extended text ads

Google Ads Expanded Text Ads

Google Ads has phased out expanded text ads in favor of responsive search ads and dynamic search ads.

Details:

- Expanded text ads are no longer editable in ad campaigns.

- Responsive search ads and dynamic search ads are the new preferred ad types.

- Google Ads uses AI technology to create winning ads through testing different variations of headlines and descriptions.

- The phasing out of expanded text ads is exciting because it provides an even better tool for Google Ads users.

- It's easier for new users to create effective ads with responsive search ads and dynamic search ads.

- If you have questions or need help with Google Ads, reach out to Missoula SEO geek.

Google Ads' shift towards responsive search ads and dynamic search ads is a positive change for advertisers. With AI technology creating winning ads, users can focus on their business growth instead of creating and optimizing ads. For those who need assistance, Missoula SEO geek is available to help.

Goodbye Expanded Text Ads in Google Ads!?! What You Need to Know About Their Removal

Hey there, Benjamin from Loves Data here! In this article, we're going to talk about the changes coming to expanded text ads in Google Ads.

Google has announced that from the end of June 2022, creating expanded text ads in your campaigns will no longer be possible. Instead, you will only be able to create responsive search ads.

Main points:

1. Differences between expanded text ads and responsive search ads

- Expanded text ads consist of three headlines and two description lines that appear in the order they're written, while responsive search ads allow you to write up to 15 headlines and four descriptions that are automatically combined when people search for your keywords.

- Responsive search ads make use of Google's machine learning to create different versions of your ad that are tailored to different users.

2. How to create expanded text ads before the deadline

- You can create expanded text ads until the end of June 2022 by choosing the Use Expanded Text Ads Instead option when creating a new responsive search ad.

3. How to create a responsive search ad that mimics a text ad

- Using the Pinning option, you can pin headlines and descriptions to specific positions in your ad to create a responsive search ad that looks like a text ad.

4. How to review the performance of your ads

- To review the performance of your ads, compare metrics like click-through rate, conversions, and conversion rate between different ad types.

- Use top-performing combinations of headlines and descriptions to inform the creation of new ads.

As the deadline for creating expanded text ads approaches, it's important to understand the differences between expanded text ads and responsive search ads. By testing different ad types and reviewing their performance, you can optimize your campaigns for success.

Using Expanded Text Ads in AdWords - AdWords In Under Five Minutes

AdWords in Under Five Minutes: Introducing Expanded Text Ads

- Erika from Google AdWords team introduces the new type of text ad in AdWords

- Expanded text ads give more space for ad text and are designed for optimal performance on mobile devices

Key Differences of Expanded Text Ads:

- Two headline fields instead of one, each allowing up to 30 characters

- Two description lines merged into one field with 180 character limit

- Display URL shows domain of ads final URL and two new path fields can be added

Tips for Effective Expanded Text Ads:

- Use keywords and capitalize the first letter of each word in the ad

- Rethink ad messaging to make the most of the additional space, especially in the headline

- Ensure two headlines are easily scannable and make sense when read separately

- Take advantage of the new path fields to give customers a clear idea of where they'll go once they click on the ad

- Expanded text ads offer more space for ad text and improved mobile performance

- Advertisers should take advantage of the additional space and follow best practices for effective ads

- AdWords Help Center and social media channels offer more tips and expert support for expanded text ads.

The End Of Expanded Text Ads - What To do? (2022)

Hey, it's Matt from Tradesmen Digital Marketing, and in today's video, I want to talk about the changes Google has made to Expanded Text Ads and what it means for your advertising strategy.

Changes to Expanded Text Ads:

Google has gotten rid of Expanded Text Ads for the most part. While you can still pause and run them, you can no longer create or edit them inside your Google Ads account. As of June 30th, 2022, you will no longer be able to create or edit Expanded Text Ads.

Moving to Responsive Search Ads:

To adapt to these changes, you should start moving your Expanded Text Ads over to Responsive Search Ads if you haven't already. While this will take more time to create, the results are generally better than generic Expanded Text Ads.

What are Responsive Search Ads?

A Responsive Search Ad allows you to have 15 headlines and four descriptions, which Google will cycle through to find the best combination for the best results.

Tips for Creating Responsive Search Ads:

- Expect to spend a decent amount of time making these ads

- Have at least three Responsive Search Ads in each ad group

- Don't make everything from scratch - make three ads that are completely different, then tweak them for each ad group

- Fill out your final URL and display path

- Fill out all 15 headlines and four descriptions

In conclusion, Expanded Text Ads are going away, and Responsive Search Ads are the new thing inside Google Ads. To optimize your account, switch your ads over to Responsive Search Ads, and make sure you take the time to create them properly. If you have any questions or concerns, leave them in the comments below, and I'll be happy to answer them. Thanks for watching!

Responsive Search Ads vs Expanded Text Ads Best Practices

In this article, we will explore the difference between responsive search ads and expanded text ads in Google Ads. We will also discuss how to leverage both ad formats and provide our opinion on which one may work better for your business.

Expanded Text Ads:

- Pre-populates with existing ad copy from previous ads

- Allows for three headlines and two descriptions

- Should write ads with the understanding that not all content will show

- Put key information in the earliest parts of the ad

- Solid ad format that can yield great results

Responsive Search Ads:

- Automatically pulls in headlines and display URLs from existing ads

- Allows for multiple headlines and descriptions

- Uses AI and machine learning to find the best combination of headlines for better click-through rates

- Ad strength rating indicates how well optimized the ad is

- Feature to add headlines automatically is not recommended

Both expanded text ads and responsive search ads have their advantages and disadvantages. Expanded text ads provide a simple and solid ad format while responsive search ads use AI and machine learning to optimize for better click-through rates. However, the feature to add headlines automatically is not recommended and it is best to spend time thinking about your offerings and position in the market to write good text ads. Ultimately, it is up to your business to decide which ad format works best for your campaign.

Responsive Search Ads Google Ads [Update Your Ad Copy Now]

Responsive search ads are Google's preferred option for setting ad copies in Google Ads. By June 30, 2022, they will become the only option as Google will be removing the option for you to edit or add new expanded text ads. This means that split testing ad copies will only be possible with responsive search ads.

However, split testing can still be done with responsive search ads. In the last six months, the author has split tested different options across over 50 different Google Ads campaigns. The good news is that there is a way for you to split test your ad copies in Google Ads even with responsive search ads.

Expanded text ads have one URL, three headlines, two descriptions, and two display paths. On the other hand, responsive search ads can have up to 15 headlines and four descriptions, but the order in which they appear can vary. Google will automatically display different combinations of headlines and descriptions to find out which combination works best.

To set up responsive search ads, go to the campaigns tab, ad groups, and select the ad group you want to add the ad to. Then go to ads and extensions and click on the create ad button. From there, you can add your headlines and descriptions.

In conclusion, while the removal of expanded text ads may seem like a setback, split testing can still be done with responsive search ads. With the help of Google's built-in split testing, advertisers can still conduct important split tests on their ad copies and make informed decisions.