CPC, CPM, CTR and Detailed Targeting, are OBSOLETE: Facebook Ads Strategy 2021

Facebook Ads has been an essential part of digital marketing for several years now. Advertisers use various strategies to reach their target audience and achieve their business goals. However, with the constant changes in the advertising landscape, some tactics that were once effective are now becoming obsolete. In this article, we will discuss how CPC, CPM, CTR, and detailed targeting are no longer viable Facebook Ads strategies in 2021.

Why CPC, CPM, CTR, and detailed targeting are obsolete?

1. CPC (Cost per click):

CPC is a bidding strategy where advertisers pay for each click on their ads. However, this strategy is becoming less effective in 2021 because of the following reasons:

- Increased competition: With more advertisers using CPC bidding, the cost per click has increased significantly.

- Low conversion rates: Advertisers may get a lot of clicks, but they may not convert into sales, leading to wasted ad spend.

2. CPM (Cost per mile):

CPM is a bidding strategy where advertisers pay for every 1,000 impressions of their ad. However, this strategy is becoming less effective in 2021 because of the following reasons:

- Low engagement rates: Advertisers may get a lot of impressions, but they may not get any clicks or engagement on their ads.

- Ad blindness: Users are becoming desensitized to ads, leading to a decrease in engagement rates.

3. CTR (Click-through rate):

CTR is the ratio of clicks to impressions. However, this metric is becoming less effective in 2021 because of the following reasons:

- Low conversion rates: Even if the CTR is high, it may not lead to a high conversion rate, leading to wasted ad spend.

- Ad blindness: Users are becoming desensitized to ads, leading to a decrease in engagement rates.

4. Detailed targeting:

Detailed targeting is a Facebook Ads feature that allows advertisers to target users based on their interests, behaviors, and demographics. However, this strategy is becoming less effective in 2021 because of the following reasons:

- Limited audience reach: Detailed targeting may limit the audience reach, leading to a decrease in ad impressions.

- Inaccurate data: Facebook may not have accurate data on users' interests and behaviors, leading to wasted ad spend.

In conclusion, CPC, CPM, CTR, and detailed targeting are becoming obsolete Facebook Ads strategies in 2021. Advertisers need to adapt to the changing advertising landscape and use other strategies such as lookalike audiences, retargeting, and video ads to reach their target audience and achieve their business goals.