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Published on: January 27 2023 by pipiads

Facebook Ads Tutorial 2022 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)

what's up, guys, jordan here, and today we're going through how to start facebook ads now. our last video got over one million views, but facebook have changed a thing or two. so today i'm bringing you right back up to speed the a to z of how to launch your first ever facebook ad. but before we get into it, make sure you're subscribed, with your notification belt turned on. let's get started with this video. okay? so before we jump onto the mac, i want to announce a competition. for every 100 people that comment on this video, i'm going to be giving someone completely free access to the learnads pro facebook ad training course and we're going to announce that every 100 comments. now, to enter, you need to comment down below with your goals for advertising on facebook. so let's say: enter that competition and let's jump straight into this training. okay, let's jump straight into this facebook ads training, starting off with some numbers now. there are 1.7 billion daily active users on the facebook platform and around 80 of the internet have a facebook profile. so this is a colossal opportunity for business owners to get themselves in the hands of their ideal customers, and that's reflected in the ad revenue from facebook. there were 17 billion dollars spent on facebook ads in q1 alone in 2020, and more than 80 million businesses already have a facebook business page. and that's because the average cost per click on facebook, which is the cost to get somebody to visit your website, is 1.72 cents, although that average actually sounds pretty high to me based on the results we get in our marketing agency, and so by the end of this video, i'm pretty sure your cost per click will be a lot less than that. now, the cpm, which is the cost to reach 1 000 people- so 1 000 people in your target audience- is around 7.34 on facebook, which makes facebook one of the most cost-effective ad platforms in the world right now, which is probably why 86 of us marketers already use facebook ads as part of their marketing strategy. so how does it all work? well, here's an overview of the facebook advertising platform. this is the structure of the platform, and we'll break down each of these components individually. but at the top of this, we have the facebook business suite, which is formerly known as the facebook business manager, and this is where we manage our business account. we didn't have ads manager, so this is the host of all of our ad accounts, and within ads manager, we can have multiple ad accounts. so this is where we actually manage our ads. for example, if you own multiple businesses, you may have multiple ad accounts because you want one ad account for one business. you don't want to be managing ads for multiple businesses on one ad account. equally, if you have an advertising agency, you'll want to have multiple ad accounts for each of your clients. underneath an ad account, we have an ad campaign and this is the type of advert we're actually running. we then have an ad set, which is our target audience, and finally we have our ad- creative okay, the advert itself, the visuals. you'll notike that ad campaign, ad set and advert are all grouped up on this diagram, and that's because they are the three core components that make up a facebook ad. let's jump into that a little bit further. so we have campaigns at the top, which is where we select our objective. what are we trying to achieve from our ads? do we want to drive traffic through to our website or do we want engagement on a post? we select that at a campaign stage. we then have our ad sets and this is where we select our target audience- who we are actually trying to reach, and then, finally, we have our ads themselves, the creative or the visuals. what we see on the facebook news feed. this could be a video, this could be an image and, of course, your ad copy as well, which is your text for the ad. now, you won't always have one campaign with one ad set and one ad within that. as an advertiser, you'll want to test out multiple variables, different audiences and different ad creatives as well, and this diagram represents that. so let's say, for example, we have one campaign and this is a traffic campaign. we're driving traffic through to our website and we are a dog treat company and we want to test out two different audiences. so we have ad set one and ad set two. ad set one is targeting an interest- dog lovers. ad set two could be targeting dog owners, for example, and within those two ad sets, we have two different ads we're testing out as well. so we have add one and add two. add one could be a video showing somebody giving their dog this treat, and two could be an image of a dog eating a treat or a very happy looking dog. so actually, what we have here with this diagram is one ad campaign which is testing out two different ads to two different audiences, and the reason we do testing is to make sure that we are getting the highest return on ad spend possible. just because we think that an audience and an ad is going to work well doesn't mean it actually will convert when we publish that advert, and so we have to do a lot of testing to find winning facebook ad campaigns. so that's an overview of a facebook ad and the business suite structure. let's jump straight into the platform right now so you can see this in practike now. to create a business manager or suite account, go over to businessfacebookcom- and this is not to be confused with a facebook business page. by the way, you need a page for your business already, so if you don't have a facebook page for your business, go and create one first of all. so once you're on businessfacebookcom, go on the top right corner and hit create account, and this is where we can enter the details for our business manager. so enter your business name, your name and then your business email address. hit submit. you'll be prompted to enter a url, and you can enter your website url or just paste the link for your business page on facebook. i can't do that right now because we already have an account created now. once your account is created, you'll be brought straight through to the facebook business suite and that will look just like this. now, the first thing we'll notike is we have a large overview on the business suite home page, which allows us to look at all of the data from our facebook business page. we can look at updates, we can look at recent posts, we can have a look at some insights as well. so this is really useful information all consolidated in one easy to read place. the first thing we need to do is actually set up this business manager properly. so go over to the left hand side and go more tools- i'll just zoom in so you can see this, just in case- and then we're going to go over to business settings and we're going to set up our account. so we're ready to launch our first ad now. on the left hand side here we have our navigation bar and on the right we have our actionable area. we're going to start off with users and people. now this is where we can add other people onto our business manager. so, for example, if we have employees and we want them to launch our ads for us or analyze the data, we can hit the blue add button here and we can add somebody with employee access or full admin access as well. so if we want them to have full rights over the account, all we simply need to do is enter their email address. hit next and we will send an invite through to their inbox and they'll be able to accept that and have access to everything within our business manager. we want to make sure that we are on here as well. we then have partners now. for example, if you want to work with a digital marketing agency and they already have another business manager account already set up, you can add them. so invite them to have access to yours by entering their business id. i'll show.

NEW Facebook Ads Tutorial for Beginners in 2022 – FULL FREE COURSE

On-screen right now, I'll teach you how to step-by-step set up a solid Facebook ads from scratch, and, when we do this correctly, it'll mean a new ongoing stream of revenue for you and your business. Buthow am I so sure that Facebook Ads still works? If you just take a look right now on-screen, if I go to the Facebook Report- Third Quarter 2021 Results and yearly financial results, they're still seeing year on year growth on their active user base and advertising revenue. so, taking a quick look at the ad revenue right here, you can see that there is tremendous year-on-year growth and there's no sign of slowing down yet. and there are almost 2 billion active users every day that we can still reach- and, let's not forget, this also includes instagram. so this is the reason why myself and the team are spending tens of thousands of dollars every month on facebook and instagram ads across our businesses, with a pretty decent return to this day, although lots has changed with the facebook ads since my days working as a digital marketing manager in the corporate world. so let's go ahead and get stuck into the tutorial, see what's different and see how we can still set up great facebook ads. and, by the way, drop a like and subscribe if you find today's video useful, it's always appreciated. so the absolute very first thing you want to do, if you don't already have an account, is head onto the url businessfacebookcom, and then you want to create a new business account. first you need to log into your facebook account and then create a new business account. so once you have that done, you're going to head on to facebook business manager. this is a fresh account so we can follow along here, and this is your ads manager account and we want to familiarize ourselves with how to navigate this interface. so firstly, we have the campaign section. so the campaign section and the campaign view is where we get an overview of everything that's happening, all the ads that we're going to set up. then the ad sets is the ads, the ads underneath the campaign, and then finally, you have the ads itself underneath ad sets. so it sort of trickles down and we have a flow on effect from campaigns to ad sets to ads. the campaign structure is very important and i'll mention more about that in a moment. we also have the column section and this is very important in analyzing our ads, our performance and getting more detail from all our campaigns. then we also have the breakdown effect. so this breakdown column is essentially giving you again more detail about the ads and more efficiently viewing our data. so data is very important when it comes to facebook ads. and then, finally, you have reports, where you can generate reports and customer reports, and then, in this section here, once we create ads, you'll start to familiarize yourself with the data fields, and this is where you're going to see all the ad names, the delivery types, the bid strategy, the budget and all the other statistiks that we need to know when it comes to facebook ads. now, just before we create an ad together. the second thing you want to do is competitor research, and we want to run some competitor research because we want to understand what a good ad looks like in your business and find out some competitors and what they're doing in with their ads. so one of my favorite tools is the facebook ad library, and it's literally that it's a library of ads that we can see. you can reach this page on facebookcom: forward slash ads, forward slash library. but taking a look here, you can set- let's set- this to all so it's a global, and then we can start to find and click all ads and then we can start to find examples of great ads. let's just say we're running ads for phone cases, an iphone case, so all we need to do here is type in iphone cases and then click enter and then we can start to see different ads for phone cases, iphone cases specifically. and now the best way to do this is to find competitor brands, brainstorm competitor brands within your niche and find them directly in the facebook ad library. so this is a great way, initially just to use generic terms like iphone cases to find very generic ads. they may or may not be performing well, but it gives you a few ideas of what is and maybe isn't working well and some ideas for creative and and ad copy and all of that good stuff. but the best way to do this is, again, to find your competitors. so in this case, let's type in pure cases. i think it was the first- yep, it's this one here, i believe. so i know this is a great iphone case brand and so we can directly look at their ads and see what they're doing well, and a great way to find out the ads that are working for them. even though we can't exactly see all the data and all the performance data we i usually like to scroll all the way down, uh, to their oldest ads, because if their oldest ads are still running, it's usually a good indicator that those ads are performing well for them. so their oldest ads are in august 2021, and so i like to take a look and click, see our details and just take a overall look at what they're doing. you know where, where the ad directs to and what the landing page looks like. so, again, this is a great way, uh, looking at competitor competitors and getting a good idea of your ads. i think this is one of the best ways to start, especially if you're new to facebook ads or you're still a beginner. it's to do competitor research and just get some ideas from there. the second tool i want to mention, before we jump in, actually create some ads, is a new tool actually called um: campaign ideas generator. now, this is a tool that you can reach at facebookcom: forward slash business, forward slash campaign ideas generator. by the way, i'll leave all the links down below just so it's easier for you all to access, but with this tool- this is a relatively new tool- to get campaign ideas, you know. if you don't know what type of campaigns to run, this is a great way to start. it is very generic, though. just be wary of that. so all you need to do is say: i have a pick, your niche. let's say you're in consumer goods. let's just say: and then i would like like campaign suggestions for you know a specific event or a specific time in the year- let's just say easter in this case- and get campaign ideas, and what facebook will do is it'll troll through all its campaign data and give you suggestions for some campaign ideas. it will even give you ready to go ads so you can start to see, hey, what might work. well, you can also download the jpegs and images and start using them as creative. don't recommend that, though. you want to create your own creative and images, so just be wary of that. but again, it's just a good place to start, because i know a lot of people they're unsure of where to start when it comes to facebook ads and can be pretty overwhelming. so those are the two tools that i recommend that are directly from facebook themselves. now, moving on to actually creating the ad itself, let's jump back into our ads manager- so this is a brand new ads manager- and let's create an ad together. the very first thing you want to do is click on the big green button, click create and, depending on if you have a new ad account, you may get this warning message as well. nothing to be worried about. you can go complete your account setup later on. but now first thing you want to do is create a campaign objective, depending on your goal. you may want to go with any one of these, really depending on what you're selling and what your objective is, but in any case, probably the most two common objectives right here is, of course, conversions, traffic and engagement. i'm going to go set up a conversions ad just so we can push sales, but this is very broad. it really does depend on what type of business you are running and if you have,

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How To Create Facebook Ads For Beginners (COMPLETE GUIDE) | Facebook Ads Tutorial 2023

ladies and gentlemen, you truly are in for a treat today, because, for some of you guys, you're coming into this video with zero facebook ad experience. for some of you guys, you might be coming in with, you know, a moderate or intermediate level of knowledge when it comes to facebook ads. so, whatever stage you are at, i will take you from that the full-blown expert by the end of today's video. in fact, i've even gone ahead and broken everything down into timestamps below, so if you want to skip to a certain section, you can go ahead and do that. just make sure you stay around until the end of the video, because i'm doing a massive, massive, massive giveaway you will not want to miss. and, on that note, let's get into today's training. so, ladies and gentlemen, facebook ads master class, step-by-step 2022. here is what we will cover. why advertise on facebook? all assets you're going to need to basically start advertising, how to set up your facebook page, how to set up your business manager, how to create your first campaign, how to define your budget, how to value results, as well as how to optimize your campaigns. so why advertise on facebook? well, it's pretty simple. you know. we've got 1.93 billion daily active users. we have 28 billion total ad revenue every single year, and you're gonna find that you'll spend roughly one dollars cost per click and 11.54 cents cpm. now, if you don't know what cpm means, don't worry, stik around this video and i'll show you exactly why. now, why do i advertise on facebook? well, that's a great question, and and to answer that you need to look at my two main companies. so iig meter, right there is my advertising agency that i started at the age of 16, while i was still in high school, to support me and my mom. i've been running that for five and a half years. having an advertising agency is about as cool as having an accounting firm, really not, you know, like a crazy, crazy exciting lifestyle. what is crazy exciting about it is the money that it gives you the free cash flow, because the margins and the profits are so good from it that i can, you know, have my cmo, or at least now, after five and a half years of running it, i can have my cmo who runs it. i only need to work four or five hours a week on it, which, by the way, that's after five and a half years. i don't think you'll have this in the first year. okay, like it's, it's not, um, it's not easy, but it's. it's simple to build up and every year you need to do less and less to attract higher and higher paying plans. but, as i said, now, five and a half years on, at this point it makes me anywhere from 1.2 to 1.5 million dollars a year profit. uh, and with that you can do some pretty cool things with your lifestyle. so, yeah, that is my advertising agency, so that's a big reason why we advertise, even though i never touch any of my clients ad accounts anymore and haven't for like two years now. um, so that's that then. i also actually run the biggest education company on earth that helps other agency owners, primarily in non-competing industries, start and we help people who literally just are work in university or have a day job and they just want a business, a lifestyle business, that can help them have financial freedom, location freedom and time freedom and scale up to 10k a month. we help that subsection of people all the way from the agencies who are already doing half a million dollars a year profit and want to get to a million dollars a year profit and also just kind of streamline their system. so in that business we actually don't do a lot of it. pretty much 95 of our business organic- but we still do some advertising in that business to bring in new customers. ah, also, to mention at my agency, the way that we get most of our clients, except for referrals these days, i said, once you do something for five and a half years, you build up a long track record- uh is ads. so the way that we bring in new clients who don't know us is we advertise. so we actually advertise to get clients and then we advertise for our clients. so, yeah, that's a little bit about why i personally advertise on facebook. anyways, let's move on. here are some benefits of advertising on facebook. first things first, sell more. okay, you can advertise your product or service and send people to your website to purchase. you can generate leads- okay, so you can use facebook adverts to collect names, emails, phone numbers and, more directly, from your targeted customers. you can also use facebook ads to distribute content. facebook and instagram are also the ideal places to distribute the content you create and maximize your reach. you can also use it for app installs. okay, you can advertise app on facebook and instagram and generate more downloads because of it. so there are a few different value propositions. first things first is testing. all right, facebook is the perfect sandbox to mass test your offer. whether you're on a budget or you have venture capital backing up your business, you can get results in as little as a day and you can validate whether this product actually works and whether the market even wants your product. next thing: targeting. facebook is by far the ad network with the most information about their users. now this allows us, as advertisers, to micro segment our target and reach our exact ideal customers. not only that, but their machine intelligence works so well that most of the times you don't even have to use targeting at all, since it already knows exactly the type of users who are most likely to respond to your ads. then we have cpc. now the real beauty of facebook is that they only charge you once you get a click, and you can get clicks for as low as one cent, although you know that's not very common. average cost per clicks we see is anywhere from, you know, 30 cents all the way up to two dollars, depending on your market and country. and last thing is predictability on facebook, when you dial in your funnel and your offer, you can consistently put one dollar in and get two, three, five, hell, even ten dollars out. with predictability, as the saying goes, the most dependable and consistent way to generate wealth is to turn advertising into profit. so let's tok about the assets you're going to need to actually start advertising. first things first is business management now. a business manager is the container that holds all of your business assets. so within your business manager will live the ad accounts, the pages, the pixels, as well as the payment methods. now, below your business manager, we have ad accounts- right, so you'll have one business manager and inside your business manager you can have five ad accounts. this is where you create all of your campaigns and, as i said, you can have multiple ad accounts per business manager. then we have your page: right, so the facebook page is where your ads will actually run from then moving on, we have your domain now. facebook now requires you to verify the ownership of your domain in order to drive ads to it. moving on pixel now. the pixel is simply a piece of code you put on your website that will track all the visitors actions for you, so you can actually track what sort of results your ads are yielding. then we have payment method. simple enough. now, if you already have all the assets set up, you can actually skip to the following time stamp for the campaign: creation step by step. but if you don't, let me run you through it, so let's tok about creating a facebook page. now. i will leave the link in the description for page creation, as well as the guide made by facebook on how to create it. the key here is to use real brand information, as well as giving facebook as much info as possible about your business, because this way you're creating more trust with them and letting them know that you are a real and serious business. and this will really help you down the line because, as you may know, these days it doesn't take much for facebook to decide to disable your ad account. so the more virtue signaling you can give facebook, the better. now you know, having your ad account disabled is very, very comm.

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A BETTER Way To Advertise On Facebook In 2022 (SECRET)

there are three things that you need to know if you want to create effective, high converting and profitable facebook ads. first, you need to nail message market match. get this wrong and it doesn't matter how smart or funny or creative your ads are, they're not gonna work. next is something called the 40- 40- 20 rule. every great direct response marketer and advertising legend lives and dies by this rule. but don't worry if you've never heard of it before, most people haven't, and i'm going to walk you through exactly how to use this with your facebook ads. and third, you need to use something called the marketing rule of seven, and not just with your facebook ads either, but with all of your advertising and marketing and everything you do from this day forward. use it and profit. don't use it and don't profit. that is a terrible catchphrase. so let me show you how it's done, starting with the ever important message market match. want to know the single biggest reason that most facebook ads don't work. i can't see it right now, but i'm going to assume you're nodding your head, yes, well, my friend, the biggest reason that most facebook ads don't work is not because they chose the wrong campaign objective or wrong placement or wrong budget or anything related to the actual setup of the facebook ad campaign. nope, the reason that most ads don't work is because they're saying the wrong things to the wrong people, or in other words, the offer that they're making is either unrelated or unappealing. an unrelated message means that they're making an offer that people just don't really care about, trying to sell something in a way that just doesn't resonate with the pains and problems and fears and frustrations of the market. this is often the result of spending too much time on the features and the actual tangible things that they're going to be getting, rather than on the benefits and the outcomes and all of the results and how their life's going to be better after they make a purchase. an unappealing message is simply a message that's packaged wrong, or in other words, it's boring. it doesn't do anything to try to catch someone's attention, and so they don't stop to read it, and if they do stop, well, they just don't care. what's that sound? oh, that's the sound of your ad dollars getting flushed down the toilet, and so money is wasted. putting these boring and uninteresting and irrelevant messages in front of people and then wondering why nobody's buying sounds harsh. i know, i don't like to be the bad guy here, but fortunately there is a solution that comes in the form of message market match, and message market match is exactly what it sounds like. it means matching your message to your market, but obviously there's a little more to it than that. essentially, message market match, also commonly known as message to market match, is really just a way of making sure that you've done your homework and you've researched your target audience. you've figured out what their pains and their problems and their fears and their frustrations are and how. whatever it is that you're selling is well positioned to help solve that for them. get it right and people buy. get it wrong and they don't buy. and this is one of my favorite things about marketing and about advertising, in that it's a literal case study of human behavior. after all, people can say all of the things about how they think they are or how they would like to be, but at the end of the day, money, toks and what people choose to buy and how they spend their time are two of the most powerful indicators that really show what someone values. so if your ads aren't working and people aren't clicking on them or signing up or buying or anything like that, well, it's simply because they don't see the value in what you're offering. so it's your job as the marketer, as the advertiser, to try to show them that value, and the best way to do this isn't by shoving it down their throats, but rather to show them that you understand where they're coming from, you understand their problems and you possibly have a solution they may be interested in. i wish i could remember who told me this quote so i could give them due credit. but one of my favorite sayings is that customers don't buy when they understand. they buy when they feel understood. okay, next i'm gonna give you the secret sauce and those special ingredients that really separates the amateurs from the pros when it comes to creating high converting and profitable facebook ads. but first a real quick message from this video's sponsor, metrocool. over the years, i've had the chance to work with a lot of different companies and software, but metricool has quickly become my number one secret weapon when it comes to creating better and more effective social media marketing campaigns, and i use it every single day. not only does it allow you to take care of everything all in one place, it also integrates seamlessly with facebook and instagram and twitter and tiktok and linkedin and google business and pinterest and youtube and twitch, as well as facebook ads and google ads and tiktok ads and data center. it's also incredibly easy to use and gives you a ton of powerful features for both organic social media and paid media like facebook ads. one of my favorite things about it is how i can watch and monitor my ads performance and get a side-by-side comparison of my ad campaigns on google and facebook, which are two of my biggest ad platforms right now, and i can see how they're doing and compare different metrics against each other, like how many impressions they got, what's my cpm, which is how much it cost me to show these to a thousand people, what's my cpc, or cost per click, my ctr, which is my click-through rate, and even the number of conversions each campaign is delivering. because, again remember, it's not just about getting likes and shares, it's about making money from your social media and your ads. so make sure to check out metricool by clicking the link in the description below this video and when you use the code atom, you can try out any paid plan for 30 days for free, okay, next, the 40 40- 20 rule. the 40 40- 20 rule shows the breakdown of the three main elements that are responsible for your ad success: 40 to your market, 40 to your offer and 20 to your copy. so let me unpack those for you now. 40 of the success of your advertising campaign is going to come down to your market, your understanding of them and your ability to identify and locate them and make sure that you're putting the right message directly in front of them. fortunately, facebook's targeting options are pretty amazing, so the ability to find them and get right in front of them is well easier than ever. as for coming up with the right message, the right hook, the right angle and the right irresistible offer, and how those all fit together, well, that's where you're gonna need to do a little bit of heavy lifting. the next 40 of this equation comes down to your offer. so what are you offering and is it irresistible enough to get them to pay attention? is it relevant enough that they're going to be interested and want to click, want to read more, ultimately want to buy? and the last 20 is your copy and your creative. this is essentially the words that you use, the images, the video- if you're running a video ad, all of the design and the way that you structure things as well as the words that you say. as a general rule, the more competitive your market is, the more persuasive and influential and more heavy-hitting your copy's going to need to be. the 40-40-20 rule is incredibly powerful because, like all things in marketing, it gets to the root of what's really important, which is your customers, their problems and your solutions to those problems. and way too many advertisers get this completely backwards, spending way too much time on fancy words and pretty pictures rather than getting to the core of their audience's pains and how they're able to best serve them. there's even some situations, and with certain target markets, where an ove

How To Start A Facebook Ad Agency

So you listen to Sty Lopez, you listen to Sam Ovens And they're telling you: start a Facebook ad agency. Okay, Now I've started a Facebook ad agency and my Facebook ad agency grew to over a hundred and forty employees And I'm going to tell you exactly how you can start a Facebook ad agency and grow it in this video. Let's do it. Facebook ads: They've treated me really well. I've been doing them since 2011.. And I've made a lot of money as both an agency and as an affiliate marketer Using Facebook ads, So really, really love them. Now I started the agency, but with my partner, Steve Weiss, Who has gone on and I don't work with him anymore. But he rebranded the agency is Mute 6. And he's grown it to over 140 employees. It's the best Facebook marketing agency around right now. Now I'm going to go over some tikniques of how you can build your own Facebook marketing agency using the tactiks that I and and Steve used to grow our agency. Now the first step is you need to either be an expert or you need to find an expert in Facebook advertising. okay, To be an expert, you can go through a lot of courses, but really I would suggest, if you need to get your hands dirty So you could work for another company, work for another agency, such as Mute 6.. And learn Facebook ads from people who are masters of it doing it every day. Experience is the best teacher of them all. Or you could find an expert and just mark up their services. Now, when you're marking up somebody else's services, As an ad agency in general, you should be seeking to do 100% markup of whoever services you are selling. Okay, 100% markup. So if they're charging $20 an hour, you are selling their services for $40 an hour. If the person is charging $50 an hour, you are marking up your services to charge $100 an hour. That's as an agency standard. practike is you mark up by 100%. That might send a lot, a lot, But the rest of money needs to be used for operations. it needs to be used for office space or it needs to be used for equipment, insurance, legal fees, lead generation, marketing, meetings, conferences, booting. There's a million things involved in starting an agency, So just make sure Don't shortchange yourself. You should only ever be marking up people's labor and time at 100% if you're running an agency. The second step is you need to identify where your clients are. Okay, Identify where they are and where they are going for help. Where are they currently going for help? Now for Facebook ads. I'll tell you from experience. There's a few places people are going for really any marketing help And I'm going to list out a couple. I'm not going to actually draw it on the board, But you can just pause the video or replay this section. I'm going to go through them, okay. One is Quora. Quora- Q-O-U-R-A People, usually pretty smart people who run businesses, are asking questions on Quora. It's a question and answer search engine And you can find people that are asking questions. They're saying: "How do I make my Facebook ads profitable? How do I advertise on AdWords? How do I do whatever" And you can go in and you can just answer people's questions for them. Same thing with Yahoo Answers, But Quora team seems to attract a really highfalutin type of- you know, business owner, investor-type person. So you can go on Quora, Answer a bunch of questions, You'll get authority on there and it'll come back to you in client's. I remember we got, you know, some clients for my agency at the time from just people finding our answers on Quora And saying, "You sound like a smart individual, I want to pay you money to manage my ads". Another place people go to to find information about subjects is YouTube. YouTube is fantastik If you put up how-to videos: "How to advertise on Facebook, How to advertise on Facebook's for e-commerce companies, How to advertise on Facebook for lead generation companies, How to make take advantage of the lead forms on Facebook, How to take advantage of the Facebook messenger chat bots". These are all videos You could post. you could show off your expertise and people will naturally be attracted to you like flies or sorry, Like bees are attracted to honey or whatever, so that you can get more leads and more clients Just by identifying them and addressing their problems. Another place is forums. Okay, There's a lot of forums on the internet where people their niche forums. usually you have to dig around and search and find them, But a lot of people have a lot of tribes. I have my own tribe of affiliate marketers. If you're selling a business opportunity could go in there and try to sell it to them. My forums closed off because I don't want people doing that, But the point is there are forums and Facebook groups where people ask questions about Facebook ads. My friend Tim Bird, for instance. He runs a Facebook ad agency And what he did to get clients is. he started a Facebook group called Facebook ad buyers. That group now has over 80,000 people that buy ads on Facebook that have joined his group to learn how to buy ads better on Facebook. Now, sure, some of those 80,000 people are probably employees or probably just messing around on the internet trying to find ad tactiks, But there are a lot of clients in there And if you just say, one out of every hundred people in that group runs a business doing Facebook ads. that's over 800 potential clients. He has an endless and it's much more than that for him. He has an endless supply of potential clients for his business And since he started the group and he moderates it, he is the authority on all things Facebook ad related within his group. Great strategy. Another way is help desks. okay, So if you, Let's say, you use Salesforce or Infusionsoft- Different CRMs- You know different CRM or even Facebook ads. If you go on Facebook Ads, you'll see there's. you know you can usually write comments or people post up questions. If people are asking questions about Facebook Ads, you can answer their questions on Helpdesk. Again, part of this is about where are your customers going when they are in pain, When they're looking for answers to these things. Other places can be business associations or business meetings or conferences, Such as I was just at this conference called Funnel Hacking Live. It's for people users of Clickfunnels- There are 5,000 people there- that many of them advertise on Facebook because we're all running marketing, largely ad online advertising related businesses, So a lot of us are looking for help with Facebook Ads. I hired 3 Facebook ad agencies at that conference. Okay, So just because there are other Facebook ad agencies at some place doesn't mean there aren't people like me who will just go to a conference. I literally just went there to find more ad agencies to hire Because I figured if somebody is there, somebody attends this conference. they're smart, they're looking to learn, they're involved in the community, they're used to working with clickfunnels And they'll need to know how to work with clickfunnels if they also want to do my Facebook advertisement- Great place. But you know, for instance, other CRMs, I'd say Salesforce or other. you know Infusionsoft, Salesforce and Infusionsoft or CRMs that focus on either companies that have sales floors or companies that have like marketing operations. And if a company has a sales floor or a marketing operation, they are a direct response company and they measure dollars in dollars out, Or they: they have a significant presence and they have a lot of money to spend on advertising, So those are great places to go. Now, once you've identified where your people are, what you want to do is: you want to give value. Okay, This is the nature of the world. It's if you give it. if you give value, it will come back to you. But again, don't be egotistikal and try to give value to people who don't want it. Part of this- what we did in identifying- is we're trying to identif.

Facebook Ads in 2023: Brand NEW Secrets, Strategies & Pro-Tips

I'm about to show you eight really powerful hacks, secret strategies and pro tips, designed and proven, to get your Facebook ad performance to look something like this in 2023. if you apply any of what you learn here in this video, you'll put an end once and for all to wasting money and that idea that Facebook ads just don't work. because they do. and to help me prove that, I reached out to some of the smartest Facebook ad experts I know- Amanda Bond, Adam erhart and Salome shellac- to hear directly from them what's in their 2023 Facebook ads Playbook so that you can steal from the best- don't worry, they're totally cool with it- and duplicate their big time results by using what's working amazingly well right now. so between the four of us, we've run tens of millions of dollars in Facebook ads. so trust me, this is the stuff that works, and if you stik with me till the end, I'll let you in on my proven start. to finish: Facebook ad funnel. that's perfect- perfect for any service based business out there. so Facebook ads have changed a lot over the past few years. first, we have the adpocalypse with the iOS 14 update, which basically put a stop to being able to track people who've been to our website so that we can retarget them with ads. thanks apple, and this past year we've seen Facebook problem solve their way toward correcting that. so they've simplified targeting and the objectives you can choose, and they've given us a few brand new options too. what's working best in Facebook right now, that's digital marketing expert and fellow YouTuber, Adam erhart, and this guy knows what he's toking about when it comes to Facebook ads- is really adapting and understanding the changes that have taken place with tracking and privacy and all the policies around there. so it's like obviously everybody's familiar iOS 14 came and just like decimated everybody's tracking. so we've got to understand the rules and then play Within them, meaning that we can still do retargeting. we can still build incredibly effective, highly targeted audiences. so essentially, the best thing that we've done is start to transition. a lot of our custom audiences stay away from email lists and away from website visitors. more to like lead form engagers- ah, lead forms, specifically Facebook's new and improved lead form ads. I'm gonna kick this off as my number one strategy, because all three of my expert guests were really into lead ads as something that you should be using this year. back in I think it was like 2015- the lead ads came onto the scene and I remember trying them out and dismissing them at first, like years. about this is Facebook ads expert Amanda Bond, AKA Bond, and she's been featured in places like Forbes Inc magazine. you know no biggie. I was like, oh my God, these lead ads like no, thank you, they're not. you have to integrate them with your email autoresponder. there's like a few more steps. you couldn't design the experience to be very cute back then. you're terrible, like they were. just they were so bad and we would get- uh, we would get- like 10 cent leads but they'd all be garbage and so I just dismissed it. for years and years we're have tried them again this year and in one instance we were able to cut our lead costs from like 50 down to ten dollars. in the first instance, Facebook did some really good work with the algorithm and with the targeting, with the way that they're they're sort of delivered and the way that people engage and interact with them, and I think, pairing that with the way that people now feel more comfortable sort of using lead ads, they're starting to become really effective. and then another example, like another angle of creative, we were able to get those leads down to three and four dollars with lead ads. so why are lead formats cheaper than if you were to do it the old way, you know, sending someone back off to your website to fill out a form there? I think people staying on the platform Facebook is really enjoying, so they're giving us cheaper Impressions and anyone who clicks over to that form directly on Facebook is retargetable because we're not leaving the platform at all and you don't even have to set up a landing page anymore, like you could just do it in Facebook. it take. it took me like 15 minutes from start to finish to get one live. so I'm a big fan of lead ads again. so I remember the big problem that I used to have with lead ads was that you'd get more people and they would definitely be cheaper. but they're also kind of like they were worse leads, like they just weren't as likely to convert into customers. so are you saying that's not the case anymore? no, I mean, we're tracking it pretty solid and- and they're they're solid humans coming through, engaging, taking actions on the back end. so we're like in what we're seeing, especially when you go from 50 leads down to three, and one way that Facebook's increased the lead quality is by offering us this option when we go to create our lead ad form, so you can either select more volume or you can choose higher intent if you check that option. there's one more step that leads have to go through if they want to submit their information. so that's going to result in fewer but higher quality leads who are more likely to turn into an actual customer or client. and sure, you can use lead ad forms to have people schedule an appointment or a consultation, but there's actually a better use for them. which brings us to Facebook ads 2023 Pro tip number two, and that's building your email list. this is saloni Shellac. Salome is the owner of shine and succeed Facebook ads agency and the host of this super helpful podcast, the shine Show. she spent over five hundred thousand dollars on Facebook ads in the first half of 2022 alone. like, there's no substitute for building your email list, and if you're in a service based business, that becomes even more important because when you're making a larger sum of money off of a fewer number of people, having a good, strong email list means you get to help people, you get to teach them, you get to share valuable information with them. that set you up as the authority in your industry and means the next time you need a new client, you send out an email and say: we have an opening for a client, click here to apply. you are so much more likely to fill that open spot faster than if you are not building your list and not adding value. this building is also fairly affordable if you think of your marketing budget and you just decide: I'm going to set aside a thousand dollars a month and you spend that thousand dollars just on list building. you will never regret that, never, ever. and there are a few reasons for that. first of all, the way most sales happen is through repeated exposure, so your customers need to see you or hear from your business over and over again before choosing to spend any actual money with you. and yes, you can get that repeated exposure through Facebook alone, but it's harder and much more expensive to do it that way than if you were to pay for the initial Facebook ad that gets people onto your email list and then move the conversation over to email to close the sale. and here's the basics for how this would work. first of all, you'd want to create some kind of lead generator or lead Magnet. download that your ideal customer would want to get their hands on, so this should promise a result or an outcome, not just information- things like quick start checklists or curated resource lists or templates- even quizzes were great for this. then your ad becomes all about selling that, not your product or paid service. it's all about getting them to hand over their email address in exchange for your lead Magnet download, so they fill out the lead form, then email automation takes over, delivering it to them, and now you have another email address from someone that you can then send a really short nurture email campaign to helping them with more of your expert advice, tips and secrets. and then this would continue on for three or four emails and then you can start to actually sell when