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FREE Facebook ADs Copywriting Course For Shopify Dropshipping 2021 (Step By Step Blueprint)

Published on: December 6 2022 by Shri Kanase

FREE Facebook ADs Copywriting Course For Shopify Dropshipping 2021 (Step By Step Blueprint)

FREE Facebook ADs Copywriting Course For Shopify Dropshipping 2021 (Step By Step Blueprint)

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00:00:00 00:00:04 what is going on everybody sririkanasa
00:00:03 00:00:06 here and welcome back to the best
00:00:04 00:00:08 shopify youtube channel
00:00:06 00:00:10 out there in this video we're going to
00:00:08 00:00:12 be toking about crafting
00:00:10 00:00:14 seven figure facebook ad copies i'm
00:00:12 00:00:16 going to be taking you step by step
00:00:14 00:00:18 right from the beginning of constructing
00:00:16 00:00:20 the ad copy to publishing it
00:00:18 00:00:22 in the end so stik till the end but as
00:00:20 00:00:24 many of you have been notiking there's
00:00:22 00:00:25 been a lot of fluctuations with facebook
00:00:24 00:00:28 ads recently
00:00:25 00:00:29 and the fluctuations are just gonna get
00:00:28 00:00:30 worse because more and more people are
00:00:29 00:00:32 just going to go on
00:00:30 00:00:34 facebook ads and start using the
00:00:32 00:00:34 platform so because of this we have to
00:00:34 00:00:37 find
00:00:34 00:00:39 ways and these ways don't have to be big
00:00:37 00:00:40 but they have to be something different
00:00:39 00:00:42 than the rest of the people
00:00:40 00:00:45 and what they're doing and one great and
00:00:42 00:00:46 easy way to make a difference with your
00:00:45 00:00:49 ad copies and continue to
00:00:46 00:00:51 earn money profitably with facebook ads
00:00:49 00:00:53 is by crafting proper
00:00:51 00:00:55 ad copies for your ads but without
00:00:53 00:00:56 wasting any more time let's just jump
00:00:55 00:00:58 right into this
00:00:56 00:01:00 so crafting the seven figure ad copies
00:00:58 00:01:01 and this is your guide to high
00:01:00 00:01:03 converting ad copies
00:01:01 00:01:05 the first thing that i want to tok
00:01:03 00:01:07 about is why do you even want to focus
00:01:05 00:01:08 on the ad copy itself why not focus on
00:01:07 00:01:10 the targeting
00:01:08 00:01:12 or using instagram influencers to get
00:01:10 00:01:13 data or anything else besides the ad
00:01:12 00:01:15 copy itself
00:01:13 00:01:17 well there's a few reasons why on this
00:01:15 00:01:18 slide i have a few screenshots
00:01:17 00:01:21 the first screenshot at the top shows
00:01:18 00:01:23 you a specific metric facebook ads
00:01:21 00:01:26 recently rolled out and this can be seen
00:01:23 00:01:27 at the ad level not the ad set level but
00:01:26 00:01:30 what facebook has
00:01:27 00:01:31 begun to do is actually monitor the ad
00:01:30 00:01:34 copy itself
00:01:31 00:01:36 and provide results based on the ad copy
00:01:34 00:01:37 there are three separate metrics
00:01:36 00:01:39 facebook looks at
00:01:37 00:01:40 when determining whether the ad copy is
00:01:39 00:01:42 good or not
00:01:40 00:01:44 and these three measures can literally
00:01:42 00:01:46 make or break your ad so it is really
00:01:44 00:01:48 important to pay attention to them
00:01:46 00:01:50 the first one is quality ranking what
00:01:48 00:01:52 exactly is quality ranking if you look
00:01:50 00:01:53 at the image in the middle in the bottom
00:01:52 00:01:55 it says
00:01:53 00:01:57 quality ranking is basically a ranking
00:01:55 00:01:59 of your ads perceived
00:01:57 00:02:01 quality this metric is measured using
00:01:59 00:02:03 feedback on your ads and the post
00:02:01 00:02:04 click experience meaning what happens
00:02:03 00:02:06 after a customer
00:02:04 00:02:08 clicks on the link on your ad copy does
00:02:06 00:02:10 the customer immediately go to your
00:02:08 00:02:11 website and then exit out or does the
00:02:10 00:02:13 customer continue browsing
00:02:11 00:02:15 for a few minutes and eventually ends up
00:02:13 00:02:17 purchasing your ad is basically
00:02:15 00:02:19 ranked against ads that compete for that
00:02:17 00:02:21 same specific
00:02:19 00:02:22 audience and if you don't have a good
00:02:21 00:02:24 quality ranking
00:02:22 00:02:25 of course you're gonna rank less and
00:02:24 00:02:26 less because you're competing with this
00:02:25 00:02:27 other ads
00:02:26 00:02:30 and some of these other ads may be
00:02:27 00:02:30 ranking higher than you so what facebook
00:02:30 00:02:32 does
00:02:30 00:02:34 is facebook shows that ad more to that
00:02:32 00:02:37 specific audience and your ad
00:02:34 00:02:38 gets shown less and less and this just
00:02:37 00:02:40 means your cost
00:02:38 00:02:41 increases for no reason so again at the
00:02:40 00:02:44 bottom it says this only applies to the
00:02:41 00:02:45 ad level not the ad set level meaning
00:02:44 00:02:47 you need to have a good ad copy to
00:02:45 00:02:48 battle this the second metric is
00:02:47 00:02:50 engagement rate
00:02:48 00:02:52 ranking and the third image on the
00:02:50 00:02:54 bottom says a ranking of your ads
00:02:52 00:02:55 expected engagement rate
00:02:54 00:02:58 and this engagement includes all the
00:02:55 00:02:58 clicks likes comments and shares that
00:02:58 00:03:00 happen
00:02:58 00:03:02 on this ad copy again your ad competes
00:03:00 00:03:03 with the other ads
00:03:02 00:03:05 competing for that same audience and
00:03:03 00:03:06 whoever has a higher engagement rate
00:03:05 00:03:08 wins the
00:03:06 00:03:10 auction so in simple words what this is
00:03:08 00:03:10 saying is if people are not engaging
00:03:10 00:03:13 with your ad
00:03:10 00:03:14 then you're gonna rank less final metric
00:03:13 00:03:16 that facebook really takes into
00:03:14 00:03:18 consideration is the conversion rate
00:03:16 00:03:20 ranking and it is a ranking of your
00:03:18 00:03:21 ads expected conversion rate again your
00:03:20 00:03:23 ad is going to be
00:03:21 00:03:25 competing with these other ad copies
00:03:23 00:03:26 from other people so this one is
00:03:25 00:03:27 basically how many people are actually
00:03:26 00:03:29 converting from
00:03:27 00:03:32 going through this ad copy so as you can
00:03:29 00:03:35 see these three newly imposed metrics
00:03:32 00:03:36 really can make or break your ad copy
00:03:35 00:03:38 your ad set and whether you find any
00:03:36 00:03:41 success or not because
00:03:38 00:03:42 if you rank low in any of these facebook
00:03:41 00:03:44 is immediately gonna
00:03:42 00:03:46 penalize you by lowering your reach so i
00:03:44 00:03:48 mean in the end you're just paying
00:03:46 00:03:49 extra money for barely any to no
00:03:48 00:03:51 conversions at all and i don't think you
00:03:49 00:03:52 want that so you may be thinking okay
00:03:51 00:03:54 that's great
00:03:52 00:03:56 more rules to bring us down now what do
00:03:54 00:03:58 we do shree well this is
00:03:56 00:03:59 where you start to create those ad
00:03:58 00:04:01 copies that are really
00:03:59 00:04:03 shining and stand out of the crowd and
00:04:01 00:04:05 this does mean that you need to put in
00:04:03 00:04:05 more work into making the ad copy itself
00:04:05 00:04:07 now
00:04:05 00:04:09 just because of the more metrics
00:04:07 00:04:11 facebook looks at when judging whether
00:04:09 00:04:12 your ad copy is a winning ad copy or not
00:04:11 00:04:14 and there are a few
00:04:12 00:04:15 elements of a good ad cup and we're
00:04:14 00:04:18 going to be going through all four of
00:04:15 00:04:20 them but the first one is emotional
00:04:18 00:04:21 triggers this is one thing that your ad
00:04:20 00:04:23 copy is
00:04:21 00:04:25 required to have if you want to stand
00:04:23 00:04:26 out of the crowd because most of the ad
00:04:25 00:04:28 copies
00:04:26 00:04:30 i've personally been seeing lack
00:04:28 00:04:32 emotional triggers they are very plain
00:04:30 00:04:34 and bland and they're the kind of ad
00:04:32 00:04:35 copies that i would fall asleep reading
00:04:34 00:04:37 so you want to stay away from those and
00:04:35 00:04:39 start off by involving emotional
00:04:37 00:04:40 triggers now what do i mean by emotional
00:04:39 00:04:42 triggers
00:04:40 00:04:43 there are several ways to implement
00:04:42 00:04:44 emotional triggers the first one is
00:04:43 00:04:46 feelings
00:04:44 00:04:48 i've said this many times before you
00:04:46 00:04:50 have to include feelings in your ad
00:04:48 00:04:51 copies otherwise it's not going to sell
00:04:50 00:04:53 don't be boring and just state the
00:04:51 00:04:54 specifications of the product you're
00:04:53 00:04:56 selling
00:04:54 00:04:57 or what dimensions it is because nobody
00:04:56 00:04:59 likes to read about that
00:04:57 00:05:00 they like to read about how that product
00:04:59 00:05:03 can make them feel and a good way to
00:05:00 00:05:06 introduce a lot of feelings emotions etc
00:05:03 00:05:08 is by referring to events or occasions
00:05:06 00:05:10 or referencing to loved ones family
00:05:08 00:05:12 friend or the time on earth meaning
00:05:10 00:05:14 adding scarcity how much time we have
00:05:12 00:05:15 left on earth everybody has a limited
00:05:14 00:05:17 time on earth and that is something
00:05:15 00:05:18 people are willing to spend as much
00:05:17 00:05:20 money as possible
00:05:18 00:05:22 to make the best out of so if you can't
00:05:20 00:05:24 somehow relate your product to
00:05:22 00:05:26 directly to how much time a person has
00:05:24 00:05:28 left of their life especially if you're
00:05:26 00:05:28 targeting an older audience this can
00:05:28 00:05:30 really
00:05:28 00:05:32 impact your ad itself and get more and
00:05:30 00:05:34 more people to engage with your audience
00:05:32 00:05:36 and also have more people convert in the
00:05:34 00:05:39 end but all of these things are useless
00:05:36 00:05:40 unless you ask yourself one important
00:05:39 00:05:42 question and that is
00:05:40 00:05:44 what is the customer or the buyer's end
00:05:42 00:05:44 goal with the product what do they want
00:05:44 00:05:46 to achieve
00:05:44 00:05:48 in the end are they going to buy the
00:05:46 00:05:49 product to give happiness to one of
00:05:48 00:05:51 their family members or friends or loved
00:05:49 00:05:53 one or are they going to buy the product
00:05:51 00:05:53 to bring a positive change in their own
00:05:53 00:05:56 life
00:05:53 00:05:57 and make their life easier so this is
00:05:56 00:05:58 one key question you have to ask which
00:05:57 00:05:59 can
00:05:58 00:06:01 literally guide you through the
00:05:59 00:06:03 emotional triggers process
00:06:01 00:06:05 and help you implement the correct
00:06:03 00:06:06 triggers because if you implement the
00:06:05 00:06:07 wrong
00:06:06 00:06:09 trigger for a winning product that
00:06:07 00:06:10 product is not going to sell and if you
00:06:09 00:06:12 implement the right triggers for
00:06:10 00:06:14 not a winning product that product isn't
00:06:12 00:06:15 going to sell so these two things need
00:06:14 00:06:17 to match
00:06:15 00:06:19 and the audience needs to match with the
00:06:17 00:06:20 emotional triggers as well but that is
00:06:19 00:06:22 one of the key elements of a good ad
00:06:20 00:06:24 copy the second one is that you need to
00:06:22 00:06:25 forget the features
00:06:24 00:06:27 i mean just put them inside your pocket
00:06:25 00:06:30 or throw them in the trash can outside
00:06:27 00:06:31 and start identifying with the benefits
00:06:30 00:06:34 again this goes back to the feelings how
00:06:31 00:06:36 can this product make the customer feel
00:06:34 00:06:37 and how can i benefit their life nobody
00:06:36 00:06:39 cares about
00:06:37 00:06:41 the dimensions of the product or how
00:06:39 00:06:43 safely it can fit in a storage space
00:06:41 00:06:45 unless that product does solve a problem
00:06:43 00:06:47 of reducing the storage space in general
00:06:45 00:06:49 otherwise you want to identify the key
00:06:47 00:06:52 benefits think about how it can make the
00:06:49 00:06:53 life easier of that individual how it
00:06:52 00:06:55 can give pleasure
00:06:53 00:06:57 satisfaction or happiness to the person
00:06:55 00:06:59 right now in this moment or
00:06:57 00:07:00 long term and whether it is short-term
00:06:59 00:07:02 or long-term happiness
00:07:00 00:07:04 satisfaction or pleasure you want to
00:07:02 00:07:06 make sure to include that
00:07:04 00:07:07 into your ad copy and the third and most
00:07:06 00:07:10 important thing is savings
00:07:07 00:07:12 people love saving money i've not met
00:07:10 00:07:13 one person who likes to spend extra just
00:07:12 00:07:16 for the sake of it so if you can
00:07:13 00:07:16 include some type of savings in your ad
00:07:16 00:07:18 copy
00:07:16 00:07:20 and how they can save buying your
00:07:18 00:07:22 product you're on a really good path
00:07:20 00:07:23 and in a few slides i'm going to give
00:07:22 00:07:26 you a step-by-step process
00:07:23 00:07:27 but continuing on with the elements of a
00:07:26 00:07:30 good ad copy
00:07:27 00:07:30 i follow one specific short word and
00:07:30 00:07:32 that is
00:07:30 00:07:34 f-l-o it is easy to remember and it
00:07:32 00:07:36 stands for feeling left out
00:07:34 00:07:38 it is sort of a question but that
00:07:36 00:07:40 question basically makes the person
00:07:38 00:07:42 reading your ad cup you kind of feel as
00:07:40 00:07:43 if they're feeling left out and what do
00:07:42 00:07:45 i mean by this exactly
00:07:43 00:07:47 one way to introduce flo into your ad
00:07:45 00:07:49 copy is to refer to
00:07:47 00:07:50 all of the happy customers that are
00:07:49 00:07:52 currently using your product
00:07:50 00:07:53 and have experienced a change in their
00:07:52 00:07:56 life when you say something like
00:07:53 00:07:57 join thousands of happy customers all
00:07:56 00:07:59 over the world
00:07:57 00:08:01 or something like change your life like
00:07:59 00:08:02 these 10 000 other customers did with
00:08:01 00:08:04 our product
00:08:02 00:08:06 these kinds of sentences really make the
00:08:04 00:08:07 person reading the ad copy itself
00:08:06 00:08:09 feel as if they're left out from these
00:08:07 00:08:10 happy people inside their mind they
00:08:09 00:08:12 start to think
00:08:10 00:08:13 okay if all of these people are happy i
00:08:12 00:08:14 mean what's stopping me from joining
00:08:13 00:08:16 them
00:08:14 00:08:18 i want to be happy like them too and i
00:08:16 00:08:18 have a problem with this product insults
00:08:18 00:08:21 so
00:08:18 00:08:22 i mean why not just buy that and that is
00:08:21 00:08:24 exactly the mindset you want to get the
00:08:22 00:08:25 customer into because that is when they
00:08:24 00:08:27 pull out their credit card
00:08:25 00:08:29 implementing flo basically gives the
00:08:27 00:08:30 sense to the person reading the ad copy
00:08:29 00:08:32 that they're missing something
00:08:30 00:08:33 they're missing something that could be
00:08:32 00:08:34 added to their life and make their life
00:08:33 00:08:36 easier
00:08:34 00:08:38 and more fun and this kind of lets them
00:08:36 00:08:40 know that losing this something
00:08:38 00:08:41 kinda is not desirable so in the end
00:08:40 00:08:43 their buying intention
00:08:41 00:08:45 increases by 10 times so whenever
00:08:43 00:08:48 crafting an ad copy introduce
00:08:45 00:08:48 flo or feeling left out emotions and you
00:08:48 00:08:50 will
00:08:48 00:08:52 really stand out from the rest of the
00:08:50 00:08:54 crowd but this is followed by a strong
00:08:52 00:08:55 cta or call to
00:08:54 00:08:57 action one question you want to ask
00:08:55 00:08:58 yourself when creating the call to
00:08:57 00:08:59 action is
00:08:58 00:09:01 why should they take action and why
00:08:59 00:09:04 should they take it right now
00:09:01 00:09:05 not in 10 minutes not in 10 hours not in
00:09:04 00:09:07 10 years
00:09:05 00:09:09 right now and to introduce the call to
00:09:07 00:09:10 action feature you want to say words
00:09:09 00:09:13 like grab yours now
00:09:10 00:09:15 get yours now purchase yours now i do
00:09:13 00:09:15 not like to use the word buy yours now
00:09:15 00:09:17 or buy
00:09:15 00:09:19 simply because i feel that that is too
00:09:17 00:09:20 imposing on the customer and they may be
00:09:19 00:09:23 too intimidated so you want to kind of
00:09:20 00:09:23 take a step back and make them persuaded
00:09:23 00:09:26 through these
00:09:23 00:09:28 less impactful words but they still do
00:09:26 00:09:29 the job but these are the four main
00:09:28 00:09:32 elements of a good ad copy
00:09:29 00:09:34 you cannot find good success leaving one
00:09:32 00:09:36 of these elements out so you want to try
00:09:34 00:09:37 to implement all four of these but
00:09:36 00:09:39 once you have implemented all four of
00:09:37 00:09:41 them it is time to decide whether
00:09:39 00:09:43 you want to introduce an image ad or a
00:09:41 00:09:45 video ad for your product again i know a
00:09:43 00:09:46 lot of people say video ad video ad
00:09:45 00:09:49 video ad but i think that is
00:09:46 00:09:50 really not a good choice to make and let
00:09:49 00:09:52 me tell you why
00:09:50 00:09:53 my first winning product that i ever had
00:09:52 00:09:56 in shopify
00:09:53 00:09:56 i launched video ads for and they did
00:09:56 00:09:59 not work
00:09:56 00:10:01 i was literally a step away from just
00:09:59 00:10:03 abandoning that product
00:10:01 00:10:04 but something inside my head told me to
00:10:03 00:10:06 try an image ad for it
00:10:04 00:10:08 and you know what that did that made me
00:10:06 00:10:10 into the success story that i am today
00:10:08 00:10:11 because i simply used an
00:10:10 00:10:13 image out over a video ad so don't
00:10:11 00:10:14 listen to all these people yelling and
00:10:13 00:10:16 screaming at you
00:10:14 00:10:17 to use video ad and making you think
00:10:16 00:10:18 you're weird for using image ads because
00:10:17 00:10:20 that is not true
00:10:18 00:10:22 and one simple question to ask yourself
00:10:20 00:10:23 which will help you decide whether you
00:10:22 00:10:25 need a video ad or not is
00:10:23 00:10:28 does the product require an extensive
00:10:25 00:10:30 explanation or is it an impulse buy
00:10:28 00:10:31 if it is less than 50 dollars i consider
00:10:30 00:10:33 it an impulse buy
00:10:31 00:10:35 and i usually just have image ads for
00:10:33 00:10:35 the product unless it needs some kind of
00:10:35 00:10:38 demonstration
00:10:35 00:10:38 if it's above 50 i still have an image
00:10:38 00:10:41 ad but
00:10:38 00:10:43 i split test it with a video ad and one
00:10:41 00:10:45 cool way to split test that i'm finding
00:10:43 00:10:46 right now is launching a post engagement
00:10:45 00:10:48 ad set or campaign
00:10:46 00:10:50 one to two days prior to launching the
00:10:48 00:10:52 website conversion campaign
00:10:50 00:10:54 and testing through to five different ad
00:10:52 00:10:54 copies within the post engagement
00:10:54 00:10:56 campaign
00:10:54 00:10:58 you can have two to three ad sets
00:10:56 00:10:59 running with three to five ad copies
00:10:58 00:11:01 each at five dollars a day
00:10:59 00:11:03 and just monitor them for a day or two
00:11:01 00:11:04 and see which ad copy
00:11:03 00:11:06 facebook spends the most budget on
00:11:04 00:11:08 because that is what facebook determines
00:11:06 00:11:10 to be the winning ad cop and once you do
00:11:08 00:11:11 find that stat out you want to include
00:11:10 00:11:12 that inside the website conversion
00:11:11 00:11:13 campaign but once you have made this
00:11:12 00:11:15 decision of
00:11:13 00:11:18 video or image ad let's begin with the
00:11:15 00:11:20 writing the actual ad copy and there are
00:11:18 00:11:22 four steps to this process
00:11:20 00:11:23 the first step is determining the
00:11:22 00:11:25 audience age range
00:11:23 00:11:27 and if you're not exactly sure exactly
00:11:25 00:11:29 what age your audience is in
00:11:27 00:11:30 it is completely fine you can just
00:11:29 00:11:32 estimate it this is not to
00:11:30 00:11:35 narrow down the targeting but rather to
00:11:32 00:11:35 include in the specific ad copy that
00:11:35 00:11:37 you're creating
00:11:35 00:11:39 and the main thing we use age range for
00:11:37 00:11:40 is to determine whether we want to use
00:11:39 00:11:42 emojis or not
00:11:40 00:11:44 usually what i've been finding success
00:11:42 00:11:46 with is using a lot of emojis but not
00:11:44 00:11:48 overdoing it for younger audience
00:11:46 00:11:49 compared to the older audience which do
00:11:48 00:11:51 not react that well
00:11:49 00:11:53 to emojis so if your product is somewhat
00:11:51 00:11:56 related to the younger audience
00:11:53 00:11:58 use some emojis but don't overdo it and
00:11:56 00:12:00 if it's for an older audience don't use
00:11:58 00:12:01 as many emojis maybe one or two max but
00:12:00 00:12:03 once you've determined that
00:12:01 00:12:05 go on to step two and this is the actual
00:12:03 00:12:07 ad creation and by ad creation i mean
00:12:05 00:12:09 the ad copy creation not the video or
00:12:07 00:12:11 image ad i have videos on that if you
00:12:09 00:12:13 need help determining how to choose the
00:12:11 00:12:14 video or image ad just click the link
00:12:13 00:12:16 below
00:12:14 00:12:17 to my channel and click that subscribe
00:12:16 00:12:19 button in the process
00:12:17 00:12:21 but for the ad copy itself the first
00:12:19 00:12:23 sentence needs to be the main benefit
00:12:21 00:12:25 that the customer will face using the
00:12:23 00:12:27 product and i have two examples here
00:12:25 00:12:28 which i quickly wrote the first one
00:12:27 00:12:31 let's just read that really quickly i
00:12:28 00:12:31 began the ad copy text with an emoji
00:12:31 00:12:33 that's why
00:12:31 00:12:35 i've written emoji in parentheses but
00:12:33 00:12:37 emoji and then
00:12:35 00:12:39 in this sentence i'm pretending to be
00:12:37 00:12:41 selling a fan since summer is coming up
00:12:39 00:12:42 so mini fan in quotes and then i add a
00:12:41 00:12:45 little dash and i say
00:12:42 00:12:47 made to provide utmost comfort and
00:12:45 00:12:48 coolness in the hot summer months so
00:12:47 00:12:51 notike the key
00:12:48 00:12:52 words that i have used utmost comfort
00:12:51 00:12:55 coolness and hot
00:12:52 00:12:56 these are very emotionally charged words
00:12:55 00:12:58 because they introduce some kind of
00:12:56 00:13:00 feeling into the customer
00:12:58 00:13:02 when i use the word hot some people
00:13:00 00:13:03 immediately start to feel stikiness all
00:13:02 00:13:05 around their body
00:13:03 00:13:06 or a sense of disturbance and that is
00:13:05 00:13:07 the main reason why i'm including these
00:13:06 00:13:09 words
00:13:07 00:13:10 and this is part of the four elements
00:13:09 00:13:13 which i mentioned earlier in the video
00:13:10 00:13:14 using these emotionally charged words
00:13:13 00:13:15 really helps connect the customer with
00:13:14 00:13:18 your ad copy itself
00:13:15 00:13:20 another example is an example of a face
00:13:18 00:13:22 massager so i start off the ad copy
00:13:20 00:13:23 with face massager and then emoji and
00:13:22 00:13:25 then i say helping women
00:13:23 00:13:28 all over the world stay beautiful and
00:13:25 00:13:29 young so again i introduce the flo
00:13:28 00:13:32 element which is
00:13:29 00:13:33 women all over the world so who whatever
00:13:32 00:13:34 woman is reading this ad cop is going to
00:13:33 00:13:36 feel
00:13:34 00:13:37 left out now because these women all
00:13:36 00:13:39 over the world are staying
00:13:37 00:13:40 beautiful and young in the process of
00:13:39 00:13:41 using our face
00:13:40 00:13:43 massager so as you can see i'm
00:13:41 00:13:46 implementing these different elements
00:13:43 00:13:47 of the four step strategy into the ad
00:13:46 00:13:49 copy and right in the first sentence
00:13:47 00:13:51 because the first sentence is the most
00:13:49 00:13:52 important we're moving on to the second
00:13:51 00:13:55 part of step two which is
00:13:52 00:13:57 including a strong offering this offer
00:13:55 00:13:59 comes right after the first sentence but
00:13:57 00:14:01 it should be something like this so i
00:13:59 00:14:03 start off with an emoji again and i
00:14:01 00:14:04 since father's day is coming up when i'm
00:14:03 00:14:05 recording this video i could say
00:14:04 00:14:08 something like
00:14:05 00:14:10 mega father's day sale up to 59 off so
00:14:08 00:14:10 as you can see i'm introducing a special
00:14:10 00:14:13 event an
00:14:10 00:14:15 occasion which is father's day and i'm
00:14:13 00:14:18 introducing an offer which is 59
00:14:15 00:14:19 off a second sentence example is 63 off
00:14:18 00:14:22 plus
00:14:19 00:14:24 free shipping today only so scarcity
00:14:22 00:14:26 plus a great offer having this as your
00:14:24 00:14:28 second sentence really makes the
00:14:26 00:14:30 person reading that ad copy want to
00:14:28 00:14:32 continue reading and find out more about
00:14:30 00:14:34 exactly how they can claim this offer
00:14:32 00:14:36 and have this benefit this product
00:14:34 00:14:37 offers and the third and final part of
00:14:36 00:14:39 the
00:14:37 00:14:40 ad copy itself is having the call to
00:14:39 00:14:42 action button you can have the third
00:14:40 00:14:45 part as the scarcity factor and have the
00:14:42 00:14:46 fourth part as the call to action but
00:14:45 00:14:48 if you want to include the call to
00:14:46 00:14:50 action in the third part you simply
00:14:48 00:14:52 write grab yours now and then the arrow
00:14:50 00:14:53 and the link or purchase yours now
00:14:52 00:14:55 followed by the link but i like to
00:14:53 00:14:58 include the call to action twice
00:14:55 00:15:00 just to make it stand out and be bold
00:14:58 00:15:01 for the customer to read and click on
00:15:00 00:15:04 and this is followed by step number
00:15:01 00:15:05 three which is monitoring the results
00:15:04 00:15:07 just because you created this ad copy
00:15:05 00:15:09 does not mean you just leave it running
00:15:07 00:15:10 forever and it's gonna start making your
00:15:09 00:15:12 sales and you don't do anything about it
00:15:10 00:15:14 you have to constantly be
00:15:12 00:15:15 measuring the metrics trying to figure
00:15:14 00:15:17 out where it can be improved
00:15:15 00:15:19 why it's not working if it's not working
00:15:17 00:15:21 etc because everything that gets
00:15:19 00:15:23 measured can get improved and
00:15:21 00:15:25 one easy metric that i always look at is
00:15:23 00:15:26 if the ad copy itself
00:15:25 00:15:29 does not have a link click by a dollar
00:15:26 00:15:31 fifty spent i will cut off that ad copy
00:15:29 00:15:32 period it is not a good ad copy
00:15:31 00:15:34 usually this metric works for products
00:15:32 00:15:36 all the way up to a hundred dollars and
00:15:34 00:15:37 after a hundred dollars i like to stay
00:15:36 00:15:39 up to two dollars spent
00:15:37 00:15:41 this is the general three step process
00:15:39 00:15:42 and step number four which i'm not
00:15:41 00:15:44 really included here but
00:15:42 00:15:46 that is simply redoing the process over
00:15:44 00:15:48 and over again you want to continue
00:15:46 00:15:49 adding more ad copies every single week
00:15:48 00:15:51 every single few days
00:15:49 00:15:53 if you can because something that worked
00:15:51 00:15:55 yesterday may not work today so always
00:15:53 00:15:57 be fresh with your ad copies
00:15:55 00:15:58 try to find the newest thing that works
00:15:57 00:15:59 and that's gonna really help you get
00:15:58 00:16:00 those sales
00:15:59 00:16:02 now for this video i'm gonna be going
00:16:00 00:16:04 over three research strategies that you
00:16:02 00:16:05 can use in order to come up with good ad
00:16:04 00:16:07 copies
00:16:05 00:16:09 and the first one is for instagram
00:16:07 00:16:11 research you don't necessarily have to
00:16:09 00:16:12 be doing influencer ads in order for
00:16:11 00:16:14 this to work
00:16:12 00:16:16 but all you need to simply do is
00:16:14 00:16:18 research your competitor
00:16:16 00:16:20 on instagram and you can do this by
00:16:18 00:16:21 searching up your competitor's name and
00:16:20 00:16:23 the reason why we do this is because we
00:16:21 00:16:25 want to find their instagram ads
00:16:23 00:16:27 a lot of the influencer pages like to do
00:16:25 00:16:28 a hashtag along with the competitor's
00:16:27 00:16:29 name
00:16:28 00:16:31 so what you can do is just write the
00:16:29 00:16:32 competitor's name on instagram or do a
00:16:31 00:16:33 hashtag
00:16:32 00:16:35 and then the name and the reason for
00:16:33 00:16:37 this is because we want to spy on their
00:16:35 00:16:38 ad copy and see what kind of ads are
00:16:37 00:16:39 working for them
00:16:38 00:16:41 once you find their instagram
00:16:39 00:16:42 advertisements it becomes very easy to
00:16:41 00:16:44 see
00:16:42 00:16:46 what kind of wording they use on their
00:16:44 00:16:47 ad and whether they're using special
00:16:46 00:16:49 emotional words
00:16:47 00:16:51 and how many lines overall their ad is
00:16:49 00:16:53 and what kind of engagement it's getting
00:16:51 00:16:55 and this allows you to be a step ahead
00:16:53 00:16:57 of your competitor because
00:16:55 00:16:58 if your competitor is getting a lot of
00:16:57 00:17:00 engagement on the ad end
00:16:58 00:17:02 you know that he's getting a lot of
00:17:00 00:17:03 sales from that ad all you need to
00:17:02 00:17:05 really do is just
00:17:03 00:17:07 improve upon that ad itself and one main
00:17:05 00:17:09 thing i would like to mention is i
00:17:07 00:17:11 100 do not recommend that you completely
00:17:09 00:17:12 copy the ad copy because not only is it
00:17:11 00:17:14 unethical but
00:17:12 00:17:16 you may not get the results that you
00:17:14 00:17:18 want just because you copied their ad
00:17:16 00:17:20 this happens a lot basically the same
00:17:18 00:17:22 item that someone else is having success
00:17:20 00:17:23 on if we try to advertise it ourselves
00:17:22 00:17:24 we notike a lot of times that it
00:17:23 00:17:26 actually doesn't sell
00:17:24 00:17:28 as much if any at all and in order to
00:17:26 00:17:29 just prevent any types of problems you
00:17:28 00:17:32 want to just use
00:17:29 00:17:34 their ad copy as a specific guideline
00:17:32 00:17:36 and basically again improve upon their
00:17:34 00:17:38 ad copy and the main way you can find
00:17:36 00:17:40 their instagram ads is again by
00:17:38 00:17:42 searching up their name on instagram
00:17:40 00:17:44 itself or doing a hashtag and then the
00:17:42 00:17:45 name and you'll most likely see a lot of
00:17:44 00:17:47 posts if
00:17:45 00:17:49 that specific competitor has a higher
00:17:47 00:17:51 following and has been up for a while
00:17:49 00:17:53 but the second way to do some competitor
00:17:51 00:17:55 research is through google and again our
00:17:53 00:17:57 main job is to find some
00:17:55 00:17:59 badass ad copies that our competitors
00:17:57 00:18:01 are using and improve upon them
00:17:59 00:18:02 now i have found that this is the best
00:18:01 00:18:04 way to actually
00:18:02 00:18:07 find success in a specific niche and
00:18:04 00:18:09 this is because if a competitor has
00:18:07 00:18:11 maybe 10 000 or 20 000 followers on
00:18:09 00:18:13 instagram or 10 000 or 20 000
00:18:11 00:18:15 likes on facebook and they're posting
00:18:13 00:18:16 their ad copies in a certain way
00:18:15 00:18:18 each time the main reason is because
00:18:16 00:18:20 that's working for them and it has
00:18:18 00:18:22 consistently worked for them so the main
00:18:20 00:18:24 thing that you can do is basically
00:18:22 00:18:25 use that as a guideline it saves you a
00:18:24 00:18:26 lot of time
00:18:25 00:18:28 and money because you don't have to go
00:18:26 00:18:30 through different types of ad copies you
00:18:28 00:18:32 basically get to see what's working for
00:18:30 00:18:34 them and since you guys are in the same
00:18:32 00:18:36 issue you can simply improve upon their
00:18:34 00:18:38 ad copy which is why this research
00:18:36 00:18:39 becomes so important because we're
00:18:38 00:18:41 basically trying to dig out their ad
00:18:39 00:18:43 copies from all social media platforms
00:18:41 00:18:45 and the second way is again google
00:18:43 00:18:46 you can simply search the competitor's
00:18:45 00:18:48 name on google
00:18:46 00:18:49 and try to see if they have any adwords
00:18:48 00:18:51 ads running and what kind of
00:18:49 00:18:53 words they used in their adword ads a
00:18:51 00:18:56 little disclaimer not all
00:18:53 00:18:57 of the competitors that you have may be
00:18:56 00:18:58 using
00:18:57 00:19:00 adword ads and this could be something
00:18:58 00:19:02 that you could begin implementing
00:19:00 00:19:04 to get even more sales because if your
00:19:02 00:19:06 competitor is not using adwords that
00:19:04 00:19:08 means you have a chance of
00:19:06 00:19:10 basically getting all the profit from
00:19:08 00:19:12 google so simply search their name
00:19:10 00:19:14 and think about the ways if you find
00:19:12 00:19:14 their ad copy how they wrote their ad
00:19:14 00:19:16 copy
00:19:14 00:19:18 and whether it includes a specific set
00:19:16 00:19:19 of words geared towards the target
00:19:18 00:19:21 audience so for instance
00:19:19 00:19:24 in the outdoor niche maybe like fishing
00:19:21 00:19:26 niche they have specific words that only
00:19:24 00:19:27 fishers use for example a word that is
00:19:26 00:19:29 highly used among fishers is
00:19:27 00:19:31 anglers so this is the type of
00:19:29 00:19:32 information you're trying to dig out
00:19:31 00:19:35 when you're doing this research and
00:19:32 00:19:36 this can be used towards creating a
00:19:35 00:19:38 better ad copy
00:19:36 00:19:40 in comparison to your competitor's ad
00:19:38 00:19:42 copy and if your competitor is already
00:19:40 00:19:44 successful you'll find much more success
00:19:42 00:19:46 if you use this way to do some high
00:19:44 00:19:47 quality research on your competitor and
00:19:46 00:19:50 their id copies
00:19:47 00:19:52 and again really try to dig out what
00:19:50 00:19:53 kind of words they're using and
00:19:52 00:19:55 what's working for them and improve of
00:19:53 00:19:57 pounding okay guys and the third and
00:19:55 00:19:59 final way of researching
00:19:57 00:20:01 is through facebook and this is where
00:19:59 00:20:03 most of the drop shipping stores are
00:20:01 00:20:04 located and also the place where you'll
00:20:03 00:20:06 find
00:20:04 00:20:09 some of the top quality ad copies and a
00:20:06 00:20:10 simple way of doing facebook research
00:20:09 00:20:12 for the ad copies is through the
00:20:10 00:20:13 competitor name search
00:20:12 00:20:15 again all you have to do is just type in
00:20:13 00:20:17 the competitor's name
00:20:15 00:20:19 onto facebook and you'll see a bunch of
00:20:17 00:20:21 posts when you scroll down or if you
00:20:19 00:20:23 click post on the top section that pops
00:20:21 00:20:24 up of your competitor and possibly all
00:20:23 00:20:26 the posts
00:20:24 00:20:28 that the company has done in the past
00:20:26 00:20:30 and this is again the perfect way to
00:20:28 00:20:31 judge what kind of ads are working
00:20:30 00:20:33 and what kind of words you need to
00:20:31 00:20:35 implement into your own ad copies
00:20:33 00:20:36 because again you need to
00:20:35 00:20:39 work based off of what is already
00:20:36 00:20:41 working don't try to reinvent the wheel
00:20:39 00:20:43 basically jump onto the train and use
00:20:41 00:20:45 what is already working
00:20:43 00:20:47 another simple thing that you can do is
00:20:45 00:20:48 simply type in the item name that you're
00:20:47 00:20:50 wanting to
00:20:48 00:20:52 advertise and this relates more to the
00:20:50 00:20:54 general stores but all you need to do is
00:20:52 00:20:55 just type in the item name onto facebook
00:20:54 00:20:57 search
00:20:55 00:20:58 and type in the plus sign and then buy
00:20:57 00:21:01 it now
00:20:58 00:21:02 get it now get yours now buy yours now
00:21:01 00:21:03 etc
00:21:02 00:21:06 you want to basically play around with
00:21:03 00:21:06 these words and try to put as many words
00:21:06 00:21:09 together
00:21:06 00:21:10 as you can in order to find the ads that
00:21:09 00:21:12 are out there and
00:21:10 00:21:14 you can find a multitude of different
00:21:12 00:21:16 competitors and not just one
00:21:14 00:21:18 and i'll hop onto facebook by the end of
00:21:16 00:21:20 this video and show you guys what i mean
00:21:18 00:21:21 but once again facebook is the key to
00:21:20 00:21:24 doing research not only for
00:21:21 00:21:26 product research but also the ad copy
00:21:24 00:21:28 research and i highly recommend that you
00:21:26 00:21:29 guys either try the competitor name
00:21:28 00:21:31 research
00:21:29 00:21:32 if you guys know specific competitors
00:21:31 00:21:34 that you're dealing with
00:21:32 00:21:35 or if you're somewhat new and don't know
00:21:34 00:21:37 any competitors or you're running a
00:21:35 00:21:37 general store to just type in the item
00:21:37 00:21:39 name
00:21:37 00:21:42 and then the space plus sign and then
00:21:39 00:21:44 space again and then buy it now or get
00:21:42 00:21:45 yours now get it now and let's jump onto
00:21:44 00:21:47 facebook and i'll show you guys what i
00:21:45 00:21:48 mean exactly all right guys so i'm here
00:21:47 00:21:51 in facebook and i have
00:21:48 00:21:52 facebook turbo ad finder turned on if
00:21:51 00:21:54 you guys don't know what that is be sure
00:21:52 00:21:56 to check out my last video the link will
00:21:54 00:21:58 be down in the description below and
00:21:56 00:22:00 i use turbo ad finder to do all of my
00:21:58 00:22:00 product research it has been very useful
00:22:00 00:22:02 so far
00:22:00 00:22:04 and right now i have turned it on just
00:22:02 00:22:05 to find the facebook posts to show you
00:22:04 00:22:07 guys what i mean
00:22:05 00:22:09 but right away i saw a drop shipping
00:22:07 00:22:10 store with a lot of engagement on this
00:22:09 00:22:14 specific product
00:22:10 00:22:15 33 000 likes with 28 000 shares and 2.1
00:22:14 00:22:16 million views
00:22:15 00:22:18 this is an a product that i've no
00:22:16 00:22:20 hundred percent has sold
00:22:18 00:22:21 a lot and it probably was a winner for
00:22:20 00:22:23 this specific drop shipping store i'm
00:22:21 00:22:25 sorry if this is one of your stores
00:22:23 00:22:28 but our main focus here is to look at
00:22:25 00:22:30 the ad copy and if we click see more
00:22:28 00:22:32 we'll see the entire ad copy but as you
00:22:30 00:22:34 can see the main thing that this store
00:22:32 00:22:36 there was not describe the item but
00:22:34 00:22:38 describe how it can help the customer
00:22:36 00:22:40 and what kind of changes it can bring in
00:22:38 00:22:41 your life so it says treat signs of
00:22:40 00:22:43 aging
00:22:41 00:22:46 relieve chronic pain and more with an
00:22:43 00:22:48 electronic acupuncture pen
00:22:46 00:22:50 fusion of biotiknology so this is a
00:22:48 00:22:52 very good hook
00:22:50 00:22:53 and something that lets me know how this
00:22:52 00:22:55 product can benefit me
00:22:53 00:22:57 and improve my life so you want to be
00:22:55 00:22:58 focusing more on the emotional part
00:22:57 00:23:00 don't just
00:22:58 00:23:02 say like oh this is 22 centimeter pen
00:23:00 00:23:03 and you just turn it on by pressing a
00:23:02 00:23:05 simple button
00:23:03 00:23:07 don't really worry too much about those
00:23:05 00:23:08 things you want to worry about how it's
00:23:07 00:23:10 going to benefit the customer
00:23:08 00:23:12 and why someone should even look at it
00:23:10 00:23:14 or even go to your website to purchase
00:23:12 00:23:16 it because i'm going to only purchase
00:23:14 00:23:16 this product if i get some value out of
00:23:16 00:23:18 it
00:23:16 00:23:20 remember that so the second thing this
00:23:18 00:23:22 drop shipping store does
00:23:20 00:23:23 is it writes over 70 percent off today
00:23:22 00:23:26 only so that's a good
00:23:23 00:23:28 scarcity factor added into the ad copy
00:23:26 00:23:30 and also something you want to consider
00:23:28 00:23:32 and the third line is get yours here and
00:23:30 00:23:34 there's the link and the final sentence
00:23:32 00:23:35 says limited time offer while supplies
00:23:34 00:23:37 last
00:23:35 00:23:38 tag or share someone who'd love this so
00:23:37 00:23:41 as you can see it's not a very
00:23:38 00:23:43 big or lengthy ad copy but it's perfect
00:23:41 00:23:46 and as you can see it worked because it
00:23:43 00:23:48 got 33 000 likes and 2.1 million views
00:23:46 00:23:49 so if someone is in this niche and is
00:23:48 00:23:51 having trouble
00:23:49 00:23:53 trying to come up with the ad copy you
00:23:51 00:23:53 can definitely use this as a guideline
00:23:53 00:23:55 and maybe
00:23:53 00:23:57 change some things up but overall use
00:23:55 00:23:58 this as a specific guideline to do your
00:23:57 00:24:00 own
00:23:58 00:24:01 ad copies the real thing you want to be
00:24:00 00:24:02 looking at is whether it's working or
00:24:01 00:24:04 not
00:24:02 00:24:05 and a high amount of engagement and
00:24:04 00:24:06 shares lets you know that this is
00:24:05 00:24:08 working and with this
00:24:06 00:24:10 turbo ad finder turned on you can find
00:24:08 00:24:11 tons and tons of drop shipping store
00:24:10 00:24:13 advertisements
00:24:11 00:24:14 you don't even have to use any specific
00:24:13 00:24:16 product research
00:24:14 00:24:17 app out there but the main thing i want
00:24:16 00:24:18 to show you guys is what i mean by the
00:24:17 00:24:21 second part which is
00:24:18 00:24:23 item name plus buy it now get it now etc
00:24:21 00:24:24 so come over onto facebook
00:24:23 00:24:26 and just type in the item that you're
00:24:24 00:24:27 trying to sell so for us let's assume
00:24:26 00:24:29 we're trying to sell leggings so come
00:24:27 00:24:31 over here in the search bar and just
00:24:29 00:24:35 type in leggings plus buy it now so
00:24:31 00:24:38 leggings plus buy
00:24:35 00:24:38 it now this is exactly what i mean when
00:24:38 00:24:40 i say that
00:24:38 00:24:42 so after typing that we can see that a
00:24:40 00:24:44 lot of lagging posts came up
00:24:42 00:24:47 what we want to do now is click on post
00:24:44 00:24:49 and the date posted is 2018.
00:24:47 00:24:51 we want something posted in this year
00:24:49 00:24:52 and for this you can just turn off ad
00:24:51 00:24:53 finder because it sometimes gets
00:24:52 00:24:55 glitched
00:24:53 00:24:56 so you may not see all the posts but
00:24:55 00:24:58 once you turn that off you can see
00:24:56 00:25:01 there's a lot of posts over here
00:24:58 00:25:03 so just click see all basically scroll
00:25:01 00:25:05 through all of the posts and see what's
00:25:03 00:25:07 working and what has a lot of engagement
00:25:05 00:25:08 this one has 170 likes 67 comments but
00:25:07 00:25:11 it's a
00:25:08 00:25:13 person's post but simply what you want
00:25:11 00:25:15 to be doing is just scrolling through
00:25:13 00:25:17 after typing in what you want to type
00:25:15 00:25:19 and looking at the ad copy so
00:25:17 00:25:21 let's change buy it now to get it now
00:25:19 00:25:24 and see what comes up
00:25:21 00:25:26 get it now and some of the addresses
00:25:24 00:25:29 came up this time so
00:25:26 00:25:30 now oh there's one the glowy leggings
00:25:29 00:25:32 this was a very hot item so if you just
00:25:30 00:25:34 click on that
00:25:32 00:25:36 let's see what kind of ad copy they have
00:25:34 00:25:39 so if we scroll down this is
00:25:36 00:25:41 it says glow wherever you go get it now
00:25:39 00:25:44 tag someone who needs this in their life
00:25:41 00:25:46 very simple and straightforward ad copy
00:25:44 00:25:48 but it got 2.1 k likes
00:25:46 00:25:50 271 shares and i personally know this
00:25:48 00:25:51 was a product that was selling very well
00:25:50 00:25:53 in the past
00:25:51 00:25:55 but this is the overall strategy guys
00:25:53 00:25:55 let's do some research on instagram
00:25:55 00:25:57 google or
00:25:55 00:25:59 facebook try to see what your
00:25:57 00:26:01 competitors are up to if you're not
00:25:59 00:26:03 really spying on your competitors then
00:26:01 00:26:05 you're not really doing e-commerce
00:26:03 00:26:07 so these are the three main things when
00:26:05 00:26:08 it comes to a successful
00:26:07 00:26:11 facebook ads copy the first one in
00:26:08 00:26:13 motion followed by scarcity and
00:26:11 00:26:14 third one call to action so let's go
00:26:13 00:26:17 ahead and scroll down to an
00:26:14 00:26:18 actual ad which i've got from facebook
00:26:17 00:26:19 to show you guys a million dollar
00:26:18 00:26:22 facebook ad
00:26:19 00:26:23 so this is actually a branded shopify
00:26:22 00:26:25 store it's a brand
00:26:23 00:26:27 that does not dropship but nonetheless
00:26:25 00:26:28 the reason why i have this ad copy on
00:26:27 00:26:31 the google doc is because
00:26:28 00:26:33 of the copywriting this brand has done
00:26:31 00:26:34 so as you can see the main ad copy is
00:26:33 00:26:37 actually filled with a quote
00:26:34 00:26:39 by a customer so let's go ahead and read
00:26:37 00:26:40 this all i can say is these little boom
00:26:39 00:26:42 stiks
00:26:40 00:26:44 which this brand actually sells are
00:26:42 00:26:46 amazing and easy to use they look
00:26:44 00:26:47 very natural and i would never use
00:26:46 00:26:50 anything else
00:26:47 00:26:52 sharon w boomstik trio customer and
00:26:50 00:26:54 then the ad copy continues
00:26:52 00:26:55 these simple sheer makeup stiks give
00:26:54 00:26:58 every woman
00:26:55 00:27:00 the look of happiness joy and vitality
00:26:58 00:27:03 all with a five-minute application
00:27:00 00:27:05 boom there you go a very powerful and
00:27:03 00:27:07 strong ad copy it does not necessarily
00:27:05 00:27:09 include all the elements i went over in
00:27:07 00:27:10 the top which were emotion scarcity and
00:27:09 00:27:11 cta
00:27:10 00:27:13 but it definitely still holds a lot of
00:27:11 00:27:16 value mainly because it is a quote
00:27:13 00:27:16 by a customer people trust other people
00:27:16 00:27:19 so if you put a
00:27:16 00:27:20 quote inside your ad copy you're kind of
00:27:19 00:27:22 gonna make
00:27:20 00:27:24 other people want to trust your ad even
00:27:22 00:27:26 more and i have personally been testing
00:27:24 00:27:29 my ad copies this way by using a
00:27:26 00:27:31 quote by a real customer of course and
00:27:29 00:27:33 the results have been insane my cost per
00:27:31 00:27:35 purchase has lowered
00:27:33 00:27:37 and i'm getting more purchases than ever
00:27:35 00:27:39 before just because i have a quote in my
00:27:37 00:27:41 ad copy and as you can see in this ad
00:27:39 00:27:42 the quote was only two sentences long
00:27:41 00:27:44 but
00:27:42 00:27:45 it was very powerful and it included
00:27:44 00:27:48 some emotion
00:27:45 00:27:48 inducing words such as amazing easy to
00:27:48 00:27:51 use
00:27:48 00:27:52 very natural and something also that
00:27:51 00:27:53 they use is i will never use anything
00:27:52 00:27:55 else
00:27:53 00:27:56 so this product is directed towards the
00:27:55 00:27:58 older woman and
00:27:56 00:28:00 this is basically all they want in their
00:27:58 00:28:01 lives they want a product
00:28:00 00:28:03 they don't have to keep on changing from
00:28:01 00:28:05 and something that is very natural
00:28:03 00:28:07 and easy to use and the second part of
00:28:05 00:28:09 the ad copy also goes
00:28:07 00:28:10 into more emotionally induced keywords
00:28:09 00:28:13 such as simple
00:28:10 00:28:15 sheer makeup stiks and happiness joy
00:28:13 00:28:18 and vitality so as you can see
00:28:15 00:28:20 this brand use these keywords on purpose
00:28:18 00:28:22 they want to make a statement
00:28:20 00:28:24 and this store does a very very good job
00:28:22 00:28:27 because in a matter of two months
00:28:24 00:28:28 this shopify store has made 50 million
00:28:27 00:28:31 dollars yes you heard me right
00:28:28 00:28:32 50 million dollars which is why i'm
00:28:31 00:28:34 showing you guys
00:28:32 00:28:36 this ad copy because it is very
00:28:34 00:28:37 effective and it works like a charm so a
00:28:36 00:28:39 little review
00:28:37 00:28:41 try to use reviews by some of your
00:28:39 00:28:44 previous customers on your ad copy
00:28:41 00:28:46 and add a lot of emotionally filled
00:28:44 00:28:48 words inside it to get the best impact
00:28:46 00:28:49 now let's go ahead and move on to your
00:28:48 00:28:52 second ad copy which is
00:28:49 00:28:53 an ad copy by bluecrate.com now that i
00:28:52 00:28:56 notiked i've been toking about
00:28:53 00:28:57 bluecrate.com a lot in my previous
00:28:56 00:28:59 videos as well but
00:28:57 00:29:00 that is only because blue create is an
00:28:59 00:29:02 excellent example
00:29:00 00:29:04 of how you should be marketing and how
00:29:02 00:29:06 you should be doing copywriting
00:29:04 00:29:07 so the main reason why i want to show
00:29:06 00:29:10 you guys the ad by blue crate
00:29:07 00:29:11 is because of the simplicity of the ad
00:29:10 00:29:13 people often think that oh
00:29:11 00:29:15 you need to have something really fancy
00:29:13 00:29:18 a paragraph two paragraphs long
00:29:15 00:29:20 six paragraph essay on why they should
00:29:18 00:29:22 buy the product but that is not true
00:29:20 00:29:24 in shopify and e-commerce in general
00:29:22 00:29:26 what you're actually going to get more
00:29:24 00:29:28 results from is something that is
00:29:26 00:29:30 very simple and it was personally hard
00:29:28 00:29:32 for me myself to get used to this
00:29:30 00:29:34 concept that simple works better but
00:29:32 00:29:36 once i used it more often i realized
00:29:34 00:29:38 that simple does work better so let's go
00:29:36 00:29:40 ahead and look at this ad copy and see
00:29:38 00:29:42 why it is doing so well
00:29:40 00:29:44 so the first thing that this ad copy
00:29:42 00:29:46 starts with is a simple sentence
00:29:44 00:29:48 something that says we all know an
00:29:46 00:29:50 animal lover who would
00:29:48 00:29:52 want these paw socks and then the second
00:29:50 00:29:54 one is a cta
00:29:52 00:29:57 call to action get yours here so as you
00:29:54 00:29:58 can see a very simple layout of the ad
00:29:57 00:30:00 copy but yet
00:29:58 00:30:01 very effective they're basically calling
00:30:00 00:30:02 out all of the animal lovers in the
00:30:01 00:30:05 first sentence
00:30:02 00:30:07 and somewhat implying that all the
00:30:05 00:30:08 animal lovers absolutely need to get
00:30:07 00:30:10 these paw socks
00:30:08 00:30:12 also they have an emoji in the first
00:30:10 00:30:14 sentence something that was lacking
00:30:12 00:30:15 in this first ad copy that we saw
00:30:14 00:30:18 remember you want to use
00:30:15 00:30:20 emojis depending on your audience the
00:30:18 00:30:21 first one the audience is mature woman
00:30:20 00:30:23 so it would not really make sense to
00:30:21 00:30:25 have a lot of emojis whereas
00:30:23 00:30:28 someone who loves paw sox would be
00:30:25 00:30:30 somewhat of a younger age and would also
00:30:28 00:30:32 relate more to emojis this is why it is
00:30:30 00:30:33 effective to really think about your
00:30:32 00:30:35 audience and know
00:30:33 00:30:36 who you're targeting and what age group
00:30:35 00:30:38 they are so that you can
00:30:36 00:30:40 word your ad copy accordingly but the
00:30:38 00:30:41 emoji makes perfect sense here as i
00:30:40 00:30:43 mentioned
00:30:41 00:30:44 and then followed by the call to action
00:30:43 00:30:47 get yours here simple as that
00:30:44 00:30:48 with one arrow emoji and the link one
00:30:47 00:30:50 thing that i really like about blue
00:30:48 00:30:52 crate is that they have very
00:30:50 00:30:54 powerful video ads as well and these
00:30:52 00:30:55 video ads do most of the toking which
00:30:54 00:30:57 is why they only need
00:30:55 00:30:59 one sentence up here to get the best
00:30:57 00:31:00 results but again something simple that
00:30:59 00:31:02 like this
00:31:00 00:31:04 works just as fine it depends on your
00:31:02 00:31:06 audience and how you word your sentences
00:31:04 00:31:09 so remember to add emotion to your ad
00:31:06 00:31:09 copy and follow that by either scarcity
00:31:09 00:31:11 or
00:31:09 00:31:13 call to action but remember you need to
00:31:11 00:31:15 have at least one of these elements in
00:31:13 00:31:18 your ad copy now let's move on to our
00:31:15 00:31:19 third and final ad copy which is an ad
00:31:18 00:31:22 copy for a
00:31:19 00:31:23 men's trimmer so the reason why i like
00:31:22 00:31:25 this ad copy was again
00:31:23 00:31:27 because it related to the audience it
00:31:25 00:31:30 was targeting really well and this is
00:31:27 00:31:30 a product a trimmer for men so men who
00:31:30 00:31:33 are
00:31:30 00:31:34 basically above the age of 18. and let's
00:31:33 00:31:36 go ahead and read the ad copy to see why
00:31:34 00:31:37 it is so effective and why i was so
00:31:36 00:31:39 successful
00:31:37 00:31:40 so it starts off with something like new
00:31:39 00:31:42 skin safe
00:31:40 00:31:45 trimmer and the first sentence is
00:31:42 00:31:47 followed by basically a checkpoint
00:31:45 00:31:48 list of the specifications so skin safe
00:31:47 00:31:52 ceramic
00:31:48 00:31:52 blade head 6000 rpm motor with quiet
00:31:52 00:31:56 stroke
00:31:52 00:31:59 100 waterproof polycarbonate design
00:31:56 00:32:00 and it is followed by a cta maximum
00:31:59 00:32:02 confidence with the link now there are
00:32:00 00:32:04 some things that could definitely be
00:32:02 00:32:06 improved and if i were advertising this
00:32:04 00:32:08 product i would try differently but the
00:32:06 00:32:10 main reason why it is doing well
00:32:08 00:32:12 is because it is directly relating to
00:32:10 00:32:14 men this is a product that is more
00:32:12 00:32:14 targeted towards gentlemen meaning
00:32:14 00:32:16 people have
00:32:14 00:32:18 a bit more money which is why you can
00:32:16 00:32:19 see that there's a lack of emojis these
00:32:18 00:32:21 people are kind of
00:32:19 00:32:23 older who would purchase a product like
00:32:21 00:32:25 this and they would prefer seeing much
00:32:23 00:32:28 less emojis but they start off the ad
00:32:25 00:32:30 copy by introducing the keyword new
00:32:28 00:32:31 whenever people see the keyword new or
00:32:30 00:32:33 free
00:32:31 00:32:35 they're immediately inclined to want to
00:32:33 00:32:36 continue reading because it could be
00:32:35 00:32:38 something that they have never seen
00:32:36 00:32:40 before which is why the keyword new is
00:32:38 00:32:42 so indulging but the second portion
00:32:40 00:32:44 which is the checkpoint list is
00:32:42 00:32:45 something i would personally change
00:32:44 00:32:47 because as you can see it does not
00:32:45 00:32:47 follow the guidelines i have mentioned
00:32:47 00:32:49 before
00:32:47 00:32:50 there's not real a lot of emotion in
00:32:49 00:32:53 this ad copy because
00:32:50 00:32:55 it is specifying the specifications of
00:32:53 00:32:56 the trimmer as a potential customer
00:32:55 00:32:59 we're not interested in reading the
00:32:56 00:33:00 specifications at least on the ad copy
00:32:59 00:33:02 we're more interested in how this
00:33:00 00:33:04 trimmer is going to make me feel
00:33:02 00:33:06 and how it's going to help me look
00:33:04 00:33:08 better so keywords relating to how it
00:33:06 00:33:10 will make me feel if i use this trimmer
00:33:08 00:33:12 would have done much much better on this
00:33:10 00:33:14 ad copy and this facebook ad post could
00:33:12 00:33:15 have done much better in that way
00:33:14 00:33:18 some words that i would have personally
00:33:15 00:33:20 added is use the trimmer to
00:33:18 00:33:22 look young again because people who grow
00:33:20 00:33:23 old only want to do one thing
00:33:22 00:33:24 specifically and it is to look younger
00:33:23 00:33:26 again
00:33:24 00:33:27 so if we use those words in this
00:33:26 00:33:29 checkpoint list
00:33:27 00:33:31 it is directly targeting that specific
00:33:29 00:33:32 audience and you have a much chance of
00:33:31 00:33:34 getting a higher click-through rate
00:33:32 00:33:36 because you are targeting their emotions
00:33:34 00:33:38 but now that we've gone over the three
00:33:36 00:33:40 ad copies let's go on to the
00:33:38 00:33:41 bonus ad copy which is something that
00:33:40 00:33:43 you should absolutely
00:33:41 00:33:45 never do so let's go ahead and go to
00:33:43 00:33:46 that one and it is this ad copy right
00:33:45 00:33:49 here
00:33:46 00:33:49 i picked this ad copy out because it is
00:33:49 00:33:50 a
00:33:49 00:33:52 perfect example of something that you
00:33:50 00:33:54 should definitely not be doing
00:33:52 00:33:57 unless you're fine investing your money
00:33:54 00:33:59 for free on your ads so let's look at
00:33:57 00:34:01 this ad copy and see why it is a perfect
00:33:59 00:34:03 example of something you should not do
00:34:01 00:34:05 it starts out with the keyword stop and
00:34:03 00:34:08 then it has two emojis on each side
00:34:05 00:34:10 followed by best gift for pet lovers and
00:34:08 00:34:12 notike how many exclamation points
00:34:10 00:34:14 this sentence has personally i think it
00:34:12 00:34:15 is completely unnecessary
00:34:14 00:34:17 even though you're targeting a younger
00:34:15 00:34:19 audience these extra exclamation points
00:34:17 00:34:20 make it look like an unprofessional ad
00:34:19 00:34:22 copy
00:34:20 00:34:23 it goes on to say the specifications of
00:34:22 00:34:26 this item it says
00:34:23 00:34:28 removes hair from furniture clothes all
00:34:26 00:34:29 types of fabric and then that is
00:34:28 00:34:32 followed by the cta
00:34:29 00:34:33 get yours here they added one extra line
00:34:32 00:34:36 at the end which is i use mine every day
00:34:33 00:34:38 and i feel great but as you can see
00:34:36 00:34:40 just having this all by itself has no
00:34:38 00:34:42 value because it is not a
00:34:40 00:34:44 statement by a customer when you add
00:34:42 00:34:45 quotes around a sentence like this and
00:34:44 00:34:48 make it seem as if
00:34:45 00:34:48 it's from a customer you are putting the
00:34:48 00:34:50 factor of
00:34:48 00:34:52 trust inside the customer's heart
00:34:50 00:34:54 because again people trust other people
00:34:52 00:34:56 these exclamation points at the very
00:34:54 00:34:58 beginning followed by the word stop
00:34:56 00:34:59 just make me think that this page is run
00:34:58 00:35:01 by a 10 year old
00:34:59 00:35:03 who doesn't know anything about facebook
00:35:01 00:35:04 marketing and i apologize if this is
00:35:03 00:35:06 your store but
00:35:04 00:35:08 improvements need to be made with the ad
00:35:06 00:35:09 copy like this so again let's go to the
00:35:08 00:35:12 very top and review
00:35:09 00:35:14 exactly what we went over to see what
00:35:12 00:35:15 makes a good ad copy so the first thing
00:35:14 00:35:17 again is emotion
00:35:15 00:35:18 have lots of it in your ad copy for the
00:35:17 00:35:20 best results
00:35:18 00:35:22 stay away from the factual data like we
00:35:20 00:35:24 saw in ad copy number two
00:35:22 00:35:26 and ad copy number three and you can
00:35:24 00:35:28 also include scarcity
00:35:26 00:35:29 to give the impression that the product
00:35:28 00:35:31 is not available forever
00:35:29 00:35:33 but as you can see a lot of the ad
00:35:31 00:35:34 copies that we saw did not have scarcity
00:35:33 00:35:36 which is fine if you have a lot of
00:35:34 00:35:38 emotion in the ad copy the third and
00:35:36 00:35:40 final thing that you absolutely
00:35:38 00:35:41 must have is the call to action you want
00:35:40 00:35:42 to tell your customer that they need to
00:35:41 00:35:44 shop now
00:35:42 00:35:46 or they need to get your product right
00:35:44 00:35:47 now but if you guys found any type of
00:35:46 00:35:49 value in this video
00:35:47 00:35:53 don't forget to smash that like button
00:35:49 00:35:53 below and i'll see you guys next time