Clickfunnels Training: How To Use Order Bumps To Crush It In Your eCommerce Funnels!
Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders
Clickfunnels Training: How To Use Order Bumps To Crush It In Your eCommerce Funnels!
Table of Contents About Clickfunnels Training: How To Use Order Bumps To Crush It In Your eCommerce Funnels!
Clickfunnels Training: How To Use Order Bumps To Crush It In Your eCommerce Funnels!
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00:00:23 | 00:00:28 | what's up Empire builders welcome back |
00:00:26 | 00:00:30 | to another episode today is gonna be a |
00:00:28 | 00:00:32 | fun one we're gonna be toking about |
00:00:30 | 00:00:34 | order bumps and how you can use order |
00:00:32 | 00:00:36 | bumps to skyrocket |
00:00:34 | 00:00:40 | let me not skyrocket but increase your |
00:00:36 | 00:00:42 | revenue by 25% on a majority of your |
00:00:40 | 00:00:44 | orders if you do it right and that's |
00:00:42 | 00:00:46 | what we're gonna be showing you how to |
00:00:44 | 00:00:47 | do in this video and guys I know some of |
00:00:46 | 00:00:49 | you have reached out to me and you're |
00:00:47 | 00:00:50 | like how do you find time to schedule |
00:00:49 | 00:00:52 | all these videos out beat like you run |
00:00:50 | 00:00:53 | your own business how do you have time |
00:00:52 | 00:00:55 | well guys that's why why you always see |
00:00:53 | 00:00:58 | me wearing the same shirt in a lot of |
00:00:55 | 00:00:59 | videos because literally it's like |
00:00:58 | 00:01:02 | Wednesday morning I get up early that's |
00:00:59 | 00:01:03 | why you see me some videos my voice is |
00:01:02 | 00:01:05 | even different because I'm still |
00:01:03 | 00:01:09 | drinking my bulletproof coffee right |
00:01:05 | 00:01:11 | here and I usually wake up at 5:30 on |
00:01:09 | 00:01:14 | those mornings on Wednesdays and I shoot |
00:01:11 | 00:01:16 | literally from I give myself a half an |
00:01:14 | 00:01:17 | hour's I have to start taking my bowl of |
00:01:16 | 00:01:20 | coffee read a book for about a half an |
00:01:17 | 00:01:24 | hour I start recording at 6:00 and then |
00:01:20 | 00:01:27 | I am I record for about three to four |
00:01:24 | 00:01:30 | hours I try to record all seven videos |
00:01:27 | 00:01:33 | for the following week so that's why |
00:01:30 | 00:01:34 | sometimes I it's it sucks because I'll |
00:01:33 | 00:01:36 | have to change around the videos if like |
00:01:34 | 00:01:37 | something happens in the industry like |
00:01:36 | 00:01:41 | when the clickfunnels Shopify |
00:01:37 | 00:01:44 | integration came out I just shot a new |
00:01:41 | 00:01:47 | video real quick and no just |
00:01:44 | 00:01:48 | the other ones back so I just know some |
00:01:47 | 00:01:50 | people ask me like how do I find the |
00:01:48 | 00:01:52 | time trap but that's what I do guys and |
00:01:50 | 00:01:55 | and then I have a virtual assistant that |
00:01:52 | 00:01:58 | I found Oh free up calm best place to |
00:01:55 | 00:02:00 | get best place ever to get virtual |
00:01:58 | 00:02:02 | assistants and just two managers right |
00:02:00 | 00:02:03 | and they manage my entire YouTube |
00:02:02 | 00:02:05 | channel I don't have do you think I do |
00:02:03 | 00:02:05 | any of this crap no I don't do any of |
00:02:05 | 00:02:08 | this |
00:02:05 | 00:02:11 | I literally just drag and drop my video |
00:02:08 | 00:02:15 | files into a into a Dropbox share file |
00:02:11 | 00:02:16 | or into a Dropbox shared folder and then |
00:02:15 | 00:02:18 | they handle it all from there I just |
00:02:16 | 00:02:20 | record the content and push it out I |
00:02:18 | 00:02:21 | don't even edit it whatsoever I mean you |
00:02:20 | 00:02:25 | guys know I don't really edit my videos |
00:02:21 | 00:02:27 | I know they were adding like some some |
00:02:25 | 00:02:28 | like music and stuff in the background |
00:02:27 | 00:02:30 | which I'm like all right do what you |
00:02:28 | 00:02:31 | want whatever as long as you guys aren't |
00:02:30 | 00:02:32 | complaining about it you know give me |
00:02:31 | 00:02:34 | some suggestion if you want to see more |
00:02:32 | 00:02:36 | you know edited videos I don't know I |
00:02:34 | 00:02:37 | can tell them to do that but I like |
00:02:36 | 00:02:39 | giving you guys straight cop that |
00:02:37 | 00:02:42 | straight value so that's let's get right |
00:02:39 | 00:02:44 | into these order bumps okay so what the |
00:02:42 | 00:02:45 | hell is an order bump so typically an |
00:02:44 | 00:02:46 | order bump and if you have this sales |
00:02:45 | 00:02:50 | funnel bass this is the one I know I |
00:02:46 | 00:02:51 | preach this sales funnel a lot guys I'll |
00:02:50 | 00:02:54 | be honest with you that I don't use this |
00:02:51 | 00:02:56 | sales funnel as often anymore I do so |
00:02:54 | 00:02:59 | this is a very successful sales funnel |
00:02:56 | 00:03:04 | guys I've just been seeing it used a lot |
00:02:59 | 00:03:07 | around lately now this sales funnel this |
00:03:04 | 00:03:08 | one was it can easily make you 2,500 |
00:03:07 | 00:03:09 | bucks a week if you do it right if you |
00:03:08 | 00:03:13 | use the strategies I'm actually sharing |
00:03:09 | 00:03:14 | with you and actually do it this this |
00:03:13 | 00:03:18 | one can make you 2,500 bucks a week no |
00:03:14 | 00:03:21 | problem but I do a lot of testing with |
00:03:18 | 00:03:24 | these funnels and I give access to the |
00:03:21 | 00:03:26 | other funnels I have two six figure |
00:03:24 | 00:03:27 | funnel member so I can't I want to share |
00:03:26 | 00:03:28 | them here but I can't guys I need to |
00:03:27 | 00:03:30 | have some sort of |
00:03:28 | 00:03:34 | you know incentive for people to come |
00:03:30 | 00:03:36 | join me in six but guys your order bump |
00:03:34 | 00:03:39 | is typically on the on your order form |
00:03:36 | 00:03:41 | right and this is our standard order for |
00:03:39 | 00:03:43 | this is not a two-step order form there |
00:03:41 | 00:03:45 | will be a video hopefully after this one |
00:03:43 | 00:03:48 | that I toked about our two-step order |
00:03:45 | 00:03:52 | forms right because those are work |
00:03:48 | 00:03:56 | really really nicely as well so with |
00:03:52 | 00:03:57 | this order bump is right down here so if |
00:03:56 | 00:04:00 | you don't have it you could just add the |
00:03:57 | 00:04:02 | element or add the order form so let's |
00:04:00 | 00:04:04 | say this isn't doesn't exist here right |
00:04:02 | 00:04:06 | you could add another one you just click |
00:04:04 | 00:04:10 | add new element and then search for |
00:04:06 | 00:04:14 | order bomb so I could just add like oops |
00:04:10 | 00:04:17 | oh they won't let me add two but let's |
00:04:14 | 00:04:21 | say I delete this one all right and I |
00:04:17 | 00:04:23 | want to add one so there it is right |
00:04:21 | 00:04:24 | there so then you just add an order bump |
00:04:23 | 00:04:27 | right to your thing I like to keep it |
00:04:24 | 00:04:29 | tucked under a little bit here so if you |
00:04:27 | 00:04:32 | click here the gear icon you can you |
00:04:29 | 00:04:37 | know get that top headline a little bit |
00:04:32 | 00:04:40 | here a little bit lower and guys border |
00:04:37 | 00:04:42 | bumps placement wise always always |
00:04:40 | 00:04:43 | always put them right above the order |
00:04:42 | 00:04:45 | button because you want it to be the |
00:04:43 | 00:04:47 | last thing that your prospect sees |
00:04:45 | 00:04:48 | before they check out because that's |
00:04:47 | 00:04:50 | usually gonna that's what's gonna |
00:04:48 | 00:04:56 | increase your conversion by god I'll |
00:04:50 | 00:04:59 | take it whatever alright so guys |
00:04:56 | 00:05:02 | strategies for what to sell on your |
00:04:59 | 00:05:04 | order bump there's a few things and I'm |
00:05:02 | 00:05:08 | gonna write them out here just so you |
00:05:04 | 00:05:11 | guys have a list by far my biggest |
00:05:08 | 00:05:16 | success my biggest success has been |
00:05:11 | 00:05:18 | limited edition product okay so what do |
00:05:16 | 00:05:20 | I mean by that well say you source |
00:05:18 | 00:05:26 | whatever a necklace or whatever |
00:05:20 | 00:05:29 | from aliexpress you can they have |
00:05:26 | 00:05:31 | different variations in their right you |
00:05:29 | 00:05:32 | know this is just marketing right say |
00:05:31 | 00:05:35 | there's like five different variations |
00:05:32 | 00:05:39 | of this necklace and there's a black |
00:05:35 | 00:05:41 | white yellow green whatever I will pick |
00:05:39 | 00:05:42 | one all right |
00:05:41 | 00:05:44 | the one that looks kind of the coolest |
00:05:42 | 00:05:47 | typically like the gold one right the |
00:05:44 | 00:05:49 | yellow one right the one that stiks out |
00:05:47 | 00:05:53 | the most and I will make that my limited |
00:05:49 | 00:05:57 | edition product okay you follow me make |
00:05:53 | 00:06:00 | sense make sense guys why do I do that |
00:05:57 | 00:06:04 | well I'm able to charge now more for my |
00:06:00 | 00:06:07 | limited edition product right but at the |
00:06:04 | 00:06:10 | same time it costs the same for me and |
00:06:07 | 00:06:12 | guys that's the way it is okay I love |
00:06:10 | 00:06:14 | most things that are a limited edition |
00:06:12 | 00:06:16 | in the real world cost the same amount |
00:06:14 | 00:06:19 | to manufacture it's just marketing away |
00:06:16 | 00:06:22 | as being a limited edition product so |
00:06:19 | 00:06:25 | the strategy guys with the limited |
00:06:22 | 00:06:29 | edition so let's just say one shall be a |
00:06:25 | 00:06:29 | limited edition |
00:06:32 | 00:06:38 | and as far as copy goes guys keep it |
00:06:35 | 00:06:40 | simple but don't just write like like |
00:06:38 | 00:06:42 | one sentence in your order bump write |
00:06:40 | 00:06:44 | something along the lines of hey we |
00:06:42 | 00:06:48 | created a very small batch of these |
00:06:44 | 00:06:51 | limited-edition necklaces we only made a |
00:06:48 | 00:06:53 | hundred of them total there are only 73 |
00:06:51 | 00:06:56 | remaining if you would like one please |
00:06:53 | 00:06:58 | click above if you see this box still |
00:06:56 | 00:07:00 | available that means they are still |
00:06:58 | 00:07:03 | available you know add it to your cart |
00:07:00 | 00:07:05 | for only 1297 right so that's what I |
00:07:03 | 00:07:08 | would do so typically as far as pricing |
00:07:05 | 00:07:11 | if my main product is 997 the standard |
00:07:08 | 00:07:16 | version I will make my limited edition |
00:07:11 | 00:07:19 | version between twelve ninety seven and |
00:07:16 | 00:07:21 | fourteen and ninety seven so that'll be |
00:07:19 | 00:07:22 | the cost it'll be a little bit more but |
00:07:21 | 00:07:25 | think about it guys your margin gets a |
00:07:22 | 00:07:28 | lot a lot healthier with with doing the |
00:07:25 | 00:07:31 | limit of this product and trust me okay |
00:07:28 | 00:07:34 | I have seen it as high as 35% take great |
00:07:31 | 00:07:38 | on a limited edition product okay guys |
00:07:34 | 00:07:39 | it's very very powerful so you can |
00:07:38 | 00:07:41 | totally do something like that and again |
00:07:39 | 00:07:44 | just keep it simple yes I'll take it and |
00:07:41 | 00:07:46 | at the end here right the price 1297 you |
00:07:44 | 00:07:48 | know it's only 72 out of 100 remaining |
00:07:46 | 00:07:49 | blah blah blah use some marketing in |
00:07:48 | 00:07:51 | there guys you got to use some market |
00:07:49 | 00:07:54 | you gotta use some scarcity and urgency |
00:07:51 | 00:07:55 | try to be real with it so for example at |
00:07:54 | 00:07:57 | the end of the week after running a |
00:07:55 | 00:07:59 | funnel and you said seventy-three out of |
00:07:57 | 00:08:01 | hundred left go in there maybe change it |
00:07:59 | 00:08:04 | around to like hey maybe only 30 left |
00:08:01 | 00:08:06 | out of 100 you know test and tweak see |
00:08:04 | 00:08:08 | what works best for you I'm not gonna |
00:08:06 | 00:08:10 | lie I'm not that good with doing that |
00:08:08 | 00:08:13 | for some of my funnels and some of my |
00:08:10 | 00:08:17 | customers funnels but they still sell so |
00:08:13 | 00:08:24 | thanks so what the second thing that I |
00:08:17 | 00:08:28 | like to do is expedited shipping so this |
00:08:24 | 00:08:33 | used to be more popular I hate writing |
00:08:28 | 00:08:35 | with the mouse expedited shipping this |
00:08:33 | 00:08:38 | used to be more popular back in the day |
00:08:35 | 00:08:41 | but there's a strategy that I like to |
00:08:38 | 00:08:43 | use now is if they give me normal the |
00:08:41 | 00:08:46 | strategy here is if they give just |
00:08:43 | 00:08:48 | by normal product from the order form at |
00:08:46 | 00:08:54 | 997 right they're getting it from |
00:08:48 | 00:08:57 | Aliexpress alright if they pay they |
00:08:54 | 00:09:00 | check the box to do expedited shipping |
00:08:57 | 00:09:01 | I will then if I can't tell you the |
00:09:00 | 00:09:05 | price now because you have to compare |
00:09:01 | 00:09:08 | the price or the product on Aliexpress |
00:09:05 | 00:09:09 | versus Amazon right but typically if |
00:09:08 | 00:09:12 | they choose the expedited shipping |
00:09:09 | 00:09:14 | option I will see how much those units |
00:09:12 | 00:09:16 | cost and I will ship them via Amazon |
00:09:14 | 00:09:19 | right so typically this might cost |
00:09:16 | 00:09:21 | something another 997 for expedited |
00:09:19 | 00:09:24 | two-day shipping or something like that |
00:09:21 | 00:09:29 | right so that is a decent strategy but |
00:09:24 | 00:09:32 | for me I like free money so what do I |
00:09:29 | 00:09:35 | mean by free money right order bumps I |
00:09:32 | 00:09:37 | like to use to get free money right a |
00:09:35 | 00:09:39 | limited edition product that's free |
00:09:37 | 00:09:42 | money right yeah there's a product cost |
00:09:39 | 00:09:45 | there right but there's no extra cost to |
00:09:42 | 00:09:48 | me right that limited edition product |
00:09:45 | 00:09:50 | costs the same right does that make |
00:09:48 | 00:09:53 | sense that limited edition friend of |
00:09:50 | 00:09:56 | cost the same but I'm now able to market |
00:09:53 | 00:09:58 | it in a way that's making more money for |
00:09:56 | 00:10:01 | me putting more cash in my pocket with |
00:09:58 | 00:10:04 | expedited shipping I gotta go to Amazon |
00:10:01 | 00:10:06 | I guess like this is this 997 maybe I |
00:10:04 | 00:10:09 | don't really make much on that right I'd |
00:10:06 | 00:10:14 | rather make money on my order Bob so |
00:10:09 | 00:10:17 | this leads me to our third third and |
00:10:14 | 00:10:19 | final order bump Creek here and this |
00:10:17 | 00:10:25 | one's powerful this is powerful and it |
00:10:19 | 00:10:31 | is using warranties |
00:10:25 | 00:10:33 | warranties so what do I mean by warrants |
00:10:31 | 00:10:36 | as well yes you've been to Best Buy |
00:10:33 | 00:10:38 | you've been to Circuit City when it |
00:10:36 | 00:10:39 | existed fun-filled a little note that |
00:10:38 | 00:10:41 | was my first job ever |
00:10:39 | 00:10:43 | all right when I was like 15 years old |
00:10:41 | 00:10:44 | 14 years old I was working at Circuit |
00:10:43 | 00:10:48 | City look awesome all we did was play |
00:10:44 | 00:10:50 | video games all day but you can use |
00:10:48 | 00:10:54 | warrant a warranty and and what a |
00:10:50 | 00:10:55 | warranty is is you sell something to a |
00:10:54 | 00:10:58 | fraud a person but it's 100 percent |
00:10:55 | 00:11:03 | margin for you so your warranty might be |
00:10:58 | 00:11:05 | lets say 1497 all right all right and |
00:11:03 | 00:11:08 | what this would you have to figure out |
00:11:05 | 00:11:10 | what this covers okay so for example |
00:11:08 | 00:11:12 | does and I know you don't want to hear |
00:11:10 | 00:11:16 | this statistik or your mind I know I |
00:11:12 | 00:11:19 | like to hear this at this thing I forget |
00:11:16 | 00:11:21 | what it was it was like 75 to 80% of |
00:11:19 | 00:11:23 | warranty sold by like Best Buy or just |
00:11:21 | 00:11:29 | in general in the United States never |
00:11:23 | 00:11:31 | get used never get used okay so when |
00:11:29 | 00:11:34 | people like let's say like this webcam |
00:11:31 | 00:11:35 | that I bought right maybe this one |
00:11:34 | 00:11:38 | because this webcam was expensive but if |
00:11:35 | 00:11:42 | I bought like a crappy webcam you know |
00:11:38 | 00:11:44 | for like 30 bucks or whatever online and |
00:11:42 | 00:11:49 | I bought the warranty with it and it |
00:11:44 | 00:11:51 | broke on me I would never remember to to |
00:11:49 | 00:11:53 | be like oh hey I paid 10 bucks for that |
00:11:51 | 00:11:54 | warranty get me give me a new webcam |
00:11:53 | 00:11:56 | right |
00:11:54 | 00:11:58 | people usually when they buy warranty |
00:11:56 | 00:12:01 | it's an impulse buy like oh yeah |
00:11:58 | 00:12:04 | definitely I'll take it boom right but |
00:12:01 | 00:12:06 | the thing is most people I think it's |
00:12:04 | 00:12:08 | like it has to be like 90% for lower |
00:12:06 | 00:12:10 | tiered products that forget get a |
00:12:08 | 00:12:12 | warranty on I'm not gonna use them now |
00:12:10 | 00:12:15 | don't get me wrong if you get a warranty |
00:12:12 | 00:12:18 | for like like a $4,000 4k TV or for your |
00:12:15 | 00:12:20 | MacBook or for whatever of course you're |
00:12:18 | 00:12:22 | gonna use it if something goes wrong |
00:12:20 | 00:12:25 | absolutely you're gonna use it but for |
00:12:22 | 00:12:28 | lower tiered products usually warranties |
00:12:25 | 00:12:31 | go on to use and this is where we are |
00:12:28 | 00:12:33 | of doing that so the warranty here has |
00:12:31 | 00:12:36 | to be ridiculous |
00:12:33 | 00:12:40 | okay you wanna you're gonna essentially |
00:12:36 | 00:12:45 | promise the world okay so what the |
00:12:40 | 00:12:47 | warranty here is you can say something |
00:12:45 | 00:12:52 | along the lines of hey we want to cover |
00:12:47 | 00:12:54 | you a lifetime guarantee on your product |
00:12:52 | 00:12:57 | right a lifetime guarantee on your |
00:12:54 | 00:12:59 | product if you ever damaged I'll lose it |
00:12:57 | 00:13:01 | whatever it doesn't matter I don't care |
00:12:59 | 00:13:02 | what happened so you can go shoot it |
00:13:01 | 00:13:03 | with a gun outside we will send you |
00:13:02 | 00:13:07 | another one for free |
00:13:03 | 00:13:08 | that is an unbeatable warranty that is |
00:13:07 | 00:13:10 | something people be like hell yeah I'll |
00:13:08 | 00:13:12 | give 15 bucks all right if I blow this |
00:13:10 | 00:13:14 | thing up tomorrow then I can just get |
00:13:12 | 00:13:15 | another one for free that's what it is |
00:13:14 | 00:13:17 | guys |
00:13:15 | 00:13:20 | most people yes there's gonna be the 1% |
00:13:17 | 00:13:22 | of people that are gonna be like oh hi |
00:13:20 | 00:13:25 | you should send me another one but it's |
00:13:22 | 00:13:27 | gonna be so low it's gonna be so so so |
00:13:25 | 00:13:30 | low alright because most people don't |
00:13:27 | 00:13:35 | redeem warranties and that is why |
00:13:30 | 00:13:38 | warranties work killer on on on order |
00:13:35 | 00:13:42 | bumps quick all right and it's all |
00:13:38 | 00:13:44 | margin okay that 1497 is free to you |
00:13:42 | 00:13:46 | unless somebody is now gonna be but |
00:13:44 | 00:13:48 | asking for the product for you and |
00:13:46 | 00:13:51 | remember if they blow up the product |
00:13:48 | 00:13:53 | even so right you're the product - you |
00:13:51 | 00:13:54 | only cost like 397 how many times you |
00:13:53 | 00:13:57 | think they're gonna ask for a new |
00:13:54 | 00:13:59 | product right for 1497 they can |
00:13:57 | 00:14:01 | literally ask right tenable right but if |
00:13:59 | 00:14:04 | you just position it in a way where it |
00:14:01 | 00:14:05 | it doesn't matter you know like anything |
00:14:04 | 00:14:07 | can happen to the product however many |
00:14:05 | 00:14:09 | times we will send you a free one to |
00:14:07 | 00:14:11 | each and every single time if you |
00:14:09 | 00:14:14 | position it that way and you show them |
00:14:11 | 00:14:18 | that the cost of the warranty is is way |
00:14:14 | 00:14:20 | worth it right then they will take it |
00:14:18 | 00:14:22 | okay and these were very powerful so the |
00:14:20 | 00:14:25 | ones I recommend you use are a limited |
00:14:22 | 00:14:27 | edition products and warranties you can |
00:14:25 | 00:14:30 | use expedited shipping if you want they |
00:14:27 | 00:14:31 | don't work as well because again your |
00:14:30 | 00:14:33 | margin it really |
00:14:31 | 00:14:37 | and up here with you know shipping it |
00:14:33 | 00:14:39 | from Amazon instead or even worse if you |
00:14:37 | 00:14:41 | decide you want to use one of the faster |
00:14:39 | 00:14:44 | shipping method that is on Aliexpress |
00:14:41 | 00:14:46 | but guys I'm gonna get off here we've |
00:14:44 | 00:14:49 | been close to 15 minutes here I hope you |
00:14:46 | 00:14:50 | found this video helpful please like |
00:14:49 | 00:14:52 | comment and subscribe turn a |
00:14:50 | 00:14:54 | notification bell on if this stuff |
00:14:52 | 00:14:56 | interests you there is a link down in |
00:14:54 | 00:14:58 | the description the funnels all the cool |
00:14:56 | 00:15:00 | resources but there's one resource down |
00:14:58 | 00:15:02 | there of the live class that I run every |
00:15:00 | 00:15:04 | single week it's called six-figure |
00:15:02 | 00:15:06 | funnels so make sure you click there |
00:15:04 | 00:15:08 | register for the class it's live it's |
00:15:06 | 00:15:10 | actually live guys I run it every single |
00:15:08 | 00:15:12 | week it's on a different day but I |
00:15:10 | 00:15:14 | usually have between 7 p.m. and 8 p.m. |
00:15:12 | 00:15:16 | these certain times I look forward to |
00:15:14 | 00:15:18 | seeing you on there guys have a |
00:15:16 | 00:15:21 | fantastik day and remember your empire |
00:15:18 | 00:15:21 | starts now |
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