coca cola print ads

The Secret Behind Coca-Cola Marketing Strategy

- Brief history of Coca Cola and its current status as the world's largest drink company

- Mention of their vast product portfolio and recognition of their iconic red and white logo

Marketing Campaigns:

- Coca Cola's advertising and marketing budget of $41 billion dollars last year

- The company's focus on selling abstract concepts such as happiness, family, and sharing

- Examples of successful campaigns such as the 2015 Christmas ad and the Share a Coke campaign

- Discussion of the debranding tactic used in Australia and its success in reaching 42% of the population

- Emphasis on the importance of engaging with customers to build brand loyalty and awareness

- Coca Cola's continued pursuit of innovative advertising tactics to assist in global sales growth

- Importance of customer engagement in building brand loyalty and awareness

- Call to action to like, share, and subscribe for more content from Thought Catalyst.

Coca Cola Ad Analysis

Analyzing the 2016 Coca Cola Taste the Feeling Ad

In this analysis, I will be looking at the 2016 Coca Cola Taste the Feeling ad and the target audience that it was aiming for. The ad focuses on the feelings and emotions of the Millennial Generation and how Coca Cola is a constant companion for every memorable moment in life.

Target Audience:

- The Millennial Generation (aged 21-35)

- Males and females of all ethnic and cultural backgrounds

- Young people who embody an adventurous, fun, and exciting lifestyle

Graphics:

- The ad features small snapshots of thrilling and passionate memories that all young adults would experience in their lives

- Fun activities with friends, mischievous activities, moments of passion and love, and exhilarating experiences are portrayed

- The use of pathos is evident in the ad's overall appeal to emotions, invoking nostalgic memories and the associated feelings and emotions with those memories and experiences

Text:

- The ad uses few words, with the iconic phrase Taste the Feeling being the most memorable

- The text invokes feelings of passion, adventure, happiness, and excitement, trying to strike an emotional connection with the young generation

- The audio invokes the feeling of nostalgia and makes you remember all those memories that you created with Coca Cola in hand

Main Argument:

- Coca Cola is a timeless drink and a companion for every memorable moment in life, specifically those of the youth

- The ad argues that people can add more joy and excitement into their lives by simply adding Coca Cola, as it is a constant that is always by your side

Disguised Argument:

- The ad conveys that no drink is better than Coca Cola, without explicitly saying it

- The persuasiveness of this disguised argument is derived from the ad's ability to elicit emotional response and mental connection from the consumers

Overall, the 2016 Coca Cola Taste the Feeling ad effectively targets the Millennial Generation and portrays Coca Cola as a constant companion for every memorable moment in life. The ad's use of pathos and nostalgic memories, along with the iconic phrase Taste the Feeling, strikes an emotional connection with the young generation and promotes the idea that Coca Cola adds more joy and excitement into their lives.

ADVERTISING MEDIA USED BY COCA COLA

Good morning everyone, today my team and I will be presenting on Coca Cola, a media of advertising. In this presentation, we will cover the history and evolution of Coca Cola, as well as their use of print media, film advertising, television advertising, guerrilla marketing, and social media advertising. We will also discuss the objectives of Coca Cola campaigns and the matrix for measuring performance.

- Coca Cola is a globally recognized brand that has been around since 1886

- It was founded by John S. Pemberton and the first glass was served at Jacob's Pharmacy in downtown Atlanta

- The company's bookkeeper, Frank M. Robinson, suggested the name Coca Cola

- Asa Griggs Candler purchased complete ownership of the business in 1892 and incorporated the Coca Cola Company

- The company's first expansion into Asia was in 1912 with bottling operations starting in the Philippines

History and Evolution:

- In its first year, Coca Cola sold nine glasses per day, but now it is one of the highest selling soft drinks in the world

- Under Candler's leadership, sales rose from about 9,000 gallons of Coca Cola syrup in 1890 to 3,70,877 gallons in 1900

- In 1990, Coca Cola sold its first drink in East Germany

- In 2005, the company introduced Coca Cola Zero, a zero calorie cola with a similar taste to Coca Cola

- In 2020, the company reported revenue of 30.33 billion dollars for the fiscal year, a decrease of 11.5% from the previous year

Types of Media Used to Promote Coca Cola:

- Coca Cola uses print media such as newspapers and magazines, as well as outdoor advertising like billboards, posters, guerrilla marketing, and transit media

- They also use television ads and social media platforms such as YouTube, Twitter, Facebook, and Instagram to promote their products

Print and Film Ads:

- Print advertising is still an effective medium for building brand trust and driving website visits

- Coca Cola's very first ad was published in the Atlanta General newspaper on May 29, 1886

- The company has also featured in many iconic movie roles, such as Doctor Strange, Superman, and Stranger Things

TV Advertising:

- Coca Cola's first TV ad aired on Thanksgiving Day 1950 and starred Edgar Bergen and Charlie McCarthy

- TV advertising is a powerful way to convey a message and market a product or service

Guerrilla Marketing:

- Coca Cola has used unconventional interactions to promote their products and enhance their brand image

- They have pulled publicity stunts and created engaging experiences for their customers

- Coca Cola has been a pioneer in the advertising industry and has evolved with time

- They have effectively used different media to promote their products and increase brand awareness

- Their campaigns have always focused on creating a positive and emotional connection with their customers

- Coca Cola's success can be attributed to their ability to adapt and innovate in the dynamic world of advertising.

Rhetorical Analysis of Coca-Cola Obesity Ad

The article discusses a Coca Cola commercial that addresses the issue of obesity in America. The author provides their analysis of the commercial, highlighting the rhetorical strategies used and their effectiveness. The audience for the commercial is Americans who speak English and consume Coca Cola products.

Ethos:

Coca Cola's credibility is established through their long history and position as the leading beverage company in the nation. The author acknowledges their recognition and trustworthiness.

Pathos:

Coca Cola appeals to the audience's emotions by mentioning children and families, and supporting programs like the Boys and Girls Club of America. This creates a connection with the audience and makes them more likely to trust and believe the message.

Logos:

Coca Cola uses statistics to support their claim that they are fighting against obesity, such as reducing calorie consumption in schools by 90%. This logical appeal is meant to convince the audience of their efforts.

Kairos:

The commercial capitalizes on the current issue of the obesity epidemic in America, making it a pressing matter that requires action.

Mythos:

Coca Cola appeals to the values and beliefs of Americans by discussing the long-term health of families and the country, implying that they are invested in the well-being of both.

Implicit Bias:

The author expresses their opinion that Coca Cola is not genuinely invested in fighting obesity, as their main interest is making money. They view the company as selling a harmful product and only pretending to care about the issue.

Explicit Bias:

The author's bias against large corporations like Coca Cola is apparent, as they find it hard to trust them and view their main goal as making money.

The Coca Cola commercial attempts to address the issue of obesity in America, using rhetorical strategies such as ethos, pathos, logos, kairos, and mythos to persuade the audience. The author provides their analysis of the commercial, highlighting both the explicit and implicit biases present in the message.

Top 10 Marketing Fails: Coke, Ford, Netflix

Marketing is a crucial aspect of any business. It helps create brand awareness and drives sales. However, sometimes marketing campaigns can go terribly wrong, resulting in negative backlash from consumers. In this article, we will count down the top 10 marketing mishaps in history.

Top 10 Marketing Mishaps in History:

10. McDonald's and the 1984 Olympics:

- McDonald's launched a When the US wins, you win contest during the 1984 Olympics.

- The contest offered free food based on the United States medal count at the Olympics.

- However, the Soviets boycotted the Olympics that year, and the US took home 174 medals, including 83 gold.

- This resulted in McDonald's giving away an excessive amount of free food, and the campaign backfired.

9. Facebook Beacon:

- Facebook launched Beacon in 2007, allowing users' activity around the web to be shared with advertisers.

- This caused controversy, and the initiative was eventually shelved.

- Facebook's reputation with privacy watchdogs was significantly damaged.

8. Burger King Creepy Monarch:

- Burger King tried to resurrect their creepy mascot, the Creepy Monarch, with the Wake up with the King campaign.

- The character was so creepy that it went viral, but the campaign did not increase sales.

- The King's reign ended in 2011.

7. Snickers Mister T:

- Snickers released a commercial featuring Mr. T hunting down a speed walker.

- The commercial was accused of promoting discrimination and was quickly pulled.

6. Skittles Touch the Rainbow Campaign:

- Skittles released a campaign featuring a man who could turn anything into Skittles by touching it.

- However, the campaign took a dark turn when the man realized he was killing people by touching them.

- The marketers redeemed themselves with a series of interactive online videos featuring cats.

5. Ayds Diet Candy:

- Ayds Diet Candy was a popular appetite suppressant in the 1970s.

- However, the candy's name became unfortunate when the AIDS virus started to spread.

4. Honda ASIMO:

- Honda released ASIMO, a robot designed to help people with low mobility.

- However, the robot could not walk upstairs, which was a significant flaw.

3. Netflix Qwikster Rebranding:

- In 2011, Netflix decided to embrace digital downloads and splintered off its core DVD by mail business into Qwikster.

- Customers dropped the service in droves, and Netflix's market value decreased significantly.

2. Ford Edsel:

- Ford built up hype for the 1957 release of the Edsel, but the car was a failure.

- The name was terrible, the car was ugly, and it competed with another division of Ford (Mercury).

- Quality issues were the final nail in the coffin, and Ford lost $400 million.

1. New Coke:

- Coca-Cola introduced New Coke in 1985, claiming it was the best tasting Coca-Cola ever.

- However, the public responded with a resounding no, and New Coke was yanked from stores.

- While most considered New Coke a huge disaster, it did get people caring about Coca-Cola classic again.

Marketing can be a powerful tool for businesses, but it's essential to avoid mishaps that can damage a brand's reputation. By learning from the mistakes of the past, companies can create successful marketing campaigns that resonate with consumers.

Photoshop | Advertising Poster Design by Ju Joy Design Bangla

Creating an advertising poster in Photoshop CC is an exciting and creative way to promote your brand or business. In this article, we will guide you through the steps to make an eye-catching advertising poster.

Steps to create an advertising poster in Photoshop CC:

1. Choose the color scheme according to your brand or business.

2. Press Ctrl and Delete to fill the background with the chosen color.

3. Apply shadow effect to the background layer.

4. Adjust the opacity of the shadow effect to suit your preference.

5. Select the Ellipse Tool and press and hold Shift and Alt to drag a shape.

6. Apply a color gradient to the shape using the Radial option.

7. Reverse the gradient color to make it stand out.

8. Apply a light effect to the shape.

9. Add a Drop Shadow effect to the shape to create depth.

10. Apply a stroke to the shape to give it a border.

11. Add another Drop Shadow effect to the stroke.

12. Press Shift, Ctrl, and Alt and E to merge all the layers.

13. Apply the Camera Raw filter to enhance the image.

14. Save the poster in the desired format.

Creating an advertising poster in Photoshop CC is a fun and creative way to promote your brand or business. By following the above steps, you can make an eye-catching poster that will grab the attention of your target audience. So, what are you waiting for? Start creating your own advertising poster today!