facebook catalogue ads
Published on: February 1 2023 by pipiads
Table of Contents About facebook catalogue ads
- Facebook Ads Catalog Product Sets
- Facebook Ads - Conversions VS Catalog Sales (In-depth explained)
- How To Run Dynamic Creative Ads On Facebook - 2022 Tutorial
- How to Create a Product Catalog for Facebook Ads│ Less than 5 Minutes!!!
- Customizing Facebook Dynamic Product Ads
- How To Set Up Product Catalogs For Facebook and Instagram
Facebook Ads Catalog Product Sets
facebook catalog campaigns allow you to customize your audiences and add creative based on the products that people have engaged with on your website. but you might not want to always advertise all products to all audiences. maybe you want to advertise only a small collection to a certain audience. that's what we're going to tok about today. i'm going to show you how to create a product set and apply it to an ad set so you can make sure that you're controlling only the products that you want to advertise to that specific audience. once you're in facebook business manager, to create product sets we need to go to the catalog manager. so i'm going to come over here into the main business tools menu and, depending on how recently you've been in catalog manager, it might show up here in your shortcuts, but if not, it's going to be all the way down here at the bottom. second to last, once you land in catalog manager, come over to catalog, open up the menu and click on sets, and then i'll put you right where i am right now as a quick overview of what's on this tab within the catalog manager. first thing over here, kind of toward the left, is going to be a white box that eventually will house any of the product sets you've created. right now it only has shopify dynamic facebook ads product set listed, because that's the default product set that we have in this account. so there's only going to be one listed here if you haven't created any yet. but as time goes on, when you create different ones, you'll be able to easily navigate to them and it'll build out this full list over here on the left. next you'll be able to see any policy violations. obviously we have a few here, but this is just a placeholder account, so it doesn't really matter. then, down below or what will be up here at the top if you don't have any policy violations, will be all of the different products that you have in your catalog. so that's going to be the main portion of this page: to get started creating product sets. i'm guessing that you already can see where i'm going with this. we're going to come up here to the blue button on the top right and click create set. when that opens, you'll see that there are two different options for how you can create a product set. the first is to use filters and the second is to manually select items. we're going to spend most of our time going through a couple of examples of how to use the filters, because manually selecting items it's going to be pretty self-explanatory when we get there, so let's go ahead and click use filters. so, before i get too far into this, i want to show you which filters you can use and then we're going to hop back into the product set and i'm going to show you where that information comes from. so, skipping for a second the name and the conditions piece, here, i'm going to come down to this category drop down. i'm going to open it up. these are going to be all the filters you can use to create your different product set. we have category, product type, brand, price, current price, product item group, id, gender, condition, size, age group, color, material pattern, a series of custom labels, name and availability. all of these are going to be different values tied to individual products and similar to how we would create an audience or something along those lines. you can then filter out different products based on these conditions. so let's hop back into the product set and i'll show you where these come from. i've gone ahead and clicked on an individual product within the product feed for this account and here we can start to see some of those values we just saw that were available for filter. you can see title, availability, item, group, id, price, product type. there's a description and then there's also this view- more fields here down at the bottom. if you click that and open it up, you'll notike that lots of those different pieces are here. now we can see condition, brand, all sorts of different things that are available in here. so all of the information that we're going to use for those filters comes from your product feed. this is my little mini rant about how important your product feed is and how descriptive it can be. make sure all of the information that you want to use or leverage around this specific product or any individual product set is included in the information about these products. it needs to live somewhere in these fields if you want to be able to use these filters to create product sets to advertise. if not, you're going to have to go the manual route and, depending on how many products you have that will go in each set, that can take quite a long time to put together. so spend a little bit of time in your shopify account, whatever you're using to import your catalog into facebook, and make sure that all the information is in these fields. if it can be okay, stepping down off my soapbox, let's head back up and start to create that product set using filters again. for right now i'm going to start off giving this product set a placeholder name of what i know the end result is going to be, but we're going to walk through a couple of examples before we get there. i just don't want to throw an error while i'm doing the rest of the video. okay, so the first thing we can start to do, like i said earlier, is to use some of these different filters based on how we want to put together a product set. so let's say we want to do something that has a price that is under 500. we can come down here, click on price, then in the second drop down, we can start to choose different values, whether it's greater than greater than, or equal to, less than less than or equal to. so for this example, let's do is less than. then type in our amount of 500. you can choose the currency if that needs to be different. for right now we'll leave it as us dollars. and now all of the products have been filtered, we've gone down from 695 products down to 215.. so there are 215 that are below 500 in this account. let's say we want to filter even more and say that we don't want anything that is a gift card. you can then add a secondary field to further narrow your product set, and since i know this is actually the name of the product, i'm going to scroll down a little bit, come down here all the way to the bottom and find name. then i'm going to change my value. it starts off as name is, but you can use is, is not contains, does not contain or starts with, so i'm going to say does not contain. then, when we come up to the name, you'll notike that when i click into this field, there will be some preset options that pop up here. sometimes facebook gives you a handful of preset options. this certainly is not all of the product names that we have in here, but one thing that is kind of helpful is that as you look at each of these, you can see there's a tiny gray number off to the right. so if you are trying to find something specific, you'll know right off the bat how many products will fit that variable when you end up choosing it. so for right now we're going to skip those because we want to use gift cards. so i'm just going to type in gift card and then, as i was typing, it popped up. so we've got that variant here and now we've gone from 215 to 212 products, and that's how you can utilize different filters to create and statements to say: i want something to fit one variable, so my price needs to be less than 500 and the name needs to not contain gift card, so i'm not advertising gift cards in this product set. if, for whatever reason, you decide later on that you're fine having gift cards be part of this product set, you can come over here and click on the trash can and it'll remove this specific value from your product set filters. but i'm going to leave it for the time being. you can then also add additional filters to your heart's content to make sure that you're advertising only the products that you want in this specific product set. for right now i'm going to keep it as just these two. the next piece i want to tok about is this filter that's up here where it says match items for all of.
Facebook Ads - Conversions VS Catalog Sales (In-depth explained)
what is the difference between conversion versus catalog sales campaigns? well, they both work for e-commerce brands, but let's define exactly when to use them and in what kind of scenarios you might get most out of it. these two objectives: they are meant to get your sales and they are constructed in a way from facebook that will go and target an audience who are most likely to buy, who are looking actually for buying some type of products. but there is some difference between these two. so when you're selecting conversions, one thing is that you can select the conversion event. now, what is the conversion event? when you choose conversions, you tell facebook: i want conversions. but what exactly do you define a conversion? you see, if you're an e-commerce brand, most likely you'll have conversion events, such as actual car to view content. you should check out it and ultimately purchase. and when you select a conversion event, you tell facebook what i want from this partikular campaign. if you select echo card guarantee, you will get much more actual card. if you select purchases, ultimately you're gonna get more sales. the thing is that, how does facebook work? is that they have lots and lots of data points about their users. they know who is most likely to purchase. that's why when you select a specific conversion event, then they will target that audience. so, if you think about it, you are actually targeting kind of a different audience when you select different conversion events. that is the key and you have to keep that in mind when you create a campaign. and the conversion objective works perfectly fine for both parts of a funnel: for prospecting campaigns and for retargeting campaigns. and yes, even if you have a brand new ad account, you can start off with a conversion campaign, because if you don't have data, facebook could look at other brands that are similar to yours and they will take some of the data points from that brand and they'll implement to your ad account. now the beauty of a conversions campaigns is that you have a power of choosing where creatives, you can come up with a good creative strategy and run some good and catchy images or videos that will grab people's attention. it will speak to your audience and usually that is exactly what we have to do. now, if we tok about the catalog sales objective, you can run again for both parts of a funnel. so what i mean? you can run ads to cold audience and to warm audience, but i find that catalog sales via moment for retargeting and specifically more for a hot audience who know, trust and like your brand. now you see, with catalog sales, the difference between conversions and catalog sales is that with catalog you can only run dynamic carousels, which means that your images will be the same from your website. because the dynamic carousel they take the assets from your catalog and usually they are with a white background, which is not so catchy and compelling when it comes to the audience. with catalog sales we can run ads to a very powerful retargeting audience, so you can run ads to people who add it to cart or viewer content but they haven't completed their purchase, where you can upsell or cross-sell to existing customers. so, as you can see, all these audiences, they are at the bottom of a funnel, people who already know you and they engage with your brand and they like what you're doing. and why did i say that catalog sales? they work better for returning and not for prospecting? it's because it boils down to a creative. images with a white background usually don't convert very well at the prospecting campaign because if a person don't know about your brand very well and when they're scrolling one of their feeds where they're swiping through their stories, they're not as interested in your brand as people who already know about a specific brand. with prospecting campaigns, you have to go a little bit out of a box and you have to create very compelling ads that will, you know, speak to your audience and that will persuade them to click off of your ad. usually i notiked that catalog sales- they work quite well for brands that sell and need product. so, for example, a home decor product or maybe some of the products that are in the skincare industry, because those products people are already looking for. they're not very hard to persuade as people who are just browsing and they don't have actually a need, whereas if you have a brand that are selling more one products, like you know, if you're in fashion, if you sell jewelry, most likely you will need to run only conversions campaigns, because there you have the option to come up with some other creatives besides the images that you have from your website. either way, i highly recommend you to test this- both campaign objectives- because i can tell you only one thing: these two objectives, they are the most powerful campaigns that you can run in your facebook ad manager. all the other campaign objectives, they are not going to get you sales and i assume that this is the only reason you would want to run ads- is to get sales. not only you're going to get conversions with these two objectives, but also, at the same time, you can get that brand awareness. now, besides the tiknical stuff, you have to understand that now what is more important is actually being a good marketer when a media buyer, because when we live in a post ios 14 world, i feel that, like we kind of go back to the marketing bases, which now it's much more important to come up with a good, creative strategy where to write copies that will persuade and influence your potential customer. and i've got you covered with multiple videos that will cover those things. so go ahead and watch some of the videos about that so you can elevate your marketing abilities, and i will make sure that everything that you will learn from this youtube channel is gonna be more about both aspects, because those matter much more nowadays. so until next time, i will see you later.
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How To Run Dynamic Creative Ads On Facebook - 2022 Tutorial
in 2022. we've been seeing some really good performance with Dynamic creatives and since I've made the video of toking about four million dollars in 30 days and how a lot of it was due to Dynamic creatives, I wanted to make a video today for you guys to go through and pull back the curtains and actually set up Dynamic creatives inside of the ad account to give you a full walkthrough. and if you're new to the channel, my name is Nick theriot. I run an Ecom growth agency where we manage roughly 750 000 to a million dollars a month in Facebook adsman and, yeah, I have nothing to sell. you don't do courses or anything like that. my main offer is: you know, okay, if you love these videos, if I helped you grow your business and you want to work more, then we have an agency. quick link below it's a book called me and my team. that being said, hit that like button, hit that subscribe button for new videos every Monday, Wednesday and Friday, and let's dive into it guys. foreign [Music] structure. we had recommended three new creatives, two copies, One winner plus one new. um, two headlines, One winner plus one new. so this will be actually I'll be showing you guys how to set up in this video. so if we go over to our ad accounts, I'm gonna show you this, on one of our drop shipping stores specifically, that we've been able to do some really good performance with. you know, so far this month we're at roughly 57 000 in sales, seven thousand four hundred and eighty dollars of net profit, and again that cash collected right there is total cash collected like that's after everything, there's no overhead costs or anything like that for this brand because it's a Drop Shipping Store, um, and we've been able to scale it pretty well. I think last month we did like thirty thousand dollars last month, or 41 000 cells, um, so we've been climbing really well for this specific store. so, that being said, I actually want to show you guys, um, this ad account and just how exactly we set things up with Dynamic creatives and everything. so, again, we only only run one campaign and if I click inside of there, if I just look at this month so far, we have our main ad set right here and actually just gonna- yeah, just main ad set right here- you can call it main or whatever- and then each ad set that's titled 120, 121, 122, 119.. these are all of our testing ad sets that we've tested previous, you know, historically against it. so each batch is um. is this right here? each batch, like you know, for example, if I put batch 122, then this whole everything in batch 122 is this: three creatives, two copies, two headlines. okay, so each batch of ads we test, we just label it: 122, 119, 118, 117, 118.. so yeah, just so you guys get clarity on that right there. so I have a new batch today called 122. I'm gonna put live in this account. I'm gonna show you guys how exactly we set that up and just go further into this. in our broad campaign, right here, our broad ad set, right here we have all of our kind of like winning ads. and then, inside of each of these ad sets, we have our Dynamic ads right here, and I've been fully transparent, which you guys on this channel already- so I'm not really worried about, you know- showing off the brand information, all that stuff like that. so, just because it's extremely difficult to get this type of product, um- to be sold. so, with that being said, let's go ahead and actually start creating this. so I'm not going to go into an actual campaign, um, I mean, it's just a CBO campaign. you know, we start off at 100 bucks today and we just keep increasing 20 a day. so it's about 1217 a day. but it's just a standard CBO campaign. our main ad set is just a regular ad set. you can see right here: optimize for purchases. this is set up correctly. but Facebook's still giving us an error. so I'll just disregard it because I've checked in the events manager. that's working properly. custom audiences: only thing I do is exclude purchase 30 days. I don't do retargeting and I don't give a about excluding warm engagement or anything like that. that's all a big lie. location: United States. age 18 plus. you know. purely broad targeting. that's all I'm worried about. Advantage Plus automatik placements. but the big key here is that Dynamic creative is turned off on this partikular ad set. and then Dynamic creative has turned on our testing ad sets. if I go right here to 121 or 120, you can see Dynamic creative is turned on. I apply like a 10 minimum daily budget if Facebook chooses not to spin on it. that shows to me that, hey, it's not the. that Facebook doesn't want to spin on. it is that Facebook is telling us that it's a bad ad. that's also something else you have to realize. so we look at this month. Facebook enormously spent on this one right here because it gets the best um performance. and when I say that, people are like, oh well, Nick, this is a 2.16 robust, it's a 4.59 row ass. why is this should get better? because it's better performance. that's not completely true, because Facebook measures performance in two ways. all right performance is is by total spin in hitting your CPA in that perspective right there. so Facebook needs to see an ad that gets a lot of Engagement in and like, for example, if you launch an ad that no one wants to see but a few low hanging fruit will purchase from, it gets good, really good, Pro Bass. Facebook will not spend a lot on it because Facebook is seeing that, hey, it's not really getting good engagement, it's not really getting good interaction rates and people don't want to see this ad, so Facebook doesn't want to spend a lot of money on it now. with that you might catch a few low-end fruit and see a good roads. so if you try to scale this up, it's going to quickly deteriorate very fast. so you're getting a good roast at this level of spin, but that doesn't mean you'll get a good row ass at this level spin. so Facebook identified this as the winner, as getting the the most spend at the best engagement at that level of spend in that level of, you know, cost per acquisition at CPA. so that's something else you have to look at. so, with that being said, I don't want to go too deep into all this because you know there is more I want to do. there's a lot you want to cover in this video. so we're just gonna go ahead and create our first Dynamic ad set, so I'm just going to create it. this is 122.. um, obviously, you can name this a lot better. all of our agency accounts, we do a lot better, but this is kind of just like a store that we do. so I'm just gonna, you know, give you guys that input right there. come in here. I'm gonna turn on Dynamic creative, on continue. I'm gonna go further in here. I'm gonna exclude, I'm gonna do purchase 30 days. that's it. that's all. I'm really worried about purchase 30 days. location: United States, because I'm targeting United States dates. if I was targeting multiple countries and using the same creative for all those countries, then I'll do those out of those countries in. if I'm doing different copy and creatives for each each country, then I'll do a different campaign per country. age 1865, blah, blah, blah, like that's it purely broad. all right, let me go right here to Dynamic and I'm gonna start inputting a few different things. so first thing is we need our three creatives. so if I look back right here, first keys to this recipe is three new creatives. so go back to that. accounts, select videos. I already uploaded the videos just to save time, but I'll show you guys this right quick. there we go: 122, 122, 122, one, three, two. so that way you know again, we keep everything like labeled, so that we we don't, we don't have any of those issues. next thing is I need the website URL. copy that. there we go and let's see: cool, all right, um, domain, there we go. all right. so we got the some, just the easy stuff right here, where you shop now for everything. now, the next key thing here is the primary text. so, um, we got our three videos in primary text right here. so what we're going to do is we're going to add in two things. we're going to add in one new winner, or like one winner plus one new. so we need a new text. so we're gonna go fin.
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How to Create a Product Catalog for Facebook Ads│ Less than 5 Minutes!!!
hey guys, my name is Dora and I'm the director of paid social at a fully remote marketing agency. today I wanted to share with you guys the easiest way to upload a product catalog to Facebook Ads manager. and look, I hate doing this kind of stuff. I hate installing the pixel, I hate testing event tracking. you know, I really feel like I'm more well-versed in the creative end in things, and when it gets a little bit more tiknical like I don't feel comfortable with this kind of stuff. so when I discovered this super easy way to do this, I wanted to share with you guys so that you could take advantage of one of Facebook's most powerful tools when it comes to advertising online. and the reason why you guys should do this is because the product catalog allows you to actually re target customers with products that they've already indicated interest in. so on, my daraa does marketing fake Shopify store- yeah, please don't go here. you can see I have a featured collection filled with some products of dog costumes and clothing. so what a product catalog would actually allow us to do is, say, a customer clicked on this- the soho sweatshirt- and added to cart. the next time that they went to facebook or instagram, you could actually dynamically retarget those people so that they see this exact product in their social media feeds, which is really, really powerful. in this method. I'm gonna share with you guys. this is exactly what I do at the agency and also with my personal clients- so let's dive in. okay, so we're gonna be starting at your Shopify homepage and from here we're gonna go to apps. so we will be downloading an app to do the heavy lifting on installing this product catalog. so we're going to visit the Shopify app store and we'll be downloading an app called flex, if I suite right here. so flex, if I, is free for up to your first 1000 products. there is a premium version which allows you to have better control over the way that your image is show up in Facebook or Instagram. but just starting off, just install the free version. I definitely use it for the free version for a number of clients, so it's totally fine. so when you first download it, you'll see this screen. you will not be seeing this little notike. it's just because I deleted it so that I could show you the exact process for getting to, for downloading your product catalog. so if you click on apps again, you can see that you have this flex pay Facebook product feed and this is where your apps gonna live. so go ahead and click on that and again, you won't see this little notike. but what you're gonna do is you're going to add the collection. so, yes, you are gonna have to have a collection already made in Shopify and, for this purpose, you want to create one with all of your products so that, no matter which product one of your customers lands on, you can be able to retarget them. so we have the all products collection selected. you want to make sure to click on this, use SEO titles and description so that google has an easier time finding you, and some of these are just premium upgrades, so, for this purpose, you're not gonna have to worry about them. you're also going to be able to see what your images are going to look like, both in facebook, for the corrupt option and for the fill option. as you can see, all those all tend to look the same and if they do, that's a good indication that you don't need to upgrade unless you have more than a thousand products. this right here is a feed generation time. so, with Flex off' i, it's actually going to look at your Shopify account for you at a specific time every day to update those products, as long as the products that you're adding to your Shopify site is in that catalog. so I like to do this in the middle of the night, like 4 am. these are other premium features. and then last easy step is to save your feed. and now, so this is actually where your feed lives, which is super cool. so we want to go ahead and copy that. and then we're going to head on over to Facebook ads manager. so once you're here, what you're going to do is you're going to go ahead and click on catalog manager. you're gonna go ahead and click on data sources- add products, and here we're gonna be choosing a bulk upload, and because we do not want to add all of our products one by one and we're not going to be using the pixel for this- and when you see here that we actually have another few options to choose from, and here we're gonna select scheduled feed and enter URL. so here is where we'll be entering the URL from our flex, if I app, so we'll go ahead and enter it there, click Next and now you're gonna be planning your update to. so, really, we only want to do this once a day, and I would recommend to do this again in the middle of the night, kind of like, when- when flex off', i is going to be uploading from Shopify. so the way that it's working is that flex, if I is syncing to the product catalog, and then flex if I, it is then sinking to ads manager. so let us do, okay, that's fine. and then here we want to name the data source, so you can go ahead and just keep the, the regular name. and you want to select your currency- for this purposes, it's the USD- and then you're gonna hit upload. so, depending on how many products you're uploading, this first time around shouldn't really take super long. and there we go very quick. and it says that I have eight products in the data feed, and that's exactly how many products I have on my Shopify. so that's perfect. and now you're ready to create your first ad. so let's go ahead and see what that looks like actually. so now you've already- you know you've done all the heavy lifting- your product catalog is installed, but I want to show you what you can do with that. so so when you're in ads manager, we're going to go ahead and create a campaign. this is going to be considered catalog sales, and here you're going to see this catalog portion pop-up and you can see that I have many catalogs, even two, for this purpose. sorry guys, but just make sure that you can see your products come in here. so go ahead and click on that one. let's not go wild. let's do a daily budget of five just for this purpose. I'm not going to do any of the targeting, really. what I want to do is I just want to show you guys what your ads will look like. you, you.
Customizing Facebook Dynamic Product Ads
facebook dynamic product ads, or dpa, allow us to leverage the text and images from our product catalogs to create ad units on facebook ads, rather than how we have to manually do it for all of the other ad units. so today i want to tok about all the different pieces you can pull in dynamically and how you can customize your ads to put your products in the best light. for the majority of this video i'm going to be in the ad creation portion of facebook business manager. we're going to be walking through all the ways we can customize our ads through the facebook catalogs. so i've gone ahead and set up a catalog sales objective campaign and got an ad set in place and now i'm in my placeholder ad itself. the first thing we get to choose when we're trying to create these facebook ads is going to be the format. we can choose single image or video carousel or collection likely. these are pretty familiar to you if you've run any sort of other facebook campaign around traffic conversions, anything along those lines. so i won't go too far into it, but for the most part you're going to be able to see an example over on the right. some of it will be blurred out, but you'll at least be able to get some idea of what's going on. for now i'm going to leave it as single image or video while we go through all the other customizations. if we scroll down a little bit, the next area that we get to customize is around the add creative. the first piece is going to be the creative tools and this is going to impact what the images look like within our facebook ads. so let's come over and click edit creative. you'll see there are three options that we have: crop images, add a frame, add catalog info. for right now i'm going to go to crop images, but the good news is that all of these three options open up in the exact same filter. since i chose crop, you can see that it automatikally selected crop, but again, we can choose frame or catalog info if we want to make those updates which we'll go through here in just a second. when choosing to crop your image, you have three different options. you can zoom in to fill, which will zoom in on the image to fill the ad, and you can kind of see some examples of that off to the right. you can zoom out to fit, or zoom out to make the entire image fit and have a background color or you can use trim and fit, which will trim and fit the image to show the product set more prominently, which ideally should make the product bigger. so if your product is further away it's a little bit easier to see. right now you can see zoom in to fill. for the most part the products that we have up here at the top are filling the image area, so it's easy to see what they are. if we choose zoom out to fit, you'll see that those images got a lot further away. those products are relatively small. right now it's choosing the automatik color. down below you can see that we have a new area which is background color. you can use a background color to fill the empty space around the image. for this product feed specifically, the automatik color that it's choosing is white. that's what it's showing you over here to the right. the only other option is to choose white. so this product feed is not necessarily the best option, but you can let either facebook optimize for you or you can choose a white background. the last option we have is to trim and fit. for this product feed it mostly looks the same that it did for zoom in to fill, but depending on what the image is in your catalog looks like. this is going to be the option that will show your product as prominently as it can, and again down below, you can see that there is a background color, either automatikally chosen by facebook to kind of match and work with the color scheme that you have in your catalog image, or a white background if you just want it to be stark white. for now i'm going to set this back to zoom in to fill, just so it's at the preset area. next we can choose a frame to go around our images. quite frankly, i don't have one of these to use. you can upload your own image by coming over here and choosing custom, and now you can see the image specifications that you would want to use for this. you can get a 1080 by 1080 under one megabyte, and aspect ratio needs to be one-to-one. what this will do is, when you have a frame added- think about it just like a picture- you'd have a frame or a border. whatever you upload, that is going to go around the entire product image within your product catalog. so not only does it need to fit the specifications that you have here, but if you think about it, it also needs to be transparent in the middle. you need to have nothing in the middle. it shouldn't have a white background, because if you add a frame and it has something over the middle, it's going to cover up your product. so make sure that you have something that only has a frame and the middle of it is going to be transparent so you can see the product showing through. the last way we can use creative tools is to start to implement catalog information in our images. there are going to be a few different pieces that we can use here. we can use price, strike through, price, percentage off and free shipping. i'll do a quick run through of price and how we can customize it and i'll just show you what the others look like. so let's start off with price, and now we have a number of different customization pieces available. you can obviously tell that over on the right we now have these rectangular, red and white shapes that have the price that is being pulled in dynamically from the product catalog. the first thing we can choose is the shape. there are going to be a few different options. we can choose from rectangle, pill, circle, triangle or none. and, as a quick tip, none means that the price goes away. so if you want your price, don't choose none, but depending on what your brand feel is which one you like best, which one you think works best with your image, choose the right shape that works for you. for now, i'm just going to leave it as rectangle. next, we can choose the font that we want to use. there are lots of different options in here. so, again, if you have something that you need to choose based on your branding, or if you just think one looks better, make sure that you've got the right font. but again, i'm going to leave it as open sans. we can then customize the color of both the shape and the text that we have available. the shape gives us a lot more options. first off, you'll see that there are a number of different preset options here. so for some reason, we decide that blue is better. we can choose that, and now the tags off to the right are showing up blue instead of red. but you'll also see that we have this plus button. now we can customize exactly what color we want. so you can even put in the hash code down at the bottom, if you know what that is, so you can customize this color to fit exactly with your brand scheme. if we want to customize text, we're a little bit more hamstrung there. we only have black or white text, so make sure whichever one you choose complements the color that you have here. for example, black does not look great with the blue. it's very hard to read, so i would leave it as the white. so just make sure you've got the right one chosen that makes it so your customers can read what the price is. otherwise you might as well not even have it there. next, we can choose if we want that background to be solid or transparent. again, this product feed might not be the best example because it's just a white background right now everything is solid. but if i click transparent, you'll see that it's a little less bright and that means that anything that would be behind that price tag would show through the tag just a little bit. so again, it's not the best example, but if you have product images that go all the way up to the portion where the price tag is and you want to make sure that your product shows through that a little bit, you can customize that as well. lastly, we get to choose which area of the image we want: the price tag.
How To Set Up Product Catalogs For Facebook and Instagram
do you sell something online, do you run ads on facebook or instagram? then you need to watch this video on product catalogs. [Applause]. hi, i'm morgan, a digital marketing professional with life marketing. today i'm going to tok about the facebook product catalog, which is an excellent way for you to sell your products and services to new and existing audiences. i'll show you what the product catalog is, how it works, how to set it up for your business, and i'll share some tips and tricks. so let's get into it. first. what is the product catalog? the catalog on facebook allows you to advertise products that you sell dynamically. this means facebook chooses the best combination of copy, creative placement and person to show your ad to. this is done via machine learning. before you can create a catalog, you'll need to have a facebook page for your business and a business manager account so that you can manage everything in one place. ensure that you have full admin access to the business manager and the page that you'll be using. this will help you avoid any pitfalls in the process. now let's look at creating a catalog. we'll walk through the catalog setup in the facebook business manager step by step as of october 2021.. first, you'll go to your commerce manager, you'll start creating your catalog. if this is the first catalog that you've ever made, you'll click get started, select create a catalog and then click get started. and if you've already created a catalog, then you'll see your selection of catalogs here. select one of those if you want to select add catalog to create a new one now. select the type of inventory that you advertise or sell, and click next for e-commerce. these are products only. choose how you want to add items to your catalog. you'll select upload product info if you plan to add items yourself in commerce manager, or you can connect it to a partner platform if you host your items on a larger website that has an integration with facebook. next, you'll select the business manager account that your catalog belongs to. this unlocks more ways that you can use your catalog than selecting a personal account, and it enables you to assign permissions for other people to work on your account, like if you were to hire an agency. now you have to be a business admin of a business manager account, so that's why it's important to make sure you have that access before you get started. now you'll enter a name for your catalog and click create. so now that you've got that set up. let's look at adding items to your catalog. at this point you're not quite done. you've created your catalog but you don't have any items in it yet, so you can't run ads to it. there are a few options for adding products to your catalog. i'm going to tok about all of them and then show you how to do my favorite method for small businesses. there are three main ways to add items to your catalog in the commerce manager. the first is manually. you'll add items using a manual form in commerce manager. the second is a data feed. you'll upload a spreadsheet file to add items in bulk. you can upload a file once or you can set up scheduled uploads to happen on a regular basis. your file will be in a csv or an xml format or some other spreadsheet format. you can also use your facebook pixel. this will help you import and update your items automatikally from your website, so it's super handy if it works for you. it's a little bit more complex to set up. you may need help with your developer, but there are instructions on facebook's website and i know most of you could probably figure your way through it. now. facebook created a table to help you decide what method will work best for your business. you can find that at the link displayed on the screen here, or just pause so that you can read it. we took a screenshot for you. now here's the best method that i use for most small businesses. manual upload can work well for your business if you only have a few products or services that don't change that often, and i would categorize a few as less than 10.. but if you are frequently adding new products or products are changing, or you sell hundreds or thousands of items, manual upload would just take multiple full-time employees and it would be too difficult to manage the listings, and i'm not about that life for you. that's why i recommend using a data feed to upload your products. so let's look at how to set up a data feeds. so i think this will apply for a lot of you. before you can upload a data feed, you need to create the file in the proper format. facebook's help documents have detailed instructions that you can find at the url on the screen. it may take some trial and error, don't worry, that's normal. after you've done that, you'll follow these steps. go to commerce manager and select your catalog. open the catalog tab and go to data sources. select add items. if a dropdown appears, select add multiple items. select data feed, followed by next. now this is optional, but you can check to see if your file is formatted correctly here. you'll select check file and a tool will appear in a new tab. you'll copy and paste some of the rows from your file and then select validate. if you see any errors here, you need to make sure that you fix those before you move forward, because those errors will follow. you close that tab when you're finished and select next. choose how to upload your file. you'll follow the link from your selected option to upload from computer, use a url or use google sheets. now remember that your data feed can be set to update on a schedule. i recommend weekly, on your slowest day, but you can run that by your developer if you have one. when you use a feed, you don't have to worry about manually tracking or updating inventory or images, which is excellent for small businesses. hey, we just helped a small business make over 1.5 million dollars through facebook advertising and, after managing millions of dollars in ad spend for thousands of different small businesses, we have decided to give away everything we learn to you in a special program if you want to learn the blueprint to success, the best practikes from some of the fastest growing companies in the world and all the different tools you will need, then sign up for our social ads training program today. now let's look at what you do with the product catalog. now that you know pretty much everything that you need to know about catalog setup, let's tok about why you even want the catalog, like what will it do for your business? it's a valid question, so i'm glad that you're asking. a catalog is useful for a lot of things, but here are some of my favorites: dynamic retargeting ads, for example. you can show products from your website that a visitor viewed but didn't purchase. you can also create collections to use these in instant experiences. these are full screen experiences that open from ads on mobile devices. you can also use these collections in other places on facebook. i also like tagging products in feed and story posts. you'll need catalog items uploaded if you want to be tagging your products in your feed or your story posts, which i highly recommend, and when instagram and facebook allow tagging products in live video next year, you'll want to take advantage of that too, and you can also use it to run collaborative ads with other pages. if you want to work with influencers or other brands to run ads together, you'll need a catalog to do this. now let's look at some of the changes that are coming to the product catalog. as i mentioned, facebook has announced that you'll be able to tag products from your catalog in your live shopping feeds sometime next year. this may update the way the catalog works, but i don't think it's likely to change how the upload or the setup process works in any big way. the ios updates are likely to affect reported traffic back to facebook from apple devices. facebook is working on their own systems to improve tracking as apple continues to make these changes. we'll bring updates here when we hear them, so be sure to s.