#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

google ads campaign types

Published on: January 27 2023 by pipiads

Google Ads Campaign Types - Which Google Campaign Type Should You Use in 2022?

Are you confused about the different types of campaigns available in Google Ads? Don't worry, in this article, we will walk you through the different types of campaigns and help you decide which one is best for your business.

Campaign Types:

1. Search Campaigns:

- Most common campaign type in Google Ads.

- Best results for generating leads for service-based businesses.

2. Performance Max & Local Campaigns:

- A combination of campaigns that includes search, display, shopping, and other advertising platforms.

- Good for beginners who are not familiar with Google Ads.

- Allows for customization but generally doesn't perform better than search or display campaigns.

3. Display Campaigns:

- Common campaign type that displays banner ads on various platforms.

- Good for remarketing for search campaigns and e-commerce businesses.

- Can burn money if not properly managed.

4. Shopping Campaigns:

- Campaign type for e-commerce businesses that sell products.

- Highlights products with prices, reviews, and brief descriptions.

5. Video Campaigns:

- Campaign type responsible for video ads on YouTube.

- Can be expensive but great for generating new business.

- Requires a good video and constant optimization.

6. App Campaigns:

- Campaign type for promoting mobile applications.

- Great for app promotion but requires proper testing and optimization.

7. Smart Campaigns:

- Simplest campaign type in Google Ads.

- Good for beginners and spray-and-pray method.

Choosing the right campaign type for your business can be challenging, but it's important to consider your goals and target audience. While search campaigns are the most common and generally perform the best, it's worth exploring other campaign types to see what works for you. Remember to properly manage and optimize your campaigns to avoid burning money. Good luck!

Google Ads Tutorial: Google Ads Campaign Types

In this video, we will be discussing Google Ad Campaign Types and how to use them. We will cover each type in detail and provide tips and tricks for getting the best results for your business.

Google Search Ads:

- Personal favorite for getting in front of potential customers at the right time

- Allows businesses to get to the top of the first page of Google in the top few spots within 24 hours

- Pay-to-play environment where businesses have to pay to be at the top of Google

Display Campaigns:

- Banner ads seen on websites while browsing online

- Effective sizes include 728 x 90, 300 x 600, and large rectangle

- Use call-to-action buttons and make text easily readable for best results

- Great for remarketing to warm audiences

Shopping Campaigns:

- Used heavily by retailers selling physical products

- Similar to search ads, but with an image of the product and price

- Shows up on the side or top of search ads

Video Campaigns:

- Used on YouTube and websites

- Skippable and non-skippable ads available

- Great opportunity for businesses as YouTube is the largest social media platform on the planet

Google Ad Campaign Types cover a lot of ground and can drive more leads and sales to your business. By using each type effectively, businesses can get to the top of Google, reach warm audiences, and increase brand awareness through video campaigns. It's important to understand each type and use them to their full potential for the best results.


In this article, we will discuss the different types of Google ads and their best uses. We will cover the following types of ads:

1. Google search ads

- These are text-based ads that appear on search results pages when users search for specific keywords. They are ideal for service-oriented businesses like plumbers and locksmiths.

2. Display ads

- These are visual web banners that can appear on popular websites across the internet. They are ideal for businesses with visually appealing products or services.

3. Shopping ads

- These are ads that appear at the top of search results pages with product images and prices. They are ideal for e-commerce businesses.

4. Video ads

- These are ads that appear before, during, or after videos on YouTube. They are ideal for businesses with polished video content.

5. Smart campaigns

- These are automated campaigns where Google determines where ads will show based on account data. They are not preferred by most marketers.

6. Discovery campaigns

- These are ads that appear in users' Gmail inboxes or on the Discover feed in the YouTube app. They are ideal for businesses looking to reach users directly.

While these are the basic types of Google ads, there are additional types like dynamic ads and remarketing ads. In this article, we focused on the most commonly used types of ads that can help a newbie get started with Google ads. It is important to choose the right ad type for your business and advertising goals to maximize your ad spend.

How I Use Different Google Ads Campaigns

Google Ads Campaign Types and When to Use Them

Google Ads has six different campaign types that businesses can use to promote their products or services. However, choosing the wrong campaign type can severely impact the results. In this article, we will break down the different types of campaigns and show you when to use each campaign type.

Types of Campaigns:

1. Search Campaign - Ideal for service-based businesses. It provides extended ad copy headlines and descriptions, making it a powerful tool for selling high-priced products.

2. Shopping Campaign - Recommended for e-commerce businesses. Combining it with a search campaign will give you more information on the search terms generating the highest clicks and conversions.

3. Display Campaign - Best for brand awareness and targeting new audiences. However, it doesn't provide as much data as search or shopping campaigns.

4. Video Campaign - Good for showcasing products or services, and targeting audiences based on interests or behaviors.

5. App Campaign - Useful for promoting mobile apps and driving app installs.

6. Performance Max Campaign - A smart campaign that uses Google's algorithms to optimize your ads. However, it doesn't provide as much detailed data as search or shopping campaigns.

When to Use Each Campaign Type:

- Search Campaign: Service-based businesses with high-priced products.

- Shopping Campaign: E-commerce businesses, combined with a search campaign.

- Display Campaign: Brand awareness and targeting new audiences.

- Video Campaign: Showcasing products or services, targeting audiences based on interests or behaviors.

- App Campaign: Promoting mobile apps and driving app installs.

- Performance Max Campaign: After starting a search and shopping campaign, introduce a performance max campaign for further optimization.

Starting with a search or shopping campaign is recommended for most businesses as it provides the most detailed data on search terms, audiences, and demographics. Once you have gathered enough data, you can then introduce other campaign types for further optimization. Remember to have a clear optimization strategy and use our free Google Ads optimization checklist for success.

Which AdWords campaign type is right for me?

Henry, Maria, and Ted are three happy AdWords advertisers who have found success in their campaigns. However, choosing the right campaign type can be tricky. In this article, we will explore the different campaign types and subtypes available to help you determine what works best for your business.

Campaign Types:

- Search Network: Shows ads when users search on Google and other search websites that partner with Google.

- Display Network: Shows ads on popular websites, mobile apps, videos, and more with content related to your targeting.

- Search Network with Display Select: Shows ads on both the Search and Display networks with the least amount of setup.

- Display Network Only: Lets you reach customers wherever they are online, with targeting options to show your ads to just the right audience.

Campaign Subtypes:

- Standard: Best for new AdWords users or those who want to set up a campaign quickly.

- All Features: Best for daily AdWords users who want to mix and match different AdWords features, such as scheduling ads to run at certain times and targeting specific locations or websites.


- Ted, who runs a travel agency, chose the Search Network with Display Select campaign type and Standard subtype to reach the largest possible audience with the least amount of setup.

- Henry, who runs a locksmith service, chose the Search Network Only campaign type and All Features subtype to reach new customers right when they're searching for a locksmith and schedule ads to only show during business hours.

- Maria, who wants to reach the right audience for her store, chose the Display Network Only campaign type to reach customers wherever they are online and use targeting options to show her ads to just the right audience.

Choosing the right campaign type and subtype can be a game-changer for your business. Consider your goals and target audience when making your decision, and don't be afraid to experiment and try new things. For more information on all the different campaign types and subtypes available to you, visit the AdWords Help Center.

Google Ads Campaign Types - Search, Display, Shopping, Performance Max, Discover, Local & Smart

In this video, we will be discussing the different types of Google ad campaigns, their advantages and disadvantages, and when it is best to use them for your business. Google is a sophisticated advertising platform that offers various advertising formats that suit different advertising goals. Your choice of campaign will be determined by your marketing goals, brand strategy, and available time to manage campaigns.

There are eight main types of Google campaigns:

1. Search Campaigns

2. Display Campaigns

3. Video Campaigns

4. Shopping Campaigns

5. App Campaigns

6. Local Campaigns

7. Smart Campaigns

8. Performance Max Campaigns

Search Campaigns:

- Text ads that appear on the Google search results page

- Suitable for driving sales leads or traffic to your website

- Highly targeted, reaching people while they search for your products or services

- Great for generating sales or leads

- Easy to set up, requiring no imagery

Display Campaigns:

- Target a relevant audience with visual ads as they visit millions of websites, apps, and Google-owned properties including YouTube

- Great for expanding your reach beyond Google search

- Can use customer data to show ads to people who visited your website or used your app

- Can boost brand awareness and sales

- Can retarget people who have previously viewed your ads or visited your site

Video Campaigns:

- Display video ads on YouTube and other domains

- Can be used to boost brand awareness, drive conversions or traffic

- Can target people while they are on YouTube

- Can retarget users who have already seen your ads or visited your site

Shopping Campaigns:

- Product listing ads ideal for retailers looking to sell product inventory

- Displayed on the Google search results page and shopping tab

- Great for generating sales and driving traffic to your online shop or physical products

- Can advertise your local shop to local people

App Campaigns:

- Enable advertisers to reach new app users and boost sales for their apps

- Uses data from your app to optimize adverts cost

- Can promote both your iOS and Android apps

- Can promote your app on search, display, play, and YouTube under one campaign

Local Campaigns:

- Drive people to local businesses

- Can be displayed on search, display, Google Maps, and YouTube

- Great for promoting real-world store sales, in-store events, and local promotions

- Can help customers find your business address and opening hours

Smart Campaigns:

- Simple way to automate campaigns and get advertising

- Uses machine learning to optimize targeting and maximize your return on investment

- Great for companies with little time or experience in Google ads

- Can generate sales and leads

Performance Max Campaigns:

- Goal-based campaign type that allows advertisers to access all Google ads inventory from a single campaign

- Helps drive performance based on your conversion goal using smart bidding to optimize performance in real-time

- Easy to set up and fully automated

In conclusion, choosing the right Google ad campaign type depends on your marketing goals, brand strategy, and available time to manage campaigns. Each campaign type has its own advantages and disadvantages, and it is important to choose the one that aligns with your business needs.

Types Of Google Ads Explained 2022 | Choosing the Right Google Ads Campaign Type

Hi, welcome to the channel. My name is Nick Armenis, and in today's video, I'm going to cover how to get started with Google Ads and pick the right campaign type for you or your business. Choosing the perfect campaign is crucial as Google Ads offers advertisers a variety of ways to reach their customers. In this video, I will show you:

1. What are Google Ads?

2. What campaign types are available to you?

3. Where do these ads appear?

4. How to choose the best option for your business?

5. How to best set up your business for Google Ad success?

By the end of this video, you will have clarity on what campaign type will best suit your needs.

What are Google Ads?

Google Ads, previously called Google AdWords, is a paid form of digital advertising that allows advertisers to give exposure to their products and services across Google's platforms. Your ads can be seen by billions of people who use Google to look for answers, compare products, seek reviews, watch videos on YouTube, use Google Maps to find places or read materials across the internet, and much more.

Google Advertising Channels:

These are the main forms of Google advertising channels:

- Shopping

- YouTube

- Display

- Search

- Discover

- Gmail

- Maps

Don't get too overwhelmed now. We will cover all of these off so you better understand each one and how it may suit your needs.

The Different Google Ad Campaign Types:

Based on what I just showed you all the different channels, once you get started within Google Ads, you may have seen once you press that plus symbol (the blue one) or you have clicked new campaign, this is the first screen here that you come across, and it's quite often a little bit confusing which campaign type should you choose. We have:

1. Search

2. Performance Max

3. Display

4. Shopping

5. Video

6. App

7. Smart

8. Local

9. Discovery

Which of these to choose can be very difficult, but I hope to show you by the end of this video to give you the experience and ability to choose what's right for you.

Choosing the Right Campaign Type:

There are three main factors that I look at when considering which campaign type to choose:

1. Your marketing goals

2. Your overall brand strategy

3. How much time you can invest

This goes hand in hand with your level of experience. So, depending on whether you're a beginner or advanced, it will depend on which type of campaign you choose.

Google Advertising Objectives:

What are your campaign objectives? Are you wanting more sales? Do you have an e-commerce website and want to drive sales in an app, phone, or in-store? Do you want leads? Do you just want traffic? Do you have product or brand consideration you wish to enhance? Do you want more brand awareness or reach? Do you have an app you're promoting? Are you wanting more local store visits or promotions?

When in doubt, guys, you can actually create a campaign type without a goal guidance. Being clear what your objective is will allow me to equip you with the knowledge to select the right campaign. A sales campaign will need something different to leads to traffic, etc. So, if you're an e-commerce store, you're probably going to want to select sales. If you are running a business that generates leads, you're probably going to want to select leads, but we'll get more into that in the next step.

Google Campaigns Explained:

This is where I'm going to actually explain to you what each of these campaigns are and what they do.

1. Google Search Campaigns: You may have seen these at the top of the search results. I typed in electrician near me, and these were the ads that popped up. Now, what appears does change, right? It's not always the same businesses. It's not always the same ad copy. All of these change, but what they have in common is that Google Search Campaigns are text ads that let you reach people while they're actively searching for something like an electrician on Google. So, whether you have a product or service, this can work. If you're selling the actual fan or the lights, you can show ads for these as well up here. Or, if you're the service provider, the electrician, you also can sell your service or the ability to get in front of these people with Google Search ads. Search ads are really good for generating leads or even direct sales. They're perfect for both services and physical products. So, whether you have a service or a physical product, you can make use of Google Search ads. Google Search Campaigns are high intent marketing. So, we aren't giving people disruption-based marketing here. We're not trying to disrupt what they're doing. We're trying to present them with exactly what they're looking for at the right time. The good thing with Google Search Campaigns is they're very easy to set up. You just choose the keywords to target, write the text, and you're pretty much ready to go.

2. Google Shopping Campaigns: Google Shopping Campaigns are the bread and butter for retail and e-commerce businesses. If someone types red leather handbags, this is what you might see at the top of the search results and then also in the tab next to there where it says shopping. These are paid ads here. There are also free lost listings here as well, but Google Shopping Campaigns, we are able to sync our product catalog, so our list of products on our e-commerce website, with Google through the Merchant Center. Then, we can harness these purpose-built e-commerce product listing ads. As you can see, we have an image, a title, a price point, brand name, and then often things like free delivery. And then, once you click the ad, you can actually often see more information, a description, or depending when you click it, where you'll be taken directly to the seller's website. So, this will link to your actual website. These ads are ideal for brands and retailers wanting to appear in front of customers actively searching for what they sell in this example, red leather handbags. So, listings appear in the search results and as I said in the shopping tab and actually in areas like the image tab as well. Store owners can also use local inventory ads to promote products at their physical locations as well. So, Google Shopping is fantastic. It is only really for e-commerce websites selling products.

3. Google Display Campaigns: You may have seen these browsing across the internet. There's loads of different things you can do with them, but basically, we're wanting to reach a relevant audience with visually engaging ads as they browse millions of websites, apps, and Google-owned properties. Google Display is a great way to expand your reach and stay top of mind with the audience beyond just Google Search. It also allows us to give a visual representation of what we're selling as well. It's great for reach, brand awareness, and additional exposure. In my eyes, it is ideal for remarketing to your existing traffic through your audiences that you build within Google Ads or Google Analytics.

4. YouTube Video Campaigns: If you've ever been on YouTube, you would have seen these. So, this allows us to show video ads on YouTube, the second largest search engine in the world, and then use video ads to make people aware of your product or consider buying your product. So, whether you're a brand or selling a product or trying to drive leads, this is a really great way to use video to drive these conversions. Use the drive conversions campaign subtype to set up action-focused video ads that will get you more conversions.

So, there you have it. That's how to get started with Google Ads and pick the right campaign type for you or your business. Remember to choose the campaign type that suits your marketing goals, overall brand strategy, and level of experience. Whether you choose Google Search, Shopping, Display, or YouTube Video campaigns, always keep in mind that your objective is to reach your target audience and drive conversions. So, get started with Google Ads and start reaching your customers today!

Start your free trial today!

Try Pipiads free for trial, no credit card required. By entering your email,
You will be taken to the signup page.