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Discover the Latest Reddit Ads Updates for Q4 2023

Published on: November 26 2023 by Paid Media Pros

Discover the Latest Reddit Ads Updates for Q4 2023

Table of Contents

  1. Introduction
  2. Reddit for Business 2.1. Advertising on Reddit 2.2. Targeting Features
  3. Interest Groups 3.1. Definition of Interest Groups 3.2. Expanding Interest Targeting Options
  4. Targeting Communities 4.1. Subreddit Targeting 4.2. Enhanced Community Targeting Feature 4.3. Community Suggestions
  5. Keyword Targeting 5.1. Introduction to Keyword Targeting 5.2. Placement Options for Keyword Targeting 5.3. Restrictions and Policies for Keyword Targeting
  6. Assessing Keyword Performance 6.1. Viewing Insights 6.2. Downloading CSV Reports
  7. Conclusion

Reddit Ads: Exploring the Latest Targeting Features

Reddit for Business recently announced the rollout of new targeting features within Reddit ads accounts. These features aim to provide marketers with more insights on their target audience and enhance their ability to reach them effectively. In this article, we'll explore these new features step by step to help you understand how to leverage them for better targeting and advertising on Reddit.

1. Introduction

As an advertising platform, Reddit offers a unique space for businesses to connect with their target audience. With a wide range of interest groups and communities, Reddit provides opportunities for marketers to engage with users who have a genuine interest in their products or services. To further enhance the targeting capabilities of Reddit ads, the platform has introduced several new features that empower marketers to refine their audience targeting strategies.

2. Reddit for Business

2.1. Advertising on Reddit

Before diving into the new targeting features, let's take a quick look at advertising on Reddit. Reddit for Business allows marketers to create and manage ads within the platform. By leveraging the vast user base and unique community-driven nature of Reddit, businesses can promote their offerings and engage with Redditors in a meaningful way.

2.2. Targeting Features

Reddit recognizes the importance of effective targeting in advertising success. To help marketers reach their desired audience, Reddit has introduced new targeting features that provide valuable insights and options. These features focus on two primary areas: interest groups and community targeting. Additionally, Reddit now offers keyword targeting to further refine ad placements within conversations.

3. Interest Groups

3.1. Definition of Interest Groups

Interest groups on Reddit are determined based on users' recent interactions. It is worth noting that interest groups are among the most popular forms of targeting on Reddit. While they can be advantageous for reaching a broad audience, they might not be ideal for targeting specific niches. However, Reddit has expanded the number of interest targeting options available, providing marketers with more choices when it comes to selecting relevant interest groups.

3.2. Expanding Interest Targeting Options

Previously, Reddit offered 66 interest options for targeting. However, the platform has now increased this number to 152, offering marketers a wider range of options to cater to their specific target audience. It's recommended to revisit interest targeting and explore newly added categories or subcategories that might better align with your targeted audience.

4. Targeting Communities

4.1. Subreddit Targeting

Subreddit targeting, now known as community targeting, allows marketers to narrow down their audience by focusing on specific communities within Reddit. With this feature, advertisers can choose subreddits that align with their target audience's interests and preferences.

4.2. Enhanced Community Targeting Feature

Reddit has recently enhanced the community targeting feature, providing marketers with even better recommendations and suggestions. As you start typing your desired communities, Reddit suggests relevant options based on your input. This makes it easier to discover suitable subreddits and find the communities that best match your target audience.

4.3. Community Suggestions

Another improvement to community targeting is the introduction of community suggestions. Reddit now recommends similar options to the communities you have already selected, allowing you to explore potentially relevant subreddits that you might not have considered. This feature helps marketers discover additional communities that are aligned with their target audience, enhancing their overall targeting strategy.

5. Keyword Targeting

5.1. Introduction to Keyword Targeting

Keyword targeting is a powerful tool for reaching users who are actively engaged in specific conversations on Reddit. With keyword targeting, marketers can display their ads within relevant discussions, ensuring they are seen by users who are already interested in the topic.

5.2. Placement Options for Keyword Targeting

When selecting keyword targeting, advertisers have the option to choose the conversations placement within Reddit. This means that the ads will only appear within the context of relevant discussions, ensuring maximum relevance and engagement.

5.3. Restrictions and Policies for Keyword Targeting

Keyword targeting on Reddit has certain restrictions and policies in place. Special characters like exclamation points, ampersands, plus and minus signs, and equals signs are not allowed in keywords. Additionally, any keywords targeting sensitive topics that violate Reddit's advertising policies will be restricted. It's important to familiarize yourself with these policies to ensure compliance.

6. Assessing Keyword Performance

6.1. Viewing Insights

After launching your campaign, it's essential to monitor the performance of your keywords. While Reddit's ad interface doesn't provide keyword-level insights, you can access a CSV report that contains this data. By downloading the report and analyzing it, you can gain valuable insights into the performance and effectiveness of your chosen keywords.

6.2. Downloading CSV Reports

To access keyword-level insights, navigate to the ad groups level in your Reddit ads account. From there, select the ad group with keyword targeting and click on the "view insights" option. This will generate a CSV report that you can download and analyze to evaluate the performance of your keywords.

7. Conclusion

With the introduction of new targeting features, Reddit for Business continues to evolve as an effective advertising platform. By leveraging interest groups, community targeting, and keyword targeting, marketers can refine their audience targeting strategies and engage with users who are most likely to convert. Reddit ads offer a unique opportunity to reach a passionate and engaged user base, and with these new features, marketers can make the most of their advertising efforts on the platform. Don't miss out on these valuable targeting tools and explore how they can help you better connect with your target audience on Reddit.

Highlights

  • Reddit for Business introduces new targeting features within Reddit ads accounts.
  • Expanded interest targeting options provide marketers with a wider range of choices.
  • Enhanced community targeting feature offers better recommendations and suggestions.
  • Keyword targeting allows advertisers to display ads within relevant discussions.
  • Keyword-level insights can be accessed through CSV reports for performance evaluation.

FAQ

Q: How can I access the new targeting features on Reddit ads? A: The new targeting features are available within Reddit ads accounts. Simply log in to your account and navigate to the respective ad group or campaign to utilize these features.

Q: Are there any restrictions on using keyword targeting on Reddit? A: Yes, Reddit has certain restrictions and policies for keyword targeting. Special characters and keywords related to sensitive topics are prohibited. It's important to review Reddit's advertising policies to ensure compliance.

Q: Can I assess the performance of my keywords on Reddit ads? A: While Reddit's ad interface doesn't provide keyword-level insights, you can download a CSV report that contains this data. By analyzing the report, you can evaluate the performance of your chosen keywords.

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