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Do Brands Matter in Dropshipping?

Published on: June 5 2023 by pipiads

So, you want to start a successful branded dropshipping business on Shopify? Well, you're in the right place! In this video, we will discuss exactly what branded dropshipping is, how it works, why it's the best strategy for starting a successful Shopify store, and how you can start making sales and profits within weeks of watching this video.

What is Branded Dropshipping?

- Branded dropshipping is building a brand around one specific product that offers enough value to customers to pay great money for it.

- Instead of just dropshipping random products, you create a Shopify store that sells one valuable product to people in a specific niche and slowly expand your product line.

Why Branded Dropshipping?

- You can start making a profit within a week to a few weeks without ordering any inventory.

- You take zero risks upfront because you don't have to order a bunch of products.

- You don't do any shipping; the supplier ships directly to the customer.

- You don't have to pay your supplier upfront unless you're doing bulk orders.

- You can sell worldwide, and all you need is a computer and internet connection.

- It's the best strategy to build a real online business with Shopify that can continue to grow for months and years to come.

How Does it Work?

1. Open a Shopify store with one valuable product that fits the product research criteria.

2. Contact three to five suppliers on Alibaba or Aliexpress, order multiple samples, and compare costs.

3. Build out and design your store on Shopify, taking inspiration from your competitors' strategies.

4. Choose an ad traffic source, combining at least two sources to avoid relying on only one.

5. Start running ads, and customers will buy your product if they see more value in it than the money they are giving up.

In conclusion

👀 What You NEED To Know Before Dropshipping

Dropshipping: Myths and Realities

Despite several successful dropshipping case studies on this channel, some people still believe that dropshipping is dead. This article debunks some of the common myths associated with dropshipping.

Assumption 1: Dropshipping is dead

Many people believe that dropshipping is dead because they think it is too late to start a business. However, the truth is that businesses fail for various reasons, and not because dropshipping is dead. Successful dropshipping stores are built around a target customer who enjoys impulsively purchasing products.

Assumption 2: People will buy from Amazon instead of dropshipping stores

While it is true that Amazon is growing and has a wide range of products, dropshippers can successfully dropship products that trigger emotions in customers and get them to impulsively buy their products. Successful dropshipping stores are built around selling unique and interesting products that spike an emotion in a customer.

Assumption 3: Dropshipping is saturated

Dropshipping is not a product, but a way to fulfill products. Products can be saturated, but not the fulfillment method. Successful dropshippers sell unsaturated products that trigger emotions on people and get them to impulsively buy their products.

Assumption 4: Donald Trump’s war with China has killed dropshipping

Donald Trump’s announcement of ePacket and its low-cost, fast shipping option made dropshipping from China much easier. Although the universal postal union had to negotiate new shipping rates, China Post came up with a new shipping option, AliExpress Standard Shipping.

Assumption 5: Most people who dropship will fail

While it is true that 99% of people who dropship fail, the main reason for failure is the lack of knowledge gained through marketing products to consumers. No guru can teach someone how to get good at marketing fast without putting in the experience of actually doing it. Successful dropshippers invest time and money in learning how to market and sell products.

Dropshipping is not dead. Successful dropshippers sell unique and interesting products that trigger emotions in customers. While Amazon is growing, dropshippers can successfully dropship products that Amazon does not offer. The lack of knowledge gained through marketing is the main reason for failure in dropshipping. Successful dropshippers invest time and money in learning how to market and sell products.

How to Start a Drop shipping Business: Everything You Need to Know!

Drop shipping is a business model where the retailer forwards the customer's purchase and shipment details to the supplier who then sends the goods straight to the client. In this model, the retailer is responsible for customer support and returns while the supplier handles the rest. If you want to establish a drop shipping business, these are the steps you need to take.

1. Selecting a Drop Shipping Business Idea:

- Spend time searching for top drop shipping business ideas.

- Choose a specialty in which you are interested.

- Successful drop shipping company ideas are generally the finest.

2. Research the Market:

- Conduct market research to determine the items you will offer.

- Figure out which items are in demand, how competitive the market is, and what rates you can give.

- Speak with others in the business or study firms in your competitor's sector.

3. Locate a Supplier:

- Investigate several suppliers and establish their price structures and delivery regulations.

- Decide which one is the greatest fit for your company.

- Contact suppliers and inquire about important issues such as minimum order quantities and shipping periods.

- Place a sample order for a product to compare the outcomes.

4. Create an Online Store:

- Choose an e-commerce platform and design your store.

- Add product descriptions and images and set up payment processing.

- Choose a domain name that is wide and not narrow.

- Shopify is the most comprehensive e-commerce platform on the market.

5. Promote Your Store:

- Create a marketing plan that includes SEO, social media, and other strategies to reach potential customers.

- Advertise your drop shipping business.

6. Process Orders:

- Contact your supplier, confirm the order, and ensure it is delivered on time to the consumer.

- Use a spreadsheet or an online order management system like Shopify or Magento.

7. Monitor Your Inventory:

- Ensure that you are constantly stocked up on in-demand commodities.

- Alter your prices to reflect the supplier's pricing.

8. Manage Customer Service:

- Respond to customer inquiries, address complaints, and process returns and refunds.

- Keep in touch with clients and understand their needs.

By following these steps, you'll be able to start and run a successful drop shipping business. Remember that the greatest approach to learn how to start a drop shipping business is to take the first move toward building one.


In this video, Sari shows how to import products into a Shopify store using the Overlow app and Aliexpress. He emphasizes that it is a simple process and much quicker than expected. He also mentions that he will be demonstrating on a test store.

Steps to Import Products:

1. Have a Shopify store. If you don't have one, use the link in the description for a 14-day free trial.

2. Download the Overlow app from the Shopify app store.

3. Install the Overlow Chrome extension from Google.

4. Go to Aliexpress and search for products in your niche.

5. Filter the products by the number of orders they have.

6. Click the blue circle on the Overlow extension to import the product into your Overlow list.

7. Give the product a title and pick a collection.

8. Add additional pictures, if desired.

9. Push the product to your Shopify store.

10. Set a price and write a good product description.

Importing products into a Shopify store is easy with the Overlow app and Aliexpress. By following the steps outlined in this video, you can quickly add new products to your store and start making sales. Sari encourages viewers to subscribe to his channel for more valuable content and to see the results he has achieved with his own store.

How brands and generic product owners sell on Amazon

When it comes to selling products on Amazon, there are two main types of sellers: resellers and product owners. Resellers source items from manufacturers or other suppliers and list them on Amazon, while product owners either manufacture or supply their own products. In this article, we will focus on how product owners can sell their products on Amazon, specifically through three different methods: using a registered brand, requesting use of an unregistered brand, or selling generically.

Using a Registered Brand:

If you own a product and have a registered brand, it is recommended that you sell through this method. There are four basic requirements that you need to meet in order to sell with a registered brand:

- You must have an Amazon selling account and associated credentials to sign into Seller Central.

- You must have a brand name or logo that is permanently affixed to your products or packaging.

- You must have an active registered trademark for your brand name or logo.

- You must enroll in and be approved by Amazon Brand Registry.

Benefits of using a registered brand include having control over your product detail pages, being the only one who can create a new listing for your product, and access to tools like Stores and Sponsored Brands.

Requesting Use of an Unregistered Brand:

If you do not have a registered brand, you can still sell your products on Amazon by requesting use of an unregistered brand. To do this, you must have a brand name or logo that is permanently affixed to your products or packaging. You will receive an error code when you try to create a new listing, which will prompt you to submit information and images related to your branded product. It is important to note that using an unregistered brand limits your control over product detail pages and access to certain tools.

Selling Generically:

If you own a product but have not affixed a permanent brand name or logo to it, you can sell it generically on Amazon. Generic products do not have a brand name or logo permanently affixed to them and cannot be associated with a trademark or brand enrolled in Amazon Brand Registry. While you can still sell generically, you will not have access to the same tools as registered brands.

In conclusion, there are three main ways for product owners to sell on Amazon: using a registered brand, requesting use of an unregistered brand, or selling generically. Each method has its own requirements and benefits, and it is important to consider which method is best for your specific product. By following the guidelines and meeting the requirements, you can successfully sell your products on Amazon.

Top 10 Winning Products To Sell In 2023 (Shopify Dropshipping)

Product #10: The Scooper with Weight Measurement

- This product is a genius food prep and pet product that accurately measures the amount of food.

- The competitor's website is poorly merchandised, and they only sell it for $19.99.

- The product price on AliExpress is super cheap at $4.31, which means the competitor has a solid markup.

- This product could be sold for $39.99 if branded for the bodybuilding community and targeted to their demographic.

Product #9: Heated Gloves

- These gloves go viral every winter and are a pretty Evergreen product.

- The competitor's website is simple and doesn't have reviews.

- The product price is $45 on the competitor's website, but the product price on AliExpress is $18.32.

- This product would be easy to advertise using organic content and paid advertising.

Product #8: Windshield Defroster

- This product is a two-for-one that helps defrost windshields and acts as a portable heater.

- The competitor's website is decent, but they don't have reviews.


🚨 Don’t Brand Your Dropshipping Store (WARNING)

Why Starting with Branding in Dropshipping is a Mistake

- Many YouTube videos promote branding as the key to success in dropshipping

- However, starting with branding before having a proven concept is a huge mistake

- This article will explain why and offer a better approach for beginners

Problems with Starting with Branding:

- Buying inventory with branding before knowing if the product will sell is risky and can result in losing money

- Becoming emotionally attached to a product can lead to not killing it properly if it's not profitable

- Branded ads and logos are not effective scroll stoppers for beginners

- Starting with branding limits the freedom to test other products and can lead to missed opportunities

- A proven concept should be established before investing in branding

Lessons for Beginners:

- Start with a proven concept and a good product with viral ads, not branding

- Focus on evergreen niches with non-seasonal products

- Prioritize the quality of the product over branding

- Only invest in branding once a product has been successful for at least one or two months and generating at least 3k per day

- Starting with branding in dropshipping is a mistake for beginners

- By focusing on a proven concept and viral ads, beginners can make money upfront before investing in branding

- It's important to prioritize the quality of the product and focus on evergreen niches before investing in branding

- Sign up for a free consultation session with the author to learn more.

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