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Facebook Ad Formats and Specs

Published on: December 7 2022 by Paid Media Pros

Facebook is one of the largest social media platforms in the world, boasting over 2 billion monthly active users. As a result, it is a great platform for businesses to advertise their products and services. However, with so many users on the platform, it is important for businesses to understand the various ad formats and specifications available to them in order to effectively target their audience and achieve their advertising goals.

Ad Formats:

1. Image Ads: These ads consist of a single image and are great for promoting products or services.

2. Video Ads: These ads feature a video and are a great way to tell a story or showcase a product.

3. Carousel Ads: These ads allow businesses to showcase multiple images or videos in a single ad.

4. Collection Ads: These ads allow businesses to feature multiple products in a single ad.

5. Instant Experience Ads: These ads provide a full-screen experience for users and are great for showcasing products or services.

Ad Specifications:

1. Image Ads: Recommended image size is 1200 x 628 pixels. Image must be in either PNG or JPEG format.

2. Video Ads: Recommended video length is between 15 and 60 seconds. Recommended video size is 1280 x 720 pixels.

3. Carousel Ads: Recommended image size is 1080 x 1080 pixels. Each image in the carousel should have the same aspect ratio.

4. Collection Ads: Recommended image size is 1200 x 628 pixels for the cover image and 600 x 600 pixels for the product images.

5. Instant Experience Ads: Recommended image size is 1200 x 628 pixels. Recommended video length is between 15 and 60 seconds.

Understanding the various ad formats and specifications available on Facebook is crucial for businesses looking to advertise on the platform. By choosing the right ad format and adhering to the correct specifications, businesses can effectively target their audience and achieve their advertising goals.

Facebook Ad Formats and Specs

The Facebook Ads Platform: Exploring Different Ad Formats

The Facebook Ads platform offers a variety of ad formats to reach and engage your audience. However, many advertisers tend to stick to single image ads, which may not be the most effective approach. In this article, we'll explore the different ad formats available on Facebook and how you can start testing them in your account.

Ad Formats on Facebook:

1. Image Ads

- Can use a single image or multiple scrollable images or videos in a carousel

- Use primary text, headline, description, and call-to-action to accompany the image(s)

- Design recommendations: 1.91:1 ratio, 1080x1080 resolution, primary text up to 125 characters, headline up to 27 characters, and description up to 27 characters.

2. Video Ads

- Can use a single video or multiple videos in a carousel

- Use primary text, headline, description, and call-to-action to accompany the video(s)

- Design recommendations: 1:1 or 9:16 aspect ratio, minimum resolution of 720p, 15 seconds to 240 minutes in length, and aspect ratio of 4:5 to 9:16.

3. Carousel Ads

- Use two or more scrollable images or videos in a carousel

- Use primary text, headline, and call-to-action to accompany the carousel

- Design recommendations: 1:1 aspect ratio, 1080x1080 resolution, and minimum of two cards

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