FREE Facebook ADs Copywriting Course For Shopify Dropshipping 2021 (Step By Step Blueprint)
Published on: December 6 2022 by Shri Kanase
FREE Facebook ADs Copywriting Course For Shopify Dropshipping 2021 (Step By Step Blueprint)
Table of Contents
FREE Facebook ADs Copywriting Course For Shopify Dropshipping 2021 (Step By Step Blueprint)
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | what is going on everybody sririkanasa |
| 00:00:03 | 00:00:06 | here and welcome back to the best |
| 00:00:04 | 00:00:08 | shopify youtube channel |
| 00:00:06 | 00:00:10 | out there in this video we're going to |
| 00:00:08 | 00:00:12 | be toking about crafting |
| 00:00:10 | 00:00:14 | seven figure facebook ad copies i'm |
| 00:00:12 | 00:00:16 | going to be taking you step by step |
| 00:00:14 | 00:00:18 | right from the beginning of constructing |
| 00:00:16 | 00:00:20 | the ad copy to publishing it |
| 00:00:18 | 00:00:22 | in the end so stik till the end but as |
| 00:00:20 | 00:00:24 | many of you have been notiking there's |
| 00:00:22 | 00:00:25 | been a lot of fluctuations with facebook |
| 00:00:24 | 00:00:28 | ads recently |
| 00:00:25 | 00:00:29 | and the fluctuations are just gonna get |
| 00:00:28 | 00:00:30 | worse because more and more people are |
| 00:00:29 | 00:00:32 | just going to go on |
| 00:00:30 | 00:00:34 | facebook ads and start using the |
| 00:00:32 | 00:00:34 | platform so because of this we have to |
| 00:00:34 | 00:00:37 | find |
| 00:00:34 | 00:00:39 | ways and these ways don't have to be big |
| 00:00:37 | 00:00:40 | but they have to be something different |
| 00:00:39 | 00:00:42 | than the rest of the people |
| 00:00:40 | 00:00:45 | and what they're doing and one great and |
| 00:00:42 | 00:00:46 | easy way to make a difference with your |
| 00:00:45 | 00:00:49 | ad copies and continue to |
| 00:00:46 | 00:00:51 | earn money profitably with facebook ads |
| 00:00:49 | 00:00:53 | is by crafting proper |
| 00:00:51 | 00:00:55 | ad copies for your ads but without |
| 00:00:53 | 00:00:56 | wasting any more time let's just jump |
| 00:00:55 | 00:00:58 | right into this |
| 00:00:56 | 00:01:00 | so crafting the seven figure ad copies |
| 00:00:58 | 00:01:01 | and this is your guide to high |
| 00:01:00 | 00:01:03 | converting ad copies |
| 00:01:01 | 00:01:05 | the first thing that i want to tok |
| 00:01:03 | 00:01:07 | about is why do you even want to focus |
| 00:01:05 | 00:01:08 | on the ad copy itself why not focus on |
| 00:01:07 | 00:01:10 | the targeting |
| 00:01:08 | 00:01:12 | or using instagram influencers to get |
| 00:01:10 | 00:01:13 | data or anything else besides the ad |
| 00:01:12 | 00:01:15 | copy itself |
| 00:01:13 | 00:01:17 | well there's a few reasons why on this |
| 00:01:15 | 00:01:18 | slide i have a few screenshots |
| 00:01:17 | 00:01:21 | the first screenshot at the top shows |
| 00:01:18 | 00:01:23 | you a specific metric facebook ads |
| 00:01:21 | 00:01:26 | recently rolled out and this can be seen |
| 00:01:23 | 00:01:27 | at the ad level not the ad set level but |
| 00:01:26 | 00:01:30 | what facebook has |
| 00:01:27 | 00:01:31 | begun to do is actually monitor the ad |
| 00:01:30 | 00:01:34 | copy itself |
| 00:01:31 | 00:01:36 | and provide results based on the ad copy |
| 00:01:34 | 00:01:37 | there are three separate metrics |
| 00:01:36 | 00:01:39 | facebook looks at |
| 00:01:37 | 00:01:40 | when determining whether the ad copy is |
| 00:01:39 | 00:01:42 | good or not |
| 00:01:40 | 00:01:44 | and these three measures can literally |
| 00:01:42 | 00:01:46 | make or break your ad so it is really |
| 00:01:44 | 00:01:48 | important to pay attention to them |
| 00:01:46 | 00:01:50 | the first one is quality ranking what |
| 00:01:48 | 00:01:52 | exactly is quality ranking if you look |
| 00:01:50 | 00:01:53 | at the image in the middle in the bottom |
| 00:01:52 | 00:01:55 | it says |
| 00:01:53 | 00:01:57 | quality ranking is basically a ranking |
| 00:01:55 | 00:01:59 | of your ads perceived |
| 00:01:57 | 00:02:01 | quality this metric is measured using |
| 00:01:59 | 00:02:03 | feedback on your ads and the post |
| 00:02:01 | 00:02:04 | click experience meaning what happens |
| 00:02:03 | 00:02:06 | after a customer |
| 00:02:04 | 00:02:08 | clicks on the link on your ad copy does |
| 00:02:06 | 00:02:10 | the customer immediately go to your |
| 00:02:08 | 00:02:11 | website and then exit out or does the |
| 00:02:10 | 00:02:13 | customer continue browsing |
| 00:02:11 | 00:02:15 | for a few minutes and eventually ends up |
| 00:02:13 | 00:02:17 | purchasing your ad is basically |
| 00:02:15 | 00:02:19 | ranked against ads that compete for that |
| 00:02:17 | 00:02:21 | same specific |
| 00:02:19 | 00:02:22 | audience and if you don't have a good |
| 00:02:21 | 00:02:24 | quality ranking |
| 00:02:22 | 00:02:25 | of course you're gonna rank less and |
| 00:02:24 | 00:02:26 | less because you're competing with this |
| 00:02:25 | 00:02:27 | other ads |
| 00:02:26 | 00:02:30 | and some of these other ads may be |
| 00:02:27 | 00:02:30 | ranking higher than you so what facebook |
| 00:02:30 | 00:02:32 | does |
| 00:02:30 | 00:02:34 | is facebook shows that ad more to that |
| 00:02:32 | 00:02:37 | specific audience and your ad |
| 00:02:34 | 00:02:38 | gets shown less and less and this just |
| 00:02:37 | 00:02:40 | means your cost |
| 00:02:38 | 00:02:41 | increases for no reason so again at the |
| 00:02:40 | 00:02:44 | bottom it says this only applies to the |
| 00:02:41 | 00:02:45 | ad level not the ad set level meaning |
| 00:02:44 | 00:02:47 | you need to have a good ad copy to |
| 00:02:45 | 00:02:48 | battle this the second metric is |
| 00:02:47 | 00:02:50 | engagement rate |
| 00:02:48 | 00:02:52 | ranking and the third image on the |
| 00:02:50 | 00:02:54 | bottom says a ranking of your ads |
| 00:02:52 | 00:02:55 | expected engagement rate |
| 00:02:54 | 00:02:58 | and this engagement includes all the |
| 00:02:55 | 00:02:58 | clicks likes comments and shares that |
| 00:02:58 | 00:03:00 | happen |
| 00:02:58 | 00:03:02 | on this ad copy again your ad competes |
| 00:03:00 | 00:03:03 | with the other ads |
| 00:03:02 | 00:03:05 | competing for that same audience and |
| 00:03:03 | 00:03:06 | whoever has a higher engagement rate |
| 00:03:05 | 00:03:08 | wins the |
| 00:03:06 | 00:03:10 | auction so in simple words what this is |
| 00:03:08 | 00:03:10 | saying is if people are not engaging |
| 00:03:10 | 00:03:13 | with your ad |
| 00:03:10 | 00:03:14 | then you're gonna rank less final metric |
| 00:03:13 | 00:03:16 | that facebook really takes into |
| 00:03:14 | 00:03:18 | consideration is the conversion rate |
| 00:03:16 | 00:03:20 | ranking and it is a ranking of your |
| 00:03:18 | 00:03:21 | ads expected conversion rate again your |
| 00:03:20 | 00:03:23 | ad is going to be |
| 00:03:21 | 00:03:25 | competing with these other ad copies |
| 00:03:23 | 00:03:26 | from other people so this one is |
| 00:03:25 | 00:03:27 | basically how many people are actually |
| 00:03:26 | 00:03:29 | converting from |
| 00:03:27 | 00:03:32 | going through this ad copy so as you can |
| 00:03:29 | 00:03:35 | see these three newly imposed metrics |
| 00:03:32 | 00:03:36 | really can make or break your ad copy |
| 00:03:35 | 00:03:38 | your ad set and whether you find any |
| 00:03:36 | 00:03:41 | success or not because |
| 00:03:38 | 00:03:42 | if you rank low in any of these facebook |
| 00:03:41 | 00:03:44 | is immediately gonna |
| 00:03:42 | 00:03:46 | penalize you by lowering your reach so i |
| 00:03:44 | 00:03:48 | mean in the end you're just paying |
| 00:03:46 | 00:03:49 | extra money for barely any to no |
| 00:03:48 | 00:03:51 | conversions at all and i don't think you |
| 00:03:49 | 00:03:52 | want that so you may be thinking okay |
| 00:03:51 | 00:03:54 | that's great |
| 00:03:52 | 00:03:56 | more rules to bring us down now what do |
| 00:03:54 | 00:03:58 | we do shree well this is |
| 00:03:56 | 00:03:59 | where you start to create those ad |
| 00:03:58 | 00:04:01 | copies that are really |
| 00:03:59 | 00:04:03 | shining and stand out of the crowd and |
| 00:04:01 | 00:04:05 | this does mean that you need to put in |
| 00:04:03 | 00:04:05 | more work into making the ad copy itself |
| 00:04:05 | 00:04:07 | now |
| 00:04:05 | 00:04:09 | just because of the more metrics |
| 00:04:07 | 00:04:11 | facebook looks at when judging whether |
| 00:04:09 | 00:04:12 | your ad copy is a winning ad copy or not |
| 00:04:11 | 00:04:14 | and there are a few |
| 00:04:12 | 00:04:15 | elements of a good ad cup and we're |
| 00:04:14 | 00:04:18 | going to be going through all four of |
| 00:04:15 | 00:04:20 | them but the first one is emotional |
| 00:04:18 | 00:04:21 | triggers this is one thing that your ad |
| 00:04:20 | 00:04:23 | copy is |
| 00:04:21 | 00:04:25 | required to have if you want to stand |
| 00:04:23 | 00:04:26 | out of the crowd because most of the ad |
| 00:04:25 | 00:04:28 | copies |
| 00:04:26 | 00:04:30 | i've personally been seeing lack |
| 00:04:28 | 00:04:32 | emotional triggers they are very plain |
| 00:04:30 | 00:04:34 | and bland and they're the kind of ad |
| 00:04:32 | 00:04:35 | copies that i would fall asleep reading |
| 00:04:34 | 00:04:37 | so you want to stay away from those and |
| 00:04:35 | 00:04:39 | start off by involving emotional |
| 00:04:37 | 00:04:40 | triggers now what do i mean by emotional |
| 00:04:39 | 00:04:42 | triggers |
| 00:04:40 | 00:04:43 | there are several ways to implement |
| 00:04:42 | 00:04:44 | emotional triggers the first one is |
| 00:04:43 | 00:04:46 | feelings |
| 00:04:44 | 00:04:48 | i've said this many times before you |
| 00:04:46 | 00:04:50 | have to include feelings in your ad |
| 00:04:48 | 00:04:51 | copies otherwise it's not going to sell |
| 00:04:50 | 00:04:53 | don't be boring and just state the |
| 00:04:51 | 00:04:54 | specifications of the product you're |
| 00:04:53 | 00:04:56 | selling |
| 00:04:54 | 00:04:57 | or what dimensions it is because nobody |
| 00:04:56 | 00:04:59 | likes to read about that |
| 00:04:57 | 00:05:00 | they like to read about how that product |
| 00:04:59 | 00:05:03 | can make them feel and a good way to |
| 00:05:00 | 00:05:06 | introduce a lot of feelings emotions etc |
| 00:05:03 | 00:05:08 | is by referring to events or occasions |
| 00:05:06 | 00:05:10 | or referencing to loved ones family |
| 00:05:08 | 00:05:12 | friend or the time on earth meaning |
| 00:05:10 | 00:05:14 | adding scarcity how much time we have |
| 00:05:12 | 00:05:15 | left on earth everybody has a limited |
| 00:05:14 | 00:05:17 | time on earth and that is something |
| 00:05:15 | 00:05:18 | people are willing to spend as much |
| 00:05:17 | 00:05:20 | money as possible |
| 00:05:18 | 00:05:22 | to make the best out of so if you can't |
| 00:05:20 | 00:05:24 | somehow relate your product to |
| 00:05:22 | 00:05:26 | directly to how much time a person has |
| 00:05:24 | 00:05:28 | left of their life especially if you're |
| 00:05:26 | 00:05:28 | targeting an older audience this can |
| 00:05:28 | 00:05:30 | really |
| 00:05:28 | 00:05:32 | impact your ad itself and get more and |
| 00:05:30 | 00:05:34 | more people to engage with your audience |
| 00:05:32 | 00:05:36 | and also have more people convert in the |
| 00:05:34 | 00:05:39 | end but all of these things are useless |
| 00:05:36 | 00:05:40 | unless you ask yourself one important |
| 00:05:39 | 00:05:42 | question and that is |
| 00:05:40 | 00:05:44 | what is the customer or the buyer's end |
| 00:05:42 | 00:05:44 | goal with the product what do they want |
| 00:05:44 | 00:05:46 | to achieve |
| 00:05:44 | 00:05:48 | in the end are they going to buy the |
| 00:05:46 | 00:05:49 | product to give happiness to one of |
| 00:05:48 | 00:05:51 | their family members or friends or loved |
| 00:05:49 | 00:05:53 | one or are they going to buy the product |
| 00:05:51 | 00:05:53 | to bring a positive change in their own |
| 00:05:53 | 00:05:56 | life |
| 00:05:53 | 00:05:57 | and make their life easier so this is |
| 00:05:56 | 00:05:58 | one key question you have to ask which |
| 00:05:57 | 00:05:59 | can |
| 00:05:58 | 00:06:01 | literally guide you through the |
| 00:05:59 | 00:06:03 | emotional triggers process |
| 00:06:01 | 00:06:05 | and help you implement the correct |
| 00:06:03 | 00:06:06 | triggers because if you implement the |
| 00:06:05 | 00:06:07 | wrong |
| 00:06:06 | 00:06:09 | trigger for a winning product that |
| 00:06:07 | 00:06:10 | product is not going to sell and if you |
| 00:06:09 | 00:06:12 | implement the right triggers for |
| 00:06:10 | 00:06:14 | not a winning product that product isn't |
| 00:06:12 | 00:06:15 | going to sell so these two things need |
| 00:06:14 | 00:06:17 | to match |
| 00:06:15 | 00:06:19 | and the audience needs to match with the |
| 00:06:17 | 00:06:20 | emotional triggers as well but that is |
| 00:06:19 | 00:06:22 | one of the key elements of a good ad |
| 00:06:20 | 00:06:24 | copy the second one is that you need to |
| 00:06:22 | 00:06:25 | forget the features |
| 00:06:24 | 00:06:27 | i mean just put them inside your pocket |
| 00:06:25 | 00:06:30 | or throw them in the trash can outside |
| 00:06:27 | 00:06:31 | and start identifying with the benefits |
| 00:06:30 | 00:06:34 | again this goes back to the feelings how |
| 00:06:31 | 00:06:36 | can this product make the customer feel |
| 00:06:34 | 00:06:37 | and how can i benefit their life nobody |
| 00:06:36 | 00:06:39 | cares about |
| 00:06:37 | 00:06:41 | the dimensions of the product or how |
| 00:06:39 | 00:06:43 | safely it can fit in a storage space |
| 00:06:41 | 00:06:45 | unless that product does solve a problem |
| 00:06:43 | 00:06:47 | of reducing the storage space in general |
| 00:06:45 | 00:06:49 | otherwise you want to identify the key |
| 00:06:47 | 00:06:52 | benefits think about how it can make the |
| 00:06:49 | 00:06:53 | life easier of that individual how it |
| 00:06:52 | 00:06:55 | can give pleasure |
| 00:06:53 | 00:06:57 | satisfaction or happiness to the person |
| 00:06:55 | 00:06:59 | right now in this moment or |
| 00:06:57 | 00:07:00 | long term and whether it is short-term |
| 00:06:59 | 00:07:02 | or long-term happiness |
| 00:07:00 | 00:07:04 | satisfaction or pleasure you want to |
| 00:07:02 | 00:07:06 | make sure to include that |
| 00:07:04 | 00:07:07 | into your ad copy and the third and most |
| 00:07:06 | 00:07:10 | important thing is savings |
| 00:07:07 | 00:07:12 | people love saving money i've not met |
| 00:07:10 | 00:07:13 | one person who likes to spend extra just |
| 00:07:12 | 00:07:16 | for the sake of it so if you can |
| 00:07:13 | 00:07:16 | include some type of savings in your ad |
| 00:07:16 | 00:07:18 | copy |
| 00:07:16 | 00:07:20 | and how they can save buying your |
| 00:07:18 | 00:07:22 | product you're on a really good path |
| 00:07:20 | 00:07:23 | and in a few slides i'm going to give |
| 00:07:22 | 00:07:26 | you a step-by-step process |
| 00:07:23 | 00:07:27 | but continuing on with the elements of a |
| 00:07:26 | 00:07:30 | good ad copy |
| 00:07:27 | 00:07:30 | i follow one specific short word and |
| 00:07:30 | 00:07:32 | that is |
| 00:07:30 | 00:07:34 | f-l-o it is easy to remember and it |
| 00:07:32 | 00:07:36 | stands for feeling left out |
| 00:07:34 | 00:07:38 | it is sort of a question but that |
| 00:07:36 | 00:07:40 | question basically makes the person |
| 00:07:38 | 00:07:42 | reading your ad cup you kind of feel as |
| 00:07:40 | 00:07:43 | if they're feeling left out and what do |
| 00:07:42 | 00:07:45 | i mean by this exactly |
| 00:07:43 | 00:07:47 | one way to introduce flo into your ad |
| 00:07:45 | 00:07:49 | copy is to refer to |
| 00:07:47 | 00:07:50 | all of the happy customers that are |
| 00:07:49 | 00:07:52 | currently using your product |
| 00:07:50 | 00:07:53 | and have experienced a change in their |
| 00:07:52 | 00:07:56 | life when you say something like |
| 00:07:53 | 00:07:57 | join thousands of happy customers all |
| 00:07:56 | 00:07:59 | over the world |
| 00:07:57 | 00:08:01 | or something like change your life like |
| 00:07:59 | 00:08:02 | these 10 000 other customers did with |
| 00:08:01 | 00:08:04 | our product |
| 00:08:02 | 00:08:06 | these kinds of sentences really make the |
| 00:08:04 | 00:08:07 | person reading the ad copy itself |
| 00:08:06 | 00:08:09 | feel as if they're left out from these |
| 00:08:07 | 00:08:10 | happy people inside their mind they |
| 00:08:09 | 00:08:12 | start to think |
| 00:08:10 | 00:08:13 | okay if all of these people are happy i |
| 00:08:12 | 00:08:14 | mean what's stopping me from joining |
| 00:08:13 | 00:08:16 | them |
| 00:08:14 | 00:08:18 | i want to be happy like them too and i |
| 00:08:16 | 00:08:18 | have a problem with this product insults |
| 00:08:18 | 00:08:21 | so |
| 00:08:18 | 00:08:22 | i mean why not just buy that and that is |
| 00:08:21 | 00:08:24 | exactly the mindset you want to get the |
| 00:08:22 | 00:08:25 | customer into because that is when they |
| 00:08:24 | 00:08:27 | pull out their credit card |
| 00:08:25 | 00:08:29 | implementing flo basically gives the |
| 00:08:27 | 00:08:30 | sense to the person reading the ad copy |
| 00:08:29 | 00:08:32 | that they're missing something |
| 00:08:30 | 00:08:33 | they're missing something that could be |
| 00:08:32 | 00:08:34 | added to their life and make their life |
| 00:08:33 | 00:08:36 | easier |
| 00:08:34 | 00:08:38 | and more fun and this kind of lets them |
| 00:08:36 | 00:08:40 | know that losing this something |
| 00:08:38 | 00:08:41 | kinda is not desirable so in the end |
| 00:08:40 | 00:08:43 | their buying intention |
| 00:08:41 | 00:08:45 | increases by 10 times so whenever |
| 00:08:43 | 00:08:48 | crafting an ad copy introduce |
| 00:08:45 | 00:08:48 | flo or feeling left out emotions and you |
| 00:08:48 | 00:08:50 | will |
| 00:08:48 | 00:08:52 | really stand out from the rest of the |
| 00:08:50 | 00:08:54 | crowd but this is followed by a strong |
| 00:08:52 | 00:08:55 | cta or call to |
| 00:08:54 | 00:08:57 | action one question you want to ask |
| 00:08:55 | 00:08:58 | yourself when creating the call to |
| 00:08:57 | 00:08:59 | action is |
| 00:08:58 | 00:09:01 | why should they take action and why |
| 00:08:59 | 00:09:04 | should they take it right now |
| 00:09:01 | 00:09:05 | not in 10 minutes not in 10 hours not in |
| 00:09:04 | 00:09:07 | 10 years |
| 00:09:05 | 00:09:09 | right now and to introduce the call to |
| 00:09:07 | 00:09:10 | action feature you want to say words |
| 00:09:09 | 00:09:13 | like grab yours now |
| 00:09:10 | 00:09:15 | get yours now purchase yours now i do |
| 00:09:13 | 00:09:15 | not like to use the word buy yours now |
| 00:09:15 | 00:09:17 | or buy |
| 00:09:15 | 00:09:19 | simply because i feel that that is too |
| 00:09:17 | 00:09:20 | imposing on the customer and they may be |
| 00:09:19 | 00:09:23 | too intimidated so you want to kind of |
| 00:09:20 | 00:09:23 | take a step back and make them persuaded |
| 00:09:23 | 00:09:26 | through these |
| 00:09:23 | 00:09:28 | less impactful words but they still do |
| 00:09:26 | 00:09:29 | the job but these are the four main |
| 00:09:28 | 00:09:32 | elements of a good ad copy |
| 00:09:29 | 00:09:34 | you cannot find good success leaving one |
| 00:09:32 | 00:09:36 | of these elements out so you want to try |
| 00:09:34 | 00:09:37 | to implement all four of these but |
| 00:09:36 | 00:09:39 | once you have implemented all four of |
| 00:09:37 | 00:09:41 | them it is time to decide whether |
| 00:09:39 | 00:09:43 | you want to introduce an image ad or a |
| 00:09:41 | 00:09:45 | video ad for your product again i know a |
| 00:09:43 | 00:09:46 | lot of people say video ad video ad |
| 00:09:45 | 00:09:49 | video ad but i think that is |
| 00:09:46 | 00:09:50 | really not a good choice to make and let |
| 00:09:49 | 00:09:52 | me tell you why |
| 00:09:50 | 00:09:53 | my first winning product that i ever had |
| 00:09:52 | 00:09:56 | in shopify |
| 00:09:53 | 00:09:56 | i launched video ads for and they did |
| 00:09:56 | 00:09:59 | not work |
| 00:09:56 | 00:10:01 | i was literally a step away from just |
| 00:09:59 | 00:10:03 | abandoning that product |
| 00:10:01 | 00:10:04 | but something inside my head told me to |
| 00:10:03 | 00:10:06 | try an image ad for it |
| 00:10:04 | 00:10:08 | and you know what that did that made me |
| 00:10:06 | 00:10:10 | into the success story that i am today |
| 00:10:08 | 00:10:11 | because i simply used an |
| 00:10:10 | 00:10:13 | image out over a video ad so don't |
| 00:10:11 | 00:10:14 | listen to all these people yelling and |
| 00:10:13 | 00:10:16 | screaming at you |
| 00:10:14 | 00:10:17 | to use video ad and making you think |
| 00:10:16 | 00:10:18 | you're weird for using image ads because |
| 00:10:17 | 00:10:20 | that is not true |
| 00:10:18 | 00:10:22 | and one simple question to ask yourself |
| 00:10:20 | 00:10:23 | which will help you decide whether you |
| 00:10:22 | 00:10:25 | need a video ad or not is |
| 00:10:23 | 00:10:28 | does the product require an extensive |
| 00:10:25 | 00:10:30 | explanation or is it an impulse buy |
| 00:10:28 | 00:10:31 | if it is less than 50 dollars i consider |
| 00:10:30 | 00:10:33 | it an impulse buy |
| 00:10:31 | 00:10:35 | and i usually just have image ads for |
| 00:10:33 | 00:10:35 | the product unless it needs some kind of |
| 00:10:35 | 00:10:38 | demonstration |
| 00:10:35 | 00:10:38 | if it's above 50 i still have an image |
| 00:10:38 | 00:10:41 | ad but |
| 00:10:38 | 00:10:43 | i split test it with a video ad and one |
| 00:10:41 | 00:10:45 | cool way to split test that i'm finding |
| 00:10:43 | 00:10:46 | right now is launching a post engagement |
| 00:10:45 | 00:10:48 | ad set or campaign |
| 00:10:46 | 00:10:50 | one to two days prior to launching the |
| 00:10:48 | 00:10:52 | website conversion campaign |
| 00:10:50 | 00:10:54 | and testing through to five different ad |
| 00:10:52 | 00:10:54 | copies within the post engagement |
| 00:10:54 | 00:10:56 | campaign |
| 00:10:54 | 00:10:58 | you can have two to three ad sets |
| 00:10:56 | 00:10:59 | running with three to five ad copies |
| 00:10:58 | 00:11:01 | each at five dollars a day |
| 00:10:59 | 00:11:03 | and just monitor them for a day or two |
| 00:11:01 | 00:11:04 | and see which ad copy |
| 00:11:03 | 00:11:06 | facebook spends the most budget on |
| 00:11:04 | 00:11:08 | because that is what facebook determines |
| 00:11:06 | 00:11:10 | to be the winning ad cop and once you do |
| 00:11:08 | 00:11:11 | find that stat out you want to include |
| 00:11:10 | 00:11:12 | that inside the website conversion |
| 00:11:11 | 00:11:13 | campaign but once you have made this |
| 00:11:12 | 00:11:15 | decision of |
| 00:11:13 | 00:11:18 | video or image ad let's begin with the |
| 00:11:15 | 00:11:20 | writing the actual ad copy and there are |
| 00:11:18 | 00:11:22 | four steps to this process |
| 00:11:20 | 00:11:23 | the first step is determining the |
| 00:11:22 | 00:11:25 | audience age range |
| 00:11:23 | 00:11:27 | and if you're not exactly sure exactly |
| 00:11:25 | 00:11:29 | what age your audience is in |
| 00:11:27 | 00:11:30 | it is completely fine you can just |
| 00:11:29 | 00:11:32 | estimate it this is not to |
| 00:11:30 | 00:11:35 | narrow down the targeting but rather to |
| 00:11:32 | 00:11:35 | include in the specific ad copy that |
| 00:11:35 | 00:11:37 | you're creating |
| 00:11:35 | 00:11:39 | and the main thing we use age range for |
| 00:11:37 | 00:11:40 | is to determine whether we want to use |
| 00:11:39 | 00:11:42 | emojis or not |
| 00:11:40 | 00:11:44 | usually what i've been finding success |
| 00:11:42 | 00:11:46 | with is using a lot of emojis but not |
| 00:11:44 | 00:11:48 | overdoing it for younger audience |
| 00:11:46 | 00:11:49 | compared to the older audience which do |
| 00:11:48 | 00:11:51 | not react that well |
| 00:11:49 | 00:11:53 | to emojis so if your product is somewhat |
| 00:11:51 | 00:11:56 | related to the younger audience |
| 00:11:53 | 00:11:58 | use some emojis but don't overdo it and |
| 00:11:56 | 00:12:00 | if it's for an older audience don't use |
| 00:11:58 | 00:12:01 | as many emojis maybe one or two max but |
| 00:12:00 | 00:12:03 | once you've determined that |
| 00:12:01 | 00:12:05 | go on to step two and this is the actual |
| 00:12:03 | 00:12:07 | ad creation and by ad creation i mean |
| 00:12:05 | 00:12:09 | the ad copy creation not the video or |
| 00:12:07 | 00:12:11 | image ad i have videos on that if you |
| 00:12:09 | 00:12:13 | need help determining how to choose the |
| 00:12:11 | 00:12:14 | video or image ad just click the link |
| 00:12:13 | 00:12:16 | below |
| 00:12:14 | 00:12:17 | to my channel and click that subscribe |
| 00:12:16 | 00:12:19 | button in the process |
| 00:12:17 | 00:12:21 | but for the ad copy itself the first |
| 00:12:19 | 00:12:23 | sentence needs to be the main benefit |
| 00:12:21 | 00:12:25 | that the customer will face using the |
| 00:12:23 | 00:12:27 | product and i have two examples here |
| 00:12:25 | 00:12:28 | which i quickly wrote the first one |
| 00:12:27 | 00:12:31 | let's just read that really quickly i |
| 00:12:28 | 00:12:31 | began the ad copy text with an emoji |
| 00:12:31 | 00:12:33 | that's why |
| 00:12:31 | 00:12:35 | i've written emoji in parentheses but |
| 00:12:33 | 00:12:37 | emoji and then |
| 00:12:35 | 00:12:39 | in this sentence i'm pretending to be |
| 00:12:37 | 00:12:41 | selling a fan since summer is coming up |
| 00:12:39 | 00:12:42 | so mini fan in quotes and then i add a |
| 00:12:41 | 00:12:45 | little dash and i say |
| 00:12:42 | 00:12:47 | made to provide utmost comfort and |
| 00:12:45 | 00:12:48 | coolness in the hot summer months so |
| 00:12:47 | 00:12:51 | notike the key |
| 00:12:48 | 00:12:52 | words that i have used utmost comfort |
| 00:12:51 | 00:12:55 | coolness and hot |
| 00:12:52 | 00:12:56 | these are very emotionally charged words |
| 00:12:55 | 00:12:58 | because they introduce some kind of |
| 00:12:56 | 00:13:00 | feeling into the customer |
| 00:12:58 | 00:13:02 | when i use the word hot some people |
| 00:13:00 | 00:13:03 | immediately start to feel stikiness all |
| 00:13:02 | 00:13:05 | around their body |
| 00:13:03 | 00:13:06 | or a sense of disturbance and that is |
| 00:13:05 | 00:13:07 | the main reason why i'm including these |
| 00:13:06 | 00:13:09 | words |
| 00:13:07 | 00:13:10 | and this is part of the four elements |
| 00:13:09 | 00:13:13 | which i mentioned earlier in the video |
| 00:13:10 | 00:13:14 | using these emotionally charged words |
| 00:13:13 | 00:13:15 | really helps connect the customer with |
| 00:13:14 | 00:13:18 | your ad copy itself |
| 00:13:15 | 00:13:20 | another example is an example of a face |
| 00:13:18 | 00:13:22 | massager so i start off the ad copy |
| 00:13:20 | 00:13:23 | with face massager and then emoji and |
| 00:13:22 | 00:13:25 | then i say helping women |
| 00:13:23 | 00:13:28 | all over the world stay beautiful and |
| 00:13:25 | 00:13:29 | young so again i introduce the flo |
| 00:13:28 | 00:13:32 | element which is |
| 00:13:29 | 00:13:33 | women all over the world so who whatever |
| 00:13:32 | 00:13:34 | woman is reading this ad cop is going to |
| 00:13:33 | 00:13:36 | feel |
| 00:13:34 | 00:13:37 | left out now because these women all |
| 00:13:36 | 00:13:39 | over the world are staying |
| 00:13:37 | 00:13:40 | beautiful and young in the process of |
| 00:13:39 | 00:13:41 | using our face |
| 00:13:40 | 00:13:43 | massager so as you can see i'm |
| 00:13:41 | 00:13:46 | implementing these different elements |
| 00:13:43 | 00:13:47 | of the four step strategy into the ad |
| 00:13:46 | 00:13:49 | copy and right in the first sentence |
| 00:13:47 | 00:13:51 | because the first sentence is the most |
| 00:13:49 | 00:13:52 | important we're moving on to the second |
| 00:13:51 | 00:13:55 | part of step two which is |
| 00:13:52 | 00:13:57 | including a strong offering this offer |
| 00:13:55 | 00:13:59 | comes right after the first sentence but |
| 00:13:57 | 00:14:01 | it should be something like this so i |
| 00:13:59 | 00:14:03 | start off with an emoji again and i |
| 00:14:01 | 00:14:04 | since father's day is coming up when i'm |
| 00:14:03 | 00:14:05 | recording this video i could say |
| 00:14:04 | 00:14:08 | something like |
| 00:14:05 | 00:14:10 | mega father's day sale up to 59 off so |
| 00:14:08 | 00:14:10 | as you can see i'm introducing a special |
| 00:14:10 | 00:14:13 | event an |
| 00:14:10 | 00:14:15 | occasion which is father's day and i'm |
| 00:14:13 | 00:14:18 | introducing an offer which is 59 |
| 00:14:15 | 00:14:19 | off a second sentence example is 63 off |
| 00:14:18 | 00:14:22 | plus |
| 00:14:19 | 00:14:24 | free shipping today only so scarcity |
| 00:14:22 | 00:14:26 | plus a great offer having this as your |
| 00:14:24 | 00:14:28 | second sentence really makes the |
| 00:14:26 | 00:14:30 | person reading that ad copy want to |
| 00:14:28 | 00:14:32 | continue reading and find out more about |
| 00:14:30 | 00:14:34 | exactly how they can claim this offer |
| 00:14:32 | 00:14:36 | and have this benefit this product |
| 00:14:34 | 00:14:37 | offers and the third and final part of |
| 00:14:36 | 00:14:39 | the |
| 00:14:37 | 00:14:40 | ad copy itself is having the call to |
| 00:14:39 | 00:14:42 | action button you can have the third |
| 00:14:40 | 00:14:45 | part as the scarcity factor and have the |
| 00:14:42 | 00:14:46 | fourth part as the call to action but |
| 00:14:45 | 00:14:48 | if you want to include the call to |
| 00:14:46 | 00:14:50 | action in the third part you simply |
| 00:14:48 | 00:14:52 | write grab yours now and then the arrow |
| 00:14:50 | 00:14:53 | and the link or purchase yours now |
| 00:14:52 | 00:14:55 | followed by the link but i like to |
| 00:14:53 | 00:14:58 | include the call to action twice |
| 00:14:55 | 00:15:00 | just to make it stand out and be bold |
| 00:14:58 | 00:15:01 | for the customer to read and click on |
| 00:15:00 | 00:15:04 | and this is followed by step number |
| 00:15:01 | 00:15:05 | three which is monitoring the results |
| 00:15:04 | 00:15:07 | just because you created this ad copy |
| 00:15:05 | 00:15:09 | does not mean you just leave it running |
| 00:15:07 | 00:15:10 | forever and it's gonna start making your |
| 00:15:09 | 00:15:12 | sales and you don't do anything about it |
| 00:15:10 | 00:15:14 | you have to constantly be |
| 00:15:12 | 00:15:15 | measuring the metrics trying to figure |
| 00:15:14 | 00:15:17 | out where it can be improved |
| 00:15:15 | 00:15:19 | why it's not working if it's not working |
| 00:15:17 | 00:15:21 | etc because everything that gets |
| 00:15:19 | 00:15:23 | measured can get improved and |
| 00:15:21 | 00:15:25 | one easy metric that i always look at is |
| 00:15:23 | 00:15:26 | if the ad copy itself |
| 00:15:25 | 00:15:29 | does not have a link click by a dollar |
| 00:15:26 | 00:15:31 | fifty spent i will cut off that ad copy |
| 00:15:29 | 00:15:32 | period it is not a good ad copy |
| 00:15:31 | 00:15:34 | usually this metric works for products |
| 00:15:32 | 00:15:36 | all the way up to a hundred dollars and |
| 00:15:34 | 00:15:37 | after a hundred dollars i like to stay |
| 00:15:36 | 00:15:39 | up to two dollars spent |
| 00:15:37 | 00:15:41 | this is the general three step process |
| 00:15:39 | 00:15:42 | and step number four which i'm not |
| 00:15:41 | 00:15:44 | really included here but |
| 00:15:42 | 00:15:46 | that is simply redoing the process over |
| 00:15:44 | 00:15:48 | and over again you want to continue |
| 00:15:46 | 00:15:49 | adding more ad copies every single week |
| 00:15:48 | 00:15:51 | every single few days |
| 00:15:49 | 00:15:53 | if you can because something that worked |
| 00:15:51 | 00:15:55 | yesterday may not work today so always |
| 00:15:53 | 00:15:57 | be fresh with your ad copies |
| 00:15:55 | 00:15:58 | try to find the newest thing that works |
| 00:15:57 | 00:15:59 | and that's gonna really help you get |
| 00:15:58 | 00:16:00 | those sales |
| 00:15:59 | 00:16:02 | now for this video i'm gonna be going |
| 00:16:00 | 00:16:04 | over three research strategies that you |
| 00:16:02 | 00:16:05 | can use in order to come up with good ad |
| 00:16:04 | 00:16:07 | copies |
| 00:16:05 | 00:16:09 | and the first one is for instagram |
| 00:16:07 | 00:16:11 | research you don't necessarily have to |
| 00:16:09 | 00:16:12 | be doing influencer ads in order for |
| 00:16:11 | 00:16:14 | this to work |
| 00:16:12 | 00:16:16 | but all you need to simply do is |
| 00:16:14 | 00:16:18 | research your competitor |
| 00:16:16 | 00:16:20 | on instagram and you can do this by |
| 00:16:18 | 00:16:21 | searching up your competitor's name and |
| 00:16:20 | 00:16:23 | the reason why we do this is because we |
| 00:16:21 | 00:16:25 | want to find their instagram ads |
| 00:16:23 | 00:16:27 | a lot of the influencer pages like to do |
| 00:16:25 | 00:16:28 | a hashtag along with the competitor's |
| 00:16:27 | 00:16:29 | name |
| 00:16:28 | 00:16:31 | so what you can do is just write the |
| 00:16:29 | 00:16:32 | competitor's name on instagram or do a |
| 00:16:31 | 00:16:33 | hashtag |
| 00:16:32 | 00:16:35 | and then the name and the reason for |
| 00:16:33 | 00:16:37 | this is because we want to spy on their |
| 00:16:35 | 00:16:38 | ad copy and see what kind of ads are |
| 00:16:37 | 00:16:39 | working for them |
| 00:16:38 | 00:16:41 | once you find their instagram |
| 00:16:39 | 00:16:42 | advertisements it becomes very easy to |
| 00:16:41 | 00:16:44 | see |
| 00:16:42 | 00:16:46 | what kind of wording they use on their |
| 00:16:44 | 00:16:47 | ad and whether they're using special |
| 00:16:46 | 00:16:49 | emotional words |
| 00:16:47 | 00:16:51 | and how many lines overall their ad is |
| 00:16:49 | 00:16:53 | and what kind of engagement it's getting |
| 00:16:51 | 00:16:55 | and this allows you to be a step ahead |
| 00:16:53 | 00:16:57 | of your competitor because |
| 00:16:55 | 00:16:58 | if your competitor is getting a lot of |
| 00:16:57 | 00:17:00 | engagement on the ad end |
| 00:16:58 | 00:17:02 | you know that he's getting a lot of |
| 00:17:00 | 00:17:03 | sales from that ad all you need to |
| 00:17:02 | 00:17:05 | really do is just |
| 00:17:03 | 00:17:07 | improve upon that ad itself and one main |
| 00:17:05 | 00:17:09 | thing i would like to mention is i |
| 00:17:07 | 00:17:11 | 100 do not recommend that you completely |
| 00:17:09 | 00:17:12 | copy the ad copy because not only is it |
| 00:17:11 | 00:17:14 | unethical but |
| 00:17:12 | 00:17:16 | you may not get the results that you |
| 00:17:14 | 00:17:18 | want just because you copied their ad |
| 00:17:16 | 00:17:20 | this happens a lot basically the same |
| 00:17:18 | 00:17:22 | item that someone else is having success |
| 00:17:20 | 00:17:23 | on if we try to advertise it ourselves |
| 00:17:22 | 00:17:24 | we notike a lot of times that it |
| 00:17:23 | 00:17:26 | actually doesn't sell |
| 00:17:24 | 00:17:28 | as much if any at all and in order to |
| 00:17:26 | 00:17:29 | just prevent any types of problems you |
| 00:17:28 | 00:17:32 | want to just use |
| 00:17:29 | 00:17:34 | their ad copy as a specific guideline |
| 00:17:32 | 00:17:36 | and basically again improve upon their |
| 00:17:34 | 00:17:38 | ad copy and the main way you can find |
| 00:17:36 | 00:17:40 | their instagram ads is again by |
| 00:17:38 | 00:17:42 | searching up their name on instagram |
| 00:17:40 | 00:17:44 | itself or doing a hashtag and then the |
| 00:17:42 | 00:17:45 | name and you'll most likely see a lot of |
| 00:17:44 | 00:17:47 | posts if |
| 00:17:45 | 00:17:49 | that specific competitor has a higher |
| 00:17:47 | 00:17:51 | following and has been up for a while |
| 00:17:49 | 00:17:53 | but the second way to do some competitor |
| 00:17:51 | 00:17:55 | research is through google and again our |
| 00:17:53 | 00:17:57 | main job is to find some |
| 00:17:55 | 00:17:59 | badass ad copies that our competitors |
| 00:17:57 | 00:18:01 | are using and improve upon them |
| 00:17:59 | 00:18:02 | now i have found that this is the best |
| 00:18:01 | 00:18:04 | way to actually |
| 00:18:02 | 00:18:07 | find success in a specific niche and |
| 00:18:04 | 00:18:09 | this is because if a competitor has |
| 00:18:07 | 00:18:11 | maybe 10 000 or 20 000 followers on |
| 00:18:09 | 00:18:13 | instagram or 10 000 or 20 000 |
| 00:18:11 | 00:18:15 | likes on facebook and they're posting |
| 00:18:13 | 00:18:16 | their ad copies in a certain way |
| 00:18:15 | 00:18:18 | each time the main reason is because |
| 00:18:16 | 00:18:20 | that's working for them and it has |
| 00:18:18 | 00:18:22 | consistently worked for them so the main |
| 00:18:20 | 00:18:24 | thing that you can do is basically |
| 00:18:22 | 00:18:25 | use that as a guideline it saves you a |
| 00:18:24 | 00:18:26 | lot of time |
| 00:18:25 | 00:18:28 | and money because you don't have to go |
| 00:18:26 | 00:18:30 | through different types of ad copies you |
| 00:18:28 | 00:18:32 | basically get to see what's working for |
| 00:18:30 | 00:18:34 | them and since you guys are in the same |
| 00:18:32 | 00:18:36 | issue you can simply improve upon their |
| 00:18:34 | 00:18:38 | ad copy which is why this research |
| 00:18:36 | 00:18:39 | becomes so important because we're |
| 00:18:38 | 00:18:41 | basically trying to dig out their ad |
| 00:18:39 | 00:18:43 | copies from all social media platforms |
| 00:18:41 | 00:18:45 | and the second way is again google |
| 00:18:43 | 00:18:46 | you can simply search the competitor's |
| 00:18:45 | 00:18:48 | name on google |
| 00:18:46 | 00:18:49 | and try to see if they have any adwords |
| 00:18:48 | 00:18:51 | ads running and what kind of |
| 00:18:49 | 00:18:53 | words they used in their adword ads a |
| 00:18:51 | 00:18:56 | little disclaimer not all |
| 00:18:53 | 00:18:57 | of the competitors that you have may be |
| 00:18:56 | 00:18:58 | using |
| 00:18:57 | 00:19:00 | adword ads and this could be something |
| 00:18:58 | 00:19:02 | that you could begin implementing |
| 00:19:00 | 00:19:04 | to get even more sales because if your |
| 00:19:02 | 00:19:06 | competitor is not using adwords that |
| 00:19:04 | 00:19:08 | means you have a chance of |
| 00:19:06 | 00:19:10 | basically getting all the profit from |
| 00:19:08 | 00:19:12 | google so simply search their name |
| 00:19:10 | 00:19:14 | and think about the ways if you find |
| 00:19:12 | 00:19:14 | their ad copy how they wrote their ad |
| 00:19:14 | 00:19:16 | copy |
| 00:19:14 | 00:19:18 | and whether it includes a specific set |
| 00:19:16 | 00:19:19 | of words geared towards the target |
| 00:19:18 | 00:19:21 | audience so for instance |
| 00:19:19 | 00:19:24 | in the outdoor niche maybe like fishing |
| 00:19:21 | 00:19:26 | niche they have specific words that only |
| 00:19:24 | 00:19:27 | fishers use for example a word that is |
| 00:19:26 | 00:19:29 | highly used among fishers is |
| 00:19:27 | 00:19:31 | anglers so this is the type of |
| 00:19:29 | 00:19:32 | information you're trying to dig out |
| 00:19:31 | 00:19:35 | when you're doing this research and |
| 00:19:32 | 00:19:36 | this can be used towards creating a |
| 00:19:35 | 00:19:38 | better ad copy |
| 00:19:36 | 00:19:40 | in comparison to your competitor's ad |
| 00:19:38 | 00:19:42 | copy and if your competitor is already |
| 00:19:40 | 00:19:44 | successful you'll find much more success |
| 00:19:42 | 00:19:46 | if you use this way to do some high |
| 00:19:44 | 00:19:47 | quality research on your competitor and |
| 00:19:46 | 00:19:50 | their id copies |
| 00:19:47 | 00:19:52 | and again really try to dig out what |
| 00:19:50 | 00:19:53 | kind of words they're using and |
| 00:19:52 | 00:19:55 | what's working for them and improve of |
| 00:19:53 | 00:19:57 | pounding okay guys and the third and |
| 00:19:55 | 00:19:59 | final way of researching |
| 00:19:57 | 00:20:01 | is through facebook and this is where |
| 00:19:59 | 00:20:03 | most of the drop shipping stores are |
| 00:20:01 | 00:20:04 | located and also the place where you'll |
| 00:20:03 | 00:20:06 | find |
| 00:20:04 | 00:20:09 | some of the top quality ad copies and a |
| 00:20:06 | 00:20:10 | simple way of doing facebook research |
| 00:20:09 | 00:20:12 | for the ad copies is through the |
| 00:20:10 | 00:20:13 | competitor name search |
| 00:20:12 | 00:20:15 | again all you have to do is just type in |
| 00:20:13 | 00:20:17 | the competitor's name |
| 00:20:15 | 00:20:19 | onto facebook and you'll see a bunch of |
| 00:20:17 | 00:20:21 | posts when you scroll down or if you |
| 00:20:19 | 00:20:23 | click post on the top section that pops |
| 00:20:21 | 00:20:24 | up of your competitor and possibly all |
| 00:20:23 | 00:20:26 | the posts |
| 00:20:24 | 00:20:28 | that the company has done in the past |
| 00:20:26 | 00:20:30 | and this is again the perfect way to |
| 00:20:28 | 00:20:31 | judge what kind of ads are working |
| 00:20:30 | 00:20:33 | and what kind of words you need to |
| 00:20:31 | 00:20:35 | implement into your own ad copies |
| 00:20:33 | 00:20:36 | because again you need to |
| 00:20:35 | 00:20:39 | work based off of what is already |
| 00:20:36 | 00:20:41 | working don't try to reinvent the wheel |
| 00:20:39 | 00:20:43 | basically jump onto the train and use |
| 00:20:41 | 00:20:45 | what is already working |
| 00:20:43 | 00:20:47 | another simple thing that you can do is |
| 00:20:45 | 00:20:48 | simply type in the item name that you're |
| 00:20:47 | 00:20:50 | wanting to |
| 00:20:48 | 00:20:52 | advertise and this relates more to the |
| 00:20:50 | 00:20:54 | general stores but all you need to do is |
| 00:20:52 | 00:20:55 | just type in the item name onto facebook |
| 00:20:54 | 00:20:57 | search |
| 00:20:55 | 00:20:58 | and type in the plus sign and then buy |
| 00:20:57 | 00:21:01 | it now |
| 00:20:58 | 00:21:02 | get it now get yours now buy yours now |
| 00:21:01 | 00:21:03 | etc |
| 00:21:02 | 00:21:06 | you want to basically play around with |
| 00:21:03 | 00:21:06 | these words and try to put as many words |
| 00:21:06 | 00:21:09 | together |
| 00:21:06 | 00:21:10 | as you can in order to find the ads that |
| 00:21:09 | 00:21:12 | are out there and |
| 00:21:10 | 00:21:14 | you can find a multitude of different |
| 00:21:12 | 00:21:16 | competitors and not just one |
| 00:21:14 | 00:21:18 | and i'll hop onto facebook by the end of |
| 00:21:16 | 00:21:20 | this video and show you guys what i mean |
| 00:21:18 | 00:21:21 | but once again facebook is the key to |
| 00:21:20 | 00:21:24 | doing research not only for |
| 00:21:21 | 00:21:26 | product research but also the ad copy |
| 00:21:24 | 00:21:28 | research and i highly recommend that you |
| 00:21:26 | 00:21:29 | guys either try the competitor name |
| 00:21:28 | 00:21:31 | research |
| 00:21:29 | 00:21:32 | if you guys know specific competitors |
| 00:21:31 | 00:21:34 | that you're dealing with |
| 00:21:32 | 00:21:35 | or if you're somewhat new and don't know |
| 00:21:34 | 00:21:37 | any competitors or you're running a |
| 00:21:35 | 00:21:37 | general store to just type in the item |
| 00:21:37 | 00:21:39 | name |
| 00:21:37 | 00:21:42 | and then the space plus sign and then |
| 00:21:39 | 00:21:44 | space again and then buy it now or get |
| 00:21:42 | 00:21:45 | yours now get it now and let's jump onto |
| 00:21:44 | 00:21:47 | facebook and i'll show you guys what i |
| 00:21:45 | 00:21:48 | mean exactly all right guys so i'm here |
| 00:21:47 | 00:21:51 | in facebook and i have |
| 00:21:48 | 00:21:52 | facebook turbo ad finder turned on if |
| 00:21:51 | 00:21:54 | you guys don't know what that is be sure |
| 00:21:52 | 00:21:56 | to check out my last video the link will |
| 00:21:54 | 00:21:58 | be down in the description below and |
| 00:21:56 | 00:22:00 | i use turbo ad finder to do all of my |
| 00:21:58 | 00:22:00 | product research it has been very useful |
| 00:22:00 | 00:22:02 | so far |
| 00:22:00 | 00:22:04 | and right now i have turned it on just |
| 00:22:02 | 00:22:05 | to find the facebook posts to show you |
| 00:22:04 | 00:22:07 | guys what i mean |
| 00:22:05 | 00:22:09 | but right away i saw a drop shipping |
| 00:22:07 | 00:22:10 | store with a lot of engagement on this |
| 00:22:09 | 00:22:14 | specific product |
| 00:22:10 | 00:22:15 | 33 000 likes with 28 000 shares and 2.1 |
| 00:22:14 | 00:22:16 | million views |
| 00:22:15 | 00:22:18 | this is an a product that i've no |
| 00:22:16 | 00:22:20 | hundred percent has sold |
| 00:22:18 | 00:22:21 | a lot and it probably was a winner for |
| 00:22:20 | 00:22:23 | this specific drop shipping store i'm |
| 00:22:21 | 00:22:25 | sorry if this is one of your stores |
| 00:22:23 | 00:22:28 | but our main focus here is to look at |
| 00:22:25 | 00:22:30 | the ad copy and if we click see more |
| 00:22:28 | 00:22:32 | we'll see the entire ad copy but as you |
| 00:22:30 | 00:22:34 | can see the main thing that this store |
| 00:22:32 | 00:22:36 | there was not describe the item but |
| 00:22:34 | 00:22:38 | describe how it can help the customer |
| 00:22:36 | 00:22:40 | and what kind of changes it can bring in |
| 00:22:38 | 00:22:41 | your life so it says treat signs of |
| 00:22:40 | 00:22:43 | aging |
| 00:22:41 | 00:22:46 | relieve chronic pain and more with an |
| 00:22:43 | 00:22:48 | electronic acupuncture pen |
| 00:22:46 | 00:22:50 | fusion of biotiknology so this is a |
| 00:22:48 | 00:22:52 | very good hook |
| 00:22:50 | 00:22:53 | and something that lets me know how this |
| 00:22:52 | 00:22:55 | product can benefit me |
| 00:22:53 | 00:22:57 | and improve my life so you want to be |
| 00:22:55 | 00:22:58 | focusing more on the emotional part |
| 00:22:57 | 00:23:00 | don't just |
| 00:22:58 | 00:23:02 | say like oh this is 22 centimeter pen |
| 00:23:00 | 00:23:03 | and you just turn it on by pressing a |
| 00:23:02 | 00:23:05 | simple button |
| 00:23:03 | 00:23:07 | don't really worry too much about those |
| 00:23:05 | 00:23:08 | things you want to worry about how it's |
| 00:23:07 | 00:23:10 | going to benefit the customer |
| 00:23:08 | 00:23:12 | and why someone should even look at it |
| 00:23:10 | 00:23:14 | or even go to your website to purchase |
| 00:23:12 | 00:23:16 | it because i'm going to only purchase |
| 00:23:14 | 00:23:16 | this product if i get some value out of |
| 00:23:16 | 00:23:18 | it |
| 00:23:16 | 00:23:20 | remember that so the second thing this |
| 00:23:18 | 00:23:22 | drop shipping store does |
| 00:23:20 | 00:23:23 | is it writes over 70 percent off today |
| 00:23:22 | 00:23:26 | only so that's a good |
| 00:23:23 | 00:23:28 | scarcity factor added into the ad copy |
| 00:23:26 | 00:23:30 | and also something you want to consider |
| 00:23:28 | 00:23:32 | and the third line is get yours here and |
| 00:23:30 | 00:23:34 | there's the link and the final sentence |
| 00:23:32 | 00:23:35 | says limited time offer while supplies |
| 00:23:34 | 00:23:37 | last |
| 00:23:35 | 00:23:38 | tag or share someone who'd love this so |
| 00:23:37 | 00:23:41 | as you can see it's not a very |
| 00:23:38 | 00:23:43 | big or lengthy ad copy but it's perfect |
| 00:23:41 | 00:23:46 | and as you can see it worked because it |
| 00:23:43 | 00:23:48 | got 33 000 likes and 2.1 million views |
| 00:23:46 | 00:23:49 | so if someone is in this niche and is |
| 00:23:48 | 00:23:51 | having trouble |
| 00:23:49 | 00:23:53 | trying to come up with the ad copy you |
| 00:23:51 | 00:23:53 | can definitely use this as a guideline |
| 00:23:53 | 00:23:55 | and maybe |
| 00:23:53 | 00:23:57 | change some things up but overall use |
| 00:23:55 | 00:23:58 | this as a specific guideline to do your |
| 00:23:57 | 00:24:00 | own |
| 00:23:58 | 00:24:01 | ad copies the real thing you want to be |
| 00:24:00 | 00:24:02 | looking at is whether it's working or |
| 00:24:01 | 00:24:04 | not |
| 00:24:02 | 00:24:05 | and a high amount of engagement and |
| 00:24:04 | 00:24:06 | shares lets you know that this is |
| 00:24:05 | 00:24:08 | working and with this |
| 00:24:06 | 00:24:10 | turbo ad finder turned on you can find |
| 00:24:08 | 00:24:11 | tons and tons of drop shipping store |
| 00:24:10 | 00:24:13 | advertisements |
| 00:24:11 | 00:24:14 | you don't even have to use any specific |
| 00:24:13 | 00:24:16 | product research |
| 00:24:14 | 00:24:17 | app out there but the main thing i want |
| 00:24:16 | 00:24:18 | to show you guys is what i mean by the |
| 00:24:17 | 00:24:21 | second part which is |
| 00:24:18 | 00:24:23 | item name plus buy it now get it now etc |
| 00:24:21 | 00:24:24 | so come over onto facebook |
| 00:24:23 | 00:24:26 | and just type in the item that you're |
| 00:24:24 | 00:24:27 | trying to sell so for us let's assume |
| 00:24:26 | 00:24:29 | we're trying to sell leggings so come |
| 00:24:27 | 00:24:31 | over here in the search bar and just |
| 00:24:29 | 00:24:35 | type in leggings plus buy it now so |
| 00:24:31 | 00:24:38 | leggings plus buy |
| 00:24:35 | 00:24:38 | it now this is exactly what i mean when |
| 00:24:38 | 00:24:40 | i say that |
| 00:24:38 | 00:24:42 | so after typing that we can see that a |
| 00:24:40 | 00:24:44 | lot of lagging posts came up |
| 00:24:42 | 00:24:47 | what we want to do now is click on post |
| 00:24:44 | 00:24:49 | and the date posted is 2018. |
| 00:24:47 | 00:24:51 | we want something posted in this year |
| 00:24:49 | 00:24:52 | and for this you can just turn off ad |
| 00:24:51 | 00:24:53 | finder because it sometimes gets |
| 00:24:52 | 00:24:55 | glitched |
| 00:24:53 | 00:24:56 | so you may not see all the posts but |
| 00:24:55 | 00:24:58 | once you turn that off you can see |
| 00:24:56 | 00:25:01 | there's a lot of posts over here |
| 00:24:58 | 00:25:03 | so just click see all basically scroll |
| 00:25:01 | 00:25:05 | through all of the posts and see what's |
| 00:25:03 | 00:25:07 | working and what has a lot of engagement |
| 00:25:05 | 00:25:08 | this one has 170 likes 67 comments but |
| 00:25:07 | 00:25:11 | it's a |
| 00:25:08 | 00:25:13 | person's post but simply what you want |
| 00:25:11 | 00:25:15 | to be doing is just scrolling through |
| 00:25:13 | 00:25:17 | after typing in what you want to type |
| 00:25:15 | 00:25:19 | and looking at the ad copy so |
| 00:25:17 | 00:25:21 | let's change buy it now to get it now |
| 00:25:19 | 00:25:24 | and see what comes up |
| 00:25:21 | 00:25:26 | get it now and some of the addresses |
| 00:25:24 | 00:25:29 | came up this time so |
| 00:25:26 | 00:25:30 | now oh there's one the glowy leggings |
| 00:25:29 | 00:25:32 | this was a very hot item so if you just |
| 00:25:30 | 00:25:34 | click on that |
| 00:25:32 | 00:25:36 | let's see what kind of ad copy they have |
| 00:25:34 | 00:25:39 | so if we scroll down this is |
| 00:25:36 | 00:25:41 | it says glow wherever you go get it now |
| 00:25:39 | 00:25:44 | tag someone who needs this in their life |
| 00:25:41 | 00:25:46 | very simple and straightforward ad copy |
| 00:25:44 | 00:25:48 | but it got 2.1 k likes |
| 00:25:46 | 00:25:50 | 271 shares and i personally know this |
| 00:25:48 | 00:25:51 | was a product that was selling very well |
| 00:25:50 | 00:25:53 | in the past |
| 00:25:51 | 00:25:55 | but this is the overall strategy guys |
| 00:25:53 | 00:25:55 | let's do some research on instagram |
| 00:25:55 | 00:25:57 | google or |
| 00:25:55 | 00:25:59 | facebook try to see what your |
| 00:25:57 | 00:26:01 | competitors are up to if you're not |
| 00:25:59 | 00:26:03 | really spying on your competitors then |
| 00:26:01 | 00:26:05 | you're not really doing e-commerce |
| 00:26:03 | 00:26:07 | so these are the three main things when |
| 00:26:05 | 00:26:08 | it comes to a successful |
| 00:26:07 | 00:26:11 | facebook ads copy the first one in |
| 00:26:08 | 00:26:13 | motion followed by scarcity and |
| 00:26:11 | 00:26:14 | third one call to action so let's go |
| 00:26:13 | 00:26:17 | ahead and scroll down to an |
| 00:26:14 | 00:26:18 | actual ad which i've got from facebook |
| 00:26:17 | 00:26:19 | to show you guys a million dollar |
| 00:26:18 | 00:26:22 | facebook ad |
| 00:26:19 | 00:26:23 | so this is actually a branded shopify |
| 00:26:22 | 00:26:25 | store it's a brand |
| 00:26:23 | 00:26:27 | that does not dropship but nonetheless |
| 00:26:25 | 00:26:28 | the reason why i have this ad copy on |
| 00:26:27 | 00:26:31 | the google doc is because |
| 00:26:28 | 00:26:33 | of the copywriting this brand has done |
| 00:26:31 | 00:26:34 | so as you can see the main ad copy is |
| 00:26:33 | 00:26:37 | actually filled with a quote |
| 00:26:34 | 00:26:39 | by a customer so let's go ahead and read |
| 00:26:37 | 00:26:40 | this all i can say is these little boom |
| 00:26:39 | 00:26:42 | stiks |
| 00:26:40 | 00:26:44 | which this brand actually sells are |
| 00:26:42 | 00:26:46 | amazing and easy to use they look |
| 00:26:44 | 00:26:47 | very natural and i would never use |
| 00:26:46 | 00:26:50 | anything else |
| 00:26:47 | 00:26:52 | sharon w boomstik trio customer and |
| 00:26:50 | 00:26:54 | then the ad copy continues |
| 00:26:52 | 00:26:55 | these simple sheer makeup stiks give |
| 00:26:54 | 00:26:58 | every woman |
| 00:26:55 | 00:27:00 | the look of happiness joy and vitality |
| 00:26:58 | 00:27:03 | all with a five-minute application |
| 00:27:00 | 00:27:05 | boom there you go a very powerful and |
| 00:27:03 | 00:27:07 | strong ad copy it does not necessarily |
| 00:27:05 | 00:27:09 | include all the elements i went over in |
| 00:27:07 | 00:27:10 | the top which were emotion scarcity and |
| 00:27:09 | 00:27:11 | cta |
| 00:27:10 | 00:27:13 | but it definitely still holds a lot of |
| 00:27:11 | 00:27:16 | value mainly because it is a quote |
| 00:27:13 | 00:27:16 | by a customer people trust other people |
| 00:27:16 | 00:27:19 | so if you put a |
| 00:27:16 | 00:27:20 | quote inside your ad copy you're kind of |
| 00:27:19 | 00:27:22 | gonna make |
| 00:27:20 | 00:27:24 | other people want to trust your ad even |
| 00:27:22 | 00:27:26 | more and i have personally been testing |
| 00:27:24 | 00:27:29 | my ad copies this way by using a |
| 00:27:26 | 00:27:31 | quote by a real customer of course and |
| 00:27:29 | 00:27:33 | the results have been insane my cost per |
| 00:27:31 | 00:27:35 | purchase has lowered |
| 00:27:33 | 00:27:37 | and i'm getting more purchases than ever |
| 00:27:35 | 00:27:39 | before just because i have a quote in my |
| 00:27:37 | 00:27:41 | ad copy and as you can see in this ad |
| 00:27:39 | 00:27:42 | the quote was only two sentences long |
| 00:27:41 | 00:27:44 | but |
| 00:27:42 | 00:27:45 | it was very powerful and it included |
| 00:27:44 | 00:27:48 | some emotion |
| 00:27:45 | 00:27:48 | inducing words such as amazing easy to |
| 00:27:48 | 00:27:51 | use |
| 00:27:48 | 00:27:52 | very natural and something also that |
| 00:27:51 | 00:27:53 | they use is i will never use anything |
| 00:27:52 | 00:27:55 | else |
| 00:27:53 | 00:27:56 | so this product is directed towards the |
| 00:27:55 | 00:27:58 | older woman and |
| 00:27:56 | 00:28:00 | this is basically all they want in their |
| 00:27:58 | 00:28:01 | lives they want a product |
| 00:28:00 | 00:28:03 | they don't have to keep on changing from |
| 00:28:01 | 00:28:05 | and something that is very natural |
| 00:28:03 | 00:28:07 | and easy to use and the second part of |
| 00:28:05 | 00:28:09 | the ad copy also goes |
| 00:28:07 | 00:28:10 | into more emotionally induced keywords |
| 00:28:09 | 00:28:13 | such as simple |
| 00:28:10 | 00:28:15 | sheer makeup stiks and happiness joy |
| 00:28:13 | 00:28:18 | and vitality so as you can see |
| 00:28:15 | 00:28:20 | this brand use these keywords on purpose |
| 00:28:18 | 00:28:22 | they want to make a statement |
| 00:28:20 | 00:28:24 | and this store does a very very good job |
| 00:28:22 | 00:28:27 | because in a matter of two months |
| 00:28:24 | 00:28:28 | this shopify store has made 50 million |
| 00:28:27 | 00:28:31 | dollars yes you heard me right |
| 00:28:28 | 00:28:32 | 50 million dollars which is why i'm |
| 00:28:31 | 00:28:34 | showing you guys |
| 00:28:32 | 00:28:36 | this ad copy because it is very |
| 00:28:34 | 00:28:37 | effective and it works like a charm so a |
| 00:28:36 | 00:28:39 | little review |
| 00:28:37 | 00:28:41 | try to use reviews by some of your |
| 00:28:39 | 00:28:44 | previous customers on your ad copy |
| 00:28:41 | 00:28:46 | and add a lot of emotionally filled |
| 00:28:44 | 00:28:48 | words inside it to get the best impact |
| 00:28:46 | 00:28:49 | now let's go ahead and move on to your |
| 00:28:48 | 00:28:52 | second ad copy which is |
| 00:28:49 | 00:28:53 | an ad copy by bluecrate.com now that i |
| 00:28:52 | 00:28:56 | notiked i've been toking about |
| 00:28:53 | 00:28:57 | bluecrate.com a lot in my previous |
| 00:28:56 | 00:28:59 | videos as well but |
| 00:28:57 | 00:29:00 | that is only because blue create is an |
| 00:28:59 | 00:29:02 | excellent example |
| 00:29:00 | 00:29:04 | of how you should be marketing and how |
| 00:29:02 | 00:29:06 | you should be doing copywriting |
| 00:29:04 | 00:29:07 | so the main reason why i want to show |
| 00:29:06 | 00:29:10 | you guys the ad by blue crate |
| 00:29:07 | 00:29:11 | is because of the simplicity of the ad |
| 00:29:10 | 00:29:13 | people often think that oh |
| 00:29:11 | 00:29:15 | you need to have something really fancy |
| 00:29:13 | 00:29:18 | a paragraph two paragraphs long |
| 00:29:15 | 00:29:20 | six paragraph essay on why they should |
| 00:29:18 | 00:29:22 | buy the product but that is not true |
| 00:29:20 | 00:29:24 | in shopify and e-commerce in general |
| 00:29:22 | 00:29:26 | what you're actually going to get more |
| 00:29:24 | 00:29:28 | results from is something that is |
| 00:29:26 | 00:29:30 | very simple and it was personally hard |
| 00:29:28 | 00:29:32 | for me myself to get used to this |
| 00:29:30 | 00:29:34 | concept that simple works better but |
| 00:29:32 | 00:29:36 | once i used it more often i realized |
| 00:29:34 | 00:29:38 | that simple does work better so let's go |
| 00:29:36 | 00:29:40 | ahead and look at this ad copy and see |
| 00:29:38 | 00:29:42 | why it is doing so well |
| 00:29:40 | 00:29:44 | so the first thing that this ad copy |
| 00:29:42 | 00:29:46 | starts with is a simple sentence |
| 00:29:44 | 00:29:48 | something that says we all know an |
| 00:29:46 | 00:29:50 | animal lover who would |
| 00:29:48 | 00:29:52 | want these paw socks and then the second |
| 00:29:50 | 00:29:54 | one is a cta |
| 00:29:52 | 00:29:57 | call to action get yours here so as you |
| 00:29:54 | 00:29:58 | can see a very simple layout of the ad |
| 00:29:57 | 00:30:00 | copy but yet |
| 00:29:58 | 00:30:01 | very effective they're basically calling |
| 00:30:00 | 00:30:02 | out all of the animal lovers in the |
| 00:30:01 | 00:30:05 | first sentence |
| 00:30:02 | 00:30:07 | and somewhat implying that all the |
| 00:30:05 | 00:30:08 | animal lovers absolutely need to get |
| 00:30:07 | 00:30:10 | these paw socks |
| 00:30:08 | 00:30:12 | also they have an emoji in the first |
| 00:30:10 | 00:30:14 | sentence something that was lacking |
| 00:30:12 | 00:30:15 | in this first ad copy that we saw |
| 00:30:14 | 00:30:18 | remember you want to use |
| 00:30:15 | 00:30:20 | emojis depending on your audience the |
| 00:30:18 | 00:30:21 | first one the audience is mature woman |
| 00:30:20 | 00:30:23 | so it would not really make sense to |
| 00:30:21 | 00:30:25 | have a lot of emojis whereas |
| 00:30:23 | 00:30:28 | someone who loves paw sox would be |
| 00:30:25 | 00:30:30 | somewhat of a younger age and would also |
| 00:30:28 | 00:30:32 | relate more to emojis this is why it is |
| 00:30:30 | 00:30:33 | effective to really think about your |
| 00:30:32 | 00:30:35 | audience and know |
| 00:30:33 | 00:30:36 | who you're targeting and what age group |
| 00:30:35 | 00:30:38 | they are so that you can |
| 00:30:36 | 00:30:40 | word your ad copy accordingly but the |
| 00:30:38 | 00:30:41 | emoji makes perfect sense here as i |
| 00:30:40 | 00:30:43 | mentioned |
| 00:30:41 | 00:30:44 | and then followed by the call to action |
| 00:30:43 | 00:30:47 | get yours here simple as that |
| 00:30:44 | 00:30:48 | with one arrow emoji and the link one |
| 00:30:47 | 00:30:50 | thing that i really like about blue |
| 00:30:48 | 00:30:52 | crate is that they have very |
| 00:30:50 | 00:30:54 | powerful video ads as well and these |
| 00:30:52 | 00:30:55 | video ads do most of the toking which |
| 00:30:54 | 00:30:57 | is why they only need |
| 00:30:55 | 00:30:59 | one sentence up here to get the best |
| 00:30:57 | 00:31:00 | results but again something simple that |
| 00:30:59 | 00:31:02 | like this |
| 00:31:00 | 00:31:04 | works just as fine it depends on your |
| 00:31:02 | 00:31:06 | audience and how you word your sentences |
| 00:31:04 | 00:31:09 | so remember to add emotion to your ad |
| 00:31:06 | 00:31:09 | copy and follow that by either scarcity |
| 00:31:09 | 00:31:11 | or |
| 00:31:09 | 00:31:13 | call to action but remember you need to |
| 00:31:11 | 00:31:15 | have at least one of these elements in |
| 00:31:13 | 00:31:18 | your ad copy now let's move on to our |
| 00:31:15 | 00:31:19 | third and final ad copy which is an ad |
| 00:31:18 | 00:31:22 | copy for a |
| 00:31:19 | 00:31:23 | men's trimmer so the reason why i like |
| 00:31:22 | 00:31:25 | this ad copy was again |
| 00:31:23 | 00:31:27 | because it related to the audience it |
| 00:31:25 | 00:31:30 | was targeting really well and this is |
| 00:31:27 | 00:31:30 | a product a trimmer for men so men who |
| 00:31:30 | 00:31:33 | are |
| 00:31:30 | 00:31:34 | basically above the age of 18. and let's |
| 00:31:33 | 00:31:36 | go ahead and read the ad copy to see why |
| 00:31:34 | 00:31:37 | it is so effective and why i was so |
| 00:31:36 | 00:31:39 | successful |
| 00:31:37 | 00:31:40 | so it starts off with something like new |
| 00:31:39 | 00:31:42 | skin safe |
| 00:31:40 | 00:31:45 | trimmer and the first sentence is |
| 00:31:42 | 00:31:47 | followed by basically a checkpoint |
| 00:31:45 | 00:31:48 | list of the specifications so skin safe |
| 00:31:47 | 00:31:52 | ceramic |
| 00:31:48 | 00:31:52 | blade head 6000 rpm motor with quiet |
| 00:31:52 | 00:31:56 | stroke |
| 00:31:52 | 00:31:59 | 100 waterproof polycarbonate design |
| 00:31:56 | 00:32:00 | and it is followed by a cta maximum |
| 00:31:59 | 00:32:02 | confidence with the link now there are |
| 00:32:00 | 00:32:04 | some things that could definitely be |
| 00:32:02 | 00:32:06 | improved and if i were advertising this |
| 00:32:04 | 00:32:08 | product i would try differently but the |
| 00:32:06 | 00:32:10 | main reason why it is doing well |
| 00:32:08 | 00:32:12 | is because it is directly relating to |
| 00:32:10 | 00:32:14 | men this is a product that is more |
| 00:32:12 | 00:32:14 | targeted towards gentlemen meaning |
| 00:32:14 | 00:32:16 | people have |
| 00:32:14 | 00:32:18 | a bit more money which is why you can |
| 00:32:16 | 00:32:19 | see that there's a lack of emojis these |
| 00:32:18 | 00:32:21 | people are kind of |
| 00:32:19 | 00:32:23 | older who would purchase a product like |
| 00:32:21 | 00:32:25 | this and they would prefer seeing much |
| 00:32:23 | 00:32:28 | less emojis but they start off the ad |
| 00:32:25 | 00:32:30 | copy by introducing the keyword new |
| 00:32:28 | 00:32:31 | whenever people see the keyword new or |
| 00:32:30 | 00:32:33 | free |
| 00:32:31 | 00:32:35 | they're immediately inclined to want to |
| 00:32:33 | 00:32:36 | continue reading because it could be |
| 00:32:35 | 00:32:38 | something that they have never seen |
| 00:32:36 | 00:32:40 | before which is why the keyword new is |
| 00:32:38 | 00:32:42 | so indulging but the second portion |
| 00:32:40 | 00:32:44 | which is the checkpoint list is |
| 00:32:42 | 00:32:45 | something i would personally change |
| 00:32:44 | 00:32:47 | because as you can see it does not |
| 00:32:45 | 00:32:47 | follow the guidelines i have mentioned |
| 00:32:47 | 00:32:49 | before |
| 00:32:47 | 00:32:50 | there's not real a lot of emotion in |
| 00:32:49 | 00:32:53 | this ad copy because |
| 00:32:50 | 00:32:55 | it is specifying the specifications of |
| 00:32:53 | 00:32:56 | the trimmer as a potential customer |
| 00:32:55 | 00:32:59 | we're not interested in reading the |
| 00:32:56 | 00:33:00 | specifications at least on the ad copy |
| 00:32:59 | 00:33:02 | we're more interested in how this |
| 00:33:00 | 00:33:04 | trimmer is going to make me feel |
| 00:33:02 | 00:33:06 | and how it's going to help me look |
| 00:33:04 | 00:33:08 | better so keywords relating to how it |
| 00:33:06 | 00:33:10 | will make me feel if i use this trimmer |
| 00:33:08 | 00:33:12 | would have done much much better on this |
| 00:33:10 | 00:33:14 | ad copy and this facebook ad post could |
| 00:33:12 | 00:33:15 | have done much better in that way |
| 00:33:14 | 00:33:18 | some words that i would have personally |
| 00:33:15 | 00:33:20 | added is use the trimmer to |
| 00:33:18 | 00:33:22 | look young again because people who grow |
| 00:33:20 | 00:33:23 | old only want to do one thing |
| 00:33:22 | 00:33:24 | specifically and it is to look younger |
| 00:33:23 | 00:33:26 | again |
| 00:33:24 | 00:33:27 | so if we use those words in this |
| 00:33:26 | 00:33:29 | checkpoint list |
| 00:33:27 | 00:33:31 | it is directly targeting that specific |
| 00:33:29 | 00:33:32 | audience and you have a much chance of |
| 00:33:31 | 00:33:34 | getting a higher click-through rate |
| 00:33:32 | 00:33:36 | because you are targeting their emotions |
| 00:33:34 | 00:33:38 | but now that we've gone over the three |
| 00:33:36 | 00:33:40 | ad copies let's go on to the |
| 00:33:38 | 00:33:41 | bonus ad copy which is something that |
| 00:33:40 | 00:33:43 | you should absolutely |
| 00:33:41 | 00:33:45 | never do so let's go ahead and go to |
| 00:33:43 | 00:33:46 | that one and it is this ad copy right |
| 00:33:45 | 00:33:49 | here |
| 00:33:46 | 00:33:49 | i picked this ad copy out because it is |
| 00:33:49 | 00:33:50 | a |
| 00:33:49 | 00:33:52 | perfect example of something that you |
| 00:33:50 | 00:33:54 | should definitely not be doing |
| 00:33:52 | 00:33:57 | unless you're fine investing your money |
| 00:33:54 | 00:33:59 | for free on your ads so let's look at |
| 00:33:57 | 00:34:01 | this ad copy and see why it is a perfect |
| 00:33:59 | 00:34:03 | example of something you should not do |
| 00:34:01 | 00:34:05 | it starts out with the keyword stop and |
| 00:34:03 | 00:34:08 | then it has two emojis on each side |
| 00:34:05 | 00:34:10 | followed by best gift for pet lovers and |
| 00:34:08 | 00:34:12 | notike how many exclamation points |
| 00:34:10 | 00:34:14 | this sentence has personally i think it |
| 00:34:12 | 00:34:15 | is completely unnecessary |
| 00:34:14 | 00:34:17 | even though you're targeting a younger |
| 00:34:15 | 00:34:19 | audience these extra exclamation points |
| 00:34:17 | 00:34:20 | make it look like an unprofessional ad |
| 00:34:19 | 00:34:22 | copy |
| 00:34:20 | 00:34:23 | it goes on to say the specifications of |
| 00:34:22 | 00:34:26 | this item it says |
| 00:34:23 | 00:34:28 | removes hair from furniture clothes all |
| 00:34:26 | 00:34:29 | types of fabric and then that is |
| 00:34:28 | 00:34:32 | followed by the cta |
| 00:34:29 | 00:34:33 | get yours here they added one extra line |
| 00:34:32 | 00:34:36 | at the end which is i use mine every day |
| 00:34:33 | 00:34:38 | and i feel great but as you can see |
| 00:34:36 | 00:34:40 | just having this all by itself has no |
| 00:34:38 | 00:34:42 | value because it is not a |
| 00:34:40 | 00:34:44 | statement by a customer when you add |
| 00:34:42 | 00:34:45 | quotes around a sentence like this and |
| 00:34:44 | 00:34:48 | make it seem as if |
| 00:34:45 | 00:34:48 | it's from a customer you are putting the |
| 00:34:48 | 00:34:50 | factor of |
| 00:34:48 | 00:34:52 | trust inside the customer's heart |
| 00:34:50 | 00:34:54 | because again people trust other people |
| 00:34:52 | 00:34:56 | these exclamation points at the very |
| 00:34:54 | 00:34:58 | beginning followed by the word stop |
| 00:34:56 | 00:34:59 | just make me think that this page is run |
| 00:34:58 | 00:35:01 | by a 10 year old |
| 00:34:59 | 00:35:03 | who doesn't know anything about facebook |
| 00:35:01 | 00:35:04 | marketing and i apologize if this is |
| 00:35:03 | 00:35:06 | your store but |
| 00:35:04 | 00:35:08 | improvements need to be made with the ad |
| 00:35:06 | 00:35:09 | copy like this so again let's go to the |
| 00:35:08 | 00:35:12 | very top and review |
| 00:35:09 | 00:35:14 | exactly what we went over to see what |
| 00:35:12 | 00:35:15 | makes a good ad copy so the first thing |
| 00:35:14 | 00:35:17 | again is emotion |
| 00:35:15 | 00:35:18 | have lots of it in your ad copy for the |
| 00:35:17 | 00:35:20 | best results |
| 00:35:18 | 00:35:22 | stay away from the factual data like we |
| 00:35:20 | 00:35:24 | saw in ad copy number two |
| 00:35:22 | 00:35:26 | and ad copy number three and you can |
| 00:35:24 | 00:35:28 | also include scarcity |
| 00:35:26 | 00:35:29 | to give the impression that the product |
| 00:35:28 | 00:35:31 | is not available forever |
| 00:35:29 | 00:35:33 | but as you can see a lot of the ad |
| 00:35:31 | 00:35:34 | copies that we saw did not have scarcity |
| 00:35:33 | 00:35:36 | which is fine if you have a lot of |
| 00:35:34 | 00:35:38 | emotion in the ad copy the third and |
| 00:35:36 | 00:35:40 | final thing that you absolutely |
| 00:35:38 | 00:35:41 | must have is the call to action you want |
| 00:35:40 | 00:35:42 | to tell your customer that they need to |
| 00:35:41 | 00:35:44 | shop now |
| 00:35:42 | 00:35:46 | or they need to get your product right |
| 00:35:44 | 00:35:47 | now but if you guys found any type of |
| 00:35:46 | 00:35:49 | value in this video |
| 00:35:47 | 00:35:53 | don't forget to smash that like button |
| 00:35:49 | 00:35:53 | below and i'll see you guys next time |
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