#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

Creating Viral Content for Instagram and TikTok #shorts

Published on: December 5 2022 by Social Media Examiner

Creating Viral Content for Instagram and TikTok #shorts

Creating Viral Content for Instagram and TikTok #shorts

startTime durationTime text
00:00:00 00:00:01 - By combining those things,
00:00:01 00:00:02 having those elements of polarity
00:00:02 00:00:05 is what sparked the conversation
00:00:05 00:00:06 that got my videos off the grounds
00:00:06 00:00:08 and into the algorithms ultimately.
00:00:08 00:00:11 (bright music)
00:00:11 00:00:13 - Today, I'm very excited to be joined by Kat Norton.
00:00:13 00:00:14 If you don't know who Kat is, you need to know who she is.
00:00:14 00:00:17 She's a content strategist and coach
00:00:17 00:00:21 who helps businesses effortlessly scale their business.
00:00:21 00:00:24 She's also the Founder and Chief Excel Officer
00:00:24 00:00:25 at Miss Excel.
00:00:25 00:00:26 Kat, welcome to the show.
00:00:26 00:00:27 How are you doing today?
00:00:27 00:00:30 - Thank you so much for having me, I'm doing great.
00:00:30 00:00:31 - I'm super excited that you're here today.
00:00:31 00:00:33 And what we're gonna explore today
00:00:33 00:00:38 is how to create viral content on TikTok and Instagram.
00:00:38 00:00:41 My notes said virtual, I'm glad I didn't say virtual,
00:00:41 00:00:43 but I'm going to say viral,
00:00:43 00:00:44 and we're gonna keep that in there.
00:00:44 00:00:47 So Kat before we go down the fascinating trails
00:00:47 00:00:49 that I know are gonna be absolutely amazing
00:00:49 00:00:51 when people hear everything you've been doing.
00:00:51 00:00:54 I wanna back up a little bit and tok about your story,
00:00:54 00:00:55 'cause I think your story in its own right
00:00:55 00:00:57 is absolutely amazing.
00:00:57 00:01:00 So tell everybody how you got into TikTok,
00:01:00 00:01:04 start wherever you wanna start, I can't wait to hear it.
00:01:04 00:01:05 - Absolutely.
00:01:05 00:01:08 So this is my favorite story to tok about
00:01:08 00:01:12 and it really begins back in March of 2020.
00:01:12 00:01:14 So with the start of the pandemic,
00:01:14 00:01:18 I found myself no longer traveling
00:01:18 00:01:20 every week for work with my day job
00:01:20 00:01:23 and I was really back in my parents' house
00:01:23 00:01:26 and questioning what I was doing with my life,
00:01:26 00:01:29 what's my purpose, what lights me up.
00:01:29 00:01:31 And since I was no longer traveling,
00:01:31 00:01:32 I had all this extra time on my hand.
00:01:32 00:01:35 So I went deep into a rabbit hole
00:01:35 00:01:39 of improving myself, reading books, doing meditations
00:01:39 00:01:41 and all different things to try to eventually
00:01:41 00:01:43 reach a higher version of myself.
00:01:43 00:01:45 So I'm down this rabbit hole.
00:01:45 00:01:48 It's March, April, May.
00:01:48 00:01:51 And all of a sudden I start getting these intuitive hits
00:01:51 00:01:53 for business ideas.
00:01:53 00:01:55 And I'll never forget I was on the phone
00:01:55 00:01:57 with one of my best friends, Anna
00:01:57 00:01:59 and we were toking about different business ideas,
00:01:59 00:02:01 things I could do to take on a side hustle
00:02:01 00:02:04 now that I had some more time on my hands.
00:02:04 00:02:06 And I remember her being like,
00:02:06 00:02:09 what if you put the Excel tips on TikTok.
00:02:09 00:02:11 'Cause backstory at my day job
00:02:11 00:02:14 on top of doing the securitization reviews for banks,
00:02:14 00:02:17 I was also hosting Excel trainings internally
00:02:17 00:02:19 for the company because it was something
00:02:19 00:02:20 I had always loved to do.
00:02:21 00:02:24 So she was like, what if he put the tips on TikTok?
00:02:24 00:02:27 And initially I had a lot of resistance.
00:02:27 00:02:31 I was like, TikTok, I'm 27 with a corporate job
00:02:31 00:02:34 I can't just start dancing on TikTok.
00:02:34 00:02:39 But my gut was like, make the TikTok.
00:02:39 00:02:41 So for the next like 48 hours,
00:02:41 00:02:44 I remember my brain and my gut were at war.
00:02:44 00:02:46 It was like my brain being like,
00:02:46 00:02:48 you absolutely cannot do this.
00:02:48 00:02:51 And my gut was like, you must do this.
00:02:51 00:02:54 And I'll never forget it was a Friday afternoon,
00:02:54 00:02:57 my schedule magically clears like three o'clock,
00:02:57 00:02:59 calendar invites fallen off.
00:02:59 00:03:01 And I was like, all right, I'm going to do
00:03:01 00:03:04 a dry run of this whole TikTok thing.
00:03:04 00:03:05 And this is early stage pandemic.
00:03:05 00:03:08 So I was not doing my hair or makeup for anything
00:03:08 00:03:08 at that point.
00:03:08 00:03:11 So I'm like, all right, I'm just gonna do a test run.
00:03:11 00:03:12 I'm in my childhood bedroom,
00:03:12 00:03:14 I move the furniture out of the way.
00:03:14 00:03:18 And I film myself to this vision that I had,
00:03:18 00:03:21 which was me teaching the left and right functions
00:03:21 00:03:24 in Excel to that Drake song, the "Toosie Slide".
00:03:24 00:03:26 Left foot up, right slide,
00:03:26 00:03:27 to the left and the right function.
00:03:27 00:03:32 So I record this video and I look back and I'm like,
00:03:32 00:03:35 oh, this is actually really cool.
00:03:35 00:03:37 And if you haven't seen my content before
00:03:37 00:03:39 the typical style or least way it started out
00:03:39 00:03:41 was me dancing to a trending song
00:03:41 00:03:44 with the Excel screen above my head
00:03:44 00:03:46 and step by step showing what it is,
00:03:46 00:03:49 kinda tapping into that type of content.
00:03:50 00:03:53 So I love the video I made and I'm like,
00:03:53 00:03:55 you know what, I'm just gonna make 10 more
00:03:55 00:03:56 right here right now.
00:03:56 00:03:59 So I go in the bathroom, I do my hair, my makeup,
00:03:59 00:04:03 I run back in my room and I film these 10 videos
00:04:03 00:04:05 and start editing them till late in the night
00:04:05 00:04:08 'cause at this point I was so lit up by what I was doing.
00:04:08 00:04:10 Something in me was just pushing me to keep going,
00:04:10 00:04:13 keep doing this, Friday night activities.
00:04:15 00:04:19 So I decide, it was like a day or two later
00:04:19 00:04:20 to post that video.
00:04:20 00:04:22 And it was actually, it was the next morning.
00:04:22 00:04:25 I was half asleep it's like six o'clock in the morning
00:04:25 00:04:29 and something wakes me up and I turn to Mike, and I'm like,
00:04:29 00:04:34 my boyfriend, and I'm like, "Miss Excel, that's the name.
00:04:34 00:04:35 "Miss Excel."
00:04:35 00:04:36 And he's like, "What?"
00:04:36 00:04:37 And I'm like, "Miss Excel."
00:04:37 00:04:40 And I like grab my phone and I check the handles
00:04:40 00:04:43 and they were available on TikTok, Instagram.
00:04:43 00:04:45 And the cool thing about the TikTok space too
00:04:45 00:04:47 was when I first started this,
00:04:47 00:04:50 there was no one else really teaching Excel on TikTok,
00:04:50 00:04:52 which was in my evaluation process.
00:04:52 00:04:53 But I'm like, do I do this?
00:04:53 00:04:54 Do I not?
00:04:54 00:04:56 That was a key factor, I was like, okay,
00:04:56 00:04:57 either the audience on TikTok
00:04:57 00:04:59 is just not interested in Excel
00:04:59 00:05:01 or it just has not been done before.
00:05:01 00:05:05 So I grabbed the handle and I started posting
00:05:05 00:05:09 on June 7th, 2020, my first video.
00:05:09 00:05:12 And by my 4th video, I was doing one per day
00:05:12 00:05:15 it reaches a hundred thousand views
00:05:15 00:05:17 and it was this one to the X look up
00:05:17 00:05:20 to that song by DMX, "X Gon' Give It To Ya".
00:05:20 00:05:22 And all over a sudden it hits a hundred thousand views.
00:05:22 00:05:25 So at this point I'm just like, whoa, my phone's blowing up.
00:05:25 00:05:30 And by my 6th video, the CEO of an IT company reaches out
00:05:30 00:05:33 and is like, "Hey, I love your teaching style.
00:05:33 00:05:36 "I'm looking to create trainings in G suite products,"
00:05:36 00:05:38 so the Google version of everything I was doing,
00:05:38 00:05:40 "For students, parents and teachers."
00:05:40 00:05:42 Because this is when the schools
00:05:42 00:05:44 were all starting to go digital.
00:05:44 00:05:48 And I was like, okay, clearly I'm a Microsoft gal,
00:05:48 00:05:51 but the products are similar, I can teach myself.
00:05:51 00:05:54 So I formed an LLC, bought a green screen and a ring light.
00:05:54 00:05:57 I moved my childhood bedroom furniture
00:05:57 00:05:58 into all the corners out of the way,
00:05:58 00:06:00 I had a little 12 by 12 room.
00:06:00 00:06:03 And I started filming this content
00:06:03 00:06:05 and selling it back to this guy.
00:06:05 00:06:07 So by my six day on TikTok,
00:06:07 00:06:10 I had a paying side hustle.
00:06:10 00:06:11 I was still working my day job,
00:06:11 00:06:13 like 40, 50 hours a week.
00:06:13 00:06:16 And then I was also creating the Miss Excel content
00:06:16 00:06:17 because at this point I'm like,
00:06:17 00:06:19 well, it's helping a lot of people,
00:06:19 00:06:21 it's an opportunity magnet.
00:06:21 00:06:24 So I kept pushing the content out.
00:06:24 00:06:26 And then it was around the third week
00:06:26 00:06:29 where I had my first video go viral
00:06:29 00:06:31 and it reached 3.7 million views
00:06:31 00:06:33 over a span of a few days.
00:06:33 00:06:34 And I'll never forget the feeling
00:06:34 00:06:36 of picking up my phone
00:06:36 00:06:38 and just seeing all these notifications.
00:06:38 00:06:41 Every time I would pull down and hit refresh,
00:06:41 00:06:43 it would be 15 new followers, 15 new followers,
00:06:43 00:06:45 like the whole screen was filling up.
00:06:45 00:06:48 And by the end of that time period,
00:06:48 00:06:49 I looked down and I had
00:06:49 00:06:52 a hundred thousand followers on TikTok.
00:06:52 00:06:55 And I was like, whoa, like now what do I do?
00:06:55 00:06:57 'Cause I was never the influencer type.
00:06:57 00:06:59 If you looked at my personal Instagram account,
00:06:59 00:07:00 you'd be like, all right,
00:07:00 00:07:03 this girl does not know what she's doing.
00:07:03 00:07:05 So at this point I'm like, okay, I need to learn,
00:07:05 00:07:06 I need to learn more about these platforms
00:07:06 00:07:08 'cause I'd been editing everything
00:07:08 00:07:09 off the apps as well.
00:07:09 00:07:12 And this was all around the time where TikTok
00:07:12 00:07:14 was potentially getting banned in the United States.
00:07:14 00:07:15 So...
00:07:15 00:07:17 Yeah.
00:07:17 00:07:17 So, I had a lot of people being like,
00:07:17 00:07:20 TikTok, good luck with that,
00:07:20 00:07:21 your whole thing's about to go away.
00:07:21 00:07:24 And I'm just like, best to hedge my risk
00:07:24 00:07:26 and create an Instagram then.
00:07:26 00:07:30 So I create an Instagram account and to my surprise,
00:07:30 00:07:32 only 2000 people pulled over.
00:07:32 00:07:35 So very different audiences, a lot of them didn't convert.
00:07:35 00:07:37 So I was like, okay, I'm going to need
00:07:37 00:07:39 to go viral on Instagram.
00:07:39 00:07:41 So this was around the time when Instagram reels
00:07:41 00:07:42 were coming out.
00:07:42 00:07:44 So I started transferring
00:07:44 00:07:46 the content from TikTok, pre-watermark.
00:07:46 00:07:48 So I was editing everything off the platforms
00:07:48 00:07:51 and posting them on Instagram reels as well.
00:07:51 00:07:54 And within a few weeks on that platform,
00:07:54 00:07:57 it went viral as well and I grew 50,000 people in a week.
00:07:57 00:08:00 And then I just kinda kept going viral on both platforms
00:08:00 00:08:03 for the next few months and just growing a following.
00:08:03 00:08:06 So now at this point I had probably around
00:08:06 00:08:09 like three, 400,000 followers across the platforms.
00:08:09 00:08:13 It's October of 2020 and Miss Excel,
00:08:13 00:08:14 isn't making any money yet,
00:08:14 00:08:16 I still just had my side hustle and my day job,
00:08:16 00:08:19 but the actual Miss Excel accounts weren't.
00:08:19 00:08:22 And so many people had been asking me
00:08:22 00:08:24 to create an Excel course.
00:08:24 00:08:26 And I didn't know the first thing about course making.
00:08:26 00:08:30 So I'm googling around I'm just like, okay,
00:08:30 00:08:34 easiest course platform, easiest video editors,
00:08:34 00:08:35 trying to kinda learn the ropes.
00:08:35 00:08:39 So I'd be at night I was teaching myself these things.
00:08:39 00:08:42 And around October, I was like, you know what,
00:08:42 00:08:44 I need to make this course.
00:08:44 00:08:46 Everyone's asking for it, it would serve the community,
00:08:46 00:08:48 it could also create an income stream
00:08:48 00:08:50 where I could potentially leave my day job
00:08:50 00:08:52 and run my own day and my own business.
00:08:52 00:08:54 So I took two weeks off from my day job
00:08:54 00:08:57 on a vacation in my living room
00:08:57 00:09:02 and I mapped out the most fun, creative course on Excel
00:09:03 00:09:04 that I possibly muster up.
00:09:04 00:09:06 I sat there with that outline,
00:09:06 00:09:09 just infusing it with as much creativity
00:09:09 00:09:12 in every video as I could, because I was like,
00:09:12 00:09:14 this has to be on brand for Miss Excel, right.
00:09:14 00:09:16 I cannot have a boring course
00:09:16 00:09:18 after having the type of videos that I have,
00:09:18 00:09:21 where we're mixing dancing and music and fun.
00:09:21 00:09:24 So I sat there, mapped out the course,
00:09:24 00:09:26 was a hundred training videos.
00:09:26 00:09:29 And then I filmed all hundred videos
00:09:29 00:09:31 and edited them all myself as well.
00:09:31 00:09:34 And then I started selling it.
00:09:34 00:09:37 Before it was ready, which is a nice,
00:09:37 00:09:38 fun, anxiety, inducing method
00:09:38 00:09:41 to make you get your courses done, highly recommend.
00:09:42 00:09:45 And so I started selling them Black Friday.
00:09:45 00:09:48 So it was November of 2020.
00:09:48 00:09:51 I started selling my Excel course
00:09:51 00:09:55 and by January of 2021, two months later,
00:09:55 00:09:58 the passive income from the course sales every month
00:09:58 00:10:01 was greater than what I was making per month at my day job.
00:10:01 00:10:03 So at that point I was like, all right,
00:10:03 00:10:05 I need to rethink about priorities
00:10:05 00:10:09 because my day job was getting 40 hours a week, 50.
00:10:09 00:10:12 And Miss Excel took me like 10, 15
00:10:12 00:10:13 once the courses were done.
00:10:13 00:10:15 So I was like, I would be dangerous
00:10:15 00:10:18 if I freed up 40 more hours in my week again.
00:10:18 00:10:21 Like I could scale this thing, I could go off.
00:10:21 00:10:26 So in January of 2021, I put in my two weeks notike,
00:10:26 00:10:28 which was an amazing and wild time
00:10:28 00:10:32 because half the company knew about my TikTok,
00:10:32 00:10:34 my securitizations group
00:10:34 00:10:37 and they're just like, oh, cute TikTok.
00:10:37 00:10:40 And then the other half had no idea.
00:10:40 00:10:42 So it was a really fun day actually
00:10:42 00:10:43 like kinda coming clean,
00:10:43 00:10:45 it was kinda like my in Montana moment.
00:10:45 00:10:47 I feel like I had a secret life on the internet
00:10:47 00:10:48 that no one knew about.
00:10:48 00:10:51 So I was able to come out and tell everybody,
00:10:51 00:10:53 here's what I'm doing and it's working
00:10:53 00:10:54 and I'm gonna pursue it full time,
00:10:54 00:10:57 and they were so incredibly supportive.
00:10:57 00:10:59 The company actually hired me back now as a vendor
00:10:59 00:11:01 where I teach Excel routinely to their employees,
00:11:01 00:11:02 which has been awesome.
00:11:02 00:11:04 But everyone was super supportive,
00:11:04 00:11:06 they're like, get your dreams.
00:11:06 00:11:07 And I left.
00:11:07 00:11:10 So by February of 2021,
00:11:10 00:11:12 I was on my own running this business.
00:11:12 00:11:16 We had barely made our first six figures,
00:11:16 00:11:18 still in the baby phases.
00:11:18 00:11:22 And I was like, okay, everyone wants more courses.
00:11:22 00:11:24 They want advanced Excel courses,
00:11:24 00:11:25 they want PowerPoint, Word,
00:11:25 00:11:28 Outlook, OneNote, Teams, Google Sheets, a kid's course.
00:11:28 00:11:31 So over the next few months in that span,
00:11:31 00:11:35 I proceeded to start whipping out all these other courses.
00:11:35 00:11:38 And now in April, that was another pretty big milestone,
00:11:38 00:11:42 2021 was when I got my first press artikle.
00:11:42 00:11:45 So this was Business Insider reached out, and side note,
00:11:45 00:11:46 all the press that I've received,
00:11:46 00:11:48 I've never worked with a PR firm,
00:11:48 00:11:50 it's all just been organic traction
00:11:50 00:11:53 like writers will reach out to me and we do the stories.
00:11:53 00:11:56 'Cause I honestly, I had no idea how press worked.
00:11:56 00:11:58 I didn't realize people work with PR firms
00:11:58 00:11:59 and things like that.
00:11:59 00:12:01 I was kinda just flying by the seat of my pants
00:12:01 00:12:03 and creating and doing what lit me up.
00:12:04 00:12:08 So I had my first big artikle on Business Insider
00:12:08 00:12:10 and then that started trending.
00:12:11 00:12:14 So I created more courses, the business starts scaling.
00:12:14 00:12:16 I did partnerships with Microsoft.
00:12:16 00:12:19 All these things start coming into play.
00:12:19 00:12:22 And at that point I had three courses going
00:12:22 00:12:27 and October is when it really, of 2021, started lighting up.
00:12:27 00:12:30 So around October I did a podcast
00:12:30 00:12:32 with the "Verge" with Nilay Patel.
00:12:32 00:12:36 And that episode ended up being turned into an artikle.
00:12:36 00:12:38 And then the artikle blasted out
00:12:38 00:12:41 to like 50 different outlets across the globe.
00:12:41 00:12:43 All this press was coming in.
00:12:43 00:12:44 So many more people were finding the accounts.
00:12:44 00:12:47 I was still going viral about every month or so
00:12:47 00:12:49 between the press and TikTok and Instagram.
00:12:49 00:12:51 So I just kinda kept growing the audience.
00:12:51 00:12:52 And at the same time,
00:12:52 00:12:55 I also introduced webinars into my ecosystem.
00:12:55 00:12:58 So I started doing these hour long
00:12:58 00:13:00 power packed Excel classes.
00:13:00 00:13:03 And at the end I would offer an awesome discount
00:13:03 00:13:06 on my courses if people wanted to keep learning with me.
00:13:06 00:13:07 And that's how I was able to create
00:13:07 00:13:10 those occasional six figure days
00:13:10 00:13:11 was through the webinar process.
00:13:11 00:13:13 So I really started honing in on that craft.
00:13:13 00:13:15 I built out seven more courses,
00:13:15 00:13:17 so I now have 10 across the Microsoft Suite,
00:13:17 00:13:20 Google Sheets and a student course as well
00:13:20 00:13:22 and bundling the courses together
00:13:22 00:13:24 to get up to a little higher price point.
00:13:24 00:13:26 And that's how the business really
00:13:26 00:13:30 went from six figures to seven figures in about a year.
00:13:30 00:13:32 And the whole thing has been just
00:13:32 00:13:34 the absolute time of my life.
00:13:34 00:13:36 It has been so much fun to now start
00:13:36 00:13:38 to like take on new projects.
00:13:38 00:13:41 I finally started hiring people which helped.
00:13:41 00:13:45 So I hired a virtual assistant, I have a graphic designer.
00:13:45 00:13:47 I hired my boyfriend as my VP of sales and CFO.
00:13:47 00:13:49 So he's been doing all my corporate deals
00:13:49 00:13:51 'cause I also do corporate training.
00:13:51 00:13:54 So live virtual custom Excel sessions
00:13:54 00:13:58 and we do bulk sales and I also retire hired my mom.
00:13:58 00:14:01 So she's officially my mama-ger now.
00:14:01 00:14:03 So I retired her from her day job.
00:14:03 00:14:05 So she's kinda on call for things like that.
00:14:05 00:14:08 And yeah, it has been the time of my life over here.
00:14:08 00:14:11 - I love that, mama-ger, I've never heard that before,
00:14:11 00:14:12 but that is so cool.
00:14:12 00:14:14 So Kat there's so much there
00:14:14 00:14:17 so fascinating to see how you went from
00:14:17 00:14:20 just a crazy idea to creating short videos,
00:14:20 00:14:22 to ultimately building an incredible business
00:14:22 00:14:24 specifically on the back of short form video,
00:14:24 00:14:26 TikTok and Instagram.
00:14:26 00:14:30 So there are some people listening right now
00:14:30 00:14:34 who maybe are thinking to themselves, all right,
00:14:34 00:14:36 maybe I've got something inside of me
00:14:36 00:14:38 that I can teach people or maybe someone inside
00:14:38 00:14:40 of the business could teach people.
00:14:40 00:14:43 And it's fascinating how Kat took something
00:14:43 00:14:44 that doesn't seem to make a lot of sense,
00:14:44 00:14:48 which is Excel, right.
00:14:48 00:14:51 And TikTok and combine them together
00:14:51 00:14:54 and it just shows you that you can do some amazing things.
00:14:54 00:14:57 But what do you wanna say to people that are not sure,
00:14:57 00:14:58 even though they heard your story,
00:14:58 00:15:00 why should they consider short form video
00:15:00 00:15:02 on TikTok and/or Instagram?
00:15:02 00:15:05 What's your thoughts to tell them if they're skeptikal?
00:15:05 00:15:07 - It's so easy to get into.
00:15:07 00:15:08 That's the first big part.
00:15:08 00:15:10 I knew nothing about the platforms.
00:15:10 00:15:13 All of the information is really at our fingertips
00:15:13 00:15:15 and that's incredibly empowering, right.
00:15:15 00:15:18 So I remember literally sitting in my childhood bedroom
00:15:18 00:15:19 being like, what do I wanna do with my life?
00:15:19 00:15:21 How can I create things?
00:15:21 00:15:23 How can I get things out of my head
00:15:23 00:15:25 and get them into a cool piece of content?
00:15:25 00:15:26 And that's really the amazing thing
00:15:26 00:15:28 about short form video, right?
00:15:28 00:15:30 We can also go in and test lots of things.
00:15:30 00:15:31 So it's not like you have to create
00:15:31 00:15:35 an hour long YouTube video explaining all these concepts.
00:15:35 00:15:37 These shorter videos allow you to hop onto trends
00:15:37 00:15:39 to get creative, to try new things
00:15:39 00:15:41 because it's less of an investment in,
00:15:41 00:15:43 okay, I need to map out this whole video
00:15:43 00:15:46 and then edit the whole thing and all that.
00:15:46 00:15:49 It just really allows you to be so much more nimble
00:15:49 00:15:51 and it really helps you play into the algorithms too,
00:15:51 00:15:55 in terms of TikTok, it's a lot easier to go viral
00:15:55 00:15:57 and Instagram and things like that.
00:15:57 00:16:00 So for me, it's just the way I was framing it.
00:16:00 00:16:04 So I really just look at it as an outlet for my creativity
00:16:04 00:16:08 and then go in there and create things and that's bam.
00:16:08 00:16:08 - Fascinating.
00:16:08 00:16:10 And for folks that are here in the ambiance,
00:16:10 00:16:11 in the background,
00:16:11 00:16:14 there's a little storm going on where Kat is,
00:16:14 00:16:16 which is kinda cool to hear it
00:16:16 00:16:18 'cause where I am, we don't get those kinda storms.
00:16:18 00:16:21 Okay, so one of the questions I've got is,
00:16:21 00:16:23 are you finding that some of the very first videos
00:16:23 00:16:25 you've done are still being watched today?
00:16:25 00:16:26 - Oh yeah.
00:16:26 00:16:28 So especially through press artikles,
00:16:28 00:16:29 a lot of them get linked up again
00:16:29 00:16:32 or we created a whole new product,
00:16:32 00:16:36 this amazing newsletter with life tips and tactiks.
00:16:36 00:16:38 And in that we are linking on occasion
00:16:38 00:16:41 like certain videos where I'm demonstrating the tik tips.
00:16:41 00:16:44 So some of those end up back in the algorithm again.
00:16:44 00:16:45 - Very cool, okay.
00:16:45 00:16:49 So a lot of people wanna know, what is your strategy?
00:16:49 00:16:51 How is it...
00:16:51 00:16:52 And let's start at a macro level,
00:16:52 00:16:54 how is it that you go about creating this content?
00:16:54 00:16:57 Because my guess is someone else
00:16:57 00:17:01 could go create a video with the exact same words
00:17:01 00:17:02 that you created, right,
00:17:02 00:17:05 and maybe even with the Excel thing behind it,
00:17:05 00:17:07 but it might not be the same as what you do.
00:17:07 00:17:10 So what is it about the way you do videos
00:17:10 00:17:14 that we can learn from like at a macro level?
00:17:14 00:17:16 - Yeah, so I mean, with my strategy,
00:17:16 00:17:17 there are three main pillars.
00:17:17 00:17:21 There is polarity, creativity and energy management.
00:17:21 00:17:24 Which polarity is more so having content
00:17:24 00:17:28 that has that duality to it that sparks conversation.
00:17:28 00:17:30 Creativity obviously is having things
00:17:30 00:17:32 that are cool and different
00:17:32 00:17:34 and an authentik expression of you.
00:17:34 00:17:36 And then energy management
00:17:36 00:17:37 is how we are showing up in the world.
00:17:37 00:17:40 And that is just what has allowed my business
00:17:40 00:17:43 to flow and grow so effortlessly
00:17:43 00:17:45 versus having that like hustle mentality,
00:17:45 00:17:49 because I've been able to manage my energy.
00:17:49 00:17:50 - So let's dig in on every one of these,
00:17:50 00:17:52 let's start with polarity.
00:17:52 00:17:55 Let's start with defining what you mean by polarity
00:17:55 00:17:58 and why you feel like this is important,
00:17:58 00:18:00 then we'll get into like the how side of it.
00:18:00 00:18:03 - Yeah, so I love to have videos that have a healthy,
00:18:03 00:18:07 I like to go a healthy element to polarity to them, right.
00:18:07 00:18:10 'Cause polarity kind of a negative connotation at times.
00:18:10 00:18:12 But for me, the polarity in my content for example,
00:18:12 00:18:16 was when I combined two things that were traditionally
00:18:16 00:18:19 never combined like Excel and dancing,
00:18:19 00:18:21 by combining those things,
00:18:21 00:18:22 having those elements of polarity
00:18:22 00:18:24 is what sparked the conversation
00:18:24 00:18:26 that got my videos off the grounds
00:18:26 00:18:28 and into the algorithms ultimately.
00:18:28 00:18:30 Because if you were just scrolling through TikTok
00:18:30 00:18:33 and saw a plain Excel screen early on before
00:18:33 00:18:35 being an Excel influencer was a thing.
00:18:35 00:18:37 If you were scrolling through and it didn't apply to you,
00:18:37 00:18:40 you weren't gonna comment like, oh, an Excel tip,
00:18:40 00:18:42 you would just scroll on by, right.
00:18:42 00:18:43 You wouldn't have anything to say.
00:18:43 00:18:46 And if it applied to you, you may comment on it.
00:18:46 00:18:48 When it has the element of polarity to it,
00:18:48 00:18:50 that's what really sparks a conversation.
00:18:50 00:18:53 So I had people who absolutely loved what I was doing.
00:18:53 00:18:55 They were like, wow, I would've never thought
00:18:55 00:18:57 to combine Excel and dancing and music.
00:18:57 00:19:00 And then you had people who, hey, what you're doing?
00:19:00 00:19:02 And they're just like, what is this girl doing?
00:19:02 00:19:04 And then you have these people in between
00:19:04 00:19:08 who are just so like, what is happening here?
00:19:08 00:19:10 And so it just kinda generates
00:19:10 00:19:12 this whole other level of emotion
00:19:12 00:19:13 yet it's in a healthy way, right.
00:19:13 00:19:14 It's just by combining two things
00:19:14 00:19:16 that aren't traditionally combined,
00:19:16 00:19:18 but it's something people have never seen.
00:19:18 00:19:20 And by having that element to it,
00:19:20 00:19:23 is what allowed it to really pick up in the algorithms.
00:19:23 00:19:25 Because people were toking about my videos,
00:19:25 00:19:27 my videos were getting press,
00:19:27 00:19:28 people were sharing them.
00:19:28 00:19:29 People were like, whoa,
00:19:29 00:19:30 did you know about this trick?
00:19:30 00:19:32 Whoa, did you know what she's doing?
00:19:32 00:19:33 Whoa, I never thought to do something like that.
00:19:33 00:19:36 Like there were so many elements to it
00:19:36 00:19:38 verse a more traditional format.
00:19:38 00:19:40 And the key with polarity as well
00:19:40 00:19:43 that I like to mention is it has to be things
00:19:43 00:19:45 that are authentik to you, right.
00:19:45 00:19:46 Because if you hate dancing
00:19:46 00:19:49 and you post yourself dancing to a left function,
00:19:49 00:19:51 it most likely will not go viral
00:19:51 00:19:53 because you are not in your authentik self.
00:19:53 00:19:55 So for me personally, if you knew me like growing up,
00:19:55 00:19:57 I'm obsessed with dancing,
00:19:57 00:19:59 I'm always just dancing around, that is my thing.
00:19:59 00:20:01 I worked on my high school radio station.
00:20:01 00:20:04 I've always loved music, all different genres.
00:20:04 00:20:05 So that was always my thing.
00:20:05 00:20:07 And then Excel is something
00:20:07 00:20:08 that I've been incredibly passionate about
00:20:08 00:20:10 and I've been teaching on the side of my day job.
00:20:10 00:20:13 So it was kinda just things that I loved already
00:20:13 00:20:15 and that were also authentik to me,
00:20:15 00:20:17 so that way when I showed up on camera,
00:20:17 00:20:20 I was in my full authentik self verse being
00:20:20 00:20:23 kind of a shell of myself or forcing myself to do it,
00:20:23 00:20:24 or just feeling kinda uncomfortable
00:20:24 00:20:26 because the reader is really able
00:20:26 00:20:27 to see through that, right.
00:20:27 00:20:30 So like the person, the recipient of your video,
00:20:30 00:20:33 if you look slightly uncomfortable, they can tell,
00:20:33 00:20:35 even if it's on a subconscious level
00:20:35 00:20:37 and it won't resonate with them as much.
00:20:37 00:20:39 So it's really important to find things
00:20:39 00:20:41 that are authentik to you and not force them
00:20:41 00:20:45 if you are looking to create that polarity in your videos.
00:20:45 00:20:46 - I'd love to...
00:20:46 00:20:48 I think I understand what you're saying
00:20:48 00:20:49 and lemme echo back to you.
00:20:49 00:20:51 Polarity is when two things
00:20:51 00:20:53 that don't normally go together are used together
00:20:53 00:20:54 and it kinda stop...
00:20:54 00:20:55 And the reason why it works
00:20:55 00:20:57 is because it stops people that's strange
00:20:57 00:20:58 you know what I mean,
00:20:58 00:20:59 there's something different about that,
00:20:59 00:21:00 I wasn't expecting that.
00:21:01 00:21:04 I would love to tok about some examples
00:21:04 00:21:06 that maybe don't involve dancing,
00:21:06 00:21:08 just 'cause I know so many people
00:21:08 00:21:10 are not just dancing on TikTok.
00:21:10 00:21:12 What are some examples of polarity
00:21:12 00:21:15 that we could be thinking about on Instagram or TikTok
00:21:15 00:21:17 that could somehow accomplish the very same things?
00:21:17 00:21:19 Do you have any thoughts on that?
00:21:19 00:21:22 - I think it really just depends on what you love, right.
00:21:22 00:21:24 And just being able to combine things
00:21:24 00:21:28 and think outside the box from a creative perspective.
00:21:28 00:21:31 Like if you love golf and real estate,
00:21:31 00:21:33 you can find a cool creative way
00:21:33 00:21:34 to combine both of those, right.
00:21:34 00:21:37 Like maybe hitting the golf swings,
00:21:37 00:21:40 you're like popping out, you're hitting a real estate tip
00:21:40 00:21:43 or just like having something creative to it.
00:21:43 00:21:45 No matter what the subjects are,
00:21:45 00:21:47 it's really a matter of tapping into that creativity
00:21:47 00:21:50 and finding ways that these things
00:21:50 00:21:51 that you love kinda locks.
00:21:51 00:21:53 'Cause for me, if I was designing my dream job,
00:21:53 00:21:55 I'm like, okay, what are all the things I love?
00:21:55 00:22:00 I love to help people, I love Excel and I love to dance.
00:22:00 00:22:03 So that just went in and I essentially created my dream job
00:22:03 00:22:05 and threw it on a platform and built it up from there.
00:22:05 00:22:08 So if you were at the ground level
00:22:08 00:22:10 and you are creating your dream scenario,
00:22:10 00:22:12 what do you want included in that scenario?
00:22:12 00:22:14 And it's interesting to try to challenge
00:22:14 00:22:16 the traditional norms in that space
00:22:16 00:22:18 because your conscious mind may be like,
00:22:18 00:22:20 oh, you can't do that, you can't have it all,
00:22:20 00:22:22 you can't combine all these things,
00:22:22 00:22:23 but I would challenge that notion
00:22:23 00:22:26 and have you really tap into your creativity
00:22:26 00:22:28 to figure out ways that there can be overlay
00:22:28 00:22:30 because most likely when you are playing
00:22:30 00:22:32 in that polarity realm, you are creating things
00:22:32 00:22:34 that people have not seen before.
00:22:34 00:22:36 And that's what creates the polarity, right.
00:22:36 00:22:38 Because if people have traditionally seen it together,
00:22:38 00:22:39 like peanut butter and jelly,
00:22:39 00:22:41 you are not creating that polarity.
00:22:41 00:22:44 So it's really important to kinda take a step back,
00:22:44 00:22:46 consciously understand that it is probably something
00:22:46 00:22:48 you have not seen before, right.
00:22:48 00:22:51 And then have that confidence in yourself
00:22:51 00:22:53 and self worth to be able to go in and give the go.
00:22:55 00:22:58 - I'm thinking about myself as I'm listening to
00:22:58 00:23:02 and what I really love toking about is marketing
00:23:02 00:23:04 and entrepreneurship and business.
00:23:04 00:23:06 These are things that I absolutely fascinated by,
00:23:06 00:23:09 but I'm also into NFTs and crypto, right.
00:23:09 00:23:12 So I started this new show
00:23:12 00:23:14 called the "Crypto Business" podcast.
00:23:14 00:23:16 I took crypto and business and combined them together
00:23:16 00:23:18 because not many people are toking about business
00:23:18 00:23:19 in the world of crypto.
00:23:19 00:23:20 They're toking about finance
00:23:20 00:23:21 and they're toking about tik.
00:23:21 00:23:25 So I would imagine that that's an example.
00:23:25 00:23:28 And if I was to apply that to short form videos
00:23:28 00:23:30 where everybody else is toking about finance,
00:23:30 00:23:33 when it comes to crypto and I'm toking about business,
00:23:33 00:23:35 all of a sudden, that's kinda what you're toking about,
00:23:35 00:23:36 isn't it?
00:23:36 00:23:39 - Absolutely and I absolutely love that podcast.
00:23:39 00:23:41 I was binge listening to it over the weekend.
00:23:41 00:23:43 And I just love that you bring that angle
00:23:43 00:23:44 to the crypto space.
00:23:44 00:23:46 'Cause for me being in business,
00:23:46 00:23:47 not partikularly finance
00:23:47 00:23:49 is something that opened a lot of doors for me.
00:23:49 00:23:50 Like seeing the different ways that blockchain
00:23:50 00:23:52 could be applied in different business scenarios,
00:23:52 00:23:53 I thought that was really eye opening.
00:23:53 00:23:55 - Very cool.
00:23:55 00:23:56 All right, so we toked about polarity,
00:23:56 00:23:58 let's tok about the other second one
00:23:58 00:24:00 and I don't have it in front...
00:24:00 00:24:01 Oh creativity.
00:24:01 00:24:02 - Yes.
00:24:02 00:24:03 - Clearly you are very creative,
00:24:03 00:24:05 but let's tok about some...
00:24:05 00:24:06 Let's tok about,
00:24:06 00:24:07 you've got something to your process
00:24:07 00:24:11 when it comes to creativity, so let's share what it is.
00:24:11 00:24:13 - So when it comes to creativity,
00:24:13 00:24:15 I find that a lot of people get held up
00:24:15 00:24:17 in limiting beliefs around the subject
00:24:17 00:24:19 with the notion that like, I am not creative,
00:24:19 00:24:21 and I would argue that and think
00:24:21 00:24:23 that we all have a creative element to ourselves,
00:24:23 00:24:26 but it's just a matter of unlayering the conditioning
00:24:26 00:24:29 to allow that creativity to flow through
00:24:29 00:24:31 and providing an outlet for that creativity
00:24:31 00:24:32 to be applied on.
00:24:32 00:24:34 So for example, I was a very creative child.
00:24:34 00:24:36 I was always drawing and I was dreaming
00:24:36 00:24:39 of having like an art studio in my backyard,
00:24:39 00:24:41 and like all these different things.
00:24:41 00:24:43 And then I hopped into corporate
00:24:43 00:24:45 and the extent of my creativity
00:24:45 00:24:48 was making beautiful corporate PowerPoints
00:24:48 00:24:50 that were just, love my PowerPoint.
00:24:50 00:24:53 But I had to play in the corporate box with that one, right.
00:24:53 00:24:56 So I really never had an outlet
00:24:56 00:24:58 from the start of my career
00:24:58 00:25:00 for that creativity to come through
00:25:00 00:25:01 in a setting that would make me money, right.
00:25:01 00:25:05 Like I could go to a sip and paint class on the weekends,
00:25:05 00:25:08 but it wasn't something that was ultimately contributing
00:25:08 00:25:10 toward the life I'd wanted to create.
00:25:10 00:25:12 So with creativity, I think a big part of it
00:25:12 00:25:13 is if you're sitting here
00:25:13 00:25:15 and you're like, but I'm not creative.
00:25:15 00:25:16 I would challenge that thought
00:25:16 00:25:19 and dig in and try to tap into why,
00:25:19 00:25:23 because it might not actually be that you are not creative,
00:25:23 00:25:24 most likely it is that you just either
00:25:24 00:25:26 don't have an outlet for the creativity
00:25:26 00:25:30 or just something you haven't practiked or ingrained
00:25:30 00:25:32 or have used in so long.
00:25:32 00:25:34 Like for me, I was just like, am I still that creative?
00:25:34 00:25:36 'Cause I haven't done anything with it
00:25:36 00:25:37 since really like college.
00:25:37 00:25:40 I was making like high waisted tie dye shorts
00:25:40 00:25:42 and selling them on Etsy, like that was my outlet.
00:25:42 00:25:44 I would always kind of been creating
00:25:44 00:25:45 these different outlets.
00:25:45 00:25:46 So first is just one,
00:25:46 00:25:48 accepting that you are a creative being
00:25:48 00:25:50 and you came on the planet to create something
00:25:50 00:25:51 no matter what it is
00:25:51 00:25:54 and kinda going in and tapping into that mentality.
00:25:54 00:25:57 So that's like a big first step with the creativity.
00:25:57 00:25:59 And then another step is really learning
00:25:59 00:26:02 how to get into your own creative flow state.
00:26:02 00:26:05 So this process looks different for everybody.
00:26:05 00:26:08 And for me, what I've learned is I really needed to one,
00:26:08 00:26:11 understand how the mind works, right.
00:26:11 00:26:13 Because coming into these topics,
00:26:13 00:26:15 it may seem a little esoteric,
00:26:15 00:26:15 it may seem a little like,
00:26:15 00:26:20 okay, creative, flow state, meditate, close your eye, say,
00:26:20 00:26:22 what am I gonna do here?
00:26:22 00:26:24 And for me, I really needed to...
00:26:24 00:26:26 Logical excel thinker over here.
00:26:26 00:26:27 I needed to understand the mind.
00:26:27 00:26:30 So I dove into quantum physics, I dove into the brain,
00:26:30 00:26:32 different studies on the mind
00:26:32 00:26:36 and really trying to reverse engineer myself
00:26:36 00:26:38 and figure out how I would come up
00:26:38 00:26:40 with those viral ideas for TikTok, right.
00:26:40 00:26:41 I'd sit there and look at my content
00:26:41 00:26:43 and be like, okay, I'm going viral once a month.
00:26:43 00:26:45 Like what is in those ideas?
00:26:45 00:26:46 How did those come to me?
00:26:46 00:26:48 How did this happen?
00:26:48 00:26:50 And a lot of times it would be like 6:00 a.m.
00:26:50 00:26:53 I sit up and I'm like, bam, there's the idea.
00:26:53 00:26:54 And then trying to reverse engineer,
00:26:54 00:26:56 how I'm getting into a flow state.
00:26:56 00:26:58 And then other times I would come with a bunch at once
00:26:58 00:27:00 'cause I'd be in this flowy state.
00:27:00 00:27:02 So in the process of trying to reverse engineer,
00:27:02 00:27:05 my own systems for creating viral content
00:27:06 00:27:07 kinda came up with these different ways
00:27:07 00:27:09 to tap into a creative flow state,
00:27:09 00:27:12 which the biggest one is really tapping
00:27:12 00:27:14 into the right side of the brain
00:27:14 00:27:15 and understanding how that works.
00:27:15 00:27:18 So left side of the brain is the analytikal side.
00:27:18 00:27:20 And then the right side of the brain
00:27:20 00:27:22 is the more creative side.
00:27:22 00:27:24 And a lot of people throughout their day,
00:27:24 00:27:26 try to flip back and forth,
00:27:26 00:27:27 which we'll tok more about this
00:27:27 00:27:31 in the energy management third piece of my structure here.
00:27:31 00:27:33 But really on tapping into the creative side,
00:27:33 00:27:35 I learned that a hack for this
00:27:35 00:27:37 is to do creative activities
00:27:37 00:27:41 before you step into that creative ideation process.
00:27:41 00:27:44 So for example, I will go out in nature and walk,
00:27:44 00:27:46 I will meditate.
00:27:46 00:27:47 I will dance.
00:27:47 00:27:49 I will do things that are tapping
00:27:49 00:27:51 into that right side of my mind
00:27:51 00:27:54 to more easily flow into an ideation state
00:27:54 00:27:56 versus trying to come off a crazy hectik meeting
00:27:56 00:27:58 or hectik day and then sit down and be like,
00:27:58 00:28:01 okay, where's my million dollar idea, right?
00:28:01 00:28:05 So allowing yourself that space for creativity
00:28:05 00:28:07 I have found has been a huge aspect
00:28:07 00:28:08 of coming up with the ideas.
00:28:08 00:28:10 So first is really unblocking your own mind
00:28:10 00:28:12 and losing the thought form
00:28:12 00:28:15 that you are not a creative being and just understanding...
00:28:15 00:28:17 'Cause a lot of people I see are just like,
00:28:17 00:28:18 I'm just not that creative.
00:28:18 00:28:19 But giving yourself that chance
00:28:19 00:28:22 and helping yourself find your ideal outlet,
00:28:22 00:28:23 you'll be surprised, right?
00:28:23 00:28:25 And it's also a great self-reflection activity
00:28:25 00:28:27 to kinda look at your different processes,
00:28:27 00:28:29 'cause you might be creative in ways
00:28:29 00:28:31 that aren't the traditional box of creativity,
00:28:31 00:28:32 but you're doing it.
00:28:32 00:28:34 Like for example, cooking in the kitchen,
00:28:34 00:28:36 a lot of people like be making new recipes
00:28:36 00:28:38 and doing new things and that could be
00:28:38 00:28:41 a creative activity or it could be something you do at work.
00:28:41 00:28:43 Maybe you're an engineer and you're coming up
00:28:43 00:28:44 with all these different ideas
00:28:44 00:28:47 on how to find solutions to problems, right.
00:28:47 00:28:49 So really just kinda challenging your notion
00:28:49 00:28:53 of creativity as a whole can help unblock that belief
00:28:53 00:28:54 that you're not creative
00:28:54 00:28:56 and then just kinda finding your ideal outlets
00:28:56 00:28:58 and then leaving that space
00:28:58 00:29:00 to tap into the right side of the brain.
00:29:00 00:29:02 - This is such a fascinating dialogue
00:29:02 00:29:04 'cause for folks that are listening,
00:29:04 00:29:06 next week, we have a guy named Jesse Cole coming on,
00:29:06 00:29:08 who is the head of Savannah Bananas.
00:29:08 00:29:11 And he was inspired by "Saturday Night Live"
00:29:11 00:29:13 and they have this very creative process
00:29:13 00:29:16 that they go through to try to essentially get ideas
00:29:16 00:29:18 that will work and then they do skits and they do testing
00:29:18 00:29:19 and then they ultimately,
00:29:19 00:29:22 whatever makes it to the live show.
00:29:22 00:29:24 And I found for me and everybody's a little bit different,
00:29:24 00:29:27 but for me, my creative ideas tend to come
00:29:27 00:29:30 when I'm in the shower or when I'm driving to work.
00:29:30 00:29:34 And sometimes they also come when I'm listening to podcast.
00:29:35 00:29:37 There's a nice loud thunder there.
00:29:37 00:29:39 They come when I'm doing things
00:29:39 00:29:41 that are not my normal daily activities,
00:29:41 00:29:44 like the boring things,
00:29:44 00:29:45 you know what I mean?
00:29:45 00:29:46 Like driving to work, doing the dishes.
00:29:46 00:29:48 Have you found that you have to like
00:29:48 00:29:50 kinda separate yourself
00:29:50 00:29:51 from the distractions of the world a little bit
00:29:51 00:29:53 for the creative ideas to come?
00:29:53 00:29:54 - Absolutely.
00:29:54 00:29:56 So when you're in those states too,
00:29:56 00:29:57 you are typically on autopilot.
00:29:57 00:30:00 So the subconscious mind is the one at the forefront
00:30:00 00:30:01 taking care of those activities
00:30:01 00:30:04 because there are things you've done so many times, right.
00:30:04 00:30:07 So with this, it's great to kinda step into that space.
00:30:07 00:30:09 That's why like maybe in the shower, out walking
00:30:09 00:30:13 or doing these different activities, our mind quiets a bit,
00:30:13 00:30:15 and that allows the creativity to come through
00:30:15 00:30:17 versus your left side of the brain
00:30:17 00:30:19 that would be analyzing everything.
00:30:19 00:30:20 Right.
00:30:20 00:30:21 And like living in the future, living in the past,
00:30:21 00:30:23 analyzing different scenarios.
00:30:23 00:30:25 When we quiet that and we have our subconscious on
00:30:25 00:30:28 and we are doing these automated activities
00:30:28 00:30:30 that we've done so many times before
00:30:30 00:30:32 it allows that side to quiet a little bit,
00:30:32 00:30:33 so the right side start kicking up
00:30:33 00:30:36 and shooting out those ideas.
00:30:36 00:30:37 - What do you do with the ideas?
00:30:37 00:30:38 Because I would imagine you could lose them
00:30:38 00:30:40 if you don't do something with them, right.
00:30:40 00:30:41 - A lot write 'em down.
00:30:41 00:30:42 Yeah.
00:30:42 00:30:43 I call them my little pings.
00:30:43 00:30:44 I have like notes in my phone.
00:30:44 00:30:46 I'm writing things on paper.
00:30:46 00:30:47 I'm always just...
00:30:47 00:30:49 I have a viral ideas note in my phone
00:30:49 00:30:51 to kinda just capture that mindset
00:30:51 00:30:52 when I'm writing them in there.
00:30:52 00:30:54 So that's another spur I do.
00:30:54 00:30:56 - And I would imagine you come back to that
00:30:56 00:30:58 when you're looking for ideas to create content
00:30:58 00:31:01 and then it spurs the idea, is that generally how it works?
00:31:01 00:31:02 - Yeah, absolutely.
00:31:02 00:31:05 So the occasional ones that come, I just add to the list.
00:31:05 00:31:07 And then I also put myself in that creative flow state,
00:31:07 00:31:10 which usually takes me about three hours to tap into that.
00:31:10 00:31:14 And then I'll spend an hour like looking at content
00:31:14 00:31:15 and seeing what's trending on the platforms,
00:31:15 00:31:18 listening to trending songs and then the ideas start to hit.
00:31:18 00:31:21 Like the Excel tips will come in that match the song.
00:31:21 00:31:23 And I map that out and then I use a whole separate day
00:31:23 00:31:25 to go in and create the content.
00:31:25 00:31:27 - Fascinating.
00:31:27 00:31:29 Well, let's tok about energy management
00:31:29 00:31:31 because I think there's a connection here
00:31:31 00:31:33 between this creativity flow state
00:31:33 00:31:34 and obviously the energy management.
00:31:34 00:31:36 Because I would imagine,
00:31:36 00:31:37 if you're not managing your energy,
00:31:37 00:31:38 you're not gonna have any time
00:31:38 00:31:40 to be able to do these kinda things, right.
00:31:40 00:31:42 So tok to us a little bit about what is energy management
00:31:42 00:31:45 and why is it so important and how do we do it?
00:31:45 00:31:46 - Exactly.
00:31:46 00:31:50 So with energy management, let's back up a little bit.
00:31:50 00:31:53 A lot of people typically tok about time management
00:31:53 00:31:55 and that's always like a hot topic, time management.
00:31:55 00:31:58 But in reality, time is finite, right, is a finite resource.
00:31:58 00:31:59 It's our sets of time.
00:31:59 00:32:01 We have 24 hours in a day,
00:32:01 00:32:03 everyone's got the same 24 hours in the day, right.
00:32:03 00:32:05 But then when it comes to energy management,
00:32:05 00:32:09 that is how you are showing up in that time block
00:32:09 00:32:10 and in the state of mind
00:32:10 00:32:12 and frame of mind in that time block
00:32:12 00:32:15 to actually be able to increase your productivity
00:32:15 00:32:17 within the constraints of the finite time.
00:32:17 00:32:19 So for me, a big hack with this
00:32:19 00:32:21 has been learning how to work
00:32:21 00:32:23 with the left and right sides of the mind.
00:32:23 00:32:26 So for example, I will separate out my entire day,
00:32:26 00:32:29 which if that seems like a wild concept,
00:32:29 00:32:31 maybe with your current job situation,
00:32:31 00:32:33 even just doing like three hour blocks
00:32:33 00:32:35 where you are in one state of mind
00:32:35 00:32:37 versus the right side of mind,
00:32:37 00:32:38 so left or right.
00:32:38 00:32:40 And by grouping the activities that way
00:32:40 00:32:43 I've been able to be so much more productive
00:32:43 00:32:45 in those activities and thereby increasing
00:32:45 00:32:47 the amount of things I could get done
00:32:47 00:32:48 in a certain set of time.
00:32:48 00:32:51 So for example, I will have entire creative days
00:32:51 00:32:53 where I roll outta bed,
00:32:53 00:32:54 hiking out in the red rocks,
00:32:54 00:32:57 I'm drinking coffee, just kinda staying
00:32:57 00:32:59 in this right side of mind,
00:32:59 00:33:01 the flowy feminine energy,
00:33:01 00:33:03 and tapped into that state.
00:33:03 00:33:05 So when I go to sit down and come with the creative ideas,
00:33:05 00:33:07 they will just flow out.
00:33:07 00:33:09 Versus what a lot of people do
00:33:09 00:33:11 and what I see happen a lot in corporate is,
00:33:11 00:33:12 you'll have this whole packed day
00:33:12 00:33:15 and someone's gonna put 30 minute brainstorming session
00:33:15 00:33:17 on your calendar.
00:33:17 00:33:18 It's a lot more difficult
00:33:18 00:33:20 to come up with that million dollar idea
00:33:20 00:33:22 when you just came off a meeting
00:33:22 00:33:23 and you were all riled up
00:33:23 00:33:25 and debates in the office and you sit down,
00:33:25 00:33:28 you're like, "Okay, where's my idea."
00:33:28 00:33:28 Right.
00:33:28 00:33:30 It's a lot harder to come up with that
00:33:30 00:33:32 because you are in your left side of the brain,
00:33:32 00:33:34 you're in that analytikal state,
00:33:34 00:33:35 thinking about the future,
00:33:35 00:33:36 thinking about the past.
00:33:36 00:33:38 Right side of the mind is in the now,
00:33:38 00:33:41 it's in the present, ties into the meditating, right.
00:33:41 00:33:44 So it's for me separating out my calendar
00:33:44 00:33:46 in that way has been huge
00:33:46 00:33:48 for increasing the productivity in that state.
00:33:48 00:33:51 It also helps me overall manage my physical energy.
00:33:51 00:33:53 Like I'm feeling so much better
00:33:53 00:33:55 about what I'm doing 'cause I know for example,
00:33:55 00:33:57 I look forward to my creative days, right.
00:33:57 00:33:59 I'm like I have this nice relaxing day
00:33:59 00:34:01 and I'm gonna come up with these ideas.
00:34:01 00:34:05 And then I also feel really good about my left brain days
00:34:05 00:34:06 'cause I'm like, okay, this is my power day.
00:34:06 00:34:09 I'm gonna have my ice coffee, a huge to-do list,
00:34:09 00:34:11 I'm gonna knock things out, feel really good.
00:34:11 00:34:13 So it's kinda changed the way that I show up
00:34:13 00:34:16 in those states and even the activities
00:34:16 00:34:17 I do around them align.
00:34:17 00:34:20 So I'm just full of so much more physical energy as well
00:34:20 00:34:21 when showing up versus like
00:34:21 00:34:24 needing that third cup of coffee in the afternoon.
00:34:24 00:34:26 I'm coming up to my activities
00:34:26 00:34:28 with more physical energy as well.
00:34:28 00:34:31 - You know, this is really fascinating.
00:34:31 00:34:33 I've toked about this in various different settings
00:34:33 00:34:34 over the years.
00:34:35 00:34:38 The way I do it is similar to the way you do it,
00:34:38 00:34:40 except I break my day into chunks.
00:34:40 00:34:44 So what I've done, and I'm in a position
00:34:44 00:34:45 where I'm the CEO and Founder of this company
00:34:45 00:34:46 and I got a lot of people that work for me.
00:34:46 00:34:48 And some of you listening may not have this luxury,
00:34:48 00:34:52 but you can try to ask your boss or your clients or whatever
00:34:52 00:34:53 and block these times.
00:34:53 00:34:56 But generally speaking, my assistant knows
00:34:56 00:35:01 that I never take a call before 11:00 a.m. in the morning.
00:35:01 00:35:03 And the reason why I do this is,
00:35:03 00:35:05 I've determined over many, many years
00:35:05 00:35:06 that my strategy mind,
00:35:06 00:35:09 which strategy is like puzzle solving
00:35:09 00:35:12 and creative solutions to problems
00:35:12 00:35:15 is kind of on high alert at that time.
00:35:15 00:35:17 It's the best time of the day for me
00:35:17 00:35:19 to be able to do this kind of work.
00:35:19 00:35:21 If I try to do it in the afternoons,
00:35:21 00:35:24 it takes me three to four times as long.
00:35:24 00:35:26 So this is kind of what you're toking about, right.
00:35:26 00:35:29 Like being aware of when you are most able
00:35:29 00:35:33 to do the kind of work in this case, creative work,
00:35:33 00:35:35 in my case, it's also a very creative problem solving
00:35:35 00:35:39 similar kinda thing and guarding it
00:35:39 00:35:41 and blocking it and protecting it.
00:35:41 00:35:43 Do you agree that that's really critikal?
00:35:43 00:35:44 - Absolutely.
00:35:44 00:35:46 You're channeling and harnessing that energy
00:35:46 00:35:49 and applying it where it matters most to you in your day.
00:35:49 00:35:51 And that's so important.
00:35:51 00:35:53 Very, very similar concepts.
00:35:53 00:35:54 - Yeah.
00:35:54 00:35:57 So when we combine all three of these together, right,
00:35:57 00:35:59 we've got energy management,
00:35:59 00:36:01 which is being aware of your energy
00:36:01 00:36:04 and using some sort of a system
00:36:04 00:36:08 to get yourself to the point where you've got enough energy.
00:36:08 00:36:09 And I would imagine in your case,
00:36:09 00:36:10 are you recording your videos
00:36:10 00:36:12 when you are in your highest form of energy?
00:36:12 00:36:14 'Cause you have a lot of energy right now
00:36:14 00:36:16 or is this just generally how you are?
00:36:16 00:36:17 You're very full of excitement
00:36:17 00:36:19 and is that something different than energy?
00:36:19 00:36:20 - Yeah, so I mean,
00:36:20 00:36:24 typically I'm very just happy person in general,
00:36:24 00:36:26 so that will typically shine through.
00:36:26 00:36:28 But in partikular situations,
00:36:28 00:36:29 like if I'm creating a video
00:36:29 00:36:31 or an advertisement or something,
00:36:31 00:36:33 I will do things to get myself hyped up
00:36:33 00:36:36 and to get my energy into a high flowy state
00:36:36 00:36:37 before I show up on camera.
00:36:37 00:36:39 Because if you look miserable on camera,
00:36:39 00:36:41 no one's going to want to interact with you, right.
00:36:41 00:36:43 So for me, it's more of,
00:36:43 00:36:45 I will do things that make me happy in that moment.
00:36:45 00:36:47 So if I wanna like have a dance party,
00:36:47 00:36:48 if I wanna eat some chocolate,
00:36:48 00:36:51 if I wanna run around, I get myself hyped up.
00:36:51 00:36:52 So that way when I hit the screen,
00:36:52 00:36:55 I will literally just like blast through the camera, right.
00:36:55 00:36:58 And people feel that burst of energy because,
00:36:58 00:36:59 yes, I love teaching Excel,
00:36:59 00:37:01 but I also love making people smile
00:37:01 00:37:03 on the other side of the screen.
00:37:03 00:37:04 And my job here on the planet
00:37:04 00:37:06 is to just bring that high vibrational energy.
00:37:06 00:37:08 So when people see my content,
00:37:08 00:37:11 I want to make them happier in the end and help them learn.
00:37:12 00:37:15 - So if we combine all this together, the polarity,
00:37:15 00:37:17 which is combining things that don't seem
00:37:17 00:37:18 to naturally go together.
00:37:18 00:37:23 The creativity, which is getting into that right state
00:37:24 00:37:28 and figuring out how to really come up with great ideas
00:37:28 00:37:29 and then the energy management,
00:37:29 00:37:34 which is knowing when to do the various steps.
00:37:34 00:37:36 Like bring it all together as far as how that
00:37:36 00:37:39 ultimately impacts the kind of content you're creating.
00:37:39 00:37:41 Like when you do this right, your strategy,
00:37:43 00:37:46 tell us how long does it really take you?
00:37:46 00:37:48 How long does it take you to go from...
00:37:48 00:37:49 How many TikToks are you recording today?
00:37:49 00:37:51 And how long does it actually take you
00:37:51 00:37:53 from beginning to end to do all this
00:37:53 00:37:54 now that you've got this process?
00:37:54 00:37:55 - Yeah.
00:37:55 00:37:58 So, I mean, typically I'll take one day a week
00:37:58 00:37:59 and go into a creative flow state.
00:37:59 00:38:01 So I map out the ideas,
00:38:01 00:38:03 that's where the element of polarity comes in.
00:38:03 00:38:05 We play with that, we play with the creativity,
00:38:05 00:38:06 and this all really falls
00:38:06 00:38:08 under the umbrella of energy management.
00:38:08 00:38:11 And I will go through and map out my ideas.
00:38:11 00:38:12 And then typically on a separate day
00:38:12 00:38:16 I will do hair, makeup and I will batch create
00:38:16 00:38:17 all of those videos.
00:38:17 00:38:20 And then prior to hiring a video editor,
00:38:20 00:38:22 I would have a separate day where it's like,
00:38:22 00:38:26 hair's up in a bun, looking rogue, face mask on
00:38:26 00:38:29 going in and just like editing for hours on end.
00:38:29 00:38:31 And just in that more systematik state
00:38:31 00:38:33 while still like kinda tapping into the creativity
00:38:33 00:38:34 of like the elements I put in the video.
00:38:34 00:38:36 But typically I'll see that on the front end
00:38:36 00:38:37 when I'm designing it.
00:38:37 00:38:40 So that's more of like the execution day.
00:38:40 00:38:41 - So how many are you recording when you batch,
00:38:41 00:38:42 I'm just curious.
00:38:42 00:38:43 - Usually about 10.
00:38:44 00:38:45 - Is that enough to get you through
00:38:45 00:38:47 like a week or two weeks?
00:38:47 00:38:48 Or how often do you have to do this?
00:38:48 00:38:49 - Oh yeah.
00:38:49 00:38:50 So, I mean, I really just view it
00:38:50 00:38:52 as like how much do I want to do this?
00:38:52 00:38:55 So it's like viewing it through the lens of abundance
00:38:55 00:38:56 versus the lens of scarcity.
00:38:56 00:38:58 And that's kinda the way I've treated social media
00:38:58 00:38:59 is actually...
00:38:59 00:39:00 It was funny, Nilay Patel was like,
00:39:00 00:39:02 "You have the healthiest relationship
00:39:02 00:39:04 "with social media I've ever seen."
00:39:04 00:39:07 'Cause I do what feels good for me
00:39:07 00:39:08 and because it's authentik to me,
00:39:08 00:39:09 that's what will go viral, right?
00:39:09 00:39:12 Like I could go a week without posting
00:39:12 00:39:13 then post something and it blows up
00:39:13 00:39:16 versus being like I have to post every single day
00:39:16 00:39:18 and like slaving to the algorithm.
00:39:18 00:39:20 For me, it's really how I show up
00:39:20 00:39:23 and the quality versus the quantity in those scenarios.
00:39:23 00:39:26 So for me, I love these 10 pieces of content,
00:39:26 00:39:28 I'm gonna give it my full out.
00:39:28 00:39:31 And then when I feel the time is right, it's posting them,
00:39:31 00:39:33 placing them, doing things.
00:39:33 00:39:35 - Let's tok about Instagram versus TikTok.
00:39:35 00:39:36 Have you notiked any differences
00:39:36 00:39:39 since you're pretty active on both of the platforms
00:39:39 00:39:40 as far as the kinds of content
00:39:40 00:39:42 that seem to work on one versus the other?
00:39:42 00:39:45 - Yeah, I mean, it's typically pretty similar
00:39:45 00:39:47 between the two.
00:39:47 00:39:49 I feel like Instagram has traditionally
00:39:49 00:39:53 had a slower role in the algorithm process,
00:39:53 00:39:54 like when you're going viral.
00:39:54 00:39:56 Like sometimes I'll go viral on Instagram,
00:39:56 00:39:59 but it'll be like slowmo versus TikTok is a lot faster.
00:39:59 00:40:01 Like I'll know within a day or two
00:40:01 00:40:02 if this is hitting or not,
00:40:02 00:40:06 versus Instagram can sometimes be a slower roll with it.
00:40:06 00:40:07 But really with both of them,
00:40:07 00:40:08 the types of content that for me
00:40:08 00:40:11 has been working lately has been, one, storytelling.
00:40:11 00:40:14 So I will act as different characters
00:40:14 00:40:15 when I am teaching these Excel tips.
00:40:15 00:40:17 So at some point I'll be the boss,
00:40:17 00:40:19 then I'm the coworker, then I'm Kat,
00:40:19 00:40:21 and having those elements to it,
00:40:21 00:40:23 still using the trending songs and music has been a hit.
00:40:23 00:40:26 I started integrating some toking to the camera videos,
00:40:26 00:40:27 which my current audience loves,
00:40:27 00:40:30 but from an algorithm perspective,
00:40:30 00:40:32 having the music has really helped me
00:40:32 00:40:34 in those videos though.
00:40:34 00:40:35 - So when you're playing these different characters
00:40:35 00:40:37 is all on one video?
00:40:37 00:40:37 - Oh yeah.
00:40:37 00:40:39 - So like you've got a hat on and one
00:40:39 00:40:41 and no hat on the other or something like that?
00:40:42 00:40:44 I seem to see that a lot.
00:40:44 00:40:46 I'm not on TikTok, I'm on Instagram,
00:40:46 00:40:47 but I see it a lot on Instagram.
00:40:47 00:40:48 Is it work on both of the platforms
00:40:48 00:40:51 with people acting in different
00:40:51 00:40:52 kinda characters kinda thing?
00:40:52 00:40:53 - Yeah.
00:40:53 00:40:54 I mean, it keeps it really entertaining
00:40:54 00:40:56 'cause yes, we're teaching something,
00:40:56 00:40:58 but we're also keeping the recipients attention, right.
00:40:58 00:41:00 Because we need them engaged
00:41:00 00:41:02 in order for them to actually be learning the content
00:41:02 00:41:03 and not dazing off.
00:41:03 00:41:05 So my goal is to keep people paying attention
00:41:05 00:41:06 so they actually learn.
00:41:06 00:41:09 And so I will have outfit swaps.
00:41:09 00:41:10 I do like my hair different,
00:41:10 00:41:12 glasses on when I'm the boss.
00:41:12 00:41:14 And a lot of the time too,
00:41:14 00:41:18 the story element has this layer of relatability to it,
00:41:18 00:41:20 where even if you're not toking about the Excel tip,
00:41:20 00:41:22 you might be like, oh, my boss did that to me once
00:41:22 00:41:23 or things like that,
00:41:23 00:41:25 where it adds in that element of relatability,
00:41:25 00:41:28 that drives more comments in the algorithm too.
00:41:28 00:41:32 - How long are your videos typically, as far as duration?
00:41:32 00:41:35 - I like the 15 second mark for my typical one,
00:41:35 00:41:38 showing an Excel tip, which like can't seem daunting,
00:41:38 00:41:42 trying to teach like data validation in 15 seconds
00:41:42 00:41:43 or things like that.
00:41:43 00:41:44 A lot of people are like, how do you do that?
00:41:44 00:41:47 Which is really where in the editing process
00:41:47 00:41:49 or now directing my editor with this process is like,
00:41:49 00:41:52 I will watch a video over and over and over
00:41:52 00:41:55 to make sure that I have it amount,
00:41:55 00:41:57 the exact right of seconds for someone
00:41:57 00:41:59 to be able to capture that content.
00:41:59 00:42:01 Because you're teaching these complex things
00:42:01 00:42:02 in such a short amount of time.
00:42:02 00:42:05 So I really like that, like 15, 17 second range.
00:42:05 00:42:07 And then for my toking videos though,
00:42:07 00:42:10 I typically will explain things more slowly
00:42:10 00:42:12 and then just keep my energy flowing throughout
00:42:12 00:42:15 and those will be usually like under a minute.
00:42:15 00:42:17 - Have you notiked you have to start your videos
00:42:17 00:42:19 in a certain kinda way to keep people engaged?
00:42:19 00:42:21 Is there any tips or tikniques you have
00:42:21 00:42:23 on the first couple seconds of what you do in your videos?
00:42:23 00:42:25 - Yeah, those first couple seconds are critikal.
00:42:25 00:42:28 So it's having that energy,
00:42:28 00:42:30 having the hook right off the bat.
00:42:30 00:42:32 I typically don't do like the cheesy things.
00:42:32 00:42:34 Like you have to see this or something like that.
00:42:34 00:42:37 But what I like to do is show them
00:42:37 00:42:38 sometimes the end of the video,
00:42:38 00:42:41 like what the result is or like have you had this problem,
00:42:41 00:42:43 like showing something where they start
00:42:43 00:42:45 and where they finish to hook them in on,
00:42:45 00:42:47 okay, here's the solution, right.
00:42:47 00:42:49 Because if you start slowly explaining a solution
00:42:49 00:42:50 and they don't know the problem,
00:42:50 00:42:52 then it's harder to hook people into the content.
00:42:52 00:42:55 So I will typically show the end of the video
00:42:55 00:42:56 or the solution or like what
00:42:56 00:42:59 we're actually trying to do in the beginning
00:42:59 00:43:01 to have them stay through to the end.
00:43:01 00:43:03 - Well, and I would imagine that gets them looping
00:43:03 00:43:05 sometimes too, doesn't it?
00:43:05 00:43:06 - Absolutely.
00:43:06 00:43:09 - So Kat first of all, this has been really fascinating.
00:43:09 00:43:10 Thank you so much for deep diving
00:43:10 00:43:11 into your creative process
00:43:11 00:43:13 'cause so many people, first of all,
00:43:13 00:43:15 don't feel like they have a creative...
00:43:15 00:43:17 Well maybe they used to be creative
00:43:17 00:43:18 and they don't feel like they have it anymore
00:43:18 00:43:19 and you've kinda given them
00:43:19 00:43:21 a really cool formula that they can follow
00:43:21 00:43:23 to kinda bring back some of that creativity
00:43:23 00:43:25 to be able to create some of the content maybe
00:43:25 00:43:28 that they've always wanted to create but haven't known how.
00:43:28 00:43:31 If people wanna check you out on the socials,
00:43:31 00:43:34 where do they find you?
00:43:34 00:43:35 And if you have a website you wanna send 'em to,
00:43:35 00:43:36 where do you wanna send them?
00:43:36 00:43:37 - Absolutely.
00:43:37 00:43:40 So my main platforms are Instagram and TikTok
00:43:40 00:43:45 where I am at miss M-I-S-S .excel E-X-C-E-L
00:43:45 00:43:50 and then my website is miss M-I-S-S -excel, E-X-C-E-L.com.
00:43:51 00:43:51 - Awesome.
00:43:51 00:43:53 Thank you Kat so much for coming on
00:43:53 00:43:56 and bringing the energy and answering all my questions.
00:43:56 00:43:58 We are so much better because of it.
00:43:58 00:43:59 - Thank you so much for having me.
00:43:59 00:44:00 This was awesome.