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Efficient MPN Integration for Google Shopping on Shopify

Published on: June 4 2023 by pipiads

- Clarice Lin, the ROI Doctor who helps small businesses and online stores get on Google and YouTube page one

- Frequently asked question from Shopify store owners who manufacture and sell their own products on Shopify

- Issue of limited performance due to missing identifiers on Google Merchant Center account

Identifiers Needed for Google Merchant Center:

- GTIN, MPN, and brand

- Essential for Shopify store owners who get their products from other retailers

- If selling own product, may not have these identifiers

Resolving the Issue:

- Update the Identifier Exists attribute in Google Merchant Center account

- Click on feed name, then Feed Rules

- Change Identifier Exists from true to false and set to no

- Apply changes or test changes before applying

- One-time setup to update Identifier Exists attribute in Google Merchant Center account

- Future updates and product sync automatically

- Check out other playlists for more information on setting up Google channel and marketing tactics

- Like and subscribe for more videos about Google Shopping and ranking on Google search for online stores.

GTIN / UPC codes: The Most Important Thing to Do Before Running Google Ads Smart Shopping

- Importance of having a prerequisite before running smart shopping

Main Points:

- Smart shopping is a powerful tool for e-commerce marketing

- Google's AI engine uses 70 million demographic and psychographic profiling factors to find potential buyers

- UPC codes (also known as GTIN codes) are necessary for every product in an e-commerce catalog

- Google catalogs products using UPC codes to identify consistencies between products

- New UPC codes should not be created if one already exists for a product

- Pro tip: choose the cheapest variable if there are multiple variations of a product

- Best practice is to have a unique UPC code for every product and variation

- UPC codes are available publicly and can be found through sites like instantupccodes.com and gs1.org

- Without a UPC or GTIN code, Google Merchant Center will not allow for effective smart shopping

- Investing time in obtaining UPC codes is necessary for successful smart shopping

- Overcoming this hurdle will pay off significantly in the long run

Turn 14 on Shopify - Manufacturer Part Number Quick Tip

Enhancing Product Displays with 14 App for Shopify

Are you looking for ways to improve your product displays on Shopify? Look no further than the 14 App! In this article, we'll show you how to use liquid code to add important information like manufacturer part numbers and special order comments to your product displays.


1. Get yourself a Shopify store

2. Have basic knowledge of themes and copy/paste skills

3. Access your product tags and add useful information like prop 65 warnings and special order notes

4. Access your liquid code and locate the product template

5. Add liquid code to display manufacturer part numbers

6. Preview and save your changes

7. Enjoy enhanced product displays that give shoppers all the information they need!

With the 14 App for Shopify, you can easily add important information to your product displays that will help shoppers make informed decisions. From manufacturer part numbers to special order comments, liquid code allows you to customize your displays to fit your specific needs. So why wait? Start enhancing your product displays today and watch your sales soar!

Connect Shopify to Google Merchant Center

- In this article, we will discuss how to integrate Shopify with Google Merchant Center.

- Johan Ish, CEO and founder of Discover My Business, shares his expertise on running Google ads for e-commerce and retail businesses.

- Two apps that are easy to use for Shopify integration with Google Merchant Center are Flexify and Fit for Google Shopping.

Steps for Shopify Integration:

1. Sign in to Merchant Center or create an account if needed.

2. Click on Apps in your Shopify store.

3. Install Flexify for free if you have less than a thousand SKUs.

4. Copy the product feed, including all variants, SEO title, and description.

5. Schedule feed generation to update daily at a recommended time of 1-2 AM.

6. Click Fetch Now to ensure that the product feed is accepted by Google.

7. Alternatively, use Fit for Google Shopping, which automatically populates all SKUs and syncs with Shopify.

8. Sync Shopify settings with notification email, default product title, and inventory policy.

9. Enter primary domain, currency, and Merchant Center ID in Google Shopping settings.

10. Verify website and connect with Merchant Center.

- Integrating Shopify with Google Merchant Center can be done through apps such as Flexify and Fit for Google Shopping.

- Ensure that all necessary information is included in the product feed and schedule feed generation at a recommended time.

- Alternatively, use Google Sheets for manual campaign management and keyword optimization.

- Follow the steps outlined in this article for a successful integration and increased visibility on Google Shopping.

How to get your Shopify Store to appear in Google! “X Products didn’t publish to Google” FIXED

- The article is about fixing an error in Shopify that prevents products from publishing to Google, Facebook, and Instagram.

Main Points:

- Dismissing the error message can cause products to not show up on Google.

- The error message can be found under the Sales Channels section in Shopify.

- Clicking on the Google sales channel and fixing the non-approved products can solve the issue.

- Assigning a product category can help with the approval process.

- It may take a few days for the changes to take effect on other platforms.

- Assigning categories to products can significantly increase website traffic and sales.

- It's essential to assign categories to all products in the Google sales channel in Shopify to ensure their approval and visibility on various platforms.

- The author learned this through trial and error and hopes to help others avoid the same mistake.

- The article provides a step-by-step guide on how to fix the error message and assign categories to products.

Set Up Your Shopify Product Feed using the Google Shopping App

- In this video, we will learn how to set up a product feed for Google Shopping using the Google Shopping App for Shopify stores.

- This method has helped generate sales and profits for many stores.

Setting up Google Merchant Center:

- The first step is to set up a Google Merchant Center account and add business information, shipping and returns information.

- Verify website and claim it.

- Watch videos on how to set up Google Merchant Center account on the free Google Shopping course.

- Ensure website compliance to avoid account bans.

Setting up Google Shopping App:

- Log in to Shopify dashboard and access the Google Shopping App.

- Use the Google channel by Shopify App to save money and simplify the process.

- Follow the checklist and confirm store information, payment method, refund policy, and contact information.

- Verify contact number and confirm product feed settings.

Optimizing Product Feed:

- Unhide the columns that require editing such as title, available to Google, Google product category, MPN, page title, and meta description.

- Craft an optimized title that describes the product and includes relevant keywords.

- Edit the description to make it clear and concise.

- Choose the most relevant Google product category and paste in the code.

- Add MPN if possible or use SKU.

- Use Edit Google Fields option to make further changes such as age, gender, color, material, and sizing details for apparel.

- Wait for product status to be approved for all products.

- Fix errors and disapprovals to ensure ads show up.

- Create Google Shopping campaigns using the free course as a guide.

- Setting up a product feed for Google Shopping is essential for generating sales and profits for Shopify stores.

- Using the Google Shopping App and the free course provided makes the process easy and efficient.

- Remember to optimize the product feed and fix any errors or disapprovals before creating campaigns.


Are you struggling to drive traffic to your website and make sales? Google Shopping Ads may be the solution you need. In this article, we will go through the step-by-step process of creating your very first Google Shopping Ads campaign with Shopify.

Here's what we'll cover:

1. Setting up a general Google account

2. Creating a Google Ads account

3. Registering your Google Merchant Center account

4. Setting up your Shopify product feed

5. Creating your first Google Shopping Ads campaign

Step 1: Setting up a General Google Account

- Click on create account to manage your business

- Enter your personal details and verify your phone number

- Opt-out of any marketing materials and agree to the terms

- Press not now for the business profile page creation

Step 2: Creating a Google Ads Account

- Sign into Google Ads and create a Google Ads account

- Enter your business name and website

- Fill in your credit card information and business address

- Go into the campaign that is created and pause it to avoid any charges to your account

Step 3: Registering Your Google Merchant Center Account

- Fill in your business name, country, and time zone

- Click on I want to sell on my website with Shopify

- Agree to the terms and verify your phone number

- Verify and claim your website by adding a meta tag to your theme liquid file

- Set up your shipping details

- Install the app Feed for Google Shopping on Shopify

Step 4: Setting Up Your Shopify Product Feed

- Login with Google Ads and link your Google Ads account to the app

- Create new conversions for your account

- Allow time for your products to be analyzed and approved by Google

- Link your Google Ads account to your Google Merchant Center account

- Activate your free listings and shopping ads

Step 5: Creating Your First Google Shopping Ads Campaign

- Create a new campaign without goals recommendations or guidance

- Select shopping and your Google Ads account

- Enter your campaign name and budget

- Choose your country and ad group name

- Add your products and set your bid per click

- Create your campaign

With these steps, your products should now be live on Google and you should start seeing results soon. Don't forget to track your conversions and adjust your bids accordingly. Good luck!

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