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google ads ad rank

Published on: February 4 2023 by pipiads

If you're new to Google ads or are currently running campaigns, you may be curious about what ad rank is. In short, ad rank is a value or grade assigned to ads that are eligible for a Google ads auction.

Factors that Impact Ad Rank:

- Bid

- Expected click through rate

- Ad relevance

- Landing page experience

- Search context

- Competition

- Device

- Time of day

Expected Click Through Rate, Ad Relevance, and Landing Page Experience:

Your expected click through rate, ad relevance, and landing page experience are the main factors that impact your ad rank and make up your quality score. If you're above average for all three of these, you'll have a quality score of 10 out of 10, which will help you get the best possible ad rank.


The only other main factor that matters is how much you're bidding. If you have no limits on your bid and you're using a smart bidding strategy, your ad rank will be very strong if you have a quality score of 10 out of 10 and no bid limitations.


If you're selling bracelets and you create a Google ads campaign targeting the keyword braided leather bracelets, you can get a high ad rank by creating a relevant ad geared towards different braided leather bracelet styles, colors, and types. This will lead to a great user experience, resulting in a high quality score and ad rank.

Low Ad Rank:

If you create a generic ad that talks about different bracelets for sale and lead people to a category page with 20 different bracelet subcategories, this will result in a lower quality score and ad rank.

Factors Determining Ad Rank:

The main factors that determine your ad rank are your keyword bid, ad relevance, and the quality of your advertisements and landing page experience.

Quality Score:

Your quality score is made up of your ads, landing page, expected click through rate, and how Google thinks your campaign is set up for your targeting. You're getting quality scores for each individual keyword, and your bid is separate, which helps make up your ad rank.

Example Score:

If you do a search for marketing software, your ad rank is calculated for every search. For example, they may give you a bid score of 33, an ad score of 29, and a landing page score of 27, resulting in an ad rank of 89.


Every time someone enters a search term and hits enter in Google, an auction takes place where Google determines an ad rank score for each ad in the auction and orders the advertisements accordingly.

Ultimately, the goal is to create a great user experience and achieve a high ad rank, which can result in paying less than other advertisers every time you enter the Google ads auction. If you have any questions about ad rank, please leave them in the comments section and subscribe to the Surfside PPC YouTube channel.

Google Ads Ad Rank Explained - Ad Rank Formula, Thresholds, & How to Improve

Welcome to the Surfside PPC YouTube channel! Today, we will be discussing Google Ads Ad Rank and how it affects your ad placement. Ad Rank is the formula used by Google to determine the order in which ads appear in search results. Here's what you need to know:

- Ad Rank is the formula used by Google to determine the order in which ads appear in search results

- Advertisers bid and real-time quality score are the two most notable factors that affect Ad Rank

- The higher your Ad Rank, the higher your ad placement and the lower your cost compared to competitors

Factors that affect Ad Rank:

1. Bid amount - how much you're bidding on a keyword

2. Ad quality, relevance, and extensions - creating relevant ads with useful extensions and landing pages

3. Expected click-through rate - how often people click on your ads

4. Landing page experience - how useful and user-friendly your landing page is

5. Context of the person's search - targeting keywords that match what the user is searching for


- Advertisers must optimize their campaigns to improve Ad Rank and appear higher in search results

- Advertisers must create relevant ads with useful extensions and user-friendly landing pages

- Expected click-through rate and landing page experience are crucial to optimize for

How Ad Rank works in the Google Ads auction:

- Advertisers are given an Ad Rank in real-time based on historical performance, landing pages, and ad relevance

- Advertisers must meet the Ad Rank threshold to appear in search results

- Competitive industries require advertisers to have highly organized campaigns and relevant ads to appear in search results

- Ad Rank is crucial for advertisers to appear higher in search results and lower their costs

- Optimizing campaigns for expected click-through rate and landing page experience is crucial to improve Ad Rank

- Creating relevant ads with useful extensions and user-friendly landing pages is key to success in the Google Ads auction.

How to Rank on GoogleAds 2022 What You REALLY NEED to do!

Calculating Ad Rank and Actual CPC: Understanding the Modern Google AdWords Auction

In this article, we will be discussing how to calculate ad rank and actual CPC in the modern Google AdWords auction. We will dive into the new formula introduced by Google and how it determines the placement of ads in the auction. We will also discuss the importance of quality score and its impact on actual cost per click.

The New Formula for Ad Rank:

- Ad rank equals max CPC bid times quality score

- Introduced in 2005 and updated in 2013 with the expected impact of ad extensions on CTR

- Ad extensions account for about 20% of the quality score portion of the current ad rank formula

Example Scenario:

- Five advertisers bidding on the same keyword with four available ad slots

- Brad: max CPC bid of $9 with a quality score of 1

- Beth: max CPC bid of $7 with a quality score of 3

- Brett: max CPC bid of $6.25 with a quality score of 7

- Ben: max CPC bid of $3 with a quality score of 5

- Brenda: max CPC bid of $2 with a quality score of 10

Determining Ad Rank and Ad Position:

- Ad rank is calculated by multiplying max bid by quality score

- Brett wins the top spot with an ad rank of 43.75 and a quality score of 7

- Beth takes the second spot with an ad rank of 21 and a quality score of 3

- Brenda wins the third spot with an ad rank of 20 and a quality score of 10

- Ben takes the fourth spot with an ad rank of 15 and a quality score of 5

- Brad does not win a spot on the page because his ad rank is worse than everyone else's due to his low quality score of 1

Actual CPC Calculation:

- Advertisers bid the maximum they are willing to pay for a click but only have to pay the minimum amount needed to maintain their position

- Actual CPC is calculated by dividing the ad rank of the advertiser below you by your quality score

- Brett's actual CPC is $3, Beth's is $6.66, Brenda's is $1.50, Ben's is $1.80, and Brad's is determined by Google's minimum click price

Quality score plays a crucial role in ad position and actual cost per click in the modern Google AdWords auction. Improving your quality score can change your ad position without increasing your bid. Ad extensions also impact quality score and should be taken into account when calculating ad rank. Understanding the new formula for ad rank and actual CPC is essential for successful advertising on Google AdWords.

Simple Ways To Improve Google Ads Ad Rank and Quality Score

Hey everyone, welcome to the Surfside PPC YouTube channel. In this video, we're going to be discussing five factors that impact your Google Ads ad rank. So, let's jump right in.

- Discussing five factors that impact your Google Ads ad rank

- This is Surfside PPC marketing lesson number 14


1. Historical click-through rate

- Google looks at your click-through rate over time

- Determines expected click-through rate every time your ad enters the ad auction

2. Quality and relevancy of ads and landing pages

- Ads and landing pages should flow together and be relevant to search terms

- Quality is important for both ads and landing pages

3. Context of the person's search

- Exact search term, device, location, and other user signals affect context

- All factors fall into the category of the context of the person's search

4. Relevancy and quality of Google ad extensions

- Use as many ad extensions as possible

- Make them as relevant as possible to the ad group

5. Bid

- Goal is to have lowest bids and highest ad rank

- Ad rank is scored from 0-100, based on multiple factors

Tips for improving ad rank:

- Have organized campaigns with relevant keywords and ads

- Use ad extensions that match each individual ad group

- Test multiple advertisements and landing pages

- Monitor and adjust bids as needed

- Ad rank is important for getting top impressions in search results

- Improving historical click-through rate, quality and relevancy of ads and landing pages, and using relevant ad extensions can improve ad rank

- Monitor and adjust bids as needed for best results.

How to Rank on First Page of Google - With Google Ads

In this video, we will be discussing how to rank your website on the first page of Google using Google Ads. It is important to understand the distinction between Google Ads and SEO, as they are two very different forms of marketing that achieve the same outcome.

Google Ads is a paid promotion where advertisers pay Google to have their website ranked at the top of the first page of results. Every time someone clicks on the ad, the advertiser is charged money.

SEO, on the other hand, is about optimizing your website and its promotion to take advantage of Google's algorithm for organic search results. This involves creating high-quality content that people will link to, as well as ensuring your website is set up well and loads quickly.

While Google Ads can get your website ranked on the first page almost instantly, SEO can take weeks, months, or even years to see results. However, once your website is ranking on the first page, it can be very beneficial.

To use Google Ads, you first need to set up a free account and choose your keywords using Google's keyword planner tool. Then, you create text ads that will show in the search results.

In conclusion, both Google Ads and SEO can help you achieve a first page ranking on Google, but they require different strategies and have different timelines and costs. By understanding the distinctions between the two and using them strategically, you can maximize your website's visibility and success.

Google Ads Tutorials: How the Search ad auction works

In today's world, it's impossible to talk about the internet without mentioning Google. With its search engine being used by billions of people worldwide, Google has become a household name. Let's take a closer look at some interesting facts about Google.


- Google was founded in 1998 by Larry Page and Sergey Brin while they were PhD students at Stanford University.

- The name Google was inspired by the word googol, which is a mathematical term for the number one followed by 100 zeros.

- Google's headquarters, also known as the Googleplex, is located in Mountain View, California.

- Google's search engine processes over 3.5 billion searches per day.

- Google's mission statement is to organize the world's information and make it universally accessible and useful.

- Google offers a wide range of products and services including Google Maps, Google Drive, Google Translate, and Google Photos.

- Google has a diverse workforce with employees from over 150 countries.

Google has revolutionized the way we access and use information online. From its humble beginnings as a search engine, it has expanded into a massive corporation that offers a variety of products and services. With its mission to make information universally accessible, it's no wonder that Google has become such an integral part of our daily lives.

How Google Ads Ranking Works: Quality Score, Ad Auction & Ad Rank

Welcome back to the channel where we discuss all things e-commerce. In this video, we'll be talking about Ad Rank and how Google charges for adverts.

Ad Rank:

- Google ranks ads based on bid amount and quality score.

- Bidding more means a higher ranking, but quality score also plays a role.

- Quality score is Google's measure of how relevant the ad is to the query.

- Ad rank recalculates every time there is a search, so results will fluctuate.

- Higher ad positions are more likely to be clicked on.

Real-World Example:

- A search for Sophie the giraffe shows Amazon as the top result, followed by John Lewis and Boots.

- The left-hand ad is the most likely to be clicked on and is ranked Mamas and Papas over JoJo Maman Bebe.

- Ad position on the page plays a significant role in clicks.

Ad Auction:

- Google uses a three-stage process when calculating ad rank.

- Ad rank is a combination of bid and quality score.

- Quality score is calculated based on historical click-through rate, ad relevance, and landing page relevance.

- Google uses a second price auction system to calculate how much an advertiser will pay.

Understanding Ad Rank and how Google charges for adverts is essential for successful online advertising. By focusing on both bid amount and quality score, advertisers can improve their ad positions and increase clicks. Remember, higher ad positions on the page lead to more clicks, and the second price auction system means advertisers only pay slightly more than the bidder below them.

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