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Facebook Ads Tutorial: Target B2B with Audience of Facebook Page Managers

Published on: December 6 2022 by FeedbackWrench

Facebook Ads Tutorial: Target B2B with Audience of Facebook Page Managers

Facebook Ads Tutorial: Target B2B with Audience of Facebook Page Managers

hey guys rob feedback wrench and
facebook it's june 2022 and we're
looking at meta business manager
facebook manager and i'm going to show
you how to target
people who have their own facebook admin
page or people who have a facebook page
one of the things you'll realize is that
even pretty unsophistikated business
owners quickly set up a business page
for their small business and if you want
to advertise to those people on facebook
i'm going to show you how to do that i'm
just going to show you how to set up the
audience okay so real quick i just want
you to know that there's a huge
difference between just your regular
facebook and then getting into what's
called
business.facebook.com okay so when you
come into if you type in
business.facebook.com
eventually you'll get to this new
meta business suite okay and then what
we're going to do here is we're going to
go down to all tools and we're going to
go to the audience manager audiences so
once you click on audiences this screen
right here will show up and uh
essentially what we're going to do
is we are going to hit custom or create
audience and this is where if you went
to custom audience you create website
audiences look alike special ad for
housing or um
if you're doing a job listing but we're
going to go to saved audiences okay now
in saved audiences you'll see you get to
name it up here so we're just going to
say
facebook
page admins and in this case what we're
going to do is we're going to do it in
we'll just do it across the united
states but you could narrow it down by
location right you could do it within
your state so for example we could do
minnesota here
and once you get that this is all pretty
common sense but you would ch choose
that you can be somewhat targeted but
not necessarily super targeted and then
we'll use all genders right and then
what we're gonna do is we're gonna go to
detailed targeting and we're gonna go
business
page admins so
facebook business page admins is a
behavior okay so when we come down here
we can see
we've got facebook page admins digital
activities facebook page admins and
facebook admin so this is like 30 to 40
million across the united states and
what you'll see is that this is really
so business page admins is what i'm
going to use here and that should be
people who are administration they're
they're there so once you do that we'll
go up here i'm going to give this a name
so facebook page admins
and then what i'll do is i'm actually
going to say a different place
all right so we're doing this in florida
and once we get florida united states up
we should have
so florida and then quite honestly i
don't know if we want 18 year olds we're
probably going to do like 22 year olds
and up just generally speaking and
sometimes i'll take the the top end down
to 60 as well
and so now we have business facebook
page admins that are ages 22 to 60
people living in or recently and i'm
going to say people living in this
location that seems to be better than
recently in because i could especially
in florida so there we go we go facebook
page admins and i like to just add the
business name on it
and
facebook page admins florida we should
probably right
and what you'll see here is that's about
231 000 people it's a nice
group to be advertising in front of you
could always get wider or bigger but
we're going to hit create saved audience
and once we do that you'll see that we
can get into the ads manager itself and
when you create a
an advertisement i'll show you how to do
this real quick you can click off and
like and subscribe if you want but i'm
going to show you how to actually do
this real quick okay um and there's
there's a couple there's so much to go
here but we'll just move really fast
okay so let's just say that we uh we
create a new campaign right so we're
gonna say uh most of the time what
you're gonna wanna do is you're going to
want to go for
a conversion you want to set up that
custom conversion but that's getting a
little bit trickier like lately so
oftentimes what we'll do is we'll go for
traffic that could be the consideration
there's a lot of different ways a form
is a good way to do this an actual
facebook form and what we're going to
say is we're going to say
business
campaign we'll just give it a name so
you always have the campaign the ad set
and then the ad right and we're going to
hit continue and i like to fill those
both all three out and when you're in
the system here's kind of what it looks
like you'll see there's a couple
different um a couple different views
you have the campaign the ad set and the
ad and you work from left to right here
so in the campaign you'll see that
there's some editing that we can do so
categories if you're doing housing
credit employment or housing or social
issues like politiks you have to declare
that right now we have the type it's
going to be for traffic you could do a
an a b test where you would show
different iterations and then down here
you can have it pour into the proper ad
set if you put multiple ad sets and you
wanted to just boost the main ad set
it'll do that but i'm gonna go to the
business campaign and here's what you'll
see we are going to be able to come in
and we're going to say um
for audience
down here
and in this use saved audience we're
going to go facebook page admins right
there and now you'll see we are showing
that we would get reach of about 1.5 to
4.4 000 per day that's based on using my
25 a day budget this will adjust if i
were to say 150 a day or a dollar a day
150
now this is always kind of weird
exo succeeds account limit there's all
sorts of little limits and stuff you
have to get across
um but what you'll see is that's how you
do it so in the ad set is where you can
actually use that
good luck god bless remember that
remarketing and being in front of people
that have already been to your website
is huge you want to create remarketing
ads out of people who've clicked on your
website go check out our other videos
for that good luck god bless