:06:14 most things that are a limited edition
00:06:12 00:06:16 in the real world cost the same amount
00:06:14 00:06:19 to manufacture it's just marketing away
00:06:16 00:06:22 as being a limited edition product so
00:06:19 00:06:25 the strategy guys with the limited
00:06:22 00:06:29 edition so let's just say one shall be a
00:06:25 00:06:29 limited edition
00:06:32 00:06:38 and as far as copy goes guys keep it
00:06:35 00:06:40 simple but don't just write like like
00:06:38 00:06:42 one sentence in your order bump write
00:06:40 00:06:44 something along the lines of hey we
00:06:42 00:06:48 created a very small batch of these
00:06:44 00:06:51 limited-edition necklaces we only made a
00:06:48 00:06:53 hundred of them total there are only 73
00:06:51 00:06:56 remaining if you would like one please
00:06:53 00:06:58 click above if you see this box still
00:06:56 00:07:00 available that means they are still
00:06:58 00:07:03 available you know add it to your cart
00:07:00 00:07:05 for only 1297 right so that's what I
00:07:03 00:07:08 would do so typically as far as pricing
00:07:05 00:07:11 if my main product is 997 the standard
00:07:08 00:07:16 version I will make my limited edition
00:07:11 00:07:19 version between twelve ninety seven and
00:07:16 00:07:21 fourteen and ninety seven so that'll be
00:07:19 00:07:22 the cost it'll be a little bit more but
00:07:21 00:07:25 think about it guys your margin gets a
00:07:22 00:07:28 lot a lot healthier with with doing the
00:07:25 00:07:31 limit of this product and trust me okay
00:07:28 00:07:34 I have seen it as high as 35% take great
00:07:31 00:07:38 on a limited edition product okay guys
00:07:34 00:07:39 it's very very powerful so you can
00:07:38 00:07:41 totally do something like that and again
00:07:39 00:07:44 just keep it simple yes I'll take it and
00:07:41 00:07:46 at the end here right the price 1297 you
00:07:44 00:07:48 know it's only 72 out of 100 remaining
00:07:46 00:07:49 blah blah blah use some marketing in
00:07:48 00:07:51 there guys you got to use some market
00:07:49 00:07:54 you gotta use some scarcity and urgency
00:07:51 00:07:55 try to be real with it so for example at
00:07:54 00:07:57 the end of the week after running a
00:07:55 00:07:59 funnel and you said seventy-three out of
00:07:57 00:08:01 hundred left go in there maybe change it
00:07:59 00:08:04 around to like hey maybe only 30 left
00:08:01 00:08:06 out of 100 you know test and tweak see
00:08:04 00:08:08 what works best for you I'm not gonna
00:08:06 00:08:10 lie I'm not that good with doing that
00:08:08 00:08:13 for some of my funnels and some of my
00:08:10 00:08:17 customers funnels but they still sell so
00:08:13 00:08:24 thanks so what the second thing that I
00:08:17 00:08:28 like to do is expedited shipping so this
00:08:24 00:08:33 used to be more popular I hate writing
00:08:28 00:08:35 with the mouse expedited shipping this
00:08:33 00:08:38 used to be more popular back in the day
00:08:35 00:08:41 but there's a strategy that I like to
00:08:38 00:08:43 use now is if they give me normal the
00:08:41 00:08:46 strategy here is if they give just
00:08:43 00:08:48 by normal product from the order form at
00:08:46 00:08:54 997 right they're getting it from
00:08:48 00:08:57 Aliexpress alright if they pay they
00:08:54 00:09:00 check the box to do expedited shipping
00:08:57 00:09:01 I will then if I can't tell you the
00:09:00 00:09:05 price now because you have to compare
00:09:01 00:09:08 the price or the product on Aliexpress
00:09:05 00:09:09 versus Amazon right but typically if
00:09:08 00:09:12 they choose the expedited shipping
00:09:09 00:09:14 option I will see how much those units
00:09:12 00:09:16 cost and I will ship them via Amazon
00:09:14 00:09:19 right so typically this might cost
00:09:16 00:09:21 something another 997 for expedited
00:09:19 00:09:24 two-day shipping or something like that
00:09:21 00:09:29 right so that is a decent strategy but
00:09:24 00:09:32 for me I like free money so what do I
00:09:29 00:09:35 mean by free money right order bumps I
00:09:32 00:09:37 like to use to get free money right a
00:09:35 00:09:39 limited edition product that's free
00:09:37 00:09:42 money right yeah there's a product cost
00:09:39 00:09:45 there right but there's no extra cost to
00:09:42 00:09:48 me right that limited edition product
00:09:45 00:09:50 costs the same right does that make
00:09:48 00:09:53 sense that limited edition friend of
00:09:50 00:09:56 cost the same but I'm now able to market
00:09:53 00:09:58 it in a way that's making more money for
00:09:56 00:10:01 me putting more cash in my pocket with
00:09:58 00:10:04 expedited shipping I gotta go to Amazon
00:10:01 00:10:06 I guess like this is this 997 maybe I
00:10:04 00:10:09 don't really make much on that right I'd
00:10:06 00:10:14 rather make money on my order Bob so
00:10:09 00:10:17 this leads me to our third third and
00:10:14 00:10:19 final order bump Creek here and this
00:10:17 00:10:25 one's powerful this is powerful and it
00:10:19 00:10:31 is using warranties
00:10:25 00:10:33 warranties so what do I mean by warrants
00:10:31 00:10:36 as well yes you've been to Best Buy
00:10:33 00:10:38 you've been to Circuit City when it
00:10:36 00:10:39 existed fun-filled a little note that
00:10:38 00:10:41 was my first job ever
00:10:39 00:10:43 all right when I was like 15 years old
00:10:41 00:10:44 14 years old I was working at Circuit
00:10:43 00:10:48 City look awesome all we did was play
00:10:44 00:10:50 video games all day but you can use
00:10:48 00:10:54 warrant a warranty and and what a
00:10:50 00:10:55 warranty is is you sell something to a
00:10:54 00:10:58 fraud a person but it's 100 percent
00:10:55 00:11:03 margin for you so your warranty might be
00:10:58 00:11:05 lets say 1497 all right all right and
00:11:03 00:11:08 what this would you have to figure out
00:11:05 00:11:10 what this covers okay so for example
00:11:08 00:11:12 does and I know you don't want to hear
00:11:10 00:11:16 this statistik or your mind I know I
00:11:12 00:11:19 like to hear this at this thing I forget
00:11:16 00:11:21 what it was it was like 75 to 80% of
00:11:19 00:11:23 warranty sold by like Best Buy or just
00:11:21 00:11:29 in general in the United States never
00:11:23 00:11:31 get used never get used okay so when
00:11:29 00:11:34 people like let's say like this webcam
00:11:31 00:11:35 that I bought right maybe this one
00:11:34 00:11:38 because this webcam was expensive but if
00:11:35 00:11:42 I bought like a crappy webcam you know
00:11:38 00:11:44 for like 30 bucks or whatever online and
00:11:42 00:11:49 I bought the warranty with it and it
00:11:44 00:11:51 broke on me I would never remember to to
00:11:49 00:11:53 be like oh hey I paid 10 bucks for that
00:11:51 00:11:54 warranty get me give me a new webcam
00:11:53 00:11:56 right
00:11:54 00:11:58 people usually when they buy warranty
00:11:56 00:12:01 it's an impulse buy like oh yeah
00:11:58 00:12:04 definitely I'll take it boom right but
00:12:01 00:12:06 the thing is most people I think it's
00:12:04 00:12:08 like it has to be like 90% for lower
00:12:06 00:12:10 tiered products that forget get a
00:12:08 00:12:12 warranty on I'm not gonna use them now
00:12:10 00:12:15 don't get me wrong if you get a warranty
00:12:12 00:12:18 for like like a $4,000 4k TV or for your
00:12:15 00:12:20 MacBook or for whatever of course you're
00:12:18 00:12:22 gonna use it if something goes wrong
00:12:20 00:12:25 absolutely you're gonna use it but for
00:12:22 00:12:28 lower tiered products usually warranties
00:12:25 00:12:31 go on to use and this is where we are
00:12:28 00:12:33 of doing that so the warranty here has
00:12:31 00:12:36 to be ridiculous
00:12:33 00:12:40 okay you wanna you're gonna essentially
00:12:36 00:12:45 promise the world okay so what the
00:12:40 00:12:47 warranty here is you can say something
00:12:45 00:12:52 along the lines of hey we want to cover
00:12:47 00:12:54 you a lifetime guarantee on your product
00:12:52 00:12:57 right a lifetime guarantee on your
00:12:54 00:12:59 product if you ever damaged I'll lose it
00:12:57 00:13:01 whatever it doesn't matter I don't care
00:12:59 00:13:02 what happened so you can go shoot it
00:13:01 00:13:03 with a gun outside we will send you
00:13:02 00:13:07 another one for free
00:13:03 00:13:08 that is an unbeatable warranty that is
00:13:07 00:13:10 something people be like hell yeah I'll
00:13:08 00:13:12 give 15 bucks all right if I blow this
00:13:10 00:13:14 thing up tomorrow then I can just get
00:13:12 00:13:15 another one for free that's what it is
00:13:14 00:13:17 guys
00:13:15 00:13:20 most people yes there's gonna be the 1%
00:13:17 00:13:22 of people that are gonna be like oh hi
00:13:20 00:13:25 you should send me another one but it's
00:13:22 00:13:27 gonna be so low it's gonna be so so so
00:13:25 00:13:30 low alright because most people don't
00:13:27 00:13:35 redeem warranties and that is why
00:13:30 00:13:38 warranties work killer on on on order
00:13:35 00:13:42 bumps quick all right and it's all
00:13:38 00:13:44 margin okay that 1497 is free to you
00:13:42 00:13:46 unless somebody is now gonna be but
00:13:44 00:13:48 asking for the product for you and
00:13:46 00:13:51 remember if they blow up the product
00:13:48 00:13:53 even so right you're the product - you
00:13:51 00:13:54 only cost like 397 how many times you
00:13:53 00:13:57 think they're gonna ask for a new
00:13:54 00:13:59 product right for 1497 they can
00:13:57 00:14:01 literally ask right tenable right but if
00:13:59 00:14:04 you just position it in a way where it
00:14:01 00:14:05 it doesn't matter you know like anything
00:14:04 00:14:07 can happen to the product however many
00:14:05 00:14:09 times we will send you a free one to
00:14:07 00:14:11 each and every single time if you
00:14:09 00:14:14 position it that way and you show them
00:14:11 00:14:18 that the cost of the warranty is is way
00:14:14 00:14:20 worth it right then they will take it
00:14:18 00:14:22 okay and these were very powerful so the
00:14:20 00:14:25 ones I recommend you use are a limited
00:14:22 00:14:27 edition products and warranties you can
00:14:25 00:14:30 use expedited shipping if you want they
00:14:27 00:14:31 don't work as well because again your
00:14:30 00:14:33 margin it really
00:14:31 00:14:37 and up here with you know shipping it
00:14:33 00:14:39 from Amazon instead or even worse if you
00:14:37 00:14:41 decide you want to use one of the faster
00:14:39 00:14:44 shipping method that is on Aliexpress
00:14:41 00:14:46 but guys I'm gonna get off here we've
00:14:44 00:14:49 been close to 15 minutes here I hope you
00:14:46 00:14:50 found this video helpful please like
00:14:49 00:14:52 comment and subscribe turn a
00:14:50 00:14:54 notification bell on if this stuff
00:14:52 00:14:56 interests you there is a link down in
00:14:54 00:14:58 the description the funnels all the cool
00:14:56 00:15:00 resources but there's one resource down
00:14:58 00:15:02 there of the live class that I run every
00:15:00 00:15:04 single week it's called six-figure
00:15:02 00:15:06 funnels so make sure you click there
00:15:04 00:15:08 register for the class it's live it's
00:15:06 00:15:10 actually live guys I run it every single
00:15:08 00:15:12 week it's on a different day but I
00:15:10 00:15:14 usually have between 7 p.m. and 8 p.m.
00:15:12 00:15:16 these certain times I look forward to
00:15:14 00:15:18 seeing you on there guys have a
00:15:16 00:15:21 fantastik day and remember your empire
00:15:18 00:15:21 starts now

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