Facebook Ads are Dead (Here's Why and What to Do)
Published on: November 22 2022 by LYFE Marketing
Facebook Ads are Dead (Here's Why and What to Do)
Table of Contents About Facebook Ads are Dead (Here's Why and What to Do)
| startTime | durationTime | text |
| 00:00:00 | 00:00:05 | let's all just take a moment of silence |
| 00:00:02 | 00:00:08 | for facebook because why facebook ads |
| 00:00:05 | 00:00:10 | are dead okay by dead i mean more |
| 00:00:08 | 00:00:11 | expensive fewer and fewer people are |
| 00:00:10 | 00:00:13 | using them and they're getting to a |
| 00:00:11 | 00:00:16 | point where it's extremely hard to make |
| 00:00:13 | 00:00:18 | them effective so dead so if you want to |
| 00:00:16 | 00:00:20 | know what you should be doing instead to |
| 00:00:18 | 00:00:21 | grow your business watch to the end of |
| 00:00:20 | 00:00:25 | this video |
| 00:00:25 | 00:00:29 | what's up everybody welcome back to the |
| 00:00:27 | 00:00:30 | channel i'm brandi with life marketing |
| 00:00:29 | 00:00:32 | the digital marketing agency with a |
| 00:00:30 | 00:00:34 | mission to help small businesses grow |
| 00:00:32 | 00:00:36 | super quick go ahead and like this video |
| 00:00:34 | 00:00:38 | subscribe to the channel and hit that |
| 00:00:36 | 00:00:40 | notification bell so that you don't miss |
| 00:00:38 | 00:00:42 | out on any of the business growing |
| 00:00:40 | 00:00:44 | videos that we put out every single week |
| 00:00:42 | 00:00:46 | okay so some of you may be watching this |
| 00:00:44 | 00:00:49 | like wait what's going on with facebook |
| 00:00:46 | 00:00:51 | so i'm gonna recap what has happened to |
| 00:00:49 | 00:00:53 | facebook there were a few things that |
| 00:00:51 | 00:00:55 | happened all at once the first being |
| 00:00:53 | 00:00:58 | that they started facing public and |
| 00:00:55 | 00:01:00 | legal backlash regarding the privacy of |
| 00:00:58 | 00:01:02 | their users facebook could tell so many |
| 00:01:00 | 00:01:04 | things about its users because it |
| 00:01:02 | 00:01:06 | tracked everything they did for example |
| 00:01:04 | 00:01:08 | with location tracking unless you |
| 00:01:06 | 00:01:10 | dictated otherwise facebook could have |
| 00:01:08 | 00:01:13 | access to track where your phone is aka |
| 00:01:10 | 00:01:15 | where you are when you're using the app |
| 00:01:13 | 00:01:17 | or at all times whether the app is open |
| 00:01:15 | 00:01:19 | or not so if you went into a target |
| 00:01:17 | 00:01:21 | today you might start seeing target ads |
| 00:01:19 | 00:01:23 | for different products on facebook that |
| 00:01:21 | 00:01:24 | night or if it could tell you have been |
| 00:01:23 | 00:01:26 | in a cell phone store for a few hours |
| 00:01:24 | 00:01:28 | you might start seeing ads for cute cell |
| 00:01:26 | 00:01:30 | phone cases now some of you may be |
| 00:01:28 | 00:01:32 | thinking okay but that's only if you set |
| 00:01:30 | 00:01:34 | your settings to allow that right well |
| 00:01:32 | 00:01:36 | for a long time most people didn't |
| 00:01:34 | 00:01:38 | really check to see how their settings |
| 00:01:36 | 00:01:40 | were set up from app to app they just |
| 00:01:38 | 00:01:42 | agree to terms without reading them |
| 00:01:40 | 00:01:44 | whenever they downloaded a new app it |
| 00:01:42 | 00:01:46 | hasn't been until recently with facebook |
| 00:01:44 | 00:01:48 | in so much hot water over the last few |
| 00:01:46 | 00:01:50 | years that i think the general public is |
| 00:01:48 | 00:01:52 | starting to question whether they want |
| 00:01:50 | 00:01:55 | to be tracked so much or not and then |
| 00:01:52 | 00:01:57 | the apple ios 14 update hit the most |
| 00:01:55 | 00:01:59 | important thing you need to know about |
| 00:01:57 | 00:02:00 | this update was that for apple users |
| 00:01:59 | 00:02:03 | they started getting these prompt |
| 00:02:00 | 00:02:05 | notifications that asked them do you |
| 00:02:03 | 00:02:07 | want this app to track you across apps |
| 00:02:05 | 00:02:09 | and other websites or not now even |
| 00:02:07 | 00:02:11 | though users have always had the option |
| 00:02:09 | 00:02:13 | to opt out of being tracked they've |
| 00:02:11 | 00:02:15 | never been presented with this question |
| 00:02:13 | 00:02:17 | directly in a mandatory prompt that you |
| 00:02:15 | 00:02:19 | have to answer that pops up on their |
| 00:02:17 | 00:02:21 | screen it's always just been an option |
| 00:02:19 | 00:02:23 | buried in settings that facebook |
| 00:02:21 | 00:02:26 | intentionally did not draw attention to |
| 00:02:23 | 00:02:27 | so now you've got all these people |
| 00:02:26 | 00:02:31 | opting out of being tracked across other |
| 00:02:27 | 00:02:33 | websites upwards of 96 to be exact so |
| 00:02:31 | 00:02:36 | what does this mean this means that if |
| 00:02:33 | 00:02:38 | you click on an ad on facebook facebook |
| 00:02:36 | 00:02:40 | can still see that you clicked the ad |
| 00:02:38 | 00:02:43 | but it can't see what you do after that |
| 00:02:40 | 00:02:45 | once you leave its platform if you've |
| 00:02:43 | 00:02:47 | opted out of being tracked that way so |
| 00:02:45 | 00:02:49 | it can't see if you made a purchase or |
| 00:02:47 | 00:02:51 | if you bounced and exited the site |
| 00:02:49 | 00:02:53 | immediately now this was a huge hit not |
| 00:02:51 | 00:02:55 | just for facebook but for its |
| 00:02:53 | 00:02:57 | advertisers small business owners like |
| 00:02:55 | 00:03:00 | you who watch our channel every day were |
| 00:02:57 | 00:03:02 | experiencing firsthand the loss of |
| 00:03:00 | 00:03:04 | tracking abilities because for example |
| 00:03:02 | 00:03:06 | if we wanted to take all of the people |
| 00:03:04 | 00:03:08 | who clicked from facebook to our website |
| 00:03:06 | 00:03:09 | and made a purchase make a lookalike |
| 00:03:08 | 00:03:11 | audience of those people that's not |
| 00:03:09 | 00:03:14 | really as effective anymore that used to |
| 00:03:11 | 00:03:16 | be a killer money making strategy that |
| 00:03:14 | 00:03:18 | can't really be utilized now because of |
| 00:03:16 | 00:03:20 | how many people are opting out of being |
| 00:03:18 | 00:03:22 | tracked another example is that you may |
| 00:03:20 | 00:03:25 | be looking in your facebook ads manager |
| 00:03:22 | 00:03:27 | and it's not showing accurate numbers as |
| 00:03:25 | 00:03:29 | to how many purchases you made or the |
| 00:03:27 | 00:03:31 | conversion value of how much you made |
| 00:03:29 | 00:03:34 | from facebook ads because they don't |
| 00:03:31 | 00:03:35 | know they can't tell if one of your |
| 00:03:34 | 00:03:38 | customers has opted out of being tracked |
| 00:03:35 | 00:03:40 | across other websites what's more is |
| 00:03:38 | 00:03:42 | that in january of this year facebook |
| 00:03:40 | 00:03:44 | had to delete thousands of detailed |
| 00:03:42 | 00:03:46 | targeting options that relate to topics |
| 00:03:44 | 00:03:49 | people may perceive as sensitive such as |
| 00:03:46 | 00:03:51 | options referencing causes organizations |
| 00:03:49 | 00:03:53 | or public figures that relate to health |
| 00:03:51 | 00:03:56 | race or ethnicity politikal affiliation |
| 00:03:53 | 00:03:58 | religion or sexual orientation so you |
| 00:03:56 | 00:04:00 | may have had a really successful ad |
| 00:03:58 | 00:04:02 | campaign last year that was successful |
| 00:04:00 | 00:04:04 | because of those niche targeting options |
| 00:04:02 | 00:04:06 | and now those same targeting options are |
| 00:04:04 | 00:04:08 | not available anymore so you can see how |
| 00:04:06 | 00:04:10 | everything compiled has started to leave |
| 00:04:08 | 00:04:11 | advertisers struggling to figure out |
| 00:04:10 | 00:04:14 | what they're supposed to do with the |
| 00:04:11 | 00:04:15 | remaining capabilities of facebook ads |
| 00:04:14 | 00:04:17 | now what i've mentioned so far about |
| 00:04:15 | 00:04:19 | facebook tracking you into target or |
| 00:04:17 | 00:04:21 | seeing if you made a purchase from a |
| 00:04:19 | 00:04:23 | facebook ad you clicked on are two very |
| 00:04:21 | 00:04:25 | light basic examples of how facebook |
| 00:04:23 | 00:04:28 | tracked everything you did and used that |
| 00:04:25 | 00:04:30 | information to its advantage the reality |
| 00:04:28 | 00:04:32 | is facebook was able to predict your |
| 00:04:30 | 00:04:34 | future behavior and buying decisions |
| 00:04:32 | 00:04:36 | because of how much data they had on you |
| 00:04:34 | 00:04:37 | i've heard some speculate that facebook |
| 00:04:36 | 00:04:39 | could tell when you and your partner |
| 00:04:37 | 00:04:41 | were thinking about having a baby for |
| 00:04:39 | 00:04:43 | example because that's the level of |
| 00:04:41 | 00:04:45 | psychological profiling we're toking |
| 00:04:43 | 00:04:47 | about you have to remember that data |
| 00:04:45 | 00:04:49 | adds up it's not about facebook just |
| 00:04:47 | 00:04:51 | knowing your age or your location it's |
| 00:04:49 | 00:04:53 | about them knowing absolutely everything |
| 00:04:51 | 00:04:56 | about you including everywhere you have |
| 00:04:53 | 00:04:59 | scrolled or clicked or physically walked |
| 00:04:56 | 00:05:00 | into every moment of every day so much |
| 00:04:59 | 00:05:03 | so that they can predict your future |
| 00:05:00 | 00:05:05 | thought patterns that lead to behaviors |
| 00:05:03 | 00:05:07 | so beyond the general public starting to |
| 00:05:05 | 00:05:10 | take their privacy into their own hands |
| 00:05:07 | 00:05:13 | facebook simultaneously started facing |
| 00:05:10 | 00:05:15 | huge lawsuits for mishandling its users |
| 00:05:13 | 00:05:17 | data and it falling into the hands of |
| 00:05:15 | 00:05:19 | other companies like cambridge analytika |
| 00:05:17 | 00:05:22 | for example where personal data from |
| 00:05:19 | 00:05:25 | over 87 million facebook users have been |
| 00:05:22 | 00:05:27 | improperly obtained by a politikal data |
| 00:05:25 | 00:05:29 | analytiks firm cambridge analytika smith |
| 00:05:27 | 00:05:31 | versus facebook was about whether |
| 00:05:29 | 00:05:34 | facebook's tracking of users visits to |
| 00:05:31 | 00:05:36 | medical websites violates california and |
| 00:05:34 | 00:05:38 | federal privacy laws and y'all this |
| 00:05:36 | 00:05:40 | doesn't even scratch the surface these |
| 00:05:38 | 00:05:42 | are just a couple quick examples so you |
| 00:05:40 | 00:05:45 | have that pot of hot water facebook has |
| 00:05:42 | 00:05:47 | been in with its data privacy lawsuits |
| 00:05:45 | 00:05:48 | then you have all these other things |
| 00:05:47 | 00:05:51 | going on like the federal trade |
| 00:05:48 | 00:05:53 | commission suing facebook again alleging |
| 00:05:51 | 00:05:55 | that it's a monopoly that has violated |
| 00:05:53 | 00:05:57 | federal antitrust rules you've got |
| 00:05:55 | 00:05:59 | whistleblowers like frances haugen |
| 00:05:57 | 00:06:01 | starting to come forth saying things |
| 00:05:59 | 00:06:04 | like facebook over and over again has |
| 00:06:01 | 00:06:06 | shown it chooses profit over safety her |
| 00:06:04 | 00:06:08 | findings that she shared included that |
| 00:06:06 | 00:06:11 | facebook knew instagram was worsening |
| 00:06:08 | 00:06:13 | body image issues among teenagers and |
| 00:06:11 | 00:06:15 | that it had a two-tier justike system |
| 00:06:13 | 00:06:17 | one artikle said while facebook has |
| 00:06:15 | 00:06:19 | publicized its work to combat |
| 00:06:17 | 00:06:21 | misinformation and violent extremism |
| 00:06:19 | 00:06:23 | relating to the 2020 election and |
| 00:06:21 | 00:06:26 | insurrection ms halligan's documents |
| 00:06:23 | 00:06:28 | told a different story one cover letter |
| 00:06:26 | 00:06:30 | read in reality facebook knew its |
| 00:06:28 | 00:06:32 | algorithms and platforms promoted this |
| 00:06:30 | 00:06:35 | type of harmful content and it failed to |
| 00:06:32 | 00:06:38 | deploy internally recommended or lasting |
| 00:06:35 | 00:06:40 | countermeasures then late last year the |
| 00:06:38 | 00:06:42 | parent company facebook rebranded to |
| 00:06:40 | 00:06:44 | meta and received a little bit of |
| 00:06:42 | 00:06:46 | skeptikism and backlash because people |
| 00:06:44 | 00:06:47 | felt like they were just trying to sweep |
| 00:06:46 | 00:06:51 | everything under the rug with this |
| 00:06:47 | 00:06:52 | conveniently timed name change so i mean |
| 00:06:51 | 00:06:55 | wow you hear all this kind of stuff and |
| 00:06:52 | 00:06:56 | you think why is anyone on facebook |
| 00:06:55 | 00:06:59 | because this is the bad press that's |
| 00:06:56 | 00:07:02 | been piling on for years now but |
| 00:06:59 | 00:07:04 | facebook still has 2.9 billion monthly |
| 00:07:02 | 00:07:06 | active users still making it the largest |
| 00:07:04 | 00:07:08 | social media site worldwide so despite |
| 00:07:06 | 00:07:10 | everything people are still using the |
| 00:07:08 | 00:07:12 | app in their everyday lives they're just |
| 00:07:10 | 00:07:15 | not as trackable and therefore facebook |
| 00:07:12 | 00:07:17 | ads are not as valuable to advertisers |
| 00:07:15 | 00:07:18 | and small business owners as they once |
| 00:07:17 | 00:07:20 | were all right so now that you're up to |
| 00:07:18 | 00:07:22 | speed on what has been going on with |
| 00:07:20 | 00:07:24 | facebook i want to tok about what steps |
| 00:07:22 | 00:07:26 | you can take to keep your business |
| 00:07:24 | 00:07:28 | growing but first here is a quick |
| 00:07:26 | 00:07:30 | message from morgan on our new monthly |
| 00:07:28 | 00:07:32 | coaching program hello we just helped a |
| 00:07:30 | 00:07:34 | small business make over 1.5 million |
| 00:07:32 | 00:07:36 | dollars through facebook advertising |
| 00:07:34 | 00:07:38 | after managing millions of dollars of ad |
| 00:07:36 | 00:07:40 | spend for thousands of small businesses |
| 00:07:38 | 00:07:41 | and creating thousands of social posts |
| 00:07:40 | 00:07:43 | to help businesses connect with their |
| 00:07:41 | 00:07:44 | customers we know how to get results and |
| 00:07:43 | 00:07:46 | we want to help small businesses get |
| 00:07:44 | 00:07:48 | results too so we've decided to give |
| 00:07:46 | 00:07:50 | away our knowledge learning experiences |
| 00:07:48 | 00:07:52 | resources tools and feedback to help you |
| 00:07:50 | 00:07:54 | achieve results for your digital |
| 00:07:52 | 00:07:56 | marketing efforts if you want to learn |
| 00:07:54 | 00:07:57 | the blueprint for success the best |
| 00:07:56 | 00:07:58 | practikes from some of the fastest |
| 00:07:57 | 00:08:00 | growing companies in the world get |
| 00:07:58 | 00:08:02 | access to all the tools you'll need and |
| 00:08:00 | 00:08:04 | get live expert guidance from yours |
| 00:08:02 | 00:08:06 | truly stop what you're doing and sign up |
| 00:08:04 | 00:08:07 | for our coaching program today all right |
| 00:08:06 | 00:08:09 | here are three things you can do to |
| 00:08:07 | 00:08:12 | continue growing your business number |
| 00:08:09 | 00:08:12 | one leverage facebook but in a different |
| 00:08:12 | 00:08:15 | way |
| 00:08:12 | 00:08:18 | wait hold up continue using facebook did |
| 00:08:15 | 00:08:20 | i just say that i did but hear me out a |
| 00:08:18 | 00:08:22 | lot of small business owners have |
| 00:08:20 | 00:08:24 | invested so much time and money into |
| 00:08:22 | 00:08:26 | their facebook marketing over the years |
| 00:08:24 | 00:08:28 | building up thousands and thousands of |
| 00:08:26 | 00:08:31 | page likes fostering an engaging |
| 00:08:28 | 00:08:33 | community and so on they're not ready to |
| 00:08:31 | 00:08:35 | just call it quits or throw in the towel |
| 00:08:33 | 00:08:38 | on facebook yet if that sounds like you |
| 00:08:35 | 00:08:40 | i've got some resources for you |
| 00:08:38 | 00:08:41 | and a glimpse of hope in this video i |
| 00:08:40 | 00:08:44 | show you how to rethink your facebook |
| 00:08:41 | 00:08:46 | advertising funnel to leverage facebook |
| 00:08:44 | 00:08:49 | oriented ad campaigns that don't drive |
| 00:08:46 | 00:08:50 | traffic away from the facebook platform |
| 00:08:49 | 00:08:52 | because remember facebook can still |
| 00:08:50 | 00:08:54 | track everything that happens on its |
| 00:08:52 | 00:08:57 | platform it just can't track users |
| 00:08:54 | 00:08:59 | across other websites and apps so that |
| 00:08:57 | 00:09:01 | video shows you how to restructure your |
| 00:08:59 | 00:09:03 | facebook ads to keep people on the |
| 00:09:01 | 00:09:05 | platform while still moving them down |
| 00:09:03 | 00:09:08 | your sales funnel plus it's worth noting |
| 00:09:05 | 00:09:09 | that there are other organic strategies |
| 00:09:08 | 00:09:11 | outside of just paid facebook |
| 00:09:09 | 00:09:14 | advertisements for instance facebook |
| 00:09:11 | 00:09:16 | reels have really been taking off or |
| 00:09:14 | 00:09:19 | with facebook events for example anybody |
| 00:09:16 | 00:09:21 | can send 500 direct invites to their |
| 00:09:19 | 00:09:23 | friends on facebook prompting them to |
| 00:09:21 | 00:09:26 | rsvp to your event which can lead to |
| 00:09:23 | 00:09:27 | massive direct organic reach so if |
| 00:09:26 | 00:09:29 | you're still wanting to make facebook |
| 00:09:27 | 00:09:30 | work check out those three videos i will |
| 00:09:29 | 00:09:33 | link them in the description to get you |
| 00:09:30 | 00:09:35 | started if however you are done with |
| 00:09:33 | 00:09:37 | facebook and you are looking at me like |
| 00:09:35 | 00:09:39 | don't worry i've got two other options |
| 00:09:37 | 00:09:42 | for you number two is to check out other |
| 00:09:39 | 00:09:43 | advertising platforms while facebook has |
| 00:09:42 | 00:09:46 | been under all this scrutiny and |
| 00:09:43 | 00:09:47 | distress other advertising platforms |
| 00:09:46 | 00:09:50 | have been rising something i |
| 00:09:47 | 00:09:51 | specifically address in this video so do |
| 00:09:50 | 00:09:53 | some research to figure out which |
| 00:09:51 | 00:09:55 | platform holds the majority of your |
| 00:09:53 | 00:09:57 | target audience specifically and start |
| 00:09:55 | 00:09:59 | testing out some ad campaigns on that |
| 00:09:57 | 00:10:01 | platform at life marketing we have |
| 00:09:59 | 00:10:02 | always said the newer the platform |
| 00:10:01 | 00:10:04 | generally the cheaper the ads and the |
| 00:10:02 | 00:10:06 | better the results so if you're pulling |
| 00:10:04 | 00:10:08 | the plug on facebook reallocate that |
| 00:10:06 | 00:10:10 | budget to a different platform that has |
| 00:10:08 | 00:10:12 | a sizable percentage of your target |
| 00:10:10 | 00:10:14 | market on there and number three take |
| 00:10:12 | 00:10:15 | whatever leads you did collect from |
| 00:10:14 | 00:10:17 | facebook over the years and make the |
| 00:10:15 | 00:10:19 | most of them with an effective email |
| 00:10:17 | 00:10:21 | marketing campaign don't just let all of |
| 00:10:19 | 00:10:23 | your facebook efforts go to waste you |
| 00:10:21 | 00:10:25 | can still leverage any lead information |
| 00:10:23 | 00:10:27 | you collected by funneling them into a |
| 00:10:25 | 00:10:29 | strategic email marketing campaign |
| 00:10:27 | 00:10:31 | something i help you get started with |
| 00:10:29 | 00:10:33 | here or you can upload them to the new |
| 00:10:31 | 00:10:35 | advertising platform you're testing out |
| 00:10:33 | 00:10:37 | to start with some existing data instead |
| 00:10:35 | 00:10:39 | of from scratch the beauty of an email |
| 00:10:37 | 00:10:41 | list is that you own it because the |
| 00:10:39 | 00:10:43 | customers on it have opted in to receive |
| 00:10:41 | 00:10:46 | information from you so you can follow |
| 00:10:43 | 00:10:47 | up with them outside of facebook to move |
| 00:10:46 | 00:10:50 | them down your sales funnel and if |
| 00:10:47 | 00:10:51 | you're thinking crap i didn't really get |
| 00:10:50 | 00:10:53 | a lot of emails from my facebook |
| 00:10:51 | 00:10:55 | followers i just drove them to my |
| 00:10:53 | 00:10:57 | website as much as i could you can still |
| 00:10:55 | 00:10:59 | run a facebook lead generation campaign |
| 00:10:57 | 00:11:02 | targeted towards a custom audience of |
| 00:10:59 | 00:11:03 | your page likes and engagement to see if |
| 00:11:02 | 00:11:06 | there are any you can collect before you |
| 00:11:03 | 00:11:08 | call it quits on facebook ads so with |
| 00:11:06 | 00:11:10 | all that information what are your |
| 00:11:08 | 00:11:11 | thoughts on facebook ads are you still |
| 00:11:10 | 00:11:14 | going to give it a shot with a facebook |
| 00:11:11 | 00:11:15 | oriented advertising funnel or are you |
| 00:11:14 | 00:11:17 | going to try some of the other options i |
| 00:11:15 | 00:11:19 | mentioned today let me know down in the |
| 00:11:17 | 00:11:21 | comments otherwise don't forget to like |
| 00:11:19 | 00:11:23 | subscribe and hit the notification bell |
| 00:11:21 | 00:11:25 | before you go to watch the other videos |
| 00:11:23 | 00:11:28 | i mentioned today and i will see you in |
| 00:11:25 | 00:11:28 | the next episode |
Read More
- How to Promote Your Amazon Shop
- Snapchat for Business: How to Use it to Promote Your Brand
- New! Performance Max Campaigns on Google Ads
- B2C vs B2B Marketing: 4 Key Differences Marketers Should Know
- Facebook Reels Monetization: How to Get Started
- RIP Facebook Lookalike Audiences: Why It's Happening & How To Fix It
- How to Sell on Facebook Marketplace (For Businesses)
- New Facebook Messaging Tools From Meta
- Reels For Business: How to Use it to Grow Your Business
- 5 Simple Steps to Make Social Media Videos for Businesses
